Tag: email

  • Email Marketing Metrics

    Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6668

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  • Email Marketing Metrics

    Email marketing is one of the best online marketing strategies around, and is a great way to drive highly targeted traffic to your website. This online marketing technique routinely provides some of the highest ROI figures in the online advertising industry, making it appealing to just about every type of business. However, in order to get the most out of your email marketing campaigns, it is important that you pay attention to several key metrics…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6784

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  • Email Subject Lines

    In email one of the first most important aspects to get a user to engage with your communication is a subject line. It is the first thing they will see when they open their inbox. Learn about some of the key ways to optimize your email communication…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7063

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  • BSH recipients need not make new application for BPN

    BSH recipients need not make new application for BPN

    BSH recipients need not make new application for BPN 1

    PUTRAJAYA: Households and single individuals who have been listed as the Cost of Living Aid (BSH) recipients do not need to make a new application for the Bantuan Prihatin Nasional (BPN) cash handouts.

    The Ministry of Finance (MOF) in a statement today said the BPN payments would be made directly to them through their bank accounts registered under BSH.

    “Households earning RM4,000 or less will get BPN of RM1,600 while singles earning RM2,000 or less will receive BPN of RM800.

    For households earning between RM4,001 and RM8,000 and singles earning between RM2,001 and RM4,000 who are registered taxpayers under the Inland Revenue Board (LHDN), MOF said they also do not need to make a new application for BPN.

    BPN payments of RM1,000 for households and RM500 for eligible individuals under the category will be made directly to them through their bank accounts registered with LHDN, it added.

    For those who have not yet registered, new applications can be made starting April 1 via LHDN’s website at www.hasil.gov.my, it said.

    “The ministry wishes to remind the public to be wary of scammers who have become emboldened by the opportunity to commit fraud against those who need such assistance.

    “Recipients are advised to refer to official sources and not to disclose any personal information to any third party,” it said.

    For more information, the public can contact the MOF at 03-8882 9089/ 03-8882 9087/ 03-8882 9191/ 03-8882 4565/ 03-8882 4566 from 9am to 5pm (Sunday to Friday), through email at bsh@treasury.gov.my/ pre2020@treasury.gov.my or Telegram application PRE Prihatin or the MOF official Facebook page.

    Enquiries can also be forwarded to LHDN via calls from 9am to 5pm (Sunday to Friday) at 1-800 882 747 or 03-8911 1000. – Bernama

    BSH recipients need not make new application for BPN
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  • Why You Need to Have a Welcome Series

    Having a Welcome Series gives you an opportunity to engage, educate, and acknowledge your subscribers. The program starts with an email that expresses a sincere ?thank you? to your customers and sometimes speaks about special deals or offers. The series also contains educational information like how-to videos, best practices, special offers, rewards, and tips to capture the interest of the user…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7334

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  • COVID-19: Should Education Hit A Pause Or Are We Just Unprepared In Nigeria? By Olabisi Deji-Folutile

    COVID-19: Should Education Hit A Pause Or Are We Just Unprepared In Nigeria? By Olabisi Deji-Folutile

    Olabisi Deji-Folutile
    Olabisi Deji-Folutile

    COVID-19: Should Education Hit A Pause Or Are We Just Unprepared In Nigeria? By Olabisi Deji-Folutile 2Olabisi Deji-Folutile


     

    The world is facing its most trying and unprecedented times as the last few weeks have been most challenging for almost everybody.  What started in Wuhan, China, as an epidemic, has put the entire world in disarray.  Major streets across the globes have become empty. Both the rich and the poor are being ravaged by the plague of COVID-19, which the World Health Organisation has rightly described as a pandemic. Work places have been shut; religious and social gatherings banned and many countries are on total lockdown, in a bid to curb the spread of this viral disease. Expectedly, schools are also affected across board.  Every day people are being told to embrace social distancing and suddenly things like human contacts, hitherto considered as free gifts of life, are becoming very expensive.

    No one knows when this whole chaos will end, so people are making different kinds of adjustments to cope with the situation while it lasts. Many companies have shifted their operations online. Likewise, many schools have opted for e-learning, making use of available technology for teaching and learning.

     Universities around the world are making use of communication technology to ease the effects of the global pandemic on their academic calendars.   In China, universities are going for online teaching instead of in-class teaching; the ones in Australia have moved their classes online just as UK universities have suspended face-to-face teaching.  Turkey started its remote university classes on March 23. In Kenya, universities have activated communication between lecturers and students via social media platforms and emails while classes have gone totally online in the Philippines and Kyrgyzstan.  Teachers in France have been working with their students on Zoom.  

    Just a few days ago, Ghana’s President Addo Dankwa Akufo-Addo, directed the ministry of education to collaborate with the ministry of communications in rolling out open learning programmes in response to the closure of all educational institutions in the country. In the same vein, Mount Kenya University’s Vice-Chancellor Peter Wanderi, has announced the extension of online teaching platforms for regular students to facilitate the learning process.  And to take care of the over six million students that have experienced disruption to their studies, ten North African and 12 Arab countries have begun work on an e-learning initiative to facilitate open and online education.

    These are some of the steps being taken across the globe to bridge the gap created by school closure in the wake of COVID-19.  Unfortunately, while all these activities are going on in other parts of the world, Nigerian government has not said anything about steps being taken to take care of its students’ community.  Rather, the only message from the Federal Government was a total closure of all tertiary institutions and FG-owned unity schools till further notice. A statement issued by the National Universities Commission simply said universities would remain   shut   for one month while the Education Minister, Adamu Adamu, said tertiary institutions would remain shut indefinitely.

     Assuming government has been overwhelmed by the burden of controlling the spread of COVID- 19, hence its silence on options for learning for its teeming student population, one would have expected the higher institutions themselves to at least say something, but as it is, they too are not helping matters. The silence in our universities has been deafening. To worsen the situation, the Academic Staff Union of Universities, decided to choose this time, of all times, to embark on an indefinite strike. One wonders how the academic body   manages to feel comfortable being on a strike at a time when researchers across the globe   are busy looking for solution to a pandemic that is ravaging the entire world.  This kind of action makes one query the essence of having Research and Development as a core component of tertiary education in Nigeria when researchers can be nowhere to be found at a critical time of societal needs.

    By now, our researchers should be adding their voices to the various efforts being made towards developing a vaccine or cure for COVID-19. After all, universities are expected to proffer solutions to societal problems.  This is a wrong time for ASUU to embark on an indefinite strike. This should be a time of strategising and proffering solutions. This is really the time for everyone to get involved. Besides, I think Nigerian universities should also be more forthcoming on their responses to the challenges posed to their students by COVID-19.

    As it is, religious organisations are doing far better in terms of their responses to the effects of this pandemic on their primary constituencies.  Many of them have devised other means of getting the attention of   their members following several government directives prohibiting either gatherings or limiting the number of people allowed to congregate at a time.   Almost all the churches have switched to online platforms for their services.  How come religious organisations are working hard to keep their flocks and both government and higher institutions in Nigeria are just moving on as if all is well?  No word on how to keep the students busy or keep them engaged using available online technology! Should teaching and learning be restricted to the classrooms alone in this 21st century?

     Nigeria has always been described as a religious society. Corona Virus has further exposed the smartness of our religious bodies and the dullness of those in charge of our public educational institutions.  This is not an attempt to blame any religious organisation for having the foresight to deploy technology in reaching their audiences. Instead, it is a wakeup call to managers of our educational institutions to adopt and use available technology to help their students at a time like this.

    Apart from the National Open University of Nigeria, which basically runs online, I doubt if there is any other public university in the country that has capacity for online teaching.  This is in spite of the launch of the Nigerian Communication Satellite known as NIGCOMSAT by the Nigerian Government first in 2007 and then NIGCOMSAT-IR in December 2011, to provide critical ICT backbone infrastructure to support e-learning, among others in the country. 

    What is the essence of investing so much money in a communication satellite if it cannot be deployed at a time of need?   Those in charge of NIGCOMSAT, the commercial arm of Nigeria’s space centre, have consistently claimed that the technology has the capacity to cover the entire Africa.  If that is the case, why is the country still struggling to deploy internet connectivity facilities to its schools to aide e-learning?  If we are truly a serious country, by now, all the schools in urban and rural areas should have been connected to the e-learning services.

    No doubt, COVID-19 has exposed Nigeria’s unpreparedness for e-learning. But, we can’t afford to remain where we are. That is why it is important for every institution to start thinking of how to deploy available technology in the world for the good of their students at this critical period.   Universities should as a matter of urgency migrate online. This shouldn’t be another season of waiting and probably wasting for the Nigerian student.  There is no reason why any higher institution worth its name should suspend all academic activities until the end of Corona Virus with all the available resources and technology in the world today. The minimum expected of them is to upload teaching resources online for students to have access to them.  At least this will give the students the opportunity to learn on their own.

    This is also an opportunity for telecommunications companies like Glo, MTN and the rest of them to make a difference in Nigeria’s educational institutions. They can as part of their corporate social responsibility decide to boost internet facilities in universities and other educational institutions; or provide data at cheaper rates to help poor students have access to the internet for online learning.

    I know there are obvious stumbling blocks to digital learning in Nigeria. Many students don’t even have access to devices while the cost of buying data is still high. These challenges and others have provided    telecommunications companies a huge opportunity of making a difference in Nigerian higher institutions by providing e-learning solutions and broadband connectivity to universities and other higher institutions.

    They can as part of their corporate social responsibility decide to boost internet facilities in universities and other higher institutions; or help poor students who have limited or poor internet access to enhance online learning.

    Olabisi Deji-Folutile is the Editor-in-Chief of Franktalknow.com and member of the Nigerian Guild of Editors. Email: bisideji@yahoo.co.uk

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  • EXCLUSIVE: Indonesian Embassy In Abuja, Others Refuse To Allow Staff Work From Home Despite Coronavirus Outbreak

    EXCLUSIVE: Indonesian Embassy In Abuja, Others Refuse To Allow Staff Work From Home Despite Coronavirus Outbreak

    Embassy of the Republic of Indonesia in Abuja
    Embassy of the Republic of Indonesia in Abuja

    EXCLUSIVE: Indonesian Embassy In Abuja, Others Refuse To Allow Staff Work From Home Despite Coronavirus Outbreak 3Embassy of the Republic of Indonesia in Abuja


     

    The Embassy of Indonesia in Abuja, Nigeria, has refused to allow staff work from home or observe social distancing despite the outbreak and continued spread of Coronavirus in the country, SaharaReporters can confirm.

    Despite pleas to the leadership of the high commission, staff especially Nigerian employees of the embassy have been asked to continue working without recourse to their health.

    “The High Commissioner even threatened some staff that if they refused to come to work, they will be fired.

    “This is despite the announcement by the FCT authorities that everyone should stay at home to help stop the spread of the Coronavirus,” one troubled staff said on Thursday.

    SaharaReporters gathered that the embassy authorities insisted that it cannot regard the verbal directive from the Nigerian Government for residents to work from home.

    It was also gathered that despite the matter being brought to their notice, Nigerian Government officials were yet to intervene.

    The Indonesian Embassy and in fact several other high commissions in the country employ only contract staff with no health insurance, pension, benefits or allowances.

    Nigerian authorities are aware of this gross labour law violation but have failed to act to protect citizens employed in such places.

    “They all treat Nigerians the same. Most of them reduce salaries without prior notification and they pay poorly.

    “For example, administrative staff earn between N90,000 to N120,000 while drivers, domestic help and cooks earn between N25,000 to N60,000 with no overtime and they also deny women maternity leave,” a top diplomatic source told SaharaReporters.

    At the Indonesian Embassy in Abuja, only four Nigerian staff are employed and they mostly serve in domestic capacity.

    “We are suffering in our own country. We need government to intervene and ensure that they abide by the laid down rules of their host community, Nigeria,” another staff at the Indonesian Embassy said.

    As at the time of this report, an enquiry sent to the Indonesian Embassy via email by SaharaReporters was yet to be responded to while phone numbers listed on the website of the high commission failed to connect when dialed by one of our correspondents on Thursday.

    As a way of curtailing the spread of Coronavirus in Nigeria, the federal and various state governments had adopted various measures including restricting public gatherings and advising workers to operate from their houses.

    Nigeria has 51 confirmed cases of Coronavirus and one recorded death at the moment with fears growing of a further spread if the stay-at-home order is not complied with by citizens. 

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  • 3 Reasons Why You should be Integrating Your Email and Social Media Marketing

    It is important for businesses to understand that both social media and email are excellent marketing tools. So, it is not the question of choosing one as the debate has been framed over the last few years. But the question to ask is how the two can be utilized together for optimum efficiency and to achieve business goals.

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    http://www.associationofmarketing.org/articles/view.php?article_id=7731

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  • Lessons from Gmail – 3 Tips to Improve Your Email Best Practices

    If you haven’t heard by now, Gmail is rolling out a major change to how its users receive emails. Basically, Gmail will be sorting emails for their users and putting them in folders for them. Why would Gmail be doing this? I suspect at least part of the reason is because a common complaint from people who have an email address is “too much email.” Read on to learn how Gmail?s new practice could improve the way you currently use email in your marketing…

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    http://www.associationofmarketing.org/articles/view.php?article_id=7932

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  • Renewal of expiring road tax and driving licence exempted during MCO period

    Renewal of expiring road tax and driving licence exempted during MCO period

    Renewal of expiring road tax and driving licence exempted during MCO period 4

    KUALA LUMPUR: Vehicle owners whose road tax or driving licence expires from today can breathe easy as the Transport Ministry has exempted their renewal until the movement control order (MCO) is lifted.

    Transport Minister Datuk Seri Dr Wee Ka Siong said today the renewal exemption was applicable to driver’s licence, motor vehicle licence or road tax and vocational licences (GDL & PSV).

    However, he said although the renewal of road tax is exempted, it is compulsory for the vehicles to have insurance coverage.

    Wee said the renewal of expired road tax and driver’s licence will only be required to be done within 30 days after the MCO is declared over or called off.

    “Prior to this, motorists were asked to renew their driving licence online. With this special exemption, we advise motorists to carry a copy of their motor insurance policy or e-cover note when they choose to drive during the MCO period. Those with an expired driving licence can still drive as long as the vehicle is covered with valid insurance,” he said.

    Wee said the same exemptions are applicable to commercial vehicles and commercial vehicle drivers.

    “With this exemption, the need for a health report for those who hold a Goods Driver’s Licence (GDL) and a Puspakom vehicle inspection approval for commercial vehicle owners no longer arises. They only need to ensure the vehicle is covered with motor insurance,” he said.

    Wee said between today and March 31, the GDL validity of 2,753 commercial vehicle drivers will expire.

    He said his ministry is aware of the setback faced by the public in the renewal of license and road tax during the MCO period and the decision to offer the exemptions were made after dicussions with relevant parties including the General Insurance Association of Malaysia (PIAM) and Takaful Malaysia.

    “Most importantly, it is to ensure the supply chain of essential goods especially food for the masses is unaffected throughout the MCO period. I would like to advice drivers and their assistant drivers to be watchful of their health throughout the time they are carrying out their duties in the frontline. Your service is very meaningful to the people and country during these trying times.” he said.

    He said those who wish to make enquiries or lodge complaint can do so at, email: aduan@mot.gov.my , or WhatsApp ke 0192907723.

    Hotline : 1800-88-7723 (8am-8pm) or contact the National Security Council operations centre 03-88882010

    Renewal of expiring road tax and driving licence exempted during MCO period
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