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  • Holistic Healing for Digestive Disorders

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    The digestive system is very crucial. It assists the body to absorb required nutrients and eliminate waste products. Any problems affecting it can lead to a lot of discomforts. The National Institute of Diabetes and Digestive and Kidney Diseases estimates that the number of Americans affected by digestive disorders to be 60 to 70 million. Luckily, there are natural, holistic healing remedies that can eliminate these diseases. Digestive disorders include the following.

    Heartburn (acid reflux) is a symptom of Gastroesophageal reflux disease (GERD). It occurs when contents from the stomach move back into the esophagus causing irritation.

    Gas is simply the air inside your digestive tract. It enters the gut when you swallow it and when undigested foods in your large intestine are broken down by bacteria to release it. Its symptoms include passing gas, burping, stomach pain and bloating.

    • Gastroesophageal reflux disease (GERD) occurs when the contents of your stomach return into the esophagus leading to heartburn. GERD is caused by unexpected relaxation of the lower esophageal sphincter.
    • Diarrhea is characterized by loose, watery stools. It leads to malabsorption and dehydration. Diarrhea can be caused by food allergies and intolerances, infections, problems in the digestive tract and medicine side effects.
    • Inflammatory bowel disease (IBD) is a term used to describe two disorders that lead to inflammation of the gastrointestinal tract. They are ulcerative colitis and Crohn’s disease. They both cause abdominal pain, severe diarrhea, stomach cramps, weight loss, and fatigue.
    • Constipation is characterized by fewer than normal bowel movements (less than three a week) or dry, hard and difficult bowel movements that are painful to pass. Other symptoms of constipation may include bloating and stomach pain.
    • Irritable bowel syndrome (IBS) is a condition that occurs in the large intestine (colon). It leads to bloating, abdominal pain, diarrhea, gas, and constipation. It is still not clear what causes IBS.

    Nutritional Response testing is the perfect holistic healing remedy to deal with digestive disorders. This form of treatment is pegged on the concept that the body knows and is able to correct its problems. The technique first analyzes the body to identify the root cause of the disorders after which nutritional support and lifestyle changes are recommended to help the body heal itself. Unlike traditional forms of treatment, it does not attempt to mask the symptoms. Instead, it tackles the underlying cause of the problem.

    Holistic Healing

    The first instinct when we experience pain and physical discomfort is to visit a medical professional to address the disease. This is not wrong, and it’s sometimes the best way to deal with the situation. However, physical pain is usually a manifestation of an underlying greater imbalance. Holistic healing appreciates this fact. Instead of dealing with the physical aspect only, it addresses the mental, emotional and spiritual aspects, too. It is not a quick fix. It is a journey to a more balanced lifestyle.

    The body contains different types of chemicals including neurotransmitters, enzymes, and hormones. Chemical imbalances can lead to many disorders in the body. Some diets can inhibit or stimulate hormone production and neurotransmitters thus leading to chemical imbalances. What appears to work for one individual might not work for another. That is why Nutritional Response Testing is perfect for identifying chemical imbalances. It can be customized to fit each individual’s needs.

    Are you struggling with any disorders? Are you looking for a safe, less invasive and effective treatment to deal with your condition? Nutritional Response testing is one of the best holistic healing remedies. You don’t have to suffer any longer.

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    Source by Dr. Louis Granirer

    Views: 0

  • 6 Tips to Consider When Seeking Rehab for Drug Addiction

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    For most people, drug addiction is a big problem. You feel as if your life is getting out of your control, and you can’t get it back on track. But you can get help to deal with the problem. And with proper treatment, you can recover before long. There are many treatment methods but we suggest that you opt for a drug rehab program. Before you decide on a program, you may want to follow the tips given below.

    1. Find a The Right Program

    The majority of rehab programs are focused on a certain drug category like sedatives or opioids. For effective treatment, you may want to ensure that you join a customized program.

    2. Consider Detoxification Therapy

    Based on the drug you are addicted to, you may have withdrawal symptoms as soon as you stop taking the drug. It happens when your body balances out the negative effects of the drug. You may experience these symptoms for a few hours or weeks. Once you show withdrawal symptoms, you may want to opt for detoxification. This process involves reducing the amount of drug you take or substituting it with another safer drug for a while.

    3. The Costs of Treatment

    Most insurance providers offer a minimum of partial coverage for the rehabilitation treatment. In addition, some employers also offer treatments methods for psychological conditions including drug addictions. So, you may want to find out more about your options so you can cover the cost without spending an arm and a leg.

    4. Treatment Options

    The majority of drug rehab centers offer a combo of different treatment methods rather than focus on just one type of treatment. They come up with a treatment plan that may best fit your needs. Often, the treatment plan involves two treatments: behavioral therapy and medication therapy.

    5. The Treatment Period

    According to some people, the treatment won’t take more than a month for complete recovery. However, the treatment may take a long longer before you get fully recovered. According to NIDA, the complete recovery may take up to 90 days. Therefore, the treatment plan should be given some time. You may have to bear patience.

    6. The first stage

    Lastly, you may want to keep in mind that addiction recovery is a kind of lifelong process. And the first stage of this process is rehabilitation. So, you may not want to expect your addiction to be fully cured at the end of the treatment program.

    Instead, you should go to the treatment center with a mindset that the addiction will go away gradually. And during this time, you will be able to find out how you can live a life that is free of addition and much more productive. Once the treatment is completed, you can go back to your normal life with the help of the skills and knowledge you gained during the treatment at the rehab center.

    So, if you have been thinking of considering an addiction treatment center for your drug addiction, we suggest that you follow the tips given in this article.

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    Source by Shalini Madhav

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  • Super HPV Cure – Use This Secret Remedy That Only Few Know To Cure HPV

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    HPV that causes genital warts in humans are thought to be incurable. Many people who are infected with this disease are forced to take modern medications that involves drugs to cope with the symptoms. The usual treatment for hpv include: freezing of the warts, surgical treatments to remove the warts, applying genital warts removing creams on affected areas etc. But in this article, I will reveal a secret remedy that no one has ever spoken about.

    Natural home remedies for genital warts such as applying, apple cider vinegar and tea tree oil are effective. But do you know that there is in fact a highly potent, special remedy for genital warts that are only known by few people? Doctors may have said that there is no cure for HPV and many people believed them and sort of resigned their fate to this disease. In this article I will reveal to you one super remedy that can cure your genital warts symptoms effectively and permanently.

    This super remedy is called the Black seed or Black cumin or Nigella sativa. Black seed or Nigella Sativa is often dubbed by healing experts from all over the world as the “cure to all ailments”. If you have been suffering long enough from the “incurable HPV and genital warts” symptoms, try doing this and see the results for yourself. I am sure that you will not be needing any steroids or antibiotics medications anymore.

    You see, most of our health complications have the same causes that is infection by micro-organisms such as bacteria, viruses, parasites and fungi. Nigella Sativa is very effective at treating your body as a whole. It actually combat and eliminate the root cause of the symptoms.

    If your immune system is either too weak or too strong, Black seed will regulate them in such a way that it will be able to excellently treat chronic, allergic and hormonal diseases. Not only that, Nigella Sativa or Black seed has many other benefits as well. It support your metabolism, improve your digestion, and lowers blood sugar levels.

    Treat your genital warts naturally and quickly. Be safe from dangerous side effects of modern medications which involves drugs and chemicals. Go over to my blog now, there are many info that you can read and benefit.

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    Source by Sam Simon

    Views: 0

  • Best Tips On How To Cure Psoriasis From The Inside

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    Psoriasis is a disease that is difficult to treat because it is still not very well understood. Despite this, there are many treatment therapies that have been developed despite there currently being no “cure” yet. There are also various natural psoriasis treatments that have proven to be very effective for many psoriasis sufferers to keep flare-ups at bay. One of those is to use diet which many believe is one of the best ways on how to cure psoriasis from the inside out.

    How to Cure Psoriasis from the Inside

    Using food is an essential part of not only promoting general health and wellbeing but is also important to prevent various diseases and conditions. This is because various foods contain essential vitamins and minerals that boost the immune system and in addition for psoriasis, have various skin healing properties.

    Using the right foods is important. Especially those that are organic and free of chemicals and antibiotics as well as saturated and trans fats.

    Though many doctors may not believe that a healthy diet alone will cure psoriasis, they do believe that if making certain dietary changes provides some benefits, there is no harm is following a diet for psoriasis. Especially in the current absence of a psoriasis cure which makes it crucial to try various remedies to see whether they will work for you that are both conventional and unconventional.

    Following the theme of using natural remedies that may work to heal your skin from the scourge of psoriasis, here are some of the best tips on how to cure psoriasis from the inside out;

    1. Turmeric

    One of the top recommended remedies on how to cure psoriasis from the inside AND outside is turmeric. This is a spice that is native to India where it has long been used in the ancient traditional healing practice of Ayurveda in addition to its common use in various culinary dishes as it gives curry its yellow color.

    There are many seemingly unbelievable stories from various people that have used turmeric for various diseases and conditions including psoriasis touting this spice’s benefits for healing. So if you are struggling with psoriasis, you may want to give turmeric a try.

    The active ingredient that is believed to be responsible for turmeric’s healing properties is curcumin.

    Curcumin is a very rich source of antioxidants which help to prevent the activity of free radicals in the body. Free radicals represent oxygen molecules that cause harm in the body by damaging healthy cells as a way for them to live and thrive in the body. The damage may increase the risk of developing various diseases and conditions including various cancers, arthritis, diabetes, osteoporosis, Alzheimer’s disease, as well as psoriasis.

    Turmeric helps to reduce inflammation in the body which is why it is believed to be one of the most effective remedies for psoriasis whose development is considered among various other reasons also related to the level of inflammation in the body.

    As mentioned earlier, turmeric can be taken internally as well as applied externally to the psoriasis lesions. Either method or both is said to be effective. For internal benefits, turmeric can be added to any food or drink e.g. to stews, cereals, oatmeal, salads, stir-fries, to smoothies, green juices, etc.

    To apply turmeric topically, make a paste with the turmeric and apply to the lesions and cover with a plastic wrap or adhesive and leave for a few hours or overnight and wash off. When used topically, depending on your skin tone, you may notice a yellow caste especially if you are very pale which will dissipate eventually.

    2. Cold-water fish

    Another of the top tips on how to cure psoriasis from the inside out is related to a discovery by researchers that certain deep sea cold-water fish such as salmon, tuna, mackerel and herring when consumed by people with psoriasis, reported a reduction in their various symptoms of psoriasis.

    While it is not very well understood why these oily fish are healing for the body and skin, it is believed that the omega-3 fatty acids that they contain are responsible.

    Omega-3s seem to be able to reduce the amount of certain compounds in the body – leukotrients and prostaglandins – that cause skin inflammation. Salmon has an especially high amount of omega-3s but the other oily fish previously mentioned are also beneficial. It is recommended that you eat 3 to 4 ounces of these oily fish per week.

    If you prefer omega-3 supplements, the recommended daily amount is about 3 grams. Be sure that the omega-3 supplements you use contain EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid) which are long chain fatty acids that are especially beneficial for various skin conditions including psoriasis.

    Do not overdo the consumption of these oily fish or omega-3 supplements because high doses of fish oils can affect the body’s blood clotting mechanism so check with your doctor to make sure that the regimen you follow is within safe limits.

    3. Beta carotene

    While it is highly recommended to cure psoriasis from the inside by consuming more fruits and vegetables, certain vegetables rank a little higher. These are vegetables and fruits that contain beta-carotene such as tomatoes, carrots, spinach, cantaloupe, beet greens, winter squash, sweet potatoes, etc. Any colorful fruit or vegetable usually obtains its color from beta-carotene.

    Research has shown that those who ate at least seven servings of tomatoes were able to reduce their risk of developing psoriasis by a whopping 60 percent! For carrots, the reduction in risk was still high at 40 percent and the same for fruit consumption at 50 percent.

    Beta-carotene as well as vitamins C and E that these vegetables and fruits contain provide antioxidant activity in the body in addition to helping boost the immune system so that it is better equipped to fight off disease as well as to improve skin. Beta-carotene in particular is converted into vitamin A which along with vitamin E are known as the skin vitamins as they help to maintain the tissues that make up the skin.

    4. Low-calorie diets

    These are beneficial especially if you are overweight. Obesity is a factor in how you will respond to psoriasis treatment and the severity of symptoms of psoriasis that you will develop. It has been noted that people with psoriasis who are obese take longer to respond to treatment and psoriasis lesions return more quickly after treatment is stopped.

    Following a low calorie diet does not mean starving yourself. It means making better choices with food and avoiding high calorie foods such as fast food, various processed foods, fried foods, etc.

    5. Mediterranean diet

    There are many diets that are followed around the world that seem to present no health problems for the people who follow them around the world. The only diet that has been shown to increase the risk of developing various diseases and conditions is the Western diet, so any move away from this diet can be beneficial for your health.

    One of the most recommended diets which is one of the best ways on how to cure psoriasis from the inside out is the Mediterranean diet. This is one of the most complete diets that will provide you with most if not all of the nutrients you need every day. The health benefits of the Mediterranean diet arise because of its focus on fresh fruits and vegetables, whole grains, fish, chicken and olive oil all of which are foods that are beneficial for the body and can help heal skin.

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    Source by Terry Robbins

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  • Entrepreneurship and Its Challenges

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    One of the challenges of being an entrepreneur and the reason many dread to venture into it is, “delayed gratification”. The entrepreneur is like a Lone Ranger who is walking through a lonely part. Initially, he’s never noticed. As he’s grinding and working smart towards his goal, people don’t take note of him. He’s laughed at. He’s jeered at. He’s called a fool. But he perseveres with the knowledge that anything good does not come easy. And then somewhere along the line, his efforts begin to yield results. People now begin to take note of him. Those who thought him foolhardy will now come to him to seek his advice. “How did you do it? They will ask. They wish to be like him. But the question is, how many can pay the price that he has had to pay? The life of an entrepreneur is not easy but it pays to be one.

    In your journey of entrepreneurship, focus is key. You need to stay focused in order to keep your desire for success burning.

    Sadly, though, success doesn’t come easy. And because of this reason, a good number of people lose their focus. They lose their focus as long as they are not getting immediate success.

    There is no doubt that today’s successful people have had to face the same pressure to give up on their goals for this same reason.

    To keep staying focused however, you will need to engage in one very important aspect of entrepreneurship. And by that I mean, you need to engage in self -education through studies.

    Whether you are in Network marketing, Direct sales or you are in conventional business, self-development through studies is important for success.

    An average successful person reads at least, sixty books a year. By studying, you learn the skills that will enable you to succeed. You study the experiences of those who have passed through that lonely part before you in order to avoid certain obvious pitfalls. No doubt, you will still experience failures along the way no matter how much you try. But the wealth of knowledge you have garnered from your years of studying and copying successful people will, as a matter of fact, be your guiding principle. It will give you the inner strength to go on and on even when everything seems not to be working for you.

    Be rest assured that to be an entrepreneur in the modern era doesn’t necessarily have to require huge sums of startup capital. The advent of the internet has made it relatively cost-effective.

    Therefore, become an entrepreneur today.

    Stay focused. Act decisively. Seek opportunities. Seek new ideas. Be humble. Learn from your failures. Study people who are successful. Make the most of your time. Above all, cultivate readership attitude for through reading you learn the secrets of success.

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    Source by Sunny Ngene

    Views: 0

  • How To Rescue Love And Heal A Relationship Or Fix A Broken Marriage

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    Many couples experience rainy weather in their relationship at one point or another in their lives.

    This is very natural since there are a lot of aspects that can develop common relationship problems and disputes in between couples and sometimes, nobody wants to pave the way.

    This is where most of the relationship issues begin, when both partners do not recognize their faults and imperfections, and both are attempting to point out that they are best and it is always the other who is incorrect.

    Disputes should never be reason enough to end a relationship. There are still easy ways to heal a relationship and effective rekindling the old love.

    Interact with your Partner

    Interaction is among the most effective keys to complete a relationship rescue strategy.

    Because increasingly more couples these days breakup without even acknowledging the real reason things go wrong, this must considered on the to-do list of how to fix the broken marriage.

    That’s why family counseling can open newer doors for seeing the light in repairing the relationship issues.

    The Course in Miracles asks us to contemplate, “How much do you want salvation.”

    Partners need to talk things over and voice out their sides and open up their grudges prior to being far too late when things are getting rather out of hand.

    Through interaction, both will have a clear image of exactly what is going on, why the conflict is happening, and exactly what relationship rescue approaches can be done to exceed this duration.

    When to Keep Quiet

    Silence could not be the best solution for a reliable relationship rescue, but it does contribute a lot so a relationship struggle doesn’t worsen.

    Frequently, when couples are having conflicts, they have the tendency to talk excessively and say things that can be hurtful, thus they disregard one of the most important parts of a relationship which is listening.

    When to keep quiet and peaceful throughout a heated argument is something couples need to learn, because it’s always best not to raise voices, yell at each other, and worse, resort to physical violence to silence the other.

    When both are angry, they must let their heavy emotions subside first before speaking because typically, a mad person speaks even without sense and never takes any reason.

    Spend some Time Alone at Times

    Previously I discussed and reviewed the many tidbits and free advice available online for saving the marriage or a love relationship when both parties are willing and ready to heal.

    If communication and keeping silence did not work as part of the relationship rescue plan, having time to be alone could be a good thing to do for the meantime.

    Conflicts have two impacts: one is to reinforce the relationship and two is to break the relationship.

    If these disputes repeat in circles every day, the tendency is that both partners will be fed up, and thus the very first thing that concerns their mind as a solution is to end the relationship.

    If both have some space for a while and try to reassess their sensations and recognize where their errors are, this can be avoided.

    Give some Space

    When he or she is not around, this can be a reliable common relationship problems solution due to the fact that in some cases individuals realize the importance of their partner.

    These are some of the effective ways that couples can do in order to achieve an effective relationship rescue and rekindling the old love.

    Both partners need to recognize that ending the relationship is not always a good path to take just to end a dispute, however rather follow these relationship rescue techniques to resolve them.

    With all these things in mind, no matter what common relationship problems can be found in the relationship, both partners can get through these and make their relationship even stronger.

    Finding Strength

    Try to remember that unsettled arguments and disputes have a few effects, and one is to strengthen the relationship and open each other’s eyes, and another is to end the relationship.

    These are some of the efficient lessons that can be learned in family counseling, and what to address so that you may save your relationship.

    Both partners need to realize that leaving the relationship is many times not the best solution to end a conflict, however instead follow these marriage tips to solve them.

    With all these things in mind, no matter what common relationship problems creep in, both partners can get through these and make rekindling the old love even more powerful.

    Try to look at the strong components for healing a love problem so that a wonderful relationship is lived.

    (I suggest searching the net for further helpful and healing material on trying to save your relationship and addressing the issues that could potentially reach the end of the line and become too hard and disastrous to handle.)

    To saving your relationship!

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    Source by James Nussbaumer

    Views: 0

  • Music Sparks Emotion in a Video Commercial

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    Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

    When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

    While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

    Setting the Mood

    Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

    Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

    Suggesting the Right Emotions

    The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

    Evoking More Intense Emotions

    Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

    Catchy Tunes Tend to Leave Longer Lasting Impressions

    Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

    Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

    Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

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    Source by Ann Rountre

    Views: 0

  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

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