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  • Offline Dating Vs Online Dating

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    Offline dating is whereby an administrator of the website Interacts with members as they apply through a private secure online application. The application may have a setting that allows the administrator to manually approve or decline each application. That way, if the administrators feel the member does not meet the criteria of what the other offline dating members are looking for, they will be denied access and notified through an email. Offline dating can build a private community based on its mission statement and be more selective. This can result in more targeted searches and a higher percentage of matches with a smaller number of members.

    Online dating is whereby there are no administrators interacting with members as they apply. Anyone can fill out an application and they become members. Online dating is an open community and by using algorithms, you search for your match. This can result in less targeted searches and a lower percentage of matches with a larger number of members.

    The advantages of offline dating are you can meet a member in person at an event in your city. Offline dating companies typically host Mixers in different cities for its members and many Mixers don't charge a fee to attend. There is a cash bar and members are encouraged to purchase one drink that the venue keeps. This arrangement allows the offline dating company to host free Mixers. The member don't pay to attend, the offline dating company does pay for space to host the Mixer and the venue makes money from the cash bar.

    The advantages of online dating are members don't face rejection at live mixers. They initially contact each other and establish a virtual relationship that may or may not lead to an in person meeting. The goal is to meet offline and after a period of time establishing a virtual relationship, a level of comfort and trust is established. This may make the first live meeting less stressful.

    The costs of offline dating can be more because attending some events might cost more. Some events are free, such as attending a 2 hour cash bar event at a restaurant. Some events such as a destination trip, a ski trip or cruise ship will cost more.

    The costs of online dating are less because you know what your monthly charge is and at any time, you can cancel your subscription.

    The technology with offline dating companies are a combination of algorithms and human interaction. When a member registers and gets approved, their profiles are uploaded to the system and are not visible by other approved members. Only the administrators of the website can access members profiles and invite members to events, send updates on new happenings and offer dates for a fee. If a member wants to search through the offline dating sites database, only administrator can perform that function for him or her. When a search is completed on behalf of a member interested in finding matches, the system generates appropriate matches based on algorithms that the administrator sets, usually a 70% or higher compatibility. Once those appropriate matches are generated, the administrator can send a photo and bio for the member interested in getting dates to view, with just a click of a few buttons. No other information about the member is sent.

    The member requesting dates then selects a handful of members he or she would like to go on a date with and email the administrator which ones. Next, the administrator then sends those handful of members a photo and bio. No other information is visible. Finally, when any of those handful of members reply they would go on a date with the member requesting a date, a date is ready to be completed. To complete the transaction, the administrator sends a secure electronic invoice for $ 25 and once paid, the administrator sends the contact information for one of those members that is waiting to be contacted to go on a date with. This is a 5 step process all driven by technology and a push of a few buttons that can take less than 15 minutes per date. The process with offline dating companies is simply setting up a guaranteed date, whereby both members have seen photos and bios and both agreed to go on a date. This can take the anxiety out of arranging a date and save time.

    The technology with online dating companies are very simple and straightforward. Members apply online, upload their information, pay a subscription fee and can search and contact other members as the system produces matches based on algorithms that the administrator sets. The advantage is members can view hundreds of profiles and contact hundreds of members, all by paying a monthly subscription with no assistance of an administrator. The challenge comes when a member is interested and contacts another member, that member might not reply. Time and effort spent developing searching and contacting other members might not result in any dates.

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    Source by Janis Spindel

    Views: 0

  • Does Affiliate Marketing Still Work?

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    Affiliate marketers earn money by selling products created by other companies in exchange for a commission. But things online have become much more competitive than when affiliate marketing first started out nearly 20 years ago. Affiliate marketing is still a good way to make money online, but the rules have changed in recent years.

    Today’s successful online entrepreneurs have figured out how to make affiliate marketing work more effectively so their efforts bring the results they want. How do they do it?

    Make Affiliate Marketing Work For You

    The best way to make affiliate marketing work effectively is to increase the exposure of your affiliate links. These are the links that take your prospects to a sales page or website and which track sales back to you.

    Your Own Website

    One of the most important elements of affiliate marketing today is to have your own website or blog. This is where you produce content relevant to the products you want to sell. You can write general articles and provide links to suggested products at the end of the content. The most important things to remember are that everything you write should be the factual and the truth. This helps position you as an expert worth paying attention to.

    Building an Email Marketing List

    It can be challenging to build an email marketing list these days because people have such jammed inboxes. That being said, knowing your niche and your target audience are two of the best ways to come up with an incentive they will be keen to get and so will be happy to give you their contact information.

    Two good incentives would be an eBook or eCourse on a hot topic related to your niche. Think of the kinds of problems people have in your niche and create an information product which offers real solutions.

    Be Careful About What You Sell

    Don’t promote anything you would not use yourself or are not impressed by. You don’t want to get the reputation of being an affiliate who will pretty much sell any old rubbish just to get a commission. Rather, you want to show you’re in the know, with great deals on products that really work.

    Keywords In Your Content

    Keywords related to your niche will help drive free traffic via the search engines. Your keywords should be related to your topic or niche. They should be words that an ordinary person interested in your niche would search for. Keyword all media files such as images and videos as well.

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    Source by Jon Allo

    Views: 1

  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • Can I Turn My MLM Success Stories Into Testimonies?

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    One can use MLM success stories in many different ways. This includes testimonies that can be placed on the site in different locations. They can be broken up and separated to maximize the impact of the pages for your visitors. So, in turn yes, you can use MLM success stories as testimonies. There are different ways to present them to help you gain the traffic and success you want to achieve. Come and explore some ideas that have been developed over time with much success and sometimes failure.

    MLM Success Stories Broken up and displayed on key pages

    One way to drive success to your site is to break up your MLM success stories into bite sized testimonies and place them on key pages of your site. This could include your passive products, main store front, contact, homepage and landing pages for your email. These have been quite successful for various business industries and are still used to help convert visitors into leads. You may only want to display up to three small stories on the pages, you can always link to the full testimony that is not in your active menu.

    If you do use your MLM success stories as testimonies on your pages. You can present them as text, video, or even audio clips to your visitors. In most cases they are presented as text, but you may have more or less success in other formats. If you’re feeling venturous try posting them as a small audio clip. You won’t know how your prospects will respond until you try an idea. It could work or it could fail.

    Don’t go overboard the MLM success stories…

    As stated beforehand, don’t go overboard with the MLM success stories. Be a bit conservative and use them in the right spots to maximize your potential. Don’t forget you can use them as separate entities and share them in a promotional campaign as well. This works very well during authority building campaigns or at the launch of a new social campaign. Sprinkle the stories throughout the campaign for maximum flavor. On this tactical stage, you can add them to photos, graphics, or in other formats to help build your traffic to your site. Don’t keep sharing the same one, let it rest for a bit and use another as you promote your business. All stories should be factual and not misleading. Wishing you best of success!

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    Source by David L. Feinstein

    Views: 1

  • Small Business Owner, What Happened To Your Initial Business Enthusiasm?

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    Starting a small business can be exhilarating, and it all starts with an idea. Oh yes, the idea grows and grows, and before you know it, that idea becomes so powerful that you can’t resist the thought of implementing it. So there you go, off to the races in full force!

    You started your business, but things didn’t go as well as you hoped, so your enthusiasm waned. How do you get that excitement back up and running?

    Following are five tips to help you get back on track and get excited again, but before you start, you’ll need a comfortable, quiet space, an alarm clock, a writing tablet, writing or coloring utensils, and most importantly, your original business plan (or ideas folder).

    (1) Pull out the original business plan you created some time back. Yes, the one you haven’t looked at for a while. This is the easy step, the next ones are harder to do.

    (2) Find a comfortable quiet space, set your alarm clock (on gentle sound) for forty-five minutes to an hour. Allow yourself to contemplate on your initial purpose of your business.

    (3) As you read each line of your original plan, focus on the words and ideas you wrote. Circle your main initial goal, the purpose of starting your business. What inspired you?

    (4) Allow yourself to feel that wonderful and strong emotion you felt when your idea first sprouted. Read and re-read your original plan. Can you feel it? Will you allow that enthusiastic smile to return? It just takes a few seconds!

    (5) Take a deep breath and on a piece of paper, jot down two action steps you will take within the next 24 hours, for example, reply to that email you’ve been putting off.

    The waning of enthusiasm is a common happenstance with many small business owners and may happen at any stage of their business operation. These waning of interest may last days, weeks, months, or even years. Best advice, take action once you’re aware of it.

    The steps above may look like simple steps, but sometimes that’s all a small business owner needs to get back on his or her feet. You’d be surprised at how far simple steps can take you once you get up and going again. That said, let’s get you up and running again, exhilarated, and growing with your original business purpose.

    So, there you go… It’s off to the races and back in full force!

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    Source by Krystalina Soash

    Views: 0

  • Why Are Your Customers Not Buying?

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    The messages you put in front of your potential customer once they first discover your business can make all the difference between a sale and a pass, and between a happy customer and a disgruntled one.

    If your customers are not buying, you may be missing one of these five crucial elements.

    Have You Identified a Problem or Need?

    Take the time to learn about the “pain points” or problems people generally have in regards to your specific niche market. Your entire website should have content material that addresses the needs of your target audience.

    People don’t just want to be sold to. They are busy and keen to find out about solutions that work for their problems. By producing this kind of useful content on a frequent schedule, you are putting yourself out there as an expert worth paying attention to.

    Comparing Solutions Side-by-Side

    Your prospective customer will make side-by-side comparisons with similar products. If you show the value that you offer, it can swing their choice in your favor. Tables, index charts, images, features and benefits, customer reviews and opinions, are just the kinds of information they will be looking for.

    Retargeting will keep your products under consideration as they go around the internet searching for solutions. Many top websites allow for retargeting, so your potential customers will see your product frequently as they use the internet.

    Purchasing

    When a customer buys from your website, make sure the online buying process carries forward from the page into a sales receipt they can keep. Also, send an email to thank them for their purchase. Offer support with any customer service issues and don’t offer other items for sale that they’ve already bought.

    Follow-Up and Customer Satisfaction

    You can also add real value by sending hints and tips or a quick-start guide to using the product, and so forth. These little surprise gifts and add-ons don’t cost much in terms of time and effort, but they can have a huge impact in terms of customer satisfaction, their and their long-term loyalty to your business and products.

    Request For Their Money Back

    If you do get a request for a refund within the agreed timeframe, provide it promptly and with courtesy. Do ask for a reason why they want a refund, but don’t demand it. Leave them in your customer email list, but, personalize their offers by not continuing to promote to them the item they have already decided to return.

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    Source by Jon Allo

    Views: 0

  • Why Monitor Your MLM Reputation?

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    As you build your business your reputation will come under fire at some point. Your MLM marketing plan must include reputation monitoring. By including this key element, you can deal with the trolls and prospects that have decided to say something negative about you. Ignoring these complaints will damage your business and drop your trust. You need absolute trust to make business happen, being transparent isn't enough. Your reputation is at stake. A business that operates with a high and clean reputation will see success.

    The High Stakes of a Bad Reputation

    When you have a bad MLM reputation, you will lose business. That is the reward for dealing shady with prospects. Others like to use slander campaigns and this is an unethical practice and it can hurt if ignored. Your ability to react in a positive fashion is important to calm the waves as it ripples. You can't do this with negative retaliation content. This will look like a slap fight in the eyes of prospects, so there is a different way to handle this. You can debunk the misinformation by providing valuable content that answers the slander or complaints.

    Hopefully in the best cases, all issues will be sent to you directly by email or phone. This is easier to deal with, but there are many people that love to ring the "foul" bell for no reason at all. You will have to deal with these people, gentle but firm. The content that you produce to help build your reputation is just as important as marketing material. Be transparent like water and answer all questions with as much detail as possible. One sentence answers don't work, stuffed answers will show your lack of knowledge. Be careful as you tread through the land mine. It is easy to add credit to the accuser's content. There are professional reputation managers that can help you in this field, but it won't be cheap.

    Managing your Reputation

    You can set up search engine alerts under your MLM business name and wait for stuff to roll in. This is the easiest way to watch for content that is directed towards your business. You can then review the material and make appropriate responses toward the material. You should also respond to positive content as well. You don't have to write a book in return but be thoughtful in your responses and try to respond quickly, so prospects can see your rebuttal towards the statement of the individual.

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    Source by David L. Feinstein

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 0

  • 3 Online Dating Profile Samples To Get You Noticed

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    Writing an online dating profile can be difficult for many people using a dating website. There are many generic dating examples online that sound the same. Many dating members are searching on how to write the perfect online dating profile. Here are 3 creative examples that I’ve concocted, which can inspire a single guy or single girl on any dating website!

    First Example:

    “Hello to everyone reading this! I’m new to the online dating scene and have heard good and bad things about it. I never assume anything before finding out all the facts on my own. I am newly single and want to move slowly back into dating. If you are someone who likes to take things slow and use their slow cooker, send me a message!

    “My adventurous side has me watching anything on storm watching and would love to try it with someone who knows what they are doing. It’s always great to learn new things and have a list of things I’d like to accomplish by the end of the year. It would be nice to meet someone who wants to learn new hobbies and interests from each other. I am a chef by profession and artist by the weekend. I am a self-taught artist who enjoys dabbling in paint, ceramics and anything unusual.

    “If you are a risk-taker and would like to know more, I would enjoy receiving a message from you. Tell me what you find risky. Have a creative week and watch out for that storm!”

    Second Example:

    “I really don’t want to bore you to tears by writing about what a great catch I am. I’m sure you’ve read many dating profiles that have told you they are perfect for you! I’ve always believed that actions speak louder than words don’t you think? It would be great to meet face to face for coffee and see where it goes from there.

    “I’m not scared to let you know that I have flaws. I’m a perfectionist and can use a whole package of good paper trying to handwrite something. With the internet world taking over, it’s nice to write an actual handwritten letter to family and friends. I know that recycling is huge so don’t worry, I do use the paper I’ve scrapped for other things! You would think because I’m a perfectionist that I have the perfect job. That, I have not perfected yet. I’m still looking for my true calling and am taking part-time classes at the University after work.

    “If you are honest and are looking to meet someone for casual dating, make sure to email me. I am looking to date but if it leads to something more, it’s always a good thing. Don’t forget to tell me something about yourself!”

    Third Example:

    “I’m a person who enjoys meeting new people all the time. I love to socialize, embrace life and am a lot of fun if I say so myself! Online dating has been quite the adventure and I am still looking for that special someone. If you are looking for someone genuine, I’m your man! I don’t have patience for people who pretend to be something they are not.

    “I’m honest, forgiving and love to laugh. If you can make me laugh, I would be interested in speaking to you. There are too many people who take life seriously and don’t make time to enjoy the finest pleasures. That would include taking in the outdoors, sitting in front of a fireplace and eating gummy worms on a regular basis for me!

    “Tell me what your idea of having fun is. I enjoy the weekends out when I am not working in the week and would love to have someone accompany me. It could be an evening of taking in the local comedy scene or local bands. Drop me an email and we’ll chat soon!”

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    Source by Yaro Babiy

    Views: 0

  • How to Protect Your Business From a Cyber Attack

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    What is your chief worry when it comes to business?

    Ask any business owner and it is VERY likely that you will get the same response: cyber attacks!

    Cyber attacks consistently remain the primary concern of most company owners.

    And there is good reason for that.

    Contemporary research concluded that in 2018 there were triple the amount of medical industry computer data breaches in the medical industry than the previous year, with more than 15 million medical records exposed!

    An independent 2019 inquiry led researchers to these findings: there were 1,200-plus data breaches leaving 440 million personal data exposed!

    But of all the studies, this conclusion resonates loudest among the average business owner. Fifty-eight percent of the total amount of 2018 cyber attacks were aimed at small business corporations. Swallow that statistic along with another one: data breach recovery expenses averaged about $385,000. all Perhaps most noteworthy is the same year’s Data Breach Investigations Report conducted by Verizon: 58 percent of all cyber attacks were directed towards small business, with recovery costs at an average of close to $385,000.

    What can a company – large, small or medium-sized – do to shield itself from becoming the target of a cyber attack? Aside from technical and learned safety tactics, a related insurance policy can be the catalyst of assistance to climb out of the mess created by hackers – with the coverage paying for associated losses.

    Here are just a couple of associated claims examples that prove the point.

    Two Data Breach Insurance Claim Scenarios

    Ransomware Coverage

    An employee working in one of the departments of a global agency accidentally opened an email that exposed the business computer system to a virus, possibly impacting up to six hundred and sixty servers all around the world.

    The agency chartered a global IT forensics enterprise to deal with the misfortune. This included getting the ransom amount that the hacker demanded, negotiating with the criminals and completing a forensic investigation.

    After the IT forensics team got the hackers to go down from the first ransom demand of $540,0000 to $450,000, insurance coverage stepped in, paying the ransom, allowing the decrypting to move forward.

    Negligence Coverage:

    A patient was livid when she discovered a nurse employed at the doctor’s practice where she had been treated exposed her medical records. She accused the nurse of passing on her private medical records as well as her personal data to other people. Adding insult to injury, said the patient, was that the nurse altered the records to include false information meant to humiliate her.

    The doctor’s office issued a statement that there is a standing policy of not allowing access and disclosure of patient information. Nonetheless, the nurse had crossed the lines of professional creed set down by the medical practice.

    The matter was resolved by a 5 digit out-of-court settlement which the insurance company covered.

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    Source by M Wyzanski

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