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Trading and Profit and Loss Account

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Trading Account

As already discussed, first section of trading and profit and loss account is called trading account. The aim of preparing trading account is to find out gross profit or gross loss while that of second section is to find out net profit or net loss.

Preparation of Trading Account

Trading account is prepared mainly to know the profitability of the goods bought (or manufactured) sold by the businessman. The difference between selling price and cost of goods sold is the,5 earning of the businessman. Thus in order to calculate the gross earning, it is necessary to know:

(a) cost of goods sold.

(b) sales.

Total sales can be ascertained from the sales ledger. The cost of goods sold is, however, calculated. n order to calculate the cost of sales it is necessary to know its meaning. The ‘cost of goods’ includes the purchase price of the goods plus expenses relating to purchase of goods and brining the goods to the place of business. In order to calculate the cost of goods ” we should deduct from the total cost of goods purchased the cost of goods in hand. We can study this phenomenon with the help of following formula:

Opening stock + cost of purchases – closing stock = cost of sales

As already discussed that the purpose of preparing trading account is to calculate the gross profit of the business. It can be described as excess of amount of ‘Sales’ over ‘Cost of Sales’. This definition can be explained in terms of following equation:

Gross Profit = Sales-Cost of goods sold or (Sales + Closing Stock) -(Stock in the beginning + Purchases + Direct Expenses)

The opening stock and purchases along with buying and bringing expenses (direct exp.) are recorded the debit side whereas sales and closing stock is recorded on the credit side. If credit side is Jeater than the debit side the difference is written on the debit side as gross profit which is ultimately recorded on the credit side of profit and loss account. When the debit side exceeds the credit side, the difference is gross loss which is recorded at credit side and ultimately shown on the debit side of profit & loss account.

Usual Items in a Trading Account:

A) Debit Side

1. Opening Stock. It is the stock which remained unsold at the end of previous year. It must have been brought into books with the help of opening entry; so it always appears inside the trial balance. Generally, it is shown as first item at the debit side of trading account. Of course, in the first year of a business there will be no opening stock.

2. Purchases. It is normally second item on the debit side of trading account. ‘Purchases’ mean total purchases i.e. cash plus credit purchases. Any return outwards (purchases return) should be deducted out of purchases to find out the net purchases. Sometimes goods are received before the relevant invoice from the supplier. In such a situation, on the date of preparing final accounts an entry should be passed to debit the purchases account and to credit the suppliers’ account with the cost of goods.

3. Buying Expenses. All expenses relating to purchase of goods are also debited in the trading account. These include-wages, carriage inwards freight, duty, clearing charges, dock charges, excise duty, octroi and import duty etc.

4. Manufacturing Expenses. Such expenses are incurred by businessmen to manufacture or to render the goods in saleable condition viz., motive power, gas fuel, stores, royalties, factory expenses, foreman and supervisor’s salary etc.

Though manufacturing expenses are strictly to be taken in the manufacturing account since we are preparing only trading account, expenses of this type may also be included in the trading account.

(B) Credit Side

1. Sales. Sales mean total sales i.e. cash plus credit sales. If there are any sales returns, these should be deducted from sales. So net sales are credited to trading account. If an asset of the firm has been sold, it should not be included in the sales.

2. Closing Stock. It is the value of stock lying unsold in the godown or shop on the last date of accounting period. Normally closing stock is given outside the trial balance in that case it is shown on the credit side of trading account. But if it is given inside the trial balance, it is not to be shown on the credit side of trading account but appears only in the balance sheet as asset. Closing stock should be valued at cost or market price whichever is less.

Valuation of Closing Stock

The ascertain the value of closing stock it is necessary to make a complete inventory or list of all the items in the god own together with quantities. On the basis of physical observation the stock lists are prepared and the value of total stock is calculated on the basis of unit value. Thus, it is clear that stock-taking entails (i) inventorying, (ii) pricing. Each item is priced at cost, unless the market price is lower. Pricing an inventory at cost is easy if cost remains fixed. But prices remain fluctuating; so the valuation of stock is done on the basis of one of many valuation methods.

The preparation of trading account helps the trade to know the relationship between the costs be incurred and the revenues earned and the level of efficiency with which operations have been conducted. The ratio of gross profit to sales is very significant: it is arrived at :

Gross Profit X 100 / Sales

With the help of G.P. ratio he can ascertain as to how efficiently he is running the business higher the ratio, better will be the efficiency.

Closing Entries pertaining to trading Account

For transferring various accounts relating to goods and buying expenses, following closing entries recorded:

(i) For opening Stock: Debit trading account and credit stock account

(ii) For purchases: Debit trading account and credit purchases account, the amount being the et amount after deducting purchases returns.

(iii) For purchases returns: Debit purchases return account and credit purchases account.

(iv) For returns inwards: Debit sales account and credit sales return account

(v) For direct expenses: Debit trading account and credit direct expenses accounts individually.

(vi) For sales: Debit sales account and credit trading account. We will find that all the accounts as mentioned above will be closed with the exception of trading account

(vii) For closing stock: Debit closing stock account and credit trading account After recording above entries the trading account will be balanced and difference of two sides ascertained. If credit side is more the result is gross profit for which following entry is recorded.

(viii) For gross profit: Debit trading account and credit profit and loss account If the result is gross loss the above entry is reversed.

Profit and Loss Account

The profit and loss account is opened by recording the gross profit (on credit side) or gross loss (debit side).

For earning net profit a businessman has to incur many more expenses in addition to the direct expenses. Those expenses are deducted from profit (or added to gross loss), the resultant figure will be net profit or net loss.

The expenses which are recorded in profit and loss account are ailed ‘indirect expenses’. These be classified as follows:

Selling and distribution expenses.

These comprise of following expenses:

(a) Salesmen’s salary and commission

(b) Commission to agents

(c) Freight & carriage on sales

(d) Sales tax

(e) Bad debts

(f) Advertising

(g) Packing expenses

(h) Export duty

Administrative Expenses.

These include:

(a) Office salaries & wages

(b) Insurance

(c) Legal expenses

(d) Trade expenses

(e) Rates & taxes

(f) Audit fees

(g) Insurance

(h) Rent

(i) Printing and stationery

(j) Postage and telegrams

(k) Bank charges

Financial Expenses

These comprise:

(a) Discount allowed

(b) Interest on Capital

(c) Interest on loan

(d) Discount Charges on bill discounted

Maintenance, depreciations and Provisions etc.

These include following expenses

(a) Repairs

(b) Depreciation on assets

(c) Provision or reserve for doubtful debts

(d) Reserve for discount on debtors.

Along with above indirect expenses the debit side of profit and loss account comprises of various business losses also.

On the credit side of profit and loss account the items recorded are:

(a) Discount received

(b) Commission received

(c) Rent received

(d) Interest received

(e) Income from investments

(f) Profit on sale of assets

(g) Bad debts recovered

(h) Dividend received

(i) Apprenticeship premium etc.

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Source by Anil Kumar Gupta

Views: 0

July 27, 2022
Gender Wars: Has The Time Come For Men And Women To Heal Their Emotional Wounds?

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When it comes to the mainstream culture, it is not uncommon for men to be put down and to be seen as the bane of the earth. This doesn't mean that women are not also seen as the problem, but this could be seen as something that takes place underground, to speak.
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So, while there are plenty of newspapers and TV stations that are only too happy to paint all men as being a certain way; there are also plenty of websites and videos online that are happy to paint all women as being a certain way. It could then be said that it is socially acceptable to put men down but the same can't be said when it comes to putting women down, which is why this has to be done in a more covert manner.

Plenty of Fuel

It seems that not a day goes by when there isn't something in the mainstream media that doesn't add to the view that men are worthless human beings. Sometimes, something small will be used to prove this, while at others, it will be something that is far bigger.

For example, when a woman in the public eye claims that she has been harassed by a man, not a lot of thought is given as to whether or not this actually took place. There are at least two reasons for this: firstly, women are often portrayed as innocent and pure and, secondly, all men are often portrayed as primitive beings that can't control their urges.

The Accepted Narrative

Thus, regardless of whether or not a man is actually guilty, he is going to be used to support the view that all men are the same. Clearly, if a man is found to be guilty the appropriate action should be taken, but, without the evidence that he has done anything wrong, it shouldn't be assumed that he has done anything wrong.

The people in the media who support this view of men don't seem to care about the damage that something like this could do to an innocent man's life. It's as though a man deserves to have his whole life ruined, irrespective of if he has done anything wrong.

Validation

And, if a woman believes that are men are the same, it is going to be music to her ears to hear the mainstream media talk about men in this way. A woman like this may have been in a number of abusive relationships, for instance.

Seeing a man go from a position of power to being destroyed is then going to be extremely satisfying. She probably won't have met this man, but seeing him go down will allow her to indirectly experience revenge.

The Other Side

When it comes to what is taking place away from the mainstream media, there is plenty of content that basically goes into how worthless women are. One of the main themes is that women can't be trusted and that if they find another guy who has more money / status, they will soon disappear.

And, if a man has been in a relationship where the woman walked away or if he has found it hard to experience fulfilment in this area of his life, for instance, he can be only too happy to hear other men say that women are useless and good for one thing. It will be as though they are enslaved to their biology, are heartless, and are not consciousness beings, unlike men who are in control of their urges, have a heart, and are aware.

Letting of Steam

Due to what a man has been through he will no doubt carry a lot of anger, anger that is likely to allow him to avoid feeling powerless and helpless, for instance. The experiences what he reads about online will end up enforcing what he already believes.

This is then likely to create even more distance between him and women and make it even harder for him to experience fulfilment in this area of his life. Even so, what this will do is allow him to be right, and this is one of the ego minds greatest needs – being wrong is seen as something that will lead to death.

A Messy Situation

There are then women who hate all men and men who hate all women, along with men who hate themselves and pedestalize women and women who hate themselves and pedestalize men. Therefore, even though it is not possible to say that it is only men who are under attack, it is undoubtedly more socially acceptable to attack men.

If someone believes that all men / women are the same and is happy to see a man / woman suffer, it is likely to show that they are carrying a number of emotional wounds. If they were able to get in touch what how they feel below their anger and rage, they may find that they feel rejected, powerless, helpless and worthless, amongst other things.

A Reactive Existence

Being in touch with these feelings is then likely to cause them to feel incredibly vulnerable; whereas being in touch with the more surface level emotions (such as anger and rage) is likely to allow them to feel strong and powerful. But, while living in this way can allow them to feel strong and powerful, it is going to cause them to be controlled by how they feel.

Not only this, it will stop them from being able to realize that not all men / women are the same and to see them as individuals. What they believe will define how they experience life, thereby stopping them from being able to experience anything that goes against what they believe.

A Deeper Look

When it comes to the emotional wounds that someone can carry, what has happened in their adult life is certainly going to play a part. Yet, what is likely to play an even bigger part is what took place during their early years, and what has been passed down from their ancestors can also play a part.

What took place during their early years that can be what is defining how they perceive men / women and the kind of men / women women they will be attracted to and attract. If someone had a father or mother who was abusive, for instance, it would have most likely caused them to experience a lot of trauma, and, it would have laid down the foundations for them to be drawn to men / women who would also abuse them.

Two Levels

How they were treated at this stage of their life would have become familiar, and what is familiar is what is classed as safe to the ego mind / unconscious mind. The years would then have passed but they are still going to carrying the trauma of being violated and abused.

It is then not going to matter what their conscious mind wants to experience, as their unconscious mind will want to experience what took place all those years ago. The trouble is that if someone is not aware of how their early years are affecting their adult life, it will be normal for them to feel like a victim and to blame all men / women.

Self-Victimization

If going within and working through emotional wounds was easy, it would be a part of everyone's life One of the biggest challenges to doing this type of work is that the mind disconnects from the body to avoid pain, which can result in someone's inner wounds being projected onto others.

The people who they come into contact with will then press their buttons, so to speak, but they won't be able to see that these people are mirroring back what they need to resolve within their own being. Without this understanding, they can end up seeing themselves as a victim and other people as perpetrators.

Conclusion

If someone wants to grow and develop and no longer wants to feed into this drama, they may need to reach out for external support. With the assistance of a therapist or a healer, for instance, they will be able to gradually work through their emotional wounds.

But, if someone is caught up on their own stuff due to their current level of consciousness, there will be no reason for them to change. As a result of this, they will continue to live a reactive life and to play out their early drama.

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Source by Oliver JR Cooper

Views: 0

July 27, 2022
What Does It Mean To Love?

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Love Does Not Diminish

How do you define love or the experience of it? What is it like to experience yourself on an intimate level? I don’t mean physically but emotionally and spiritually? Some associate love with romantic feelings of butterflies in their stomach. They might talk about the sensations they feel when thinking about their beloved. But is love experienced through the mind, body or both? Is love a noun or a verb? How do we know if we have truly loved? What is the measure of having fully committed ourselves to love? I do not consider myself an expert on love nor a relationship coach. I am just as inquisitive as you are. What I know is: love demands nothing of us because it is an empty vessel to be filled. This is the analogy for life itself, where love is never wasted but recirculated.

Is love unconditional for you? Or does it come with requirements? What happens when those requirements are not met, do you withhold your love for another? Is it possible to withhold the essence of who we are? How can we stop water flowing in a river? You might say: build a damn. However, if the dam is not strong enough, the pressure of the water will find its way through or around it. You’ve no doubt seen tsunamis on TV where entire villages are engulfed by water. Water is a powerful metaphor for love because it can enrich a person’s life, yet it can also be destructive if it comes with conditions.

Do we need love in our lives? What does love offer us in return? Is it intimacy with ourselves or knowing others better? It was St Francis of Assisi who once said: “It is in giving that we receive.” He viewed love as something to be circulated in order to permeate our life and the lives of others. Love is like the Sun that gives of its energy and asks nothing in return because it is self-sustaining. The more we give love, the more of it we have. It begs the question: what happens when love is not reciprocated or the other person ceases to identify with love? If love is not returned, it does not diminish the other person’s capacity to give or receive it. The Sun goes down every evening and there is darkness for twelve hours. Yet, with the break of dawn, it re-emerges bringing energy to sustain life once more. It is a cycle sewn into the fabric of life and so it is with love.

Dare To Fully Express Love

When another person stops loving us, it does not mean we are unlovable. For you cannot stop the flow, it will naturally find expression in another form. Love is the antidote to fear, hatred and anger. It is the one true constant in our lives that is bestowed upon us from conception. We are born into love and leave this life knowing we will continue to love in the lifetimes that follow. The question is: have you dared to fully express love in this life? Have you given love freely and unconditionally? We ought to be like a sponge filled with water, totally wrung out when our time comes. We ought to fill our hearts with love and not withhold it for fear it won’t be reciprocated. Because every time we engage in love, it is magnified within every cell of our body. The more we give of ourselves, the more love expands within our hearts.

Knowing this, I invite you to contemplate your relationship with love over the coming days. Where are you withholding love in your life? How is this serving you? Does it bring a sense of safety, security or comfort? Are you willing to let down the barriers that impede the flow of love? Love needn’t be something expressed between two people but can reveal itself through our life’s purpose, our hobbies and our attitude. If you seek more love in your life, let go of the barriers that keep you safe from expressing it. See if you can find the place within you bursting with love and direct it towards something or someone. Love is a like bank account that compounds interest with each deposit made. Because if we truly want to know what it means to love, we must first experience it unreservedly while we have the chance.

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Source by Tony Fahkry

Views: 0

July 27, 2022
How to Think Like a Marketer
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Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales.

Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.

Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like a marketer.

When you have a marketing mindset, you ask how you can build brand awareness to help your target audience become familiar with your products and services, and you as well. Developing that know, like, and trust factor with your audience is key.

As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started:
- Know Your Product & Service Inside Out: This may sound obvious but think about how many times we, as customers, have walked away from buying something because the person helping us couldn’t answer a few basic questions about their product or service.
- Find Ways to Leverage Mistakes of Competitors: It’s easy to see what the competition is doing well but just as much (and sometimes even more) can be learned by observing what your competition is doing not so well. The Internet is saturated with career service companies, but what makes your career service better than your competitors? Do your homework. Where are they weak? What client needs are not being met and what can you do to step in and meet those needs?
- Point Clients In Your Direction: Solve client problems. Point them to one of your services or products and emphasize the benefits, value, and results they can gain from it-being a solution to their problem.
- The “Bottom Line” Isn’t Just About Money Coming In: Looking for ways to save is just as important as finding new revenue streams. Instead of just recording where the money is going, watch for places to save. When looking at those numbers is there a way that sales can be made more efficiently?
- Every Client Interaction Is a Networking Opportunity: The word “networking” makes some people uncomfortable. But it doesn’t have to be about schmoozing or closing a sale. It’s simply having a conversation in an effort to build new relationships or strengthen current ones.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”-Peter F. Drucker

In business, everything ties into marketing in one way or form-what you wear, how you communicate (verbally and non-verbally), and what you do to attract, retain, and maintain client relationships. All of it affects or contributes to the profitability and success of your business.

Thinking like a marketer is a way of ensuring your company’s longevity.

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Source by Maria Hebda

Views: 0
July 27, 2022
Journey of a Drug: Design to Market Seller
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Where do the medicines we take from chemists come from? How do the doctors know which drug is good for which disease? How the medicines really are able to cure a particular ailment they have been prescribed for? Do these questions come to your mind, whenever you buy any medicine?

Come, let us today know about the medicine development from the beginning …

The development of medicine is called a Clinical Research and has different Phases. Phases of the clinical research are the steps of experiments with a health intervention in an attempt to find enough evidence for a process which the scientists think would be helpful in medical treatment.

The pharmaceutical study starts its journey from a drug design and drug molecule discovery which further progresses into animal testing and then human studies to see the drug's effectiveness.

Drug undergoes many trials- Preclinical, Phase 0, Phase I, II, III and IV. Sometimes combined trials also are undertaken to reduce the time of development, like Phase I / II and II / III.

Pre-Clinical Study

When the drug molecule is identified, it undergoes many in vitro ( test tube or cell culture ) and in vivo ( animal ) experiments. These experiments are conducted to know the preliminary efficacy, toxicity, and pharmacokinetics of the various doses of the drug. Many drug molecules are designed at a time and these pre-clinical studies let the pharmaceutical companies decide which molecule has a greater potential in further studies.

Design of the Studies:

Trials are always conducted by following the set of steps, called the protocol, developed by the researchers to find the specific questions related to the medical product. Information from the prior studies become the base for the researchers to develop research questionnaire and objectives:
- Participant selection
- Number of participants
- Duration of the study
- Controlled or not
- How and what dosage will be given
- What and when the data will be collected
- Review and analysis time
Phase 0 Study

It is also called micro-dosing trials, 10-15 human subjects are taken and single sub-therapeutic doses are administered to gather the pharmacokinetic ( PK ) data of the drug. This enables the company in deciding to go or no go for the further development of the drug, based on more relevant human data instead of animal data.

Such trials exceed the speed of promising drug development by establishing whether or not the drug acts on humans as expected in pre-clinical studies.

After the company decides to take the molecule of the drug forward in development, it will have to submit the data of its preliminary studies to the FDA called Investigational New Drug ( IND ) application filing.

Phase I Study

Also called First-in-man studies as these are the first stage of human testing studies. These are the studies which are designed to determine the maximum dose that can be administered without showing adverse effects.

Contract Research Organizations ( CROs ) conduct such studies in the clinical trial clinics where medical staff provides full-time attention to 2-100 healthy subjects enrolled for the study and collects the data.

These studies determine the safety ( pharmacovigilance ), tolerability, pharmacokinetics ( PK ) and pharmacodynamics ( PD ) of the drug. The design of Phase I studies is dose-ranging also called dose escalation studies conducted in controlled clinics called Central Pharmacological Units ( CPUs ).

Usually, healthy subjects are hired but sometimes terminally ill patients like of cancer and HIV and also those who have already tried and failed to improve on existing medications.

There are two divisions for Phase I study:

Phase Ia: Single ascending dose

Phase Ib: Multiple ascending dose

Phase II Study

More than 100 diseased subjects are enrolled for a longer period study, to know the benefits of the drug along with its safety which includes genetic testing. These studies are also called as "Proof of Concept or Pilot" studies.

This is the phase when the drug's development can fail due to toxicity or less than expected results.

Two divisions of this phase are:

Phase IIa: Pilot study, to determine the clinical efficacy or the biological activity.

Phase IIb: Dose-finding study, to check the biological activity with minimal side-effects.

A combined trial determining the efficacy as well as toxicity are Phase I / II trials.

Phase III Study

These are pre-registration trials means the data of this study is submitted to the regulatory agency through New Drug Application (NDA) for its registration. Also called Pre-marketing or Pivotal trials.

Such studies are multicentral, randomized, in large diseased population ( more than 500 ) with much longer duration of treatment and short follow up period, to determine the long-term safety and efficacy of the drug.

Even if the regulatory submission is pending, the drug is received by the patients in case it's a lifesaving drug until the drug can be purchased.

'Label expansion' that is drug can treat an additional disease, other than the disease for which the drug is already approved, may also be the reason for running the Phase III trial.

It is said that for FDA ( United States Food and Drug Administration ) and MHRA ( United Kingdom's Medicines and Health products Regulatory Agency ) needs at least two trials of successful trials data to register the drug.

After these trials, the drug is approved for market selling.

Phase IV Study

These are Post Market Safety Monitoring studies done after the drug is registered. Also called Late Phase or Confirmatory trials.

This kind of study determines the long-term adverse effects on the much larger population for a very long duration (at least 2 years). If harmful effects are detected in this study, then the drug is disapproved and the company has to retrieve the drug from the market as it can no longer be sold.

The entire journey of the drug from a molecule to a market selling product takes around 15-20 years.

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Source by Nidhi Sharma

Views: 0
July 27, 2022
Dating: Is It A Bad Idea To Have Sex On The First Date?

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Many, many years ago, sex was something that people would typically have if they wanted children. Nowadays, it is something that lot of people have if they want to experience pleasure.

In the past, then, it was generally seen as having one purpose and in the present, it is generally seen as having another. Now, while there were people in the past who did have sex for other reasons, there is no denying how different it is today.

Separated

If it wasn’t for the contraceptive pill, it is highly unlikely that sex would be seen in the same way as it is often seen today. Naturally, this has lowered the risk of a woman getting pregnant, thereby making it possible for her to have sex without needing to worry about what will happen after.

Along with this, a man can use a condom to stop his sperm from causing any problems. So, in the same way that someone might have a piece of chocolate to experience pleasure, they can also have sex to achieve the same outcome.

It’s Just Sex

Unlike most of their ancestors, this could be the only thing they know. Therefore, if they were to hear about how, in the past, people typically had sex to procreate, they may find it amusing.

In their eyes, sex could be seen as something that is there to be enjoyed; only having it to create a child is not going make any sense. And, as sex is something that can be extremely enjoyable, why would anyone only want to have it in order to procreate?

An Easy Decision

If someone has this view when it comes to sex, they may have no trouble sleeping with another person on the first date. This could be seen as a way for them to find out if they are sexually compatible.

Sex will be such an important part of their life that they won’t want to be with someone who doesn’t do it for them in the bedroom. In addition to this, they could believe that this will allow them to get to know them better.

Nothing to Lose

The alternative would be for them to wait a little while, only to find out that they are not sexually compatible. After having been with them for a while, it could be a lot harder for them to move on.

One would then have wasted a fair amount of time, time that they would have saved if they got down to business straight away. It would have also taken them a lot longer to find out about things that they might have found out about in a night.

The Only Option

Taking this into account, someone would be old fashioned or even a prude if they chose to behave differently. It would be in their best interest to ‘liberate’ themselves and to just go for it on the first date.

This might go against what they currently stand for, but they will soon realise that it is the right thing to do. When this happens, one will no longer be allowing an outdated inner model to run this area of their life.

Back To Reality

However, although this might seem like the best approach to take, it doesn’t mean that this is the case. One of the big problems with having sex more or less straight away is that it can cloud one’s judgment.

If human beings didn’t have an emotional self and only had a mental and the physical self, it wouldn’t matter. Their emotions wouldn’t be there to effect their judgment, allowing them to think clearly afterwards.

Numb

If someone can have sex straight away and not be affected by it, it could simply show that they are emotionally shut down. Having sex with someone straight away is not going to affect them, but as if they are out of touch with their emotions, it is unlikely that they would be able to have a real relationship anyway.

This could then explain why someone like this would put such a big emphasis on sex; the other part of their being, their heart, is not going to be open. A lot of their energy will be stuck in their genitals as it won’t be able to reach their chest area.

Many Elements

Sex is undoubtedly an important part of a relationship, yet there are a number of other things that are just as important. It will be vital for one to find out if they actually have anything in common with someone and to find out if their values match up.

As there are many parts to their own being, they will need to be with someone who has a being that matches up with these parts. This will be what allows the relationship to last once the early sparks have settled down.

The Easy Option

Getting naked and having sex with someone may seem like a great way get to know who they really are, but this may be a time when they are still hiding their true self. Ultimately, it is one thing for someone to reveal their body; it is another thing altogether for them to reveal who they actually are.

If one thinks that getting naked with someone means that they are getting intimate with them, this is not going to cross their mind. What will also make it harder for them to realise this is if they have come to equate sex with love.

Awareness

This is then not about whether or not having sex on a first date is ‘good’ or ‘bad’, it is about looking at the consequences of behaving in this way. Having sex on a first date could lead to a fulfilling relationship; then again, it could cause one to end up with someone who is not right for them.

Their emotions and hormones will be all over the place, making it just about impossible for them have a balanced outlook. Their thinking will be off and their view of the other person will also be off.

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Source by Oliver JR Cooper

Views: 0

July 27, 2022
Can Hypnotherapy Cure Emetophobia?

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Emetophobia is a learnt behavioral response and for many people it can be a very debilitating condition. Unfortunately it’s a condition that is often misunderstood by a large number of people, including many medical professionals.

Emetophobia has elements of being both a phobia and an anxiety disorder. For many sufferers it’s something that they developed at a young again often in early childhood. It can develop from being sick themselves or from seeing someone else being sick, which understandably for a young child can be a very frightening experience.

The fear can also develop from the reaction of other people around them. I have had a large number of clients that developed the fear not because how they reacted to being sick but because of how a close family member panicked in response to someone being sick.

When we talk about curing Emetophobia what we are really talking about is overcoming the fear by changing how people perceive the situation. Many people would say that when the fear has gone they feel cured. In many cases hypnosis can be a very effective tool that enables people to overcome the fear of vomit.

While it is true that some people can overcome the fear of being sick just from hypnotherapy treatment alone in some cases however the hypnotherapy is not enough by itself. For those people they will need to deliberately get used to doings things differently based on what the therapist tells them they need to do to achieve freedom from the fear.

In the same way that if you go to a osteopath with a problem they may be able to correct the problem purely with what they do while you are on their treatment couch however in some cases that may not be enough by itself and in addition they will give you some form of therapeutic stretching or exercises to do.

If you are an Emetophobic or a relative / friend of an Emetophobic the first important thing you need to know is that in the majority of cases with the appropriate treatment / therapy the fear can be either significantly reduced or in many cases completely overcome.

The second thing you need to know is that while some people can overcome the fear relatively quickly for others it can take longer so you may need to be patient. No one therapy works for everyone in every situation. If the therapy / treatment you’re currently using isn’t working for you (you should be experiencing at least some improvement within a couple of appointments) then you may need to consider an alternative therapy route.

Being cured doesn’t mean you have to like being sick or the find the sound / smell pleasant. Being sick can be very unpleasant but it is normal to find the smell, sound and idea of it disgusting. No one likes being sick but that doesn’t mean you have to be afraid of it. Being cured means getting the response back to a normal and appropriate perspective, just like anyone else that has a normal response to being sick or vomiting. So you can be free from the fear.

Hypnotherapy has already helped many people to overcome fear of vomiting. You can overcome Emetophobia.

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Source by Paul A Wright

Views: 0

July 27, 2022
Creating Your Affiliate Strategy To Produce Year-Round Results

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People generate millions from affiliate marketing and you can too if you decide to create a real business strategy to produce year-round results.

Niche Down More

Don’t try to spread yourself too thin regarding the products you’ll promote. Choose a handful of products to promote, throw in some surprises throughout the year, and you’ll do a lot better with your marketing. Choose the best products for your audience that solve problems for them and that you’ll work hard on promoting all year long.

Create Unparalleled Content

When you write content, take the extra time to ensure that it’s right. Choose the right images. Choose the right problems and solutions to focus on for your audience and speak directly to your audience of one. Instead of writing about the product directly, you can also write about how to buy the best whatever it is that you’re selling.

Add Value to Your Ideal Customer’s Life

Just because you’re selling someone else’s product doesn’t mean that you can’t and should not develop your own brand. Your brand is how your audience feels about you. What feelings do you bring to your audience when they think of you? Find ways to add value to everything you promote to them so that they want to come to you first.

Choose Memberships to Promote

Promoting affiliate products that have recurring income is a good way to ensure income all year long too. Memberships, subscriptions and the like are wonderful ways to build your residual income. Some companies don’t pay on repeat orders, so check with the products you want to promote. If they aren’t offering it, ask for it. Once you’re a known super affiliate, they’ll come around.

Determine Your Multiple Traffic Sources

In advance of marketing, you need to know all your traffic sources so that you can push traffic to your products. You may want to use social media, paid ads, and more to promote the affiliate products and build traffic to your page in which everything should first be promoted. So, don’t just share a link to the product. Share a link to your review instead.

Pay Attention to Technology

It’s imperative to pay attention to technology because there are always “killer technologies” that can come in and change everything. Imagine if you had built your entire business based on one platform and boom, it’s gone. It happens. Do not take for granted that any program you use right now will always be here. Be prepared with something like it to move to as soon as you realize you need to. If you are paying attention, you’ll know.

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Source by Jon Allo

Views: 0

July 27, 2022
Why Your Mindset Matters

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Why does your mindset matter? Your mindset only matters if you want to have a better life. What matters to you?

Do Things Happen to You, or do You Happen to Things?

When life happens to you, you are existing. When you happen to life, you are living. Don't let people, circumstances, or environment keep you from living your dreams. Go out and make it happen, you will be glad you did.

Focus on It

Do you envision your success? Do you clear your mind of all distractions before you engage your mind? Filter out distractions, negative self-talk, and envision a time in the past when you experienced success. Think about the way this achievement made you feel. Focus your energy on the positive What you focus on-you find.

Are you Sitting on the Sidelines, or Getting in the Game?

Do you spend time wishing, or thinking about what you want or are you actively engaged in pursuing it? Don't waste precious time in your life measuring others achievements. If you spend any time on social media, be aware of this mind trap. If you must peruse others success, think about how they got there, and make a plan to replicate this success in your life. Take action.

Do you Settle for the Status Quo, or are you Pushing your Limits?

Is life ok, just good enough? Do you wish you had pushed a little harder to reach your goal? If you have a pulse, get busy! There is always time today to break the status quo in your life.

Are you Continuing to Learn From the World?

Keep learning new things even if the things you learn don't fit into your overall plan. If you continue to be a student for life, the knowledge will enable you to continue to grow in surprising ways. Expand your world.

Are you practicing Blame Displacement?

Sometimes in life, people blame circumstances, other people or things for the reason they did not get what they wanted in life. This habit goes by many names, but I like to call it "blame displacement." The tendency to blame others for events that do, or don't happen in life. Don't be a victim of blame displacement, look back at what you could have done differently, learn from the experience, then move on.

Do you learn from failure?

Famous people like Thomas Edison and Albert Einstein have said they learned the most from their failures. Look at your failures and take the information to be better next time. Just make sure there is a next time. Move forward and improve.

Fear

Is the fear of failure keeping you from what you want? The following are two different ways to handle the fear of failure:

1-Think of the fear you are harboring, then imagine the worst possible scenario that could happen if you take action. Ask yourself, "what's the worst that could happen?" If you can live with this-take action.

2-Fear is a future based emotion. It never takes place in the present. If you feel the fear use it as your rocket fuel to propel you into your goals-take action.

Don't let fear, lack of focus, others or your environment keep you from your dreams. If you envision your success and believe in yourself and you will be well on your way to achieve your goals.The law of nature wills that what you believe, you can achieve, and receive in life.

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Source by Nan L Hruby

Views: 0

July 26, 2022
7 Reasons Why Your Business Needs A Digital Marketing Strategy

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It’s a sad fact is that most companies don’t have a planned digital marketing strategy. They just go by the seat of their pants, doing a little here and a little there. But, if you develop a proper digital marketing strategy, you can avoid a lot of issues and create a more integrated marketing approach.

Here are 7 reasons why your business needs a digital marketing strategy.

1. Provides Direction and Focus

You’ve heard the saying that if you try to drive somewhere without knowing where you’re going, you won’t ever get there. Your marketing needs a goal and a plan to get to that goal, taking steps that you know work or testing steps to find out if they work.

2. Promotes a More Focused Brand Voice

When you have a plan, you can ensure that all your marketing materials (including images, content, and voice) match your brand. When you’re doing things at the last minute, it may not match. Having a plan is always a better approach to help spread awareness of your brand.

3. Assists with Developing a Strong Value Proposition

When you take the time to plan out your marketing strategy, it’s a lot easier to maintain your value proposition throughout all the different platforms.

4. Helps You Get to Know Your Audience Better

When you develop a digital marketing strategy, you need to do your research so that you get to know your audience better. Plus, you will check your stats more often, which will help you get to know your audience even better and how they respond to different offers.

5. Better and More Effective Marketing Integration

When you develop a plan, the great result is that you can more easily integrate all platforms together in a cohesive marketing plan that makes sense and gets results.

6. Avoids Wasting Resources

When you create a plan, it will help you avoid wasting anything. You’ll be able to see ways in which you can reuse content, graphics, and information to market across all your digital channels, without having to start fresh each time which can cause resources to be wasted.

7. Know Where to Optimize Your Efforts

When you write out the plan, you’ll notice gaps in it and be able to optimize your efforts better. You’ll test out landing pages, test headlines, test graphics, and find out what works best as you move forward with your plan.

This doesn’t have to be super-complicated to work. But, having a plan means you know where you want to go and have set goals with actions to get you to that goal. It also means that if something is not working to get you to your goal, you can change directions because you’re paying attention as to whether it’s working or not working.

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Source by Jon Allo

Views: 0

July 26, 2022