Tag: culture

  • Adding Text Messaging to Your Marketing Mix

    With a consumer culture that has become increasingly reliant on mobile devices, choosing to add text messages to a marketing strategy can be a wise decision for companies looking to stay relevant and fresh. Text messaging marketing represents several unique benefits, allowing sales to be increased at a relatively low overall cost. Unlike traditional advertising methods, text messages are rarely ignored by consumers, further solidifying their role in a well-developed marketing plan. Before launching into the domain of text messaging, it is vital for marketers to keep a few essentials in mind. Utilize the following tips to make certain that text messaging integrates seamlessly into an existing marketing plan…

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    http://www.associationofmarketing.org/articles/view.php?article_id=6783

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  • Penang rickshaw peddlers to receive three-month aid payout

    Penang rickshaw peddlers to receive three-month aid payout

    Penang rickshaw peddlers to receive three-month aid payout 3

    GEORGE TOWN: The Penang government will issue full payments for April to June to rickshaw peddlers affected by the Covid-19 outbreak next month.

    State Tourism Development, Arts, Culture and Heritage Committee chairman Yeoh Soon Hin said each rickshaw peddler would receive a sum of RM500, which included an allowance of RM300 and a one-off cash assistance of RM200.

    “I have communicated with various sectors to understand the needs of the various parties and I have also conveyed the needs and recommendations to the state government to get the best help for them.

    “The payout is expected to benefit about 318 peddlers,“ he said in a statement today.

    The state government previously allocated RM100 a month to peddlers in the state to help those with no fixed income.

    Yeoh said a total of 1,367 tour guides registered with the Ministry of Tourism, Arts and Culture would also receive a one-off cash assistance worth RM500 each.

    “10,000 e-hailing drivers in Penang will also receive RM300 one-off assistance while 2,248 taxi drivers will benefit from an initial incentive payment of RM300 with an additional RM200 one-off.

    “All of these assistance is part of the Penang People’s Aid Package announced by Chief Minister Chow Kon Yeow yesterday. I will continue to monitor the situation to ensure that the people and sectors that need the most help will benefit, ” he said.

    Yesterday, Chow announced a RM75 million People’s Aid Package to be distributed to 15 target groups involving over 400,000 recipients who are affected by the Covid-19 pandemic. – Bernama

    Penang rickshaw peddlers to receive three-month aid payout
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    https://www.thesundaily.my/local/penang-rickshaw-peddlers-to-receive-three-month-aid-payout-LK2185085

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  • Motac to introduce new campaign to replace VM2020

    Motac to introduce new campaign to replace VM2020

    Motac to introduce new campaign to replace VM2020 4

    KUALA LUMPUR: The Ministry of Tourism, Arts and Culture (Motac) will introduce a new campaign to replace the Visit Malaysia 2020 (VM2020) campaign, which was cancelled following the Covid-19 situation.

    Minister Datuk Seri Nancy Shukri said the long-term campaign would capitalise on the ‘Malaysia, Truly Asia’ brand while highlighting the country’s unique experiences.

    “Motac is confident that this effort will strengthen the country’s competitiveness and sustainability in tourism while ensuring the industry is inclusive,“ she said in a statement today.

    On March 18, Nancy announced the immediate cancellation of VM2020 to prevent the spread of Covid-19, in addition to the impact of the outbreak, which had affected the local and international tourism sector.

    Following the Covid-19 outbreak, Nancy said tourism industry players such as hoteliers, travel agents as well as food and beverage businesses suffered an estimated losses of RM9 billion in the first quarter of the year.

    As such she said, after discussing with the industry players on March 17, it was decided that a strategic action plan should be introduced.

    “Motac has put in place an action plan to help revitalise the industry and ensure the well-being of Malaysians whose livelihoods depend on this industry.

    “Among those present were representatives of the associations from the hotel and tourism industry, bus operators, traders, tour guides and taxi drivers. The meeting was organised by the Tourism Recovery Action Council (TRAC),“ she added.

    Nancy said Motac would discuss with the Ministry of Finance and related agencies, in looking into details tabled by the tourism industry players especially on the forms of assistance that could be channeled to the industry. – Bernama

    Motac to introduce new campaign to replace VM2020
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    https://www.thesundaily.my/local/motac-to-introduce-new-campaign-to-replace-vm2020-NX2176593

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  • Twitter was once a fun place – now it is heading towards destruction

    Twitter was once a fun place – now it is heading towards destruction

    Twitter used to be full of cat memes and had a culture of sharing. Now, I pay a company to make sure my presence on the site is extremely limited, writes Annalee Newitz
    Twitter was once a fun place – now it is heading towards destruction
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    https://www.newscientist.com/article/mg24532734-900-twitter-was-once-a-fun-place-now-it-is-heading-towards-destruction/?utm_campaign=RSS%7CNSNS&utm_source=NSNS&utm_medium=RSS&utm_content=home

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  • Gov’t cancels ‘Visit Malaysia 2020’ campaign over Covid-19

    Gov’t cancels ‘Visit Malaysia 2020’ campaign over Covid-19

    Gov’t cancels ‘Visit Malaysia 2020’ campaign over Covid-19 5

    KUALA LUMPUR: The government has cancelled the Visit Malaysia 2020 campaign due to the Covid-19 situation, Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri announced tonight.

    She said Covid-19 has had a detrimental effect on the tourism sector in Malaysia in particular and the world in general.

    Due to the movement control order from March 18 to 31 to check the spread of Covid-19, the ministry had to freeze many tourism-related services, she said in a statement.

    The services include all counter and online services at the Tourism Licensing Division and ministry offices in the states, such as licensing of tour companies, tour guides, tourism accommodation, spas and foot reflexology centres, she added.

    Nancy said in line with the Movement Control Order, all tourist accommodations are allowed to operate at a minimum level.

    “All guests at the accommodation premises must remain in their respective rooms during the quarantine period and order their meals through room service.

    “Check-ins at tourist accommodation will also be permitted, but on a small and limited scale,” she said.

    However, new domestic tourists wanted to check-in at the premises would not be allowed, she added.

    VM2020 was launched on Dec 31, targeting 30 million visitor arrivals and RM100 billion tourist receipts. – Bernama

    Gov’t cancels ‘Visit Malaysia 2020’ campaign over Covid-19
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    https://www.thesundaily.my/local/gov-t-cancels-visit-malaysia-2020-campaign-over-covid-19-LA2147278

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  • Mexican Marriage Traditions

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    There are many different cultures around the world who institute various traditions involving weddings, with one of the most interesting taking place in Mexico. Here are five of the most popular Mexican marriage traditions and customs, some of which are still followed to this day.

    WHO PAYS FOR WHAT?

    Typically, when it comes to more traditional types of Mexican weddings, the father of the bride will normally be the one who covers all of the expenses for the entire ceremony. However, in most cases, members of the families of both the bride and the groom will generally come together to help pay for the cost of the ceremony. There are even some cases where members of the wedding party will join the family in helping to cover the cost of the entire ceremony as well. There are also some traditions in which the bridesmaids and groomsmen are paired together and assigned certain roles in helping to pay for the ceremony.

    BRIDAL ATTIRE

    Mexican brides traditionally will wear light blue slips underneath their wedding gowns, while the groomsmen will wear ties and cummerbunds that match the colors of the dresses worn by the bridesmaids. In terms of the flower girl and ring bearer, they will often been seen dressed very similarly to the bride and groom themselves.

    APPROVAL OF THE FATHER

    Before proposing marriage to the woman that they love, most men around the world traditionally will seek permission from the woman’s father and obtain their blessing. This is something that is actually a custom in Mexico. However, in this country, it is taken a step further, as not only does the man go to the woman’s home, but he also brings his family with him for the occasion as a sign of respect, especially if the two families have yet to actually meet. In addition, if the woman is part of an extended family, her grandfather also has a say in the situation. Once the woman’s father has given his approval for his daughter to be married, the two families will then be presented with an opportunity to discuss possible dates for the wedding to take place.

    WEDDING PROCESSION

    On the day of the wedding, the bride will venture to the location of the wedding, accompanied by members of her family. The groom will do the same thing as well. This custom is a way for the family to show the town that they are proud of the person who is to be getting married, whether it is their son or their daughter.

    WEDDING RECEPTION

    Traditionally, Mexican wedding receptions can go on for as long as they want to – even until the wee hours of the morning! Three of the most important aspects of this event are music, food, and drinks, because in Mexican culture, this is indeed supposed to be a major celebration due to the importance of marriage.

    To know more about Mexican wedding traditions http://www.singlemantravel.com/mail-order-brides/latin-brides/mexican-brides/

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    Source by Robert Topper

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  • Shamanic or Reiki Healing

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    Shamanic or Reiki Treatment

    Both shamanism and Reiki are methods of healing. Shamanism has been around for at least 40,000 years and had a presence in most world cultures. The origin of the word shaman and shamanism has its own levels of disagreement. Reiki came on the scene in the 1920s.

    Like shamanism, Reiki has its share of inconsistent origin stories. According to William Rand, Mikao Usui, while at a retreat, received Reiki. The word reiki is a Japanese word for universal energy. He used it on his family, friends and passed it on to others. Because of his own background as a student of qigong, medicine, psychology, religion, and the art of divination, he added those skills to his practice. He passed the learning and techniques to others, particularly to former naval officer and medical doctor, Chujiro Hayashi. He made some modifications to accommodate his own style. He trained Mrs. Takata who then introduced the form of Reiki healing called Usui to the West.

    Does the fact that one predates the other make it a superior approach to healing? Personal experience dicates an unequivocal no!

    A comparison will help. Both call upon the universe for healing energy and both use supplication in their efforts to connect with universal energy. Both function as conduits for healing energy. Shamanism viewed many of mankind’s ills to be caused by the loss of spirit/soul; (Life energy) while the Reiki healer recognizes energy drain and incorrect energy flow.

    The shaman uses an altered state of consciousness to travel to another realm where he or she seeks a solution to a patient’s health or emotional issues. A Reiki Master does not travel or journey as it is sometimes called. The Reiki Master uses sacred or secret symbols, each containing its specific healing purpose. The shaman uses sacred objects to surround a patient; whereas, the Reiki may draw the sacred symbols on the patient using a finger to do so.

    A Reiki Master will use incense as does the shamanic healer. Generally, this is used for cleansing the area around a patient. Soft music is the choice of sound for the Reiki Master; a monotonous drum beat serves the shaman’s purpose of driving out evil spirits, altering the state of consciousness of the patient, or changing the direction of the energy flow.

    The Reiki Master uses his or her hands to change the energy flow of a patient. The hands are allowed to choose the place where the physical issue is located. With patient permission, the Reiki healer will physically touch the patient. During a Reiki healing session, the healer remains quiet; whereas, a shamanic healer may be chanting, have a flute played, and depending on the location, may dance around the patient.

    Thanks to Michael Harner, many of the world’s best shamanic practices have been transferred to Western culture. We now have shamanic practitioners. They are different from a traditional shaman in that they are trained for the specific purpose of healing; a traditional shaman has other duties to perform.

    If you are inclined to use an alternative healing approach, be sure you check the credentials of the practitioner, ask for references, and remember, you are the one who decides.

    Norman W. Wilson, PhD

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    Source by Norman W. Wilson, Ph.D

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  • Risks in International Business

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    Just as there are reasons to get into global markets, and benefits from global markets, there are also risks involved in locating companies in certain countries. Each country may have its potentials; it also has its woes that are associated with doing business with major companies. Some of the rogue countries may have all the natural minerals but the risks involved in doing business in those countries exceed the benefits. Some of the risks in international business are:

    (1) Strategic Risk

    (2) Operational Risk

    (3) Political Risk

    (4) Country Risk

    (5) Technological Risk

    (6) Environmental Risk

    (7) Economic Risk

    (8) Financial Risk

    (9) Terrorism Risk

    Strategic Risk: The ability of a firm to make a strategic decision in order to respond to the forces that are a source of risk. These forces also impact the competitiveness of a firm. Porter defines them as: threat of new entrants in the industry, threat of substitute goods and services, intensity of competition within the industry, bargaining power of suppliers, and bargaining power of consumers.

    Operational Risk: This is caused by the assets and financial capital that aid in the day-to-day business operations. The breakdown of machineries, supply and demand of the resources and products, shortfall of the goods and services, lack of perfect logistic and inventory will lead to inefficiency of production. By controlling costs, unnecessary waste will be reduced, and the process improvement may enhance the lead-time, reduce variance and contribute to efficiency in globalization.

    Political Risk: The political actions and instability may make it difficult for companies to operate efficiently in these countries due to negative publicity and impact created by individuals in the top government. A firm cannot effectively operate to its full capacity in order to maximize profit in such an unstable country’s political turbulence. A new and hostile government may replace the friendly one, and hence expropriate foreign assets.

    Country Risk: The culture or the instability of a country may create risks that may make it difficult for multinational companies to operate safely, effectively, and efficiently. Some of the country risks come from the governments’ policies, economic conditions, security factors, and political conditions. Solving one of these problems without all of the problems (aggregate) together will not be enough in mitigating the country risk.

    Technological Risk: Lack of security in electronic transactions, the cost of developing new technology, and the fact that these new technology may fail, and when all of these are coupled with the outdated existing technology, the result may create a dangerous effect in doing business in the international arena.

    Environmental Risk: Air, water, and environmental pollution may affect the health of the citizens, and lead to public outcry of the citizens. These problems may also lead to damaging the reputation of the companies that do business in that area.

    Economic Risk: This comes from the inability of a country to meet its financial obligations. The changing of foreign-investment or/and domestic fiscal or monetary policies. The effect of exchange-rate and interest rate make it difficult to conduct international business.

    Financial Risk: This area is affected by the currency exchange rate, government flexibility in allowing the firms to repatriate profits or funds outside the country. The devaluation and inflation will also impact the firm’s ability to operate at an efficient capacity and still be stable. Most countries make it difficult for foreign firms to repatriate funds thus forcing these firms to invest its funds at a less optimal level. Sometimes, firms’ assets are confiscated and that contributes to financial losses.

    Terrorism Risk: These are attacks that may stem from lack of hope; confidence; differences in culture and religious philosophy, and/or merely hate of companies by citizens of host countries. It leads to potential hostile attitudes, sabotage of foreign companies and/or kidnapping of the employers and employees. Such frustrating situations make it difficult to operate in these countries.

    Although the benefits in international business exceed the risks, firms should take a risk assessment of each country and to also include intellectual property, red tape and corruption, human resource restrictions, and ownership restrictions in the analysis, in order to consider all risks involved before venturing into any of the countries.

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    Source by Sidney Okolo

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  • Homosexual Dating – Truth and Connection

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    Homosexual dating has become much more widespread and accepted in Western culture, allowing both gays and lesbians the chance to reach out to one another beyond that of closed doors. Now there are many ways you can have a rewarding homosexual dating experience, so don’t be afraid to get out there and explore all of the potential relationships you can create at a wonderful same-sex communities.

    Homosexuality is a form of love that needs not to be judged or explained, because it is just another example of how when you love someone it doesn’t matter what colour their skin is, how old they are, or even what sex they are. True love knows no boundaries, has no discriminations and only wishes to be shared with another who returns the same emotions.

    Unfortunately, not everyone agrees with this idea of love, and due to this fact, many homosexuals, regardless if they are male or female, are made to feel alienated, which can often lead to feelings of depression or loneliness. There is no reason why you should let these feelings overcome you, or let other opinions of those you care about, such as family members or friends, negatively influence your life when it comes to finding love, relationships, and homosexual dating.

    Homosexual dating is about finding someone who feels the same way you do, enjoys spending time with you, treats you with respect and makes you feel like an equal. It is about being apart of a relationship with mutual understanding, which has the potential to forge a strong connection between both you and your partner.

    Like any dating experience, there will be certain setbacks and struggles that you may face during homosexual dating. This is only natural, simply because in order for you to connect with someone, it is important that you feel comfortable with them.

    As a gay or lesbian, you should not feel that you need to grab any opportunity that comes your way. There is no harm in starting as friends and working slowly into the relationship to discover how much you have in common. As long as you are honest with your feelings, you should have no problem finding a partner.

    Homosexual dating is how you can establish an amazing connection with someone who understands you, and loves you for who you are with no questions asked. Even though you will meet some people who are destined to give you a hard time with your sexual preference, all you can do is trust your own judgments, be true to yourself, and give your love and time to those who deserve it.

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    Source by Frank Duru

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