Being harassed adjustments the way in which we make decisions, an experiment that sees individuals hunt for George Clooney’s face whereas experiencing electrical shocks may assist clarify why
Read More
https://www.newscientist.com/article/2239530-hunt-for-george-clooneys-face-explains-how-stress-affects-decisions/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
Views: 0
In a cornfield in India, Urbasi Sinha ran an experiment that may challenge the rules of quantum mechanics and paves the way for higher dimensional quantum computing
Read More
https://www.newscientist.com/article/mg24532731-200-how-quantum-computing-got-a-boost-from-an-experiment-in-a-cornfield/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
Views: 0
Christiana Figueres and Tom Rivett-Carnac led the 2015 Paris climate negotiations. They tell us why they’re hopeful for the future, and explain how fighting climate change is “the most exciting experiment in history”
Read More
https://www.newscientist.com/article/mg24532730-200-optimism-can-avert-climate-disaster-say-duo-who-brokered-paris-deal/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home
Views: 0
A pair of researchers at The University of North Carolina at Chapel Hill is challenging the findings of the team that published a paper called “The Moral Machine experiment” two years ago. Yochanan Bigman and Kurt Gray claim the results of the experiment were flawed because they did not allow test-takers the option of choosing to treat potential victims equally.
Read More
Views: 0
An experiment by EPFL researchers has confirmed a theory that has been used in mechanics for over half a century—despite never having been fully validated. The team could now use the theory in bolder and more innovative ways in their quest to develop ever better energy systems.
Views: 0
[ad_1]
Market segmentation is widely defined as being a complex process consisting in two main phases:
– identification of broad, large markets
– segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.
Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.
The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.
STEP 1: Identify and name the broad market
You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.
The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.
STEP 2: Identify and make an inventory of potential customers’ needs
This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.
What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.
Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.
STEP 3: Formulate narrower markets
McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.
Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.
There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.
STEP 4: Identify the determining dimensions
Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.
Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.
STEP 5: Name possible segment markets
You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.
A good way of naming these markets is to rely on the most important determining dimension.
STEP 6: Evaluate the behavior of market segments
Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.
STEP 7: Estimate the size of each market segment
Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.
Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.
These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.
This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.
[ad_2]
Source by Otilia Otlacan
Views: 0
[ad_1]
As we age, it is more likely that we will eventually experience emotional upsets, loss and change. Many of us go from busy, full time workers or full time parents to partial workers, empty nesters and grandparents, to full time retirees, with or without a life partner, adequate financial resources, secure housing, or a network of close family and friends. We may move from a familiar neighborhood to a different retirement community. Friends, neighbors, close relatives and even our beloved house pets may become ill and pass away. Depending upon whether we have developed the positive mental attitudes, uplifting and life affirming spiritual connections, healthy lifestyle, social contacts, and continued passion for living – which researchers describe as the formula for healthy aging – we are more likely to suffer more from illness, disability and emotional instability as we age.
Complications of Emotional Upsets and Stress
Stress Accelerates Cellular Aging
Research is beginning to substantiate the devastating effects of long term stress on health and aging. Telomeres, the DNA-protein structures that cap the ends of chromosomes and promote genetic stability, appear to play important roles in cellular aging and disease. Elisa Epel and colleagues examined the effects of psychological stress on telomere maintenance in 58 healthy premenopausal women. Results, appearing in the December 1, 2004 Proceedings of the National Academy of Sciences, indicate that the psychologically stressed women had shorter telomeres and less telomerase, a telomere producing enzyme which affects immune function cells in the blood.
Stressful Jobs Affect Health of the Elderly.
In workers over age 60, problems on the job raise blood pressure in although these older workers often claim to be less upset and less sad than younger employees when work problems hit. They seem to “feel” less emotion, but their bodies reveal greater stress factors. Older workers may be more vulnerable to heart and cardiovascular problems if they remain in high-pressure jobs or situations.
Emotional Stress May Precipitate Heart Problems
Emotional stress can precipitate severe left ventricular heart valve dysfunction in patients who do not apparently have coronary disease. This reversible condition, called myocardial stunning, cardiac stunning or myocardial stress, is brought on by severe emotional stress. Research corroborates the phenomenon that severe emotional stress and heartbreak, such as the break up, loss, or death of a a loved one, can release an onslaught of stress hormones that cause the heart muscle to contract and spasm, possibly leading to severe complications and even loss of life.
Emotions Affect Blood Cells
Photos of frozen water crystals imbued with different emotions appeared in the book, The Hidden Messages in Water by Japanese researcher Masaru Emoto. Inspired by these photos, Rebecca Marina attempted to replicate the experiment by having her own blood samples photographed on slides while she caused herself to feel specific emotions.
She focused first on sadness. In this photograph, her blood cells seemed to actually take on the formation of teardrops and were seen moving rapidly (rather than slowly and sluggishly as we might expect) with a lot of white blood cells predominant, more so than in a normal blood sample.
When she felt fear, the blood cells moved around rapidly and frantically with an increased number of white blood cells and then stopped moving rather abruptly, as if exhausted.
Feelings of love produced slower, more placid movement and some sparkly substance in the fluid. Interestingly, when she felt love, the blood cells on the “sadness” slide that had remained on the screen began to change. In other words, even when her blood was no longer inside her body, her feelings of love actually affected the movement, shape and quality of her blood cells on the slide.
But the most astounding effect was when she focused on Divine Mother or spiritual love and peace. The fluid part of the blood became clear, the movement of the cells was placid, and the cells were just gliding along. The white blood cells that showed had a white glowing center and a pulsation in that center almost like a heartbeat! And some of the cells actually took on a heart shape. (EFT – Emotional Freedom Technique Research)
[ad_2]
Source by Erica Goodstone, Ph.D.
Views: 0
[ad_1]
For those in Health Informatics, the name “Vieira” might not sound strange. Immanuel Antonius, professionally known as Don Vieira, is a successful and independent consultant who has reached horizons beyond expectations. The 32-year old Technoprenuer has ticked off projects, which most consultants still consider as a dream.While he was brought up in Namibia, his expertise and skills were never limited to the boundaries. If Namibia is his primary home, his work stations or contracted duty stations have become the secondary residence where he used to spend most of his days.
As far as his academic background is concerned, he holds an Honors’ degree in Computer Science, Advanced diploma in Monitoring and Evaluation, certifications on Health Information Systems (HIS) and A masters’ degree in Biometrics from the University of Paris – Est créteil in France.
Like people dream of being associated with tech giants such as Facebook or Google, he achieved the milestone of serving for similar giants in the health sector. Some of his notable associations are with World Health Organization (WHO), Centre for Disease Control and Prevention (CDC), United Nations (UN), United States Agency for International Development (USAID), Clinton Health Access Initiative (CHAI), IntraHealth International, Global Fund, Population Service International (PSI), Jay Snow Inc. and the list goes on.
Apart from his experience in healthcare informatics, language is one of those factors that contributed to his stature elevation. His understanding about seven languages, including English, Spanish, French and Portuguese, has helped him deal with people from different backgrounds.In other words, there has never been any force that stopped him from achieving his goals across the borders.
With Ten (10) years of experience, he has built and supported several national systems such as the e-Health, Malaria, TB, PMTCT, Nutrition, VMMC and HIV- just to mention a few. He also trained more than 20,000 people including government officials, managers, nurses, doctors and technical people to bring significant changes in their methods of elevating the quality of life for the public.
Vieira has developed strong professional relationships with several organisations in Kenya, Uganda, Mocambique, South Africa, Namibia, Angola, Germany, India, DRC, Zambia and the United States.Most of them used to admire his determination and skills for giving the best in every area.
If he is assigned to a work, there is no force that can stop him from transforming a novice into an expert. Below are three of some of the notable milestones that gave a kick start to his career:
1. A Discrete Choice Experiment for pharmacists- he worked with Dr. Peter Rockers, an assistant professor in the Department of Global Health at the Boston University School of Public Health, to bring visible changes in the health informatics. At the time of experiment, Dr. Peter Rockers was at Harvard Medical School.
2. Vieira wore the big shoe when he took over the position of HIS Technical Advisor from Jim Sitzer, who went to become the Director in Public Health for the Umatilla County Health Department, Oregon in the US.
3. During Vieira’s venture as a Technical Advisor for JSI, he developed a web-based master facility (MFL) for Namibia. It consists of a map indicating the location of all public health facilities in the country.The list aims to assist public locate services provided by the nearest health facilities, on the other hand, it also aims to guide the ministry of health in planning and equity in resource allocation and distribution. The MFL was built based on WHO guidelines
Due to internet connectivity issues in most rural áreas, the Health Extension Workers were forced to use paper registers to collect patients’ information. This led to poor data quality since paper would torn or get lost. With an urge to find an appropriate solution, he created a mobile app that has the capability to store data without internet connectivity.
Over the past few years, Vieira has won few accolades and gained international recognition for his consultancy expertise.His efforts have also managed to attract new audiences including influential decision makers from government authorities to NGOs. His passion for innovation and Technopreneurshipis what that has always made him different from others.
For his next project, he promised to create what most government bodies and NGOs have failed to implement- “The Situation Room” that will bring new changes to the health sector.
[ad_2]
Source by Anusha Saeed
Views: 0
[ad_1]
Wealthy Affiliate is an online community membership site founded in 2005 by two online marketers Carson and Kyle. It has become the number one community for creating and growing a successful online business.
Wealthy Affiliate is a training website with a massive online community who engage with one another and offer help and support.
Who Can Profit From Wealthy Affiliate University?
Wealthy Affiliate (WA) makes the program available for everyone, including those who don’t have enough money to pay high prices for training or have a limited budget. WA offers instruction for people with different skill levels, from newbie’s up to experienced marketers.
People Who Can Benefit From WA:
Internet Marketers
Local businesses and companies
Online merchants
Local marketers
People that want to build their own website(s)
People that want to sell their products online
Retired people, looking for an extra income
Individuals looking for a trusted hosting platform
Students
People who want to turn their hobby into an additional income
Bloggers and website owners that want to improve their web sites
Artist/Bands/Musicians Churches and Non-Profits.
What Wealthy Affiliate Is Not?
WA is not a “get rich quick” scheme. WA IS NOT AN MLM program and you do not need to build a massive down line to make money from the program. There isn’t a prerequisite to sell WA itself. You will not get rich overnight, unless you are a skilled marketer. The platform will teach you how to make money online.
It will help you to build a solid online business that will endure for a long time, along with live support that you will need to soften the notion of doing it alone.
How much does it cost to join Wealthy Affiliate?
Wealthy Affiliate Starter Membership – Free.
Premium Membership – $47 month or $359 yearly.
If you upgrade to the premium membership within 7 days your first month access will only be $19.00
Wealthy Affiliate General Overview
There are several types of training that are available to members and it has everything from email marketing, list building, SEO, PPC marketing, article marketing, website development and technical training. The database has more than 300 teaching lessons and each month more resources are added.
The training is attuned to suit every ones needs and includes:
Video training
Tutorial Training
Classrooms on specific topics
Question and Answers
Live weekly training classes
Task based Courses
Participate in interactive discussions
Why Do You Need WA?
Affordability – Usually when people see all the upgrades or up-sells for different products or services, they automatically enter a negative mindset because they know that if they do not earn quickly, they will lose a huge sum of money. Most people start on a small budget and simply cannot afford to pay for expensive advertising or constant upgrades.
Wealthy Affiliate has a free option and members can experiment with the program without any obligations, especially if they are not sure about the direction they want to take in the online marketplace. The premium membership is at a fixed rate and that gives members the freedom to work on a budget without having to be concerned about working harder just to upgrade to another level.
All in one platform – To become successful online, we all need more services like hosting, a blog or website, content and various tools to run our businesses successfully. These services and tools can add up to a costly amount when you put it all together, and new as well as existing online entrepreneurs struggle immeasurably to keep up when they don’t earn from the internet quickly. Wealthy Affiliate has done a great job at adding the essential tools and services into one platform to get new marketers to get that critical head start.
Website Builder and Hosting – WA allows you to use WordPress (WP) Express to build your own WP optimized blog and SiteRubix powers it. WordPress had become the most popular blogging platform with dozens of templates to choose from. You can choose to run the blog on a free siterubix.com domain or link it to your own. SiteRubix has a remarkable reputation and websites that are hosted on the service tend to do exceptionally well compared to other hosting companies.
Coaching and Support – New online entrepreneurs are not able to get successful by themselves. If you have questions, they will get answered! The customer support is quick to respond and aids members with any issues that they might run into. Carson and Kyle are actively partaking along with members to answer questions personally. That alone shows the great amount of dedication they have when it comes to helping members.
People who have absolutely no clue about earning an income online enter this marketplace on a daily basis and the World Wide Web has tons of “money-making” programs, products and tutorials that confuse new marketers badly enough and even cause a massive amount of people to fall into scams or empty promises.
It has been proven that most successful online marketers had a mentor or support program that guided them into becoming successful. This is the best active community online and many methods to communicate are available like; a live chat box, questionnaire option, forum, active dashboard and micro blog communication.
There is no negativity or judgmental behavior like we see in the public forums, only quality conversations. You will be able to network with like-minded marketers and meet countless people who will share ideas or support one another.
Inspiration – Without motivation, it is hard to complete anything in life, not to mention starting up an online business. Wealthy Affiliate keep their learners motivated by setting up goals and then reward those who had met the goals by giving away something of value. For most people it is much easier to reach success when they have something to work towards that is worth the effort.
Wealthy Affiliate will most certainly not make you rich and it will not make you successful. In the end the decision to take action will all be in your hands and no amount of training or support can replace free will. The law of sowing and reaping is how you will receive your harvest.
What Is Wealthy Affiliate?
Wealthy Affiliate is someone who unites with others of like-mindedness, on the terms of having and obtaining legitimate unlimited wealth.
WA gives you all the building materials, but the rest will be up to you. Getting started is always the hardest part, but with the right motivation and positive attitude there is absolutely no reason to fail.
[ad_2]
Source by Jamie Clay
Views: 0
[ad_1]
Drug addiction is a chronic illness that brings misery not only to the life of the individual addicted, but also to his or her loved ones. In recent years, drug addiction has become a matter of serious concern for the United States as a large number of young adults in the country are getting addicted to prescriptions drugs and illegal substances at an alarming rate.
The “drug culture” rampant in the American society takes a heavy toll on the people’s personal as well as professional lives. Sometimes, the influence of the drug can be so strong that it may lead to several other serious issues, such as increased risk for physical and mental ailments, suicidal thoughts, and even death.
However, drug addiction is a preventable and curable disease that can be treated with medications and counseling. Medical detoxification is the first step toward quitting the vice of addiction and leading a productive life. Though the detox process is essentially aimed at removing toxins from the body after a long-term drug use, it teaches some incredible life lessons along the way.
Listed below are some of the lessons that people learn during drug detox in a rehabilitation program, which can be carried out for many years to come:
1. Addiction does not discriminate
Drug addiction can affect anybody regardless of age, gender, ethnicity, race, or even socio-economic class. Often starting as an experiment, people gradually cross the illusive line of addiction, from where there is no turning back. However, the good news is that an effective detox program can help such people get rid of the devastating habit.
2. Increasing awareness about addiction is important
Being aware about the ways in which a particular drug can affect an individual and knowing about the legal repercussions of its addiction can motivate a person and his or her loved ones to stay away from the drug. Also, being aware of the right detox program is important to ensure a speedy recovery for a person who is already in the clutches of destructive drug use.
3. Addiction leaves one lonely
Drug addiction is a chronic illness that makes an individual live in solitude. Those fighting substance abuse disconnect themselves from the external world and stay aloof from friends, relatives and other loved ones. Undergoing a detox program teaches a person to make friends, lead a social life and engage in healthy habits.
4. Self-care is essential
Taking care of own body and mind is important to keep oneself fit and healthy. This is also required to ensure that a vulnerable individual does not get trapped into drug addiction, and continues to lead an addiction-free life post detox.
5. Running away from stress does not prevent drug addiction
For many individuals, addiction generally develops when they feel low, sad or depressed. However, in a detox program, a person comes face-to-face with such negative emotions and makes efforts to develop “emotional sobriety” first, in order to lead a drug-free life.
Leading a drug-free life is possible
Abusing any form of drugs, including prescription drugs, is illegal and can deteriorate the life of any individual. A comprehensive detoxification is a must in every drug rehabilitation program as it prepares the patient for further treatment procedure. The complexity of detoxification depends on the nature and length of the abuse.
[ad_2]
Source by Barbara Odozi
Views: 0