Tag: dog

  • Pets found positive for Covid-19 must be quarantied

    Pets found positive for Covid-19 must be quarantied

    Pets found positive for Covid-19 must be quarantied 1

    KUALA LUMPUR: Pets owned by private individuals which have been confirmed positive for Covid-19 must be isolated and quarantined for 14 days for monitoring purposes.

    Senior lecturer (veterinary immunology) and researcher at the Faculty of Veterinary Science in Universiti Putra Malaysia, Dr Farina Mustaffa Kamal, said if these pets displayed any health issues during this period, their owners should consult the District Veterinary Services Department for further action.

    She said although there was no evidence of pets spreading Covid-19 infections, they could themselves be infected by the disease as reported by the World Organisation for Animal Health (OIE).

    “Two cases of Covid-19 infections involving pets (a cat and a dog) contracted from their owners have been reported in Belgium and Hong Kong.

    “These pets were suspected to have contracted the disease through close contact with Covid-19 positive persons through kisses, hugs or general management,” she told Bernama when contacted.

    However, Dr Farina said, so far the number of infected pets was very small and there was no clear information of the symptoms of animals infected with Covid-19, with the majority not displaying any signs.

    “Only one cat in Belgium displayed symptoms of breathing difficulties, diarrhea and vomiting. However, it must be remembered that other virus or bacteria can also cause these same symptoms in animals,” she said.

    Dr Farina stressed that it was better for pet owners to impose early quarantine and isolation measures on their animals as soon as they realise that they had symptoms of Covid-19 infection.

    She added that there was no clear evidence that certain species of animals were naturally more susceptible to infections, but said with the current Covid-19 pandemic, the pet owners are encouraged to isolate their animals in the house.

    “So far, experimental studies show that the virus can infect cats, ferrets, and monkeys,” she said, adding that ferrets and monkeys were the laboratory animals used in studies on coronavirus.

    As for stray animals, Dr Farina said it was difficult to check on stray cats as they were not used to human interaction.

    “Logically-speaking, there is less close contact between humans and stray cats through kisses and hugs, but the recommendations by the OIE and the World Health Organisation must be observed when managing pets and stray animals,” she said.

    Dr Farina said generally-speaking, coronavirus was a large family of virus which infected different species of animals. –Bernama

    Pets found positive for Covid-19 must be quarantied
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  • Women in the New Age

    Women in the New Age

    42. The Transvaluation of Values

    The gradual emancipation of ladies that has been happening for the final century has nonetheless a protracted technique to proceed earlier than they’re wholly delivered from their conventional burdens and so stand away from the oppressions of males. But already, it should be plain, they’ve made monumental progress—maybe greater than they made within the ten thousand years previous. The rise of the commercial system, which has borne so harshly upon the race normally, has introduced them sure unmistakable advantages. Their financial dependence, although nonetheless adequate to make marriage extremely enticing to them, is nonetheless thus far damaged down that giant lessons of ladies are actually virtually free brokers, and fairly impartial of the favour of males. Most of those girls, responding to concepts which can be nonetheless highly effective, are but intrigued, after all, by marriage, and like it to the autonomy that’s coming in, however the truth stays that they now have a free alternative within the matter, and that dire necessity now not controls them. After all, they needn’t marry if they do not need to; it’s doable to get their bread by their very own labour within the workshops of the world. Their grandmothers had been in a much more troublesome place. Failing marriage, they not solely suffered a merciless ignominy, however in lots of instances confronted the menace of precise hunger. There was merely no respectable place within the economic system of these occasions for the free girl. She both needed to enter a nunnery or settle for a disdainful patronage that was as galling as charity.

    Nothing might be plainer than the impact that the rising financial safety of ladies is having upon their entire behavior of life and thoughts. The diminishing marriage fee and the much more quickly diminishing delivery charges present which manner the wind is blowing. It is frequent for male statisticians, with attribute imbecility, to ascribe the autumn within the marriage fee to a rising disinclination on the male aspect. This rising disinclination is definitely on the feminine aspect. Even although no appreciable physique of ladies has but reached the particular doctrine that marriage is much less fascinating than freedom, it should be plain that giant numbers of them now method the enterprise with far better fastidiousness than their grandmothers and even their moms exhibited. They are tougher to please, and therefore happy much less usually. The girl of a century in the past may think about nothing extra beneficial to her than marriage; even marriage with a fifth fee man was higher than no marriage in any respect. This notion is progressively feeling the opposition of a opposite notion. Women normally should desire marriage to work, however there may be an rising minority which begins to understand that work could supply the better contentment, notably if it’s mellowed by a certain quantity of philandering.

    There already seems on the planet, certainly, a category of ladies, who, whereas nonetheless not genuinely averse to marriage, are but free from any idea that it’s needed, and even invariably fascinating. Among these girls are an excellent many considerably vociferous propagandists, virtually male of their violent earnestness; they vary from the man-eating suffragettes to such preachers of free motherhood as Ellen Key and such skilled shockers of the bourgeoisie because the American prophetess of birth-control, Margaret Sanger. But amongst them are many extra who wake the world with no such noisy eloquence, however content material themselves with finishing up their concepts in a quiet and respectable method. The variety of such girls is way bigger than is usually imagined, and that quantity tends to extend steadily. They are girls who, with their financial independence assured, both by inheritance or by their very own efforts, mainly within the arts and professions, do precisely as they please, and make no pother about it. Naturally sufficient, their superiority to conference and the frequent frenzy makes them extraordinarily enticing to the higher form of males, and so it isn’t unusual for certainly one of them to seek out herself voluntarily sought in marriage, with none preliminary scheming by herself—certainly an expertise that only a few odd girls ever get pleasure from, save maybe in desires or delirium.

    The previous order changeth and giveth place to the brand new. Among the ladies’s golf equipment and within the girls’s faculties, I’ve little doubt, there may be nonetheless a lot debate of the previous and foolish query: Are platonic relations doable between the sexes? In different phrases, is friendship doable with out intercourse? Many a girl of the brand new order dismisses the issue with one other query: Why with out intercourse? With the decay of the traditional idea of ladies as property there should come inevitably a reconsideration of the entire intercourse query, and out of that reconsideration there should come a revision of the mediaeval penalties which now punish the slightest frivolity within the feminine. The notion that honour in girls is completely a bodily matter, {that a} single aberrance could convert a girl of the best deserves into a girl of none in any respect, that the only real invaluable factor a girl can convey to marriage is virginity—this notion is so preposterous that no clever particular person, male or feminine, truly cherishes it. It survives as one of many hole conventions of Christianity; nay, of the levantine barbarism that preceded Christianity. As girls throw off the opposite conventions which now bind them they are going to throw off this one, too, and so their advantage, grounded upon fastidiousness and self-respect as an alternative of upon mere concern and conformity, will grow to be afar extra laudable factor than it ever may be below the current system. And for its absence, in the event that they see match to get rid of it, they are going to no extra apologize than a person apologizes immediately.

    43. The Lady of Joy

    Even prostitution, in the long term, could grow to be a roughly respectable occupation, because it was within the nice days of the Greeks. That high quality will certainly connect to it if ever it grows fairly pointless; no matter is pointless is at all times respectable, for instance, faith, modern clothes, and a information of Latin grammar. The prostitute is disesteemed immediately, not as a result of her commerce entails something intrinsically degrading and even unpleasant, however as a result of she is presently assumed to have been pushed into it by dire necessity, towards her dignity and inclination. That this assumption is normally unsound is not any objection to it; practically all of the pondering of the world, notably within the area of morals, is predicated upon unsound assumption, e.g., that God observes the autumn of a sparrow and is shocked by the autumn of a Sunday-school superintendent. The fact is that prostitution is without doubt one of the most tasty of the occupations virtually open to the form of girls who have interaction in it, and that the prostitute generally likes her work, and wouldn’t trade locations with a shop-girl or a waitress for something on the planet. The notion on the contrary is propagated by unsuccessful prostitutes who fall into the fingers {of professional} reformers, and who assent to the imbecile theories of the latter as a way to domesticate their good will, simply as convicts in jail, questioned by tee-totalers, at all times ascribe their rascality to alcohol. No prostitute of something resembling regular intelligence is below the slightest duress; she is completely free to desert her commerce and go into a store or manufacturing facility or into home service each time the impulse strikes her; all of the prevailing gabble about white slave jails and kidnappers comes from pious rogues who make a dwelling by feeding such nonsense to the credulous. So lengthy as the common prostitute is ready to make an excellent dwelling, she is sort of content material together with her lot, and disposed to distinction it egotistically with the slavery of her virtuous sisters. If she complains of it, then you might ensure that her success is under her expectations. A ravenous lawyer at all times sees injustice, within the courts. A nasty doctor is a bitter critic of Ehrlich and Pasteur. And when a suburban clergyman is pressured out of his treatment by a vestry-room revolution he virtually invariably concludes that the sinfulness of man is incurable, and typically he even begins to doubt among the typographical errors in Holy Writ.

    The excessive worth set upon virginity by males, whose esteem of it’s primarily based upon a mix of vainness and voluptuousness, causes many ladies to protect it in their very own individuals with a jealousy far past their non-public inclinations and pursuits. It is their idea that the lack of it could materially impair their probabilities of marriage. This idea isn’t supported by the information. The fact is that the girl who sacrifices her chastity, all the pieces else being equal, stands a significantly better probability of creating a creditable marriage than the girl who stays chaste. This is very true of ladies of the decrease financial lessons. At as soon as they arrive into contact, hitherto socially troublesome and typically virtually unimaginable, with males of upper lessons, and start to tackle, with the curious facility of their intercourse, the refinements and tastes and factors of view of these lessons. The mistress thus gathers allure, and what has begun as a sordid sale of amiability not uncommonly ends with formal marriage. The variety of such marriages is enormously better than seems superficially, for each events clearly make each effort to hide the information. Within the circle of my essentially restricted private acquaintance I do know of scores of males, a few of them of wealth and place, who’ve made such marriages, and who don’t appear to remorse it. It is an previous commentary, certainly, {that a} girl who has beforehand disposed of her advantage makes an excellent spouse. The frequent idea is that it’s because she is grateful to her husband for rescuing her from social outlawry; the reality is that she makes an excellent spouse as a result of she is a shrewd girl, and has specialised professionally in masculine weak spot, and is thus extra-competent on the conventional enterprise of her intercourse. Such a girl usually reveals a really magnificent sagacity. It could be very troublesome to deceive her logically, and it’s unimaginable to disarm her emotionally. Her revolt towards the pruderies and sentimentalities of the world was proof, to start with, of her mental enterprise and braveness, and her success as a insurgent is proof of her extraordinary pertinacity, resourcefulness and acumen.

    Even probably the most lowly prostitute is healthier off, in all worldly methods, than the virtuous girl of her personal station in life. She has much less work to do, it’s much less monotonous and dispiriting, she meets a far better number of males, and they’re of lessons distinctly past her personal. Nor is her occupation hazardous and her final destiny tragic. A dozen or extra years in the past I noticed a considerably amusing proof of this final. At that point sure sentimental busybodies of the American metropolis during which I lived undertook an elaborate inquiry into prostitution therein, and a few of them got here to me prematurely, as a sensible journalist, for recommendation as to the way to proceed. I discovered that each one of them shared the frequent superstition that the skilled lifetime of the common prostitute is simply 5 years lengthy, and that she invariably ends within the gutter. They had been enormously amazed after they unearthed the reality. This fact was to the impact that the common prostitute of that city ended her profession, not within the morgue however on the altar of God, and that those that remained single usually continued in follow for ten, fifteen and even twenty years, after which retired on competences. It was established, certainly, that absolutely eighty per cent married, and that they virtually at all times obtained husbands who would have been far past their attain had they remained virtuous. For one who married a cabman or petty pugilist there have been a dozen who married respectable mechanics, policemen, small shopkeepers and minor officers, and a minimum of two or three who married well-to-do tradesmen {and professional} males. Among the 1000’s whose careers had been studied there was truly one who ended because the spouse of the city’s richest banker—that’s, one who bagged the perfect catch in the entire group. This girl had begun as a home servant, and deserted that harsh and dreary life to enter a brothel. Her experiences there polished and civilized her, and in her previous age she was a grande dame of nice dignity. Much of the sympathy wasted upon girls of the traditional occupation is grounded upon an error as to their very own angle towards it. An educated girl, listening to {that a} frail sister in a public stew is anticipated to be amiable to all kinds of bounders, thinks of how she would shrink from such contacts, and so concludes that the precise prostitute suffers acutely. What she overlooks is that these males, nonetheless gross and repulsive they could seem to her, are measurably superior to males of the prostitute’s personal class—say her father and brothers—and that communion with them, removed from being disgusting, is usually relatively romantic. I effectively keep in mind observing, throughout my collaboration with the vice-crusaders aforesaid, the delight of a girl of pleasure who had attracted the discover of a police lieutenant; she was intensely happy by the concept of getting a consumer of such haughty manners, such sensible costume, and what appeared to her to be so dignified a occupation. It is at all times forgotten that this weak spot isn’t confined to prostitutes, however run by the entire feminine intercourse. The girl who couldn’t think about a bootleg affair with a rich cleaning soap producer and even with a lawyer finds it fairly simple to think about herself succumbing to an envoy or a duke. There are only a few exceptions to this rule. In probably the most reserved of recent societies the ladies who characterize their highest flower are notoriously complaisant to royalty. And royal girls, to finish the circuit, not sometimes yield to actors and musicians, i.e., to males radiating a glamour not encountered even in princes.

    44. The Future of Marriage

    The transvaluation of values that’s now in progress will go on slowly and for a really lengthy whereas. That it’s going to ever be fairly full is, after all, unimaginable. There are inherent variations will proceed to point out themselves till the top of time. As girl progressively turns into satisfied, not solely of the potential for financial independence, but in addition of its worth, she’s going to in all probability lose her current overmastering need for marriage, and tackle herself to assembly males in free financial competitors. That is to say, she’s going to tackle herself to buying that sensible competence, that prime expertise for puerile and mainly mechanical expertness, which now units man forward of her within the labour market of the world. To do that she must sacrifice a few of her current intelligence; it’s unimaginable to think about a genuinely clever human being turning into a reliable trial lawyer, or buttonhole employee, or newspaper sub-editor, or piano tuner, or home painter. Women, to get upon all fours with males in such silly occupations, must commit non secular suicide, which might be a lot additional than they are going to ever truly go. Thus a shade of their current superiority to males will at all times stay, and with it a shade of their relative inefficiency, and so marriage will stay enticing to them, or in any respect occasions to most of them, and its overthrow might be prevented. To abolish it completely, as sure fevered reformers suggest, can be as troublesome as to abolish the precession of the equinoxes.

    At the current time girls vacillate considerably absurdly between two schemes of life, the previous and the brand new. On the one hand, their financial independence continues to be stuffed with circumstances, and however they’re in revolt towards the immemorial conventions. The result’s a normal unrest, with many signs of extravagant and unintelligent revolt. One of these signs is the looks of mental striving in girls—not a striving, alas, towards the real pearls and rubies of the thoughts, however one merely towards the acquirement of the rubber stamps that males make use of of their so-called pondering. Thus we’ve girls who launch themselves into get together politics, and fill their heads with an enormous mass of ineffective information about political methods, customs, theories and personalities. Thus, too, we’ve the girl social reformer, trailing alongside ridiculously behind a tatterdemalion posse of male utopians, every with one thing to promote. And thus we’ve the girl who goes in for superior knowledge of the kind on draught in girls’s golf equipment—in short, the form of knowledge which consists completely of a physique of beliefs and propositions which can be ignorant, unimportant and unfaithful. Such banal striving is most prodigally on show within the United States, the place superficiality quantities to a nationwide illness. Its reputation is because of the comparatively better leisure of the American individuals, who work lower than another individuals on the planet, and, above all, to the comparatively better leisure of American girls. Thousands of them have been emancipated from any compulsion to productive labour with out having acquired any compensatory mental or creative curiosity or social obligation. The result’s that they swarm within the girls’s golf equipment, and waste their time, listening to dangerous poetry, worse music, and nonetheless worse lectures on Maeterlinck, Balkan politics and the unconscious. It is amongst such girls that one observes the periodic rages for Bergsonism, the Montessori methodology, the twilight sleep and different such follies, so pathetically attribute of American tradition.

    One of the evil results of this tendency I’ve hitherto descanted upon, to wit, the rising disposition of American girls to treat all routine labour, notably within the residence, as infra dignitatem and therefore insupportable. Out of that notion come up many lamentable phenomena. On the one hand, we’ve the spectacle of a large number of wholesome and well-fed girls engaged in public actions that, 9 occasions out of ten, are meaningless, mischievous and a nuisance, and however we behold such a decay within the home arts that, on the first onslaught of the late conflict, the nationwide authorities needed to import a overseas professional to show the housewives of the nation the veriest components of thrift. No such instruction was wanted by the housewives of the Continent. They had been merely informed how a lot meals they may have, and their pure competence did the remainder. There is rarely any avoidable waste there, both in peace or in conflict. A French housewife has little use for a rubbish can, save as a depository for uplifting literature. She does her finest with the means at her disposal, not solely in conflict time however always.

    As I’ve stated over and over on this inquiry, a girl’s disinclination to accumulate the intricate expertness that lies on the backside of fine housekeeping is due primarily to her lively intelligence; it’s troublesome for her to pay attention her thoughts upon such silly and meticulous enterprises. But whether or not troublesome or simple, it’s clearly vital for the common girl to make some effort in that course, for if she fails to take action there may be chaos. That chaos is duly seen within the United States. Here girls reveal certainly one of their subterranean qualities: their deficiency in conscientiousness. They are fairly with out that dog-like constancy to obligation which is without doubt one of the shining marks of males. They by no means summon up a excessive pleasure in doing what’s inherently unpleasant; they at all times go to the galleys below protest, and with vows of sabotage; their basic philosophy is nearly that of the syndicalists. The sentimentality of males connives at this, and is thus largely accountable for it. Before the common puella, apprenticed within the kitchen, can choose up a fourth of the culinary subtleties which can be commonplace even to the cooks on eating vehicles, she has caught a person and want concern herself about them no extra, for he has to eat, within the final evaluation, no matter she units earlier than him, and his lack of intelligence makes it simple for her to close off his tutorial criticisms by bald appeals to his feelings. By a straightforward course of he lastly attaches a optimistic worth to her indolence. It is a proof, he concludes, of her fineness of soul. In the presence of her lofty incompetence he’s abashed.

    But as girls, gaining financial autonomy, meet males in progressively bitterer competitors, the rising masculine mistrust and concern of them might be mirrored even within the enchanted area of marriage, and the husband, having yielded up most of his previous rights, will start to disclose a brand new jealousy of those who stay, and notably of the fitting to a good quid professional quo for his personal docile trade. In transient, as girls shake off their historic disabilities they will even shake off a few of their historic immunities, and their doings will come to be regarded with a soberer and extra exigent scrutiny than now prevails. The extension of the suffrage, I consider, will encourage this awakening; in wresting it from the reluctant male the ladies of the western world have planted dragons’ tooth, the which can presently leap up and gnaw them. Now that girls have the political energy to acquire their simply rights, they are going to start to lose their previous energy to acquire particular privileges by sentimental appeals. Men, going through them squarely, will think about them anew, not as romantic political and social invalids, to be coddled and caressed, however as free opponents in a harsh world. When that reconsideration will get below manner there might be a normal overhauling of the relations between the sexes, and among the truthful ones, I believe, will start to marvel why they did not let effectively sufficient alone.

    45. Effects of the War

    The current sequence of wars, it appears seemingly, will proceed for twenty or thirty years, and maybe longer. That the primary conflict was inconclusive was proven brilliantly by the preposterous nature of the peace lastly reached—a peace so synthetic and dishonest that the signing of it was virtually equal to a brand new declaration of conflict. At least three new contests within the grand method are plainly perception—one between Germany and France to rectify the unnatural tyranny of a weak and incompetent nation over a powerful and enterprising nation, one between Japan and the United States for the mastery of the Pacific, and one between England and the United States for the management of the ocean. To these should be added numerous minor struggles, and maybe one or two of just about main character: the trouble of Russia to regain her previous unity and energy, the trouble of the Turks to place down the slave rise up (of Greeks, Armenians, Arabs, and so on.)which now menaces them, the trouble of the Latin-Americans to throw off the galling Yankee yoke, and the joint effort of Russia and Germany (maybe with England and Italy aiding) to do away with such worldwide nuisances because the insane Polish republic, the petty states of the Baltic, and maybe additionally many of the Balkan states. I cross over the chance of a brand new mutiny in India, of the rising of China towards the Japanese, and of a normal battle for a brand new alignment of boundaries in South America. All of those wars, nice and small, are possible; most of them are humanly sure. They might be fought ferociously, and with assistance from harmful engines of the utmost effectivity. They will result in an unparalleled butchery of males, and a big proportion of those males might be below forty years of age.

    As a consequence there might be a scarcity of husbands in Christendom, and as a second consequence the survivors might be appreciably tougher to snare than the lads of immediately. Every man of agreeable exterior and straightforward means might be pursued, not merely by just a few dozen or rating of ladies, as now, however by entire battalions and brigades of them, and he might be pushed in sheer self-defence into very sharp bargaining. Perhaps in the long run the state must intervene within the enterprise, to forestall the potential husband going to waste within the turmoil of alternative.

    Just what kind this interference is prone to take has not but appeared clearly. In France there may be already a wholesale legitimization of kids born out of wedlock and in Eastern Europe there was a clamour for the legalization of polygamy, however these gadgets don’t meet the principle downside, which is the encouragement of monogamy to the utmost. A plan that means itself is the amelioration of the place of the monogamous husband, now rendered more and more uncomfortable by the legal guidelines of most Christian states. I don’t assume that the extra clever form of girls, confronted by a deadly scarcity of males, would object severely to that amelioration. They should see plainly that the current system, whether it is carried a lot additional, will start to work powerfully towards their finest pursuits, if solely by significantly reinforcing the disinclination to marriage that already exists among the many higher form of males. The girl of true discretion, I’m satisfied, would a lot relatively marry a superior man, even on unfavourable phrases, than make John Smith her husband, serf and prisoner at one stroke.

    The legislation should finally acknowledge this truth and make provision for it. The common husband, maybe, deserves little succour. The girl who pursues and marries him, although she could also be moved by egocentric goals, needs to be correctly rewarded by the state for her service to it—a service certainly to not be flippantly estimated in a navy age. And that reward could conveniently take the shape, as within the United States, of statutes giving her title to a big share of his actual property and requiring him to give up most of his revenue to her, and releasing her from all obedience to him and from all obligation to maintain his home so as. But the girl who aspires to increased sport needs to be fairly prepared, it appears to me, to resign a few of these benefits in compensation for the better honour and satisfaction of being spouse to a person of benefit, and mom to his kids. All that’s wanted is legal guidelines permitting her, if she’s going to, to resign her proper of dower, her proper to upkeep and her immunity from self-discipline, and to make another phrases that she could also be led to treat as equitable. At current girls are unable to make most of those concessions even when they might: the legal guidelines of nearly all of western nations are rigid. If, for instance, an Englishwoman ought to agree, by an ante-nuptial contract, to submit herself to the self-discipline, not of the present statutes, however of the elder frequent legislation, which allowed a husband to right his spouse corporally with a stick no thicker than his thumb, it could be competent for any sentimental neighbour to set the settlement at naught by haling her husband earlier than a Justice of the Peace for carrying it out, and it’s a secure wager that the Justice of the Peace would jail him.

    This plan, nonetheless novel it might appear, is definitely already in operation. Many a married girl, as a way to maintain her husband from revolt, makes roughly disguised surrenders of sure of the rights and immunities that she has below current legal guidelines. There are, for instance, even in America, girls who practise the home arts with competence and diligence, regardless of the plain indisputable fact that no authorized penalty can be visited upon them in the event that they failed to take action. There are girls who comply with exterior trades and professions, contributing a share to the household exchequer. There are girls who obey their husbands, even towards their finest judgments. There are, most quite a few of all, girls who wink discreetly at husbandly departures, overt or in mere intent, from the oath of chemical purity taken on the altar. It is a commonplace, certainly, that many completely happy marriages admit a celebration of the third half. There can be extra of them if there have been extra girls with sufficient serenity of thoughts to see the sensible benefit of the association. The hassle with such triangulations isn’t primarily that they contain perjury or that they provide any basic offence to the spouse; if she avoids banal theatricals, in truth, they generally have the impact of augmenting the husband’s devotion to her and respect for her, if solely because the fruit of comparability. The hassle with them is that only a few males amongst us have sense sufficient to handle them intelligently. The masculine thoughts is instantly taken in by specious values; the common married man of Protestant Christendom, if he succumbs in any respect, succumbs to some meretricious and flamboyant creature, bent solely upon fleecing him. Here is the place the cruel realism of the Frenchman reveals its superiority to the sentimentality of the lads of the Teutonic races. A Frenchman would no extra consider taking a mistress with out consulting his spouse than he would consider standing for workplace with out consulting his spouse. The result’s that he’s seldom victimized. For one Frenchman ruined by girls there are a minimum of 100 Englishmen and Americans, even supposing 100 occasions as many Frenchmen have interaction in that form of recreation. The case of Zola is typical. As is well-known, his amours had been rigorously supervised by Mme. Zola from the primary days of their marriage, and in consequence his life was wholly free from scandals and his thoughts was by no means distracted from his work.

    46. The Eternal Romance

    But no matter the way forward for monogamous marriage, there’ll by no means be any decay of that agreeable adventurousness which now lies on the backside of all transactions between the sexes. Women could emancipate themselves, they could borrow the entire bag of masculine methods, they usually could treatment themselves of their current need for the vegetable safety of marriage, however they are going to by no means stop to be girls, and as long as they’re girls they are going to stay provocative to males. Their chief allure immediately lies exactly in the truth that they’re harmful, that they threaten masculine liberty and autonomy, that their sharp minds current a menace vastly better than that of acts of God and the general public enemy—and they are going to be harmful for ever. Men concern them, and are fascinated by them. They know the way to present their tooth charmingly; the extra enlightened of them have perfected an outstanding strategy of fascination. It was Nietzsche who known as them the recreation of the warrior—not of the poltroon, keep in mind, however of the warrior. A profound saying. They have an infinite capability for rewarding masculine trade and enterprise with small and irresistible flatteries; their acute understanding combines with their capability for evoking concepts of magnificence to make them incomparable companions when the intense enterprise of the day is finished, and the time has come to increase comfortably within the interstellar ether.

    Every man, I daresay, has his personal notion of what constitutes good peace and contentment, however all of these notions, regardless of the elemental battle of the sexes, revolve round girls. As for me—and I hope I could also be pardoned, at this late stage in my inquiry, for intruding my very own persona—I reject the 2 commonest of them: ardour, a minimum of in its extra adventurous and melodramatic features, is just too thrilling and alarming for therefore indolent a person, and I’m too egoistic to have a lot need to be mothered. What, then, stays for me? Let me attempt to describe it to you.

    It is the shut of a busy and vexatious day—say half previous 5 – 6 o’clock of a winter afternoon. I’ve had a cocktail or two, and am stretched out on a divan in entrance of a fireplace, smoking. At the sting of the divan, shut sufficient for me to succeed in her with my hand, sits a girl not too younger, however nonetheless handsome and well-dressed—above all, a girl with a delicate, low-pitched, agreeable voice. As I snooze she talks—of something, all the pieces, all of the issues that girls speak of: books, music, the play, males, different girls. No politics. No enterprise. No faith. No metaphysics. Nothing difficult and vexatious—however keep in mind, she is clever; what she says is clearly expressed, and sometimes picturesquely. I observe the positive sheen of her hair, the gorgeous lower of her frock, the glint of her white tooth, the arch of her eye-brow, the sleek curve of her arm. I take heed to the beautiful murmur of her voice. Gradually I go to sleep—however just for an immediate. At as soon as, observing it, she raises her voice ever so little, and I’m awake. Then to sleep once more—slowly and charmingly down that slippery hill of desires. And then awake once more, after which asleep once more, and so forth.

    I ask you severely: may something be extra unutterably stunning? The sensation of falling asleep is to me probably the most beautiful on the planet. I enjoyment of it a lot that I even stay up for demise itself with a sneaking marvel and need. Well, right here is sleep poetized and made doubly candy. Here is sleep set to the best music on the planet. I match this example towards any that you just ran consider. It isn’t solely enchanting; additionally it is, in a really true sense, ennobling. In the top, when the woman grows prettily miffed and throws me out, I return to my sorrows one way or the other purged and glorified. I’m a greater man in my very own sight. I’ve grazed upon the fields of asphodel. I’ve been genuinely, utterly and unregrettably completely happy.

    47. Apologia in Conclusion

    At the top I crave the indulgence of the aesthetic reader for the imperfections essentially seen in all that I’ve right here set down—imperfections not solely resulting from incomplete data and fallible logic, but in addition, and maybe extra importantly, to sure basic weaknesses of the intercourse to which I’ve the honour to belong. A person is inseparable from his congenital vanities and stupidities, as a canine is inseparable from its fleas. They reveal themselves in all the pieces he says and does, however they reveal themselves most of all when he discusses the majestic thriller of girl. Just as he smirks and rolls his eyes in her precise presence, so he places on apathetic and unescapable clownishness when he essays to dissect her within the privateness of the laboratory. There is not any e book on girl by a person that’s not a stupendous compendium of posturings and imbecilities. There are however two books that present even a superficial need to be trustworthy—”The Unexpurgated Case Against Woman Suffrage,” by Sir Almroth Wright, and this one. Wright made a gallant try to inform the reality, however earlier than he obtained half manner by his job his ineradicable donkeyishness as a male overcame his scientific frenzy as a psychologist, and so he swiftly washed his fingers of the enterprise, and affronted the even handed with a half baked and preposterous e book. Perhaps I’ve failed too, and much more ingloriously. If so, I’m stuffed with honest and indescribable remorse.

    Extract from IN DEFENSE OF WOMEN by H. L. Mencken

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  • The War Between the Sexes – The Feminine Attitude, The Male Beauty, Men as Aesthetes and The Process of Delusion

    The War Between the Sexes – The Feminine Attitude, The Male Beauty, Men as Aesthetes and The Process of Delusion

     

    6. How Marriages are Arranged

    I have said that women are not sentimental, i.e., not prone to permit mere emotion and illusion to corrupt their estimation of a situation. The doctrine, perhaps, will raise a protest. The theory that they are is itself a favourite sentimentality; one sentimentality will be brought up to substantiate another; dog will eat dog. But an appeal to a few obvious facts will be enough to sustain my contention, despite the vast accumulation of romantic rubbish to the contrary.

    Turn, for example, to the field in which the two sexes come most constantly into conflict, and in which, as a result, their habits of mind are most clearly contrasted—to the field, to wit, of monogamous marriage. Surely no long argument is needed to demonstrate the superior competence and effectiveness of women here, and therewith their greater self-possession, their saner weighing of considerations, their higher power of resisting emotional suggestion. The very fact that marriages occur at all is a proof, indeed, that they are more cool-headed than men, and more adept in employing their intellectual resources, for it is plainly to a man’s interest to avoid marriage as long as possible, and as plainly to a woman’s interest to make a favourable marriage as soon as she can. The efforts of the two sexes are thus directed, in one of the capital concerns of life, to diametrically antagonistic ends. Which side commonly prevails? I leave the verdict to the jury. All normal men fight the thing off; some men are successful for relatively long periods; a few extraordinarily intelligent and courageous men (or perhaps lucky ones) escape altogether. But, taking one generation with another, as every one knows, the average man is duly married and the average woman gets a husband. Thus the great majority of women, in this clear-cut and endless conflict, make manifest their substantial superiority to the great majority of men.

    Not many men, worthy of the name, gain anything of net value by marriage, at least as the institution is now met with in Christendom. Even assessing its benefits at their most inflated worth, they are plainly overborne by crushing disadvantages. When a man marries it is no more than a sign that the feminine talent for persuasion and intimidation—i.e., the feminine talent for survival in a world of clashing concepts and desires, the feminine competence and intelligence—has forced him into a more or less abhorrent compromise with his own honest inclinations and best interests. Whether that compromise be a sign of his relative stupidity or of his relative cowardice it is all one: the two things, in their symptoms and effects, are almost identical. In the first case he marries because he has been clearly bowled over in a combat of wits; in the second he resigns himself to marriage as the safest form of liaison. In both cases his inherent sentimentality is the chief weapon in the hand of his opponent. It makes him cherish the fiction of his enterprise, and even of his daring, in the midst of the most crude and obvious operations against him. It makes him accept as real the bold play-acting that women always excel at, and at no time more than when stalking a man. It makes him, above all, see a glamour of romance in a transaction which, even at its best, contains almost as much gross trafficking, at bottom, as the sale of a mule.

    A man in full possession of the modest faculties that nature commonly apportions to him is at least far enough above idiocy to realize that marriage is a bargain in which he gets the worse of it, even when, in some detail or other, he makes a visible gain. He never, I believe, wants all that the thing offers and implies. He wants, at most, no more than certain parts. He may desire, let us say, a housekeeper to protect his goods and entertain his friends—but he may shrink from the thought of sharing his bathtub with anyone, and home cooking may be downright poisonous to him. He may yearn for a son to pray at his tomb—and yet suffer acutely at the mere approach of relatives-in-law. He may dream of a beautiful and complaisant mistress, less exigent and mercurial than any a bachelor may hope to discover—and stand aghast at admitting her to his bank-book, his family-tree and his secret ambitions. He may want company and not intimacy, or intimacy and not company. He may want a cook and not a partner in his business, or a partner in his business and not a cook. But in order to get the precise thing or things that he wants, he has to take a lot of other things that he doesn’t want—that no sane man, in truth, could imaginably want—and it is to the enterprise of forcing him into this almost Armenian bargain that the woman of his “choice” addresses herself. Once the game is fairly set, she searches out his weaknesses with the utmost delicacy and accuracy, and plays upon them with all her superior resources. He carries a handicap from the start. His sentimental and unintelligent belief in theories that she knows quite well are not true—e.g., the theory that she shrinks from him, and is modestly appalled by the banal carnalities of marriage itself—gives her a weapon against him which she drives home with instinctive and compelling art. The moment she discerns this sentimentality bubbling within him—that is, the moment his oafish smirks and eye rollings signify that he has achieved the intellectual disaster that is called falling in love—he is hers to do with as she will. Save for acts of God, he is forthwith as good as married.

    7. The Feminine Attitude

    This sentimentality in marriage is seldom, if ever, observed in women. For reasons that we shall examine later, they have much more to gain by the business than men, and so they are prompted by their cooler sagacity to enter upon it on the most favourable terms possible, and with the minimum admixture of disarming emotion. Men almost invariably get their mates by the process called falling in love; save among the aristocracies of the North and Latin men, the marriage of convenience is relatively rare; a hundred men marry “beneath” them to every woman who perpetrates the same folly. And what is meant by this so-called falling in love? What is meant by it is a procedure whereby a man accounts for the fact of his marriage, after feminine initiative and generalship have made it inevitable, by enshrouding it in a purple maze of romance—in brief, by setting up the doctrine that an obviously self-possessed and mammalian woman, engaged deliberately in the most important adventure of her life, and with the keenest understanding of its utmost implications, is a naive, tender, moony and almost disembodied creature, enchanted and made perfect by a passion that has stolen upon her unawares, and which she could not acknowledge, even to herself, without blushing to death. By this preposterous doctrine, the defeat and enslavement of the man is made glorious, and even gifted with a touch of flattering naughtiness. The sheer horsepower of his wooing has assailed and overcome her maiden modesty; she trembles in his arms; he has been granted a free franchise to work his wicked will upon her. Thus do the ambulant images of God cloak their shackles proudly, and divert the judicious with their boastful shouts.

    Women, it is almost needless to point out, are much more cautious about embracing the conventional hocus-pocus of the situation. They never acknowledge that they have fallen in love, as the phrase is, until the man has formally avowed the delusion, and so cut off his retreat; to do otherwise would be to bring down upon their heads the mocking and contumely of all their sisters. With them, falling in love thus appears in the light of an afterthought, or, perhaps more accurately, in the light of a contagion. The theory, it would seem, is that the love of the man, laboriously avowed, has inspired it instantly, and by some unintelligible magic; that it was non-existent until the heat of his own flames set it off. This theory, it must be acknowledged, has a certain element of fact in it. A woman seldom allows herself to be swayed by emotion while the principal business is yet afoot and its issue still in doubt; to do so would be to expose a degree of imbecility that is confined only to the half-wits of the sex. But once the man is definitely committed, she frequently unbends a bit, if only as a relief from the strain of a fixed purpose, and so, throwing off her customary inhibitions, she, indulges in the luxury of a more or less forced and mawkish sentiment. It is, however, almost unheard of for her to permit herself this relaxation before the sentimental intoxication of the man is assured. To do otherwise—that is, to confess, even post facto, to an anterior descent,—would expose her, as I have said, to the scorn of all other women. Such a confession would be an admission that emotion had got the better of her at a critical intellectual moment, and in the eyes of women, as in the eyes of the small minority of genuinely intelligent men, no treason to the higher cerebral centres could be more disgraceful.

    8. The Male Beauty

    This disdain of sentimental weakness, even in those higher reaches where it is mellowed by aesthetic sensibility, is well revealed by the fact that women are seldom bemused by mere beauty in men. Save on the stage, the handsome fellow has no appreciable advantage in amour over his more Gothic brother. In real life, indeed, he is viewed with the utmost suspicion by all women save the most stupid. In him the vanity native to his sex is seen to mount to a degree that is positively intolerable. It not only irritates by its very nature; it also throws about him a sort of unnatural armour, and so makes him resistant to the ordinary approaches. For this reason, the matrimonial enterprises of the more reflective and analytical sort of women are almost always directed to men whose lack of pulchritude makes them easier to bring down, and, what is more important still, easier to hold down. The weight of opinion among women is decidedly against the woman who falls in love with an Apollo. She is regarded, at best, as flighty creature, and at worst, as one pushing bad taste to the verge of indecency. Such weaknesses are resigned to women approaching senility, and to the more ignoble variety of women labourers. A shop girl, perhaps, may plausibly fall in love with a moving-picture actor, and a half-idiotic old widow may succumb to a youth with shoulders like the Parthenon, but no woman of poise and self-respect, even supposing her to be transiently flustered by a lovely buck, would yield to that madness for an instant, or confess it to her dearest friend. Women know how little such purely superficial values are worth. The voice of their order, the first taboo of their freemasonry, is firmly against making a sentimental debauch of the serious business of marriage.

    This disdain of the pretty fellow is often accounted for by amateur psychologists on the ground that women are anesthetic to beauty—that they lack the quick and delicate responsiveness of man. Nothing could be more absurd. Women, in point of fact, commonly have a far keener aesthetic sense than men. Beauty is more important to them; they give more thought to it; they crave more of it in their immediate surroundings. The average man, at least in England and America, takes a sort of bovine pride in his anaesthesia to the arts; he can think of them only as sources of tawdry and somewhat discreditable amusement; one seldom hears of him showing half the enthusiasm for any beautiful thing that his wife displays in the presence, of a fine fabric, an effective colour, or a graceful form, say in millinery.

    The truth is that women are resistant to so-called beauty in men for the simple and sufficient reason that such beauty is chiefly imaginary. A truly beautiful man, indeed, is as rare as a truly beautiful piece of jewelry. What men mistake for beauty in themselves is usually nothing save a certain hollow gaudiness, a revolting flashiness, the superficial splendour of a prancing animal. The most lovely moving picture actor, considered in the light of genuine aesthetic values, is no more than a piece of vulgarity; his like is to be found, not in the Uffizi gallery or among the harmonies of Brahms, but among the plush sofas, rococo clocks and hand-painted oil-paintings of a third-rate auction room. All women, save the least intelligent, penetrate this imposture with sharp eyes. They know that the human body, except for a brief time in infancy, is not a beautiful thing, but a hideous thing. Their own bodies give them no delight; it is their constant effort to disguise and conceal them; they never expose them aesthetically, but only as an act of the grossest sexual provocation. If it were advertised that a troupe of men of easy virtue were to appear half-clothed upon a public stage, exposing their chests, thighs, arms and calves, the only women who would go to the entertainment would be a few delayed adolescents, a psychopathic old maid or two, and a guard of indignant members of the parish Ladies Aid Society.

    9. Men as Aesthetes

    Men show no such sagacious apprehension of the relatively feeble loveliness of the human frame. The most effective lure that a woman can hold out to a man is the lure of what he fatuously conceives to be her beauty. This so-called beauty, of course, is almost always a pure illusion. The female body, even at its best is very defective in form; it has harsh curves and very clumsily distributed masses; compared to it the average milk-jug, or even cuspidor, is a thing of intelligent and gratifying design—in brief, an objet d’art. The fact was curiously (and humorously) display during the late war, when great numbers of women in all the belligerent countries began putting on uniforms. Instantly they appeared in public in their grotesque burlesques of the official garb of aviators, elevator boys, bus conductors, train guards, and so on, their deplorable deficiency in design was unescapably revealed. A man, save he be fat, i.e., of womanish contours, usually looks better in uniform than in mufti; the tight lines set off his figure.

    But a woman is at once given away: she look like a dumbbell run over by an express train. Below the neck by the bow and below the waist astern there are two masses that simply refuse to fit into a balanced composition. Viewed from the side, she presents an exaggerated S bisected by an imperfect straight line, and so she inevitably suggests a drunken dollar-mark. Her ordinary clothing cunningly conceals this fundamental imperfection. It swathes those impossible masses in draperies soothingly uncertain of outline. But putting her into uniform is like stripping her. Instantly all her alleged beauty vanishes.

    Moreover, it is extremely rare to find a woman who shows even the modest sightliness that her sex is theoretically capable of; it is only the rare beauty who is even tolerable. The average woman, until art comes to her aid, is ungraceful, misshapen, badly calved and crudely articulated, even for a woman. If she has a good torso, she is almost sure to be bow-legged. If she has good legs, she is almost sure to have bad teeth. If she has good teeth, she is almost sure to have scrawny hands, or muddy eyes, or hair like oakum, or no chin. A woman who meets fair tests all ’round is so uncommon that she becomes a sort of marvel, and usually gains a livelihood by exhibiting herself as such, either on the stage, in the half-world, or as the private jewel of some wealthy connoisseur.

    But this lack of genuine beauty in women lays on them no practical disadvantage in the primary business of their sex, for its effects are more than overborne by the emotional suggestibility, the herculean capacity for illusion, the almost total absence of critical sense of men. Men do not demand genuine beauty, even in the most modest doses; they are quite content with the mere appearance of beauty. That is to say, they show no talent whatever for differentiating between the artificial and the real. A film of face powder, skilfully applied, is as satisfying to them as an epidermis of damask. The hair of a dead Chinaman, artfully dressed and dyed, gives them as much delight as the authentic tresses of Venus. A false hip intrigues them as effectively as the soundest one of living fascia. A pretty frock fetches them quite as surely and securely as lovely legs, shoulders, hands or eyes. In brief, they estimate women, and hence acquire their wives, by reckoning up purely superficial aspects, which is just as intelligent as estimating an egg by purely superficial aspects. They never go behind the returns; it never occurs to them to analyze the impressions they receive. The result is that many a man, deceived by such paltry sophistications, never really sees his wife—that if, as God is supposed to see her, and as the embalmer will see her—until they have been married for years. All the tricks may be infantile and obvious, but in the face of so naive a spectator the temptation to continue practising them is irresistible. A trained nurse tells me that even when undergoing the extreme discomforts of parturition the great majority of women continue to modify their complexions with pulverized talcs, and to give thought to the arrangement of their hair. Such transparent devices, to be sure, reduce the psychologist to a sour sort of mirth, and yet it must be plain that they suffice to entrap and make fools of men, even the most discreet. I know of no man, indeed, who is wholly resistant to female beauty, and I know of no man, even among those engaged professionally by aesthetic problems, who habitually and automatically distinguishes the genuine, from the imitation. He may do it now and then; he may even preen himself upon his unusual discrimination; but given the right woman and the right stage setting, and he will be deceived almost as readily as a yokel fresh from the cabbage-field.

    10. The Process of Delusion

    Such poor fools, rolling their eyes in appraisement of such meagre female beauty as is on display in Christendom, bring to their judgments a capacity but slightly greater than that a cow would bring to the estimation of epistemologies. They are so unfitted for the business that they are even unable to agree upon its elements. Let one such man succumb to the plaster charms of some prancing miss, and all his friends will wonder what is the matter with him. No two are in accord as to which is the most beautiful woman in their own town or street. Turn six of them loose in millinery shop or the parlour of a bordello, and there will be no dispute whatsoever; each will offer the crown of love and beauty to a different girl.

    And what aesthetic deafness, dumbness and blindness thus open the way for, vanity instantly reinforces. That is to say, once a normal man has succumbed to the meretricious charms of a definite fair one (or, more accurately, once a definite fair one has marked him out and grabbed him by the nose), he defends his choice with all the heat and steadfastness appertaining to the defense of a point of the deepest honour. To tell a man flatly that his wife is not beautiful, or even that his stenographer or manicurist is not beautiful, is so harsh and intolerable an insult to his taste that even an enemy seldom ventures upon it. One would offend him far less by arguing that his wife is an idiot. One would relatively speaking, almost caress him by spitting into his eye. The ego of the male is simply unable to stomach such an affront. It is a weapon as discreditable as the poison of the Borgias.

    Thus, on humane grounds, a conspiracy of silence surrounds the delusion of female beauty, and so its victim is permitted to get quite as much delight out of it as if it were sound. The baits he swallows most are not edible and nourishing baits, but simply bright and gaudy ones. He succumbs to a pair of well-managed eyes, a graceful twist of the body, a synthetic complexion or a skilful display of ankles without giving the slightest thought to the fact that a whole woman is there, and that within the cranial cavity of the woman lies a brain, and that the idiosyncrasies of that brain are of vastly more importance than all imaginable physical stigmata combined. Those idiosyncrasies may make for amicable relations in the complex and difficult bondage called marriage; they may, on the contrary, make for joustings of a downright impossible character. But not many men, laced in the emotional maze preceding, are capable of any very clear examination of such facts. The truth is that they dodge the facts, even when they are favourable, and lay all stress upon the surrounding and concealing superficialities. The average stupid and sentimental man, if he has a noticeably sensible wife, is almost apologetic about it. The ideal of his sex is always a pretty wife, and the vanity and coquetry that so often go with prettiness are erected into charms. In other words, men play the love game so unintelligently that they often esteem a woman in proportion as she seems to disdain and make a mock of her intelligence. Women seldom, if ever, make that blunder. What they commonly value in a man is not mere showiness, whether physical or spiritual, but that compound of small capacities which makes up masculine efficiency and passes for masculine intelligence. This intelligence, at its highest, has a human value substantially equal to that of their own. In a man’s world it at least gets its definite rewards; it guarantees security, position, a livelihood; it is a commodity that is merchantable. Women thus accord it a certain respect, and esteem it in their husbands, and so seek it out.

    11. Biological Considerations

    So far as I can make out by experiments on laboratory animals and by such discreet vivisections as are possible under our laws, there is no biological necessity for the superior acumen and circumspection of women. That is to say, it does not lie in any anatomical or physiological advantage. The essential feminine machine is no better than the essential masculine machine; both are monuments to the maladroitness of a much over-praised Creator. Women, it would seem, actually have smaller brains than men, though perhaps not in proportion to weight. Their nervous responses, if anything, are a bit duller than those of men; their muscular coordinations are surely no prompter. One finds quite as many obvious botches among them; they have as many bodily blemishes; they are infested by the same microscopic parasites; their senses are as obtuse; their ears stand out as absurdly. Even assuming that their special malaises are wholly offset by the effects of alcoholism in the male, they suffer patently from the same adenoids, gastritis, cholelithiasis, nephritis, tuberculosis, carcinoma, arthritis and so on—in short, from the same disturbances of colloidal equilibrium that produce religion, delusions of grandeur, democracy, pyaemia, night sweats, the yearning to save humanity, and all other such distempers in men. They have, at bottom, the same weaknesses and appetites. They react in substantially the same way to all chemical and mechanical agents. A dose of hydrocyanic acid, administered per ora to the most sagacious woman imaginable, affects her just as swiftly and just as deleteriously as it affects a tragedian, a crossing-sweeper, or an ambassador to the Court of St. James. And once a bottle of Cote Rotie or Scharlachberger is in her, even the least emotional woman shows the same complex of sentimentalities that a man shows, and is as maudlin and idiotic as he is.

    Nay; the superior acumen and self-possession of women is not inherent in any peculiarity of their constitutions, and above all, not in any advantage of a purely physical character. Its springs are rather to be sought in a physical disadvantage—that is, in the mechanical inferiority of their frames, their relative lack of tractive capacity, their deficiency as brute engines. That deficiency, as every one knows, is partly a direct heritage from those females of the Pongo pygmaeus who were their probable fore-runners in the world; the same thing is to be observed in the females of almost all other species of mammals. But it is also partly due to the effects of use under civilization, and, above all, to what evolutionists call sexual selection. In other words, women were already measurably weaker than men at the dawn of human history, and that relative weakness has been progressively augmented in the interval by the conditions of human life. For one thing, the process of bringing forth young has become so much more exhausting as refinement has replaced savage sturdiness and callousness, and the care of them in infancy has become so much more onerous as the growth of cultural complexity has made education more intricate, that the two functions now lay vastly heavier burdens upon the strength and attention of a woman than they lay upon the strength and attention of any other female. And for another thing, the consequent disability and need of physical protection, by feeding and inflaming the already large vanity of man, have caused him to attach a concept of attractiveness to feminine weakness, so that he has come to esteem his woman, not in proportion as she is self-sufficient as a social animal but in proportion as she is dependent. In this vicious circle of influences women have been caught, and as a result their chief physical character today is their fragility. A woman cannot lift as much as a man. She cannot walk as far. She cannot exert as much mechanical energy in any other way. Even her alleged superior endurance, as Havelock Ellis has demonstrated in “Man and Woman,” is almost wholly mythical; she cannot, in point of fact, stand nearly so much hardship as a man can stand, and so the law, usually an ass, exhibits an unaccustomed accuracy of observation in its assumption that, whenever husband and wife are exposed alike to fatal suffering, say in a shipwreck, the wife dies first.

    So far we have been among platitudes. There is less of overt platitude in the doctrine that it is precisely this physical frailty that has given women their peculiar nimbleness and effectiveness on the intellectual side. Nevertheless, it is equally true. What they have done is what every healthy and elastic organism does in like case; they have sought compensation for their impotence in one field by employing their resources in another field to the utmost, and out of that constant and maximum use has come a marked enlargement of those resources. On the one hand the sum of them present in a given woman has been enormously increased by natural selection, so that every woman, so to speak, inherits a certain extra-masculine mental dexterity as a mere function of her femaleness. And on the other hand every woman, over and above this almost unescapable legacy from her actual grandmothers, also inherits admission to that traditional wisdom which constitutes the esoteric philosophy of woman as a whole. The virgin at adolescence is thus in the position of an unusually fortunate apprentice, for she is not only naturally gifted but also apprenticed to extraordinarily competent masters. While a boy at the same period is learning from his elders little more than a few empty technical tricks, a few paltry vices and a few degrading enthusiasms, his sister is under instruction in all those higher exercises of the wits that her special deficiencies make necessary to her security, and in particular in all those exercises which aim at overcoming the physical, and hence social and economic superiority of man by attacks upon his inferior capacity for clear reasoning, uncorrupted by illusion and sentimentality.

    12. Honour

    Here, it is obvious, the process of intellectual development takes colour from the Sklavenmoral, and is, in a sense, a product of it. The Jews, as Nietzsche has demonstrated, got their unusual intelligence by the same process; a contrary process is working in the case of the English and the Americans, and has begun to show itself in the case of the French and Germans. The sum of feminine wisdom that I have just mentioned—the body of feminine devices and competences that is handed down from generation to generation of women—is, in fact, made up very largely of doctrines and expedients that infallibly appear to the average sentimental man, helpless as he is before them, as cynical and immoral. He commonly puts this aversion into the theory that women have no sense of honour. The criticism, of course, is characteristically banal. Honour is a concept too tangled to be analyzed here, but it may be sufficient to point out that it is predicated upon a feeling of absolute security, and that, in that capital conflict between man and woman out of which rises most of man’s complaint of its absence—to wit, the conflict culminating in marriage, already described—the security of the woman is not something that is in actual being, but something that she is striving with all arms to attain. In such a conflict it must be manifest that honor can have no place. An animal fighting for its very existence uses all possible means of offence and defence, however foul. Even man, for all his boasting about honor, seldom displays it when he has anything of the first value at hazard. He is honorable, perhaps, in gambling, for gambling is a mere vice, but it is quite unusual for him to be honorable in business, for business is bread and butter. He is honorable (so long as the stake is trivial) in his sports, but he seldom permits honor to interfere with his perjuries in a lawsuit, or with hitting below the belt in any other sort of combat that is in earnest. The history of all his wars is a history of mutual allegations of dishonorable practices, and such allegations are nearly always well grounded. The best imitation of honor that he ever actually achieves in them is a highly self-conscious sentimentality which prompts him to be humane to the opponent who has been wounded, or disarmed, or otherwise made innocuous. Even here his so-called honor is little more than a form of playacting, both maudlin and dishonest. In the actual death-struggle he invariably bites.

    Perhaps one of the chief charms of woman lies precisely in the fact that they are dishonorable, i.e., that they are relatively uncivilized. In the midst of all the puerile repressions and inhibitions that hedge them round, they continue to show a gipsy spirit. No genuine woman ever gives a hoot for law if law happens to stand in the way of her private interest. She is essentially an outlaw, a rebel, what H. G. Wells calls a nomad. The boons of civilization are so noisily cried up by sentimentalists that we are all apt to overlook its disadvantages. Intrinsically, it is a mere device for regimenting men. Its perfect symbol is the goose-step. The most civilized man is simply that man who has been most successful in caging and harnessing his honest and natural instincts-that is, the man who has done most cruel violence to his own ego in the interest of the commonweal. The value of this commonweal is always overestimated. What is it at bottom? Simply the greatest good to the greatest number—of petty rogues, ignoramuses and poltroons.

    The capacity for submitting to and prospering comfortably under this cheese-monger’s civilization is far more marked in men than in women, and far more in inferior men than in men of the higher categories. It must be obvious to even so pathetic an ass as a university professor of history that very few of the genuinely first-rate men of the race have been, wholly civilized, in the sense that the term is employed in newspapers and in the pulpit. Think of Caesar, Bonaparte, Luther, Frederick the Great, Cromwell, Barbarossa, Innocent III, Bolivar, Hannibal, Alexander, and to come down to our own time, Grant, Stonewall Jackson, Bismarck, Wagner, Garibaldi and Cecil Rhodes.

    13. Women and the Emotions

    The fact that women have a greater capacity than men for controlling and concealing their emotions is not an indication that they are more civilized, but a proof that they are less civilized. This capacity, so rare today, and withal so valuable and worthy of respect, is a characteristic of savages, not of civilized men, and its loss is one of the penalties that the race has paid for the tawdry boon of civilization. Your true savage, reserved, dignified, and courteous, knows how to mask his feelings, even in the face of the most desperate assault upon them; your civilized man is forever yielding to them. Civilization, in fact, grows more and more maudlin and hysterical; especially under democracy it tends to degenerate into a mere combat of crazes; the whole aim of practical politics is to keep the populace alarmed (and hence clamorous to be led to safety) by an endless series of hobgoblins, most of them imaginary. Wars are no longer waged by the will of superior men, capable of judging dispassionately and intelligently the causes behind them and the effects flowing out of them. They are now begun by first throwing a mob into a panic; they are ended only when it has spent its ferine fury. Here the effect of civilization has been to reduce the noblest of the arts, once the repository of an exalted etiquette and the chosen avocation of the very best men of the race, to the level of a riot of peasants. All the wars of Christendom are now disgusting and degrading; the conduct of them has passed out of the hands of nobles and knights and into the hands of mob-orators, money-lenders, and atrocity-mongers. To recreate one’s self with war in the grand manner, as Prince Eugene, Marlborough and the Old Dessauer knew it, one must now go among barbarian peoples.

    Women are nearly always against war in modern times, for the reasons brought forward to justify it are usually either transparently dishonest or childishly sentimental, and hence provoke their scorn. But once the business is begun, they commonly favour its conduct outrance, and are thus in accord with the theory of the great captains of more spacious days. In Germany, during the late war, the protests against the Schrecklichkeit practised by the imperial army and navy did not come from women, but from sentimental men; in England and the United States there is no record that any woman ever raised her voice against the blockade which destroyed hundreds of thousands of German children. I was on both sides of the bloody chasm during the war, and I cannot recall meeting a single woman who subscribed to the puerile doctrine that, in so vast a combat between nations, there could still be categories of non-combatants, with a right of asylum on armed ships and in garrisoned towns. This imbecility was maintained only by men, large numbers of whom simultaneously took part in wholesale massacres of such non-combatants. The women were superior to such hypocrisy. They recognized the nature of modern war instantly and accurately, and advocated no disingenuous efforts to conceal it.

    14. Pseudo-Anaesthesia

    The feminine talent for concealing emotion is probably largely responsible for the common masculine belief that women are devoid of passion, and contemplate its manifestations in the male with something akin to trembling. Here the talent itself is helped out by the fact that very few masculine observers, on the occasions when they give attention to the matter, are in a state of mind conducive to exact observation. The truth is, of course, that there is absolutely no reason to believe that the normal woman is passionless, or that the minority of women who unquestionably are is of formidable dimensions. To be sure, the peculiar vanity of men, particularly in the Northern countries, makes them place a high value upon the virginal type of woman, and so this type tends to grow more common by sexual selection, but despite that fact, it has by no means superseded the normal type, so realistically described by the theologians and publicists of the Middle Ages. It would, however, be rash to assert that this long continued sexual selection has not made itself felt, even in the normal type. Its chief effect, perhaps, is to make it measurably easier for a woman to conquer and conceal emotion than it is for a man. But this is a mere reinforcement of a native quality or, at all events, a quality long antedating the rise of the curious preference just mentioned. That preference obviously owes its origin to the concept of private property and is most evident in those countries in which the largest proportion of males are property owners, i.e., in which the property-owning caste reaches down into the lowest conceivable strata of bounders and ignoramuses. The low-caste man is never quite sure of his wife unless he is convinced that she is entirely devoid of amorous susceptibility. Thus he grows uneasy whenever she shows any sign of responding in kind to his own elephantine emotions, and is apt to be suspicious of even so trivial a thing as a hearty response to a connubial kiss. If he could manage to rid himself of such suspicions, there would be less public gabble about anesthetic wives, and fewer books written by quacks with sure cures for them, and a good deal less cold-mutton formalism and boredom at the domestic hearth.

    I have a feeling that the husband of this sort—he is very common in the United States, and almost as common among the middle classes of England, Germany and Scandinavia—does himself a serious disservice, and that he is uneasily conscious of it. Having got himself a wife to his austere taste, he finds that she is rather depressing—that his vanity is almost as painfully damaged by her emotional inertness as it would have been by a too provocative and hedonistic spirit. For the thing that chiefly delights a man, when some woman has gone through the solemn buffoonery of yielding to his great love, is the sharp and flattering contrast between her reserve in the presence of other men and her enchanting complaisance in the presence of himself. Here his vanity is enormously tickled. To the world in general she seems remote and unapproachable; to him she is docile, fluttering, gurgling, even a bit abandoned. It is as if some great magnifico male, some inordinate czar or kaiser, should step down from the throne to play dominoes with him behind the door. The greater the contrast between the lady’s two fronts, the greater his satisfaction-up to, of course, the point where his suspicions are aroused. Let her diminish that contrast ever so little on the public side—by smiling at a handsome actor, by saying a word too many to an attentive head-waiter, by holding the hand of the rector of the parish, by winking amiably at his brother or at her sister’s husband—and at once the poor fellow begins to look for clandestine notes, to employ private inquiry agents, and to scrutinize the eyes, ears, noses and hair of his children with shameful doubts. This explains many domestic catastrophes.

    15. Mythical Anthropophagi

    The man-hating woman, like the cold woman, is largely imaginary. One often encounters references to her in literature, but who has ever met her in real life? As for me, I doubt that such a monster has ever actually existed. There are, of course, women who spend a great deal of time denouncing and reviling men, but these are certainly not genuine man-haters; they are simply women who have done their utmost to snare men, and failed. Of such sort are the majority of inflammatory suffragettes of the sex-hygiene and birth-control species. The rigid limitation of offspring, in fact, is chiefly advocated by women who run no more risk of having unwilling motherhood forced upon them than so many mummies of the Tenth Dynasty. All their unhealthy interest in such noisome matters has behind it merely a subconscious yearning to attract the attention of men, who are supposed to be partial to enterprises that are difficult or forbidden. But certainly the enterprise of dissuading such a propagandist from her gospel would not be difficult, and I know of no law forbidding it.

    I’ll begin to believe in the man-hater the day I am introduced to a woman who has definitely and finally refused a chance of marriage to a man who is of her own station in life, able to support her, unafflicted by any loathsome disease, and of reasonably decent aspect and manners—in brief a man who is thoroughly eligible. I doubt that any such woman breathes the air of Christendom. Whenever one comes to confidential terms with an unmarried woman, of course, she favours one with a long chronicle of the men she has refused to marry, greatly to their grief. But unsentimental cross-examination, at least in my experience, always develops the fact that every one of these suffered from some obvious and intolerable disqualification. Either he had a wife already and was vague about his ability to get rid of her, or he was drunk when he was brought to his proposal and repudiated it or forgot it the next day, or he was a bankrupt, or he was old and decrepit, or he was young and plainly idiotic, or he had diabetes or a bad heart, or his relatives were impossible, or he believed in spiritualism, or democracy, or the Baconian theory, or some other such nonsense. Restricting the thing to men palpably eligible, I believe thoroughly that no sane woman has ever actually muffed a chance. Now and then, perhaps, a miraculously fortunate girl has two victims on the mat simultaneously, and has to lose one. But they are seldom, if ever, both good chances; one is nearly always a duffer, thrown in in the telling to make the bourgeoisie marvel.

    16. A Conspiracy of Silence

    The reason why all this has to be stated here is simply that women, who could state it much better, have almost unanimously refrained from discussing such matters at all. One finds, indeed, a sort of general conspiracy, infinitely alert and jealous, against the publication of the esoteric wisdom of the sex, and even against the acknowledgment that any such body of erudition exists at all. Men, having more vanity and less discretion, area good deal less cautious. There is, in fact, a whole literature of masculine babbling, ranging from Machiavelli’s appalling confession of political theory to the egoistic confidences of such men as Nietzsche, Jean-Jacques Rousseau, Casanova, Max Stirner, Benvenuto Cellini, Napoleon Bonaparte and Lord Chesterfield. But it is very rarely that a Marie Bashkirtsev or Margot Asquith lets down the veils which conceal the acroamatic doctrine of the other sex. It is transmitted from mother to daughter, so to speak, behind the door. One observes its practical workings, but hears little about its principles. The causes of this secrecy are obvious. Women, in the last analysis, can prevail against men in the great struggle for power and security only by keeping them disarmed, and, in the main, unwarned. In a pitched battle, with the devil taking the hindmost, their physical and economic inferiority would inevitably bring them to disaster. Thus they have to apply their peculiar talents warily, and with due regard to the danger of arousing the foe. He must be attached without any formal challenge, and even without any suspicion of challenge. This strategy lies at the heart of what Nietzsche called the slave morality—in brief, a morality based upon a concealment of egoistic purpose, a code of ethics having for its foremost character a bold denial of its actual aim.

    Extract from IN DEFENSE OF WOMEN by H. L. Mencken

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  • Bodies of treasure hunters buried at Gunung Jerai foothill found

    Bodies of treasure hunters buried at Gunung Jerai foothill found

    Bodies of treasure hunters buried at Gunung Jerai foothill found 2

    GURUN: The bodies of two men digging for treasure at the foot of Gunung Jerai have been found today after they were buried under 15m of earth in a landslide yesterday afternoon.

    Kedah Fire and Rescue Department (JBPM) Senior Assistant Commissioner Sayani Saidon said the body of Roslan Saidin, 52, was spotted at 10.49am and recovered at 11.36am.

    “The body of the second victim (Md Noor Shaari, 68) was found at 12.53pm and was retrieved at 1.01pm, while the entire operation was over at 1.15pm,“ she told reporters after a search and rescue operation at the scene of the incident, here today.

    She said even though the two victims were found one to two metres apart, it took a while to excavate as the second body was buried deeper.

    “We did not experience any difficulties during the operation due to the favourable weather conditions and the locations of the victims were detected by a tracker dog unit.

    “Two excavators were used in this operation and before digging to find the victims, we have to stabilise the soil structure first,“ Sayani said.

    In the 6pm Sunday incident, the victims were said to have been covered by falling earth due to a ground movement while excavating in 12m deep pit to find the treasure allegedly stored at the foothills of the mountain.

    Kuala Muda district police chief Assistant Commissioner Adzli Abu Shah said the issue was serious and advised the public not to be fooled by the rumours.

    “It is learned that there were looting of heritage properties at the location and I urge the public not to be involved in such unlawful activities.

    “Furthermore, according to the National Heritage Department (JWN), the activity is an offence under Section 86 of the National Heritage Act which provides for a fine of up to RM50,000 or jailed up to five years,“ he said.

    He said the authorities however classified the case as sudden death and the bodies of the victims were sent to Sultanah Bahiyah Hospital in Alor Star for post-mortem.

    He said the excavated area would also be rehabilitated to ensure safety at the location. – Bernama

    Bodies of treasure hunters buried at Gunung Jerai foothill found
    Read More
    https://www.thesundaily.my/local/bodies-of-treasure-hunters-buried-at-gunung-jerai-foothill-found-MC2172824

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  • What’s the Best Way to Make Money at the Dog Track?

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    Success at the dog track is measured by how much money you make. It’s as simple as that. If you walk out with less money than you walked in with, you have a problem. If you walk out with more money than you walked in with, on a regular basis, you’re a winner. Of course, we all have our losing days, but you need more winning days than losing ones.

    So, what’s the best way to make sure that your bankroll grows rather than shrinks? While there are a lot of different ways to handicap greyhounds, I think that there’s only one way for most people to get to where they can make money at the track almost every time they go. You do it by starting small and building up to making bigger bets.

    Your instinct might be to make big, complicated bets – wheeling and keying dogs in trifectas and superfectas. Unless you have very deep pockets, phenomenal luck and fantastic handicapping skills, you’ll lose your shirt. Instead, here’s the best way to win money and keep more of it at the dog track.

    Start with win bets. Find the best dog in a race and bet it to win. Use a good handicapping system and don’t bet too many bets on a program. Betting every race is the quickest way I know to empty your pockets and get discouraged. However, DO handicap every race. Play the ones you’re surest of and just watch the rest and see if your pick wins.

    No one can pick a winner in every race, I don’t care how good they are at picking dogs. On a program with 10 races, the average beginner should bet no more than 3-4 dogs. Do that until you’re hitting enough so that you’re ahead on almost every program. It’s very important to keep good, written records of your picks. No changing your mind after the race because you would have picked a dog. Be honest with yourself and keep track of your wins.

    When you get to where you’re picking enough winners to make a profit on them on a regular basis, increase the amount of your win bets. That’s all there is to making a consistent profit at the track. Once you’ve mastered this, you can go on to quinielas, trifectas and even superfectas. But until you develop your handicapping skills, stick with small win bets on a few races. It’s very hard to do, but worth it in the long run.

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    Source by Eb Netr

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  • Your Thoughts Plus Emotion Create Thought Forms

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    Think of a time you walked into a place and you felt peace surround you. Now think of a time when you felt discord surround you. Both times you experienced what is called thought forms. This is when the energy of your thoughts and feelings “take form.” An energy is created which is so strong it can be felt by others if they are paying attention.

    Creating a Negative Thought Form

    A passing thought, one without feeling, does not create a thought form. You need the power of your feelings to make such a creation. This is why it is crucial to manage your thoughts and emotions. What you hold in your mind surrounded by emotion stays with you. It can be supportive for you or it can hinder you.

    Let’s say you are having a bad day. Things didn’t go well at work. Your lunch ended up in your lap and there was a traffic snarl which prevented you from getting home as scheduled. And, yes, when you walked in an hour late, the dog hadn’t been able to hold it and had pooped in an inconvenient place.

    With each new thing that went wrong, your feelings of distress become stronger and more pronounced. You can almost feel a little black cloud of frustration or depression surround you. The longer this cloud of negative emotion surrounds you, the more difficult it is for you to pull yourself out of the emotional dumps.

    Transforming the Negative to a Positive

    To pull yourself out of the dark hole you find yourself, you need to get rid of the black cloud. How do you do that when one thing after another has gone wrong? It takes an act of will and determination on your part. Here are a few tricks.

    1. Focus on your heart. You will find that your mood lightens when you do this.

    2. Breathe in and out of your heart. This helps you to become even more centered.

    3. See those heavy feelings as a cloud and see them being washed out of your body and into the ground.

    4. Imagine a time of great joy, peace or relaxation. Really feel it and put a color to it.

    5. Allow that color to expand outwards and totally surround you.

    You’ve now changed the reality you created from one of darkness to one of joy.

    If you do this on a regular basis you will find yourself being more disciplined about the thoughts and feelings you have. You will become aware that they are transitory and you can change them to something that will move you forward in life.

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    Source by Cathy Chapman, Ph.D.

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  • The Single Sales Principle and The 8 Myths of Selling

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    The Single Sales Principle states that:

    ‘People buy when a compelling need is met by a credible solution that offers perceived value’.

    Simple. Too simple? Well, as Jim Collins claims in his book Good to Great, “Freud, Darwin and Einstein all had one thing in common. They took a complex world and simplified it.” And Single Principled Salespeople do just that. They understand that selling doesn’t have to be complicated. They simply make it easy for a customer to buy.

    It’s one of the two things they have in common. They are customer centric, not sales centric.

    The other thing that Single Principled Salespeople have in common is that they never follow the 8 myths of selling. Simply never.

    The 8 myths of selling were taught by well-meaning sales managers, eager to pass on the wisdom and knowledge that their sales managers had passed on to them. Like a cult, however, no one had questioned whether they were true. The 8 myths may have worked in their day, but they simply do not work today.

    Do you remember how you felt when you discovered there wasn’t really a Santa Claus? I remember it well. It was the 12th December 1971 and my (so called) best friend Johnny Harrison broke the fateful news to me over a Curly Wurly. I felt like I had been had. You don’t question what you are told as a kid; you just believe it to be true.

    Well, that was also the way I felt the day that I discovered that everything that I had been taught up to that point in sales was a complete lie; all myths. They were theories that had no substance in the modern world.

    Walk onto most sales floors and you’ll see the 8 myths of selling proudly displayed on the wall (probably next to the target and the ‘Inspiration’ poster):

    “Attitude Sets Altitude”

    “People Buy People”

    “Always Be Closing”

    “Customers Like to Talk about Themselves”

    “It’s a Numbers Game”

    “Sell the Sizzle not the Sausage”

    “Money Talks”

    “Fail to Plan, Plan to Fail”

    Be honest, you believe in at least half of the 8 myths yourself, don’t you? You are not alone.

    Most salespeople will quote them as the ‘sales gospel’. Suggest that they are myths and they will think you have gone mad.

    On the surface the 8 myths look perfectly reasonable. In fact, set inside a picture frame, each one looks positively motivating. And I am sure they made a lot of sense, at the time. But things change. And so has selling.

    Myth 1: Always Be Closing

    If you need to use closing techniques to get a sale, you clearly haven’t demonstrated that your product meets their needs. Rather than force the customer into a decision they will regret, simply go back to where you lost them in the buying process, and start again from there. If you apply the Single Sales Principle® you don’t need to close… the customer should be asking you to buy.

    Myth 2: Attitude sets Altitude

    Abraham Lincoln asked the question: “How many legs does a dog have if you call the tail a leg? Four. Calling a tail a leg doesn’t make it a leg”. No amount of looking in the mirror and telling yourself ‘you’re a tiger’ will work if you don’t believe in your product.

    The better the value proposition, the better the attitude of a salesperson. Single Principled Salespeople ensure that they have a deep, genuine belief in their value proposition.

    Myth 3: People Buy People

    People buy when the product/service cost-effectively meets the customer’s needs. No amount of schmoozing with a client will make up for a poor product match.

    Being personable is, of course, important in sales. But isn’t it important in all vocations? Friendly plumbers are more pleasant to deal with than unfriendly plumbers. Friendly bus drivers are more pleasant to deal with than unfriendly bus drivers. Friendly lawyers are more pleasant to deal with than unfriendly lawyers (unless they’re on your team of course!) Ken Hubbard, the American writer said “Beauty is only skin deep, but it’s a valuable asset if you’re poor or haven’t any common sense!”

    In the good old/bad old days, salespeople would use their charm (‘beauty’) to cover up for this lack of a credible solution (‘common sense’). Today’s professional buyer can see through that. It’s what is underneath that counts most.

    Myth 4: Customers Like to Talk about Themselves

    We have sat on thousands of sales calls. Some were good. Some were bad. And some were downright ugly. The bad ones were those where the salesperson doesn’t ask any questions at all. They launch into their features and benefits without any consideration for what the buyer may actually needed.

    And then there were the ugly calls. The salesperson knew that they had to conduct a fact find, and gain as much information about the customer as possible. So they launched into a ‘Spanish inquisition’, asking a list of meaningless questions that did nothing but bore the customer.

    Yes, there is a certain amount of information that needs to be identified in a sales intervention, as without it it is difficult to make a recommendation and know whether the opportunity is worth fighting for. But this is all for your benefit, not theirs. Needs make sales, not customer biographies.

    Myth 5: It’s a Numbers Game

    Average salespeople get a long way by putting in long hours and running around contacting a lot of people. They then submit ‘phantom forecasts’; over-optimistic sales projections based on a pipeline of proposals that never convert into actual business. This is because the needs identified in the sales call were not compelling needs.

    Just having a need doesn’t mean that the customer will act upon it. Many of the deals on a salesperson’s pipeline remain unclosed because the customer keeps procrastinating over the decision. Playing the numbers game doesn’t help them deliver more sales. It just creates more work for themselves and everyone around them.

    The Single Principled Salesperson ensures that the needs are compelling prior to presenting the solution. Why? Because only then are they assured that the customer will be motivated into action.

    Myth 6: Sell the Sizzle, not the Sausage

    We love the concept of making presentations sizzle. Our issue with the myth of ‘selling the sizzle’ is with how salespeople think that they can bamboozle a customer with fancy presentations that are high on show but low on substance.

    At first sight, ‘selling the sizzle’ seems to make perfect sense. The sausage sizzling away on a griddle is much more likely to sell than an uncooked sausage sitting in the fridge. But this is because the sizzle fired up your senses bringing attention to the fact that you are hungry. The sizzle satisfied your compelling need.

    Ever smelt a sizzling sausage when you have food poisoning? It would probably make you feel even worse. This is because this time your need isn’t hunger. In fact, food is the last thing you need.

    Myth 7: Money Talks

    Listen to buyers and you’d think that they really do believe that money talks. Buyers are a brutal species, taking sheer delight in making a salesperson sweat on price. They trick them into thinking it is all about cost, and if the salesperson doesn’t drop their price they will find a supplier who will. Indeed, some buyers actually believe in this hype themselves.

    But customers actually want value, not the cheapest price. If people wanted cheap we would all be driving around in 10-year-old cars and shopping in charity shops. Products are only perceived as expensive if the value is not appreciated by the customer. You’ll never lose a deal on price, only on value.

    Myth 8: Fail to Plan, Plan to Fail

    Salespeople tend to fall into two camps: those who plan too much and those who hardly plan at all.

    Those who plan too much tend to be ‘busy fools,’ i.e. running around doing very little. When we go out with these salespeople on calls they show us all the planning they have done: a tour of the client’s website; the previous history; a list of questions they are going to ask; competitor information etc. The problem is they don’t even refer to it.

    The second type are those salespeople who do very little planning. Indeed, most salespeople fall into this category. You may be surprised to learn that so do Single Principled Salespeople.

    “Hooray!” I hear the cry from the sales community at large. “What? No need to plan?” Not quite!

    Peter Drucker, the management guru, defined the difference between ‘effectiveness’ and ‘efficiency’ as being:

    “Efficiency is doing things right; Effectiveness is doing the right things.”

    Single Principled Salespeople are effective because they identify the right things to do. It’s why they often work fewer hours than the average performers.

    The cartoonist, Doug Larson, said on time management, “For disappearing acts, it’s hard to beat what happens to the eight hours supposedly left after eight of sleep and eight of work.” I think we can all empathise with this sentiment. Life is too short to be planning for the sake of it.

    The 8 Myths of Selling Summary

    Winston Churchill said “Out of intense complexities, simplicities emerge.” Selling has become a complicated business. But it doesn’t have to be. Simple is good.

    And that’s why great sales people follow the Single Sales Principle®. By focussing on matching compelling needs with credible solutions that offer perceived value you will succeed in selling. We guarantee it. Follow the 8 myths and you will become frustrated and disillusioned with our wonderful profession.

    Original article written by Mark Blackmore (MD of Lammore)

    For more information on the ‘Single Sales Principle’ sales training programme contact:

    Ben Thompson

    ben.thompson@lammore.com

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    Source by Ben Charles Thompson

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  • Will You Marry Me? Four Simple Little Words, That Mean So Much

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    Since my social gathering, thoughts took me back my own marriage proposal, some 16 years ago. I had imagined how it might unfold; we had talked about marriage and family, so I knew it would arise at some point. Would it be full of romance, flowers, a candle-lit dinner and my future husband down on one knee, eloquently pledging his undying love for me! Well, not exactly – after a drunken evening in a local nightclub, you know the ones, with sticky ‘beer soaked’ carpets and dated disco tunes; he turned around to me and said ‘How about it then, shall we get married? Not the dreamy scene I had hoped for, but of course, I said ‘yes’ and we have been happily married with 2 children and a dog for the last 14 years.

    How many of us wait in anticipation for our partners to pop “the question?” Then are disappointed when either, it never happens or when it does, it doesn’t live up to our own expectations. Dreams of being whisked off to a secret exotic location, a special evening in the finest restaurant, and then finally having plucked up the courage to ask, and in front of an unsuspecting audience, your companion is down on one knee saying the words you have been waiting for.

    I have to tell you, although you might not believe me, this type of scenario does happen in real life. The friend that caught the bouquet had a marriage proposal that could have been taken from a film set.

    It started with a mystery holiday that had been planned as a birthday treat, she had no idea of where she was going and was told to pack for warm, sunny weather. The destination was the Greek island of Santorini, staying in a lovely hotel with magnificent sea views.

    A carefully planned romantic walk, where a ‘sea view’ table and a bottle of chilled Moet awaited them to watch the sunset. Along their ocean saunter, a detour to a traditional greek church with white washed exterior and striking blue dome, as my friend finished taking numerous photographs, she turned round to be presented with a handmade puzzle!

    I sure you can guess what came next, when she placed the puzzle pieces together, those simple four words appeared in front of her and her man, down of one knee, offering her the ‘sexiest’ (her words, not mine) engagement ring she had ever seen. Don’t be surprised when I tell you that, not only did my friend’s thoughtful fiancée plan the mystery trip, sea views and romantic proposal, he also designed and arranged for the ring to be handmade with her birthstone!

    Other marriage proposal stories have floated past my ears over the last few years. One in particular, a tale of a treasure hunt, constructed from cryptic clues sending the hopeful lady on an adventure to a hidden destination. Upon arrival, a small Silver love letter necklace with a delicately engraved letter inside – Will you marry me? An engagement ring placed on a finger and another couple betrothed to each other.

    I am full of admiration for imaginative partners that take the time to plan a proposal, complete with surprises, mystery and the odd glass of champagne. Not everyone needs to go to these lengths and as long as the sentiments of the words are truly felt, then any proposal is a special moment. Regardless of how a marriage proposal is planned or not, from my ‘sticky carpet’ moment in the local nightclub or my friend’s Shirley Valentine meets Mamma Mia adventure on the island of Santorini, with marriage statistics as an all time low, isn’t it all about being asked those simple 4 words and living in happily ever after – with the perfect Engagement ring of course!

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    Source by Claire L Bentley

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  • Can Animals Get PTSD? Yes! Animal Communication and Energy Healing Can Help

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    Today, many rescued animals experience PTSD. They need help to heal before they can integrate into your family. Animal Communication and Energy Healing are two powerful tools to assist them.

    Why do so many animals experience trauma today?

    Many of the reasons are similar to those experiences that can cause PTSD in humans.

    ~~ Too early separation from the mother dog, cat, or horse, for whatever reason.

    ~~ Separation from their human family due to hurricanes, storms, flooding, fires, earthquakes, and other weather or earth-changing event in which people and their animals can become separated.

    ~~ Being shuffled from one rescue place to another in the genuinely loving effort to find the rescued animal a new home.

    ~~ Traumatic loss because the family is no longer able to keep the animal due to financial and/or health changes.

    ~~ When animals are dropped off at shelters or abandoned without explanation, they are confused, scared, hurt, angry, grieving, and afraid – just to name a few emotions that come up for them.

    ~~ When the shelter is one that kills animals after so many days, the animals know they might be killed, and the spirits of other animals killed there may be lingering, making the situation even more uncomfortable.

    This is not a complete list, but this list illustrates that one or more of these experiences may make integrating into a new loving family a challenge for the animal you’ve so lovingly adopted.

    The good news is that animals can recover from PTSD.

    When you adopt an animal from a rescue facility, you may not realize immediately that the animal is having difficulty adjusting.

    I’ve had clients ask for my assistance after struggling for a year or more to connect with a cat or dog or horse who has experienced a traumatic event.

    These clients are good, kind, loving, nurturing people who have tried everything they can think of to help their new animal companion adjust. Often they have been pouring love to an animal who is not open to receiving it.

    Of course, the sooner you ask for assistance, the sooner you and the animal will begin to build trust and open a loving connection between you.

    When an animal is emotionally shut down, afraid of experiencing yet another loss, and/or distrustful that this will be their “forever” home, something else must be added to the equation to assist them.

    Whatever history you have about the animal is also a very important piece of the puzzle.

    Using my Animal Communication and energy healing skills, I can offer you and your new companion special assistance.

    Over several sessions, I am able to establish a rapport with an animal who is very shut down.

    It can actually help me connect with them because I’m not physically present.

    Working from a distance, I can easily make a telepathic connection, which some animals experience as less intrusive than a human stranger being physically in the animal’s space.

    Furthermore, telepathically and energetically…

    ~~ I can feel what the animal is feeling because I’m a strong emotional empath.

    ~~ I can feel if the animal has a huge wall around themselves, or just needs some additional reassurance.

    ~~ I can feel if the animal is distrustful and can suggest ways of building trust.

    ~~ I can often feel if the animal is hiding something or lying to me and/or to themselves.

    ~~ I can ask other animals in your family for any insights they want to share, assuming they have already met the new family member. These often prove to be of immense value in understanding what’s going on with an animal who is too closed down to share very much.

    ~~ I can scan the animal energetically, with the animal’s permission, to pick up energy patterns in their auric field, chakras, and physical body.

    Once we have a better understanding of what’s going on for that animal, we together develop a plan of action.

    ~~ Sometimes Flower Essences are a good way to start. I am able to suggest appropriate essences to assist you and your animal companion(s).

    ~~ As a Certified Practitioner of The Emotion Code™, developed by Dr. Bradley Nelson, I know what a valuable tool this is for assisting an animal with PTSD. (This system has also been shown to be effective with humans.) Releasing emotional blocks and reducing or eliminating walls around their hearts will bring about huge healing shifts.

    ~~ As a Certified Multidimensional Healer, I work with healing teams from Source to remove the energy patterns of trauma, repair chakras and other damaged areas, assist the animal’s bodies to rebalance, and bring the animal into a space of harmony, peace, and openness to their new life circumstances.

    ~~ I may also refer you to other practitioners who offer many other alternative services that will assist the animal, such as acupuncture, chiropractic, Theta Healing, and basic training for dogs and horses.

    Having a “plan of action” helps you and the animal know what next steps to take and have a sense that there truly is hope of healing the animal and the entire situation.

    Have you recently brought home a new animal or are planning to adopt from a rescue place?

    If so, keep in mind that while coming to your home is the best thing for this animal, in some cases you many need to take some extra steps to help the animal integrate and become part of your loving family.

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    Source by Nedda Wittels

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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

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