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Tag: Effective

  • Effective Marketing Tips for Facebook

    Internet marketing is now considered to be essential in the business world. With it, you will be able to get more clients and significantly let your business grow without spending too much money. Internet marketing is a new breed of marketing. It is very different from marketing on the real world and for most people, internet marketing is quite complicated.

    If you don’t know how to market on the internet, the best way to start is by marketing on one of the most popular social networking websites available today, which is Facebook.

    First of all, Facebook is primarily a social networking website that is designed to let people communicate with their friends in a dynamic way. It also serves a way for people to meet new people and establish new relationships.

    For internet marketers, Facebook is packed with features that can be used to market products and services as well as their business website. If you are a first time internet marketer who wants to start easy, you might want to start with Facebook. You will see that Facebook will provide you with a lot of marketing potential and also help you let your business grow.

    The great thing about Facebook is that it is steadily growing. Today, it already has an estimated 64 million subscribers. With this number, you will definitely be able to find a lot of people who will be interested in what you have to sell.

    Also, Facebook has all the tools you need to market your products or services. Even if the tools and applications here are designed for communication, you have to consider that the main point about internet marketing is communication. Facebook has all the communication tools that you will ever need.

    Facebook also recently launched its Facebook Ads feature. Here, you will be able to officially advertise or market your brand, business or products. You can even market your website here at Facebook Ads.

    At Facebook Ads, you will be able to take advantage of its great marketing tools, such as the Advanced Targeting feature. Here, you will be able to target your niche market by age, gender, interests, location and more. This will mean that you will be able to easily target the clients you want. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.

    The Facebook Ads will also provide you with Trusted Referrals. With this feature, you will be able to attach friend to friend interactions about your business to your ads. Facebook encourages word of mouth marketing. This is a great feature as people are more likely to buy a particular product that is recommended by the person they know.

    Starting in Facebook Ads is very easy. The first is by pasting the URL of your website. After that, you will choose the audience you want. You can choose the age range, the location, education status, political views and relationship status. You can also include some keywords that will normally show up on interests.

    After that, you will create the advertising where you will insert a title and a body. You can also include a photo if you want. The last step is by setting up a budget.

    These are some of the tips that you should try to remember when advertising in Facebook Ads. By properly using it, you will be able to get your money’s worth and eventually let your business grow.

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  • Facebook: How It Can Help You with Your Marketing

    Facebook is primarily a social networking website that people use today in order to keep in touch with their friends and schoolmates. It is also a great way to meet new people and establish new relationships. With Facebook, you will see that it will let you create a network of friends and also join groups that share your interests.

    Although Facebook is great as a social networking website, it is also a website that internet marketers view as a market that is hard to pass up. Because of its popularity, internet marketers see Facebook as the website of their dreams. Why is it so? The reason is numbers.

    Facebook today now has millions of subscribers from all over the world. You will see that this particular website is the fastest growing social networking websites today. Millions of people log in and log out from this website and millions more everyday are subscribing for new accounts.

    Now, in marketing, you have to remember that numbers are very important. With Facebook getting lots of traffic, you can’t possibly manage the traffic it produces. However, you have to consider that Facebook is really quite manageable when it comes to getting traffic in your profile page and in your business website.

    You have to remember that different people from different backgrounds subscribe to Facebook. Inside Facebook, you will see that people will create groups. Some groups are for people who are in a specific age, while other groups are based on the interests of people.

    Depending on your target demographics, you can try becoming a member of one of these groups. If you can’t find a group that matches your target customer profile, you can create one for your own and try getting people who are interested to join you.

    Facebook also has the tools that you can use to effectively market your products and services as well as your website. It will have the news feeds, the wall, and it also has blogs as well as the notes. Using these things efficiently, you will be able to effectively tell people about what you have to offer.

    Also, Facebook encourages word of mouth advertising. If someone likes your profile page, they will be able to recommend your profile page in Facebook to their own network of friends. You need to remember that people will five times likely buy a product if it was recommended by someone they know. With this feature from Facebook, you will be able to market your products and services far more effectively than any other methods available.

    Your Facebook profile page is one large ad space that you can use to promote your products or services. You can post pictures, videos and other things. In fact, you can even syndicate your blog page by using RSS.

    As you can see, Facebook will basically provide you with everything that you need in internet marketing. With Facebook, you will get traffic and the tools you need in order to promote whatever you want to promote.

    In the world of internet marketing, you will see that Facebook is one website that you will never want to pass up. Here, you will have the opportunity to generate a lot of targeted traffic in your website, which means more sales and more profit.

    So, the next time you plan on marketing online, you might want to consider marketing on Facebook.

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  • Facebook Marketing: Effective Ways to Market on Facebook

    Marketing on [wiki]social networking[/wiki] websites, such as Facebook, is one of the hottest trends among businesses and internet marketers today. With over 62 million subscribers from all over the world, Facebook is considered to be a gold mine among internet marketers and for businesses that wants to gather more potential clients.

    Unlike other social networking websites, Facebook offers a unique feature that will let you efficiently market in the internet. This feature is the news feed feature. Depending on what your privacy settings is, you will be able to broadcast or announce whatever it is you want to announce through the news feed feature offered by Facebook.

    Although there are some people who doesn’t want this feature in Facebook, this particular feature does help in letting people know what their friends are up to. From an internet marketer’s view, you will see that the news feed feature offered in Facebook will serve as a great way to promote a product or service you are offering. This will enable your network to know what you are offering as well as let your groups know.

    So, here are some tips that you should remember in order to know how to harness the news feed feature to market a particular product or service. By remembering these following tips, you will be able to let people view it and in turn, let others in their network join in.

    The first thing that you need to do is create a profile. People in Facebook cannot add anyone in their network if the person they want to add doesn’t have a profile and vice versa. This is the first thing that you need to do. Also, you might want to complete your profile page to its fullest in order to let people viewing it take interest.

    The next tip is by trying to host an event and post it in the news feed. This will get people in your network interested and if your event is worth the time, they will even tell other people in their network to join in the fun. This is a great way to promote a [wiki]product[/wiki] or [wiki]service[/wiki].

    Thirdly, you may want to share a funny video or picture to your network of friends in Facebook. This will help in promoting your profile page and you will have a lot of targeted visitors that will eventually view your profile page as well as the contents you posted in it, such as the products or services you offer.

    Posting news articles is also a great way to get people’s attention in [wiki base=”MW”]Facebook[/wiki]. This will generate targeted traffic. For example, if you are selling sports apparels, you might want to post the latest news in sports. This will generate targeted traffic that will most likely be interested in what you are marketing.

    Posting comments on other people’s [wiki]profile[/wiki] page in Facebook is also a great way to extend your network of friends and profile viewers.

    These are the things that you need to remember about [wiki]Facebook marketing[/wiki]. By following these tips, you can be sure that you will be able to generate traffic in your Facebook profile page and extend your network. Through these tips, you will be able to have more potential customers visiting your Facebook profile page and know about what you have to offer.

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  • Ways for Men over 60 to Deal with Erectile Dysfunction

    As a man gets older the ability to get and to maintain an erection can be harder. Some men find it just takes a bit more foreplay. They may also find they can’t get a second erection soon after like they once could. This is normal and most couples find it to be an issue they can easily deal with. They are still able to have a very satisfying sex life in spite of such minor issues.

    However, some males end up with what is know as erectile dysfunction. This can become a serious issue that affects the individual both mentally and physically. At first they may only have the problem once in a while. It can be embarrassing but couples can deal with it. The partner needs to be very encouraging and supportive so it won’t become a mental issue the next time sex is initiated.

    For other men though erectile dysfunction can end up being a very serious problem. It can result in them becoming angry or upset. It can also lead to depression as many men do associate their manhood with their ability to have sexual intercourse. There are many reasons why a man may suffer from erectile dysfunction when they are 60 or older.

    Medical concerns are the number one factor. Heart disease, high blood pressure, and even diabetes can all cause erectile dysfunction. Seeing a professional about what is going on is very important. They can help prescribe medications that can help with the issue. Sometimes it turns out to be the medications that you are on that make it hard to get an erection. The doctor can help to determine the cause and get the person back on track.

    Mentally a man can prevent himself from being able to get an erection. Issues about not being able to in the past can certainly cause a great deal of anxiety. Not feeling attractive or worrying about being able to perform can also be a problem. Talking to your partner about your fears can help to alleviate them.

    Changing lifestyle habits can really make a difference too. Some men over 60 aren’t able to get an erection due to heavily smoking or drinking. Working to get rid of these habits can help the issue of erectile dysfunction to take care of itself. Likewise, changing your diet and losing weight can be helpful as well.

    There are several reasons why males over 60 years of age may be experiencing erectile dysfunction. Yet it doesn’t have to mean the very end of your sexual lifestyle. There are ways to deal with it that can get you back on track again. Be willing to try different things in order to get to the bottom of your problem.

    One of the most frustrating things for men with erectile dysfunction is that it can take time to discover what is going to make a difference. You have to be willing to follow the doctor’s orders. You have to be open to trying a course of action for a couple of months and then exploring another one if that one wasn’t effective for you.

    Sex for men over 60 is still very important and it can be very fulfilling. Don’t be afraid to look at your lifestyle to see where you can make changes. Go to a doctor you can trust and you are comfortable with. This way you can share your feelings and discover what your options are for effectively dealing with erectile dysfunction.

    Some of the different treatments that a doctor can offer include various medications. With advances in technology there are also implants that are surgically placed inside of the penis. Counseling can be very effective when the doctor feels there may be a mental link to the erectile dysfunction. Exploring the various options can help you to be able to get and maintain an erection again like you did when you were younger.

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  • Vascular Disease can Create Complications for Men over 60 wishing to have Sex

    Vascular disease is a type of problem older males can experience. It is a type of erectile dysfunction so it can definitely affect their ability to have the quality of sexual lifestyle they are interested in. With vascular disease, the arteries end up hardening. This is going to prevent enough blood from being able to flow to the penis for it to get hard at all or to get hard enough for intercourse to take place.

    Approximately 60% of all men over the age of 60 who have a type of erectile dysfunction find that it is due to vascular disease. This is why men over the age of 55 are encouraged to get a screening annually. Most doctors will include it in the physical exam that they do. Yet too many males don’t see a doctor for a routine check up each year as they should. As a result, they end up with vascular disease being a problem that isn’t identified until it has already affected their ability to maintain an erection.

    The research on the cases of vascular disease that have been found find some common factors. Males who smoke, have high cholesterol, or that are overweight tend to be at a higher risk. Males who have been diagnosed with diabetes or heart disease also have a higher chance of developing vascular disease as well.

    In order to determine if a man is suffering from vascular disease, an assessment is completed. Generally a blood test is done which can provide the necessary information. The penis may be touched as well to determine how sensitive the nerves are in it in connection with arousal.

    It is also very important for the patient to give accurate information. The assessment will ask when they last time a full erection was maintained. Many men lie about it as they don’t want to face the problem or share it with their doctor. Yet they are there to help with such issues and not being honest can prevent you from having a great sex life.

    Once the vascular disease has been confirmed, the doctor can discuss the course or action to remedy it. Many men who need to make lifestyle changes such as to stop smoking or to lose weight will for sexual activity to take place. That is how important it is to them and the life they wish to engage in.

    Sometimes the physical issues of vascular disease have to be treated with emotional needs too. For the male who has been dealing with it for a while, the anxiety and shame of not being able to maintain an erection can be a factor. Even if the physical issues are resolved, the mental block is still going to be there. Dealing with both factors at once gives these men the best chance of overcoming their erectile dysfunction.

    Depending on the assessment, the man may be given a prescription for various types of medications to help maintain an erection. Many of them have been quite successful and they continue to improve all the time. There are also vacuum devices given that will help to pull more blood into the penis so the erection can take place.

    Surgery is becoming more of a common way to treat vascular disease that has lead to erectile dysfunction as well. Many men want to go this route rather than having to use drugs or a pump to get their erections to take place. With surgery the arteries can be cleared so that the blood can naturally flow to the penis like it should. If there are veins that allow the blood to leak out they can be blocked. There are also implants that can be permanently inserted to assist a man with getting an erection.

    An estimated 30 million men are affected by vascular disease right now. Finding out if you are at risk is important as it can help you to avoid being part of the statistics. Should you end up with vascular disease though there are very effective ways of treating it. Rather than giving up on sex, see a doctor who can help you find the right solution for you.

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  • How Happy are those in their 60’s with their Sex Life?

    It may surprise you to find out how happy many people in their 60’s are with their sex life. This is due to people living longer lives than ever before due to effective health care. We also know how important it is to take care of our bodies. Sex isn’t something that has to go out the window just because you have aged. In fact, more people that are 60 years of age or older are having a great time with it than you might think.

    The act of those over 60 enjoying sex isn’t something new though like many people think. What has changed though is that there is more freedom to talk about it and to express information about it. You can even find places online where these people are talking about their sexual feelings and experiences. There are also many people in this age group still dating.

    Since they are on the dating scene, it is reasonable to expect that they will one day take those relationships to another level. They can have a very satisfying sexual lifestyle that helps keep them both young and vibrant. In fact, there is information to suggest that the more sexually active individuals are as they get older the happier they will be.

    Not everyone in this age group is happy with their sex life though. Women tend to have more problems with it then men. This is because there are more women in those older age groups than men. Not all of them are comfortable being with younger men due to how they feel society is going to see it. Yet there is really nothing wrong with it if both parties are happy with the relationship.

    For males, the inability to maintain an erection is the number one reason why they aren’t happy with their sex life in their 60’s. Yet there are many ways in which this problem can be resolved. Most doctors can help men get to the core of the issue and then let them know what options they have. Just because a person is older and things aren’t working on their own like they one did doesn’t mean you have to let it continue to be that way.

    Being sexually intimate is a great way to for older individuals to feel that they are loved and appreciated. They certainly don’t want to be lonely as they get older. Even if they do have friends and family, nothing can make you feel as wonderful as the respect and admiration from someone else. It is a good feeling to know someone desires you sexually as well.

    Don’t under estimate the power of having a sex life you are happy with at any age. It can only become more rewarding as an individual gets older. If you are over 60 and not happy with your sex life, then you do have the power to change it. Take an honest look at what you are happy with and what you aren’t.

    Once you have done this, evaluate what can be done to change it. These factors will fall into one of three categories – what you can do on your own, what you can do with your partner, and what you can change with the help of your doctor. Those things you can change on your own include your attitude towards sex, your feelings towards your body, and getting into touch with your feelings.

    You can make sex more rewarding when you are older by asking your partner to tell you what they need to make it more pleasurable. At the same time, express what the do that turns you on and what you need more of. If you find you don’t enjoy sex like you used to then you should speak to your doctor about what can be done.

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  • Guide To Better Budgeting

    Guide To Better Budgeting

    A budget is basically a money plan, outlining your financial goals. Having a budget, you can well establish and regulate funds, set and achieve your financial objectives, and make advance decisions as to how you want your finances to function well for you.

    The main idea in budgeting is for you to put aside a certain amount of money for expected as well as unexpected costs.

    Simply put, budgeting means an estimation of monthly home expenses basing it on previous expenses and bills.

    The initial step to take in budgeting is to find out how long will your compensation last. Define fixed expenses like car payments, home rental, insurance, etc. Likewise follow up your expenditures thoroughly for a month so you can discover and understand where your funds are going. Through proper determination of your “spending patterns”, you can immediately identify solutions for effective budgeting.

    For instance, when you have a steady monthly income of $4,000, you should subtract all your identified monthly bills from that income.

    Other bills can be assessed and then subtracted from the amount of your income. The balance that remained after fixed costs can now be your budget in the household. Rather than allocating money for miscellaneous like gas, clothing, entertainment and groceries, financial planning will allow you instead to use proportions or percentages of it.

    The strategic solution in order for budgeting to be successful is inflexibility as well as flexibility; there are fixed expenses so payment must be an inflexible factor.

    Budgeting will best work when very scarce omissions are made to greater limits. The idea here is to formulate goals and plans, then abide by it as much as you possibly can.

    Here are tips on how to budget:

    1.    Have good sense of money management.  Your attitude is essential. Reach an agreement and compromise and know the significance of reducing expenditures; it all involves a lot of sacrifice.

    2.    Plan your situation. Make a listing with your earnings to one side and your overheads on the other side.

    3.    Know the difference between luxuries and necessities. List down what you believe as luxuries, with it, split the list in half, crossing out half the list.

    4.    Practice frugality but with dignity. You can have fun with little or without spending at all. Rather than going shopping, play with the kids at the beach or at the park.  

    Budgeting is an effective and fundamental tool that is readily available to everyone.  Consider it, and benefit from it.

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  • Keep Them Handy: Budgeting Tools that Work

    Keep Them Handy: Budgeting Tools that Work

    Budgeting your monthly expenses in order to get the greatest return on your income (and perhaps, even put aside some for saving!) doesn’t have to be extremely hard.

    Various budgeting programs are available for use. Money management programs provide you with a usual package that allows you to enter your cash inflows and outflows, categorizes your expenditures, and at times, presents to you analysis of your spending behavior. Through these programs you can also input the various payments you have to make monthly, and subsequently track if you’ve paid your dues on time. Moreover, some programs also offer you a tax form draft that will help you make sure you’re not missing out on any dues or any deductibles, for that matter.

    Another budgeting tool that you can utilize are coupons. Various stores and magazines contain coupons that you can use to get discounts on various products. Should there be a need to purchase a particular product for which you have a coupon for, you will end up saving a fraction of what you might have had to spend on a regular purchase.

    Lists—whether on a piece of paper, on your cellular phone, or on your personal digital assistant (PDA) will help you keep focused on what you have to buy, and in effect, keep track of the purchases you make. A classic example is your regular grocery trip. Prior to making the trip, plan out the week’s entire menu and identify what food items and materials you need to purchase that are unavailable in your pantry. Then, make a list of other household items that you’ve run out of (or are eventually going to run out of before you can make the next trip to the grocery). Armed with these lists, you can go to the grocery and know exactly where to go and what you’re going to buy. Without these lists, you will walk idly along aisles, and will likely pick up various food items that you won’t likely need in the immediate future, or already have at home.

    A filing system is perhaps one of the best budgeting tools you can have in your home. With simple, labeled file folders, you can put together your bills, your receipts, and whatever bank documents are issued to you when you save or pay. By putting together your bills, your credit card receipts, and the like, you are able to keep track of how much you owe and when your payments are due.

    Effective budgeting tools are those that best address your needs as a consumer. Create your own budgeting tool or find a program to do it for you—just make sure it suits your lifestyle.

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  • Commemorating Smallpox Eradication – a legacy of hope, for COVID-19 and other diseases

    On 8 May 1980, the 33rd World Health Assembly officially declared: ‘The world and all its peoples have won freedom from smallpox.’ 

    The declaration marked the end of a disease that had plagued humanity for at least 3 000 years, killing 300 million people in the 20th century alone.

     

    It was ended, thanks to a 10-year global effort, spearheaded by the World Health Organization, that involved thousands of health workers around the world to administer half a billion vaccinations to stamp out smallpox.

    The US$ 300m price-tag to eradicate smallpox saves the world well over US$ 1 billion every year since 1980.

    Speaking at a virtual event hosted at WHO-HQ, involving key players in the eradication effort, WHO Director-General, Dr Tedros Adhanom Ghebreyesus said, “As the world confronts the COVID-19 pandemic, humanity’s victory over smallpox is a reminder of what is possible when nations come together to fight a common health threat.”

    The world got rid of smallpox thanks to an incredible demonstration of global solidarity, and because it had a safe and effective vaccine. Solidarity plus science equalled solution!

     

    Dr Tedros highlighted that smallpox eradication also offers hope for efforts to eliminate other infectious diseases, including polio, which is now endemic in just two countries. To date, 187 countries, territories and areas have been certified free of Guinea worm disease, with seven more to go. And the fight against malaria has so far resulted in 38 countries and territories certified as malaria-free. In the case of Tuberculosis (TB), 57 countries and territories with low TB incidence are on track to reach TB elimination.

    At the event, Dr Tedros unveiled a commemorative postal stamp to recognize the global solidarity that drove the initiative and honour the efforts of health workers who ensured its success.

    The stamp, developed by the United Nations Postal Administration (UNPA), in collaboration with WHO, signifies what national unity and global solidary can achieve. Numerous countries, such as Guinea, India, Nigeria, Philippines, Togo and others issued smallpox stamps to show support for, and raise awareness about WHO’s Intensified Smallpox Eradication Programme launched in 1967.

    WHO Regional Director for Africa, Dr Matshidiso Moeti’s earliest memories of smallpox is of her father. “I was visiting WHO headquarters, and I saw a photo of my Dad, standing with the other experts on the Global Commission. I remember him going out, doing follow-up visits with patients.  He often would go with a driver and disappear into the bush for days. I felt in awe of his tireless work. The strategies used to eradicate smallpox still apply today.”

     

    “Lessons learned from smallpox are used today to respond to disease outbreaks. For example, house-to-house active case-finding underpins the polio eradication programme, and ring vaccination of contacts is helping to combat the spread of the Ebola virus disease. Similarly, surveillance, case-finding, testing, contact-tracing, quarantine, and communication campaigns to dispel misinformation are central to controlling COVID-19, “ explained David Heymann, Professor of Infectious Disease Epidemiology at The London School of Hygiene & Tropical Medicine (LSHTM) and  Distinguished Fellow, Global Health Security at Chatham House, London.

    Following smallpox eradication, WHO and UNICEF launched the Expanded Programme on Immunization, under which 85% of the world’s children are vaccinated and protected from debilitating diseases.

    With the potential of a COVID-19 vaccine ahead, ensuring sufficient supplies and reaching people in hard to reach places is a high priority. Addressing vaccine hesitancy poses a significant challenge to stop the virus. Access to accurate public health information and education is critical to ensure that the public has the facts to keep themselves and others safe.

    To permanently commemorate the eradication of smallpox and the lessons learned on a global scale, rather than every 10-years, WHO is calling museums, exhibition companies, designers, curators and associations to develop an immersive, interactive and educational exhibition on smallpox and its relevance for COVID-19 and global health security.  The exhibition, which will be unveiled later this year, will promote a better understanding of public health and empower people to keep informed and safe during a pandemic.

    Notes to the media

    Smallpox stamp

    The smallpox stamp is in the denomination of CHF 1,70. It was designed by Sergio Baradat (United Nations) in collaboration with the World Health Organization and is available for purchase at unstamps.org. The stamp can be used to mail postcards and letters around the world, provided that they are sent from the UN headquarters in New York, Geneva or Vienna respectively.

     

    Smallpox Eradication dates

    On 9 December 1979, a global commission certified that smallpox had been eradicated, and this certification was officially accepted by the 33rd World Health Assembly in 1980.

    Museum Exhibition

    Exhibition design companies, museums, curators and other companies/organizations in this field are invited to express their interest to develop an immersive, educational exhibition on smallpox and its relevance for COVID-19 and global health security by writing to privatesectorpartners@who.int

    Read More
    https://www.who.int/news-room/detail/08-05-2020-commemorating-smallpox-eradication-a-legacy-of-hope-for-covid-19-and-other-diseases

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  • WHO and European Investment Bank strengthen efforts to combat COVID-19 and build resilient health systems to face future pandemics

    • WHO and the European Investment Bank enhance cooperation to support countries in addressing the health impact of COVID-19
    • The first phase will address urgent needs and strengthen primary health care in ten African countries
    • Enhanced WHO-EIB partnership will scale up financing to assure the chain of essential supplies, including personal protective equipment, diagnostics and clinical management
    • New initiative will accelerate investment in health preparedness and primary health care with a focus on health work force, infrastructure, and water, sanitation and hygiene
    • The initiative involves measures to address the growing threat of antimicrobial resistance

    The World Health Organization and the European Investment Bank will boost cooperation to strengthen public health, supply of essential equipment, training and hygiene investment in countries most vulnerable to the COVID-19 pandemic.

    The new partnership between the United Nations health agency and the world’s largest international public bank, announced at WHO headquarters in Geneva earlier today, will help increase resilience to reduce the health and social impact of future health emergencies. 

    “Combining the public health experience of the World Health Organization and the financial expertise of the European Investment Bank will contribute to a more effective response to COVID-19 and other pressing health challenges,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General. 

    “WHO looks forward to strengthening cooperation with the EIB to improve access to essential supplies including medical equipment and training, and deliver better water, sanitation and hygiene where most needed. New initiatives to improve primary health care in Africa and support the EU Malaria Fund hint at the potential impact of our new partnership,” Dr Tedros concluded.

    “The world is facing unprecedented health, social and economic shocks from COVID-19. The European Investment Bank is pleased to join forces with the World Health Organization as a key part of Team Europe’s efforts to address the global impact of the COVID-19 pandemic. The EU Bank’s new partnership with the WHO will help communities most at risk by scaling up local medical and public health efforts and better protect people around the world from future pandemics. This new cooperation will enable us to combat malaria, address anti-microbial resistance and enhance public health in Africa more effectively,” said Werner Hoyer, President of the European Investment Bank.

    Improving local public health efforts to tackle coronavirus

    The WHO and the EIB will increase cooperation to help governments in low- and middle-income countries to finance and secure access to essential medical supplies and protective equipment through central procurement.

    Building resilient health systems in vulnerable countries across Africa

    The WHO and the EIB will reinforce cooperation to support immediate COVID-19 needs and jointly develop targeted financing to enhance health investment and build resilient health systems and primary health care to address public health emergencies as well as accelerate progress towards Universal Health Coverage.

    The partnership will benefit from the EIB’s planned 1.4 billion EUR response to address the health, social and economic impact of COVID-19 in Africa.

    This will address immediate needs in the health sector and provide both technical assistance and support for medium-term investment in specialist health infrastructure.

    The collaboration envisages rapid identification and fast-track approval of financing for health care, medical equipment and supplies. 

    The first phase of the collaboration will see public health investment in ten African countries. 

    Long-term collaboration to overcome market failures in global health

    The agreement signed today establishes a close collaboration to overcome market failure and stimulate investments in global health, accelerating progress towards Universal Health Coverage. Increased cooperation between the WHO and the EIB will strengthen the resilience of national public health systems and enhance preparedness of vulnerable countries against future pandemics, thanks to investments in primary care infrastructure, health workers and improved water, sanitation and hygiene. 

    Future cooperation will strengthen the EIB’s 5.2 billion EUR global response to COVID-19 outside the European Union.

    Scaling up investment to tackle antimicrobial resistance

    The two organisations will also cooperate in an initiative to address investment barriers hindering development of new antimicrobial treatment and related diagnostics. Antimicrobial resistance is amongst the most significant global health threats.

    The WHO and the EIB are working on a new financing initiative to support development of novel antimicrobials and address the estimated 1 billion EUR needed to provide medium-term solutions to antimicrobial resistance. Other crucial partners have been invited to join this discussion. 

    Improving the effectiveness of malaria treatment

    Under the new agreement the EIB and WHO will support development of the EU Malaria Fund, a new 250 million EUR public-private initiative intended to address market failures holding back more effective malaria treatment. 

    Strengthening EIB support for healthcare, life science and COVID-19 investment

    In recent years the European Investment Bank has provided more than 2 billion EUR annually for health care and life science investment.

    In the context of the COVID-19 pandemic, the EIB is currently assessing over 20 projects in the field of vaccine development, diagnostic and treatment, leading to potential investments in the 700 million EUR range. The EIB will also take part in the EU’s rolling pledging effort for the coronavirus global response that is taking place on May 4th.

    Background information

    The European Investment Bank (EIB) is the long-term lending institution of the European Union owned by its Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals.

    The World Health Organization provides global leadership in public health within the United Nations system. Founded in 1948, WHO works with 194 Member States, across six regions and from more than 150 offices, to promote health, keep the world safe and serve the vulnerable. Our goal for 2019-2023 is to ensure that a billion more people have universal health coverage, to protect a billion more people from health emergencies, and provide a further billion people with better health and wellbeing. For updates on COVID-19 and public health advice to protect yourself from coronavirus, visit www.who.int and follow WHO on Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, YouTube

    WHO’s information site on the COVID-19 pandemic

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    https://www.who.int/news-room/detail/01-05-2020-who-and-european-investment-bank-strengthen-efforts-to-combat-covid-19-and-build-resilient-health-systems-to-face-future-pandemics

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