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Tag: Exposure

  • How Our Lifestyle Choices Are Causing Us to Sink Into Chronic Illness

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    Current science continues to demonstrate that the reason we move away from health and develop chronic illness is due to our environment rather than our genes. Less than 1% of chronic illness is truly genetic in nature. Essentially, this means that chronic illness is preventable.

    Yet over half of the American population has been diagnosed with a chronic illness and nearly 80% of all health care spending (doctors’ visits, prescriptions, hospitalizations, etc.) is a result of these conditions of lifestyle.

    This number is expected to rise astronomically over the next few years. In fact, many say this single problem will bankrupt our nation. Interesting. It’s particularly interesting since science tells us this is completely preventable!

    What are chronic illnesses? The list includes conditions such as cancer, heart disease, diabetes, obesity, depression, infertility, autoimmune issues and disorders, Alzheimer’s, dementia, chronic fatigue, chronic pain, acid reflux, constipation, insomnia, decreased sex drive, and so on.

    With a list this expansive, it’s hard to imagine how we could possibly prevent these conditions from developing in the first place. They seem so unrelated. In order to understand our role in preventing chronic illness, first we must have a simple understanding of how chronic illness develops as a result of our environment.

    To explain how our lifestyle and environment relates to chronic illness, I’d like to share with you a visual that Dr. James Chestnut, B.Ed., M.Sc.,D.C.,C.C.W.P. of The Wellness Practice in Victoria, B.C. teaches. Imagine that when your life begins you are born into a pool of water. You have two items on you: inflatable water wings and an empty backpack.

    Your water wings have been inflated for you, but they have a very slow leak. The air in them is expected to last 120 years (the “healthy” human lifespan). As the air leaks out of them, you have less time left. It’s called getting older! If there’s no interference to these water wings, they’ll last you all 120 years.

    Each time you make a lifestyle choice that is incongruent with your innate genetic requirements for health, you add a “rock” to your backpack. Our blueprint for health and optimal function requires purity and sufficiency in the way we eat, move and think. This means, giving our bodies exactly what’s required for optimal health (purity) and providing enough of it (sufficiency).

    No where in our blueprint for optimal function do we find toxic and deficient choices of lifestyle. Toxicity and deficiency are incongruent with homeostatic cell function. Therefore, it’s these toxic and deficient choices that become the rocks in your backpack.

    These rocks (stressors) can come from any area of lifestyle: poor nutritional choices, sedentary living, being overweight, being chronically stressed out, having unhealthy relationships, taking toxic drugs, not feeling loved or appreciated, excessive negative stimuli, having poor posture, smoking or exposure to smoke, not enough time outside, and so on.

    So many of our toxic and deficient lifestyle choices are the direct result of an industrialized, “advanced” society. It’s hard to argue that we’re “advanced” in the area of health and wellness when we’re experiencing drastic increases in chronic illness in all age groups, despite our “advanced” efforts to treat these conditions.

    The rocks slowly sink us. They have a cumulative effect on our health over the years. At first, we may not notice. Eventually, we may realize that our day to day life has become more stressful and more of a struggle. Often, we’re not even sure how or when this happened.

    There isn’t a drug on the planet that can remove the rocks for you! That’s why treating the symptoms, or the effects of these rocks, is unsuccessful in terms of fixing the real problem. The drugs, in fact, can become yet another toxic rock. (Just listen to the side effects on any drug commercial!) Removing body parts doesn’t fare much better in solving the problem. We’re not sinking because of a lack of drugs or too many body parts! The body isn’t ‘stupid’. It’s displaying a perfectly normal physiological adaptation to an environmental stressor.

    The rocks have another effect on your overall health picture. As more rocks are added to your backpack and you sink increasingly lower, the pressure on your water wings is increased, forcing the air to escape at a faster rate. You lose your years of life faster than originally intended… you age faster.

    It’s these incongruent lifestyle choices, or stressors, that are the catalyst for chronic illness. These toxic and deficient choices result in what’s known as our allostatic load. A chronic allostatic load, as a result of months and years of incongruent lifestyle choices, changes our genetic expression, our cellular function, our physiology, our biology, our entire internal environment, and ultimately our expression of health. This is how chronic illness develops.

    It becomes self-evident that the way to restore health is to remove rocks from your backpack, thus reducing pressure on your water wings!

    Ultimately, this means reducing our toxic and deficient choices while increasing pure and sufficient choices. This changes our environment and changes the expression of our genetics. This is the science of Epigenetics – how our environment determines the expression of our genetic code.

    Thankfully, science has shown us the blueprint. We do know what choices move us toward health. We can fix the problem. Adopting a lifestyle similar to our earlier (and healthier) ancestors is the most successful way to meet our innate genetic requirements for health and wellness while preventing chronic illness.

    Note: Once again, the concepts in this article are attributed to Dr. James Chestnut, B.Ed, M.Sc, D.C., C.C.W.P.

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    Source by Colleen Trombley-VanHoogstraat

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

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  • The Age of The Information Entrepreneur

    The Age of The Information Entrepreneur

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    This has been changing rapidly, and now, an increasing number of entrepreneurs are starting to use e-books as a method of catapulting themselves into the limelight, using the option to become influencers, and gain a following through sharing of information. The ones who are quite savvy about how they do this, loop the system back and use their e-books as part of a sales funnel, whether it’s apparent or not.

    It used to be the case that the task of writing a book was tantamount to embarking on a long and arduous journey, that required long periods of time, great planning and dedication, an agent, the approval and acceptance of a publishing house, and more. This is no longer the case… Anyone who has wanted to write, can… and you can get your book published and ready to sell in less than 48 hours after it’s written. And no, it doesn’t take a great level of skill or any secret or specialised knowledge… I’ve done it, and have helped others do the same just by following a few simple steps, and using more simple steps have gotten books to #1 ranking spots – for some of them, without even a review to reassure buyers, (though I wouldn’t recommend this). So, if it’s that easy, why isn’t everyone doing it, and why aren’t all entrepreneurs who have published online have booming businesses?

    Well, in the answer lies what’s key… it’s not enough to simply write, what’s important is that you write content that others will find useful, and want to read, and more than that, essential for success is using that content in the right way. Let me expand…

    1) Whatever your entrepreneurial niche, learn what it is that people want to know more about.

    2) Write about this, keep it clear and simple… often short guides will get you further than long, complicated books.

    3) Publishing is easy, get your books on Amazon.

    4) Consider discounts and freebies… remember, it’s about exposure, publicity, and looping people back to you!

    5) Build up a database of everywhere you can promote your books. Take the time to research the social media groups, blogs etc. Ensure that they’re appropriate to your niche.

    6) Take the time to promote your discounts and freebies, and be honest and genuine about what your book delivers, and why people should get it.

    7) In your books, direct people to your website, subscriptions, other books etc.

    8) Always OFFER QUALITY & VALUE, and when you are looping people back to you, it should be to offer more value. Don’t use your books as a hook, only to steer people to an offer that isn’t worth the money or time they part with in exchange for it.

    9) The more quality and value you offer, the more repeat customers you’ll gather.

    10) Include snippets and tasters of your content on social media, blogs, forums etc.

    11) Repeat… remember, if you are choosing to be an influencer through information, you have to keep at it.

    And that’s it, in a nutshell! It is an era when anyone can be an author, so use your knowledge to your advantage!

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    Source by Noleen Mariappen

    Views: 0

  • Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business

    Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business

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    Advertising in Multi-Level Marketing is vital to any Network Marketing Business. Starting your Multi-Level Marketing business does not have to cost your hundreds or even thousands of dollars. I want you to read that last sentence again, because it is very important.

    When starting a business, be it a home based business or any other Multi-Level Marketing home business, you need to design a budget. You do not have to go broke starting your Multi-Level Marketing business.

    There are many great low cost and even FREE tools including advertising that will help jump start your Multi-Level Marketing business. Here are several FREE advertising ideas to help you start advertising your Multi-Level Marketing business.

    8 Multi-Level Marketing Advertising Strategies

    1. Writing Press Releases: Writing a press release is not difficult, it is not any different that writing any other type of document. Write a press release about your Multi-Level Marketing business, your product, your company opportunity, when you have accomplished a new level of achievement in your company’s compensation plan. There are so many reasons to write a press release, it creates great exposure for your Multi-Level Marketing business. Many websites offer tips on how to write a press release and where you can submit your press release. My favorite place is prweb they offer tips and ideas, and FREE posting of your press release.

    2. Submit Your Articles: There are many great websites and e-zines to submit your articles to. Make sure that your articles have great value to the readers and that it is informative. Writing articles is a great technique to brand you as an expert in your Multi-Level Marketing business. Having your articles listed on different websites and e-zines will allow other publishers to “borrow” your article for their website, e-zine or newsletter. You want to be sure to have your “bio” at the end of each article you write also make sure that you have a link to your Multi-Level Marketing business in your bio. Your “bio” stays attached to your article no matter where or who “borrows” your article. Keep in mind having one of your articles in one e-zine it could reach potential thousands of prospects.

    3. Write Blogs: Another great tool for your articles. Search Engines love blogs and the Search Engines spider’s blogs more often. Remember you can have several different blogs and I believe it is important to have several different blogs for your interests. For example, I have a few blogs at this time, one for recipes and cooking, one about my Multi-Level Marketing business and the third about Direct Sales and Multi-Level Marketing tips and tools. I also plan to set up a couple of other blogs in other areas of interest to me. On your blogs you should have links to your various websites, the e-zines where your articles are located. One reason for putting your articles not only on your blogs but other websites and e-zines is that more links coming into your personal website the better the rankings in the Search Engines and of course more potential customers and prospects to your website.

    4. FREE Advertising Websites: There are several of these websites on the internet. Google “FREE advertising websites” and you will get a multitude of websites to try. Remember consistency is the key here. A great way to see where you are getting your leads, from which advertising site is to use a different email address for each ad you place or you can put a different code in the ad; this helps to see what advertising website is generating the leads.

    5. Organize a FREE Seminar/Workshop: Sharing information that can be informative to others as well as bringing value to them is one way of creating relationships. Relationships are a significant part of growing your business and building trust with people. At the conclusion of your seminar or workshop you can share information about your Multi-Level Marketing business, service, and product or business opportunity. Depending on your product giving a FREE sample to each person attending along with your business cars is an excellent idea.

    6. Participate in Discussion Groups and Forums: There are many excellent discussion groups and forums covering a wide range of interests on the internet. Discussion groups and forums are a place to share your ideas, tips to give advice to others, brand you as an expert. Do not blast ads about your company, products, or business opportunity. That is not to say that you can never share your products or Multi-Level Marketing business opportunity, however, you are trying to build trust with people. Give advice or as the saying goes “give your two cents” about a topic. Start a topic that interests you and share your tips and ideas. Give people value and a reason to trust you.

    7. Email Signature: This is a very effective technique in creating publicity for your website. Do not make your signature too long or containing so much information. Keep your signature short, sweet and to the point. Use this signature not only on all your emails that you send out but any written letters. For example:

    Your Name

    Your Company’s name here

    http:// www. yourwebsite.com

    This tells people who you are, your company name and your website for them to go visit. Use this on everything that you send out of your home.

    8. Social Networking: Social Networking is all the rage these days and why not, this is an excellent method for branding yourself on the internet as an expert in your field of interest. Social Networking can promote your Multi-Level Marketing home business. There are numerous Social Networking opportunities available online. Here are a couple of my favorite Social Networking sites. You can see how I have accomplished my sites and you can promote your Multi-Level Marketing home business online. Remember how I have my sites set up and how I have them laid out will be different than yours. There is Facebook (the #1 place), Squidoo, MySpace, YouTube just to name a few.

    Multi-Level Marketing advertising strategies conclusion

    Multi-Level Marketing advertising is vital to your Network Marketing business. Without advertising either online or offline it would be very difficult to build your business into a success.

    Before you leap in head first you need to set a budget, not just for advertising but for all the costs involved in starting a Multi-Level Marketing home business. Not setting a budget could be the cause of your business not succeeding. It is far too easy to spend more money than you have; than your business can suffer and give you a bad outlook about Multi-Level Marketing. So work on a budget and stick with it.

    The advertising ideas listed here are just a few different ideas; pick a couple of these great ideas and master them and then integrate a couple of new ones as your Multi-Level Marketing business starts to grow.

    Starting with just a couple of the ideas rather than all of them will alleviate any stress of trying eight different advertising ideas. It can be very difficult to keep up and doing an excellent job.

    You also want to do a good job on each advertising idea to show off your business, products, Multi-Level Marketing business opportunity as well as brand you as an expert in your field.

    What do you think? Did I leave any Multi-Level Marketing advertising strategies out?

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    Source by Barb Sibbing

    Views: 0

  • Climate Change: Its Ill-Effects on Health

    Climate Change: Its Ill-Effects on Health

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    The temperature increase in the atmosphere is more specifically referred to as global warming. But the climate change is the term currently favored by scientists, as it explicitly includes not only Earth’s increasing global average temperature, but also the climate effects caused by this increase.

    Any gas, which has the property of absorbing infrared radiation emitted from Earth’s surface and reradiating it back to Earth’s surface, is called greenhouse gas. Carbon dioxide, methane, and water vapor are the most important greenhouse gases. Other greenhouse gases include, but are not limited to, surface-level ozone, nitrous oxide, sulfur hexafluoride, hydro fluorocarbons, per fluorocarbons and chlorofluorocarbons.

    Though a naturally occurring phenomenon, the greenhouse effect results in a warming of Earth’s surface and troposphere – the lowest layer of the atmosphere. Of the greenhouse gases, water vapor has the largest effect.

    Some important causes of greenhouse effect include burning of fossil fuels such as coal, oil and natural gas, deforestation, increase in population, farming, and industrial wastes and landfills.

    Greenhouse gases trap heat in the atmosphere. With higher than normal concentrations, they lead to unnatural warming. The main cause of the current global warming trend is human expansion of the greenhouse effect, a warming that results when the atmosphere traps heat radiating from Earth toward space.

    Even a small global temperature increase could lead to troubling consequences like rising sea levels, population displacement, disruption to the food supply, flooding, and ill-effects on health. As a matter of fact, human health bears the greatest brunt of the consequences of the climate change.

    Ill-effects of climate change on health –

    Climate change can affect human health mainly in two ways: first, by changing the severity or frequency of health problems that are already affected by climate factors and second, by creating health problems in places where they have not previously occurred.

    Effects of temperature increase –

    Increasing concentrations of greenhouse gases lead to an increase of both average and extreme temperatures. This can compromise the body’s ability to regulate its temperature. Loss of internal temperature regulation can result in a cascade of illnesses, including heat cramps, heat exhaustion, heatstroke and hyperthermia in the presence of extreme heat, and hypothermia and frostbite in the presence of extreme cold. Temperature extremes can also worsen chronic conditions such as cardiovascular disease, respiratory disease, cerebro-vascular disease, and diabetes-related conditions.

    People working outdoors, socially isolated, economically disadvantaged and those with chronic illnesses are more vulnerable to the impact of temperature increase.

    Effects of air quality –

    Climate change has modified weather patterns, which in turn have influenced the levels and location of outdoor air pollutants such as ground-level ozone (O3) and fine particulate matter. Increasing carbon dioxide (CO2) levels also promote the growth of plants that release airborne allergens. Higher pollen concentrations and longer pollen seasons can increase allergic sensitization and asthma episodes, thereby limiting productivity at work and school. Poor air quality, whether outdoors or indoors, can negatively affect the human respiratory and cardiovascular systems.

    Effects of extreme events –

    Climate change causes an increase in the occurrence and severity of some extreme events, which can have health impacts such as death or injury during an event, for example, drowning during floods. Health impacts can also occur before and after an extreme event, as individuals involved in activities such as disaster preparation and post-event cleanup put their health at risk. The severity and extent of health effects associated with extreme events depend on the physical impacts of the extreme events themselves.

    Vector borne diseases –

    Vector-borne diseases are transmitted by vectors, which include mosquitoes, ticks, and fleas. These vectors can carry infective pathogens such as viruses, bacteria, and protozoa, which can be transferred from one host (carrier) to another. The seasonality, distribution, and prevalence of vector-borne diseases are influenced significantly by climate. Climate change is likely to have both short- and long-term effects on vector-borne disease transmission and infection patterns, affecting both seasonal risk and disease occurrence over decades.

    Water related diseases –

    Climate change is expected to affect fresh and marine water resources in ways that will increase people’s exposure to water-related contaminants which cause illness. Water-related illnesses include waterborne diseases caused by pathogens such as bacteria, viruses, and protozoa. Water-related illnesses are also caused by toxins produced by certain harmful algae and by chemicals introduced into water sources by human activities. Exposure occurs through ingestion, direct contact with contaminated drinking or recreational water and through consumption of contaminated fish and sea food.

    Effects on mental health –

    Mental health consequences of climate change range from minimal stress and distress symptoms to clinical disorders such as anxiety, depression, post-traumatic stress, and suicidal tendencies. The children, elderly, women (especially pregnant and post-partum women), people with preexisting mental illness, economically disadvantaged, and homeless are more exposed to its mental health consequences.

    Effects on food safety and quality –

    Climate change is very likely to affect global, regional, and local food safety by disrupting food availability, decreasing access to food and making utilization more difficult. Higher concentrations of CO2 can lower the levels of protein and essential minerals in a number of widely consumed crops, including wheat, rice, and potatoes, with potentially negative implications for human nutrition. Poor nutritional quality of food is more likely to affect adversely the vulnerable sections of the population.

    The bottom line –

    Over the last 50 years, human activities have released sufficient quantities of carbon dioxide and other greenhouse gases to trap additional heat in the lower atmosphere and affect the global climate. According to WHO (World Health Organization):

    • Climate change affects the social and environmental determinants of health – clean air, safe drinking water, sufficient food and secure shelter.
    • Between 2030 and 2050, climate change is expected to cause approximately 250000 additional deaths per year, from malnutrition, malaria, diarrhea and heat stress.

    So, in view of the serious repercussions of climate change on human health, we all have to make concerted efforts to reduce emissions of greenhouse gases through better transport, food and energy use choices so as to improve our health particularly through reduced air pollution.

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    Source by Dr. Pran Rangan

    Views: 0