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Tag: Efforts

Video Marketing Mistakes That Every Marketer Should Avoid
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In today’s digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It’s no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.
- Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn’t mean you make it lengthy or never-ending. If you did so, it’ll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
- Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it’ll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
- No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
- No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it’ll zero your efforts of generating the leads.
These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn’t hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company’s impression and, you should use this tool ideally to make it work for your goals.

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Source by Gunjan Singh

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August 28, 2023
Give Away Your Best MLM Success Stories

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Give away your best MLM success stories during special days throughout the year. Sounds crazy but if packaged right and promoted to deal with pain points you could see a boost in business. You can bundle them or change formats of any of them. The best way is to find a mixture of formats and use them in your marketing plan during holidays or other special events. Why should you give them away? Holidays are often cash restrictive. This prevents prospect from spending money on things that may not have a high priority.

MLM success stories can break down walls

If your finding a lot of resistance in your day to day operations. You could offer something special to help gain business, especially if it’s around MLM success stories or events. The stories can make a difference between success and failure. There is a set up to the whole idea. It must have a good promotional length and should be easy to access and the material should be complete. These three areas are important to the execution of your promotional campaign.

The individual MLM success stories can include a variety of themes. You may want to run a single theme if you chose. Single themed stories are aimed at specific areas of a pain point in the person’s life. They can be done in most formats that include videos and eBooks. You can design a themed campaign for them that is separate from a multi themed set. Even though these sets can reach a broader audience that is looking for a generalized picture.

Plan and measure for success for MLM success stories

Plan your MLM success stories campaign carefully. The stories are the end product and are given away for free. This doesn’t mean you can’t link them to an email list. You may be able to link them to a social media follow and like. If you use WordPress, keep an eye out for new tools that can help. The end goal is to drive success in all areas. You could and should like premium content from your freebie in order to create a strong path for the visitors to follow.

Always check your analytics for information regarding to the success and of your campaign. Measure the visits to the bounces and take a snapshot before launching the campaign. This can help you adjust and realign your efforts. Check it at least once a week and take a snapshot often as well. Especially if you are running a quarterly campaign.

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Source by David L. Feinstein

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November 12, 2022
How to Bundle Your Leveraged Sales Offers

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Is there a way to bundle leveraged sales in a way that it is lucrative to both you and your prospects? The answer is yes and we will cover the basic process promotion of bundled goodies. If you're looking to increase your income potential without having to rely on your primary offer, leveraged sales is the way to go. Small gains over time leads to decreased overhead and a stronger bottom line. You can see places like McDonald's, Amazon and even Starbucks offer unique items at a low cost. They offer value to their prospects that ends up building up their revenue flow.

Bundle your leveraged sales on the need of the prospect

Leveraged sales are only as effective as the planning that has been put into creating them. From concept to research and finally to deployment, every aspect requires attention to detail. Just like when you created your marketing strategy. The leveraged sales offer must be developed from a need. This need comes from knowing your prospects. It will take time to ensure that your offers are gaining sales. If they are not, you can look at your promotion efforts, type of offer and prospect profile to see if you're hitting the mark or not.

You can bundle your leveraged sales ideas together in order to increase value to your prospects. They can then lead to other offers or even to your main attraction. The most common way to bundle offers are to include two different offer types. As an example, for this would be an eBook and worksheet bundled in one package. Other examples include podcasts with personalized email correspondence. There is no limit to what you can bundle, you can bundle a series as well. The most difficult elements to work with is the pricing.

Promoting your leveraged sales bundle effectively

Promoting your leveraged sales bundled offers is very important to your success. Self-promoting can be hard, but nevertheless your revenue will require careful monitoring as you cast your offers out on various social media networks. As you promote informational material, you may want to mix in your offers as well. Some channels can offer you other ways to reach your audience, running a small advertising campaign could provide great insight to the effectiveness of your call to action message. Be careful with the data and always keep analyzing it to see where you can make improvements.

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Source by David L. Feinstein

Views: 1

November 12, 2022
Grief And Loss Healing Actions – Not Unkept Promises

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When grief and loss smack you in the face – what do you do? There are five needed keys to help you heal your sorrow circumstance. It is vital to have a certain attitude and follow a proper beneficial path. The following five keys are essential enabling action solutions to help you reconcile your grieving, gain back your happiness – and again be engaged in a more fulfilling and wholesome life.

Key #1 Do What You Say You Will Do

“You are what you do, not what you say you’ll do.”

~ Carl Jung

There have been times in life for each of us when we have not done what we said we were going to do. In retrospect perhaps the reason we didn’t doesn’t matter. Yet, now, in times of horrendous grief what you say you are going to do really matters. What you are in your new-you-grief-loss-circumstance is determined by what you say you will do. Choose carefully.

Key #2 Follow A Beneficial Path

At first a grief healing path may appear to be fully and permanently detoured. As stifling grief and loss happenings encompass your life. Hope and joy can temporarily disappear. Yet, happiness and joy are within your grasp. There really is a blue sky behind every dark ominous cloud of sorrow. Unwanted circumstances cause you to wonder about life and the future. Sorrow and loss situations can cause you to search for understanding, strength and will. As you wonder and search for new understanding you will discover a new purpose, a helpful path. Life’s detours provide you with meaningful innovative potential assistance. A beneficial solution healing path is essential to your wellbeing.

“The key to success, and to happiness, is being fully engaged in life – leading yourself with inspiration and committed action – setting your own fine and honorable example.”

~ Jonathan Lockwood Huie

You can discover beneficial inspiration and an action path to follow. Every success experienced is dependent upon on your actions. Choose your path for hope and peace.

Key #3 Don’t Make Excuses

Ninety-nine percent of the failures come from people who have the habit of making excuses.

~ George Washington Carver

Unwanted and annoying grief causes change. Often grief conditions can bring you feelings of hopelessness and uncertainty. Your healing journey is a grief reconciling expedition. Failing to take steps to disallow permanent mourning to remain can detour your healing efforts. An excuse only satisfies the one making an excuse.

No excuses – seize the moment – your challenge is to grow by establishing new harmony and reconciling your sorrowful circumstance. Now is the time to discover a new fulfillment in living and loving your life. Growth requires you to use your inner most potential to find new purpose and happiness. Consider how you can grow emotionally and spiritually. What specific actions can you put in place? Can you be more diligent in your efforts? Recognize that personal grief can provide avenues to inspire and lift you. Make a list of 3 things you can implement into your daily activities to inspire more direction and hope. Decide how you will use those 3 things to grow in happiness and hope now! Begin today!

Key #4 Make A Unwavering Commitment

The words: “If It Is To Be It Is Up To Me” ring true to life and your success in meeting challenges. Once you make a personal unwavering commitment to take specific actions you will become aware of potential possibilities and solutions to heal your grieving. Beneficial solutions will appear. You can discover the essential wisdom, strength, and insights if you seek them. You will discover immediate resources to help you overcome your loss and sorrow.

Key #5 Seek And Engage In All Beneficial Sources

Many will seize each moment of possibilities and opportunities. They will live their life to the fullest. Why don’t you? Today can be your new day. You can gain transformative insights to help reconcile your grieving. Seek healing sources and engage in all solutions beneficial to you. You can heal your grief and have new peace and hope. You can survive and thrive after grief and loss.

“When our days become dreary with low-hovering clouds of despair, and when our nights become darker than a thousand midnights, let us remember that… [God] is able to make a way out of no way, and transform dark yesterdays into bright tomorrows.” ~ Martin Luther King Jr.

Don’t forget God as an additional inspiration and strength in healing your grief. For some – at the time of serious sorrow – the first place they turn is to their God. Others fail You can discover the essential wisdom, strength, and insights if you seek them. You will discover immediate resources to help you overcome your loss and sorrow. Commune with God nor do they seek additional inspiration and strength and help from their God.

Today ponder deeply what you can do to make your life happier and more joyful. Write down five actions you can take to contribute to your well-being. Always take into consideration any limitations you may have. Then realize you have within your grasp the power to say: “This I am today; that I will be tomorrow. Joy and happiness is within my reach.” Embrace all positive available social media, technology, internet, and all other beneficial and essential resource solutions.

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Source by Duane Marchant

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November 12, 2022
Have Your Grief Healing Efforts Been Half-Way?

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Have Your Grief Healing Efforts Been Half-way commitments? Because of your awful grief happening have your self-promises to overcome your unwanted sorrow and loss been only half-hearted?

“Many important things shouldn’t be done half-way. Think of getting married, having children, starting a business, changing your career. There are times to gather your courage and make the leap, the whole leap.”

~ Jonathan Lockwood Huie

Grief healing is certainly an imperative, essential and important consideration! It is vital to you to recognize half-way actions as simply expressed words that fade into the air and are nothing more than uttered wishes. To stop grieving and start healing, after a horrendous grief experience, requires total commitment of the mind and heart.

“You can’t cross a chasm in two small jumps.”

~ old proverb often attributed to David Lloyd George

Overcoming your grief chasm is personal and unique requiring essential action steps. Have you clearly defined beneficial steps you will take? Half-measured actions are an unpalatable food-source for healing from your grief and loss.

Action Steps

Perhaps because of your awful grief and loss, your what-to-do actions have been like a Beebe rattling around on the floor of a boxcar. It is important that you identify your personal decisive grief healing actions with clarity. Your sorrow and loss need your attention now!

“Up to a point a man’s life is shaped by environment, heredity, and moments and changes in the world about him. Then there comes a time when it lies within his grasp to shape the clay of his life into the sort of things he wishes to be. Only the weak blame parents, their race, their times, lack of good fortune, or quirks of fate. Everyone has it within his power to say, ‘This I am today; that I will be tomorrow.’” ~ Louis L’Amour

Early in your grief experience perhaps you have lacked clarity, even experienced confusion, as to actions you should take. In the aftermath of your extreme sorrow and loss you may have taken the shotgun approach rather than pondering and deciding clearly what you wish and should do. Ready-aim-fire-shoot without an identifiable healing plan target purpose is not ever in your best healing interest. Now is the vital time for you to decide. Because your grief experience is unique to you it is essential you decide now the most beneficial actions you will take.

Commitment Action

Over the years my life’s happenstances have underscored a vital clarity. I have learned an essential personal truth: As I have experienced failures and successes – professionally, personally and physically – I have learned that until I commit, I am hesitant; there is a chance I will draw back and be ineffective. Nonetheless, the moment I absolutely commit, expectations also move. All sorts of things occur; a stream of assistance and helpful happenings, which I couldn’t have imagined, have come to me. Possibilities and opportunities appear, often unforeseen until I commit to act. Then I experience new personal and spiritual empowerment to develop new habits that support me in new special desired efforts. I am enabled to choose to be willing to grow and evolve professionally, personally, spiritually and physically. This commitment concept has been proven to me time and time again, and so indelibly stamped into my mind, that I believe it is a true principle for individual support and growth.

After your personal commitment, your life will begin to give beneficial answers to help stop your grieving and start healing. You will receive insight, inspiration and strength far beyond what you imagined.

What Is Half Success

Half-way and half-hearted actions result in half success. What is half success? Fifty percent of a forever life condition that can be restored more whole is not what you should accept. You can’t always control life experiences that often permanently change what you hope and dream your life will be. Nonetheless permanent peace, happiness and a life more whole is attainable even if your wholeness is different. Be willing to take the action and make the commitment to seek more happiness and peace. Seek your joy with all your mind and heart. Believe you can obtain lasting hope, peace and wholeness.

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Source by Duane Marchant

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November 11, 2022
The ROI of Marketing Automation

Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement a marketing automation system to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently. This paper outlines how marketing automation optimizes marketing programs and can help companies.

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http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=149

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May 9, 2020
Commemorating Smallpox Eradication – a legacy of hope, for COVID-19 and other diseases

On 8 May 1980, the 33rd World Health Assembly officially declared: ‘The world and all its peoples have won freedom from smallpox.’

The declaration marked the end of a disease that had plagued humanity for at least 3 000 years, killing 300 million people in the 20th century alone.

It was ended, thanks to a 10-year global effort, spearheaded by the World Health Organization, that involved thousands of health workers around the world to administer half a billion vaccinations to stamp out smallpox.

The US$ 300m price-tag to eradicate smallpox saves the world well over US$ 1 billion every year since 1980.

Speaking at a virtual event hosted at WHO-HQ, involving key players in the eradication effort, WHO Director-General, Dr Tedros Adhanom Ghebreyesus said, “As the world confronts the COVID-19 pandemic, humanity’s victory over smallpox is a reminder of what is possible when nations come together to fight a common health threat.”

The world got rid of smallpox thanks to an incredible demonstration of global solidarity, and because it had a safe and effective vaccine. Solidarity plus science equalled solution!

Dr Tedros highlighted that smallpox eradication also offers hope for efforts to eliminate other infectious diseases, including polio, which is now endemic in just two countries. To date, 187 countries, territories and areas have been certified free of Guinea worm disease, with seven more to go. And the fight against malaria has so far resulted in 38 countries and territories certified as malaria-free. In the case of Tuberculosis (TB), 57 countries and territories with low TB incidence are on track to reach TB elimination.

At the event, Dr Tedros unveiled a commemorative postal stamp to recognize the global solidarity that drove the initiative and honour the efforts of health workers who ensured its success.

The stamp, developed by the United Nations Postal Administration (UNPA), in collaboration with WHO, signifies what national unity and global solidary can achieve. Numerous countries, such as Guinea, India, Nigeria, Philippines, Togo and others issued smallpox stamps to show support for, and raise awareness about WHO’s Intensified Smallpox Eradication Programme launched in 1967.

WHO Regional Director for Africa, Dr Matshidiso Moeti’s earliest memories of smallpox is of her father. “I was visiting WHO headquarters, and I saw a photo of my Dad, standing with the other experts on the Global Commission. I remember him going out, doing follow-up visits with patients. He often would go with a driver and disappear into the bush for days. I felt in awe of his tireless work. The strategies used to eradicate smallpox still apply today.”

“Lessons learned from smallpox are used today to respond to disease outbreaks. For example, house-to-house active case-finding underpins the polio eradication programme, and ring vaccination of contacts is helping to combat the spread of the Ebola virus disease. Similarly, surveillance, case-finding, testing, contact-tracing, quarantine, and communication campaigns to dispel misinformation are central to controlling COVID-19, “ explained David Heymann, Professor of Infectious Disease Epidemiology at The London School of Hygiene & Tropical Medicine (LSHTM) and Distinguished Fellow, Global Health Security at Chatham House, London.

Following smallpox eradication, WHO and UNICEF launched the Expanded Programme on Immunization, under which 85% of the world’s children are vaccinated and protected from debilitating diseases.

With the potential of a COVID-19 vaccine ahead, ensuring sufficient supplies and reaching people in hard to reach places is a high priority. Addressing vaccine hesitancy poses a significant challenge to stop the virus. Access to accurate public health information and education is critical to ensure that the public has the facts to keep themselves and others safe.

To permanently commemorate the eradication of smallpox and the lessons learned on a global scale, rather than every 10-years, WHO is calling museums, exhibition companies, designers, curators and associations to develop an immersive, interactive and educational exhibition on smallpox and its relevance for COVID-19 and global health security. The exhibition, which will be unveiled later this year, will promote a better understanding of public health and empower people to keep informed and safe during a pandemic.

Notes to the media

Smallpox stamp

The smallpox stamp is in the denomination of CHF 1,70. It was designed by Sergio Baradat (United Nations) in collaboration with the World Health Organization and is available for purchase at unstamps.org. The stamp can be used to mail postcards and letters around the world, provided that they are sent from the UN headquarters in New York, Geneva or Vienna respectively.

Smallpox Eradication dates

On 9 December 1979, a global commission certified that smallpox had been eradicated, and this certification was officially accepted by the 33rd World Health Assembly in 1980.

Museum Exhibition

Exhibition design companies, museums, curators and other companies/organizations in this field are invited to express their interest to develop an immersive, educational exhibition on smallpox and its relevance for COVID-19 and global health security by writing to privatesectorpartners@who.int

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May 9, 2020
Billions worldwide living with herpes

About half a billion people worldwide are living with genital herpes, and several billion have an oral herpes infection, new estimates show, highlighting the need to improve awareness and scale up services to prevent and treat herpes.

About 13% of the world’s population aged 15 to 49 years were living with herpes simplex virus type 2 (HSV-2) infection in 2016, the latest year for which data is available. HSV-2 is almost exclusively sexually transmitted, causing genital herpes. Infection can lead to recurring, often painful, genital sores in up to a third of people infected.

Herpes simplex virus type 1 (HSV-1) is mainly transmitted by oral to oral contact to cause oral herpes infection – sometimes leading to painful sores in or around the mouth (“cold sores”). However, HSV-1 can also be transmitted to the genital area through oral sex, causing genital herpes.

Around 67% of the world’s population aged 0 to 49 had HSV-1 infection in 2016 – an estimated 3.7 billion people. Most of these infections were oral; however, between 122 million to 192 million people were estimated to have genital HSV-1
infection.

Genital herpes is a substantial health concern worldwide – beyond the potential pain and discomfort suffered by people living with the infection, the associated social consequences can have a profound effect on sexual and reproductive
health” says Dr Ian Askew, Director of the Department of Sexual and Reproductive Health and Research at the World Health Organization (WHO).

Herpes and HIV

People with HSV-2 infection are at least three times more likely to become infected with HIV, if exposed. Thus, HSV-2 likely plays a substantial role in the spread of HIV globally. Women are more susceptible to both HSV-2 and HIV. Women living in
the WHO Africa Region have the highest HSV-2 prevalence and exposure to HIV – putting them at greatest risk of HIV infection.

No cure: vaccine needed

There is no cure for herpes. Antiviral medications, such as acyclovir, famciclovir, and valacyclovir, can help to reduce the severity and frequency of symptoms but cannot cure the infection.

Better awareness, improved access to antiviral medications and heightened HIV prevention efforts for those with genital HSV symptoms are needed globally. In addition, development of better treatment and prevention interventions is needed, particularly
HSV vaccines.

“A vaccine against HSV infection would not only help to promote and protect the health and well-being of millions of people, particularly women, worldwide – it could also potentially have an impact on slowing the spread of HIV, if developed
and provided alongside other HIV prevention strategies” says Dr Meg Doherty, Director of the WHO Department of Global HIV, Hepatitis, and STI Programmes.

Authored by staff at the University of Bristol, the WHO, and Weill Cornell Medical College-Qatar, and published in the Bulletin of the World Health Organization, this new study estimates the global infection prevalence and incidence of HSV-1 and HSV-2
in 2016.

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https://www.who.int/news-room/detail/01-05-2020-billions-worldwide-living-with-herpes

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May 9, 2020
WHO and European Investment Bank strengthen efforts to combat COVID-19 and build resilient health systems to face future pandemics
- WHO and the European Investment Bank enhance cooperation to support countries in addressing the health impact of COVID-19
- The first phase will address urgent needs and strengthen primary health care in ten African countries
- Enhanced WHO-EIB partnership will scale up financing to assure the chain of essential supplies, including personal protective equipment, diagnostics and clinical management
- New initiative will accelerate investment in health preparedness and primary health care with a focus on health work force, infrastructure, and water, sanitation and hygiene
- The initiative involves measures to address the growing threat of antimicrobial resistance
The World Health Organization and the European Investment Bank will boost cooperation to strengthen public health, supply of essential equipment, training and hygiene investment in countries most vulnerable to the COVID-19 pandemic.

The new partnership between the United Nations health agency and the world’s largest international public bank, announced at WHO headquarters in Geneva earlier today, will help increase resilience to reduce the health and social impact of future health emergencies.

“Combining the public health experience of the World Health Organization and the financial expertise of the European Investment Bank will contribute to a more effective response to COVID-19 and other pressing health challenges,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General.

“WHO looks forward to strengthening cooperation with the EIB to improve access to essential supplies including medical equipment and training, and deliver better water, sanitation and hygiene where most needed. New initiatives to improve primary health care in Africa and support the EU Malaria Fund hint at the potential impact of our new partnership,” Dr Tedros concluded.

“The world is facing unprecedented health, social and economic shocks from COVID-19. The European Investment Bank is pleased to join forces with the World Health Organization as a key part of Team Europe’s efforts to address the global impact of the COVID-19 pandemic. The EU Bank’s new partnership with the WHO will help communities most at risk by scaling up local medical and public health efforts and better protect people around the world from future pandemics. This new cooperation will enable us to combat malaria, address anti-microbial resistance and enhance public health in Africa more effectively,” said Werner Hoyer, President of the European Investment Bank.

Improving local public health efforts to tackle coronavirus

The WHO and the EIB will increase cooperation to help governments in low- and middle-income countries to finance and secure access to essential medical supplies and protective equipment through central procurement.

Building resilient health systems in vulnerable countries across Africa

The WHO and the EIB will reinforce cooperation to support immediate COVID-19 needs and jointly develop targeted financing to enhance health investment and build resilient health systems and primary health care to address public health emergencies as well as accelerate progress towards Universal Health Coverage.

The partnership will benefit from the EIB’s planned 1.4 billion EUR response to address the health, social and economic impact of COVID-19 in Africa.

This will address immediate needs in the health sector and provide both technical assistance and support for medium-term investment in specialist health infrastructure.

The collaboration envisages rapid identification and fast-track approval of financing for health care, medical equipment and supplies.

The first phase of the collaboration will see public health investment in ten African countries.

Long-term collaboration to overcome market failures in global health

The agreement signed today establishes a close collaboration to overcome market failure and stimulate investments in global health, accelerating progress towards Universal Health Coverage. Increased cooperation between the WHO and the EIB will strengthen the resilience of national public health systems and enhance preparedness of vulnerable countries against future pandemics, thanks to investments in primary care infrastructure, health workers and improved water, sanitation and hygiene.

Future cooperation will strengthen the EIB’s 5.2 billion EUR global response to COVID-19 outside the European Union.

Scaling up investment to tackle antimicrobial resistance

The two organisations will also cooperate in an initiative to address investment barriers hindering development of new antimicrobial treatment and related diagnostics. Antimicrobial resistance is amongst the most significant global health threats.

The WHO and the EIB are working on a new financing initiative to support development of novel antimicrobials and address the estimated 1 billion EUR needed to provide medium-term solutions to antimicrobial resistance. Other crucial partners have been invited to join this discussion.

Improving the effectiveness of malaria treatment

Under the new agreement the EIB and WHO will support development of the EU Malaria Fund, a new 250 million EUR public-private initiative intended to address market failures holding back more effective malaria treatment.

Strengthening EIB support for healthcare, life science and COVID-19 investment

In recent years the European Investment Bank has provided more than 2 billion EUR annually for health care and life science investment.

In the context of the COVID-19 pandemic, the EIB is currently assessing over 20 projects in the field of vaccine development, diagnostic and treatment, leading to potential investments in the 700 million EUR range. The EIB will also take part in the EU’s rolling pledging effort for the coronavirus global response that is taking place on May 4th.

Background information

The European Investment Bank (EIB) is the long-term lending institution of the European Union owned by its Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals.

The World Health Organization provides global leadership in public health within the United Nations system. Founded in 1948, WHO works with 194 Member States, across six regions and from more than 150 offices, to promote health, keep the world safe and serve the vulnerable. Our goal for 2019-2023 is to ensure that a billion more people have universal health coverage, to protect a billion more people from health emergencies, and provide a further billion people with better health and wellbeing. For updates on COVID-19 and public health advice to protect yourself from coronavirus, visit www.who.int and follow WHO on Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, YouTube

WHO’s information site on the COVID-19 pandemic

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May 9, 2020
Statement on the third meeting of the International Health Regulations (2005) Emergency Committee regarding the outbreak of coronavirus disease (COVID-19)
The third meeting of the Emergency Committee convened by the WHO Director-General under the International Health Regulations (2005) (IHR) regarding the coronavirus disease (COVID-19), took place on Thursday, 30 April 2020, from 12:00 to 17:45 Geneva
time (CEST).

Proceedings of the meeting

Members and advisors of the Emergency Committee were convened by teleconference. Membership of the Emergency Committee was expanded
to reflect the nature of the pandemic and the need to include additional areas of expertise.

The Director-General welcomed the Committee, thanked them for their commitment to enhancing global public health, and provided an overview of the major achievements in the COVID-19 response since the last Emergency Committee meeting on 30 January 2020.
Representatives of the legal department and the Department of Compliance, Risk Management, and Ethics (CRE) briefed the members on their roles and responsibilities.

The Ethics Officer from CRE provided the members and advisers with an overview of the WHO Declaration of Interest process. The members and advisers were made aware of their individual responsibility to disclose to WHO, in a timely manner, any interests
of a personal, professional, financial, intellectual or commercial nature that may give rise to a perceived or direct conflict of interest. They were additionally reminded of their duty to maintain the confidentiality of the meeting discussions and
the work of the committee. Only those committee members and advisers who were not considered to have any perceived or direct conflict of interest participated in the meeting.

The Secretariat turned the meeting over to the Chair, Professor Houssin. He also welcomed the Committee and reviewed the objectives and agenda of the meeting.

The WHO Regional Emergency Directors and the Executive Director of the WHO Health Emergencies Programme (WHE) provided regional and the global situation overview. After ensuing discussion, the Committee unanimously agreed that the outbreak still constitutes
a public health emergency of international concern (PHEIC) and offered advice to the Director-General.

The Director-General declared that the outbreak of COVID-19 continues to constitute a PHEIC. He accepted the advice of the Committee to WHO and issued the Committee’s advice to States Parties as Temporary Recommendations under the IHR.

The Emergency Committee will be reconvened within three months or earlier, at the discretion of the Director-General. The Director-General thanked the Committee for its work.

Advice to WHO

Coordination, planning, and monitoring
- Continue to lead and coordinate the global response to the COVID-19 pandemic in collaboration with countries, the United Nations (UN), and other partners.
- Work with fragile states and vulnerable countries that require additional technical, logistical and commodity support.
- Establish mechanisms to compile lessons learned from country and partner experiences and WHO missions and share the best practices and updated recommendations.
- Provide further guidance to countries about adjusting public health measures, taking into account the different epidemiological situations of the pandemic.
- Promote the inclusion of all interested countries, including low- and middle-income countries from all regions, in the Solidarity clinical trials for therapeutics and vaccines.
- Continue efforts with partners to obtain equitable access to personal protective equipment, diagnostics, and biomedical equipment essential to the pandemic COVID-19 response.
- Continue to coordinate global expert networks in epidemiology, laboratory, vaccines, clinical care, infection prevention and control, social sciences, and operational research; modelling; and other technical support.
One Health
- Work with the World Organisation for Animal Health (OIE), the Food and Agriculture Organization of the United Nations (FAO), and countries to identify the zoonotic source of the virus and the route of introduction to the human population, including
  the possible role of intermediate hosts. This should be accomplished through efforts such as scientific and collaborative field missions, which will enable targeted interventions and a research agenda to reduce the risk of similar events.
- Work closely with OIE and FAO to provide guidance on how to prevent SARS-CoV-2 infections in animals and humans and prevent the establishment of new zoonotic reservoirs.
- Work with partner organizations and countries to strengthen the global food supply chain, protect food workers, properly manage food markets, and mitigate possible disruptions to the food supply.
Essential Health Services
- Support countries to assess and manage the unintended consequences of public health measures implemented to control the COVID-19 pandemic, including gender-based violence and child neglect.
- Support countries to monitor their ability to provide and strengthen essential health services throughout a likely extended COVID-19 response. This should include, but is not limited to, essential prevention for communicable diseases, particularly
  vaccination; services related to reproductive health, including care during pregnancy and childbirth; care of vulnerable populations, such as young infants and older adults; provision of medications and supplies for the ongoing management of chronic
  diseases, including mental health conditions; continuity of critical inpatient therapies; management of emergency health conditions and common acute presentations that require time-sensitive intervention; and auxiliary services, such as basic
  diagnostic imaging, laboratory services, and blood bank services.
- Support countries to address shortages of essential medicines and health products, personal protective equipment, and other medical supplies and to establish sustainable risk management practices to prevent future shortages.
Risk communication and community engagement
- Continue risk communications and community engagement activities through the WHO Information Network for Epidemics (EPI-WIN) and other platforms to counter rumours and misinformation.
- Continue to regularly communicate clear messages, guidance, and advice about the evolution of the COVID-19 pandemic, how to reduce transmission, and save lives.
- Work with partners and countries to articulate potential long-term consequences of COVID-19 pandemic, emphasizing the need for strengthened cross-sectoral preparedness, transparency and global coordination.
Surveillance
- Clarify the testing strategy, support countries to increase testing capacity, and aim to provide equitable access to diagnostic tests and supplies in light of market failures and global shortages.
- Continue to provide guidance on monitoring disease trends using Severe Acute Respiratory Infections (SARI) and Influenza Like Illness (ILI) surveillance systems in anticipation of the co-circulation of influenza viruses.
- Develop qualitative and quantitative indicators that countries can use to assess and monitor SARS-CoV-2 transmission at all levels of public health response.
- Continue to support countries and partners by providing technical and operational guidance, training platforms, and tools such as Go.Data,to enhance case identification and contact tracing capacity, strengthen the public health workforce, and engage
  communities for contact tracing.
- Provide clear qualitative and quantitative indicators to monitor SARS-CoV-2 transmission to inform the adjustment of public health and social measures.
Travel and Trade
- Continue working with countries and partners to enable essential travel needed for pandemic response, humanitarian relief, repatriation, and cargo operations.
- Develop strategic guidance with partners for the gradual return to normal operations of passenger travel in a coordinated manner that provides appropriate protection when physical distancing is not feasible.
- Update recommendations on appropriate travel measures and analyze their effects on international transmission of COVID-19, with consideration of the balance between benefits and unintended consequences, including entry and exit screening, education
  of travelers on responsible travel behaviour, case finding, contact tracing, isolation, and quarantine, by incorporating evidence on the potential role of pre-symptomatic and asymptomatic transmission.
To all States Parties

Coordination and Collaboration
- Support WHO leadership and continue to collaborate with WHO at all levels of the organization and with other countries to enable effective global COVID-19 pandemic preparedness and response.
- Participate in global solidarity efforts to enable access to essential supplies for all.
- Document and share lessons learned from efforts to control the pandemic, including the timing, pace, and sequencing of the application and lifting of public health measures.
Preparedness
- Strengthen preparedness for health emergencies, and build resilient health systems, incorporating lessons learned during different stages of the pandemic, and sharing experiences with other countries.
Surveillance
- Work with WHO and multisectoral partners to interrupt transmission by maintaining robust surveillance systems; enhancing capacities for case detection, testing, isolation of cases, contact tracing, quarantine of contacts, and rapid response; strengthening
  the public health workforce; and actively engaging communities for contact tracing, with a particular focus on high risk areas.
- In settings where testing a large proportion of suspected cases is not possible, monitor overall trends; undertake early detection through laboratory confirmation of a limited number of cases with a focus on health workers; and rapidly implement
  public health measures.
- Share with WHO all data necessary to conduct global risk assessments through data platforms, such as the Global Influenza Surveillance and Response System and the IHR mechanism. These data should include SARI and ILI where available.
- Use the WHO qualitative and quantitative indicators to assess and monitor SARS-CoV-2 transmission at all levels of public health response.
Additional Health Measures
- Avoid restrictions on international transport of food, medical and other essential supplies and permit the safe movement of essential personnel required for an effective pandemic response.
- Implement appropriate travel measures with consideration of their public health benefits, including entry and exit screening, education of travelers on responsible travel behaviour, case finding, contact tracing, isolation, and quarantine, by
  incorporating evidence on the potential role of pre-symptomatic and asymptomatic transmission.
- Implement and monitor case finding and contact tracing of travellers, using digital tools where appropriate.
- Continue to review travel and trade measures based on regular risk assessments, transmission patterns at origin and destination, cost-benefit analysis, evolution of the pandemic, and new knowledge of COVID-19.
- Engage in global efforts to respond to the challenges of COVID-19 in managing maritime vessels.
- Do not implement trade restrictions beyond those considered to be of public health importance in accordance with relevant international agreements.
- Continue to provide appropriate public health rationale to WHO for additional health measures in accordance with IHR.
Health Workers
- Prioritize the protection of the health workforce through access to training and provision of personal protective equipment, infection prevention and control measures, improved working conditions, application of WHO recommended testing strategies,
  and prevention of stigma and attacks on health workers.
Food Security
- Work with WHO and partners to strengthen the global food supply chain, protect food workers, properly manage food markets, and mitigate possible disruptions to the food supply, especially for vulnerable populations.
One Health
- Promote sound practices to manage risks of trade of live animals in food markets and regulate trade of exotic wildlife.
Risk Communications and Community Engagement
- Continue to engage communities to address rumours and misinformation and keep the public informed, with a focus on vulnerable populations.
Research and development
- Address research gaps such as: routes of transmission, including the role of asymptomatic and pre-symptomatic infection droplet, contact, fomite and aerosol transmission; and viral shedding; and animal source and intermediate hosts, in collaboration
  with partners.
- Continue to support and conduct COVID-19 research, in line with the WHO Research and Development Blueprint, and the road map for COVID-19 vaccines, diagnostics, and therapeutics.
- Continue sharing full genome sequences to increase global understanding of virus evolution and phylogenetics and their application to public health practices.
Essential Health Services
- Maintain essential health services throughout a likely extended COVID-19 response. This should include essential prevention for communicable diseases, particularly vaccination; services related to reproductive health, including care during pregnancy
  and childbirth; care of vulnerable populations, such as young infants and older adults; provision of medications and supplies for the ongoing management of chronic diseases, including mental health conditions; continuity of critical inpatient
  therapies; management of emergency health conditions and common acute presentations that require time-sensitive intervention; and auxiliary services, such as basic diagnostic imaging, laboratory services, and blood bank services.
- Continue to track and document the impact of COVID-19 on essential health services.
Read More
https://www.who.int/news-room/detail/01-05-2020-statement-on-the-third-meeting-of-the-international-health-regulations-(2005)-emergency-committee-regarding-the-outbreak-of-coronavirus-disease-(covid-19)

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May 9, 2020