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Tag: Government

  • Addiction Marketing

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    “Addiction Marketing” is a phrase I coined a few years back while waiting in line for my drink at Starbucks. I was observing the mass of people who like lost explorers in the desert rushing for an oasis seemed to be desperate for their daily (if not more frequent) fix of caffeine. It was at that moment that I realized that one of Starbucks key business drivers, if not their most critical business driver, was that Starbucks sells products that cater to peoples addictive tendencies. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. In today’s blog post I’ll examine addiction as a key success factor in business.

    When I was in school economics professors would lecture on using supply and demand drivers to create a business advantage…business professors would evangelize the strengths of the recurring value and stability of consumable products…marketing professors would espouse the benefits of relationship marketing, but nowhere do I recall being able to register for a class on addiction. However if you think about “Addiction Marketing” you’ll quickly realize what the “media pushers” on Madison Avenue and the product development and marketing gurus in the corporate world have known for years…all people have their unique set of vulnerabilities that if creatively and effectively exploited will lead to strong sales and powerful brands.

    If you read the business news over the weekend you’ll have noticed that the Indian government is attempting to force Coca Cola and Pepsi to divulge the formulas to their popular beverage products. One of the charges being upheld in the Indian High Court is that Coke and Pepsi products are addictive and unhealthy…Hmmm…Examine the following representative list of successful businesses and/or industries and come to your own conclusions as to whether these businesses or industries prey on the addictions of consumers world-wide to generate their revenue:

    Las Vegas – The tagline “What happens in Vegas stays in Vegas” caters to virtually every possible addiction under the sun…Sin City lives up to its reputation.

    Tag Body Spray – Tag’s recent commercial campaign has taken the phrase “Sex Sells” to a whole new level…In this campaign all an adolescent male needs to do is to spray himself with the Tag product and he finds himself instantly being attacked by hordes of attractive young women…If you have a teenage son, it would be a safe bet that Tag is his cologne of choice.

    The Beer and Alcohol Industry – You will be hard pressed to find a beer or alcohol company that doesn’t portray consumption of their beverage as the key ingredient to a lifestyle of fast cars, beautiful women, successful careers, etc.

    The Tobacco Industry – The tobacco industry has been publicly hammered for selling products that leverage the addictive effects of Nicotine and even with all the known health hazards smokers face, in many instances the addictive nature of the product is greater than peoples ability to make a logical decision.

    I don’t think anyone will dispute the examples noted in the above list as obviously preying on consumer’s addictive tendencies. However what about the more subtle side of the addiction business? Isn’t Starbucks using the same addictive business tactics as those industries listed above? What about companies in the luxury products sector? Companies that sell high end products and services cater to the elitist attitudes of this segment allowing consumers to make statements about their socioeconomic status based on the products they purchase. Is this not also catering to addictive tendencies?

    OK, now I’ll hit a little closer to home…What about my company’s value proposition? We sell success…Is it not possible to look at success as being an addiction? How about the social networking industry? Are social networkers and bloggers addicted to the interaction, attention, etc. that the new media platform affords? While I could go on, I think my point has been made…I’m certainly not implying that all consumers are addicts, nor am I implying that all companies are “pushers”, but I am pointing out that addiction marketing sells and that many companies use this as a strategic advantage. In fact, I believe the evidence is clear that a business can create a strong strategic advantage in sustainability if they find no ethical flaw in what I’ve coined as “Addiction Marketing”.

    The bottom line is that I love to travel and watch movies and I don’t think it makes me an escapist…I have a penchant for Starbucks (venti caramel frappacinos in particular) and I don’t think I’m a caffeine addict, I appreciate the fine clothes and quality automobiles and I don’t believe that makes me a social elitist. However I have also come to realize that my perceived addictive tendencies are clearly attempting to be preyed upon by creative and intelligent marketing and product development efforts. I’ll leave you with the following questions to ponder:

    What is the difference between pleasure and addiction?

    Do you feel “Addiction Marketing” is ethical?

    Does your company partake in addictive marketing strategies and tactics?

    And, when was the last time you made a purchase based upon your addiction?

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    Source by Mike Myatt

    Views: 0

  • A Beautiful Mind – Nobel Prize Winning Doctor John Nash

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    “Nothing’s ever for sure, John. That’s the only sure thing I do know,” says the schitzotypical auditory plus visual delusion and hallucination known to John Nash as Charles. This is very true even coming from one of these three imaginary people that John Nash believes to be a part of his daily life. Although non-existent these characters including not only Charles, but his adolescent niece Marcie, and his military contact William Parcher or just Parcher, play a pivotal role in the life of professor and doctor, John Nash.

    True, much of what the public knows of the mental disorders, and specifically Schizophrenia is based on what they observe from films and television. This Oscar/Academy four time wining film, A Beautiful Mind, is a very compelling story about a genius mathematician/ cryptologist, who’s life in Cold War era America, aroused his super paranoid and delusional thought process to overwhelm his mind.

    ONSET:

    John Nash exhibited mild symptoms or schitzotypal behavior probably through his childhood. This is evident because of his avoidant personality shown by his impeded interpersonal communication and relationships, and by his moderate “word salad” that he has. His hallucinations and delusions manifested initially by his graduate school Princeton roommate Charles.

    His peers played a crucial role in his life and in his recovery. Once stabilized to a level of acceptance and coping with his symptoms he is given visitations and job opportunities to help him in reintegration. Through the entire relations ship from student to wife, Alicia Nash was interceptive and supportive of his treatment and life after treatment, including a dangerous relapse of behaviors.

    Also, his peers did not initially know how to respond to the disorder because of John Nash’s involvement with the US government. It may have opaque at times but eventually they could make light of the situation once Nash was coping and stable.

    THE PLOT THICKENS?:

    John Nash almost killed his baby son by drowning him in the tub during his major relapse. He had been pocketing the medication and eventually he regained his code breaking and psychotic behaviors. He was in the back shed while drawing the bath and got caught up in what was allegedly provided by Parcher and the US governments’ highest echelons.

    + Symptoms= Racing thoughts, Hallucinations, Delusions

    – Symptoms= Cognitive impairment, grossly distorted reality

    (Axis I and Axis II)

    RETURN TREATMENT:

    Nash was able to eventually be stabilized on his psychotropic medications and with time and strong encouragements able to cope. This was abruptly made evident by his realization that the manifestation of Marcie never aged and paired his wife’s’ strong endearment and optimism towards him.

    Self Reliance was key to his rehabilitation and integration back into society. Aside from a strong support network he found that working in his field of abstract mathematics was his tool for learning interpersonal relationships and separating reality from his reality.

    The Nobel Prize was a major pat on the back for John Nash. Although he did not know the extent of his economic theories had spilled over into, Nash was still acknowledged for his intelligence. It is his life time achievement and it is he can observe that his life was great, not grandiose.

    PAST & PRESENT THEORIES:

    Although many scientific advancement have been made in psychology and imaging techniques treatment has not evolved juristically. Although doctors can now see the brain functioning and areas of brain used in a schizophrenic person the treatment is somewhat similar to that of the 1950’s. ECT, medication, hospitalization, and reintegration are the keystones of treatment for the stabilizing of this mental disorder. Then a medical round of SSRI’s and atypical anti-psychotics are used to maintain an even keel. Hospitalization is a safe way to intervene on an individual although laws have changed regarding commitment of those deemed unsafe for society. ECT has been modernized and more finite now and can be used to treat a plethora of moderate to severe mental disorders. Also, SSRI’s are more affective and paired with support many will stay stable.

    Once John Nash was known to be schizophrenic his friends help with the families clarification of his advanced symptoms. Then they slowly allow him back into his life with some initial hesitance that eventually will turn into a subject of laughter between old friends. Although some were intolerant and mocking of his disorder and effort he was able to maintain a level of functioning on the normal plane of societal existence and even win the highest scientific achievement award.

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    Source by J Greenes

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  • Irrational Use of Medicines – A Threat to Patient Community

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    More than 50% all medicines worldwide are prescribed,dispensed or sold inappropriately. 50% of patients

    fail to take them correctly. Conversely, about one-third of the world population lacks access to essential medicines. Treatment with medicines is one of the most cost-effective medical interventions known and the proportion of national health budget spent on medicines ranges between 10% and 20% in developed countries and between 20 and 40% in developing countries. Thus, it is extremely serious that so much medicine is being used in an inappropriate and irrational way.

    Irrational use

    Common types of irrational use of medicine are:

    1. The use of too many medicines per patient

    2. Inappropriate use of antibiotics, often in inadequate dosage, for viral infections

    3. Over-use of injections when oral formulations would be more appropriate;

    4. Failure to prescribe in accordance with clinical guidelines;

    5. Inappropriate self-medication, often of prescription-only medicines.

    Poor communication between professionals and consumers

    Communication between professionals and consumers is fundamental to the improvement of rational use of medicines by consumers. Professionals should provide the following information to the consumers: the name of the medicine, the purpose for which the medicine is being taken, dose, frequency of use, and duration of use. The prescribed and dispensed medicines should also be properly labeled indicating the above information. The shortage of qualified health personnel in public health facilities has resulted in inadequate labeling of medications , and in insufficient time spent by them to inform the consumers on how to take the medicine. Also important are the possible drug and food interactions that might occur after taking the medicines. In cases of medicines for chronic diseases such as anti cancer drugs, the adverse effects such as memory loss, depression and many others should be explained to the consumer.

    All this communication requires adequate time between the professionals and consumers which is not always available due to the enormous workload of the health professionals in the developing countries. The situations has been made worse by the increase in the spread of HIV/AIDS and the attendant treatment issues which have placed further burden on both the health professionals and consumers.

    The influence of the company towards prescribing its product specially when new product introduced into the market. A study conducted by German Government on new medicines showed that 300000 doctors were prescribing a new type of insulin (analogue insulin) which has no added advantage over existing insulin. As a result of this finding the German Ministry of health decided to exclude new drugs form the list of medications paid for the national health insurance system as long as they are more expensive than existing approved drugs. This is an important step into the right direction but many of such types of steps taken in future to protect patients from this serious and widespread public health problem

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    Source by Imran Asif

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  • Sports Figures, Drugs, and America’s Drug Problem

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    There have been a lot of sports figures in the news recently as a result of drugs. Most recently, Alex Rodriguez has been accused of steroid use. This was a major story as he appeared to be one of only a handful of “clean” baseball heroes of recent times. Just prior to the Rodriguez scandal was the Phelps scandal. If you are one of the three people in the country that haven’t heard, he had been photographed smoking marijuana from a bong. And drugs and sports grabbing headlines doesn’t stop there, as recent articles on Fox Sports have discussed steroid use among the 70’s Steelers, and the recent arrest of Corie Blount, a former NBA player, who was allegedly caught with 29 pounds of marijuana. There was also the arrest of Jacksonville Jaguar former first round pick Matt Jones for cocaine possession early in last year’s football season.

    An interesting article I read on the Phelps scandal was by sometimes controversial sports writer Jason Whitlock. In the article he challenges what some saw as a racial double standard, and even briefly discusses some of the issues with this country’s war on drugs. His article is related to some of the material I use in the course I teach on “The Psychology of Drugs and Drug Abuse.” I show highlights of a documentary called “American Drug War: The Last White Hope.” This film does a good job (although biased at times) of showing the dark side of this war on drugs.

    As an example of America’s misperception of the drug problem, were you aware that tobacco kills more people than all other drugs combined, including alcohol? According to Hart, Ksir, and Ray, smoking is responsible for about 440,000 premature deaths per year. In comparison, alcohol is responsible for at least 20,000 accidental deaths per year, and up to 75,000 in this country when you combine accidental deaths (car accidents, boating accidents, falls, etc.) and deaths from the ill affects on the body (cirrhosis, heart disease, etc.). And these numbers far surpass the deaths from illegal drugs (10-20,000 per year). In fact, illegal drugs kill less Americans then the misuse of prescription drugs. (I had difficulty getting accurate data on prescription drug deaths as a result of misuse, but most articles and sources make it clear that prescription drug misuse causes more deaths per year than illegal drugs).

    According to the documentary I mentioned earlier, some of the contributors to the war on drugs are the companies from the tobacco and alcohol industries. Additionally, this documentary uses interviews with former government officials to substantiate the claim that the war on drugs has been a colossal failure. Street drugs today are more plentiful, more pure, and cheaper. So what has the war on drugs accomplished? According to statistics, it has resulted in approximately 50% of the incarcerated population being jailed for non-violent drug crimes.

    The point is that there are some real misconceptions about the substance abuse problem in this country. Perhaps we are paying attention to the wrong things. Rather than paying attention to cuts in funding for substance abuse rehabilitation, or to the incarceration of non-violent drug offenders, we seem much more concerned with our appointed heroes gaining an advantage in a sport they get paid huge amounts of money to play. Or in someone we have chosen to put on a pedestal, (a 23y/o at that) for letting us down by using marijuana at a college party. We are worried about street drugs, including marijuana, when prescription drug abuse is causing far more damage. And we wouldn’t think of making tobacco or alcohol illegal, despite the fact it causes far more health and welfare problems than illegal substances.

    Don’t we contribute to the sports worship issue? Don’t we make sports figures heroes and role-models, perhaps even more so than more worthy role-models? Don’t we make sports the business it is today, by buying the jerseys, paying the ticket prices, watching the games on television, and making sports the market that it is? Aren’t we quick to dethrone someone who makes a mistake, as if perfection is the only standard we’ll accept?

    I am not pro-drugs. I am not sure if I am pro legalization; I would have to give the issue more thought, and I’m not even sure I’m qualified to voice an opinion. But I am certain we are looking in the wrong directions when we look at drugs in this country. I am hoping it is time for a change: a change which finds all individuals seeking self actualization without the need for a substance; a time where compassion rules, rather than self-righteous indignation. I don’t believe many of us are going to get self actualized or become enlightened watching sports on television. But it is a nice distraction sometimes. How about that Superbowl?

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    Source by William Berry

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  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

    Views: 0

  • The Motionless Traveller by Author Aspi Doctor, a Spiritual Journey

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    The Motionless Traveller by Author Aspi Doctor

    I thought it fitting to play my Dalai Lama CD while contemplating the novel I have just finished; “The Motionless Traveller” by author Aspi Doctor. It assists in setting the tone while I attempt to articulate the many levels of knowledge woven in between the lines for the reader to catch or to just simply sit back and enjoy the ride. Yes, the Dalai OM’ing in the background of my concsious mind overseeing that this review is done with honour. I think he would approve.

    Aside from the fact that I am continually amazed at the phenomenal talent to be found off the beaten path of the big box book publishing houses and corporate monopoly distributors and retailers, who knew that this Northern Ontarian would be reviewing a such a ‘shining star’ from India.

    To have the gist of the novel, it is important to understand a bit of the man behind the words. Aspi was born in Bombay, India into a family of Zoroastrians and avid readers. He first demonstrated his gift for storytelling in primary school, to the delight of his classmates. Among the many other demands of a vocation within academia and in pursuit of his passion of the written word, Aspi studied English Literature obtaining a Masters Degree and Diploma in Journalism at the University of Bombay. Here Aspi was awarded the honourable prize of ‘First Standing’ in his subject group, and continued to explore many other dimensions of the wonderful world of literature in the Dramatic Arts and Theatre, Public Speaking and Radio Script Writing.

    In 1969, Aspi finally began putting pen to paper in earnest above and beyond his full duties as Principal and Academic of the Tolani College and the A.P. College of Commence, (affiliates of the University of Bombay). As a respected educator in his own right, he wrote and published a number of Text Books, such as; Business Communications-25 editions, Bank Correspondence-11 editions, Communications Skills in English-12 editions, Mass Communications-6 editions and more.

    In 1980, this calm, wise, insightful, mild mannered and ever smiling semi-retired professor began to put his wealth of knowledge into fiction format with “The Motionless Traveler”.

    A futuristic story that begins in Bombay India, in an era of post fossil fuel exhaustion and overpopulation with a bored government worker named Krish. Jolted out of his routine life when he rescues a young girl from a street gang, Krish inadvertently embarks on an adventure that spans the globe when he is gifted a ‘magical’ statue of the Buddha. Intertwined within the many levels of the story the reader gains glimpses into the Indian cultural mind with hints of Buddhism, Zoroastrianism, Spiritualism with some key Natural Law and Quantum Physics to ponder. Through the fine art of storytelling, we participate in Krish’s spiritual and metaphysical journey to a desert in Arabia, to Africa, to Mexico, to New Mexico, the United States, all to arrive at destination Canada. However, the true destination is to be continued long after the Buddha is handed over to a scientific research group, whose intent is to unravelling the statues mysteries amidst much intrigue as.

    Krish’s magical journey across oceans and continents brings thought provoking insights to the reader while he grows into new found power and understandings of the laws of nature and ultimately the evolution of mankind as a whole.

    As with all great teachings, the story is innately and humbly human while touching on the sacredness of the spiritual journey toward a collective and timeless God consciousness.

    Aspi continues to devote his so called spare time to his current writing endeavors which include another fiction novel entitled “Feet of Clay”. Several more text books are also in progress and pending publication.

    Aspi is currently the Vice President of the Association of College Principals in Bombay and an active member on the board of directors of two other educational institutions.

    I look forward to his next novel with anticipation of yet another spiritual journey filled with insights and the human condition. I am happy to recommend this work.

    Addendum: It is worth the time to peruse the http://www.ideaindia.com web site, a wealth of talented authors, good books, free e-books and articles covering many genres and topics.

    Reviewer:

    Jan Porter – http://www.inspiredsoulworks.com

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    Source by Jan I Porter

    Views: 0

  • Categories of Ethical Dilemmas in Business

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    First published in Exchange, the magazine of the Brigham Young University School of Business, the following twelve categories were developed to cover the root or cause of most ethical business dilemmas that one might encounter in their jobs. I have summarized them to keep them short and simple.

    1. Taking Things That Don’t Belong To You

    Everything from taking highlighters from the storage room, to sending personal mail through the mailroom, to downloading unauthorized games to play on your work computer fall into this category. A CFO of a major corporation took a cab from the airport to his home in the city. When he asked the cabbie for receipt, he was handed a full book of blank receipts. Apparently this dilemma of accurately reporting business expenses involves more than just one employee.

    2. Saying Things That You Know Are Not True

    When a car salesperson insists to a customer that a used car has not been in a previous accident, when it has, an ethical breach has occurred. When a clerk in a store assures a customer that a product has a money-back guarantee, when only trade-ins are allowed, another ethical violation occurred (and perhaps a violation of the law).

    3. Giving Or Allowing False Impressions

    There is an urban legend in which 2 CD’s were being sold on a TV infomercial that claimed that that all the hits of the 1980’s were on the CDs. The infomercial emphasized over and over again that all songs were performed by the original artists. When they received the CDs, upon closer inspection, they found that all songs had been covered by a band called The Original Artists. While technically true, the impression given by the infomercial was false.

    4. Buying Influence or Engaging in Conflict of Interest

    When a company awards a construction contract to an organization owned by the brother of the attorney general, or when a county committee who is charged with choosing a new road construction company is traveling around the state looking at roads at the expense of one of the bidders, a conflict of interest arises which might affect the results of that choice.

    5. Hiding or Divulging Information

    Failing to divulge information from the results of a study on the safety of a new product, or choosing to take your companies proprietary product information to a new job are examples that fall into this category.

    6. Taking Unfair Advantage

    Have you ever wondered why there seem to be so many product safety rules and procedures? It is primarily the result of laws passed by government institutions to protect the consumer from companies that previously took unfair advantage of them because of their lack of knowledge or through complex contractual obligations.

    7. Committing Acts of Personal Decadence

    Over time, it has become increasing clear that the acts of employees outside of work can have a negative effect on a businesses image. This is one of the primary reasons companies are minimizing social interactions or events, outside of the office, so that drug or alcohol related events can not be tracked back to the company.

    8. Perpetuating Interpersonal Abuse

    At the heart of this category of ethical misbehavior is the abuse of employees through sexual harassment, verbal lashing, or public humiliation by a company leader.

    9. Permitting Organizational Abuse

    When an organization chooses to operate in another country, it sometimes butts up against social culture in which child labor, demeaning work environments or excessive hours are required. It is at this point that the leaders of the company have a choice…whether to perpetuate that abuse or alleviate it.

    10. Violating Rules

    In some cases, people or organizations violate rules to expedite a process or decision. In many of these cases, the results would have been the same regardless, but by violating the rules or required procedures for that outcome, they can potentially scar the reputation of the organization they work for.

    11. Condoning Unethical Actions

    Suppose you are at work one day and you notice that a colleague of yours is using petty cash for personal purchases and fail to report it. Perhaps you know that a new product in development has safety issues, but you don’t speak out. In these examples, failing to do right creates a wrong.

    12. Balancing Ethical Dilemmas

    What about a situation that would be considered neither right, nor wrong? What should be done here? Should Google or Microsoft do business in China when human rights violations are committed daily? Sometimes an organization must balance the need to do business with any ethical dilemmas that might arise from doing business.

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    Source by John Bascom

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  • Book Summary: Tax-Free Wealth – How to Build Massive Wealth by Tom Wheelwright

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    I was lucky as a kid to have my father as a business mentor. When the time came and I entered the business world, I could not lean on him as he passed away young. The Rich Dad / Poor dad books were my saving grace when it came to financial education. Several of the concepts I knew about because of my father but the advanced strategies and the “how to” really came from the Rich Dad books. Tom is a Rich Dad advisor.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your financial life and career. If you want to continuously improve, you have to be committed to continuous learning. Lever the continuous learning with the right associations and you will succeed in your career.

    The Cash flow quadrant really sums up the essence of financial success. If you focus on the left side of the quadrant then you can make an OK income but if you focus on the right side then you can become rich. Robert Kiyosaki points out in Rich Dad / Poor Dad that the left sides of the quadrant people make money, pay tax and then spend it. On the right side of the quadrant people make money, spend it and then pay their taxes. This is a huge difference and can be the biggest success lever in your financial arsenal.

    Tax-Free Wealth points out 24 Tax Strategies you can use on your way to Tax-Free Wealth. For the sake of time I will point out a few along with some commentary about each.

    1. Rule # 1 – It is your money, not the governments. People tend to run scared when it comes to taxes. Remember that you are the one creating the value and making the business work, be smart and utilize tax strategies to minimize tax and maximize your investment. The key here is tax avoidance NOT tax evasion. Every concept in this book is totally legal and encouraged by the IRS.

    2. Rule # 2 – The Tax Law is written to permanently lower your taxes. All financial plans need a solid foundation. This is why you simply can NOT focus on rate of return only. You can make a huge rate of return but if you can lose it because of a law suit or 50% gets eaten up in taxes then you will lose in the long run. 99% of the tax code is written as incentives to encourage people to start business. The reason the government does this is because businesses create jobs and that is the single biggest economic driver.

    3. Rule # 3 – The fastest way to put money in your pocket is to reduce your taxes. Businesses require investment. That investment is a business expense along with R&D, Travel and other business related expenses. You can combine vacation and work legitimately and write it off as a business expense. If you travel and sell items then go on sales calls in the vacation area. If you are a real-estate investor then travel where you may invest.

    4. 4. Rule # 24 – Build massive passive income through your tax savings. This is the strongest wealth builder in the book because you lever up compound interest, velocity of money and leverage. Utilizing these three vehicles along with investment stacking and you will be rich. The goal is to build your business and make the money there and turn it into passive income and then park the added money into cash flow investments like real estate. You want your money working harder than you do. You do not want to trade hours for dollars. Let me give you an example.

    In our software company there are two ways to build wealth and that is through intellectual property and maintenance agreements. These two things used together will build a company that can be sold for 2-4X revenues. Now to foster that investment with leverage, I use the “Infinite Banking Concept” to lend money to the business through “my own bank.” Now the money the business pays me comes back as investment income which means lower taxes. The new revenue the additional maintenance contracts bring foster new contracts. The next step is to use “good debt” to leverage our coverage and purchase more maintenance contract revenue with our software platform.

    In summary, you make money in your business and hold it in passive income generating assets using good leverage, velocity of money and compound interest.

    Tax-Free Wealth is a great resource that I encourage you to read. If you immerse yourself in these concepts, financial security and true wealth can be yours.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is lever your financial education. If you take control of your education and schedule 30 minutes per day dedicated to this then you will reap results. You cannot put your financial future in the hands of somebody else. Take on the responsibility and good things will happen.

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    Source by Joe Mosed

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  • Are You Ready To Marry A Politician?

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    When love strikes, you cannot just turn it away. And so in many cases, women cannot easily say no when they feel it’s the right man who’s wooing them. This is regardless of the position he holds in his public or private job.

    In the case of male politicians, many people believe these people have a strong sex appeal. Their power more than their looks and personality attracts women.

    If you’re a woman being pursued by a politician, would you be willing to be married to him? Is it really difficult to become the wife of a man who’s a popular political figure? What are the challenges that lie ahead in your life?

    Based on the experiences of politician’s wives, it is never easy to be married to a political figure. One reason is that when the person in authority commits some blunder, it is the wife that suffers from embarrassment. She may also become the object of criticisms which can cause so much stress in her life.

    Another challenge that often haunts a politician’s wife is infidelity. There have been numerous cases of people in government as well as members of the senate and congress getting involved in illicit affairs to the detriment of their spouses. But through all those trials, it is often the wife who continues to stand by their men and accept them back.

    It really depends on the woman if she’s willing to become a politician’s wife. Before you make a decision, it would be a good idea to weigh things and determine whether you’re strong enough to face those possible difficulties that will come along in your life.

    In terms of personality, you need to develop a strong character. It’s an advantage if you already possess this but if not, you should find a way to gather emotional strength to enable you to hurdle life’s challenges. The process may not be that easy but at least, you’re doing your best to prepare yourself for your future situation.

    Another trait you should have is to be sociable. This is very important because you will be attending many numerous social functions and civic activities while your husband is in politics. By knowing how to interact with people from all levels of society, you can contribute to your partner’s positive image and you’ll also learn more about the issues in the community where you live in.

    Patience and tolerance are vital traits as well. Your husband may get involved in various issues that could impact your family life so you need to stretch your patience more often than not. With his busy schedule, he will surely not have enough time for his family so again, your patience is necessary.

    Finally, you can always seek marriage counseling if you’re having difficulty dealing with your life. You may just have to keep it to yourself that you’re attending counseling sessions as the moment this leaks to the media, you’ll become the subject of news once again. Being discreet then is another trait you need to practice.

    Being married to a politician is no joke but if you think the man is worth your love, then nobody can stop you.

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    Source by Kalyan Kumar

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  • Bullying Tactics of the Australian Government Over Gay Marriage

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    To say that most Australians are underwhelmed and disgusted by the latest move on the part of the Federal Government is an understatement. Most are just stunned by the hate it expresses towards gay people and the wriggle tactics it is using to avoid resolving the most important question at the moment. Now it has declared there will be a postal ballot to decide the issue of gay marriage.

    If that doesn’t take one’s breathe away nothing will. Already there are so many cracks in it that the quality of such a move is about as good as a wet cigarette. Many people in remote areas of Australia do not have a postal box because they don’t engage in that type of correspondence.

    Aside from the many issues that people have for or against the government’s decision there are so many other factors that come into play. We have a big multicultural community with people from many religiously focused countries, such as the Muslims and Catholics. That would mean that their attitude could be greatly against such a move.

    There is also the question of whether or not people will even care to return their votes. Many are already stating they won’t, and I personally feel the same way. Now there is a challenge to the High Court, lodged by a Tasmanian Senator, Andrew Wilkie, and highly supported by others, including a former judge of that institution.

    The cost of this tom-foolery is some 170 million dollars. Before one chokes on their biscuit they need to also know that this government has squeezed every cent they can from the poorest of the country. Unemployment and other social security measures have been so reduced that many are living well below the poverty line.

    Their excuse is because the budget is in so much debt that by taxing the lowest paid more and reducing welfare, as well as altering the Medicare system to save more money, they had to exercise these measures. As soon as one takes them to task over the mismanagement and bullying that is going on they instantly blame the Opposition.

    While this is called the lucky country it is also one that has apparently lost its way through the dictatorship and bull-headedness of government members. There have been some bad Prime Ministers and governments in the past but right now they look like mavericks compared to today’s effort.

    While come 26 countries have already passed laws allowing gay marriage the outright block to it in this one is unforgivable and based on religious ignorance.

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    Source by Norma Holt

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