Tag: Focus

  • Multi Level Marketing Principles

    Multi Level Marketing Principles

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    Multi level marketing or MLM is a business model that creates an opportunity for the average person, who is teachable, and who has desire and perseverance, to earn extra income from the comforts of their home. Legitimate multi-level marketing companies usually require a small start-up cost. Multi-level marketing relies on selling to consumers and establishing a market for quality products. That is, once you have a happy customer (customer service is one of the things reps get compensated for, a potential reason it’s not easy or to everyone’s liking, and may be a reason so many don’t succeed), you can rely on repeat sales and repeat commissions. In the majority of multi-level marketing programs, commissions are paid way down the line so the more people you and your team bring on, the better.

    The multi level marketing form of business practice has received a fair amount of negative press and to be honest in some cases justifiably so. The reason for this is due to the number of pyramid schemes. Pyramid schemes, however, are not concerned with sales of the products. Pyramid sales involve schemes in which the right to sell new memberships in the pyramid are sold under the guise of selling a product. While you may find that some pyramid schemes will offer a product for sale, the product is sold from one level to another instead of selling to customers. Distributors at the bottom are then left with a large volume of overpriced goods that cannot be sold. Nevertheless, network marketing still has mass appeal to many individuals looking to escape the corporate world.

    Before you start your journey into multi-level marketing, remember the simple fact that even the most successful products will have partial market penetration. Still, some entrepreneurs have built very successful companies on this concept because the main focus of their activities is their product and product sales. Remember, no marketing plan will ever decide your multi-level marketing success. Sell yourself first, then the products and the marketing plan. Successful distributors, who have recruited and trained a large number of sellers, also have to assume ongoing wholesaling and managing responsibilities as well as making sales to their own retail customers. The most successful network marketers today are merely using their relationships to inspire others to purchase specific products. The ability to start with a program that you find interesting and beneficial to you is a key component to success.

    Indeed, network marketing by its very nature entails that all participants strive to assist each other in making a successful business to enrich the group as a whole.

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    Source by Don Downes

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  • Even Though Your Wounds Are Not Your Fault, Your Healing Is Still Your Responsibility

    Even Though Your Wounds Are Not Your Fault, Your Healing Is Still Your Responsibility

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    Pain is inevitable throughout life although to carry it unnecessarily fuels suffering. Even though our wounds are not our fault, our healing remains within our control. You’re no doubt reading this since you identified with the title, perhaps your own wounds or someone close to you has been hurt? Healing is a difficult and yet liberating journey of self-discovery. Forgiveness teaches us self-resiliency and self-reliance. It awakens us to a greater love and peace that resides within us.

    It is why I am drawn to the words of the spiritual teacher Eckhart Tolle who wrote on his Instagram account recently: “If you cannot accept what is outside, then accept what is inside. If you cannot accept the external condition, accept the internal condition. This means: Do not resist the pain. Allow it to be there. Surrender to the grief, despair, fear, loneliness, or whatever form the suffering takes. Witness it without labelling it mentally. Embrace it. Then see how the miracle of surrender transmutes deep suffering into deep peace. This is your crucifixion. Let it become your resurrection and ascension.” Tolle reminds us not to resist our pain but surrender to it in order to transform our suffering. I realise this advice goes against what people want to hear. I equate it to running towards a lion instead of fleeing for your life. Nevertheless, by facing our fears we allow pain to move through us and realise pain is not who we really are; it is an emotional state we have held on to and kept alive.

    Beyond our pain lies an ever expansive love which at its essence is our true nature. Even though our wounds may not be our fault, our healing remains our responsibility. To heal means to accept what happened to us and discover our true selves through the healing process. Let me be very clear: acceptance does not mean we like what took place. It simply means to acknowledge the events and work towards healing ourselves of the pain associated with it. People might say: “I wish the event never occurred because I wouldn’t have to deal with the anguish, let alone the long road to recovery.” Whilst that may be true, if we believe everything happens for a reason, what if our pain is there to teach us self-compassion and forgiveness? Perhaps the lesson is not so much about the transgression that took place but how we love and nurture ourselves when we are wounded. How do you feel about this? I know it may be difficult to accept especially if your wounds are fresh. Let it sit for a while and try to see your situation through the lens of love and healing.

    Dr. Mario Martinez, a clinical neuropsychologist, writes in The Mindbody Code: How To Change The Beliefs That Limit Your Health, Longevity, And Success that “When you’re wounded, especially by significant people in your life, your empowerment is challenged, and your worthiness is called into question. The vulnerability your loss of empowerment creates within you allows the wound to damage your worthiness.” To reclaim our empowerment and worthiness once more, we must cross the threshold of pain and let go of our hurt and anguish. It’s essential you understand, I am not inviting you to forget, but to forgive yourself for being caught up what took place. Through the healing process, we restore any sense of shame, guilt and anger we inherited as a result of our wounds. Dr. Martinez further explains, instead of trying to forgive the perpetrator or minimise the events of the past, we should focus on re-establishing our sense of self which is more important: “Rather than forgiving the perpetrator or minimizing the intensity of the misdeed, you recover the empowerment and self-worthiness you thought had been taken from you.”

    What are your thoughts by now? Are you willing to take ownership of the past in the way you process it? There is rarely ever a right way to heal our wounds. Though, it requires courage to appreciate that our emotional wounds are not permanent and exist to awaken us to the loving presence within us. This presence can never be taken away or deprived through physical or nonphysical acts because at its essence, this is the foundation of who we are. As a result, we lean into this oneness of love, knowing like a net which supports a trapeze artist should they fall, we will be guided through our healing journey. Our priority is to nurture ourselves foremost through the eyes of kindness and compassion however painful our wounds may be. After all, the love within us is far greater than our wounds because it is the greatest purifier and healer there is.

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    Source by Tony Fahkry

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  • Five Tips to Follow Before Seeing a Sports Medicine Doctor

    Five Tips to Follow Before Seeing a Sports Medicine Doctor

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    Almost all the athletes are afraid of seeing an orthopaedic surgeon and it’s completely understandable. Some might get terrified of the idea of a surgery while others might think that the specialist would prohibit him/her from indulging in sports or exercises. However, quite unfortunately, some injuries do not heal with time and need professional medical aid. Before visiting a sports medicine doctor, there are certain necessary tips that you must follow. Let us discuss some of those suggestions in details.

    Tips to see an Orthopaedic Surgeon

    Visiting a surgeon for any kind of injury is a frightening experience but seeking help from the reputed and best sports medicine doctors would surely lessen all such intimidations. The below-mentioned tips are expected to improve your forthcoming visit.

    • In the present times, the sports medicine sector has become extremely sub-specialised. Nowadays general surgeons are not found anywhere. Most of the physicians focus on those patients, who have problems within their subspecialty. Thus, you need to find a doctor, who has training on the type of issue you have. For example, if you fell during jogging and have immense pain on your hand; you must see a hand surgeon.

    • You may have seen some other physician at the emergency care unit before going to an actual specialist. In that case, you need to take all the previous medical reports so that the orthopaedic surgeon has the chance of understanding the treatments, you had till now. This would allow him to understand your problem and mention the remedy as fast as possible.

    • X-rays and MRIs play a vital role during fractures. So, if you have already performed such tests, do not forget to carry the reports. It would be better if you could get the real images rather than the ones provided by the radiologist. Actual accounts would offer the surgeon with the best opportunity to accurately diagnose the issue and formulate the treatment accordingly.

    • If you are visiting this particular surgeon for the first time, you need to provide the doctor with a great deal of medical information. Thus, you need to fill up certain questionnaires and forms. The doctor would go through all these data to get an idea about your medical history and its relation to the issue you are suffering from.

    • As an athlete, it is very common for you to suffer from musculoskeletal injuries. But if you have decided to go to a surgeon, you must know the answer to some standard questions:

    1. From when did the problem start?

    2. How did it occur?

    3. Have you tried any treatments?

    4. Have you taken any medication?

    5. What is the nature of the pain?

    6. Are there any activities that aggravate the pain?

    Rather than stammering in front of your doctor, you must prepare the answers to these questions beforehand.

    Following the above-mentioned tips would surely make your visit to a surgeon a rewarding experience. Before seeking professional help, do conduct a thorough research on the best sports medicine doctors and choose one wisely.

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    Source by Rajib KR Saha

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  • Love Is Not

    Love Is Not

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    Valentine’s week is focused on multiple ways of showing others that one cares for or is in love with them. Hearts, flowers, candy and trinkets are given as symbols of devotion but not all are done with the right motives or with healthy commitment.

    We all think that we know what love is but then act in ways that do not match our words. Here are some of things to consider:

    Love is not:

    1. Giving someone everything that they want because by doing so you believe they will change for good. Frequently clients have told me that they felt giving money to wayward teens would encourage them to come home. Not! People usually do what they want and cannot be bribed or coerced into doing what others want.
    2. Ignoring issues and crossing fingers that they will resolve themselves. Not talking means not dealing with things and past behaviors are usually a predictor of future behaviours. Wishing and hoping isn’t the same as resolving.
    3. Accepting abusive behaviors. We teach people how to treat us. If you have been abused and you accept a hurried insincere apology you will likely become caught in a cycle of abuse followed by apology followed by abuse.
    4. Time served. Just because you have been in relationship with someone for a period of time doesn’t mean that you are healthy, safe or secure.
    5. Keeping secrets. The underlying foundation of trouble is built with dishonesty and hidden actions. If you need to keep something secret that means that deep down you already know that you are up to “no good”.
    6. Blaming others rather than facing your own failings. Most people do not want to look in a mirror that shows their own flaws. Instead they point the finger and distract the conversation by focusing on another person.
    7. Demanding information about private matters. When adult children want to know details about the will of their aging parents, they can present as entitled and inappropriate. An attitude of “what’s mine is mine and what’s yours is mine too” can destroy relationships!
    8. Vengeance for past hurts or failures. Hurting others is not a good response for those who have been hurt. Focus on healing instead of on trying to get even.
    9. Enabling. There is a show on television that shows individuals who weigh over 600 pounds. Those who purchase the food for the one who becomes immobile or bed-ridden end up having to care for the obese person. When you enable someone, both of you pay a price for this.
    10. Playing games with emotions. Sweet talk, false promises and cheating can be very hurtful. Stop it!

    When it comes to being a Valentine it is important not just to think about the other person. Instead examine when and how you show your love. Are your words and actions healthy or are you in an acting role that considers only your own selfish needs and wants?

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    Source by Linda Hancock

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  • 6 Key Elements of Customer Relationship Marketing

    6 Key Elements of Customer Relationship Marketing

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    Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

    In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

    Element 1: Customer Differentiation

    As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

    Element 2: Long Term Emphasis

    The aim here is to build a relationship with a customer over a period of time. This approach dove-tails very well with many Inbound Marketing strategies which are used on the internet.

    This ongoing relationship has both cost and revenue benefits. On the cost side, it is almost always less expensive to market to an existing customer, than find a new one. The reason is simple; they already trust your organisation.

    Element 3: Continuing Transactions

    This is in some ways related to element two above. Rather than seeking one-off transactions with customers aim for multiple transactions. This may be in the form of cross-sales, add-on sales etc. Or it may be that you become a preferred supplier for a given niche product or service.

    Sometimes, this is an economic necessity, as the cost of getting a first transaction is so high, that only repeat sales make the process worthwhile.

    Element 4: Two-Way Communication

    A core element in the building up of meaningful customer relationships is their ability to stay in touch with a company. With the advent of social media, email and SMS, this is even easier. This technology allows the communication to become more of a two-way process. And it is the customers who are just as likely to initiate a communication as is the organisation.

    This is a great way to get real feedback of people’s wants and needs. And it ties in well with element one above; creating customer centric products and services.

    Element 5: Retention Focus

    With the CRM approach, a company is focused more on how to retain customers as opposed to simply how to acquire more customers. Aiming for a low customer churn rate is seen as highly desirable, and it is very often a cost effective way of doing business.

    This feature again ties in well with the shift in power between buyers and suppliers that the internet has created. Buyers are no longer dependent on supply companies to tell them what’s available. They can go to the internet and do their own research, and share stories with other people who have used a product or service.

    Element 6: Share of Values

    By aiming to share a value set with their customers, companies can build strong relationships. These strong relationships translate into a clear brand identity, which transcends the ability of organisations to simply buy loyalty with advertising or special offers.

    Summary

    In summary, CRM is a major shift in marketing practice, from mass marketing to individualized marketing. The focus has shifted from acquiring lots of new customers to retaining and building more business from a smaller base of loyal high-value customers.

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    Source by David R Durham

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  • Mindset For Entrepreneurship

    Mindset For Entrepreneurship

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    When you're marketing things, mindset is at least 80% of the game. We could quibble about the number all day, but eventually we'd have to agree: mindset is a big part of marketing.

    But what is really meant by this term?

    Well, I mean the ways that you think, feel, and act in relation to things in the world. And in that case, mindset is a woefully inept term to describe this idea! However, it's the colloquial word for what I'm talking about. So, bear with me.

    By mindset, I mean what most people would describe as your personality and the ways you mentally and physically interact with the world. Most people just think about the states and what it feels like, etc. I think this is really only half the issue. The other half is how that causes you to act. Our thinking, feeling, and behavioral systems are all interconnected into one system: the human being, ie you and me.

    How does mindset affect Internet marketing?

    Internet marketing is one of the few areas of life that is only limited by the amount of work you're willing to put in and the market's response to it. Which is pretty cool; however, this also means that you're your own worst enemy. Therefore, to succeed at Internet marketing, you've got to get your head right.

    Until you "get your wits about you", it can be very difficult to make Internet marketing work for you. This is why I say that mindset is paramount to your success. You stand in your way far more than other marketers or issues do. "How are you blocking yourself?" is an important question to consider.

    How do you do this? How do you "get your wits about you?"

    The easiest way to get your thinking right is to get a coach or therapist to help you overcome all of your blocks one at a time in a way tailored specifically to you.

    I think this is a great approach if you have the time and the money. Most people do not. A great second option is to look into training programs, audios, videos, courses, classes, eBooks, traditional books, etc.

    Definitely, you want to go to a live event or find someone to work with one-on-one first, but if this is not an option, non-live programs can be amazingly helpful.

    But regardless of how you approach this, it's all going to be the same basic process: focus on the end goal, make sure it's ideal for you, determine how to best get there, and then make a plan to get there (and overcome blocks as they arise).

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    Source by Joshua Howard

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  • I Miss My Separated Husband And Fear That He’s Never Coming Back

    I Miss My Separated Husband And Fear That He’s Never Coming Back

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    There are certain times in your life where it’s very easy to dread the worst case scenario. Even if you are a natural optimist, when you are faced with the reality that you dread and fear the most, you tend to allow your mind to go to unfortunate places and you almost expect the worst to happen to you.

    This is very common. Unfortunately though, your sense of dread can cause you to make desperate moves that you would not normally make, so that your worst case scenario actually becomes a self fulfilling prophecy. It’s extremely normal to expect the worst during a separation. For example, a wife might say: “my husband and I have been separated for almost six months. If you would have told me at the beginning of the separation that things would be this bad, I would not have believed you. But they are pretty darn bad. When my husband left home and declared us separated, he made it sound like it would hopefully only be a temporary thing. I don’t know if this was really his intention or if he just did this for my benefit. But the separation has been anything but temporary. My husband never calls. I ask mutual friends if he asks about me and they have to admit that he does not. He acts like I am an annoyance to him. When we first separated, I figured that he would be back in less than three months time. I never in my wildest dreams thought that this much time would go by. And I have to be honest. I now think that he is never coming back. And I miss him so much. I am generally an upbeat person, but this has brought me down so badly. It is all I can think about. In the beginning of our separation, I tried to reach out to my husband all of the time, but he was not receptive to me. I still try, but not as often because the rejection is very hard to take. Some of my friends and family tell me that I need to just accept that he is never coming back and I guess that they are right. But this is a very sad reality for me to face and I’m finding it affecting me much more than I thought it would. How do you face the reality that the separated husband you miss so much is probably never coming back?”

    I am probably not the best person to ask as, despite all evidence to the contrary, I never really accepted that my husband wasn’t coming back. But things did get so bad that at one point, it became clear that I needed to live my life. I never gave up on my husband or my marriage. And I figured that if we were going to divorce, then he would need to be the one to pursue it. I left that alone and I tried to live my life as best as I could. I forced myself to stay busy so that I would stop continuously bothering my husband and being rebuffed. I traveled a lot so that the distance made it almost impossible for me to continue on with this cycle.

    Ironically, once I forced this shift on myself, my husband became receptive again. But I like to think that I would have carried on regardless. It is true that you can not control what your husband is ultimately going to do. But you do have control over what YOU are going to do. Focusing on the negative while standing still in your own life, (while absolutely understandable,) is not the best course of action. It took me far too long to learn this.

    You deserve better than just treading water. As hard as it is to see at the time, your marriage is just one aspect of your life. You have many others. Sure, no one willingly wants to put their marriage on hold. But when you have no choice in this, it is best not to put yourself dead last on your priority list. Because in that sense, you are suffering twice. You are suffering because of what is happening with your marriage. But you are also suffering as an individual because you are basically standing still – just waiting for something that is not completely within your control.

    Sure, you can certainly paint yourself in the best light, work on yourself, address your marital issues, and take advantage of any interaction with your spouse. (These things all help tremendously and may make it so that he might eventually come back.) But you can’t control what he thinks or does. So the best course of action is to do what you can and then to focus on moving yourself forward. Doing this doesn’t mean that you have to accept that your husband is never coming back – I certainly didn’t. But it does mean that you’ve made a conscious decision to not solely focus on the negative and to prioritize yourself enough to continue to live your life — rather than putting it off and seeing it through the negative lens that the separation has brought about.

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    Source by Leslie Cane

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  • How Your Focus AFFECTS Your Health?

    How Your Focus AFFECTS Your Health?

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    You are what you think! This adage, is extremely relevant, to our overall health, and well – being. Whether one pursues, the best possible course of action, or focuses, on the negative possibilities, often AFFECTS whether we are truly, happy, and healthy, or, let our personal negative thoughts, dominate us, or, whether, we consistently, are ready, willing, and able, to focus on, being, happier, and healthier. Henry Ford has been credited with saying, You can think you can, or can’t. Either way, you’ll be correct. With that in mind, this article will attempt to, briefly, consider, examine, review, and discuss, using the mnemonic approach, what this means, and represents, and why it’s such an essential consideration.

    1. Attitude; attention; actions: Do you proceed, with a true, positive, can – do, attitude, or, do you let the self – imposed limitations of your comfort zone, dominate you? How much attention do you pay, to your health, and well – being, and do your actions, match your rhetoric, and claims? Will you transform obstacles to challenges, to overcome, or consider them, as problems, and become debilitated?

    2. Faith; feeling; feelings: How much faith, do you have, in yourself? Are you feeling, good vibes, about your personal value, and do you pay close attention, to your feelings?

    3. Furnish; fruition; future: How might you furnish, the necessities, which make you, better, happier, more self – confident, prepared, and, thus, potentially, healthier? Will you have the persistence, to bring your finest efforts, to fruition? What might you be willing to do, today, to ensure a finer future?

    4. Energy; emphasis; endurance; expectations; excellence: Will you maintain an energy level, which enriches your existence? Will you place most of your emphasis, where it benefits you? Hopefully, you will realize, good things take time, and persistence, and will proceed with the endurance, to ensure positive results! When you demand the utmost degree of personal excellence, you will proceed with positive expectations, and self – belief!

    5. Character; create/ creative; consider: How will you create, your level of quality character, which ensures, a happier, healthier future? Creative individuals creatively consider, viable options and alternatives, in a well – considered manner!

    6. Time – tested; timely: In order to become happier, and healthier, there is no need, to reinvent the wheel! Therefore, it is beneficial, to learn, from the past, and proceed, with time – tested ways. However, unless/ until, you avoid procrastination, and proceed in a well – considered, timely manner, you will never, become, the best, you can possibly be!

    7. Strengths; stronger; solutions; spirit: Know your personal strengths, and weaknesses, effectively using areas of strength, while addressing any weakness! When you become stronger, and proceed, with a positive, productive, spirit, you will use quality, viable solutions, to ensure the finest possibilities!

    When you know, and understand, your personal responsibility, and how your focus, AFFECTS your possibilities, you enhance the chances of being happier, and healthier! Will you become, your own, best friend?

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    Source by Richard Brody

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  • WHO and European Investment Bank strengthen efforts to combat COVID-19 and build resilient health systems to face future pandemics

    • WHO and the European Investment Bank enhance cooperation to support countries in addressing the health impact of COVID-19
    • The first phase will address urgent needs and strengthen primary health care in ten African countries
    • Enhanced WHO-EIB partnership will scale up financing to assure the chain of essential supplies, including personal protective equipment, diagnostics and clinical management
    • New initiative will accelerate investment in health preparedness and primary health care with a focus on health work force, infrastructure, and water, sanitation and hygiene
    • The initiative involves measures to address the growing threat of antimicrobial resistance

    The World Health Organization and the European Investment Bank will boost cooperation to strengthen public health, supply of essential equipment, training and hygiene investment in countries most vulnerable to the COVID-19 pandemic.

    The new partnership between the United Nations health agency and the world’s largest international public bank, announced at WHO headquarters in Geneva earlier today, will help increase resilience to reduce the health and social impact of future health emergencies. 

    “Combining the public health experience of the World Health Organization and the financial expertise of the European Investment Bank will contribute to a more effective response to COVID-19 and other pressing health challenges,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. 

    “WHO looks forward to strengthening cooperation with the EIB to improve access to essential supplies including medical equipment and training, and deliver better water, sanitation and hygiene where most needed. New initiatives to improve primary health care in Africa and support the EU Malaria Fund hint at the potential impact of our new partnership,” Dr Tedros concluded.

    “The world is facing unprecedented health, social and economic shocks from COVID-19. The European Investment Bank is pleased to join forces with the World Health Organization as a key part of Team Europe’s efforts to address the global impact of the COVID-19 pandemic. The EU Bank’s new partnership with the WHO will help communities most at risk by scaling up local medical and public health efforts and better protect people around the world from future pandemics. This new cooperation will enable us to combat malaria, address anti-microbial resistance and enhance public health in Africa more effectively,” said Werner Hoyer, President of the European Investment Bank.

    Improving local public health efforts to tackle coronavirus

    The WHO and the EIB will increase cooperation to help governments in low- and middle-income countries to finance and secure access to essential medical supplies and protective equipment through central procurement.

    Building resilient health systems in vulnerable countries across Africa

    The WHO and the EIB will reinforce cooperation to support immediate COVID-19 needs and jointly develop targeted financing to enhance health investment and build resilient health systems and primary health care to address public health emergencies as well as accelerate progress towards Universal Health Coverage.

    The partnership will benefit from the EIB’s planned 1.4 billion EUR response to address the health, social and economic impact of COVID-19 in Africa.

    This will address immediate needs in the health sector and provide both technical assistance and support for medium-term investment in specialist health infrastructure.

    The collaboration envisages rapid identification and fast-track approval of financing for health care, medical equipment and supplies. 

    The first phase of the collaboration will see public health investment in ten African countries. 

    Long-term collaboration to overcome market failures in global health

    The agreement signed today establishes a close collaboration to overcome market failure and stimulate investments in global health, accelerating progress towards Universal Health Coverage. Increased cooperation between the WHO and the EIB will strengthen the resilience of national public health systems and enhance preparedness of vulnerable countries against future pandemics, thanks to investments in primary care infrastructure, health workers and improved water, sanitation and hygiene. 

    Future cooperation will strengthen the EIB’s 5.2 billion EUR global response to COVID-19 outside the European Union.

    Scaling up investment to tackle antimicrobial resistance

    The two organisations will also cooperate in an initiative to address investment barriers hindering development of new antimicrobial treatment and related diagnostics. Antimicrobial resistance is amongst the most significant global health threats.

    The WHO and the EIB are working on a new financing initiative to support development of novel antimicrobials and address the estimated 1 billion EUR needed to provide medium-term solutions to antimicrobial resistance. Other crucial partners have been invited to join this discussion. 

    Improving the effectiveness of malaria treatment

    Under the new agreement the EIB and WHO will support development of the EU Malaria Fund, a new 250 million EUR public-private initiative intended to address market failures holding back more effective malaria treatment. 

    Strengthening EIB support for healthcare, life science and COVID-19 investment

    In recent years the European Investment Bank has provided more than 2 billion EUR annually for health care and life science investment.

    In the context of the COVID-19 pandemic, the EIB is currently assessing over 20 projects in the field of vaccine development, diagnostic and treatment, leading to potential investments in the 700 million EUR range. The EIB will also take part in the EU’s rolling pledging effort for the coronavirus global response that is taking place on May 4th.

    Background information

    The European Investment Bank (EIB) is the long-term lending institution of the European Union owned by its Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals.

    The World Health Organization provides global leadership in public health within the United Nations system. Founded in 1948, WHO works with 194 Member States, across six regions and from more than 150 offices, to promote health, keep the world safe and serve the vulnerable. Our goal for 2019-2023 is to ensure that a billion more people have universal health coverage, to protect a billion more people from health emergencies, and provide a further billion people with better health and wellbeing. For updates on COVID-19 and public health advice to protect yourself from coronavirus, visit www.who.int and follow WHO on Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, YouTube

    WHO’s information site on the COVID-19 pandemic

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    https://www.who.int/news-room/detail/01-05-2020-who-and-european-investment-bank-strengthen-efforts-to-combat-covid-19-and-build-resilient-health-systems-to-face-future-pandemics

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