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Tag: customer

  • The Importance of Knowing your Customer: Selling to an Introvert

    Everyone knows that selling is an art. However, selling is increasingly emerging as a skill where the seller needs to know that different types of customers have different buying preferences. For instance, introverted customers, who form a smaller percentage in the market, need special attention. So, sellers must understand the unique preferences of the buyers…

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    http://www.associationofmarketing.org/articles/view.php?article_id=13980

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  • Domino’s Pizza delivers a safer way

    Domino’s Pizza delivers a safer way

    Domino’s Pizza delivers a safer way 1

    KUALA LUMPUR: Domino’s Pizza is now keeping its distance from its customers – all for the benefit of everyone.

    In a press statement issued today, Domino’s Pizza Malaysia’s chief executive officer Shamsul Amree said the company has implemented a “zero contact” delivery service.

    He said that under the new process, the delivery man, whom the company refers to as a “delivery expert”, would place the order on a designated safe and clean surface and then step back two to three metres away.

    The customer can then pick up the item and check to see if everything is in order. The rider will only leave once the process is completed.

    Given that there will no longer be any physical contact between the delivery man and the customers, Shamsul said, Domino’s Pizza will only take orders through its mobile app or its website www.dominos.com.my.

    Shamsul said pizza delivery will continue within the respective permitted hours in each state but dine-in service is still not permitted.

    Domino’s Pizza delivers a safer way
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    https://www.thesundaily.my/local/domino-s-pizza-delivers-a-safer-way-BN2168003

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  • You Will Flip Over This Idea: Wall Calendars as Marketing Tools

    You Will Flip Over This Idea: Wall Calendars as Marketing Tools

    98 percent of people look at a calendar each day, and even with the switch to online calendars, most people still hang a hard copy on the wall. From a marketing standpoint, that?s an opportunity to remind a past or potential customer about your business 365 days a year, at a relatively minimal cost. In this post, Allison will make the case for wall calendars as an affordable and effective marketing tool that shouldn?t be overlooked by any small business owner…
    You Will Flip Over This Idea: Wall Calendars as Marketing Tools
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    http://www.associationofmarketing.org/articles/view.php?article_id=14067

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  • Six Ways to get Up, Close and Personal with Every Customer

    There has been a marked change in the attitude of customers over the past few years with regard to privacy concerns. Customers are slowly getting accustomed to seeing ads that speak to them directly and encountering sales experiences that boast of personalization. Personalized Marketing is the new mantra in the world of sales professionals and marketers, who aim at targeting customers using the data and information collected on the customer.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14499

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  • Microsoft Dynamics CRM Receives Updates

    CRM (customer relationship management) can help customers by taking them through business processes in an organized and automated manner which will reduce costs, increase profits and maintain customer loyalty and satisfaction. Microsoft introduced Microsoft Dynamics CRM in 2011 which is a software package to assist customers with sales, marketing and service related information.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14560

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  • The Importance of Knowing Your Audience

    As a marketing or sales professional, knowing your customer is vital for success. Taking extra care to understand what your customer values will help you to communicate in an effective manner with him or her. Customers want to receive assurance about certain things before they purchase a product or invest in a service. They may want to know that a product or service is reliable, will remedy a certain problem or has an extensive warranty in place.

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    http://www.associationofmarketing.org/articles/view.php?article_id=14640

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  • Businesses Pursuing New Product Development

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    With the aftermath of globalization, companies are carefully thinking about the best ways to extend their product and service offering. Thus, product development strategy is critical for their success. Yet, many companies are in defensive mode and merely want to maintain the position in the market place.

    However, staying in a holding position is a definite way for companies to be left behind. Innovative thinking that allows for product/service growth is a too sure way for sustainable success. In today’s discussion, we will explore the importance of product development for the growth of businesses, especially in a competitive market.

    Launching into new product offerings is not easy. According to one market research, approximately 75% of consumer-packaged goods and retail products fail to earn even $7.5 million during their first year. Harvard Business School Professor, Clayton Christensen, who is the world’s foremost authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

    Geoffrey A. Moore, the author of Crossing the Chasm, maintains the challenges of product deployment: “… the less successful product is often arguably superior. No content to slink off the stage without some revenge, this sullen and resentful crew casts about among themselves to find a scapegoat, and whom do they light upon? With unfailing consistency and unerring accuracy, all fingers point to-the vice president of marketing. It is marketing’s fault!” Thus, new product development is a risky proposition to senior executives making these critical positions as well as the organization as a whole.

    Businesses that want sustainable growth must develop new product and services often and consistently. Philip Kotler and Kevin Keller, authors of Marketing Management, “In an economy of rapid change, continuous innovation is a necessity. Highly innovative firms are able to identify and quickly seize new market opportunities.”

    In taking any actions on new product development, businesses should think strategically about their product development. Alexander Chernev, the author of Strategic Marketing Management, further argues that managing growth is the most preferred route to profitability compared to just cutting cost.

    He outlines four key issues in managing growth, which include: (a) gaining and defending a market position, (b) managing sales growth, (c) new product development, and (d) product-line management. Chernev maintains, “New products and services are the keys to sustainable growth; they enable companies to gain and sustain their market position by taking advantage of the changes in the market to create superior customer value.”

    With that said, new product development meaning having the ability to take a product or service idea and convert it into a tangible offering that customers want. The following are the steps that more products undergo for market consumption: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) market testing, and (f) business deployment.

    The Ansoff Matrix is a strategic tool for product development, consisting of market penetration, market development, product development, and diversification. In market penetration strategy, organizations seek to grow using its existing product offerings in existing markets. With this strategy in mind, organizations try to increase market share. In a market development strategy, companies try to expand into new markets like new buyers using their existing offerings. In product development strategy, businesses seek to create new products and services targeted at its existing buyers.

    In a diversification strategy, an organization tries to grow its market share by introducing new product offerings while at the same time entering a new market. Diversification is the most-risky approach due to simultaneous making new changes (new product, new market). Kotler and Keller further maintain the difficulty of sustainable product success: “It is increasingly difficult to identify blockbuster products that will transform a market, but continuous innovation can force competitors to play catch-up.” The concept sounds easy. However, it is riddled with problems.

    Without a doubt, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products like Apple and Google, these same buyers are not aware of the numerous product launch failures in this country. In our discussion, I demonstrated the importance of product development for the growth of businesses, especially in a competitive market. Failures often lead to innovation.

    American great inventor, Thomas Edison, had his own share of failures, but learned how to innovate because of them: “I have not failed. I’ve just found 10,000 ways that won’t work.” Likewise, today’s businesses can also achieve success if they understand how to deploy their products and services to the marketplace strategically. Although there is enormous danger in failure, there is also the opportunity of unforeseen growth. Don’t wait until it’s too late.

    © 2017 by DD Green

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    Source by Dr. Daryl D. Green

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  • Effective Restaurant Training Techniques: Jump-Start Your Training Program Today

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    I have seen different types of training techniques for restaurant staff. Some restaurants send new hires to their corporate training school; others hire experienced staff thinking they already know how to work that position. I think all new staff members should receive quality training regardless of previous experience.

    Each role in a restaurant is important for the restaurant’s success!

    Management must be able to work in every position. Their knowledge of each job is vital. Managers must step into those other roles to maintain customer service. Some reasons could be if there is a call-out, or if the sales are higher than projected.

    If people tell you that managing a restaurant is easy, they are dead wrong. In-fact it is the most difficult position in the restaurant. Running a restaurant is challenging; management needs to be able to multitask, give direction, and follow-up on that direction. Managers must be able to retain large amounts of information and make quick decisions and be ready to step into any position.

    Managers are not born to run a restaurant; they are developed into that position. The same goes for the rest of the staff. Train the management staff, then the trainers. Management will oversee the trainers as they train the rest of the staff.

    The most effective restaurant training techniques are:

    • Show-Do-Review: The trainer shows the staff member how to do the task. Then the trainer observes the trainee actually doing the task. After completion, they review the task together and the trainer gives feedback to the new hire. The Show-Do-Review technique is especially effective in learning recipes, kitchen duties, cleaning tasks, or service tasks.

    • The Memory Game: Once the new hire has some understanding of their new job, the trainer shadows the staff member and helps the new hire remember different key components of the job. Periodically the trainer will ask the trainee a question. If the trainee does not answer the question correctly, then the trainer will provide the answer. The trainer will continually repeat the question all throughout the day or night until the trainee answers it correctly. The purpose of the exercise is getting the staff member to retain the information. The Memory Game can be used to remember important food time and temperature, menu and recipe knowledge, service steps, or even manager responsibilities.

    • Role-Playing: Role-playing is one of the most effective training techniques to use in creating top-notch performers. Existing staff members and new hires experience real life situations and “learn by doing”. The trainees will experience “real life” situations in a simulated and controlled environment. This technique allows the trainer to evaluate the trainee’s strengths and areas to improve. This also helps to develop an action plan so that the trainee can overcome any obstacles to their success. “Practice make perfect.” This technique allows the employees to see different perspectives, build confidence, and form good habits. The trainer will observe the role-playing and my correct the staff members periodically to ensure they on the right path. Role-playing is a great technique for service staff and managers to learn the proper way to handle customer questions or complaints, how to approach a table, and the steps of service.

    • Shadowing: The trainee shadows the trainer, and the trainer shows the trainee the correct procedures in completing the assigned task. The trainer should ask open-ended questions in reference to the task. Once the trainee is more comfortable, then the trainer will shadow the employee. Communication between the staff members is crucial in developing the trainees. Shadowing could be used for nearly any role, especially on the first days and last days of training.

    Once the trainer evaluates the staff member and determines that the employee has mastered that position, then that person is ready to work independently.

    Management should observe or be involved in the training process to ensure that employee is receiving quality training. The general manager/owner oversees the managers. The general manager/owner may have the final say in whether a new employee is ready to work solo.

    Utilize any tool available to help achieve the training goals. During the training process using feedback or assessment forms can help track the quality of the training. Documenting the progress of the training and reviewing it with the employee will help the employee to know your expectations. It also gives you a paper trail of that particular employees training.

    Using a variety of training techniques for your restaurant is useful in getting all your staff on the same page. It also is more interesting than sitting down with someone and reading a scripted presentation. It will help you retain staff, because too many people are thrown into their jobs without the proper training and get frustrated and quit. Having a training program that is easy and effective is important in your restaurant’s success.

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    Source by Jeffrey Schim

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  • Pharmacy Technician Jobs – Positive Aspects

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    There often are several different positive aspects to pharmacy technician jobs. Individuals that become interested in this profession usually are looking to be of assistance to other people. These people will be given an amazing opportunity to help others every day of their career. This is advantageous for people that want to make a positive impact on the world around them.

    Individuals in this profession will be given the opportunity to help customers understand the medication that they are taking. This is advantageous because the social action will be good for the person that is performing the job. Customers usually appreciate when they are able to understand what they are putting into their body.

    People involved with this profession also will have the ability to work closely with the pharmacist to make completely certain that medications are being distributed properly. Answering customer questions is also important so that there is not interaction between medications. People involved with this line of employment often will be able to explain things very clearly to individuals.

    People that are involved with this work will also make sure that paperwork is filed properly. Documentation is a very important part of this profession. When a person has the ability to stay organized and they will be very successful in this line of making money. Organization is important so that mistakes do not happen when medication is dispensed.

    These individuals will also help to make sure that there are no problems between different medications that a patient is taking. The responsibilities of an individual that has this job will vary throughout the day. The various responsibilities will make the job extremely enjoyable for anyone that has chosen this career path.

    Interacting with medical professionals is also part of the responsibilities. Clarifying information in regards to prescriptions can also be part of the job description. Performing this task is extremely valuable so that people do not wind up taking the wrong medications. It will be very clear to understand the obligations involved with this type of employment.

    Pharmacy technician jobs are very interesting and challenging. People that are making valid attempts to look for a fantastic job that will keep them intellectually stimulated will be very pleased with this career choice. When an individual has the opportunity to remain intellectually stimulated when performing their job they will usually succeed very well. Professional success is very important to individuals who are part of this line of work.

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    Source by Susan Bean

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  • The Essence of Technical Writing

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    The Gist of Technical Writing

    Technical writing, though may seem to be complex outwardly, is not that much complicated when approached in a pragmatic and systematic way. To make it simple, technical writing is just the process of peeling the outer chunky cover of the complexity of the entailed subject and showing the common reader the right way to feel the inner softness at ease.

    The Objective of Technical Writing

    Technical Writing is the process of taking away the toughness of the subject and making it simple and straightforward so that even ordinary readers who do not possess the grasp of the subject can easily digest the topic. A technical writer must be capable to assimilate the subject technical communication in its entirety and must be competent enough to translate the same into a commonly used language avoiding all of the included technical jargon.

    Though the subjects can vary, an expert technical writer will have to be skillful in providing the readers practical and precise content regarding the discussed subject in an ordinary language. The topic may be based on issues such as computer snags, recently launched innovative apps, description of a consumer gadget, mobile phones, computer tablets, medical items, or many other such things that are par for the course of modern living. A talented technical writer will delve deep into the subject and will gather all the relevant practical points and then will pass them to the readers without losing the grip of the subject, but, in a simple language. There lies the real significance of a technical writer.

    Give Valuable Information to Readers

    One of the main points that all technical writers will have to take care is to include valuable information that will be useful to the readers rather than detailing the apparent technical data. Readers will be more interested in knowing what the item concerned will impart them, rather than the physical or technical specifications. That does not mean that the writer must completely avoid such technical details; the only thing that he or she must ensure that the detailing must be customer-oriented.

    One Basic Tip

    To become a good writer, one should become a good reader and when the topic comes to technical writing, the writer must be clued-up on the latest technological advancements. The writer must absorb the scientific advancements as and when it comes to pass, and in our time the best bet for it is to rely on the effectiveness of the various internet platforms. In short, all technical writers must comprehend and assimilate the subject concerned fully before trying to pass on to the readers.

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    Source by Kaliyath Achutha Kumar

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