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  • Customer Trust and Loyalty

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    Customer trust is a precondition for prosperity. Yet, most businesses…

    o Act as if customer trust develops because the business believes it is honest.

    o Build only a shallow type of trust that does not lead to profitable relationships and loyalty.

    o Have no strategy to build the type of trust where customers increasingly value the relationship.

    Now is an excellent time to aggressively and systematically work at building customer trust. Virtually all businesses have been tainted by the general rise in societal distrust of companies.

    o A recent Datamonitor study of consumers in the USA and Europe found that 86% are less trusting of companies than they were five years ago.

    o 80% of people stop buying products or services from companies when their trustworthiness comes into question (Edelman 2005 Trust Barometer)

    o People spread distrust to friends and associates, the people we trust most.

    o Over 33% who lose trust in a company, openly campaign against that company on the Internet.

    The Datamonitor and Edelman research demonstrates that it goes beyond a few isolated cases. Furthermore, according to a Yankelovich study, more than two-thirds of people don’t believe advertisers and marketing. They see it as self-serving distortions.

    Customers want to do business with companies they trust but, don’t know who to trust. Therefore, companies that proactively demonstrate trustworthiness stand to gain a tremendous source of competitive differentiation.

    What is trust and why is it important to customer relationships? Webster gives two definitions of trust that help separate the wheat from the chaff.

    1. firm belief or confidence in the honesty, integrity, reliability, justice of another person or thing.

    2. confident expectation, anticipation, or hope; as in trust in the future.

    Most companies believe they are trustworthy but only measure up to the first definition. They want to be known as a company that is honest, reliable and fair. They expect their products live up to expectations and when they don’t they think they treat customers equitably.

    Do you think your company measures up? If you say yes, ask yourself what you proactively do to build this trust. Many companies have no deliberate strategy.

    If you have a deliberate strategy, now might be a good time to question how well it is working. As mentioned above, Yankelovich’s research shows that most customers don’t believe your marketing and advertising. And, the Edelman Trust Barometer concluded that when looking for a credible source of information on a company or product, CEO’s, employees, public relations people and celebrities rank in the bottom half.

    Measuring up to the first definition of trust is essential to sustainable and profitable customer relationships. However, even if customers believe your company is honest, reliable and fair, this is no guarantee they will be loyal and profitable. To garner commitment, profitability and high lifetime value, a company must measure up to Webster’s second definition as well.

    Businesses that meet the first definition but not the second, run into the Satisficing Trust Barrier. Satisficing trust is the trust that allows a customer to feel comfortable in buying products or services from a company. It is a sense of confidence that the company will stand behind the product. It is sufficient trust to purchase a well-defined product, a commodity. In a world of abundance and overwhelming choice, satisficing trust does not insure repeat business. Customers buy commodities that offer the best trade-off between satisficing trust, price and convenience. Some companies become complacent because they feel they offer the best combination of the three. Unfortunately for them, all it takes to lose customers is for a competitor to create the perception of a better deal. No real relationship value has been accrued by the company who wins business this way.

    The operative words in the second definition of trust are “hope” and “trust in the future.” Many purchases these days are not commodities; they are not well defined and may not have a track record. To make these types of purchases the customer must take a “leap-of-faith,” and this requires trust. In this type of trust the customer must believe that the vendor company is truly interested in a win-win relationship. That is, they are interested a long-term relationship where both parties benefit. This type of trust grows out of experience with a company demonstrating a real commitment to win-win. Since virtually all customers have been “burned,” companies often have to subjugate their short-term interests to stimulate the development of faithful trust.

    Customer want to build relationships that help them more confidently make “leap-of-faith” decisions. Being able to rely on this trust helps them simplify things in an increasingly complex world. When this happens, trust in the relationship becomes more important to customers than price and convenience. It starts with “hopeful trust.” Customers want the best for themselves. They want to adapt and to embrace change, and they will place extremely high value in relationships that help. Customers are on the lookout for signs from companies that their “hopeful trust” will be well placed. But this “hopeful trust” is just a test. If experience demonstrates that trust in the relationships is justified, faithful trust will emerge.

    When trust morphs from “hopeful” to “faithful,” a very significant twist occurs. The main concern of customers shifts from price and utility to the seeking of advice and guidance. When price is an issue, customers withhold information. When they seek guidance, they openly share. “Faithful trust” enables this openness. It also enables both parties to prosper and builds a basis for co-adaptation, now and in the future.

    The trustworthy company gets the immediate sale, but they get much more. Snafus or mistakes that might have once terminated a relationship are now overlooked for the sake of the relationship. Customers become turbocharged advocates. They don’t merely tell others what you sell; they vouch for you and the relationship value you deliver. They come to depend on your business and, as a consequence, they want you to thrive.

    The real-life story of Billy Blue, a men’s clothier in San Francisco illustrates the power of fully trusting relationships. Billy Blue’s thriving business took a nose dive during the dot.com crash. The downturn was so severe its owner, Billy Bragman, considered closing his doors. Instead, he wrote his customers a letter explaining the situation and asked them to buy more clothes. Even though many of his customers had their own business “trial and tribulations,” they increased their clothes purchases. One guy sent a check for $2,500 with a note saying, “You know what I like; just send me some new clothes.” Billy Blue customers could easily have turned to other men’s stores but they chose to support Billy Blue. They valued their relationship with Billy Blue and didn’t want it to go out of business.

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    Source by John Todor

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  • The Psychology of Drug Addiction

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    There is, of course, a reason why people become addicted to drugs. The psychological aspect of addiction is extremely powerful. The human mind is a marvellous thing, and the thoughts we have can become all-ruling in our lives.

    Because we are these complex creatures, with thinking and reasoning capabilities, we can often discount the mind as only a small part of what we are. This is totally wrong, and in fact the psychiatric implications of drug use (or more properly drug abuse) are ever present, and can cause major disruption in the life of an addict.

    So just what exactly are we talking about here? The psychological aspects of the mind, and how it can control our lives, has been well known to professionals in the field for many years. For example, if one is the child of an addict, be it drugs, alcohol, or whatever, your own mind will rapidly justify to you the use of these substances as being OK. Let’s face it, you love your parents and if they are doing it then it’s got to be allright and can’t possibly be bad for you. You are in effect brainwashing yourself.

    Of course, as we know from proven scientific research, it is a fact that drugs have an effect on the brain. It becomes a brain problem. Drug abusers brains get so used to having these chemicals in them that sooner or later, depending on the substance, they actually “talk” themselves into needing those chemicals to function, and so the brain gives the body various (withdrawal) symptoms in order to get those chemicals.

    So what can be done to try to beat the psychological side of drug addiction? Getting help is a tried and tested method. Talking to a trained drug abuse counsellor, or other health professional is agood start to finding ways to overcomes your addiction.

    Wherever you are, there are many excellent programs available to those with a problem with substance misuse. The best of these will treat both the mind and the body. Because, as we already know, when you initially try to reduce your dependence on drugs, your mind will give your body a variety of withdrawal symptoms in order to get its “fix”. However, with professional help it is possible to successfully break the hold that drug addiction has on your body, your mind, and your life.

    It’s not strictly necessary to go into a rehabilitation facility. However it is proven that this method is very effective. These facilities can be expensive, as also can psychologists/psychiatrists. However, most long term drug abusers find that if they work it out they are spending over a period of time far more on their habit than the cure would cost, and the benefits to your wallet can easily be calculated. Even if it’s impossible to put a price on your future wellbeing.

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    Source by Chris Haycock

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  • Success With Emotional Intelligence

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    Emotional intelligence is the ability to recognize, understand, and manage your own emotions and the emotions of other people in positive ways. Today we can clearly see that being only “book smart” and having a high intelligence quotient or IQ does not guarantee a successful, happy and fulfilled life. There are many people in all parts of the world who are very brilliant academically but are inept at dealing with people and successful at work or in their personal relationships. Academic intelligence is not enough on its own to be successful in life. IQ can help you get a job and earn a living, but it does not show you how to live a life. When it comes to happiness and success in life, emotional intelligence helps you build stronger relationships, succeed at work, and achieve your career and personal goals.

    Emotionally intelligent people are able to recognize their own emotional state and the emotional states of others and as a result they connect more easily with people. They therefore communicate better, form stronger relationships, achieve greater success at work, and lead a more fulfilling life. John Gottman was right when he said “In the last decade or so, science has discovered a tremendous amount about the role emotions play in our lives. Researchers have found that even more than IQ, your emotional awareness and abilities to handle feelings will determine your success and happiness in all walks of life, including family relationships.”

    Emotional Intelligence consists of five basic components namely self-awareness, self-regulation, motivation, empathy and social skills. The first three competencies are intra-personal and concern your ability to know and manage yourself. Empathy and social skills are inter-personal competencies and concern your ability to interact and get along with others. The better your intra-personal skills, the easier it becomes to express your inter-personal skills. Mastering these skills will allow you to live a better, happier and more successful and fulfilled life.

    Self-awareness is the first component of emotional intelligence. It is the ability to know which emotions you are feeling and why. When you understand your emotions, it is easier for you to acknowledge and control your emotions and prevent your feelings from ruling you. You also become more confident as you do not let your emotions get out of control. Being self-aware also enables you to take an honest look at yourself and better know your strengths and weaknesses, and work on these areas to achieve better outcomes for yourself and others.

    Self-Regulation is the ability to control your emotions and impulses and choose the emotions that you want to experience instead of being the victim of whatever emotions arise. When you are able to manage your emotional state, it becomes easier for you to think before you act and this prevents you from making impulsive and careless decisions. This skill also allows you to transform negative exhausting emotions into more positive and productive ones

    The third component of emotional intelligence is motivation. This is about using your emotions to remain positive, optimistic and persistent rather than negative and pessimistic. When you have a high degree of emotional intelligence you tend to be very motivated, productive and efficient in everything they do. You also use your emotions positively to take the right actions to persist and achieve your goals even in the face of considerable adversity or difficulty.

    Empathy is the fourth element of emotional intelligence. It is the ability to truly recognize and understand the feelings and point of view of people around you. Empathetic people usually possess the ability to listen effectively and accurately to others and are normally excellent at managing relationships, improving communication, building trust and relating to others.

    The fifth component of emotional intelligence is social skills. Emotionally intelligent people have good social skills and are excellent at building and maintaining relationships. When you are highly emotionally intelligent, you no longer focus on your own success first and you always have other’s best interests in mind. You always promote an environment where people cooperate with each other instead of compete with one another and you always help others develop and grow.

    Today emotional intelligence is a key to success in life and the good news is that whatever your actual level of emotional intelligence, you can improve it The best way to develop your emotional skills is through practice. You can then become more efficient at recognizing and managing your emotions as well as the emotions of others and lead a happier, more successful and fulfilled life. Always remember the wise words of Daniel Goleman who said, “What really matters for success, character, happiness and life long achievements is a definite set of emotional skills – your EQ – not just purely cognitive abilities that are measured by conventional IQ tests.”

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    Source by Priya Deelchand

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  • Using Reiki to Heal a Broken Heart

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    When dealing with heartbreak the widespread belief is that time will heal all wounds. Although this is most assuredly true, there is a way to accelerate the healing process to bring some much needed emotional relief. That way is Reiki! Reiki (pronounced Ray-Key) is a form of healing energy that was first discovered in Japan in the early part of the 20th century by Dr. Mikao Usui and was later brought to the United States in the 1950s. It is now beginning to become more main stream as an alternative treatment for healing and well-being and is an excellent way to speed up the healing of a broken heart.

    Reiki is gentle and non-invasive and has been shown to dissolve energetic blocks in the body which in turn allows the body to heal more rapidly. In his book, Reiki, the Healing Touch, William Lee Rand describes Reiki as being able to heal,”…by flowing through the affected parts of the energy field and charging them with positive energy. It raises the vibratory level of the energy field in and around the physical body where the negative thoughts and feelings are attached. This causes the negative energy to break apart and fall away. “

    Since Reiki works on both a physical and spiritual level, it offers extra support when one is going through a break-up. Reiki is administered by the Reiki practitioner placing his or her hands on the client and allowing the Reiki energy to flow through his or her palm chakras. The Reiki energy then enters the client’s body and dissolves blocks of energy it encounters thus harmonizing the body and spirit of the client. This in turn allows the client to more readily heal from emotional and spiritual trauma caused by the break-up.

    Many Reiki practitioners are also able to clear out and balance the chakras of their clients. Having a Reiki practitioner clear out and balance one’s heart chakra, specifically, during this delicate time will not only help one to become more loving and kind to oneself, but may also allow one to more quickly be able to trust and offer love in a future relationship.

    Reiki is a powerful yet simple holistic modality that everyone can benefit from and especially those dealing with a recent loss. If you feel that Reiki treatments are something you would like to pursue to assist in your healing process, you may find a local practitioner by doing an internet search of Reiki practitioners. However, not all practitioners are the same nor charge the same price and just because a practitioner charges a great deal for a treatment does not mean he or she is the best practitioner.

    It is best to do a thorough investigation of all practitioners you find in the area and compare not only prices and services offered but to also call a few practitioners to ask questions about his or her practice. This way you will get a better feel for each practitioner as an individual and can decide on whom you intuitively feel best about booking time with for your first appointment.

    In most cases, after just your first session, you will begin to feel much better both physically and emotionally. The most common experience among Reiki clients is a feeling of deep relaxation and well-being during and after a Reiki treatment with the more profound healing results being noticed after a few sessions.

    Reiki is an excellent way to speed up your emotional healing and I highly recommend it to anyone experiencing any type of heartache.

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    Source by Nancy Fowler

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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

    Views: 0

  • 4 Herbal Remedies For Bacterial Vaginosis That Work Exceedingly Well to Cure BV

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    Women who suffer from bacterial vaginosis (BV) are normally recommended antibiotics and topical creams by conventional doctors. However these are not the only options to treat this problem. There are some extremely effective herbal remedies for bacterial vaginosis that can help you get rid of recurring vaginal bacteria infection.

    When the bad bacteria dominates the vagina of a women then one can experience itching, swelling, inflammation, vaginal discharge, pain during sex, pain while urinating and several other symptoms. However one should visit a doctor when any of the above symptoms are noticed.

    Both vaginal yeast infection and bacterial vaginosis have very similar symptoms and this is the reason one should visit a doctor and get the problem properly examined.

    Herbal remedies for bacterial vaginosis work by killing the bad bacteria that causes this problem. These remedies however do not kill the good bacteria that is so essential for preventing this problem from happening again and again.

    Unfortunately women turn to birth control pills and antibiotics that actually disturb the ph balance in the vagina by killing both the good and the bad bacteria. This is the main reason for this problem occurring again and again.

    Here are 4 herbal remedies for bacterial vaginosis that work extremely well:

    1) Garlic pearls or capsules have excellent anti bacterial and anti fungal properties. Make sure to have capsules of correct potency so that it really works to get rid of vaginal bacteria infection. You may have to take these capsules twice a day till you get rid of the problem completely.

    2) Another excellent herbal remedy is an acidophilus pill. Take these pills orally every day. This will help in restoring the vaginal flora to slightly acidic so that BV is prevented.

    3) One of the best herbal remedies for bacterial vaginosis is olive leaf extract. Olive leaf extract helps in treating and preventing BV. This extract is also available in the form of capsules. Follow the dosage details and take the capsules regularly for getting good results.

    4) If you can dilute tea tree oil with olive oil and apply it to the vagina topically you will be able to get rid of vaginal bacteria infection very fast.

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    Source by Lynda Johnson

    Views: 0

  • Improve Dental Health by Eating the Right Foods

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    How are Tooth Cavities Caused?

    Eating right can help prevent the two most common dental problems that people typically struggle with: Cavities and gum disease. Tooth decay (that eventually leads to cavities) is caused by accumulation of bacteria in the mouth. This bacteria comes from the food you eat and acts on the sugars contained in food (this is why sugary foods are not good for teeth).

    The acid produced slowly eats away at your tooth enamel and then the internal part of the tooth called the dentine. Finally, over a time, the tooth gets ‘eaten away’ by acid and chips off, leaving behind a hole or cavity. Cavities are often hotbeds for bacterial infection and can lead to severe tooth ache.

    Moreover, bacteria from the mouth may enter your body through the saliva or the bloodstream leading to other health problems.

    What is the Relationship between Food and Dental Health?

    A balanced diet gives the body the right amount of nutrients. Nutrients help the body revitalize its immune system and this in turn boosts resistance to dental diseases.

    Calcium helps build teeth and the jaw. A person who eats a diet poor in calcium is more likely to develop dental problems. To help the body absorb the calcium, the diet should contain adequate amounts of vitamin D. Lack of vitamin D in the diet can lead to dry mouth, burning sensations and a bitter taste in the mouth.

    Iron is also necessary for nourishment of blood vessels in the mouth. Deficiency in iron may lead to ulcerated sores and inflammation of the tongue. Vitamin C also helps in absorption of iron.

    Adequate amounts of Vitamin B2, B12 (riboflavin)and B3 (niacin) can prevent bad breath and ulcers. So your diet should ideally contain all these nutrients. eating the right foods can stave off dental problems and reverse tooth decay.

    Which Foods are Good for Dental Health?

    The following foods are good for improving dental health:

    • Milk, yoghurt, cheese, oysters, beans – These contain calcium and phosphates that help re-mineralize teeth and also strengthen gums
    • Nuts, bran, red meat, liver – These foods contain high levels of iron
    • Pasta, spinach, chicken, fish, almonds – These are concentrated sources of vitamin B2, B12 and B3
    • Pears, sweet potatoes, red peppers, Kiwi fruit and oranges are great sources of vitamin C
    • Celery stimulates the salivary glands leading to production of saliva. Saliva dilutes concentration of bacteria. Celery also acts as a natural floss and cleans between teeth
    • Raisins are excellent sources of oleanolic acid that discourages the growth of oral bacteria
    • Onions have a strong antibacterial action due to the sulphurous compounds they produce. They are best when eaten fresh and raw.

    Which Foods are bad for Dental Health?

    It’s advisable to curb intake of the following foods:

    Carbonated Soft Drinks: Soft drinks, canned iced teas and diet colas all contain flavor enhancers. Although diet sodas contain much less sugar than their conventional counterparts, they contain tooth-enamel eroding acids, namely phosphoric acid and citric acid.

    Alcohol: Feeling dry-mouthed after last night’s party? That’s the alcohol working to dry up salivary secretions. Ensure that your mouth is protected from excessive dryness by using rehydrating rinses or simply by drinking a lot of water.

    Candy bars, lollipops and toffee bars: Any sweet that involves prolonged sucking and chewing is bad for teeth. This is not just related to the sugar content (although that’s bad too). The longer the sugar stays in the mouth, the worse it is for your teeth – the bacteria get to metabolize the sugars for a longer time.

    Summary

    To put it in a nutshell, take care to avoid acidic and sweet foods. If you want to drink orange or grape juice, suck it through a straw and swallow it straight down the throat. Swishing it around the mouth is more likely to give your teeth an unwanted acid bath.

    As a precaution, rinse your mouth with clean water after drinking or eating sugary or acidic foods. This helps get rid of the acid deposit on the teeth and prevents tooth decay.

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    Source by Nirupama N Raghavan

    Views: 0

  • Creativity and Entrepreneurship

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    We will commence our assignment with a discussion of sources of new ideas. We will then examine methods of generating ideas, creative problem solving, the product planning and development process, and then e-commerce. We will then generate several new ideas using brain writing, the checklist method, and free association. We will apply the product development stage to our new ideas and end our discussion with two alternatives to e-commerce.

    Sources of new ideas include consumers, existing products and services, distribution channels and even the Federal Government (Hisrich, 2008). The files of the patent office are full of new ideas and new product ideas can form as a result of government regulations. Research and development is the largest source of new ideas and can occur in a formal lab or in a garage or basement.

    Many methods can be use to generate new ideas. In focus groups, a moderator leads a group of people through open, in-depth discussions. These groups generally consist of eight to fourteen participants. They are stimulated by comments from other group members in creatively conceptualizing and developing a new product idea to fill a market need. Focus groups are also an excellent way to screen ideas and concepts. Problem inventory analysis is another great method of generating new ideas. It uses individuals in a manner that is similar to that of focus groups. Consumers are provided with a list of problems in a general product category and are then asked to identify and discuss products in this category that have the particular problem. This method should be used primarily to identify product ideas for further evaluation.

    Creative problem solving takes the generation of new ideas to a higher level. Brainstorming allows people to be stimulated to greater creativity by meeting with others and participating in organized group experiences. Rules include the following:

    a) Criticism not allowed

    b) Freewheeling is encouraged

    c) Quantity of ideas is desired

    d) Encourage combinations and improvements of ideas

    Brainstorming should be fun and not contain any domination or inhibition of discussion. It is highly effective in groups of six to twelve individuals and can generate ideas about a problem within a limited time frame through the spontaneous contributions of participants. Reverse brainstorming offers a different perspective as it is similar to brainstorming, except criticism is allowed. It is based on finding fault by asking in how many ways an idea can fail. The focus is on the negative aspects of a product, service, or idea. One must be careful to maintain group's morale though. Reverse brainstorming can be used prior to other forms of creative techniques to stimulate innovative thinking and involves the identification of everything wrong with an idea. It is usually worthwhile since is easier for people to be critical about an idea instead of coming up with a new one.

    Brainwriting is a form of written brainstorming and gives participants more time to think than brainstorming. It is silent and each group member writes down three ideas within five minutes. A form is passed around to all participants while a leader monitors time intervals and can even modify them. The Gordon method is another method of creative problem solving and begins with group members not knowing the exact nature of a problem. This ensures that a solution is not clouded by preconceived ideas and behavioral problems. A general concept associated with the problem is mentioned and the group then expresses a number of ideas. A concept is then developed and related concepts are developed. Finally, the actual problem is revealed.

    The checklist method involves the development of a new idea through a list of related issues or suggestions. The following questions demonstrate how the checklist method is used:

    ii.Put to other uses? New ways to use as-is?

    iii.Adapt? What else like this? What could I copy

    iv.Modify? New twist? Change meaning, color, form, shape?

    v.Magnify? What to add?

    vi.Minify? What substitute? Smaller?

    vii.Substitute? What else instead? Other material?

    viii.Rearrange? Other pattern?

    ix.Reverse?

    x.Combine? Blend?

    Free association is another form of creative problem solving and is one of the simplest and yet most most effective methods. It is helpful in developing an entirely new slant to a problem. First, a word or phrase related to a problem is written down. Then other ones are written down and so on. Each new word attempts to add something new to the ongoing thought processes. This creates a chain of ideas ending with a new product idea.

    The product planning and development process is crucial to an entrepreneur's success. One must first establish evaluation criteria by assessing the market opportunity and size. One must evaluate current competing producers, prices, and marketing efforts. New idea should have synergy with existing management capabilities and marketing strategies. The proposed product or service idea should be able to be supported by and contribute to a company's financial well-being. One should evaluate the compatibility of a new product's production requirements with existing plant, machinery, and personnel. Entrepreneurs should be concerned with formally evaluating an idea throughout its evolution. The idea stage involves identifying new product or service ideas while eliminating impractical product or service ideas.

    One must determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with the ideas. The need determination should focus on the type of need, its timing, the users involved with trying the product or service, the importance of controllable marketing variables, the overall market structure, and the characteristics of the market. In the concept stage, a new product should be developed further and refined through interaction with consumers. The refined idea is then tested to determine consumer acceptance. Features, price, and promotion should be evaluated for the concept being studied and any major competing products. The product development stage involves determining consumer reactions to the physical product. An entrepreneur can provide samples in this stage. The final stage of the development process consists of the test marketing stage, which provides actual sales results that indicate the acceptance level of consumers.

    E-commerce is a relatively new concept in the business world and should be used creatively. An entrepreneur must address additional specific issues due to continually-evolving technology. For instance, one must decide if he will run the internet operations of the business or outsource the task to another firm. A website is often created and must be aesthetically-pleasing and fully functional. Ninety percent of small businesses use websites and ease of use is important with websites. The website is a communication vehicle in which search capability and speed are equally important. A website should have a shopping cart, secure server connection, credit card payment processing, and a customer feedback feature. It should be customized for specific target market groups and should be compatible with various browsers.

    The tracking of customer information is vitally important when dealing with e-commerce. This is often accomplished via electronic databases. Doing so supports personal marketing and captures customer attention with customized one-to-one marketing. It is critically important to protect the privacy of individuals when keeping databases.

    When conducting e-commerce as an entrepreneurial company, one's products should be able to be delivered economically and conveniently. Products must be interesting to a large number of people and a company must be prepared to ship products out of its geographic location. Online operations must bring significant reductions in cost as compared to having a store.

    We now turn our attention to the generation of clothing ideas for Libya. We utilized brainwriting with a time limit of five minutes to come up with a new idea. We drafted an adjustable robe for women that can be rolled up and then attached with velcro to shorten it when desired to offer additional clothing and styling capabilities. We then used the checklist method and came up with the following:

    xi.Modify? New twist? Change meaning, color, form, shape?

    a) Can offer robe in multiple colors such as white, red, and blue

    xii.Substitute? What else instead? Other material?

    a) Can make robes out of breathable polyester / nylon material as used in athletic wear

    b) Allows for wicking away of sweat and moisture to keep clothing dry and light in weight

    We then used free association to come up with a list of related words:

    -xiii.cooling, light weight, windproof, light colors, reflective material xiv. End result is metallic-colored fabric that will reflect sunlight like aluminum foil

    We then applied product development stages to the new ideas to formulate a final product concept. We first established our evaluation criteria by assessing market opportunity and size. The population of Libya is 6,173,579, so this will serve as our potential market (Wikipedia, 2009). We then turned to the idea stage to identify new product ideas. These ideas included the following thought process:

    a) Can offer robe in multiple colors such as white, red, and blue

    b) Can make robes out of breathable polyester / nylon material as used in athletic wear

    c) Roll-up velcro to shorten robe for greater cooling and comfort

    d) metallic-colored fabric that will reflect sunlight like aluminum foil

    xv.Eliminate impractical product / service ideas in this stage

    a) Metallic-colored fabric will be eliminated

    b) Reflecting sun can create an oven effect on wearer

    c) Can actually make customer hotter and not cooler

    xvi.Determine the need for the new idea as well as its value to the company to ensure both prior to proceeding with ideas

    a) Multiple robe colors will appeal to different people

    b) Wicking-material robe will appeal to men more

    c) Roll-up robe will appeal to women more

    d) Can result in greater sales and market share

    e) Is beneficial to company to sell more robes while meeting individual needs of customers via mass customization

    We then moved on to the concept stage to further develop and refine our new product ideas through interaction with consumers. We plan on participating in trade shows to present our new ideas. We will display prototypes and obtain feedback from potential customers. Our refined ideas will then be tested to determine consumer acceptance. We will take consumer ideas into consideration and tweak prototypes accordingly. We will then consider the pricing and products of our competition and price our products accordingly to maintain a competitive edge. In the product development stage, we will determine consumers' reactions to the physical product by allowing customers to try our robes on at trade shows. We will then participate in the test marketing stage by proving actual sales results once our products enter the market.

    Alternatives for the use of e-commerce in conducting one of the product development stages for the actual commercialization of our final product idea can involve the creation of a company website that is easy to use. We will incorporate powerful search capabilities while ensuring that our site performs with acceptable speed. We will include a shopping cart, secure server connection, credit card payment, and customer feedback feature in our website. In addition, our website will be customized for specific target market groups and be compatible with various browsers. We will also track customer information by creating an electronic database that supports personal marketing. This will allow us to capture customers' attention with customized one-to-one marketing while protecting the privacy of individuals via strong database encryption. Incorporating online operations will bring significant reductions in cost as compared to having a store. This will allow us to pass savings on to customers via lower prices and greater value.

    Bibliography

    Hisrich, Robert D., Peters, Michael P., and Shepherd, Dean A. (2008). Entrepreneurship
    (7th ed.). Boston: McGraw-Hill Irwin.

    Wikipedia (2009). Libya. Retrieved July 23,2009 from http://en.wikipedia.org/wiki/Libya .

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    Source by Bobby Mobini

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  • 8 Tips to Help You Make an Online Dating Site Work for You

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    Today, online dating websites use artificial intelligence to help you get in contact with the right person. If you are looking for an effective way of making your favorite dating sites work for you, our expert tips may help you. On these platforms, you can get advice on relationships and dating. Plus, you will get a lot of relevant quizzes.

    Since these platforms attract millions of visitors on a regular basis, experts say that you have to use the right approach to make the platform work for you. Let’s read some tips.

    Set your Priorities

    First of all, you need to set your priorities, which means you need to set criteria for things you are looking for in your desired partner. Therefore, what you need to do is do your homework before you start your search. Also, this will help you create a short list of potential candidates.

    Consider your Interests

    You may want to choose a site that can match your interests. Your next move is to opt for a platform that you think can help you get the person you are in search of. On big platforms, your chances of finding the right person will be higher.

    Have a Live Chat

    Although it’s nice to chat with your partner online, it can’t be an alternative to a face-to-face conversation. If you are just getting started, meeting in person may not be possible. So, it’s a good idea to have a live video chat. This will help you find out if you can take it to the next level.

    Be Realistic

    Although you may find exactly the person you are looking for, make sure you are realistic. In other words, your expectations should be realistic.

    Personality Tests

    It’s interesting to run some personality tests, but don’t think that they are perfect. The matching bot of the dating site can’t beat personal experience. So, what you need to do is have an open mind about the person who the algorithm think is not good for you. That guy or girl may be an excellent prospect.

    Beware of Dishonest People

    While communicating with a prospective date on a dating website, make sure you trust your gut instincts. You can use many ways to find out if they are lying to you. Make sure you do all you can to be conservative and protect yourself.

    Safeguard your Self-Esteem

    If you don’t find your desired person even after several days, don’t lose heart. Even after trying your level best, if you fail to achieve success, we suggest that you sit with a close friend for suggestions. This will help you avoid mistakes that you might have made during the process.

    Create a Catchy Profile

    Make sure you prepare your profile carefully. Ideally, your profile should be a clear description of who you are. This will help others find you more easily. If your profile is poorly made, you may have to face disappointments.

    In short, these are some techniques that can help you make an online dating site work for you.

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    Source by Shalini M

    Views: 0

  • 10 Characteristics of a Successful Entrepreneur

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    For many people, entrepreneurship has become the job choice of the 21st century. That's understandable given the challenges and rewards of building a successful business. If you are considering entrepreneurship, you should begin the process by understanding the mental, psychological and behavioral characteristics needed for success.

    1. Positive mental attitude . This is arguably the most important of all the characteristics. You will never be a successful entrepreneur without a positive attitude. The one thing you can be sure of is that you will experience difficult times. Your success or failure will be determined at these times. If you maintain your confidence, persevere and continue to stay positive, you will be successful. Conversely, if you allow doubt and uncertainty to prevail, you will probably fail.

    2. Enjoy being around people . Being a successful entrepreneur means you will continuously interact with a diverse array of people such as customers, potential customers, colleagues, competitors, suppliers, lawyers, accountants and coaches. It really helps if you enjoy being around these people.

    3. Excellent communication skills . Communication can be defined as the accurate exchange of information between two or more parties. This is important because you will have many conversations. You need to be able to accurately exchange information in a fast-moving world using a variety of communication methods (eg, interpersonal, electronic). Of particular importance is the ability to listen and truly understand where another person is coming from.

    4. Have a need to achieve . Successful entrepreneurs are achievement-oriented. They value accomplishment and the intrinsic rewards that go along with achieving difficult goals. It is a strong motivator for most business owners.

    5. Resourceful . Most new businesses have limited resources such as money, information and time. Successful entrepreneurs figure out how to get the most out of these resources. They are masters at stretching a dollar and making a few resources go a long way.

    6. Objective . It is not easy to be objective about your business because you are passionate about making it successful. However, you do need to be impartial and dispassionate when it comes to making business decisions because emotion, bias and sentiment can result in poor choices.

    7. Committed . Building a successful business requires an absolute commitment. It takes a lot of work and there will be times when you become discouraged. It is during these times that you must be steadfast, faithful and committed to your vision.

    8. Dependable . This should go without saying but I will say it anyway. There is a strong positive relationship between your perceived level of reliability and the success of your business. No matter what type of business you have, your customers expect you to be dependable.

    9. Proactive and not reactive . Successful entrepreneurs anticipate problems in advance and deal with them before they occur. If you simply react to problems and issues as they arise, you may get overwhelmed.

    10. Possess technical skills and knowledge . Every business requires unique technical skills and knowledge on part of the owner. You have to be good at what you do for your business to succeed. This often means getting additional education and training on an ongoing basis, sometimes for the purpose of obtaining specific credentials (eg, certifications, licenses).

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    Source by Tyrone Holmes

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