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  • How Nootropics Make You A Better Entrepreneur

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    Just imagine a pill you can take to enhance your points of view, increase your memory, and make you more productive. In it sounds like an ultimate life hack, you’re not the only one.

    There are pills that guarantee that out there, yet how they work is a little complicated.

    These pills are known as nootropics or smart drugs.

    So what are nootropics?

    Nootropics are a class of brain power enhancing supplements that are utilized to enhance focus and help to boost memory. Nootropics are regularly used to increase capacity to focus, help people concentrate more and reduce anxiety.

    You will often observe Nootropics called as “smart drugs” as they are connected with increased intelligence, focus and motivation.

    Be they are not at all like brilliant medications which can frequently bring about negative reactions or side effects with long term use. Nootropics are safe to use and pose a low risk of any side effects if used properly.

    Numerous nootropics have similar systems of working by improving communication between neurons in your brain, adjusting neurotransmitter levels or by balancing brain cell health.

    They also improve metabolism of your neurons, support neuroplasticity, or even support the development of new neurons and neurotransmitters.

    How Nootropics work?

    There are various sorts of Nootropic supplements accessible. Also, there are distinctive classifications and “families” of Nootropics, for example, Racetams and Ampakines.

    Each of these particular supplements work in different ways and have different working mechanism. Given this, there is not one answer to the question “How Do Nootropics Work?” rather a wide range of answers.

    There are however some basic ways in which nootropics work and modulate the neutrons in your brain. One of them is listed below

    Together, the neurotransmitters and the receptors make up a “framework.” There are an immense huge number of these neuronal frameworks inside the mind.

    What a Nootropic supplement does, generally, is to explicitly target and increase the proficiency of those frameworks which result in enhanced cognitive abilities.

    How Nootropics will make you a better entrepreneur?

    The initial step for an entrepreneur is to investigate what they are doing battling against. For some (myself included) it is to enhance focus and effectiveness during the working hours was my primary objective.

    Diehard business people working 18-hour days require to last longer during the day and work normally when sleep deprived.

    This is where nootropic role come into play. Below are the benefits of nootropics that will help you to become a better entrepreneur.

    1. Increase concentration

    Before you consider enhancing your memory capacities, you should first increase your concentration. Nootropics can help with that, particularly in case you can’t concentrate on a particular work over a longer period of time. This is a noteworthy issue with entrepreneurs who encounter inconvenience in concentrating for longer hours of work.

    2. Enhances memory

    It is easy to read and comprehend a specific topic but the vast majority discover it somewhat troublesome to recover data from their memory. Nootropics have appeared to have beneficial outcome on a man’s memory.

    It enhances and repairs all parts of your memory capacities, including the working memory and recall. It additionally supports brain cell development and enhances the connections between the neurons. Aside from these advantages, they additionally repair the neuron, which thusly gives a help in comprehension of data information and recalling it.

    3. Improves brain health

    With busy schedule and poor diet, out brain takes a genuine bashing. Nootropics not only enhance your memory and information investigation but also improves the overall health of brain. They increases oxygen stream to the brain and maintains neurons and brain cells which keeps the brainwaves casual and more effective.

    4. Better mood

    The primary reason behind why many individuals can’t concentrate and focus at a specific task is foul mood. A few studies demonstrate that improper eating habits and sleeping habits can affect your mood. Nootropics can boost and stimulate mood enhancing neuroreceptors which makes your mood better and helps you to concentrate more.

    Conclusion

    Being an entrepreneur is not an easy job. You have to think outside the box that will make your business grow. Nootropics can help you to concentrate more and help you make your product awesome. If with a single nootropic you do not see significant results, you can combine different nootropics to see greater results. This is known as nootropic stacks.

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    Source by Ritika Singh

    Views: 0

  • 10 Ways to Make Money With Body Painting

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    Are you considering making a living (or at least a little money on the side) doing body painting? Is it even possible to make a living doing body painting? Yes, you can make good money as a ‘pro’ body painter, and even kids as young as twelve have made good money (like $500-$400 in an afternoon) doing simple painting techniques like airbrushed temporary tattoos at fairs and festivals.

    It may be difficult to believe that there are so many different ways to make money doing body painting. I know that when I first discovered the art of body painting, I thought maybe you could make some temporary money at a party or fair. But there are many, many more possibilities, as you will see.

    Here are just 10 of the ways you could get paid to do body painting:

    1. Doing body painting at parties. You could hire yourself for a night or a day and get paid either by the hour or a flat fee for the event.

    2. Painting party-goers before they go to a party or event. Themed or holiday parties would be a good opportunity for this. Make sure you mention that you could body paint their friends, too!

    3. As a professional body painter for the theatre. You could do one show for a discount to get in the door and get some recognition, if you don’t have a track record yet.

    4. Travel with the circus as their ‘in house’ makeup artist.

    5. Become the official body painter for a dance company. Again, you could work for a low fee or even free to get in the door.

    6. Face painting alone opens up several opportunities: parties, festivals, fairs, and special events all are possible places for you to set up shop. Just make sure (as with all these options) that you are using proper, non-allergenic paints meant for face painting alone.

    7. Special events like graduations, celebrations, fundraisers, and reunions.

    8. Sports events: painting fans in their team colors and symbols has had a long tradition.

    9. Festivals around the world. There are several festivals specifically for body painting around the world, but there are many more that would be a great place for body painting. Look up the festivals in your area and find out how to become a vendor and what their requirements and rules are.

    10. Teach others how to do body painting. You could hold a one-time workshop, give ongoing group classes or even do an online body painting course (as I am doing).

    I hope this gives you some good ideas about how you could make money as a body painting artist. Maybe you have even thought of some ways that I didn’t include…great! Choose one method, research what you need to do to get started, and go for it!

    Bonus Tip:

    Here’s a secret hint…as you are considering one of the possibilities above. Don’t choose what you think would make you the most money…choose what you think you would happiest and best at doing. You will always make more doing something you love doing, in the long run!

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    Source by Jodina Meehan

    Views: 0

  • Giving a Great "Walk Around" Sales Presentation

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    Salespeople should know that a walk around isn’t just a presentation, it is a chance to discover the customer’s needs and turn your product or services features into a benefit for that customer.

    Learning good selling techniques takes practice and learning how to give a “walk around” sales presentation is essential to the sales process.

    An excellent walk around presentation is not a canned presentation. It has been said, “A good walk around presentation doesn’t work because it’s canned; it got canned because it works.” That’s what a walk around should be – not canned, but planned. Salespeople need to know where they are going all the time. Hopefully they can help guide the customer down the Road to the Sale.

    Before we can attempt a presentation we must understand what a “feature” is and what a “benefit” is. A feature is what something is – a benefit is what something does. Let’s use automobile sales as an example. So let’s look at some car sales techniques. A “walk around” occurs when a salesperson pulls a vehicle out of the line of cars in front of the dealership. The salesperson opens the doors, the trunk, and the hood. They turn on the car and get the A/C running in the summertime (or the heater in the winter time). They take the customer and tell them about the vehicle as they walk around it.

    The aerodynamic styling of a vehicle is a feature; great gas mileage and a quiet ride are the resulting benefits. A lot of salespeople are good at reciting features, but not at explaining why the customer needs them – and this is for two reasons. One is they don’t know enough about the car and the other is they did a poor job qualifying the customer’s needs. Ask questions of your customer. Ask what they want from their next vehicle and listen to what is said.

    How can a salesperson enthusiastically talk about the double steel cargo box if they don’t know what the customer is going to use the vehicle for? They can’t.

    In a typical selling situation a salesperson might say something like, “Yes sir, this car has everything you’re looking for: a fuel efficient engine and a hands-free Bluetooth communications system. It also has ABS brakes, limited slip rear axle, and terrain management.” Sounds all well and good, right? Wrong. There is nothing your salesperson has told this customer that 1,500 other salespeople and brochures and Internet research haven’t already told him.

    So the customer looks at the salesperson like a deer in the headlights. He doesn’t know what he is what he is supposed to say, except what he is probably thinking, “I can see all of these options, Mr. Salesperson. Tell me something I don’t know.” You see, when the salesperson recites his or her cornucopia of knowledge, it isn’t a question so it doesn’t really move the sale forward. He is just repeating what the customer told him he wanted.

    The customer’s only response is, “Yes, Mr. Salesperson, I can see it has everything I asked for. How much is it?” Or worse yet, the customer may say nothing. The worst thing that can enter a walk around presentation is silence. When there is silence, there is pressure and in the selling process, we want no pressure. As I mentioned many times, the only common ground a customer has is the price. When you stop talking, the only thing they can say is how much… or goodbye.

    To do an excellent walk around, salespeople need to remember the thing the customer wants to know more than anything, “What will it do for me?” Until you tell customer that answer, then he is probably isn’t listening.

    Back to the walk around – how long did it take me to recite the options above, 30 seconds? What do I do now? I am out of things to say. Obviously there are lots of options and I could probably go on for a while, but even if I could memorize them all on every model, the customer will be yawning. Why? Because he wants to know what it will do for him. If salespeople are just going to recite options, they would be better off to hand the customer a brochure and send him on his way. The brochure is better than a salesperson will ever be at features. They break down the passenger compartment to cubic inches for heaven’s sake! When it comes right down to it, does the customer even care that there is 28 inches of legroom? No. But he will be interested to know that, “Because of the transverse mounted engine, Mr. Customer, when you and your family take that trip to Colorado this summer you can really stretch out your legs!” That is how you sell legroom. Note: Without asking good questions, how could you make the above statement? But here’s the good news: you can make that statement even more powerful in two ways – by moving the sale forward and by asking for the order.

    There are many ways to move the sale forward, but here are a few. These are simple phrases that keep the customer following you:

    “Let me show you this feature on your new Ford Explorer.”

    “Let me show you this,”

    “Let me show you one more thing,”

    “Great, follow me.”

    Ask for the order, it is quite simple, for example:

    “That’s a feature I’m sure you’d like, isn’t it?” The customer says, “Yeah!” The salesperson says, “Great, follow me,” or “Great, now let me show you one more thing.”

    The above question is one which you should already know the answer. Use it with a feature the customer wants, for example, seat belts, air bags, crumple zones, etc. A customer just won’t say no to seat belts.

    During the sale you are always closing — in sales terminology that means you are always asking the customer for the order. For example, a very successful salesman in a 20-minute presentation will ask the customer in several different ways, in more than a dozen times if they want to buy the vehicle.

    Some of the best closing techniques to use during a sale are called tie downs. Some call them trial closes. A tie down is simply a question at the end of a statement that demands a response. Instead of saying, “Those airbags are a wonderful feature.” In the eyes of a customer, this is just an opinion. But, if I added, “Aren’t they?” to the end of that statement, it forces the customer to respond, hopefully in a positive way.

    Or, “On a scale of 1 to 10, with 10 being the highest rating, how would you rate this vehicle so far? What would it take to make that number a 10?”

    However, sometimes a customer may say something that implies that they don’t like the vehicle. For example, “Oh, that looks like something else that will break.”

    One way to handle these “objections” is to address the issue with the “Feel, Felt, Found” response. For example, you might respond by saying, “I can see why you might feel that. A lot of people have felt the same way, but once you’ve found out the engineering behind, you’ll see how beneficial this can be for you.”

    These few tips will build the foundation for a confident walk around presentation.

    – Learn your product inside and out, research what’s being said about your product on the internet.

    – Get to know your customer’s needs in the initial greeting and qualification.

    – Present with confidence and tie the features back to their needs.

    – Help make their needs become their wants.

    – Remember to refer to competitive brands and create value.

    – Take full advantage of your product expertise when doing a walk around presentation and SELL yourself and your product.

    And remember, selling is a process of listening to customer needs, finding solutions to their needs, building value you in your product or service, and giving them an opportunity to buy that product or service that serves their needs!

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    Source by Vincent Hennigan

    Views: 0

  • Understanding WineShop At Home: Can You Really Make Money With WineShop At Home?

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    WineShop At Home began in 1995 and offers a large variety of wine and wine related products in addition to a business or income opportunity for those that would like to make an income stream marketing their company or products. However, can you really make money with WineShop? To answer this question, we will take a look at their compensation plan. I will also explain the products and give specific explanations of a few of them while also going over the cost it’s going to take to actually join the company itself and start making money all from home, if possible.

    The Thing:

    You guessed it, wine! Other than wine, they also offered wine related products and gifts. Categories of items offered by WineShop At Home are Wine Related Accessories, Gifts, Specials, Stemware, Personalized Wines, and of course, Wines. I will give a brief explanation of a few of the products offered by the company below.

    1. Adagio 2014 Sonoma Country Pinot Gris – You can get a bottle of this wine for $24.00 and flavors in the bottle consist of Mango, Pineapple, Grapefruit, Meyer Lemon, and Bergamot.
    2. Wine Country Chefs Apron – This apron is also $24.00 and is listed in the gift category. It comes in black and with the WineShop At Home Logo in addition to the slogan “Bringing The Wine Country To You” printed on the front.
    3. Artisan 5 Star “Sparkler Stem” – This is a set of 4 and cost $69.95 and is in the Stemware category. It is designed to develop persistent bubbles and forms a crown at the surface.

    The Opportunity:

    If you become involved with this company, you will be given the title “Wine Consultant”. Now is time for the big question! Can you really make money with WineShop At Home? In order to answer this, as mentioned before, we must take a look at their compensation plan. For this company, their compensation plan is pretty basic so let’s go ahead and get the ball rolling.

    1. Personal Commissions – As a wine consultant you will be able to earn a Base Commission of 20% and will be eligible to earn bonuses up to 35%.
    2. Team Commissions – As for most network marketing companies, you can build a team to leverage even more income. You can earn up to 44% commission from your teams generated sales and will be eligible to earn cash bonuses up to $3,500.

    To Conclude, Yes, You Can Make Money With WineShop At Home!

    The Cost:

    Yes, there is a cost! It’s important to remember, if you get involved or affiliated with this company you are opening up your own business! All businesses require some type of start-up fee. However, in the industry of Network Marketing, Affiliated Marketing, Multi-Level Marketing, or whichever name you decide you enjoy more, it is generally much more affordable than starting a traditional company in which can range from $5,000 to $10,000 easily.

    If you want to get involved with WineShop At Home, you must purchase one of the three kits offered!

    1. Mini Kit – $79.00. This kit includes a Wine Tasting Guide, Wine Tasting Training DVD, WineShop At Home Corkscrew, 3 Posi-Pours, 5 Host Planners, 10 Interest Forms, 5 Host A Wine Tasting Brochures, and a Guest Wine Tasting Tablet.
    2. Starter Kit – $149.00. This kit includes a WineShop At Home Logo Messenger Bag, 2 Bottles of Wine Club Select, A Wine Tasting Guide, A Wine Tasting Training DVD, WineShop At Home Corkscrew, 10 Order Boards, 3 Posi-Pours, 10 Interest Forms, 5 Host Planners, 5 Opportunity Brochures, and a Guest Wine Tasting Tablet.
    3. Premium Kit – $299.00. This kit includes an Insulated 6-bottle Wine Carrier Bag, A Launch Tasting Sampler, 4 Bottles of Wine Club Elite, Personalized Wine Sampler, WineShop At Home Apron, Wine Tasting Guide, Wine Tasting Training DVD, WineShop At Home Corkscrew, Wine Away, 15 Order Boards, 6 Posi-Pours, 20 Interest Forms, 10 Host Planners, Host Postcard Invitations, 10 Opportunity Brochures, and a Guest Wine Tasting Table.

    Final Thoughts:

    I’m not a big drinker. Matter of fact, I don’t drink expect maybe once a year. However, I would still consider marketing their products just for fun. I know a ton of people enjoy drinking, alcohol, and more specifically, wine! Therefore, I believe this company has a Massive Market! A massive market is very important to look for before joining any company like this and if it doesn’t have a massive market you will likely become frustrated before making any actual money!

    The opportunity affiliated with the company is honestly pretty weak. They only offer two different payouts. I was unable to find any referral bonuses, any leadership bonuses, any Match-Up Bonuses, etc. This company started in 1995 and it doesn’t seem they have expanded their compensation plan very much which is a problem. I like companies and feel secure and motivated about companies that constantly expand. This does not seem like a constantly expanding company, at least in terms of their compensation plan. You can definitely make money with WineShop At Home but how much depends solely on two different payout systems.

    The cost is nice. I like the fact that they have 3 different ways to begin. The price can be either expensive or inexpensive depending on your budget and what kind of business builder you are. In comparison, a traditional company has a much higher start-up fee regardless of which kit you choose from WineShop At Home. Additionally, in terms of Network Marketing the cost is also quite affordable and you are able to get a good amount of items with each kit.

    *Dustin Hale is NOT affiliated with WineShop At Home or their business/income opportunity

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    Source by Dustin Hale

    Views: 0

  • Good Morning America Inbox Dollars – Scam?

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    Recently, Good Morning America featured an online company named “Inbox Dollars”. It wasn’t such a surprise that this company is completely internet based, but the surprising part of it, was that this company deals with online paid surveys. If you have ever looked into paid surveys, then you will know exactly why this is so surprising (so many of these companies scam people by making consumers pay to get access to their surveys).

    Now, on Good Morning America, Inbox Dollars explained that people can earn money in several different ways through their website:

    * Reading Email

    * Shopping Online

    * Trying Brand Name Products

    * Taking Surveys Online

    * Playing Games

    So this is not just an online survey site at all. There is much more to it. Now the way Inbox Dollars works is complicated, yet very simple to the end user. People may wonder how Inbox Dollars can just pay people for reading emails, playing games, or trying products. Well, to put it simply, on the email part, you will get about 2-3 emails per day to read. These emails will be advertisements and you get paid just for viewing the advertisement. You will also get paid if you take advantage of the advertisement, some may be free trials and others may be reduced prices. Either way, you get paid for reading the email. The rest is optional. But Inbox Dollars can pay you just for reading the email because they get paid by the advertiser for showing you the ad. So for the games and brand name products, it is presented to you in a very similar fashion.

    In regards to the online surveys, it works in the same way. If a company has a survey questionnaire that they need filled in, they look for survey companies, like inbox dollars to have these completed. The survey company pays inbox dollars and inbox dollars pays you a portion for you to complete the survey. The problem with other online survey companies is that they never pay you. But with Inbox Dollars, they have over 3.5 million members and have been in this business for years. They know the value of their members and in order to keep them, they must pay them.

    Last but not least, Inbox Dollars is 100% free to join. No fee for membership, EVER. Some survey sites will actually charge you to get access to their surveys or survey sites. Most, if not all of those sites are scamming you in one way or another. In most cases, the surveys they give you access to are just surveys from some other free site you could have found on your own. They are basically just charging you a fee to take your money and feeding you surveys they found for free on Google themselves. In addition, most of these sites are not the actual survey owners, so it is not their responsibility for paying people for the surveys, so you never know if you will actually get paid for the surveys they give you.

    I hope you have found this information useful and helpful in your search for legitimate online companies for making money. If you would like to see our top 3 online paid survey companies, please visit the website below.

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    Source by Samantha A Bennett

    Views: 0

  • Legendary Marketer – Duplicate Dave Review

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    Legendary Marketer is an online business opportunity that’s very similar to an online franchise. The program was created in 2016 and is owned by former Empower Network co-owner Dave Sharpe.

    When the program was first released in 2016 it was called Duplicate Dave. After a while the name was changed over to Legendary Marketer. I guess the name was changed in order to make the program appear more professional.

    People who have little to no online marketing experience are attracted to programs like Duplicate Dave, now Legendary Marketer, because they really don’t have to do a lot of work.

    In my personal opinion, I used to believe that the programs that say you don’t have to do any work were all scams. After a little more investigation I found that not to be the case. It’s not so much that you don’t have to do any work, but that you don’t have to worry about closing the sales, because there’s a team of people in place to do that on your behalf.

    The major problem with online marketing and why so few people ever see any results is because they refuse to work on themselves.

    Online Marketing is not something that you can go to learn in high school. Also, even though you can learn online marketing in a few college cirriculums around the country, online marketing is something that really can only be learned by “doing.”

    Since there are so many different ways to market online, most people quickly find themselves in a state of overwhelm. So if you really want to learn how to make money online with programs like Legendary Marketer you really need to become a student of marketing in general.

    What I’ve found is probably the biggest problem with people who want to market online is that they don’t focus on any one strategy long enough to ever become proficient at anything.

    It’s sort of like placing a magnifying glass in the sun and pointing it at a piece of paper. If you take the magnifying glass out of the son every 10 seconds and then put it right back, you’ll never get enough energy to create a fire.

    This is the same thing that happens to people with online marketing. They never focus long enough to create a “fire” in their business. Because of this, I personally recommend find a mentor if you’re looking to learn online marketing. It can potentially shave years off of your learning curve.

    The Legendary Marketer system comes with a personal coach for all new members. That helps people to get a better feel for online marketing and gives them more courage in the overall concept of internet marketing.

    When someone comes online and finds a program like Legendary Marketer, having an actual mentor gives them a much better shot of seeing success as an internet marketer.

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    Source by Rhandell Mitchell

    Views: 0

  • Can I Turn My MLM Success Stories Into Testimonies?

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    One can use MLM success stories in many different ways. This includes testimonies that can be placed on the site in different locations. They can be broken up and separated to maximize the impact of the pages for your visitors. So, in turn yes, you can use MLM success stories as testimonies. There are different ways to present them to help you gain the traffic and success you want to achieve. Come and explore some ideas that have been developed over time with much success and sometimes failure.

    MLM Success Stories Broken up and displayed on key pages

    One way to drive success to your site is to break up your MLM success stories into bite sized testimonies and place them on key pages of your site. This could include your passive products, main store front, contact, homepage and landing pages for your email. These have been quite successful for various business industries and are still used to help convert visitors into leads. You may only want to display up to three small stories on the pages, you can always link to the full testimony that is not in your active menu.

    If you do use your MLM success stories as testimonies on your pages. You can present them as text, video, or even audio clips to your visitors. In most cases they are presented as text, but you may have more or less success in other formats. If you’re feeling venturous try posting them as a small audio clip. You won’t know how your prospects will respond until you try an idea. It could work or it could fail.

    Don’t go overboard the MLM success stories…

    As stated beforehand, don’t go overboard with the MLM success stories. Be a bit conservative and use them in the right spots to maximize your potential. Don’t forget you can use them as separate entities and share them in a promotional campaign as well. This works very well during authority building campaigns or at the launch of a new social campaign. Sprinkle the stories throughout the campaign for maximum flavor. On this tactical stage, you can add them to photos, graphics, or in other formats to help build your traffic to your site. Don’t keep sharing the same one, let it rest for a bit and use another as you promote your business. All stories should be factual and not misleading. Wishing you best of success!

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    Source by David L. Feinstein

    Views: 1

  • Social Entrepreneurship – Now is the Time

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    Social entrepreneurship is a major area of interest in many social and civic organizations and has a significant impact on many areas of society. During the past decade economic resources have become more difficult to acquire and society has continued to exhibit economic and cultural decline. Concurrently, communities are in need of initiatives that will enhance their financial viability and programs that will enhance the overall viability of the population.

    Social entrepreneurship initiatives are ventures that can serve as a method of increasing the social value of a community, organization or cause while enhancing the financial viability of a not-for-profit organization. With this being stated, social entrepreneurship has been defined in different ways by many different theorists. Gary McPherson, Executive Administrator of the Canada Centre for Social Entrepreneurship, states that social entrepreneurship involves various individuals working toward meeting social and economic goals simultaneously; while Bill Drayton, CEO of Ashoka, defines social entrepreneurship as a term coined to describe “individuals who combine the pragmatic and results oriented methods of a business entrepreneur with the goals of social reform.”

    A more basic definition of social entrepreneurship states that it is “the process of using entrepreneurial and business skills to create innovative approaches to social problems.” Therefore, it is a methodology that is presently being used to resolve community and societal concerns globally. Social entrepreneurship as an area of specialized entrepreneurship is not defined by the same titling in every culture. For example, in Latin America countries social entrepreneurship initiatives are referred to as “Micro Enterprise.” In India the same program would be identified as a “Social Mission.” Though termed differently in various regions, social entrepreneurship initiatives are being implemented to solve specific societal and community concerns by focusing on the needs and resource availability within specific geographic regions.

    Social Entrepreneurship in Education Throughout the United States, many top tertiary level academic institutions are enhancing their business programs by including a curriculum that caters to the study of social entrepreneurship. In 2003, the Center for Responsible Business was launched on the University of California Berkley Campus. This subsidiary of the Haas School of Business was implemented with the intent of training students to be more principled and socially responsible members of society through attending “the preeminent educational institution in area of Corporate Social Responsibility.” Stanford University also has established a Center for Social Innovation as a part of its graduate school of business. This center was founded with the mission to “build and strengthen the capacity of individuals and organizations to develop innovative solutions to social problems for a more just, sustainable and healthy world.”

    In 1993, Harvard Business School started its social enterprise program with its mission of “generating and sharing knowledge to help individuals and organizations to create social value in the not-for-profit, private and public sectors,” and the University of Miami has refocused its business school curriculum to include coursework in the areas of ethical-decision making, social entrepreneurship and community engagement with the primary focus being to expose students to various areas of civic engagement while concurrently teaching them leadership and team building skills.

    Tertiary level institutions, including Duke, which has established a Center for the Advancement of Social Entrepreneurship as part of its Fuqua School of Business, and Columbia University where the research initiative on social entrepreneurship is embedded in its school of business, have also made strides to enhance the study and education of those seeking to venture into areas of social entrepreneurship and social venture implementation. The Association to Advance Collegiate Schools of Business-International (AACSB – International) has identified over twenty-four tertiary level institutions that have included social entrepreneurship as a part of their business college and or business curriculums.

    With social entrepreneurship being perceived by many as a new way of stimulating social change, Idee Winfield believes that the implementation of community-focused service learning projects is the first step in exposing youth to the various attributes associated with social entrepreneurship. Through community involvement, youth will begin to visualize and experience the various social issues within their community and envision ways to solve these problems. Winfield states that social entrepreneurship should be promoted in primary and secondary education, and coursework should be adjusted to allow students to “see how abstract socially focused concepts can have real world applicability.” Jeffrey Soderborg, a member of the Kauffman Center for Entrepreneurial Leadership Clearinghouse on Entrepreneurship Education, is also an ardent proponent of social venture education who believes that social entrepreneurship would be more readily accepted if youth were exposed to information expounding the laurels of these initiatives during their primary and secondary academic years.

    As youth expand their horizons through the establishment of entrepreneurial efforts, knowledge and exposure to information about the process involved in the establishment of entrepreneurial business effectively plays a major role in the rate at which business entities are established. A study focusing on entrepreneurial interests among black youth ages 14 to 19 identified that 75% of the youth surveyed had interest in becoming entrepreneur. The study also found that these minority youth believed that more information about entrepreneurship should be presented through their schools. They also believed that entrepreneurs have a responsibility to reinvest in their community.

    Corporate Social Responsibility

    Personal values often serve as the justification for entrepreneurs to focus organizational efforts on socially focused ventures. The organizational decision to forgo pursuing financial gain with the intent of using the corporations’ profit resources to enhance a community is often referred to corporate social entrepreneurship. Corporate Social Entrepreneur (CSE) is a term used to describe corporate initiatives whose primary focus is to enhance a social concern and whose secondary focus is financial gain. The corporate social entrepreneur differs from the financial profit seeking entrepreneur in the area of decisions made that affect the community and environment in which their organization functions. Research identified that in corporate social entrepreneurship business acumen serves as a factor in the success or failure of social venture initiative implementation. Research identifies that success factors associated with the implementation of social responsibility initiatives were linked to whether the entrepreneur exhibits behavior that is moral, amoral or immoral.

    The amoral entrepreneur would pursue initiatives only if they were deemed acceptable by the organization as a whole. The immoral entrepreneur implements initiatives based on what can be potentially gained for self as well as for the stakeholders, while the moral entrepreneur would pursue social responsibility initiatives based on what was in the best interest of the organization. Individuals identified as corporate social entrepreneurs are individuals who are more active in community activities and are actively involved in social responsibility efforts. Corporate social entrepreneurs also are more likely to implement social responsibility initiatives based on an organization’s long term objectives.

    While many corporations are looking for ways to increase their social responsibility efforts, in some regions corporate responsibility efforts are not progressing. A policy paper, “Corporate Social Responsibility in Latin America and the Caribbean,” documented that corporate social responsibility activity in this region has “stalled.” The reason for stagnation in this region is “minimal government involvement” and the lack of “private sector involvement.” It was also identified that initiatives to implement programs focusing on social responsibility are often initiated outside of the market, and then subsequently not embraced by stakeholders who reside within this geographic region.

    Corporations are continually looking for ways to increase corporate advantage through their social responsibility efforts. While proponents of corporate social responsibility believe that corporations are obligated morally to engage in efforts to enhance social, community and environmental concerns, many stakeholders believe that social involvement should only be initiated if the efforts are going to strengthen the organization’s image, brand, moral or stock value. With this in mind, corporations have separated social issues into specific categories.

    These categories are social concerns that are general, social concerns that are value chain based and concerns that focus on social dimensions of competitive contrast. Generic social issues are identified as social concerns that do not directly affect the company’s operation and do not have an effect on a company’s competitive advantage. Corporations are least likely to get involved or invest in projects that focus in these areas because they will not receive a high value of return on their involvement. Value Chain Social Impact issues can significantly affect a company’s operation and can have an impact on the way a company conducts business. Corporations are more likely to be involved in value chain concerns, but only after conducting due diligence studies to ensure that a return on investment will be achieved over time.

    Social issues that affect a company’s financial profitability or serve to enhance or increase a company’s competitive edge are likely to be areas that a company will invest in because of the direct impact that these initiatives will have on the company’s overall viability and stability. An example of a social dimension projects is General Electric’s investment in under-performing high schools throughout the country. General Electric believes that through investing financial and professional resources in under-performing high schools in areas where they have substantial financial investment, they are investing in enhancing a community, as well as directly increasing their future employment prospects.

    Whole Foods Market is an organization that has taken control of its social value position through purchasing products from local farmers. Also, Whole Foods maintains strict controls over all of the products produced and sold in all of its locations. They even have extended their social and ecological efforts through offsetting the use of in-store electricity with the installation of wind conversion generators, converting their trucks to operate on bio-fuel and trucking spoiled produce to regionally located compost sites. Though the investments in these technologies may be costly at the onset, the long term financial, civic and market exposure benefits far exceed any initial costs incurred.

    In the area of corporate philanthropy many corporations are at a loss. They continue to be involved in the conflict between philanthropic giving and investor requests for increased profits. For this reason many corporations engage in context-giving programs. Context-giving programs are programs that are defined as allotting resources to specific projects that will enhance the community while simultaneously enhancing the corporation.

    Examples of context-giving initiatives include the Cisco System Networking Academy, which trains computer network administrators and provides job opportunities to those who complete the program; the DreamWorks SKG film production program that trains low-income individuals in occupations that are needed in the film and entertainment industry; and American Express Travel and Tourism Academy which trains high school youth for careers in the hospitality and tourism industry. Corporations that invest in corporate-giving social venture programs are concurrently gaining positive return on their social investment, improving the economic climate of the communities where they are located and gaining positive exposure for their organizations.

    At times social ventures do not have the intended impact on the community. A study focusing on the impact of community focused business ventures found that businesses started with the intent of enhancing a community often lose focus by becoming focused on profitability and competition. Competition and self-focused motivators were identified to be factors that played an additional role in the impact and economic role that entrepreneurial ventures have in community settings.

    While many foundations, trusts and philanthropic organizations, accumulate and distribute resources with the intent of providing services to enhance specific community or social causes, many of these organizations are looking for ways to gain public exposure for their efforts. Organizations also attempt to leverage their gifting efforts through seeking not-for-profit organizations that are willing match the funding received. The success of funded programs is evaluated through performance outcomes and indicators, and through promoting the organization’s work through success stories provided by program clients. These methods are viable ways for funding agencies to acquire value and exposure through their philanthropic efforts and simultaneously continue their efforts to enhance the communities in which they invest.

    With the social philanthropic efforts of Warren Buffet and Bill Gates gaining a high degree of attention, and many leaders engaging in activities to promote social advocacy, corporations are seeking ways to also gain exposure with social entrepreneurship. Social entrepreneurship from the corporate perspective can be defined as corporate social initiatives used by a corporate entity as vehicle to show support for social causes. In recent years, many Fortune 500 companies have implemented social ventures with the intent of enhancing their corporate image through providing funding for various social causes.

    McDonald’s is one such company that has funded social causes for many years. McDonald’s primary social venture is the Ronald McDonald House Charities. The Ronald McDonald House provides lodging for the families of adolescents, ranging in age from birth to 18, who are receiving critical care for illness in communities that are away from their community of residence. The Ronald McDonald House allows families to reside in these temporary living facilities throughout the child’s period of treatment at no charge.

    The Federal Express Corporation also funds programs focused on the implementation of socially responsible programs. FedEx is a supporter of St. Jude’s Children’s Hospital and has been acknowledged by Reader’s Digest as one of “Americas Best Charity Minded Corporation.” Federal Express has also been recognized for providing funding for numerous community and civic organizations, including March of Dimes, Heart to Heart organization, an organization that focuses on delivering food and health resources globally, the United Way and the National Civil Rights Museum. These are just a few of the charitable initiatives that allow Federal Express to present itself as a socially conscious organization.

    Virgin Mobile has partnered with Youth Noise, a not-for-profit organization that brings youth together for networking and brainstorming opportunities, and Stand Up for Kids, the largest all volunteer not-for-profit organizations in the United States, to implement an initiative to expand its corporate social responsibility activities. The project involves recording artists donating ring tones to Virgin Mobile and through partnership agreements, 5% of the proceeds received through ring tone sales are donated to various “Virgin Mobile Charity Partners.” This initiative, established in June 2006, is being positioned to raise over $250,000 annually.

    For social ventures to gain global acceptance, corporations need to become involved in ventures that allow employees and consumers to see the social, community and external benefit of these ventures. This process is identified in countries south of the United States, where the concept of social responsibility is one that has been embraced by many but implemented by few. Many government organizations expect non-government, or private organizations to take responsibility for ensuring the stability and longevity of the resources throughout this region while the private sector is looking toward government agencies for intervention.

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    Source by Paul Van Putten

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