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Tag: Digital Marketing

  • Video Marketing Mistakes That Every Marketer Should Avoid

    Video Marketing Mistakes That Every Marketer Should Avoid

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    In today’s digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It’s no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.

    • Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn’t mean you make it lengthy or never-ending. If you did so, it’ll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
    • Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it’ll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
    • No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
    • No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it’ll zero your efforts of generating the leads.

    These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn’t hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company’s impression and, you should use this tool ideally to make it work for your goals.

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    Source by Gunjan Singh

    Views: 1

  • 7 Reasons Why Your Business Needs A Digital Marketing Strategy

    7 Reasons Why Your Business Needs A Digital Marketing Strategy

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    It’s a sad fact is that most companies don’t have a planned digital marketing strategy. They just go by the seat of their pants, doing a little here and a little there. But, if you develop a proper digital marketing strategy, you can avoid a lot of issues and create a more integrated marketing approach.

    Here are 7 reasons why your business needs a digital marketing strategy.

    1. Provides Direction and Focus

    You’ve heard the saying that if you try to drive somewhere without knowing where you’re going, you won’t ever get there. Your marketing needs a goal and a plan to get to that goal, taking steps that you know work or testing steps to find out if they work.

    2. Promotes a More Focused Brand Voice

    When you have a plan, you can ensure that all your marketing materials (including images, content, and voice) match your brand. When you’re doing things at the last minute, it may not match. Having a plan is always a better approach to help spread awareness of your brand.

    3. Assists with Developing a Strong Value Proposition

    When you take the time to plan out your marketing strategy, it’s a lot easier to maintain your value proposition throughout all the different platforms.

    4. Helps You Get to Know Your Audience Better

    When you develop a digital marketing strategy, you need to do your research so that you get to know your audience better. Plus, you will check your stats more often, which will help you get to know your audience even better and how they respond to different offers.

    5. Better and More Effective Marketing Integration

    When you develop a plan, the great result is that you can more easily integrate all platforms together in a cohesive marketing plan that makes sense and gets results.

    6. Avoids Wasting Resources

    When you create a plan, it will help you avoid wasting anything. You’ll be able to see ways in which you can reuse content, graphics, and information to market across all your digital channels, without having to start fresh each time which can cause resources to be wasted.

    7. Know Where to Optimize Your Efforts

    When you write out the plan, you’ll notice gaps in it and be able to optimize your efforts better. You’ll test out landing pages, test headlines, test graphics, and find out what works best as you move forward with your plan.

    This doesn’t have to be super-complicated to work. But, having a plan means you know where you want to go and have set goals with actions to get you to that goal. It also means that if something is not working to get you to your goal, you can change directions because you’re paying attention as to whether it’s working or not working.

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    Source by Jon Allo

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  • ChatBot Marketing With Aritificial Intelligence

    ChatBot Marketing With Aritificial Intelligence

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    ChatBot Digital Marketing which makes use of Artificial Intelligence technologies can be used a key component in any company’s marketing strategy in terms of guiding customers through a marketing sales funnel. The marketing funnel that would be programmed into the AI ChatBot would be defined in relation to the products and services being offered into the market place from the company in question. Implementation of the particular social media digital marketing strategy may well be devised by a full service digital marketing agency.

    When it comes to effective digital marketing strategy development and subsequent execution that requires marketing research, strategy formulation, content planning, linking strategy and the publication of the content in question. In addition to the above, careful posting on relevant content portals and blogs in necessary in order to expand the digital marketing footprint of the company as well as developing the equity of the brand.

    The point being made is that publishing content on its own is not enough; there has to be a key focus on that of promoting the company and that of building the business’s brand. If the company chooses to take care of the content marketing in house as opposed to making use of a digital marketing agency then all of the necessary software and keyword analysis tools will need to be purchased and subscribed to in order to be able to determine the correct direction that needs to be taken for maximum social media marketing effectiveness.

    So bearing in mind that the content itself is not the main issue per se, we can turn our attention to the strategic use of how companies are using chatbots for marketing – the content will be created and published strategically on portals, blogs, websites and via social media channels then in turn users make their way to the company website where they interact with the artificial intelligence chatbots in order to implement the business’ digital marketing strategies.

    From the various social media marketing channels that may be used to publish related company content; along with the [say] the company blog and other authority blogs. Remembering that there will be associated links within each piece of content – in turn users are directed to the company website which will lead to the strategic AI chatbot with all of the associated calls to action coming into play.

    The activation of the AI ChatBot and interaction with the customer and associated data that will be collected will in turn provide valuable marketing intelligence for the company in question. This could be in the form of questions asked by the ChatBot which carefully guides prospects through a defined marketing or customer support process.

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    Source by Stephen C Campbell

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  • Yoonla – Digital Lifestyle Business – Is It Any Good? Quick Review

    Yoonla – Digital Lifestyle Business – Is It Any Good? Quick Review

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    This is a quick review of the Yoonla online digital lifestyle business created by Reno Van Boven. All of the information provided is from my personal experience of trying the business in which I aim to provide a honest perspective on Yoonla & in what this entails for you.

    This article is not meant to get all technical & confusing for those reading or interested in becoming digital marketing professionals so I try to keep the wording as simple as possible.

    There are 2 types of accounts:

    1) Free- pretty easy to create (like creating an email or Facebook account but can’t make money… YET TILL YOU UPGRADE TO…

    2) Elite- this is where you really start earning money. Once you followed the 7 steps of creating your elite account (all the hard part is done by Yoonla) & upgraded to elite; you are on your way to earning well. Mind you, you do have to upgrade to elite to get all the benefits of this program. You are wondering how much. It is only $50-$70 dollars to start earning commissions on a regular & consistent basis. But THIS IS WELL WORTH IT!

    Once you upgraded to elite, you can get to earning by getting people to sign-up under you. There are 2 tiers of making money from Yoonla- let me briefly explain tier 1:

    1) You get $4 for every free account that signs up under you from English speaking countries (UK, USA, New Zealand etc)

    2) You get $2 from people in non-English countries (Spain, Brazil, China)

    Tier 2 is where it gets all exciting… for every person who upgrades to the elite account under you (you the SPONSOR) you get $30 commission for each person.

    The reason I enjoy this program is the fact that its WORLDWIDE… anyone can make money from this. Male or female, rich or poor. This program does not discriminate which is reason why I recommend people to upgrade as soon as possible. The price for starting the elite account will be recovered as soon as you get people to sign up under you.

    All payments are done by PayPal so all the commissions will be sent to your PayPal account. And you get paid once a month. Consider this as a lump sum of money.

    This business is a slow build- don’t expect to earn $10,000 in a month straight away like you hear in some videos or personal stories. 95% of the time they did not earn it like they say & if they did; they are only the few out of hundred thousands to do this. Simply, just because you started your business does not make you entitled to earn huge sums of money. In hearing some of Yoonla stories, most people do not make serious money till 5-6 months later on down the line.

    This is where you have to put the hard work to get to this stage in the first place. If you’re interested in learning how do this as soon as possible, leave a comment.

    Thank you for reading.

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    Source by Zhane Kelly

    Views: 0

  • 5 Reasons You Should Hire a Digital Marketing Expert for Your Parenting Blog

    5 Reasons You Should Hire a Digital Marketing Expert for Your Parenting Blog 1

    5 Reasons You Should Hire a Digital Marketing Expert for Your Parenting Blog

    Oct 11, 2017


    by Dale Harris

    Over 95% of blogs get abandoned within 4 months, according to research published in the New York Times.

    They can’t generate enough interest. Bloggers get discouraged. They run out of topics. They just can’t keep up.

    For these 5% of bloggers who do survive, having a digital marketing expert is quite often the key to their success.

    Let’s explore why.

    1) Reduce Marketing Costs

    The digital marketing expert can seem like an expense. But they know how to streamline everything you do to reduce the time and money you need to spend to meet blogging goals like:

    They can show you how to effectively monetize your site without annoying your core audience. Through this, marketing pays for itself.

    2) Generate Endless Topics

    One of the reasons blogs get abandoned is because the enthusiasm wanes. Coming up with topics around a niche that you love starts to feel like a chore.

    But a great internet marketer will help you understand how to find endless topics that you’ll love to write about.

    They’ll help you tap into the power of user-generated content. They’ll invite parent fans to write guest posts and other content for your blog.

    Your fans will love it and so will you.

    3) Get Access to Better Tools

    A digital marketing expert has access to tools that the average person doesn’t have. These tools are often too expensive for someone running one blog to buy.

    But because an Internet marketer is often working for several bloggers at once, they can afford the latest and greatest tools.

    These tools can slash your work in half and help you better engage your audience.

    4) Stay Consistent

    The key to engaging a blog fan base is consistency. If you take a hiatus for a couple months or post erratically, people will lose interest.

    Bloggers who try to do the digital marketing themselves often find it impossible to do everything so tasks fall behind.

    But an Internet marketing professional can help streamline and automate processes to help you have a continual presence even when you need a break.

    5) Get Optimized

    A digital marketer will help you optimize your parenting blog for maximum exposure with less time and effort.

    They’ll ask questions like…

    Which parenting topics do your readers love the most?

    What social media headline earned you the most shares?

    Where is your traffic coming from?

    But they won’t be making educated guesses. They’ll then use the power of analytics to discover what’s working best for you. They’ll then help you do more of it.

    You can get optimized results like proudmummy.com/ with an expert marketer.

    A Digital Marketing Expert Gets Results

    Be that 5% with an expert. Reach more parents with your message. Learn how to more effectively use your time to do it. Focus on what you love and leave the rest to an expert.

    What experience has your parenting blog had with teaming up with a digital marketing expert? Comment below.

    Let’s block ads! (Why?)

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  • Adapt or Die: 5 Digital Marketing Trends You Canâe(TM)t Ignore

    Key strategies and tools across these several digital marketing trends that will help you win in the great game of marketing

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    http://www.associationofmarketing.org/articles/view.php?article_id=6715

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  • Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design

    Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design

    Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design 2

    Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design 3


     

    A graphic designer in Nigeria, Jeremiah Olatinwo, has demanded compensation from Ogun State Government for using his graphics design to create awareness about Coronavirus without his permission.

    Olatinwo had designed an image to raise awareness on the virus and how to stay safe from it.

    He used the ‘End COVID-19 WITH SWAG’ to launch a media campaign on steps Nigerians can take to curb the spread of the virus.

    He was however, left distraught when the Ogun State Government placed its official crest on it and uploaded it on its official website.

    In a chat with our correspondent, Olatinwo expressed anger at the action of the state government without reaching out to him.

    He said, “As a social media enthusiast and digital marketing expert, I designed a media campaign themed ‘END COVID-19 WITH SWAG’ and it was widely accepted and distributed on social media.

    “I got a call from a friend who saw and also shared my creative work that the Ogun State Government had plagiarised my concept – word for word, colour for colour without giving due credit.

    “To my amazement, the design was up on all social media platforms of the Ogun State Government – Twitter, Instagram and Facebook.

    “Due compensation is expected for the creative work and their plagiarism as the design got impressions on their page, people have seen it and some have done screenshot and shared on various platforms.”

    He added that he attempted to reach out to the social media handler of the state government but was blocked.

    Olatinwo tweeted the design on March 25 while the Ogun State Government tweeted the replica of the image three days later. 

    The image, which has now been deleted across the social media platform of the state government, was the same concept without little adjustment to Olatinwo’s design.

    Efforts by our correspondent to get the comment of the Kunle Somorin, Chief Press Secretary to Ogun State governor, Dapo Abiodun, was not successful as he refused to respond to calls and text messages sent to his mobile number.

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    SaharaReporters, New York

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    Graphics Designer Demands Compensation After Ogun State ‘Stole’ COVID-19 Awareness Design
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    http://saharareporters.com/2020/03/30/graphics-designer-demands-compensation-after-ogun-state-%E2%80%98stole%E2%80%99-covid-19-awareness-design

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  • Beginner’s Guide To Digital Marketing

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    This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.

    Content Marketing

    In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.

    Search Engine Marketing

    This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.

    Social Media Marketing

    This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you’re trying to share.

    Search Engine Optimization

    SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.

    Email Marketing

    Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.

    Affiliate Marketing

    This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.

    Relationship Marketing

    Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You’ll need to have live events, webinars, and lots of discussions with your community to engage with them.

    Pay Per Click

    Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.

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    Source by Jon Allo

    Views: 0

  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

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