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  • How Car Salesmen Can Get Unlimited Free Auto Sales Leads Fast

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    It is not that hard to get unlimited free automotive leads if you do it the right way and know what you are doing. With hundreds of millions of Google searches for cars and trucks every month, you now have the ability to quickly and easily make contact with many prospects.

    Get Your Information Out There

    You can reach thousands of prospects each month if you put your contact information in front of them when they are searching for a motor vehicle to buy. This means you have to find a way to get your contact information shown on the pages where they are looking, instead of your competitors’ information. When they see your name instead of theirs they will call you or stop by and see you instead of the competition.

    Due to search engine changes in 2011, you can now dominate your local search market for new and used cars and trucks. This is because Google and others now give search engine results based on local markets and local geographical areas. This is good for smaller local companies. It means you now have a way to be #1 online in your market.

    How To Get A #1 Ranking

    To get the #1 ranking in Google and all the other search engines means you must have a plan to get your name and contact information listed in so many places that Google can’t ignore you. Every time your name shows up somewhere online it is a vote for you to be #1, and the car dealer with the most votes will be ranked #1. We do this through a program of internet domination that includes every type of website you can think of, including blogs, forums, other local websites, business directories, articles, press releases, twitter, Facebook, and YouTube.

    Once we do this, then Google starts noticing and believes you have a good website and a good car dealership because you are being mentioned so often in so many different places. How many other web cites and references it takes all depends on how competitive your market is.

    If you are trying to be #1 for all the search terms for new and used cars in a large city it will take more time and more work than a small city. With our domination system we have found we can get a car dealer to #1 even in a large city eventually.

    Your Window Of Opportunity

    What is in your favor right now is the fact that most of your competitors don’t know about all the changes in local search rankings. This gives you a window of opportunity to be ranked #1 now pretty quickly, at least in your own city.

    We have found that with the right help from an expert you can shoot to the top of not just Google but all the other search engines as well, including YouTube and other Google-owned websites. The problem is that many internet marketing firms are still using methods that worked a year or two ago but don’t work anymore. To get to #1 in your market means getting leads from many different websites, forums, directories and blogs, not just Google.

    Massive Online Presence

    The approach that works for local internet domination is to have a massive online presence, and to accomplish that we invented something called The Massive Lead Machine for automobile sales. This not only gets you top ranked it also gives you an ongoing, unlimited amount of free car leads from the internet. The Massive Lead Machine succeeds in positioning your business name and contact information in thousands of internet locations so that people online looking for vehicles will always be seeing your name and so will call you or stop by for a test drive.

    Positive Online Reviews

    Not only that, we have also created a system to get your business a lot of positive online reviews and a lot of favorable comments in discussion websites. This creates the most valuable form of advertising – word of mouth advertising. And this not only works better than expensive paid ads, but it is also free once you have a Massive Lead Machine working for you generating unlimited internet leads.

    Dominate Your Market

    All of this online publicity and word of mouth advertising, along with links, reviews, citations and top search engine rankings, will allow you to truly dominate your local market for auto and truck sales.

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    Source by Leo J. Vidal

    Views: 0

  • Internal Customer Service: Guidelines for Suppliers and Contractors

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    Change management and organization development experts talk about ‘creating alignment’ – aligning organizational strategy with daily business needs. And a big part of this is creating alignment between customer needs and employee actions as customer service providers. But we also have to take note of internal customers – those people within the organization that service us – as internal customers and who we service as internal customers. “There is a remarkably close and consistent link between how internal customers are treated and how external customers perceive the quality of your organization’s services. It is almost impossible to provide good external service if your organization is not providing good internal service.” R. Zemke and K. Anderson, Delivering Knock Your Socks Off Service, 1981.

    And it’s not just about internal customers within the walls of your organization, it’s also about those arms-length internal customers and customer service providers – suppliers and contractors – those people who either supply your organization directly or come into contact with your external customers, directly, as your representative. These suppliers and contractors should be considered an integral part of your organization and the service they provide should be measured as accurately and frequently as you measure the service level you provide.

    To my mind, servicing others, whether internal or external (customer, supplier, colleague, peer, supervisor, contractor), should reflect the values of your organization and the process to retain the best customers – again, whether internal or external – can be applied across any of these groups. Suppliers and contractors should be selected and retained based on their commitment to servicing your customers – and your employees – as you require them to be serviced. Although you do not ‘own’ these suppliers and contractors, you have the right to demand the equivalent level of service you provide to your customers. When selecting your suppliers and contractors, or measuring the ones you currently are associated with, the following guidelines may help ensure that internal service meets the standard.

    Recruit suppliers and contractors as you would your employees.

    You should be seeking out the best person for the job, the high performer who will be able to deliver on your business expectations and drive up results for your company. Why not utilize some of the recruiting tools you use when conducting a search for an employee? Think about it. You will be paying this supplier or contractor to perform services for you or your customers so you should expect them to be of the calibre you expect from a new employee. Consider requesting a resume of their qualifications and experience, customers they have serviced, certifications that may be required, and if available, customer testimonials. Interview them in a similar fashion to the way in which you interview for employees. Check their references and make sure you put in place a contractual arrangement that clearly documents what you expect from them and what they can expect from you (this is just another version of position profiles and expectations for the role).

    In these cases, you are seeking high performers capable of servicing both your customers and your employees. And you have a responsibility to provide them with the information, resources and possibly, tools, they will need to service both these groups accurately and professionally.

    Provide clear expectations of performance.

    Even if your suppliers and contractors have worked with your organization for a long period of time, it is critical to periodically review your expectations of their role and how you expect them to service your customers. Customers are retained because they have developed a good relationship with their supplier and any contractor or supplier who is dealing with your customer directly, is seen by the customer to be an employee of your company, and hence; representing your company.

    When I was a general manager for an energy distribution company, one of our contractor service technicians accidentally cut the customer’s phone line. The first issue for the customer was, of course, the cut phone line and the inconvenience associated. The second issue was that the contractor apologized but told the customer he would have to call our company to secure satisfaction regarding the cost and inconvenience of having the line repaired. The third issue was the response the customer received from the Branch Manager when he called our company office to complain. He was told we were not responsible since it was a contractor that had cut the line! Yes, I too, was shocked when the customer got through to me to complain and told me what the Branch Manager had said. Even more distressing was the fact that the Branch Manager defended his position when I called him about the complaint!

    No doubt we did not clearly identify to our contractor our customer service expectations. To me, they were simple. Apologize to the customer, call our office immediately to request a solution and then work with the customer to get the solution implemented. Simple to me but certainly not to our contractor or, I quickly discovered, to my Branch Manager.

    So my next step was to build a contractor customer service agreement and develop a customer service training program to implement with both our employees and our contractors. We then implemented it across my region. We still had customer service issues with both our contractors and our employees, periodically,but this was a great first step.

    Conduct frequent performance reviews.

    Providing your suppliers and contractors with regular, specific feedback will not only give you confidence that they are meeting your needs but will also provide opportunities for them to discuss any customer service challenges, issues, or problems with you before they result in lost customers. These regular reviews should be part of the contract between you and the contractor and they should be implemented on schedule. During these reviews you should include their primary employee contacts to ensure all partners are clear about the issues and able to participate in developing the solutions. This secures commitment to the solutions.

    Reward and recognize customer service excellence.

    At a minimum, providing them with a reference signifies that you are pleased with their customer service performance. But, without a doubt, the best reward for suppliers and contractors is securing more work from you.

    Following these guidelines will go a long way to ensuring alignment between your company, your employees and your suppliers and contractors – to the business goals and strategy. All sectors can then be focused on delivering the expected level of customer service to the customer base you want to retain.

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    Source by Donna Stevenson

    Views: 0

  • Fugazi – 5 Dollar Shows, 10 Dollar Albums And 1,000,000 Dollar Passion

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    Few bands in recent years have enjoyed the critical acclaim that this influential rock band has received. Formed in 1987 by the remnants of crucial hardcore bands Embrace and Rites of Spring, this band has reached the title of underground legends. This reputation is not the result of their evolution of hardcore punk and their experimentation with several other musical genres but of their ethics and ideals. This essay’s purpose is to expose one of the best bands of the American underground. Fugazi is composed of vocalist and guitarist Ian Mackaye, vocalist and guitarist Guy Picciotto, bassist Joe Lally, and drummer Brendan Canty.

    To start to chronicle Fugazi’s history, one must first look at their hardcore roots. Ian Mackaye was the vocalist of the iconic and often called “definitive” hardcore punk band Minor Threat formed in 1980. Minor Threat has a legendary status in the punk scene because of their music, their ideas and their approach. After Minor Threat disbanded in 1983, Mackaye went to form Embrace in 1985. Meanwhile, Guy Picciotto was part of Rites of Spring, often called the “first and definitive emocore band,” formed in 1984. These two influential bands were part of the movement known as “Revolution Summer,” an attempt to change the punk scene to more melodic music and introspective lyrics; several hardcore bands from the 80’s had attracted a lot of violence and intolerance because of their aggressive music and raging lyrics. The two bands were short-lived, and their members joined other groups. Ian Mackaye then formed a trio with Joe Lally and Colin Sears, who left and was replaced by Brendan Canty. Fugazi is a Vietnam acronym for bad combat scenarios that stands for F*cked Up, Got Ambushed, Zipped In. After a few shows they decided to add Picciotto into the mix and continued playing for several years.

    Fugazi are very difficult to classify and labeling them into a single genre is nearly impossible and, in some ways, insulting. Their music integrates elements of punk, hardcore, noise rock, and even soul, with innovative rhythms influenced by funk, jazz, reggae and dub. In fact, they have been categorized as post punk and post hardcore by many critics because their music is an evolution, progression and reaction to hardcore punk. This band is also notable because of the interlocking guitars of Picciotto and Mackaye, which stay in a balance as equals, unlike most bands that have a leading guitar and a rhythm guitar. Also, the contrast in both guitarists singing styles is fascinating. Mackaye’s hardcore roots make his singing be way more straightforward and anthem-like while Picciotto prefers a more abstract way of singing. Their experimental sounds have influenced many bands, like At the Drive-In and are regarded as one of the best bands of the last twenty years.

    Just as famous as their groundbreaking music are their ethics and ideals. They’re one of those hard-to-find bands that, while keeping their DIY punk ethics, still achieved mainstream success. They normally charged form $5 to $10 per show and insisted that their shows be open for everybody, age notwithstanding. They don’t sell merchandise like posters, pins, patches or t-shirts because they thought that having a person managing merchandise involved more costs and they wanted to keep the prices of their albums and shows at a minimum. At their shows, Fugazi encouraged the underage fans to wear black exes on their hands to stop them from consuming alcohol, particularly, a tradition created by Mackaye during his days at Teen Idles, a band older than Minor Threat. Much of Fugazi’s reputation comes from word of mouth. They had the reputation of powerful, cathartic shows and an eagerness to play anywhere. Another famous characteristic of Fugazi is that they, unlike most bands from their time, discouraged slam dancing, fist fights, and moshpits during their shows and are ready to stop playing and ask the problematic people to step out with their money back so they can continue their show.

    Fugazi have proved to be one of the most revered bands in the American Indie and Punk scenes because of their contribution to music. Just the fact that they never sold out when they had a myriad chances proves how valuable their music was for them, an admirable quality. In this conformist and corporative world where sounds are synthesized and copied to manipulate the masses, those underdogs that rebel against the mainstream and seek to achieve musical pleasure are the ones that are worth listening to. Many bands have taken Fugazi’s example but no band will ever compare to the greatness that was Fugazi, the band that could.

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    Source by Juan Diego Alvarado

    Views: 0

  • Mercury Retrograde As Healing

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    Oh no! Mercury retrograde! Well… not so fast.

    It happens every time Mercury goes retrograde (the effect that makes the planet appear to travel backwards in the sky). Things go wrong-well, thanks a lot mercury retrograde. It’s an ingrained response. And it reveals a not-so-hidden problem (if a generally ignored one).

    Mercury, of course, doesn’t really go backwards – it simply appears to do so from our perspective on Earth. And that’s the heart of the matter – perception. We see an elliptical orbit from our own elliptical spinning. It distorts reality.

    You know this, of course, and that “mercury retrograde” refers to the astrological energetic correspondence. But consider – what is simply an ongoing cycle is perceived as ups and downs. It’s neither. It just is, a fundamental reality.

    And that’s the problem with “my current troubles are because mercury is retrograde.” No, they’re not. Rather, mercury retrograde is shining a light on fundamental problems. Literally – the foundation is lacking, creating the perception that problems have abruptly come about that were actually a long time coming.

    There’s disruption – True. But the fault isn’t negative energy.

    I had a strained conversation with my dad. My partner said something dismissive. My muscles are sore and stiff. And I’m feeling a bit overwhelmed. Mercury retrograde, right? (And let’s not forget the annoying slow Internet speed). I even blew up a wheelbarrow tire yesterday, just pumping air back into it after it went flat.

    The problems here, though, are fundamental. My dad and I have had awkward conversations for years. My partner and I have busy schedules and don’t always communicate well. Instead of rotating cardio, weights, and swimming at the gym, I did all three one day, then stacked firewood the next. My schedule is too packed, and I already knew that three months ago (will be better shortly). The Internet is often slow here (trying to get a new provider to come in). And the tire was ancient.

    Foundations build potentials – constant yang eventually fails.

    Yin energy is about potential. Before I undertake strenuous physical tasks, I have to build up over time. Before I can have open conversation when topics are difficult, I have to build trust and connection over time. Before I can enjoy fast services, I need the supporting infrastructure in place. Tires don’t last forever, and need to be inspected and maintained. And schedules packed tight don’t work.

    We’re mainly all about the yang energy. But just like mercury, it travels in circular motion (and not in a straight line and then back, however it might appear). We push and strive and force and stubbornly persist, working against nature herself, thinking we have to do so, but fooling only ourselves.

    Research shows multi-tasking is a myth (we can do both tasks separately faster than both together). “Overwhelmed” is an over-reaction we invented for dramatic effect (“whelmed” means exactly the same thing). And no matter how far you need to drive, you’ll have to stop and get fuel. Vehicle maintenance is a good idea too. If not – you’ll be sitting at the side of the road.

    Healing can’t be all yang (if you want to remain healthy)

    No one ever says: “Hey, I’d like to work on the fundamental pieces creating the health, emotional, and spiritual challenges I’m facing. Ever. Instead, it’s mostly “can you just do a session and fix this?” Frankly, sometimes yes, that can happen, but that’s not ultimately the best approach.

    Trees grow extensive root systems before branching into leafy canopies – or they’d fall at the first strong wind. Busy successful and happy people don’t “find” time to meditate-they know that an hour of focus in the morning is the reason for their continued happiness and success. Schedules can be more organic and realistic by making choices and delegating (“but I have to do these things because no one else can” is a lie we all tell ourselves). And 1 in 25 people never get sick, their entire lives – because they understand (and continually practice) balance.

    That’s why to pursue more than straight healing sessions

    Self-healing, integrating levels of being, getting unstuck, building effective meditation practice, understanding and overcoming long-term pain, overcoming emotional challenges, the 12 keys to healing-these essential building blocks help you learn to live in wholeness and ongoing health – including thriving in spiritual balance.

    Some people do monthly combination programs, so they can benefit from both healing sessions and program material to heal and to maintain their health, their mental and emotional peace and balance, and to best show up in the world to thrive as the beautiful people they always were and were meant to be.

    Because Mercury doesn’t travel back and forth on a straight line. And neither does healing. For ongoing health and progress, you must master circular effort.

    So thank Mercury for the reminder. Then turn your attention to fundamentals.

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    Source by Tim Emerson

    Views: 0

  • Book Review Of Millionaire Fastlane

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    Book Review of Millionaire Fastlane by M.J. Demarco

    This book is one of the best books on Entrepreneurship in which the author lays out five commandments to be on the Millionaire Fastlane. According to the author, until and unless the business complies with the five commandments, they are not destined to be successful. These commandments are:

    Commandment of Need, Entry, Control, Scale and Time (NECST).

    Commandment of Need:

    Millionaires affect lives of millions of people by adding some values to their lives and hence are millionaires. If the marketplace does not care about your product or service then it is not going to add value to the marketplace and it is a failed venture before it takes off. So, every business should first figure out if there is a need for the service or product your business is going to deliver or not.

    So, we have seen test products being sold for free to test the water. All they are doing is trying to figure out if there is any demand or not.

    People often start business with wrong reasons. They are good at something and very skilled and open a business about it. But if the marketplace does not care about it, it’s going to be a failure because marketplace is a selfish place. It does not care what you want, what you have, how good you are. All it cares about it is what is it for them. If it adds some value to their lives then they will buy it otherwise not. So, it’s a big eye opener for me and could be for so many budding entrepreneurs.

    Commandment of Entry:

    This is the second commandment to successful business. If the barrier to entry is very easy it means millions will be doing the same thing and you will not have the ability to scale your business but rather will have to decrease the price and compete those millions. Usually war of price harms all the parties. For example if creating a website and writing a blog and generate income is your business then there is not enough barrier to entry unless you try to add something extra value to the marketplace which not anyone else has added yet. An example which the author gives few times is when he thought about starting Limo business. He found it failed both the first and second commandments. There was no need for one more limo business and barrier was very low to enter into this business.

    Commandment of Control:

    If you have no control over your business and you have given entire authority to another party, you are doomed to failure.

    Many entrepreneurs start a company and then hire a CEO or CFO to completely take control of operation or finance. They know nothing about what is going on and that is the recipe to failure. Especially when entrepreneurs do not have any basic financial knowledge like what is loan mortgage, how to calculate simple interest but hire an expert to help them make decisions. Since they themselves cannot take a second look at the decisions made by their advisers, chances are that they might screw up and entrepreneur will have to bear the loss.

    One of the examples given in the book about the benefit of controlling the business is given as the following. If you are a doctor working at a private-care facility it’s natural to think that you are on the fastlane because your magnitude (price/unit) is large and that will increase the net profit and hence wealth. But, the control of the private care facility is not held by the doctors but by the owner. So, it’s him who is on the fastlane not the doctor who depends on his intrinsic value to increase the wealth.

    Commandment of Scale:

    The author gives an example of a burger stall outside a supermarket. No matter how much the owner tries, he cannot scale his business and reach out to customers outside of the supermarket. So, this business violates the commandment of scale. But an e-store that sells some product in the internet has unlimited number of customers and hence has the capacity to scale his business to unlimited level. However, if the entrepreneur can create franchise of any burger store then he has the ability to scale and will be on the fastlane.

    The author gives an example of a quote by the billionaire Mark Cuban who said it only one business to be successful. So, it’s important that we undertake projects which can be scaled up. In baseball terms, take swing for home runs not singles. If you do decide to play singles, you have to replicate the effort many more times.

    The Fastlane wealth equation is:

    Wealth = Net Profit + Asset Value

    Net Profit = Units sold * Unit Profit

    The leverage is created by the units sold. If you are selling burgers on the supermarket lot, you are limiting the leverage and hence you are on the speed limit of 15 mph road. Also, you cannot increase the price of the burger so the unit profit cannot be controlled as well.

    So, either you have to be able to reach millions of people to increase the Units Sold quantity or sell at very high price to extra wealthy clients to increase the unit profit values.

    Commandment of time:

    Time is the scarcest resource we have. Most people spend money frugally and time freely. That according to the author is exactly the wrong way to the road to wealth. Time is limited and money is abundant. Only difference between successful and unsuccessful people is the way they spend their time. The former value each moment of their life and spend it to increase their self-worth. The latter waste it on fulfilling their immediate desires like watching TV series, indulging in games etc. for long period of time etc.

    As per the author, fastlane is not an easy path but sure it should be a fast way to earn wealth.

    As a fastlaner, our goal should be to automate the travel. If you have a business which requires you to dedicate each moment of your life all the time and always have to trade time for money, it’s a job masked as a business. It’s a money tree that never grows.

    It’s normal to work more than 80 hours per week in the starting phase of a business but it’s not normal to work like that for the rest of the life which is a normal for most of the people working normal life. One of the famous quotes from the book which is often used outside as well is about how most of the people define as normal. Normal is to wake up at 6 am, fight traffic, work 8 hours or slave 8 hours Monday to Friday, save 10% and repeat for 50 years. Normal is to believe that stock market will make us rich and fastest car and bigger house will make us happy. The definition of normal is corrupted by the society and we are conditioned to believe that. In short, the author believes, normal is modern day slavery and that’s why only few have the courage and the intelligence to come out of normalcy and drive on a millionaire’s fastlane.

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    Source by Manju Pradhanang

    Views: 0

  • Animal Spirit Guide – Panther Medicine – Astral Magic

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    Spirit of the dark moon,

    traveller of the astral world.

    Master magician,

    a seer of the nights secrets.

    Metaphysical Meaning

    Astral Travel, Spiritual, Secretive, Silent, Elegant, Valor, Connected to the Moon, Solitary, Feminine, Ancient Mysticism, The Crone ( Old wise woman ), Guardian Energy, Power and Strength, God of darkness, Courage, Old Soul, Reclamation of power, Superior telepathic communication, Loners, Visionary, Shape shifter, Sensuality, Distant Healing, No Fear, Alchemy, The Goddess, Self empowerment, Symbol of the shaman.

    Spiritual Symbolism

    Panther augers a time of awakening and uplifting the inner passions which drive our own personal life force. Panther medicine amplifies all the senses and redirects our psychic spiritual energy, to create a highly focused manifestation, seen by others as personal power and magic. Panther spirit symbolizes settling into your own self, being comfortable with yourself bringing forth great personal power. Panther allows us to recognize our own personal sense of purpose in life, and develop a strong spiritual understanding of why you are here.

    A Black Panther maybe smaller than lions and tigers but are the mightier aggressors with superior talent. Panther asks us to look deep into our dark feminine side, our fears, secrets and subconscious. If we learn to become comfortable with our dark side, it will bring healing light to the hidden sides of ourselves. The path of the hero is undertaken by the panther spirit.

    Totem Animal / Spirit Guide

    Panther spirit people encourage others positively through their own zest for life and quest for realizing ones dreams and desires. Panther reminds us to release our fears acknowledge our own power and accept our dark shadow selves. Panther helps in honoring ones own feelings. Panther spirit people have contained in them, the knowledge of the cosmos and other worlds, communicating with beings on an astral level.

    Out of body experiences accompany panther as your spirit guide, her medicine is extremely powerful, magically transferring this to you, allowing a state in which astral travel is not only achievable, but controllable too. Panther spirit people have a healing element behind the look in their eyes, giving way to telepathic healing. On the other hand a panthers stare is transfixing, slightly hypnotic and will instill the fear of death inside of the one looking back at her. Panther spirit people are often prophets and healers with universal insight.

    Mythology from around the world

    Native American Indians the Tucano of the amazon, thought the roar of the panther was the roar of thunder. Symbolizing black panther as the god of darkness causing eclipses by swallowing the sun. In Egyptian mythology the panther is connected with the Crone of the crossroads, Hecate. In China Panthers were embroidered on the robes of Generals in the belief that the Panther’s valor and ferocity would be passed on to the wearer.

    Within the Egyptian Book of the Dead, the king Pepi must pass through the ceiling of heaven wearing his panther skin. Draping the skin across his shoulders symbolized he had eliminated his desires for the earthly realm and its materialistic energy.

    How do you know if Panther is needed in your life or is your spirit guide?

    If you feel as though you need to protect someone in your life at the moment, panther spirit is lurking, offering her assistance. Having Panther come to you in your dreams is a strong message that she wishes you to observe her medicine. Nightmares or frightening dreams of panther is not negative it simply means you are not accepting nor seeing clearly your true self. Being passionate about panthers is a sign you have a connection with her. Being given unknowingly a picture or ornament of panther is a sign of her presence and a spiritual message to study her magic.

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    Source by Ian G Scott

    Views: 0

  • 5 Rules For Successful Affiliate Marketing

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    Online entrepreneurs like affiliate marketing due to the fact that you can make money selling other people’s products or services. You don’t need to create a product. Or a sales page. You don’t need to deal with online payment programs or organize product delivery. The product owner does all of that.

    Your job, as an affiliate marketer, is to send prospective customers to an offer. You then get paid a commission each time somebody buys through your affiliate link.

    Take a note of these 5 rules for successful affiliate marketing.

    1. Only Promote Products That You Believe In

    It’s so much easier telling people about products or services that you truly love and believe in. If you just market any old product or service to make a quick sale, your audience will start to see through you. Any product you choose to promote as an affiliate marketer should offer a solution to a problem that your audience has. When you believe and trust in a product, your enthusiasm will show through and you’ll be able to explain the benefits so much better.

    2. Build Your Own Website

    You don’t actually need a website of your own to start affiliate marketing. You can direct your prospects directly to a product sales page. But, when you have your own website it helps to establish you as an authority in your niche. A person who is a recognized authority doesn’t necessarily have to be a product creator. Your website can offer product reviews, information about your niche and helpful strategies and advice for your target audience.

    3. Develop A List Of Prospects

    Leading on from the point above, your website can be used to build a list of prospects. When you have a prospect’s email address, it gives you the opportunity to send them emails about other related products or services at some future date. Your website can have an email capture form on the homepage. Remember to offer something of value, like a report or eBook, in return their email address.

    4. Learn How To Drive Traffic To Your Website

    You want to push and pull as much traffic to your website as possible. If you don’t have traffic, you won’t have any customers. You can buy website traffic in the form of advertisements or you can generate free traffic by way of your website content being picked up by the search engines. The best strategy for successful affiliate marketing is to use a mixture of both free and paid traffic methods.

    5. Provide Value

    Affiliate marketing is not all about selling. That’s the job of the sales page that your affiliate links lead your audience to. Think of it as ‘telling’ rather than ‘selling’. As people become to trust you and the information you provide they will be more inclined to buy the products that you recommend.

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    Source by Jon Allo

    Views: 0

  • Hustler Vs Entrepreneur – Which One Are You?

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    To hustle or not to hustle?

    Currently the use of the word “hustler” is thrown about as a positive way to describe oneself as having an entrepreneurial streak, or starting a new business.

    From the 1800s, hustler meant “thief”, and in particular, someone who was aggressive with their victims. Nowadays, the dictionary still holds this definition true, describing a hustler in a negative light: a thief or criminal; a gold-digger or prostitute; an overly pushy salesman (OED, 2015). In modern music (mostly ghetto rap), “to hustle” refers to a way of making money and doing it against all odds. Maybe the latter is where startups are drawing their inspiration from?

    Hustlers work for immediate gratification to obtain cash-flow, without a long-term vision. It’s about a foot in the door, a constant drive to keep making the money – it’s all about making the next sale.


    As an entrepreneur myself, I would NEVER like to be referred to as a “hustler”.

    Why hustle when you can “undertake enterprise”?

    Being an entrepreneur may involve overcoming odds and making money, but it’s definitely NOT hustling. Startup entrepreneurs find ways of making money, but do so ethically and in terms of a defined growth strategy. Entrepreneurs build a business, own the business, delegate, strategize, and think ahead. They link things – they are connectors: businesses, ideas and people. Entrepreneurs create systems, contingency plans, they develop others, and (probably most noteworthy) entrepreneurs consider exit planning.

    The actual meaning of entrepreneur?

    It stems from Old French, “to undertake enterprise”. What’s enterprise? Well, that’s work. The characteristics of an entrepreneur were added in the 15th century: a person with “adventurous disposition, readiness to undertake challenges, and a spirit of daring” (Harper, 2015). In recent definitions, “One who undertakes an enterprise; one who owns and manages a business; a person who takes the risk of profit or loss” (OED, 2015).


    Which side of the coin are you on?

    Hustler vs Entrepreneur…

    Semantics matters

    Words change in meaning across time – that’s a common thing. But shifting from a negative use to a positive usage (pejoration to amelioration) is very rare. Between entrepreneur and hustler, we need to reflect. From a linguistics perspective, something to watch here. From a new business perspective, you should decide which side of the coin you’re on.

    I guess the choice lies in this –

    Are you undertaking an ethical enterprise as owner and manager, with adventurous disposition, readiness to undertake challenges, spirit of daring taking risks of profit and loss?

    Yes?

    Then you’re an entrepreneur NOT a hustler.

    ~A.

    —

    Direct references:

    -Harper, D. (2015). Etymology Dictionary Via http://www.etymonline.com/

    -OED – Oxford English Dictionary (2015). Via http://www.oed.com/

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    Source by Autumn O’Connor

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  • Business Partners & Marital Partners Will The Marriage Survive – Part II

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    In the last article, we connected by saying that keeping your business and personal relationships separate is very important to the survival of both your business and your marriage. In this article we will talk about how to achieve this goal.

    One of the most important ways to accomplish this is to set up distinct business hours, and when they are over, don't discuss business, concentrate on your relationship. It is difficult, but make a concentrated effort at it. Confine your business discussions to business hours or set aside a specific time to discuss the business.

    For example, take the last half hour of the day, and discuss the business day; Any suggestions you have, what was accomplished, what needs to be done tomorrow, during the week, how are the monthly goals you set at the beginning of the month progressing. Remember to couch any criticisms or suggestions in a positive vein. Think of how you felt in the work situation and how supervisors dealt with you when making suggestions. Negatives only cause resentment. They do in the corporate arena, and even more so, when dealing with a spouse you must live with 24 hours a day. Be sure to set aside time for each other-go for walks, out to dinner, or just for a drive with your spouse. Do not discuss business.

    You should have outside activities that are not business related. If not, join a group that interests you. It will allow you to meet with others who are not connected to your business. Running a home-based business can be very lonely; getting away from the home, and having outside interests is imperative.

    In addition to the problems inherent to couples running a business, starting a home-based business presents its own set of problems and questions. Before you start be sure to ask yourself the following:

    1. Are you self-motivated? Organized? Able to prioritize your work? You will no longer have a supervisor or a boss to tell you what to do. You will be the decision maker. You will have to motivate yourself. One way to accomplish this is to use a To Do List and stick to it. In addition, set definitive business hours, and stick to them.

    2. Will you be able to deal with the isolation? You will no longer meet people in the halls, congregate around the coffee pot, or take a break to talk with your co-workers. To combat the loneliness and isolation be sure to join groups that meet outside the home, or schedule luncheons with friends and associates.

    3. Write up a business plan. Be sure the business is something that interests you. You might want to start on a part-time basis, and grow from there. Research the business carefully, make sure there is a market, and the competition is not overwhelming.

    4. Be sure you have at least six months living expenses set aside. This will give you the time to work through the marketing strategy outlined in your business plan, and avoid bad marketing practices. In addition, if changes need to be made, you can do so, without monetary concerns becoming an issue.

    5. Be sure your office space is located in a separate room or area of ​​your home that offers the least distractions. A separate office is best, especially if you are meeting with clients. Remember to always present a professional appearance.

    6. When will you do your regular household chores? Make up a schedule of when you will deal with them. Some individuals find getting chores done before the start of the work day is best. At the end of the day, close your office door and then deal with the remaining household items that need to be handled. Time management will be a very important factor in running a home-based business.

    7. For husband and wife teams, it becomes imperative to have some form of disability insurance for each other. Remember, even though your partner may be your husband or wife, he or she is still your business partner. An accident or illness to one of you can severely impact the operation of the business.

    A business is only as good as you and your partner make it. It takes a lot of dedication, time and energy to run a business, whether it is home-based or not. It can be a very rewarding experience. Think carefully, and ask yourself a lot of self-searching questions before you begin.

    Copyright 2000, DeFiore Enterprises

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    Source by Sue And Chuck DeFiore

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  • The Importance of Proper Sales Techniques

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    The success of any business can be directly related to the quality of its staff and the ability to meet any consumer demand. When your business struggles in this regard it helps to identify the areas of inconsistency which can result in the loss of consumers due to employee negligence. To avoid this unfortunate turn of events with your own company, it is necessary to identify the many factors influencing the importance of pursuing proper sales techniques.

    Factor I: Building Consumer Relationships

    One of the greatest mistakes amateur sales associates make is focusing on the drive to make a single sale form a single individual. This short sighted strategy may help in improving sales numbers in the short run but will provide no value with developing future success. The first factor influencing the importance of sales management skills is found with building consumer relationships overtime. Whether you run a store or an online website, pursuing a relationship with your client will help to secure greater sales as well as develop the best form of marketing, positive word of mouth.

    Factor II: Enhancing Selling Ability

    If you were to provide any employee with the opportunity to work with a consumer eager to invest in a product you will develop a high level of sales success. The true skill or value of an associate is to have the ability to work with consumers who may not have this interest yet still make a purchase after working with your employee. The selling skills of an employee staff often represents the financial success the company has displaying this factor of importance with enhancing selling ability.

    Factor III: Problem Solving

    When a customer discovers a problem with a good or service it is often easy to lose their business to a competitor in a short period of time. If a customer contacts your company with a problem it creates the possibility of salvaging your relationship by resolving the problem and enhancing consumer satisfaction. When your sales staff can utilize the sales management skills of problem solving it will boost your business success, marking the importance of this factor in relation to proper selling techniques.

    Factor IV: Revenue Development

    The final factor of importance identifying the need for proper selling skills is seen with the value of revenue development. Every business relies on the resources of revenue development so the elements of building consumer relationships, enhancing selling ability and efficient problem solving will all help in keeping consumers and meeting this high demand factor.

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    Source by Peter McKeon

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