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  • Businesses Pursuing New Product Development

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    With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

    However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

    Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year. Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

    Geoffrey A. Moore, the author of Crossing the Chasm, maintains the challenges of product deployment: “… the less successful product is often arguably superior. No content to slink off the stage without some revenge, this sullen and resentful crew casts about among themselves to find a scapegoat, and whom do they light upon? With unfailing consistency and unerring accuracy, all fingers point to-the vice president of marketing. It is marketing’s fault!” Thus, new product development is a risky proposition to senior executives making these critical positions as well as the organization as a whole.

    Businesses that want sustainable growth must develop new product and services often and consistently. Philip Kotler and Kevin Keller, authors of Marketing Management, “In an economy of rapid change, continuous innovation is a necessity. Highly innovative firms are able to identify and quickly seize new market opportunities.”

    In taking any actions on new product development, businesses should think strategically about their product development. Alexander Chernev, the author of Strategic Marketing Management, further argues that managing growth is the most preferred route to profitability compared to just cutting cost.

    He outlines four key issues in managing growth, which include: (a) gaining and defending a market position, (b) managing sales growth, (c) new product development, and (d) product-line management. Chernev maintains, “New products and services are the keys to sustainable growth; they enable companies to gain and sustain their market position by taking advantage of the changes in the market to create superior customer value.”

    With that said, new product development meaning having the ability to take a product or service idea and convert it into a tangible offering that customers want. The following are the steps that more products undergo for market consumption: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) market testing, and (f) business deployment.

    The Ansoff Matrix is a strategic tool for product development, consisting of market penetration, market development, product development, and diversification. In market penetration strategy, organizations seek to grow using its existing product offerings in existing markets. With this strategy in mind, organizations try to increase market share. In a market development strategy, companies try to expand into new markets like new buyers using their existing offerings. In product development strategy, businesses seek to create new products and services targeted at its existing buyers.

    In a diversification strategy, an organization tries to grow its market share by introducing new product offerings while at the same time entering a new market. Diversification is the most-risky approach due to simultaneous making new changes (new product, new market). Kotler and Keller further maintain the difficulty of sustainable product success: “It is increasingly difficult to identify blockbuster products that will transform a market, but continuous innovation can force competitors to play catch-up.” The concept sounds easy. However, it is riddled with problems.

    Without a doubt, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products like Apple and Google, these same buyers are not aware of the numerous product launch failures in this country. In our discussion, I demonstrated the importance of product development for the growth of businesses, especially in a competitive market. Failures often lead to innovation.

    American great inventor, Thomas Edison, had his own share of failures, but learned how to innovate because of them: “I have not failed. I’ve just found 10,000 ways that won’t work.” Likewise, today’s businesses can also achieve success if they understand how to deploy their products and services to the marketplace strategically. Although there is enormous danger in failure, there is also the opportunity of unforeseen growth. Don’t wait until it’s too late.

    © 2017 by DD Green

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    Source by Dr. Daryl D. Green

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  • Drug Addiction in Senior Citizens

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    Drug addiction in senior citizens is a significant and growing problem in the United States that few people are aware of. In fact, addiction that occurs later in life can be difficult to detect, and sometimes the person suffering from this disease might not even know that they are physically and emotionally dependent on a particular substance. Therefore, a policy of education about the dangers of addiction in older people is essential in order for those who are close to them to recognize any problem and know what options are available to get help. This is especially important considering that recent increases in the amount of older people entering drug rehab programs indicate this problem is probably far worse than we might think.

    The primary way that seniors get addicted to drugs is as a result of chronic pain management. Even under strict medical supervision, addiction to pain medications can and does still occur. This is because these types of narcotics work the same for everyone: they initially manage pain well, then the body develops tolerance and more of the drug is required. With an increase in dosage and consistent use, tolerance increases and eventually leads to physical dependence. Physical dependence almost invariably leads to outright addiction at a mental and emotional level. Therefore, seniors who are taking pain medications regularly are at increased risk for addiction. And because these medications are prescribed by doctors, most people consider them harmless and don’t think that addiction will ever become an issue. However, once it sets in, addiction is a lifelong affliction that can cause serious health issues.

    Another primary reason that older people become addicted to drugs or alcohol is as a result of lifestyle changes. These changes include the celebration of a life of toil and work, but can lead to some very bad habits. For instance, frequent dinners that include wine or beer can quickly become problematic. Before a person knows it, they’re having cocktails with lunch and dinner, and eventually Mimosas or Bloody Mary’s with breakfast.

    As a result of inactivity after a lifetime of working, some seniors have difficulty sleeping. Medications designed to help people get to sleep are extremely addicting and can lead to significant problems with memory loss. Older people who are addicted to sleeping pills often engage in strange or erratic behavior while having no recollection of doing so. And because sleep aids can lead to a persistent state of confusion, it can be difficult for a person to understand that they have a problem.

    Grief and depression is often a significant problem for senior citizens. As people get older their friends, family and associates age as well, and the loss of these people becomes a common occurrence. This combined with decreased levels of activity can lead to a state of depression that some people might seek to self-medicate with drugs or alcohol. Boredom and lack of exercise serve to exacerbate these problems.

    If you have an older loved one with a drug or alcohol problem, their very life could depend on you. The following options are readily available:

    Individual Therapy/Counseling

    Intervention

    Outpatient Rehab

    Inpatient Rehab

    Group and Family Therapy

    Don’t wait a moment longer to take action; the earlier addiction or alcoholism is treated, the higher the likelihood of success.

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    Source by Jim Debbies

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  • E-Mini Trading: The Ambush Trade

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    When e-mini trading, the Ambush trade can be a power tool in your arsenal of trading. It’s a Fibonacci trade, which certainly is not my favorite, but has a surprising level of success. This trade set-up, which occurs frequently, take some time and practice to recognize, but learning it can put valuable ticks on the positive side of your trading ledger.

    A quick note on trades utilizing Fibonacci number is in order here. I have no belief that Fib numbers hold any particular value in e-mini trading, but enough people believe in Fibonacci magic to make this trade a virtual self-fulfilling prophecy. I trade what works, regardless of my personal beliefs. Since enough e-mini traders have a high level of belief in Fibonacci trading, I will happily join in their fun.

    There are several ways to trade the Ambush trade, with some individuals believing that the entire range of the day is in order. These traders plot the usual Fibonacci numbers in the usual manner, only using the entire day’s range as their basis. Personally, I have found this trading methodology to be less successful than mine; I generally look to find a substantial move in the day’s trading and apply Fib retracements to that individual move. I have listened to numerous discussions on this topic some pro some negative; but for me, spotting a significant move and trading the Ambush on that move has been most successful.

    So what is the Ambush trade?

    As I mentioned previously, I generally notice a significant move in the day’s trading action and apply a set of Fibonacci retracement from the beginning of the move to the conclusion of the move. Essentially I am measuring the level of retracement of the initial move. The area I am interested is the 50% retracement to the 61.2 level of retracement. The area between these two plots is called the Ambush zone. I might add that the number 50 is not a Fib number but it gets thrown into the mix for reasons I don’t fully understand.

    Some aggressive traders automatically take a trade at a predetermined level in the ambush zone; say, at 50%. I personally don’t use this method, as I generally wait for the market to begin to change directions before entering this trade. It’s an odd trade for those who are not accustomed to observing this trade, as it seems you are taking a trade “out of the blue” in a relatively strong retracement against the trend. But Fib traders are well aware of the Ambush trade and are generally waiting patiently for the retracement to hit the Ambush zone. Then they take action, and trade in the direction opposite the retracement and in the direction of the original trend. I can generally get 12+ ticks out of this trade; but do not let it run, as the price action often resumes in the direction of the retracement. This is not a trade to get greedy on, get your ticks and get out at the first sign of movement opposite the direction of your trade.

    In summary, I have described a very popular trade among experienced traders based upon Fibonacci retracements. This trade is relatively consistent so I look for it throughout the course of the day. Don’t try to eek every tick out of this trade, and exit at the first sign of the trade moving against your position.

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    Source by David S. Adams

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  • Teaching Entrepreneurship To Children: Should We Do It?

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    Should we be teaching entrepreneurship to children? When you were a child did you ever have a stand where you sold soft drinks like sodas? Did you ever offer cakes and candy to other students at school in order to make some money?

    Not everybody is bitten by the entrepreneurial bug when they are kids however. I truly believe that it’s vital teaching entrepreneurship to children. The harsh realities of entering into the workforce in a difficult economy presents a lot of challenges. The alternative of being an entrepreneur and working for yourself is something that should be explained to children and young people.

    Making then Aware of an Alternative

    The main thing working against our children having an entrepreneurial mindset is our education system. With only a few exceptions, most of the teaching we get from the time we are in kindergarten to the day we graduate from college is…

    * Make sure you get a good education

    * Study hard and graduate with your degree

    * Get a wonderful job with great additional benefits and you’re set for life!

    There are a number of issues with this.

    There is absolutely nothing wrong with working and getting a good job with for a terrific company. A lot of people end up doing this and a some enjoy it and make a huge contribution to their company.

    The real truth is that there is a HUGE portion of people who are not pleased with their jobs and are in fact totally dissatisfied. This can be due to the fact that they either do not like the work they do, who they actually work with or they may not get paid enough being just one paycheck away from being broke.

    The Second problem is that it is very RARE in these modern times to find anybody that works at one specific job for more than 3 to 5 years. Switching between jobs regularly has actually become the “brand-new standard”.

    That’s why it’s so essential in teaching entrepreneurship to children and revealing to them that there is an option to having to go out into the workforce to make a living. Would it not make more sense to instruct children about entrepreneurship and show them a that there is a very real alternative to living a life in the corporate world.

    Teaching them about things like beginning their own home-business… particularly an online business. We have to remember that the younger generation now invest most of their time online nowadays. So,when they are young, why not instruct them about how to make money with a medium like the internet that they are so comfortable using.

    Keeping it Real

    Understanding that children these days can truly benefit from finding out how to begin their own business, how do we begin teaching them about it?

    I think it’s extremely important to set the right expectations early on. Having your own business can be an amazing experience, however children should be taught that it does also include hard work and dedication. This is something that children (and adults) in some cases choose to skip over.

    The reality is beginning an online business has the possibility to make you a lot more money than most everyday jobs.

    It’s essential to offer children choices. Make them understand the benefits and challenges of working in the “Rat Race” and the alternative of working for themselves in their own business.

    To be really practical we have to remember that children will regularly want to select the most simple and “Safest” method rather than something that might present a greater challenge and require a little additional effort even though in the long-term they could be much better off.

    Keep Their Dreams Alive

    The last thing to keep in mind is to be supportive of children who wish to start their own company. You see most children still have dreams and goals when they are young.

    As time goes and life presents some obstacles to their dreams in various forms, children then start to lower their goals and become more willing to settle for mediocrity. That is unless they have someone to look up to and admire and to learn from. Be the kind of individual who motivates and supports those children to dream big and work hard to realise their ambitions.

    With it becoming harder to find a good job nowadays, young children (and lots of grownups) need to be aware of the option of a home based business as a vehicle to achieve their dreams and objectives. Teaching entrepreneurship to children and assisting them in preserving their dreams can help pave a path on their journey to financial freedom and a life filled with passion.

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    Source by Merv Stevens

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  • Finding Your Wealthy Place – Five Steps of Entering Your Wealthy Place

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    You can enter into your wealthy place. It is important however to indicate that such is not an overnight thing. It is a process. Never try to take shortcuts. The good news is that there are sure steps you can follow to reach your wealth place. They are described as follows:

    1. Know and Understand That There Is a Wealthy Place in God

    Not every believer knows that he or she has a wealthy place. That is the reason some believers do not bother working on becoming wealthy. They think having a job is enough. But having only a job cannot make you wealthy. You need to also do something apart from your job. Do business and or invest where you can make money. A paycheck normally meets life’s necessities. But you also have wants. What about them. You need abundance. If only your needs are met, how are you going to be a blessing to the nations (to others).

    “I will bless you and make your descendants into a great nation. You will become famous and be a blessing to others.

    I will bless anyone who blesses you, but I will put a curse on anyone who puts a curse on you. Everyone on earth will be blessed because of you.” (Genesis 12:2-4).

    Abraham was promised a blessing and becoming great if he obeyed. Guess what? He obeyed and was blessed to be a blessing. So shall you be blessed if only you will obey. Someone might say, “Ah! This was said to Abraham and his descendents i.e. his seed.” Just look at the following scripture:

    “So if you belong to Christ, you are now part of Abraham’s family, and you will be given what God has promised.” (Galatians 3:29 – Contemporary English Version). Other versions say we are Abraham’s seed. I hope you know the song, “Abraham’s blessings are mine.” We used to sing that song but I don’t hear much of it today. So we are saying you are blessed.

    If you have been praying and confessing but still broke, revisit the Word and see what God is saying about issues of money. There is a wealthy place. We read in Psalm 105:37, “He [the Lord] brought them forth also with silver and gold: and there was not one feeble person among their tribes.” Do you see the GREAT God we serve? He does not want us to go empty handed. He is a God of abundance. I hope you remember the Father who had two sons (parable of the prodigal son). In Luke 15:11-12, it is recorded, “And the younger of them said to his father, Father, give me the portion of goods that falleth to me. And he divided unto them his living.” A good Father has a portion for everyone of his sons. As sons of God, our Father has a portion for everyone of us. Find your wealthy place. It is your portion.

    2. Locate Wealth

    Maybe you are asking yourself, “What is the wealthy place?” This is a place of more than enough. Here are other lands:

    Land of “not enough”

    We have our excuses for dwelling in this land. Excuses like, “Brother, not everyone is supposed to be rich. So I am OK the way I am. I am fine.” Others say, “I don’t want much my sister. I love the Lord. I pray and read the Bible. I am satisfied with what I have.” But you see, these are all religious excuses. There is abundance. Most of us know this land. Many passed through it. It is a land of struggling in life.

    Then thine heart be lifted up, and thou forget the Lord thy God, which brought thee forth out of THELAND OF EGYPT, from THE HOUSE OF BONDAGE. (Deuteronomy 8:14).

    It is time to come out of this land in Jesus Name. It does not glorify God in any way.

    The Land of ‘Just Enough’

    Most people in life park in the land of “just enough.”They are not trying to justify why they are here. They are satisfied with being here. They have just enough and are barely getting by. But they are satisfied. When you are satisfied you don’t fight for anything. You will not fight for your rights or try to have more. But this is not good enough child of God. It is true that God brings us to one land at a time. Why?

    “And thou shalt remember all the way which the Lord thy God led thee these forty years in the wilderness, to humble thee, and to prove thee, to know what was in thine heart, whether thou wouldest keep his commandment, or no.

    And he humbled thee, and suffered thee to hunger, and fed thee with manna, which thou knewest not, neither did thy fathers know; that he might make thee know that man doth not live by bread only, but by every word that proceedeth out of the mouth of the Lord doth man live.” (Deuteronomy 8:2, 3).

    During the wilderness experience, the Israelites were allowed to have “just enough”. God fed them with manna for each day. They were not allowed to gather more. Some tried and the manna got rotten and infested with worms. They were still on their way to their “wealthy place”.

    Through the stages of our walk to the wealthy place there is a learning process. In the land of “not enough” you learn to depend on God for your needs (deliverance). Then in the land of “just enough” you learn that God can move you from one level to another. You need to demonstrate more trust on God. Furthermore, you learn to be trustworthy. God should trust you to be the guardian of His wealth. Some testing takes place. You must be seen to be faithful on the little so that much can be given to you.

    The Land of ‘More Than Enough’

    As children of God, we should all be headed to this land. The question is, “Why is it important to get into this land i.e. the wealthy place? This is because once you are in this land; you can help your neighbor. This is part of knowing and fulfilling your covenant. God said to Abraham, “… I will bless thee… and thou shalt be a blessing” (Gen. 12:2). In other words, God told Abraham, “I will bless you and your family so much that you will have to give some of your blessings away.”

    3. Be Willing to encounter obstacles and giants

    As you are willing to encounter obstacles and giants, withstand them using the Word of God. Many believers are not even willing to go into their wealthy place. They are not even thinking about it. Do you know why? It is because there are giants. Have you noted how difficult and challenging to get more money? The reason is that there are giants in the wealthy place. There has to be some fighting and perseverance to enter there.

    “And they [the twelve spies] told him [Moses], and said, We came unto the land whither thou sentest us, and surely it floweth with milk and honey; and this is the fruit of it.

    NEVERTHELESS the people be strong that dwell in the land, and the cities are walled, and very great: and moreover we saw the children of Anak there.” (Number 13:27, 28).

    Not child of God that this was their wealthy place. God had given it to them. They were supposed to go and take it with God’s support. That is how some of us believers react to the promises of God. We have heard the promises given. But because of the obstacles and challenges, we end up not willing to go forward. We decide to settle for less. There will indeed be resistance. God wants to see us moving forward and then He will support us. Believe the Word and do it in Jesus Name.

    Have a good attitude towards the Word of God. Be willing to obey. Look at the attitude of a believer who trusts God:

    In Numbers 13:30, Caleb said, “… Let us go up at once, and possess it; for we are well able to overcome it.” Does it mean this believer didn’t see the giants? He saw them. But he saw God bigger than the giants. Now, who is magnified in your life? Is it God (His Word) or the giants? There is a wealthy place to be possessed. The other spies saw themselves as grasshoppers in the eyes of the giants except Joshua and Caleb. Guess what happened? Out of the generation that came out of Egypt, only Joshua and Caleb entered the “wealthy place”. Why? The believed and acted on the Word of God. Do you believe the Word? Are you going to act on it?

    4. Expand your capacity to receive Wealth

    In order to enter into your wealthy place, you need to cooperate with God. Have an excellent spirit like Joshua and Caleb. The reason why those who died in the wilderness without entering into the place of plenty is that they did not have the capacity to receive the wealthy land. Do not die in the wilderness. The place of “just enough” or place of “not enough”.

    Some way or another, if you are going to receive in life what God has for you, you are going to have to be willing to take a step forward in faith from the mess you are in, toward the promise of God. When you do, God will meet you there. If your faith is really in God and His Word, your faith will not be denied- not now, not ever!

    “If ye be willing and obedient, ye shall eat the good of the land” (Isaiah 1:19). Allow God to enlarge you by the power of His Word and Spirit.

    5. Step Five: Take the limits off God

    If there is something that can hinder God’s full manifestation in our lives, it is our unbelief. Otherwise God is more than willing to take us to our wealthy place. He works in our lives to the extent that we believe and allow Him. He cannot force His way.

    “Yea, they TURNED BACK and TEMPTED GOD,and LIMITED THE HOLY ONE OF ISRAEL.” (Psalm 78:41).

    You are the only one that can limit God. After you have removed the limits, adjust your vision. God once told Abraham that as far as his eyes would see, that land He was going to give to him. You can receive only what you can see. It is all in the Word. The question is, “Can you see it with your physical eyes closed?”

    You remember Elisha’s servant Gehazi? When attacked by the Syrians he was afraid but Elisha told him not to. Why? There were angels all around them. Look at the following:

    “And when the servant of the man of God was risen early, and gone forth, behold, an host compassed the city both with horses and chariots. And his servant said unto him, Alas, my master! how shall we do?

    And he answered, Fear not: for they that be with us are more than they that be with them.

    And Elisha prayed, and said, LORD, I pray thee, open his eyes, that he may see. And the LORD opened the eyes of the young man; and he saw: and, behold, the mountain was full of horses and chariots of fire round about Elisha. (2 Kings 6:15-17).

    In the Name of Jesus Christ, I pray that your eyes may be opened and that you may see all that the Lord has prepared for you.

    Blessings in Jesus Name!

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    Source by Elphas Sipho Mdluli

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