Global Digital Store – Ebooks and Softwares

Tag: Easy

High-quality extended reality in easy-to-use and inexpensive devices

Augmented reality (AR), virtual reality (VR), and mixed reality (MR) technology open new possibilities across many fields. However, high-quality extended reality (XR) applications are computationally heavy in terms of computer graphics, which means that they do not run smoothly on inexpensive and easy-to-use XR devices such as VR/AR headsets and smartphones, because their GPU computing capacity is limited.

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March 9, 2020
By observing humans, robots learn to perform complex tasks, such as setting a table

Training interactive robots may one day be an easy job for everyone, even those without programming expertise. Roboticists are developing automated robots that can learn new tasks solely by observing humans. At home, you might someday show a domestic robot how to do routine chores. In the workplace, you could train robots like new employees, showing them how to perform many duties.

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March 7, 2020
WHO launch eEML

The World Health Organization has launched a new easy-to-access, digital version of its Model list of Essential Medicines (EML). The move will revolutionize the way this core WHO reference tool is used.

More than 150 countries currently use the WHO list to work out which medicines best meet their national health contexts and priorities, so they can compile their own national essential medicines lists.

Essential medicines are those that satisfy the priority health care needs of a population. They are the medicines that need to be available in a functioning health system at all times, in appropriate dosage forms, of assured quality, and at prices individuals and the community can afford.

Keeping up-to-date lists of the most important medicines a country needs is key to achieving health for all in a sustainable way.

Since 1977, the WHO list has been revised every 2 years (most recently in 2019) by a group of experts and published in print or PDF formats. It includes information about available dose forms and strengths; specifications as to who should take a medicine; what conditions a medicine can treat and how it should be taken, as well as details about the clinical evidence supporting recommendations being made.

The new electronic version brings the traditional EML to smartphones and computer screens in a comprehensive, freely accessible, online database. Instead of flicking through pages of information, users can search by simply clicking on the name of a medicine, for example, or a health issue. They can also make their own customized lists by exporting the list – in full or in part – into an Excel or Word version.

The electronic EML is the latest step in WHO’s effort to harness digital technologies to drive improvements in global public health, and advance progress towards universal health coverage.

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https://www.who.int/news-room/detail/27-02-2020-who-launch-e-eml

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February 27, 2020
Businesses Pursuing New Product Development

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With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year. Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

Geoffrey A. Moore, the author of Crossing the Chasm, maintains the challenges of product deployment: “… the less successful product is often arguably superior. No content to slink off the stage without some revenge, this sullen and resentful crew casts about among themselves to find a scapegoat, and whom do they light upon? With unfailing consistency and unerring accuracy, all fingers point to-the vice president of marketing. It is marketing’s fault!” Thus, new product development is a risky proposition to senior executives making these critical positions as well as the organization as a whole.

Businesses that want sustainable growth must develop new product and services often and consistently. Philip Kotler and Kevin Keller, authors of Marketing Management, “In an economy of rapid change, continuous innovation is a necessity. Highly innovative firms are able to identify and quickly seize new market opportunities.”

In taking any actions on new product development, businesses should think strategically about their product development. Alexander Chernev, the author of Strategic Marketing Management, further argues that managing growth is the most preferred route to profitability compared to just cutting cost.

He outlines four key issues in managing growth, which include: (a) gaining and defending a market position, (b) managing sales growth, (c) new product development, and (d) product-line management. Chernev maintains, “New products and services are the keys to sustainable growth; they enable companies to gain and sustain their market position by taking advantage of the changes in the market to create superior customer value.”

With that said, new product development meaning having the ability to take a product or service idea and convert it into a tangible offering that customers want. The following are the steps that more products undergo for market consumption: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) market testing, and (f) business deployment.

The Ansoff Matrix is a strategic tool for product development, consisting of market penetration, market development, product development, and diversification. In market penetration strategy, organizations seek to grow using its existing product offerings in existing markets. With this strategy in mind, organizations try to increase market share. In a market development strategy, companies try to expand into new markets like new buyers using their existing offerings. In product development strategy, businesses seek to create new products and services targeted at its existing buyers.

In a diversification strategy, an organization tries to grow its market share by introducing new product offerings while at the same time entering a new market. Diversification is the most-risky approach due to simultaneous making new changes (new product, new market). Kotler and Keller further maintain the difficulty of sustainable product success: “It is increasingly difficult to identify blockbuster products that will transform a market, but continuous innovation can force competitors to play catch-up.” The concept sounds easy. However, it is riddled with problems.

Without a doubt, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products like Apple and Google, these same buyers are not aware of the numerous product launch failures in this country. In our discussion, I demonstrated the importance of product development for the growth of businesses, especially in a competitive market. Failures often lead to innovation.

American great inventor, Thomas Edison, had his own share of failures, but learned how to innovate because of them: “I have not failed. I’ve just found 10,000 ways that won’t work.” Likewise, today’s businesses can also achieve success if they understand how to deploy their products and services to the marketplace strategically. Although there is enormous danger in failure, there is also the opportunity of unforeseen growth. Don’t wait until it’s too late.

© 2017 by DD Green

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Source by Dr. Daryl D. Green

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February 10, 2020
Smart Bill Paying Tips for Online Families
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Back in the analog days before personal computers, the internet and smartphones, paying monthly bills was an event! Bills arrived in the mail and were collected in a specific location and saved for that special day each month when they were paid. The bills were reviewed to make sure all expected items had arrived and each check was written out with a corresponding entry added to the (paper) check register. It was a manual exercise requiring good organization, basic math skills and the concentration to ensure the accounting was properly logged. Mailing out the checks and tracking them in the register wasn’t the end of the process – it was imperative to scrutinize the monthly bank statement and balance the checkbook to ensure that there were no math errors, the checks hadn’t gotten lost in the mail, they were actually cashed by the creditor and correctly credited to the account. Because there was always a lag between the bills coming due and the bank statement arriving, sometimes it was difficult to avoid unpleasantness such as the power or telephone company threatening to turn off service due to a clerical error or post office delay.

Since that time, things have changed dramatically. First was the introduction of financial software that could help with monthly budgeting and bill-paying. Computerization increased organization and cut down math errors, making it easier to keep control of monthly obligations. Today’s consumer has a wealth of tools at their disposal to pay bills, track accounts and keep their personal finances organized. Instead of a shoebox full of paper and a checkbook, bills can be paid with a computer or smartphone connected to the internet. Payments made using either a checking account or credit card can be monitored almost in real-time. Even the role of the post office has diminished considerably because of changes in the bill-paying process. Many people utilize automatic bill payment options that are available directly from vendors such as the phone company or insurance company, as well as from many banks. Consumers may still have a checkbook in their possession, but most of the time it gathers dust on a shelf or in a drawer while bills are paid in a variety of other ways.

Automatic bill payments are the most convenient of all, with options to pay each vendor directly from a bank account or credit card. Auto-pay is great for convenience and flexibility, but the responsibility still falls to each consumer to ensure the process works as expected and to maintain control of their finances. What are some things to be aware of with auto-bill pay and what are some tips for keeping control of your budget while still taking advantage of the automation available?
- Choose the payment method that works for you: Many people find it more convenient to set up their auto-pay on a credit card instead of having the money deducted instantly from their checking accounts. That way, monthly bills appear together in 1 place, and there is less worry about cash flow during the month. And with credit card accounts accessible online, the balance can be monitored as needed. Many credit cards can offer consumer benefits such as frequent flyer miles, free merchandise and other perks. Using a credit card as the payment method is great for organization, but be careful!! Accruing charges on a credit card makes it easy to exceed your budget and get into trouble at the end of the month. Only use this method if you are prepared to pay off the balance on your credit card each month to avoid paying high finance charges on your fixed monthly expenses. If you’re on a very tight budget or have trouble limiting credit card spending, paying bills directly from your checking account is a better solution.
- Be prepared for changes: When using a credit card to pay most monthly bills, if your credit card is stolen or hacked, or when it expires and a new card is issued, be aware that any auto-payments you set up using that card will no longer process. Keep a list of accounts that use auto-pay, including which credit card is used as the payment method for each account. This way, you can quickly update them all when a new credit card is received. If you’re tempted to just check your most recent statement instead of keeping a list, remember – some bills come monthly, others are quarterly and still others are annual so they won’t all appear on your most recent statement. Keeping a list is most efficient way to easily update all applicable accounts.
- Stay involved in the process: Many banks help in the process and provide alerts when an expected bill arrives or does not arrive when scheduled – bill payment is a great feature of online banking and can help you stay on top of your obligations! Make time to review the bills each month to make sure there aren’t any unforeseen or erroneous charges; especially if you are on a tight budget and paying directly from your bank account. Unanticipated charges that are automatically deducted from your account can cause unexpected drops in your bank balance.
- Be smart when it comes to cash management: If possible, don’t set up auto-pay on bills that can vary greatly from month to month, such as credit card bills. And always avoid paying off the balance of one credit card by adding it to the balance of another.
- Keep your credit rating in good standing: Due dates for items such as credit cards, health insurance, mortgage and auto payments are typically due on the same day each month, making it easy to ensure that auto-pay bills arrive on time. However, the due date on some bills may vary. Be sure the payment date that you set up for each bill allows sufficient time for the creditor to process the payment in order to avoid late charges. Similarly, if using your bank’s bill-paying service, for some vendors there is a lag between the date paid and the date received – make sure you allow sufficient time to stave off late fees and avoid bad credit.
The most important concept to remember is that even though paying bills has become extremely convenient and paper cuts are much less common these days in the bill-paying process, you are still ultimately responsible for your finances, your bills and your credit rating. Monitor closely, take advantage of the online tools available from your bank and your creditors to help you keep track of your finances and remember to dust off that checkbook once in a while! Regardless of the method you choose for paying bills, it is highly recommended that you keep a current register of all checks and debits, making a deduction for each item immediately (as soon as you have issued or authorized an item for payment), including any associated fees. This will allow you to have an accurate, up-to-the-minute checking account balance from which to work. This will also help prevent incidences of insufficient funds and their associated fees. Accurate and timely account records never go out of style!

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Source by Ellen Debboli

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February 10, 2020
Effective Restaurant Training Techniques: Jump-Start Your Training Program Today
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I have seen different types of training techniques for restaurant staff. Some restaurants send new hires to their corporate training school; others hire experienced staff thinking they already know how to work that position. I think all new staff members should receive quality training regardless of previous experience.

Each role in a restaurant is important for the restaurant’s success!

Management must be able to work in every position. Their knowledge of each job is vital. Managers must step into those other roles to maintain customer service. Some reasons could be if there is a call-out, or if the sales are higher than projected.

If people tell you that managing a restaurant is easy, they are dead wrong. In-fact it is the most difficult position in the restaurant. Running a restaurant is challenging; management needs to be able to multitask, give direction, and follow-up on that direction. Managers must be able to retain large amounts of information and make quick decisions and be ready to step into any position.

Managers are not born to run a restaurant; they are developed into that position. The same goes for the rest of the staff. Train the management staff, then the trainers. Management will oversee the trainers as they train the rest of the staff.

The most effective restaurant training techniques are:
- Show-Do-Review: The trainer shows the staff member how to do the task. Then the trainer observes the trainee actually doing the task. After completion, they review the task together and the trainer gives feedback to the new hire. The Show-Do-Review technique is especially effective in learning recipes, kitchen duties, cleaning tasks, or service tasks.
- The Memory Game: Once the new hire has some understanding of their new job, the trainer shadows the staff member and helps the new hire remember different key components of the job. Periodically the trainer will ask the trainee a question. If the trainee does not answer the question correctly, then the trainer will provide the answer. The trainer will continually repeat the question all throughout the day or night until the trainee answers it correctly. The purpose of the exercise is getting the staff member to retain the information. The Memory Game can be used to remember important food time and temperature, menu and recipe knowledge, service steps, or even manager responsibilities.
- Role-Playing: Role-playing is one of the most effective training techniques to use in creating top-notch performers. Existing staff members and new hires experience real life situations and “learn by doing”. The trainees will experience “real life” situations in a simulated and controlled environment. This technique allows the trainer to evaluate the trainee’s strengths and areas to improve. This also helps to develop an action plan so that the trainee can overcome any obstacles to their success. “Practice make perfect.” This technique allows the employees to see different perspectives, build confidence, and form good habits. The trainer will observe the role-playing and my correct the staff members periodically to ensure they on the right path. Role-playing is a great technique for service staff and managers to learn the proper way to handle customer questions or complaints, how to approach a table, and the steps of service.
- Shadowing: The trainee shadows the trainer, and the trainer shows the trainee the correct procedures in completing the assigned task. The trainer should ask open-ended questions in reference to the task. Once the trainee is more comfortable, then the trainer will shadow the employee. Communication between the staff members is crucial in developing the trainees. Shadowing could be used for nearly any role, especially on the first days and last days of training.
Once the trainer evaluates the staff member and determines that the employee has mastered that position, then that person is ready to work independently.

Management should observe or be involved in the training process to ensure that employee is receiving quality training. The general manager/owner oversees the managers. The general manager/owner may have the final say in whether a new employee is ready to work solo.

Utilize any tool available to help achieve the training goals. During the training process using feedback or assessment forms can help track the quality of the training. Documenting the progress of the training and reviewing it with the employee will help the employee to know your expectations. It also gives you a paper trail of that particular employees training.

Using a variety of training techniques for your restaurant is useful in getting all your staff on the same page. It also is more interesting than sitting down with someone and reading a scripted presentation. It will help you retain staff, because too many people are thrown into their jobs without the proper training and get frustrated and quit. Having a training program that is easy and effective is important in your restaurant’s success.

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Source by Jeffrey Schim

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February 10, 2020
Affiliate Marketing – An Online Business That Is Recession Proof

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Are you looking for an on-line business that is recession proof? Would you like to start a business that no matter what the economy is can still provide a substantial income that would allow you to maintain a quality lifestyle for you and your family? Well look no more, that business is called Affiliate Marketing.

Picture this scenario: You visit a huge warehouse stocked with thousands of sale items. Let’s say you decide you want to sell some of these items but you don’t want to purchase them upfront (in case they don’t do well); you don’t want to stock inventory of the items in order to bypass the shipping; and you really don’t want to keep track of the orders. Basically, you just want to know when the item sells and that you’ve made a profit.

The bad news is, if you went to a physical warehouse and told the owner that this is the way you want to do business, you’d be shown the door. The good news is, as an Affiliate Marketer, you could run your on-line business exactly this way. The warehouse would be your websites or blogs which is where your visitors would come. The links on your site page will take the visitor to the on-line merchant who has the inventory of products you are promoting. If it is a material product that requires shipping, that is handled by the merchant. You will become a member of an Affiliate Network that will handle promotions, tracking orders and making deposits into your on-line money account! The best part is, your business would be a 24/7 operation, which means you could be making money while you sleep.

No matter what the state of the economy is, people will always make purchases on the internet. It ranges from impulsive buying to purchasing items of necessity, to buying gifts for others or buying information to help improve the quality of life.

Is this an easy business to start, not in the sense that you don’t have to invest the time required to set up your sites, your networking accounts and tools to help generate traffic to your sites. But there is a plethora of free information on the internet about Affiliate Marketing. Do your research and get the knowledge, the tools and develop the skills that will ensure your success.

Here’s to Great Success!

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Source by Connie Sloane

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February 8, 2020
How To Get A Rich Girlfriend – Powerful Trick To Find Wealthy Women Looking For Men Where You Live!

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Life used to be much different for me. And then one night I figured out how to get a rich girlfriend.

I hate to sound clichéd – but the trick is so simple and yet so effective.

Before figuring this out, I spent a lot of my time wondering how to find wealthy women who would date me. I used to look at guys walking hand-in-hand with rich ladies and think: “That should be me!”

But two things used to stop me looking for a rich woman!

1. I’m over weight – and can’t seem to shift it now I’m in my thirties.

2. I was always broke.

These days I know how to get a rich girlfriend. And I’m neither broke nor fat (my girlfriend pays for a private fitness coach)!

Maybe you and I used to be pretty similar, right? That’s the reason I want to help you. I know how it feels!

The intention of this article is to show you how to find HUGE lists of rich ladies looking for men.

So here is the easy way to find wealthy women – and I haven’t seen this anywhere else, so I’m guessing guys in the know are keeping it quiet for themselves…

Get yourself a membership to a popular dating community. Social networks won’t work. It needs to be dating because you want to find rich girls seeking dates.

Make your profile look pretty and then visit their people-search section. You’ve seen this sort of page a million times. Now you won’t meet rich girls by just searching for local women.

To find wealthy women you need to filter your search… And here is the trick.

The best dating sites let you filter searches for LOCATION. So what you do is put in a search for women seeking men but refine that search for ONLY women who live in a rich neighborhood.

This is POWERFUL. You have before you a list of potentially very wealthy women looking for men.

Just consider this – how many rich ladies can you find using this simple little trick? Hundreds? Thousands?

And – best of all – they all want a man!

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Source by Jack Brock

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February 8, 2020
He Hasn’t Said I Love You Yet? What This Really Means for Your Relationship

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There’s a very special moment in every romantic relationship that a woman holds her breath for. It’s when your man tells you he loves you. Ideally, he’ll say it first and it will happen in a wonderful, memorable place. You’ll remember everything about the second those fateful words left his lips. The shirt he was wearing, how his hair was styled and what his cologne smelled like will all become important nuances of the moment when you both knew that you were going to be life partners. It all sounds so dreamy and ideal, doesn’t it? From experience, most of us know that it typically doesn’t go that way. He’ll usually blurt out the words at the most inopportune time like when we’re stopped at a red light or during a football game. Regardless of the circumstances of the delivery, the words are still meaningful and relationship changing. Sadly, not all men reach a point where they feel comfortable sharing those words. If it’s now been months or even years and he hasn’t said I love you yet, what exactly does that mean for you and your future with him?

Never Forget How Different You and Your Man Are

I’ve often heard women say that they wish men were more like them. In some ways, that would be wonderful, but essentially we love men because they are men. Your man doesn’t process his feelings the same way you do. If he falls in love with you at first sight, chances are very good that he’s not going to share that news with you until months into the relationship. The same is true of the man who falls in love with his woman at a slow pace. He’s not going to give you updates about what he’s feeling. Men just aren’t wired that way.

Sharing deep and meaningful feelings to a man makes him feel emotionally vulnerable. It’s very much like he’s taking the armor off his heart and he’s putting himself in the line of fire. If you don’t react favorably to his declaration of adoration or if you say something hurtful, it will pain him in a way that nothing else could. A man needs to feel very secure in his relationship before he’ll be ready to blurt out that he loves you.

Pay Close Attention to His Actions Rather Than His Words

So much can be gained from really paying close attention to how your man acts when he’s around you. There are certain behavior patterns that sync with a man who is truly and madly in love. You may believe that he’s not in love unless he says the words, but don’t discount how he treats you. For a man who is struggling with opening himself up to the point where he does indeed feel very vulnerable, his actions can give you great insight into what is in his heart.

A telling example is the man who rushes through his day so that he can spend as much time as possible with the woman he adores. Nothing matters quite as much to him as seeing her smiling face at the end of his workday. The same is true of the man who sends a few text messages or emails during the day. His mind is clearly on the woman he cares for. Any small gestures like this should be viewed for what they are and that’s a strong sign that his heart is focused on the woman in his life.

See His Commitment to You as a Sign of What’s in His Heart

If a man has stopped dating other women and his focus is always just on you, he’s smitten. Men are notorious for wanting to play the field. Once a man stops looking, thinking about and seeing other women you should take note of that. He may not have said that he loves you outright but the fact that he’s lost interest in other attractive women speaks volumes about how he views you.

This is especially clear if he’s suggested that you don’t see other guys or that you two just date exclusively. If he does mention this, it obviously means that he wants you to himself and that generally has a lot more to do with a man’s heart than his ego.

A man in love wants to draw a tight circle around the woman who is the center of his world. He doesn’t want the threat of any other men on the horizon and he doesn’t have eyes for any other women either. His focus is clear and he’ll ask you to focus on him too.

Be Wary of a Man Who Doesn’t Seem Connected Emotionally to You

As much as you want to hope that he does love you, even if he has yet to say it, you do need to be mindful of the fact that his reluctance to express it is based on the fact that he just doesn’t feel it. If you’ve told your boyfriend that you love him and you’re met with dead silence, or he changes the subject very quickly, it’s easy to jump to the assumption that he isn’t in love and just is very uncomfortable talking about the subject at all.

Some men will work hard at avoiding any discussion about feelings. They’ll say things like, “I’m not ready for a serious relationship yet, ” or “love is overrated.” If your guy has expressed similar sentiments to you, you have every right to be discouraged by that. He’s telling you, in a very roundabout and non-compassionate way that he’s just not feeling the same things you are.

It’s up to you to determine whether or not you want to continue to invest yourself in a relationship like this. Granted, over time his position may change and he may decide that he does indeed love you. Perhaps a bit of time apart, as in a short-term relationship “break” might help him see the light. There’s a chance it won’t though.

Just remember that all men are different and even though some are quick to say those three meaningful words, other men just can’t fathom saying, “I love you,” to any woman unless they’re on the verge of proposing to her. It’s up to you to decipher your man’s actions and read between the limes to truly see what’s in his heart.

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Source by Gillian Reynolds

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February 8, 2020
Advanced Mobile SEO TIPS For Mobile Marketing

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In 2016, Google introduced the mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.

Advanced Mobile SEO Tips for Mobile Marketers:

Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.

1. Google My Business: mobile online marketing.

One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account. It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your 2nd information first. So, think of using it for mobile marketing.

2. Using social media:

According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimized social media campaign will help your brand stands out. Also, read our Content Marketing Guide.

3. Take advantage of plug-ins for mobile SEO:

If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number of plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.

WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.

4. Use keywords for mobile users:

It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.

5. Improve page loading time:

When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time. Gzip compression, Image optimization and using Google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading of mobile web pages.

Final Words:

Digital marketing trend changed the whole scenario of marketing. Mobile SEO is becoming a most essential task for all bloggers and webmasters for mobile marketing.

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Source by Jithendar Dharmapuri

Views: 0

February 8, 2020