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  • How Can Poor Customer Service Affect A Business

    How Can Poor Customer Service Affect A Business

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    Today, potential customers have wider choices than ever in making a purchase. It’s easier to compare services. With visible online reviews and customer engagement in a variety of channels, your company’s performance is under scrutiny. Clients and prospects have no problem switching over to a competitor if they consider them fit.

    It’s more expensive to get a new customer than to keep an existing one, so customer retention is crucial for business success. And customer service has a drastic impact on customer retention. 89% of customers have stopped doing business with a firm after a bad experience and 58% will never deal with that firm again.

    Loss of Business and Returning Customers

    No matter how great your products are, if you don’t meet the service expectations of your clients, they’ll never be happy with what you’re offering them. Not listening to your customers and ignoring their needs will not just annoy them, but it will also make them leave your company. If your customer service is poor, you’ll have poor customer retention rates and you’ll never meet your business goals.

    Bad Reviews Online

    If you don’t take your customer’s complaints seriously and you don’t resolve those issues immediately and sincerely, you’ll lose customers and this will impact your company’s reputation. Most of the customers will reveal the truth about your poor customer service on social media platforms like Facebook, Instagram, and Twitter. Negative comments and bad reviews spread quickly across social media and this will affect your reputation and your business’s goals.

    New Customers Stay Away

    New customers seek companies based on recommendations from people they know, and they’ll avoid a company when they hear first-hand accounts of poor customer service. People give more weight to negative reports than positive reports and they believe first-hand experience from their friends and family more than they believe impersonal sources such as advertising.

    So if your customer service is poor, prospective clients may find your business but they’ll choose what your competitors offer.

    Employees Leave

    Employees know when things are not right in the company they work for. If they see frequent occurrences of poor customer service, they’ll start looking for opportunities with other companies. This is because dealing with dissatisfied customers makes their jobs hard and it makes the working environment toxic.

    Management that doesn’t treat its customers well probably doesn’t care about the well-being of its employees either. High staff turnover tarnishes a company’s name. It creates more costs because of the increased need for recruiting, hiring and training of new employees.

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    Source by Jon Allo

    Views: 0

  • What Is Affiliate Marketing In A Nutshell?

    What Is Affiliate Marketing In A Nutshell?

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    Affiliate marketing in a nutshell is you promoting other people's products and services in exchange of a share of commissions.

    It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and me buy everyday from shops for consumer and entertainment purposes.

    To sign up as affiliate is very simple. Simply do a Google search for affiliate programs and you will find dozens in the result listings. But from my 10 years of internet marketing experience, Amazon, ClickBank, Market Health and JVZoo are by far the most popular. While Amazon deals with consumer products, ClickBank and JVZoo specialize in digital ones I just mentioned above. Market Health – as its name implies – mainly focuses on healthcare products. Besides these, you can also promote services as well like autoresponder, domains registration and web hosting that most marketers need as their online tools to start their own online businesses.

    While those companies focuses on rewarding you with commissions for every sale you generated for them, there are others who paid you for every lead you get for them whether or not that prospect buys. This comes under the term of Cost Per Action or CPA marketing. Never Blue and Peerfly are 2 most popular networks that stand out while you can also scout for others via Offer Vault and O'Digger CPA search platforms.

    Upon signing up, you will be given a choice of whether you want to receive your commissions via checks or direct bank deposit depending on where you live. For ClickBank, you need to generate at least 5 sales before being issued a check and option of whether you want to continue receiving checks or direct deposits. For Amazon, you need to generate at least $ 100 in commissions before receiving a check if you are living outside US or have those same 2 options if you are American.

    Once you are approved, you can start promoting their products and services. Because most of my 10 years has been spent on promoting Amazon and ClickBank, I will touch upon them. Now as much as it is important to learn and earn, you need to focus on who your target prospects are and how you can help them with their needs and wants. For Amazon, the answers are very obvious. I normally look for the best sellers, hot releases and products with at least 4-5 star ratings. But for ClickBank, I will look for those who pay commissions of at least $ 30 and with high gravity as in most affiliates promoting before I considered whether I should do the same as well.

    Upon deciding on what to promote, I simply placed ads first through classified websites like Adlandpro, Adpost, Backpage, Craigslist and Gumtree for quick cash for a start. Then I focused on creating content for long-term passive income such as writing articles, blogging, e-books, press releases and videos.

    For information products, I normally link them to my squeeze page and over time once they become my subscribers, I followed up with them on not just email promotions but content and links to my blog posts.

    For physical products, that will be my affiliate sites I am sending my visitors to. But I do my best not to make my site look like an affiliate site but a really professional-looking e-commerce site using WordPress, Ink Themes and WooCommerce. So far I have promoted air purifiers, digital cameras, guitars, kindles, robot toys and seasonal gifts like Thanksgiving, Christmas and Chinese New Year.

    Now with emergence of Facebook as an all-in-one social media and marketing platform, I now channeled my time and efforts towrds it. Such as fanpages, groups and ads which enable me to target my ideal prospects on based on their age, gender, interests and earning potential based on their occupations.

    On the whole, affiliate marketing is like referral marketing but done mostly online and can still earn you a great long-term passive income if you know how and what to do correctly and regularly. It is not a get rich quick scheme but a plan that helps you to earn long-term passively.

    Even without meeting and even talking to people as compared to traditional marketing like direct sales and telemarketing.

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    Source by Amuro Wesley

    Views: 0

  • 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing

    6 Reasons A Beginning Marketer Should Start With Affiliate Marketing

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    In this article, I will give you 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing.

    If you are wanting to start an online business but you don’t know where to start, I think you should really give affiliate marketing a try. The reason I would start with this technique is that it’s by far the easiest to get started with and has just about no upfront cost at all.

    So let’s take a look at 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing.

    1. MANY OUT THERE TO CHOOSE FROM

    Just about all the companies out there have affiliate programs you can join. And not just small companies but the really BIG COMPANIES as well. Such as Walmart, Bestbuy, Amazon, JVZoo, Warrior Plus, eBay, and tons of others. All you have to do is do a Google Search with “the company name” and put affiliate program behind it like this (example. Walmart Affiliate Program)

    2. FREE TO JOIN

    Affiliate programs pay you to promote their products and it’s free to join them, so no upfront cost for you. Now depending on the company will depend on how much commission you will make. As an example, Walmart pays 8% commissions. And most vendors on JVZoo will pay a 50%-100% commissions depending on the vendor and product. While Amazon typically pays 4-8.5% depending on your seller rank.

    3. NO PRODUCTS TO MAKE

    When you do affiliate marketing you don’t have to worry about creating a product because you are simply promoting someone else’s product. This is a no-brainer and you don’t have to have any skills in creating products from scratch. All of the hard work such as building a website, create awesome graphics for a product, paying someone to write the copy for the sales page are all already done for you. All you need to do is drive people to the page.

    4. NO PRODUCTS TO SHIP

    When you do affiliate marketing you will never have to struggle with having to ship a product because the vendor takes care of all of this. And it doesn’t matter if it’s a digital product or a physical product. The vendor takes care of all the hard work for you. All you do is get people to have a look at their products and if they buy you get paid and they ship or deliver the digital products.

    5. MANY PLACES TO PROMOTE

    There are unlimited ways you can promote these affiliate products. You can use email, Facebook, YouTube, Forums (read their rules and regulations before posting), Twitter, Instagram, Pinterest, etc. Even if you are a beginner you can make some good passive income. To me, the easiest way to make affiliate sales though is to use your emails list. If you don’t have one, start building one now. Build a good relationship with your list and once they trust you and you send them affiliate promotions and they like the offer they will buy from you.

    6. NO CUSTOMER SUPPORT

    Another great thing is you don’t have to handle customer support. Everything is done for you.

    Well, that about wraps up the 6 Reasons A Beginning Marketer Should Start With Affiliate Marketing. I hope now you can see why this is one of the easiest business to start making money online.

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    Source by Ronnie Rokk Smith

    Views: 0

  • Yoonla – Digital Lifestyle Business – Is It Any Good? Quick Review

    Yoonla – Digital Lifestyle Business – Is It Any Good? Quick Review

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    This is a quick review of the Yoonla online digital lifestyle business created by Reno Van Boven. All of the information provided is from my personal experience of trying the business in which I aim to provide a honest perspective on Yoonla & in what this entails for you.

    This article is not meant to get all technical & confusing for those reading or interested in becoming digital marketing professionals so I try to keep the wording as simple as possible.

    There are 2 types of accounts:

    1) Free- pretty easy to create (like creating an email or Facebook account but can’t make money… YET TILL YOU UPGRADE TO…

    2) Elite- this is where you really start earning money. Once you followed the 7 steps of creating your elite account (all the hard part is done by Yoonla) & upgraded to elite; you are on your way to earning well. Mind you, you do have to upgrade to elite to get all the benefits of this program. You are wondering how much. It is only $50-$70 dollars to start earning commissions on a regular & consistent basis. But THIS IS WELL WORTH IT!

    Once you upgraded to elite, you can get to earning by getting people to sign-up under you. There are 2 tiers of making money from Yoonla- let me briefly explain tier 1:

    1) You get $4 for every free account that signs up under you from English speaking countries (UK, USA, New Zealand etc)

    2) You get $2 from people in non-English countries (Spain, Brazil, China)

    Tier 2 is where it gets all exciting… for every person who upgrades to the elite account under you (you the SPONSOR) you get $30 commission for each person.

    The reason I enjoy this program is the fact that its WORLDWIDE… anyone can make money from this. Male or female, rich or poor. This program does not discriminate which is reason why I recommend people to upgrade as soon as possible. The price for starting the elite account will be recovered as soon as you get people to sign up under you.

    All payments are done by PayPal so all the commissions will be sent to your PayPal account. And you get paid once a month. Consider this as a lump sum of money.

    This business is a slow build- don’t expect to earn $10,000 in a month straight away like you hear in some videos or personal stories. 95% of the time they did not earn it like they say & if they did; they are only the few out of hundred thousands to do this. Simply, just because you started your business does not make you entitled to earn huge sums of money. In hearing some of Yoonla stories, most people do not make serious money till 5-6 months later on down the line.

    This is where you have to put the hard work to get to this stage in the first place. If you’re interested in learning how do this as soon as possible, leave a comment.

    Thank you for reading.

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    Source by Zhane Kelly

    Views: 0

  • Find Your Success Sweet Spot!

    Find Your Success Sweet Spot!

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    Most people don’t show anyone their scars and bruises or share their “up to their eyeballs in the dirty stuff”, real and RAW stories of what the journey to success is sometimes like.

    They usually reveal the rainbows and glitz of it instead.

    The pretty and SHINY version.

    When only the SHINY and glammed-up version, smelling like roses is revealed it seems off and PHONEY, like they’re disingenuous or hiding something.

    And truth is an empowering act — because the Universe only works in the truth of the matter. So, while someone only shows mostly pretty and SHINY stuff she/he has one foot in a false reality and the other foot in some of the truth. The Universe only works in the truth of all matters. Truth be known the Universe led you to speak to this person because she/he has been through what you are struggling with and would share their solution, if she/he knew the truth of what you are experiencing.

    That aside, Success comes wrapped up in something called ‘WORK’.

    Are you resisting the idea of HARD work in your business or career?

    The “Law of Attraction” doesn’t mean that successful people are sitting behind a mahogany desk all day and aren’t PUSHING themselves, breaking a sweat or putting out fires.

    And when you resist HARD work you are keeping yourself from LEANING in and getting the dirty work done.

    Are you believing the pretty and SHINY version of the Law of Attraction – that successful people had some lucky break or were especially talented or gifted in some magical way and were somehow omitted from the heavy TASK of working?

    If so, accept my empathy for the misinformation!

    You can decide to make a change and get to work and commit to your success no matter how difficult or afraid of failing you are, and no matter what – LEAN in and figure it out you need to do. You can adopts a ‘Do or die mode. Beast mode’.

    That’s the real secret to success.

    A persistent “I will figure it out AND WIN no matter what” attitude.

    Frequently for some wild reason past clients came out of the woodwork and leave me beautiful grateful email messages and Facebook messages about their success BEYOND working with (some are clients who are from a year or two ago). I treasure each one as if it was the only grateful message I received.

    I won’t mislead you that all people show up to work with a committed “all-in” attitude. Many have bought into the ‘secret’ as a magic fix. They are sorely disillusioned when they didn’t create their magical success. Then, I am the one to dispel the myth. I need to help them to Turn On, Tune In and Tap In to the depths of their strength and courage to persevere and do the HARD work.

    Somewhere hidden in the recesses of your “contract” is an often overlooked fine-print statement that is quite easily forgotten: The party of the first part (you) to the party of the second part (the Universe), you hereby agree that according to the messages you send out to the Universe, so you shall reap.” This phenomenon is written in the Bible, Galatians VI (King James Version), “Whatsoever a man soweth, that shall he also reap.”

    Did you know that every person who has created financial freedom has one or more mentors. Ask Elon Musk, Bill Gates, Warren Buffet, Sir Richard Branson, Oprah Winfrey, Madam C. J. Walker, first female, self-made millionaire, other self-made female millionaires–Meg Whitman, former eBay owner, first CEO for a hi-tech company, Hewlett-Packard, Beyoncé Knowles, pop singer, Danielle Steele, romance author, Taylor Swift, singer/songwriter, Diane von Furstenberg, clothes designer, and Judge, Judy Shiendlin, TV personality.

    Together, we developed a plan, and they fought their own demons and WON.

    They strapped their grown-up shoes on when the going got hard, leaned in and embraced new ways of being, discovered new found confidence, stepped beyond their comfort zone, and WON.

    And they keep on winning long after their initial mentoring work is over.

    Anyway…

    If you’re interested in doing the work and committing to your success (because there is no success without commitment) book a call and allow me to assist you to create your success and Financial Freedom.

    Don’t wait. Book a call http://drdorothy.net and get your business or career rocking TODAY!

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    Source by Dorothy M. Neddermeyer, PhD

    Views: 0

  • How to Prevent and Overcome Prenatal Alcohol and Drug Exposure

    How to Prevent and Overcome Prenatal Alcohol and Drug Exposure

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    Drug and alcohol abuse is one among the major challenges of an expecting mother. This usually has a lot of negative effects on the fetus during birth and can lead to other bigger problems in life.

    To light up the issue associated with the use of drug and alcohol during pregnancy, a week has been launched to create awareness about this growing problem. Alcohol, drug, and pregnancy should not go together are the main scope of this event. Every year the Alcohol & Drug-Related Birth Defects awareness week starts on the 13th of May and will continue until the 19th. This awareness week targets mainly on the childbearing women whose age ranges from 15 years to 45 years.

    It is not fair for an innocent soul to be punished because of its mother's poor decision. More babies could be prevented if their mothers are not indulged in drug and alcohol abuse. When mothers take proper care during their pregnancy, some problems, namely: low birth weight, the improper diameter of the head, age-related developments, epilepsy can be avoided.

    Only some women will intake alcohol even after knowing about their pregnancy, whereas many are unaware that they are pregnant until their 4th to 6th week and consumption of these during that time might have already done enough damage to the fetus. Since all the women want to have a baby at some point in life, it is advice for mothers to quit using them if they are trying to get pregnant. Using any amount of drugs and alcohol is considered unsafe during pregnancy.

    How to overcome prenatal alcohol and drug exposure

    It is a must for everyone to attend the events related to this week to educate yourself and your family members know about the seriousness of it. Listed below are some ways to overcome the prenatal and drug exposure:

    Join hands with your community members, nearby hospitals to create an awareness event. Seek attention from the wide range of audience by choosing the most attractive giveaway items. Some of them include caps, pocket pins, finger rings, wristbands. The interesting thing about choosing them is, they can be customized with personalized messages about the event.

    Design posters, banners, templates related to the event and distribute it for free. Make use of the social media websites and popularize the events. Ideas include creating chat groups on Facebook, hashtags in Twitter and posting pictures related to the event on Instagram.

    To be precise avoid drugs if you are wanting to get pregnant, that's the only way you can protect your child from the havoc caused by the usage of drugs. Since, it is easier for others to comment about the use of alcohol, for the sufferer, it is not really easy to come out of it. Speak with your healthcare professional and look after the ways to refrain yourself from using it. Also, you can find many counseling centers in and around your community to help people deal with such problems. Ideas discussed here are not based on the opinions or suggestions from a medical practitioner. Please check with your healthcare provider to get more information about this serious issue.

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    Source by Billie Jean Bateson

    Views: 0

  • The Power of Content Marketing

    The Power of Content Marketing

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    WHAT IS CONTENT MARKETING?

    Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

    Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

    THE NECESSITY OF CONTENT MARKETING

    Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

    Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

    Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

    STATEGY FOR CONTENT MARKETING

    Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

    The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

    VARITIES OF CONTENT

    Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

    Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

    Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

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    Source by Shalini M

    Views: 0

  • Trupa Incognito – Clipe

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    Like Trupa Incognito: http://www.fb.com/Trupa.Incognito
    http://www.youtube.com/trupaincognito

    Muzica : Trupa Incognito, Sorel (Cassa Loco), Keo
    Textual content : Trupa Incognito
    Productie si Inregistrari : Bogdan Muresan (Sorel)

    Comercial Music Productions™ | http://www.comercialmusicproductions.ro
    Like CMP: http://www.fb.com/comercialmusicproductions
    Productions & Recordings : comercialmusicoffice@yahoo.com

    Administration & Reserving – +4.0741.137.287 (http://www.cdj-events.ro)

    Toate drepturile rezervate. Reproducerea neautorizată reprezintă o încălcare a legilor în vigoare.
    All rights reserved. Unauthorized replica is a violation of relevant legal guidelines.
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    Source by CMP Music Download

    Obtain Trupa Incognito – Clipe posted by CMP Music Obtain
    Like Trupa Incognito: http://www.fb.com/Trupa.Incognito
    http://www.youtube.com/trupaincognito

    Muzica : Trupa Incognito, Sorel (Cassa Loco), Keo
    Textual content : Trupa Incognito
    Productie si Inregistrari : Bogdan Muresan (Sorel)

    Comercial Music Productions™ | http://www.comercialmusicproductions.ro
    Like CMP: http://www.fb.com/comercialmusicproductions
    Productions & Recordings : comercialmusicoffice@yahoo.com

    Administration & Reserving – +4.0741.137.287 (http://www.cdj-events.ro)

    Toate drepturile rezervate. Reproducerea neautorizată reprezintă o încălcare a legilor în vigoare.
    All rights reserved. Unauthorized replica is a violation of relevant legal guidelines.

    Views: 0

  • How Sex Destroyed Naomi’s Life

    Naomi, was so beautiful, pretty and cute like the most beautiful female journalist at KTN. She was well shaped and every time she was walking around in Jamuhuri estate where she used to live, no man could by pass her without looking at her back. She was admired by almost every man in every place she went to but she fell in love with one guy from Ngong.

    They met at Churchill Show at Carnivore Restaurant and that’s where everything started from. The guy was loving and caring. They started as friends but later on became lovers. She loved him so much such that she gave him all her heart. He was the one who was keeping the keys of her heart. Their relationship became so strong. The guy could not wait for their marriage. He started demanding to climb the tree in the middle of the garden of Eden or to ride the mountain bike for 20Km. Naomi, could not resist because she loved him so much.

    One day he asked her to spend night with her at Karen Country Lodge in Karen. She accepted in the name of love. Before she could leave for a sleep over, she told her parents that she was going for an overnight prayer meeting at Wold Harvest Int’l- The Hour Of Blessings. Her parents allowed her to go since it was an overnight prayer meeting. From there she took a quick shower. after she finished, she dried herself up and applied some lotion, then she dressed up and left for Karen to meet her lover. She arrived safely and had to meet with her lover. They spent a night together at Karen Country Lodge and the guy did what he really wanted the whole night. No CDs were used. It was a live musical performance.

    Naomi got pregnant and the guy dumped her. He left Ngong and started staying in Thika with his elder sister. He even changed his contact number. Naomi, was really heartbroken broken. She was ever crying with her pregnancy till she delivered after nine months at RUNH (Ruaraka Uhai Neema Hospital. She delivered a cute baby girl. The guy was no where to be seen. He forgot about her.
    5 years later, she met a guy who was so handsome like her real father. The second guy she met used to live in a very nice place in Kawangware actually a city within a city. He was so caring and loving. It was so interesting the way their relationship started. They knew each other from Prestige Mall where the guy used to work. Every time Naomi came to buy her groceries at Prestige, she could meet with the guy and he could crack jokes and Naomi could laugh out loud. They became good friends and one day he asked for her number and she gave him. They started calling and texting each other almost every day. On his off day he could visit her in Jamuhuri but he never used to reach her home. He could stop somewhere near her place where they had agreed to meet every time he visited her. As days went by, they became so close but Naomi never disclosed to him that she had a kid.
    One day when he proposed her she had to share her story and all she went through. She told the guy that she had a 5 year old daughter. The Kawangware guy was so much in love with her so he said, “Sweety, it happens I can’t leave you just because you have a kid. I love you and I will always love you the way and who you are”

    Naomi responded in tears, “Honey, I love you more.. please never disappoint me like the previous guy.. hold me tight till the end of time..”
    Kawangware guy, “I will definitely do that”
    After he graduated from Kenyatta University where he was doing his part time studies, they got married. He started supporting her daughter (Charity) like a real father. People could not tell that he wasn’t the real father because of the love and care he was showing to the daughter and mother. After he got his degree from Kenyatta University and got a job with Airtel and stopped working at Prestige Mall. He started making some good income with Airtel. So they shifted from Kawangware as a family and started staying in Hurlingham. In Hurlingham that’s where they had their first child (daughter) and they named her Peggy. The guy was so happy to see and hold his first child in his arms. It was so nice and awesome to have his own child but still he treated his own daughter and step daughter the same. He bought them almost the same things and took them to the same school. So Charity and Peggy never knew that they were step sisters except their parents and some relatives who knew the secret.

    Noami, as the mother never wanted to be a house wife for the rest of her life. She also wanted to be doing something so that she could contribute something to the family. So she asked her husband if she could do some studies for herself to start up her own business. Her husband supported her move or suggestion but she could not take a degree because she never had a good grade for the course she wanted Certificate. So her husband enrolled her at Kabete National Polytechnic under Secretarial Studies. He even bought her a Vitz so that she could drive herself to and from school. From Monday to Friday she could drive herself from home to school till she wrote her final examination and cleared everything. After she got her results, She applied at Daystar University and was accepted and started studying Business Administrationat dip level. In her final year at Daystar, her Ex boyfriend appeared. They met at Arcades and the Ex had to kneel down for her and pleaded for forgiveness as he was shedding tears. Naomi, broke in tears too when she remembered all she went through after he dumped her. They hugged each other and they had lunch together. The Ex humbled himself as though he was not a crook. Naomi’s husband did not know that her Ex was back in Nairobi and their friendship or relationship had begun again. The Ex could follow Naomi at Daystar most of the time and they could talk from there. One day she shared her story with her good friend at Ebru TV and the friend was like, “Please, forget about this EX boyfriend of yours. He will put you into serious problems.
    Naomi, “Okay, but I don’t know what to do coz I still love him. He asked for forgiveness and said he was sorry for everything he did to me. He wants us to get back together..”
    Friend, “Noami, how will your husband feel when he discovers that you are going out with your Ex”
    Naomi, “No wonder am saying i don’t know what to do..”
    Friend, “Here is what you have to do: Avoid your Ex. Give him a distance. Don’t entertain him. Delete him from your mind and phone book. He is jealous of your happy marriage. Be very careful you may lose everything”
    Naomi, “Okay, thank you so much. I will definitely follow your advice”

    Naomi never followed the advice of her good friend at Ebru TV. She continued going out with her EX boyfriend till she was caught in the very act by her husband in Pangani. Her husband was like, “Is this where you do your studies from? Have they shifted Kabete to Pangani?” He slapped her and started beating her Ex boyfriend. After being beaten, the Ex boyfriend ran away. The husband drove home and packed all her belongings. Few minutes later, she also arrived home and her husband was like, “Don’t get inside the house here are your things you can leave with your Ka daughter (Charity). Charity (step daughter) was like, “Dad, what’s wrong?” Step father, “Ofuwo kendo oran! Just get out with your foolish mother” Charity broke in tears. She looked at her mother cried out loud. The husband got the car keys for the Vitz from her hands by force. Naomi, was in tears and she said, “Honey, please forgive me”
    Husband, “You thought I was a fool. I have heard a lot about you with your foolish Ex, and todey I’ve witnessed myself. Please go and marry him, malaya hii”.
    Charity was shocked and wondered , “What wrong have I done? Why are you chasing me with my mom and leaving out Peggy?”

    Step Father, “Am not your dad okay? Ask your mom where your foolish dad is and she will tell you”
    Charity, looked at her step dad and her mother and cried bitterly. Naomi and her daughter (Charity) left. They boarded a bus at Yaya Centre and went to Jamuhuri to stay at her parent’s home. Her happy marriage just ended like that. Her Ex boyfriend disappeared from Nairobi again and went to settle at the Coast. Charity, asked her mom who her real father was but her mom never gave her a satisfactory answer. She just said, “Never Mind”

    Charity stopped going to school because her step dad stopped paying school fees for her at Brookhouse School. Peggy the real daughter continued schooling and was fully supported by her dad but she missed her step sister Charity. One evening when he came from work she asked him about Charity her step sister. She really wanted to see her. The father was bored with questions about Charity, “Just forget about her. She is not your sister”
    Peggy, “Ummmm dad how? I have known Charity to be my real sister and why did you chase her?”
    Father, “It’s a long story never mind”
    Peggy, “Okay, but I really miss her.. I feel lonely without her”
    Charity, was also troubling her mother in Jamuhuri that she wanted to see Peggy. Peggy and Charity loved each other so much as sisters and it was very hard for them to stay apart or separately.

    Naomi lost her beautiful marriage. She couldn’t even write her last exam at Daystar. Everything just went sour. She was ever crying at her parent’s home every night. She remembered the words of her good friend from Ebru TV but nothing could be reversed. It was too late to realise and apologise. She lost it all. Every time she remembered how her husband loved her so much she could not hold back her tears. Two weeks later she was found dead in her bedroom. She took some poison according to the postmortem report at KNH.
    After they buried, Charity went to see her step father in Hurlingham and when she reached there, she found just about to leave for work. She looked at him and said the following words as she was shedding tears, “Dad, my grandmother in Jamuhuri told me how I was born. I may not be your real daughter or you may not be my real father but I have been raised to believe that you are my one and only father I have ever known in my life. It’s hard for me to live without you and my young sister Peggy… Dad, I want to live with you forever and I love you so much… Please, accept me as your own..” Before she could finish talking, her step dad and sister (Peggy) broke in tears and hugged her. He accepted her as her daughter and started staying with her again. He took her back into school. Peggy was so happy to live with her step sister once again. They could go to school together and study together.
    Later on he married an SDA woman who took care of the two girls (Peggy & Charity) at home. The girls had really grown. Peggy was in class 6 while Charity was doing class 8 at Brookhouse school. The girls were also intelligent at school.
    Noami’s Ex boyfriend ran mad at the Coast and 5 days later he was found dead in unfinished house.

    If you don’t want any problems in your current relationship or marriage or life, forget about your Ex. Give him or her a distance. Don’t entertain them. They will destroy everything.
    If you still love your Ex, please don’t jump into another relationship or marriage. Ex boyfriends or girlfriends will always disturb or destory your current relationship or marriage. Some of them are even jealous of your beautiful relationship or marriage. If you Still want your Ex in your life, please don’t engage yourself in any relationship. What good is your Ex going to bring or provide or show now that he failed to do when you were still together?. Please, wake up and grow in mind!! Stay married to your husband or wife, and live happily forevermore… Good night dear.

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