Global Digital Store – Ebooks and Softwares

Tag: Creating

  • The Metaphors Within You Are Here to Heal You

    The Metaphors Within You Are Here to Heal You

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    Metaphors have always been there, reaching out to guide me – even when didn't notice, or when I tried to push them away. And, now, when I open to their call, I begin to see them everywhere. In every challenge, every pain, every place of beauty. They're here for us each day, in every moment.

    The poetry of life, waiting for us to embrace its eternal, loving guidance.

    It was one day, many years ago, when I realized the power of what was inside me, begging to be seen. It was a hot day in August, and as I listened to the cicadas sizzling in the trees, it dropped, right smack into my consciousness. A neat little package of metaphors, it was the answer to the questions I had been asking for over 15 years. Finally, I knew, without a doubt, why I had gotten sick, over and over again.

    My heart, my body, my spirited inner child, were all in it together, creating the poetry that would guide me back to health. Urging me to open my heart. Showing me where I had shut down. Painting the picture I needed to see to finally wake up from my pain.

    It turned out, that each symptom, each autoimmune illness, each heart surgery, were all pieces of the same puzzle. When I saw them all together, they revealed the divine map I needed to heal from the trauma I had experienced many years earlier, when I lost my sister to suicide.

    In my work with clients, metaphors appear everywhere. They show up as a restriction, or pain in the throat, for a client who's afraid to speak her truth. Or as a tight heaviness in the shoulders, for someone who feels as though she carries the world on her shoulders. Sensitive digestion, is often a sign of deep sensitivity, and an inability to digest all the worries of the world.

    Though these metaphors can sometimes seem obvious, it's usually not that simple.

    Layers of meaning abound, and for each one of us, they are uniquely personal. It's where we go next after that first glimpse of the metaphor. What lies underneath? What guidance do we need to follow? What pain is asking to be loved and released?

    Both EFT Tapping and Matrix Reimprinting are the perfect tools to help my clients uncover hidden metaphors within their pain. As we gently unwrap the layers, pain is released, and messages are discovered. Wisdom emerges, leading to even deeper healing.

    The way I see it, it all comes back to a call for love. The metaphors within us, the metaphors all around us, are beckoning us to love ourselves more. To forgive, to let go, and to open up to the love that's all around us. Simply, and profoundly, they are love poems, ready and waiting to be read.

    In Love and Courage,

    Marian

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    Source by Marian Buck Murray

    Views: 0

  • Yoonla – Digital Lifestyle Business – Is It Any Good? Quick Review

    Yoonla – Digital Lifestyle Business – Is It Any Good? Quick Review

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    This is a quick review of the Yoonla online digital lifestyle business created by Reno Van Boven. All of the information provided is from my personal experience of trying the business in which I aim to provide a honest perspective on Yoonla & in what this entails for you.

    This article is not meant to get all technical & confusing for those reading or interested in becoming digital marketing professionals so I try to keep the wording as simple as possible.

    There are 2 types of accounts:

    1) Free- pretty easy to create (like creating an email or Facebook account but can’t make money… YET TILL YOU UPGRADE TO…

    2) Elite- this is where you really start earning money. Once you followed the 7 steps of creating your elite account (all the hard part is done by Yoonla) & upgraded to elite; you are on your way to earning well. Mind you, you do have to upgrade to elite to get all the benefits of this program. You are wondering how much. It is only $50-$70 dollars to start earning commissions on a regular & consistent basis. But THIS IS WELL WORTH IT!

    Once you upgraded to elite, you can get to earning by getting people to sign-up under you. There are 2 tiers of making money from Yoonla- let me briefly explain tier 1:

    1) You get $4 for every free account that signs up under you from English speaking countries (UK, USA, New Zealand etc)

    2) You get $2 from people in non-English countries (Spain, Brazil, China)

    Tier 2 is where it gets all exciting… for every person who upgrades to the elite account under you (you the SPONSOR) you get $30 commission for each person.

    The reason I enjoy this program is the fact that its WORLDWIDE… anyone can make money from this. Male or female, rich or poor. This program does not discriminate which is reason why I recommend people to upgrade as soon as possible. The price for starting the elite account will be recovered as soon as you get people to sign up under you.

    All payments are done by PayPal so all the commissions will be sent to your PayPal account. And you get paid once a month. Consider this as a lump sum of money.

    This business is a slow build- don’t expect to earn $10,000 in a month straight away like you hear in some videos or personal stories. 95% of the time they did not earn it like they say & if they did; they are only the few out of hundred thousands to do this. Simply, just because you started your business does not make you entitled to earn huge sums of money. In hearing some of Yoonla stories, most people do not make serious money till 5-6 months later on down the line.

    This is where you have to put the hard work to get to this stage in the first place. If you’re interested in learning how do this as soon as possible, leave a comment.

    Thank you for reading.

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    Source by Zhane Kelly

    Views: 0

  • 6 Key Elements of Customer Relationship Marketing

    6 Key Elements of Customer Relationship Marketing

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    Customer Relationship Marketing (CRM) is a highly topical and relevant way of thinking about marketing. It is relevant because of the internet, and the impact it has had on the way marketing is carried out by businesses.

    In this article, I’d like to look at six of the key conceptual elements which under-pin the CRM approach.

    Element 1: Customer Differentiation

    As its’ name implies, CRM is a customer centric approach to business. With this approach, a company is aiming to differentiate its’ product or service offering by customer profile. Instead of a more conventional approach, where a company differentiates primarily by its’ products or services.

    Element 2: Long Term Emphasis

    The aim here is to build a relationship with a customer over a period of time. This approach dove-tails very well with many Inbound Marketing strategies which are used on the internet.

    This ongoing relationship has both cost and revenue benefits. On the cost side, it is almost always less expensive to market to an existing customer, than find a new one. The reason is simple; they already trust your organisation.

    Element 3: Continuing Transactions

    This is in some ways related to element two above. Rather than seeking one-off transactions with customers aim for multiple transactions. This may be in the form of cross-sales, add-on sales etc. Or it may be that you become a preferred supplier for a given niche product or service.

    Sometimes, this is an economic necessity, as the cost of getting a first transaction is so high, that only repeat sales make the process worthwhile.

    Element 4: Two-Way Communication

    A core element in the building up of meaningful customer relationships is their ability to stay in touch with a company. With the advent of social media, email and SMS, this is even easier. This technology allows the communication to become more of a two-way process. And it is the customers who are just as likely to initiate a communication as is the organisation.

    This is a great way to get real feedback of people’s wants and needs. And it ties in well with element one above; creating customer centric products and services.

    Element 5: Retention Focus

    With the CRM approach, a company is focused more on how to retain customers as opposed to simply how to acquire more customers. Aiming for a low customer churn rate is seen as highly desirable, and it is very often a cost effective way of doing business.

    This feature again ties in well with the shift in power between buyers and suppliers that the internet has created. Buyers are no longer dependent on supply companies to tell them what’s available. They can go to the internet and do their own research, and share stories with other people who have used a product or service.

    Element 6: Share of Values

    By aiming to share a value set with their customers, companies can build strong relationships. These strong relationships translate into a clear brand identity, which transcends the ability of organisations to simply buy loyalty with advertising or special offers.

    Summary

    In summary, CRM is a major shift in marketing practice, from mass marketing to individualized marketing. The focus has shifted from acquiring lots of new customers to retaining and building more business from a smaller base of loyal high-value customers.

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    Source by David R Durham

    Views: 0

  • How to Prevent and Overcome Prenatal Alcohol and Drug Exposure

    How to Prevent and Overcome Prenatal Alcohol and Drug Exposure

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    Drug and alcohol abuse is one among the major challenges of an expecting mother. This usually has a lot of negative effects on the fetus during birth and can lead to other bigger problems in life.

    To light up the issue associated with the use of drug and alcohol during pregnancy, a week has been launched to create awareness about this growing problem. Alcohol, drug, and pregnancy should not go together are the main scope of this event. Every year the Alcohol & Drug-Related Birth Defects awareness week starts on the 13th of May and will continue until the 19th. This awareness week targets mainly on the childbearing women whose age ranges from 15 years to 45 years.

    It is not fair for an innocent soul to be punished because of its mother's poor decision. More babies could be prevented if their mothers are not indulged in drug and alcohol abuse. When mothers take proper care during their pregnancy, some problems, namely: low birth weight, the improper diameter of the head, age-related developments, epilepsy can be avoided.

    Only some women will intake alcohol even after knowing about their pregnancy, whereas many are unaware that they are pregnant until their 4th to 6th week and consumption of these during that time might have already done enough damage to the fetus. Since all the women want to have a baby at some point in life, it is advice for mothers to quit using them if they are trying to get pregnant. Using any amount of drugs and alcohol is considered unsafe during pregnancy.

    How to overcome prenatal alcohol and drug exposure

    It is a must for everyone to attend the events related to this week to educate yourself and your family members know about the seriousness of it. Listed below are some ways to overcome the prenatal and drug exposure:

    Join hands with your community members, nearby hospitals to create an awareness event. Seek attention from the wide range of audience by choosing the most attractive giveaway items. Some of them include caps, pocket pins, finger rings, wristbands. The interesting thing about choosing them is, they can be customized with personalized messages about the event.

    Design posters, banners, templates related to the event and distribute it for free. Make use of the social media websites and popularize the events. Ideas include creating chat groups on Facebook, hashtags in Twitter and posting pictures related to the event on Instagram.

    To be precise avoid drugs if you are wanting to get pregnant, that's the only way you can protect your child from the havoc caused by the usage of drugs. Since, it is easier for others to comment about the use of alcohol, for the sufferer, it is not really easy to come out of it. Speak with your healthcare professional and look after the ways to refrain yourself from using it. Also, you can find many counseling centers in and around your community to help people deal with such problems. Ideas discussed here are not based on the opinions or suggestions from a medical practitioner. Please check with your healthcare provider to get more information about this serious issue.

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    Source by Billie Jean Bateson

    Views: 0

  • Why Treating Symptoms Alone Won't Heal Discomfort, Pain or Illness

    Why Treating Symptoms Alone Won't Heal Discomfort, Pain or Illness

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    The human body is simply the vessel for emotional and spiritual beings that we are. And you cannot possibly heal your physical body alone from symptoms of pain, illness or disease, without also healing your mind and spirit. Balance; it's always about balance. Our well-being or dis-ease is a direct result of the flow of energy of each of these parts equally. This is why treating your symptoms of discomfort or pain doesn't work. You need to heal the part of you that created the symptom of discomfort in the first place.

    Our physical bodies were designed to be self-correcting with numerous healing systems of checks and balances. The autonomic nervous system is just one of the systems in our body that shows us this. This is the system in our bodies that is responsible for control of the bodily functions not consciously directed, such as breathing, the heartbeat, and digestive processes. This system includes the parasympathetic and sympathetic nervous system.

    The parasympathetic nervous system, also known as the rest and digest system, is what conserves energy as it slows the heart rate and increases intestinal and gland activity when necessary. The sympathetic nervous system's primary function is to stimulate the body's fight-or-flight response. Fight-or-flight is a physiological response to a perceived harmful even, attack or a threat to survival. This entire autonomic system's design helps prepare the body to cope with stress and threats, as well as returning the body to a resting state afterwards.

    Bear in mind that times of the past generations were much simpler. Most families back then consisted of two parents, one of which was usually taking care of the children. Times of today are very different and the challenges of two working parents or in many cases, single parent families are many. Oftentimes, most of us run around scattered most of the time trying to get all of the necessary things accomplished in a day with no time for rest.

    Due to this consistent stresses of life during these times, we are generally living most of our days within the sympathetic nervous system. Understand that our bodies were not meant to be in a constant state of fight-or-flight response system. When our bodies don't regularly return to a period of rest afterwards, it wreaks havoc on our organs and systems with all of the hormones being released on a constant basis. Hence, creating aches and pains, illness or even disease. This is our bodies way of telling us to stop, listen and slow down, of which, most of us rarely do.

    This is only one of the physical systems of checks and balances our bodies were designed with. Now let's think about our emotions. When you live in a constant state of fight-or-flight, your emotions tend to get scattered and less than positive. The negative emotions of ongoing stress, depression, anxiety, constant excitement and even possible emotional pains of our past are all traumatic emotional energy.

    The negative emotional energy also gets channeled into the physical body, showing too, as the aches and pains in our daily lives. This is our bodies way of trying to dispel this energy and in most cases, if you stop and listen to your body, these symptoms ease and your body recovers naturally. It's when you continue to ignore your body, that it creates longer lasting effects such as illness and disease.

    So stop treating your symptoms of pain and listen to your body. Take the time to rest. We all need a reset button for ourselves every day to stay healthy. I'm not saying that you can't be Superman / woman and get it all done in a day, because you probably can and most likely do. Most of us have grown accustomed to this daily way of life, but at what cost? Is it worth your health? This is such a difficult lesson for most but think of your loved ones around you. Don't you want to be there for them in a healthy and balanced state for years to come? Because I'm pretty positive that they want that for both of you.

    When your feeling imbalanced, not well, or have aches and pains, remember your body is trying to tell you something. And oftentimes, physical issues manifested from a less than positive emotional place. So treat your entire being with balance and rest to help you to determine the root cause, which you can then deal with and heal fully. Throwing medication at a symptom will simply mask it, while the core issue is still very much alive. Core issues grow and fester, and at a certain point, they make you stop and listen.

    I'm living proof of that, having had thyroid cancer at the age of 37. My symptoms started when I was 27 but I didn't stop to listen to my body. I send you these healing tips from a place of love in the hopes that you may not have to go through a life altering disease like I did. Again, it's so important to understand that you cannot heal the whole of you, without healing each of the parts.

    Take time to do things that are relaxing to you every day. Even if 15 minutes a day is all the time you can spare, aren't you worth it? The correct answer here is yes. Do something just for you, that you love, that makes you happy and whole. Balance and center with some quiet and calm time for you. You'll be amazed what a little you time can do for you. You will slowly but surly start to notice those aches and pains slowly fading away, or maybe you start sleeping better at night. Ah, the magic!

    If you would like help in easing the aches and pains of life that is possibly of a deeper emotional energy that needs released, please reach out for a 15 minute consultation. See if Reiki Healing Energy is right for you. Or if someone you know could benefit from this article, please share it so that everyone has the opportunity to heal their life.

    Love and light,
    Nicole

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    Source by Nicole Lawler

    Views: 0

  • Breaking Down Sales and Marketing

    Breaking Down Sales and Marketing

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    Revisiting the Sales and Marketing Conversation

    Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages? " And, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

    Setting the Record Straight

    Many in the business world, especially those who rely on sales and marketing for success, don't actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn't say "make" sales). You wouldn't engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill , or technological resources to effectively capitalize on the true potential of their market.

    A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move. It's no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

    Breaking It Down

    As the tenfold article explains, some of the key responsibilities of a sales team include:

    • Follow Up
    • Relationship Building
    • Closing
    • Retention

    The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee's responsibility to follow up with a salesperson's existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, "close the deal," or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

    On the marketing side, primary efforts are:

    • Awareness
    • Engagement
    • Conversion (from anonymous to known)
    • Retention

    It is not a salesperson's job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

    The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.

    On the sales side, client retention refers more to the salesperson's efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client's friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn't end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you've viewed or expressed interest in. A sales team simply doesn't have the insights, time, or often the resources to execute these types of strategic campaigns.

    The Fine-Tuned Coexistence Of It All

    The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

    For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they're crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn't, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

    In contrast though, many salespeople are extroverts – they light up a room, they have excellent "people skills," can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

    Share Your Thoughts

    Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

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    Source by Jessica Champion

    Views: 0

  • Small Business Owners: Accounting Is for Profit Planning, Not Just Tax Preparation

    Small Business Owners: Accounting Is for Profit Planning, Not Just Tax Preparation

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    One might be led to believe that profit is the main objective in a business but in reality it is the cash flowing in and out of a business which keeps the doors open. The concept of profit is somewhat narrow and only looks at expenses and income at a certain point in time. Cash flow, on the other hand, is more dynamic in the sense that it is concerned with the movement of money in and out of a business. It is concerned with the time at which the movement of the money takes place. Profits do not necessarily coincide with their associated cash inflows and outflows. The net result is that cash receipts often lag cash payments and while profits may be reported, the business may experience a short-term cash shortage. For this reason, it is essential to forecast cash flows as well as project likely profits. In these terms, it is important to know how to convert your accrual profit to your cash flow profit. You need to be able to maintain enough cash on hand to run the business, but not so much as to forfeit possible earnings from other uses.

    Why accounting is needed

    Help you to operate better as a business owner

    1. Make timely decisions

      • Know when to hire a team of employees
      • Know how to price your products
      • Know how to label your expense items
      • Helps you to determine whether to expand or not
      • Helps with operations projected costs
    2. Stop Fraud and Theft

      • Control the biggest problem is internal theft
      • Reconcile your books and inventory control of equipment
    3. Raising Capital (help you to explain financials to stakeholders)

      • Loans
      • Investors

    What are the Best Practices in Accounting for Small Businesses to address your common ‘pain points’?

    1. Hire or consult with CPA or accountant

      1. What is the best way and how often to contact
      2. What experience do you have in my industry?
      3. Identify what is my break-even point?
      4. Can the accountant assess the overall value of my business
      5. Can you help me grow my business with profit planning techniques
      6. How can you help me to prepare for tax season
      7. What are some special considerations for my particular industry?

    To succeed, your company must be profitable. All your business objectives boil down to this one simple fact. But turning a profit is easier said than done. In order to boost your bottom line, you need to know what’s going on financially at all times. You also need to be committed to tracking and understanding your KPIs.

    What are the common Profitability Metrics to Track in Business — key performance indicators (KPI)

    Whether you decide to hire an expert or do it yourself, there are some metrics that you should absolutely need to keep tabs on at all times:

    • Outstanding Accounts Payable: Outstanding accounts payable (A/P) shows the balance of cash you currently owe to your suppliers.
    • Average Cash Burn: Average cash burn is the rate at which your business’ cash balance is going down on average each month over a specified time period. A negative burn is a good sign because it indicates your business is generating cash and growing its cash reserves.
    • Cash Runaway: If your business is operating at a loss, cash runway helps you estimate how many months you can continue before your business exhausts its cash reserves. Similar to your cash burn, a negative runway is a good sign that your business is growing its cash reserves.
    • Gross Margin: Gross margin is a percentage that demonstrates the total revenue of your business after subtracting the costs associated with creating and selling your business’ products. It is a helpful metric to identify how your revenue compares to your costs, allowing you to make changes accordingly.
    • Customer Acquisition Cost: By knowing how much you spend on average to acquire a new customer, you can tell exactly how many customers you need to generate a profit.
    • Customer Lifetime Value: You need to know your LTV so that you can predict your future revenues and estimate the total number of customers you need to grow your profits.
    • Break-Even Point:How much do I need to generate in sales for my company to make a profit?Knowing this number will show you what you need to do to turn a profit (e.g., acquire more customers, increase prices, or lower operating expenses).
    • Net Profit: This is the single most important number you need to know for your business to be a financial success. If you aren’t making a profit, your company isn’t going to survive for long.
    • Total revenues comparison with last year/last month. By tracking and comparing your total revenues over time, you’ll be able to make sound business decisions and set better financial goals.
    • Average revenue per employee. It’s important to know this number so that you can set realistic productivity goals and recognize ways to streamline your business operations.

    The following checklist lays out a recommended timeline to take care of the accounting functions that will keep you attuned to the operations of your business and streamline your tax preparation. The accuracy and timeliness of the numbers entered will affect the key performance indicators that drive business decisions that need to be made, on a daily, monthly and annual basis towards profits.

    Daily Accounting Tasks

    1. Review your daily Cash flow position so you don’t ‘grow broke’.

    Since cash is the fuel for your business, you never want to be running near empty. Start your day by checking how much cash you have on hand.

    Weekly Accounting Tasks

    2. Record Transactions

    Record each transaction (billing customers, receiving cash from customers, paying vendors, etc.) in the proper account daily or weekly, depending on volume. Although recording transactions manually or in Excel sheets is acceptable, it is probably easier to use accounting software like QuickBooks. The benefits and control far outweigh the cost.

    3. Document and File Receipts

    Keep copies of all invoices sent, all cash receipts (cash, check and credit card deposits) and all cash payments (cash, check, credit card statements, etc.).

    Start a vendors file, sorted alphabetically, (Sears under “S”, CVS under “C,”etc.) for easy access. Create a payroll file sorted by payroll date and a bank statement file sorted by month. A common habit is to toss all paper receipts into a box and try to decipher them at tax time, but unless you have a small volume of transactions, it’s better to have separate files for assorted receipts kept organized as they come in. Many accounting software systems let you scan paper receipts and avoid physical files altogether

    4. Review Unpaid Bills from Vendors

    Every business should have an “unpaid vendors” folder. Keep a record of each of your vendors that includes billing dates, amounts due and payment due date. If vendors offer discounts for early payment, you may want to take advantage of that if you have the cash available.

    5. Pay Vendors, Sign Checks

    Track your accounts payable and have funds earmarked to pay your suppliers on time to avoid any late fees and maintain favorable relationships with them. If you are able to extend payment dates to net 60 or net 90, the better. Whether you make payments online or drop a check in the mail, keep copies of invoices sent and received using accounting software.

    6. Prepare and Send Invoices

    Be sure to include payment terms. Most invoices are due within 30 days, noted as “Net 30” at the bottom of your invoice. Without a due date, you will have more trouble forecasting revenue for the month. To make sure you get paid on time, always use an invoice form that contains the right details such as payment terms, itemized charges, and your payment address.

    7. Review Projected Cash Flow

    Managing your cash flow is critical, especially in the first year of your business. Forecasting how much cash you will need in the coming weeks/months will help you reserve enough money to pay bills, including your employees and suppliers. Plus, you can make more informed business decisions about how to spend it.

    All you need is a simple statement showing your current cash position, expected cash receipts during the next week/month and expected cash payments during the next week/month.

    8. Executive Dashboard (weekly review)

    This dashboard gives you a ‘snapshot’ of your operations on a weekly basis.

    It consist of Cash on Hand, Cash burn rate, Account Receivables, Accounts Payable, Items sold, Inventory on Hand, inventory turns, outstanding issues in the business, and gross profit margin, new sales wins, customer losses, customer service performance, on time delivery rate and product quality performance.

    Monthly Accounting Tasks

    9. Balance Your Business Checkbook

    Just as you reconcile your personal checking account, you need to know that your cash business transaction entries are accurate each month and that you are working with the correct cash position. Reconciling your cash makes it easier to discover and correct any errors or omissions-by you or by the bank-in time to correct them.

    10. Review Past-Due (“Aged”) Receivables

    Be sure to include an “aging” column to separate “open invoices” with the number of days a bill is past due. This gives you a quick view of outstanding customer payments. The beginning of the month is a good time to send out overdue reminder statements to customers, clients and anyone else who owes you money.

    At the end of your fiscal year, you will be looking at this account again to determine what receivables you will need to send to collections or write off for a deduction

    11. Analyze Inventory Status

    If you have inventory, set aside time to reorder products that sell quickly and identify others that are moving slowly and may have to be marked down or, ultimately, written off. By checking regularly (and comparing to prior months’ numbers), it’s easier to make adjustments so you are neither short nor overloaded.

    12. Process or Review Payroll and Approve Tax Payments

    While you have an established schedule to pay your employees (usually semi-monthly), you need to meet payroll tax requirements based on federal, state and local laws at different times, so be sure to withhold, report and deposit the applicable income tax, social security, Medicare and disability taxes to the appropriate agencies on the required dates.

    Review the payroll summary before payments are disbursed to avoid having to make corrections during the next payroll period. A payroll service provider can do all this to save you time and ensure accuracy at a reasonable cost.

    13. Review Actual Profit and Loss vs. Budget and vs. Prior Years

    Each month, take the time to review your budgeted expenses and compare them to what you have actually spent. Are you spending above or below budget? Discuss the variances and take action as needed

    Your profit and loss statement (also known as an income statement), both for the current month and year to date, tells you how much you earned and how much you spent. Measure it against your budget every month (or quarter). Comparing your actual numbers to your planned numbers highlights where you may be spending too much or not enough, so that you can make changes.

    If you have not prepared a budget, compare your current year-to-date P&L with the same prior-period year-to-date P&L to identify variances and make adjustments.

    14. Review Month-End Balance Sheet vs. Prior Period

    By comparing your balance sheet at one date-June 30, 2015, for example-to a balance sheet from an earlier date (December 31, 2014), you get a picture of how you are managing assets and liabilities. The key is to look for what is significantly up and/or down and understand why. For example, if your accounts receivable are up, is it due to increased recent sales or because of slower payments from customers?

    Quarterly Accounting Tasks

    15. Prepare/Review Revised Annual P&L Estimate

    It’s time to evaluate how much money you are actually making, whether your net assets are going up or down, the difference between revenues and expenses, what caused those changes, how you are spending profits, as well as identifying trouble spots, and making adjustments to improve sales and margins.

    16. Review Quarterly Payroll Reports and Make Payments

    You have been reviewing your semi-monthly payroll reports. However, the IRS and most states require quarterly payroll reports and any remaining quarterly payments. Again, it’s best if your payroll service provider completes these reports and files them. Your job is to review to make sure they appear reasonable.

    17. Review Sales Tax and Make Quarterly Payments

    If your company operates in a state that requires sales tax, make sure you comply to avoid serious penalties. The U.S. Small Business Administration (SBA) can help you determine your state tax obligations.

    18. Compute Estimated Income Tax and Make Payment

    The IRS and states that have income taxes require you to pay estimated income taxes. Review your year-to-date P&L to see if you owe any estimated taxes for that quarter. Your tax accountant can assist if necessary.

    Annual Accounting Tasks

    19. Review Past-Due Receivables

    Now it’s time to check significant past due receivables and decide whether you think customers will eventually pay, whether to send past due bills to a collection agency or whether to write them off for a deduction.

    20. Review Your Inventory

    Review your current inventory to determine the value of items not sold. Any write-down of inventory translates to a deduction on your year-end taxes. If you do not write down unsellable inventory, you are overstating your inventory balance and paying additional taxes that you don’t owe.

    21. Fill out IRS Forms W-2 and 1099-MISC

    The IRS has a January 31 deadline that requires you to report the annual earnings of your full-time employees (W-2s) and most independent contractors (1099s). This deadline includes mailing copies of the tax forms to the people who worked for you. Note: A 1099 form is not required for any contractors who earned less than $600. Consider saving time and avoiding errors with an e-filing service.

    22. Review full-year financial reports for tax reporting

    • Get organized

      • Collect and store important documents (use apps and calendars for help)

        • Create email folders to store bank statement and receipts
        • Store contracts and agreements
        • Track miles and vehicle expenses
        • Store all required documents for your business type.


      • Tax Preparation

        • Tax preparation is a historical view and not a profit planning event
        • Capture all relevant events
        • Identify all deduction categories
        • Capture all meals

          • Meetings —-whatever was discussed/calendar

            • Try not to go over industry average industry cost for meals.

    At tax time, carefully review your company’s full-year financial reports before giving them to your accountant. Before you sign your return, be sure to review it for accuracy based on your full-year financial reports. Remember if IRS audits due to underpayment, they will deal with you not your accountant for any additional taxes, penalty and interest.

    If you don’t have the bandwidth to do all this yourself, a great strategy is to partner with a monthly accounting service. Outsourcing your accounting to an expert will simplify your life and give you more time to focus on running your business operations.

    A monthly accountant will provide you with a profit and loss sheet, balance statement, and accurate account reconciliation every month, ensuring that you have the financial information you need to make the best choices for your company.

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    Source by Vinson Primas

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  • Is He Marriage Material? Four Steps for Creating Your Custom Plan & Deciding If He's Worth Your Time

    Is He Marriage Material? Four Steps for Creating Your Custom Plan & Deciding If He's Worth Your Time

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    It's important that you know yourself, your goals, your needs and wants really well before you can find a great relationship that could potentially lead to marriage.

    And the best way to determine if your current or future boyfriend is marriage material is to know yourself, create a checklist of what's right for you, and then test him to see if he fits.

    In this article, we'll break down what things you need to know about both yourself and him in order to even consider that next step!

    Step One: Know There Is a "Mr. Perfect for You" and That You Can Design Him

    Are you still waiting for HIM? You know who I mean:

    "Mr. Right". The perfect man that will satisfy all your dreams and make your life worth living?

    Yeah, that guy. Well, sorry to break it to you like this but …

    Prince Charming, riding on a white stallion, lost his way because men hate asking for directions.

    Or he found Princess Charming and got married to her on his way to your castle … or, you know, your apartment.

    And by the way, even Prince Charming wasn't flawless. I'm pretty sure he left dirty dishes in the sink and never made up the bed.

    Anyway, the point is that PERFECT isn't showing up anytime soon.

    Truth is … nobody is perfect. No man and no woman. Perfection doesn't exist in people. But don't feel bad if you have been looking for the perfect man.

    I did that for a long time, deathly afraid that if I didn't get him exactly right, I'd failed myself, my future kids, the planet, my Mama, and possibly God.

    I was wrong. Don't even look for perfect, because the concept of "perfect for YOU" exists instead. You can plan the guy that may not perfect in the world, but is perfect for and fits YOU well.

    The perfect-for-you man of your dreams is not hiding under your bed, though. That would be too easy. Can't have that.

    Nope, you are going to have to actively design and then look for him. But don't worry, the search can be fun if you want it to be, and the hardest part is done. You now know you won't find perfect, so the pressure is off!

    By the way, are you feeling the whole "not pretty enough" thing sometimes too? Wondering "why am I still single" even?

    I did too. However, I learned that although I may not completely fit my society's "standard of beauty", I did meet quite a few men's individual standard of beauty … or was at least close enough!

    And that's all you really need. So don't worry. "Mr. Close-Enough-To-Perfect-For-You" might be just around the corner … if you'll give him a chance!

    You can plan him. Don't do this by default.

    I've noticed that we sometimes find ourselves dating or even married by what I call "by default". That means we find a man, decide that he is the best we can do, and latch on without really analyzing him to determine if he's really right for us or our lives.

    Don't fall victim to default. This isn't the time for "get in where you fit in". You CAN plan him. When you do your research and work your strategy, you won't have to put up with the losers!

    You'll have a way to know whether he's marriage material … or not!

    Now that you know that there is no "Mr. Right" or perfect man, the pressure is off, and you can now have fun looking for what I call your "ideal male". You're also aware that dating by default isn't the best way to avoid the pain of being with a dud. And you understand you can take the bull by the horns and decide what you want your ideal guy to look like.

    Now it's time to dive into YOU, determine your dating deal breakers, and decide what kind of guy fits you best.

    Step Two: Get to Know YOU: Your Goals and Dreams, Needs and Wants, and Deal Breakers

    Did you see the first The Matrix ™ movie? Remember that scene where Neo goes to see the Oracle?

    He is trying to figure out if he's "the one" – a Messiah of sorts and the man Morpheus is searching for– and thinks the Oracle can help him decide what to do.

    Typical of a good mentor, the Oracle makes Neo find his own way. Before putting him out to find his own answers, she points out the plaque above her door that reads nosce te ipsum.

    Know thyself.

    You should know yourself really well before committing to someone else.

    Have you ever taken time to really think about what YOU want for your life? I don't mean what you THINK you want – which is usually what others want for you – or what society wants for you – don't get me started on that, but what YOU really, truly, want for yourself?

    Why? Well, understanding yourself is the most important thing you can do before getting deeply involved with another person.

    I'm not saying you'll do everything perfectly even if you see yourself clearly. Problems can still happen, and you will make mistakes.

    But if you pick a mate based on what you learn about yourself, you will have a much better shot at finding compatibility than if you have no idea who you are and just go into this blindly, hoping it will turn out okay.

    If you don't know yourself or your needs well, and hook up with someone before finding YOU first, you may end up realizing that the person you are with does not fit you or your life at all, or at least not enough for things to last very long. Relationship compatibility is CRUCIAL.

    Being badly matched could be disastrous, especially if you cement yourself to him by having a child or getting married.

    Know Your Goals and Dreams … and Stick With Them

    When I think about it, I'm so glad to have been born when I was. We've got so many options now that women in my mother's age range and older just didn't have. We now have the tools and the right to decide what we want in terms of a career, marriage, and family just as much as men do.

    However, despite having goals and dreams, we sometimes get so caught up in a relationship that our own lives take a backseat. We end up giving up our dreams for relationships and marriage, children and family.

    Now, if you have a family with a man that's right for you then maybe these sacrifices are worth it.

    However, they are never worth it with the wrong man, so always keep your goals in the front of your mind and don't let the wrong guy take them from you.

    So what are your goals and dreams?

    Think about the things you want to do with your life. Your goals can be in any category, including career, travel, health, spirituality … anything at all. It's up to you. But to get you started, I suggest you look at these areas.

    What do you want to be when you grow up?

    Do you have a specific career in mind? Is there any special education you want to achieve? Anywhere in particular you want to work? Maybe even start your own business?

    What about fun? Have you always wanted to travel? Where to? How long? Don't be modest; anything is possible!

    Do you have any specific body or health goals? Want to lose a bit of weight? Gain weight? Gain muscle? Run a marathon?

    Do you feel a lack in your spiritual life? Want to attend church more? Study other religions? Memorize a holy book or two? Become a Buddhist? None of the above? Don't forget this is about YOU.

    Do you want kids? No kids, but more dogs? A cat or two? A llama? Plan your own family goals!

    The point is that these are to be YOUR ambitions and no one else's. Let your imagination have some fun.

    Now that you've considered your goals, let's look at what you want and need in a relationship.

    Decide on Your Needs / Wants

    I hear some of you asking: "wants or needs … what's the difference?"

    Well, when I say needs, it's exactly that. Those are characteristics you can't really live without. Wants are nice, but not crucial. You can go on without them if necessary.

    I have several friends who are single and looking for a good man. A couple of these ladies wanted to buck the trend of just dating whoever came along.

    Instead they really studied themselves and then decided what type of man they want. They began to examine what type of guy complemented them and quickly discovered what they would and would not tolerate in a mate. I suggested they document their needs and wants to decide if the next guy would fit them.

    For example, one friend, Josie, decided her ideal guy would know how – and be willing to – cook some of the meals. He had to be thoughtful, emotionally available and like to talk things out after an argument instead of hiding out and pouting.

    She also realized she needed him to be on the same page as her spiritually, and that he would have to be an avid church attendee. He also should love and want children like she did.

    Clearly, getting involved with a man who had none (or barely any) of these characteristics would result in serious arguments and almost guaranteed problems in Josie's future.

    So she wrote her requirements on a checklist, and if potential dates didn't meet her minimum needs, she politely said thanks, but no thanks.

    By doing her work up front, Josie was able to avoid a lot of the painful frustrations of dating the wrong guy. She hasn't found the "right one" quite yet, but she's successfully avoided several really wrong ones.

    So what are your wants and needs pertaining to him?

    Like Josie, do you want him to be spiritual or religious? Look back at your goals list. Does it have any things on it that you want to do and he should match? For example, if your goal is to become a Buddhist, should he already be one, or be open to it?

    Should he want kids? Should he want pets? Do you already have a pet and / or or kids and the "children" have to sign off on him?

    Next, you will discover that some of your wants / needs will have nothing to do with your goals. They'll be all about his personality traits, which we'll cover in a bit.

    Be Aware of Your Deal Breakers

    Speaking of wants vs. needs … deal breakers – like needs- are crucial. These are the characteristics you must have – or avoid – for a relationship to work.

    A huge deal breaker that I have encountered in my work has been the differing desire for children. If that's you, just be upfront about it.

    If he wants kids and you don't, that's okay, but you two aren't compatible. If you want them and he doesn't, then it isn't going to work. Children just aren't something you can compromise on.

    Another deal breaker I recommend you consider is ANY type of abuse. Even if it seems "mild" or that he's "just playing", mistreatment is a red flag and it's better to be single than dead. Too many women have ignored the signs and ended up paying with their lives.

    Are there other deal breakers on your mind? Then put them on your list.

    Now That You've Listed Them, Look for Your Needs, Wants, Dreams and Deal Breakers in HIM

    If you're currently dating, does your current guy fit any of the items on your checklist so far?

    Remember to be honest about this. Be aware whether you see these attributes because you want to, or if they are really there.

    Be honest with yourself, put the emotion aside, and find out who he actually is. Time out for the fantasies and soap operas. This is serious. If he really doesn't fit – even if you really want him to – strike him from consideration. Doing so doesn't mean he isn't a good guy, he's just not the right one for you.

    Step Three: Look for Generally Good Traits in Him

    Remember I said earlier that you also needed to consider his personality traits too?

    Now it's time to look into whether he has good personality traits or whether he shows some relationship red flags you need to steer clear of.

    I'll mention my top three desirable traits just to get you started. It's up to you decide whether they are also on your list, or you can do without them. I know I've said this a lot, but your checklist is always yours and should reflect you, not me or anyone else.

    Trust

    Trust. I usually trust close family and friends, but are hesitant to extend it to strangers. It takes a while to gain my trust, and I suggest you do the same when dating.

    Have you ever heard the expression "measure twice, cut once?". I think it's mostly for carpenters and woodworkers who want to be sure before making a permanent move. You can always take off a little more, but you can't always put it back.

    Keeping that phrase in mind while dating wouldn't hurt. Why?

    We have to be careful. A poor choice in a mate can have huge consequences in a woman's life, so we definitely have to measure our men multiple times before committing. One of the ways you should evaluate a man is whether you trust him, so be sure to do that carefully.

    To determine whether you can trust your partner, here are a few tips:

    * Rely on yourself first. Do you normally make good decisions? Yes? Then trust that you will make the right call.

    * Depend on your head and your heart. Look for signs. Is he checking out other women when you're together? Does he hang around with trustworthy people or does he deal with shadies?

    * Pay attention to what he is telling you AND showing you and then use that information to help you make informed decisions. Talk is cheap. Watch what he DOES.

    * Remember that if you have decided that you are going to trust him, then follow through and trust him! Don't sit and worry at night, wondering what he's doing or if he's being unfaithful.?If you feel you have to do that, then a relationship with this guy just isn't worth the stress.

    Honesty

    Trust and honesty go hand in hand, so let's talk about it a bit. Find out if your partner is honest before getting too deeply involved with him.

    How do you know if your guy is honest?

    Take the initiative.

    You must be honest if you're expecting it from your partner. Don't hide things, mislead him, or tell little "white lies" that are so easy to rationalize: it's no big deal if I just hide this small detail, etc.

    I know an otherwise really sweet couple who seemed to build their relationship on white lies. I think they were trying to "spare each other" from bad stuff, but it ended up backfiring on them. They didn't outright lie to each other (at least in their minds), but those little lies formed cracks in their relationship that eventually caused it to collapse.

    Do your homework.

    Find out all you can about your partner.

    You don't have to be obsessed, but do your research within reasonable boundaries.

    I don't think it's necessary to get the cops involved here, but say if you were introduced by a mutual friend or family member, ask that person about your partner. Are they trustworthy? What are they like in private? Find out those types of things and you'll quickly get an idea of ​​their honesty.

    You'd ask for a referral and recommendations for anything else you're considering -from a plumber to a lawyer-why not get more information on a potential mate?

    Last, make sure he knows upfront that honesty is an expectation and you won't tolerate anything less.

    Have conversations about honesty. Make it clear that you are going to be honest and ask him to do the same. It's funny how many issues in relationships can be worked out through simple communication. Just talk.

    If you start your relationship on a good, honest foundation, your chances of success increase greatly over those who choose to be dishonest or shady. And if you inform him upfront that it's expected, here's his chance to leave if he can't handle it.

    As with anything else, there is risk involved. If trust is earned and then continues, awesome! But if it gets broken, don't beat yourself up and think you failed. You did everything you could.

    We all make mistakes, you're only human. Learn from it, move on, and eventually you'll get it right!

    Respect

    I try to follow "The Golden Rule". I try to treat others as I would like to be treated. I want to be respected, so I try my hardest to respect others. It ain't easy all of the time, but it's worth at least trying!

    If you have tried giving plenty of respect to your partner, but are not getting it in return, don't forget that you have the right to fix that problem. Don't just take his lack of respect lying down!

    Whether that means talking with him about the lack of respect and asking for changes, or deciding this is not worth your time, make sure you don't allow disrespect to continue too long.

    To figure out where you stand, ask yourself these questions:

    • Does he respect you? If he demeans, objectifies, or degrades you, you're better off leaving. As the investors say on Shark Tank ™: "I'm out".

    • Notice the way he treats you when you don't agree with him. Can you appreciate each other's different views without him getting pissed off?

    • Find opportunities to be around his closest friends or family. When with familiar people, he will show his true colors eventually. Is he respectful around them?

    • How does his family treat you? If they treat you as their equal, not an inferior, that's a good sign. Hopefully, he learned good things from them.

    You also need to be honest with yourself regarding how you view your partner. Do you really value him, too? If you find you don't, you need to rethink your relationship.

    Step Four: Tidy Up Your List

    This isn't the end, it's just the beginning. Your checklist is always growing and changing along with you, so don't hesitate to add or even delete items that no longer fit you.

    The point is that your plan reflect you at all times and if used, will allow you to choose a man who is right for you.

    Good luck!

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    Source by Nichole White

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  • WHO calls for healthy, safe and decent working conditions for all health workers, amidst COVID-19 pandemic

    WHO calls for healthy, safe and decent working conditions for all health workers, amidst COVID-19 pandemic

    On World Day for Safety and Health at Work, the World Health Organization calls upon all governments, employers and workers organizations and the global community to take urgent measures for strengthen countries’ capacities to protect occupational health and safety of health workers and emergency responders respect their rights to decent working conditions, and develop national programmes for occupational health of health workers and to provide them with occupational health services. Amidst the COVID-19 pandemic, ILO has dedicated World Day for Safety and Health at Work 2020 in addressing the outbreak of infectious diseases at work, in particular, on the COVID-19 pandemic.

    Health workers are at the front line of the COVID-19 outbreak response and as such are exposed to hazards that put them at risk of infection. Hazards include pathogen exposure, long working hours, psychological distress, fatigue, occupational burnout, stigma, and physical and psychological violence.

    Infections with COVID-19, insufficient measures for infection prevention and control, occupational safety and health, mental health and psychosocial support for health workers result in high rates of absenteeism and deplete the health workforce – the most precision resources for stopping the COVID outbreak. 

    Key Messages and Facts

    COVID-19 infections among health workers:

    • As of 21 April 2020 countries reported to WHO that over 35, 000 health workers were infected with COVID19. This number is significantly higher because of underreporting.
    • The major occupational risks for COVID19 infection among health workers are: late recognition or suspicion of COVID-19 in patients, working in a higher-risk department, longer duty hours, sub-optimal adherence to infection prevention and control measures, such as hand hygiene practices, and lack of or improper use of personal protective equipment (PPE). Other factors have also been documented, such as inadequate or insufficient IPC training for respiratory pathogens, including the COVID-19 virus, as well as long exposure in areas in healthcare facilities where large numbers of COVID-19 patients were being cared for.
    • The prevention of infections requires the use of appropriate infection prevention and control measures by all health workers, with a special focus on the adherence to hand hygiene and personal protective equipment when caring for COVID-19 patients, as well as a combination of environmental and administrative controls
    • Health workers infected with COVID-19 following exposure in the workplace should have the right to employment injury benefits for occupational disease, including compensation, rehabilitation, and curative services.

    Violence and stigma against health workers:

    • Health workers are at high risk of violence all over the world. Between 8% and 38% of health workers suffer physical violence at some point in their careers. Many more are threatened or exposed to verbal aggression and social stigma because of their work.
    • In the COVID19 crisis, shortage of staff and resources and increasing social tensions result in increased level of violence against health workers and even attacks against health care facilities. Doctors, nurses, security personnel and those who are assisting in testing, tracing contacts and enforcing physical distancing measures to stop COVID-19 experience threats and aggression.
    • WHO calls upon governments, employers and workers organizations to institute measures for zero-tolerance to violence against health workers at the workplace and at the way to and from their workplace, and for intensifying social support and respect for health workers and their families.

    Long working hours and psychosocial hazards for health workers:

    • Many health workers have to work longer or irregular hours because of the increasing demand for health services. In addition, many countries experience shortage of health workers, or junior staff are working in demanding new roles.
    • Health workers face psychosocial hazards, which are exacerbated during emergencies where demands increase and they have to experience risk of infection witness higher suffering or mortality.
    • Long working hours, shift work, high workload and other psychosocial hazards can lead to fatigue, occupational burnout, increased psychological distress or declining mental health – affecting the health of health workers, and the quality and safety of care delivered.
    • WHO calls for adequate staffing levels and clinical rotation in healthcare facilities, measures to minimize psychosocial hazards, and provision of access to mental health and psychosocial support for health workers.

    The annual World Day for Safety and Health at Work on 28 April promotes the prevention of occupational accidents and diseases globally. It is an awareness-raising campaign intended to focus international attention on the magnitude of the problem and on how promoting and creating a safety and health culture can help reduce the number of work-related deaths and injuries.

     

    WHO calls for healthy, safe and decent working conditions for all health workers, amidst COVID-19 pandemic
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    https://www.who.int/news-room/detail/28-04-2020-who-calls-for-healthy-safe-and-decent-working-conditions-for-all-health-workers-amidst-covid-19-pandemic

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  • 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic]

    Visualize your way to new and relevant content!  This infographic, based on blogger, Danny Iny’s, 21 Ways to Create Compelling Content When You Don’t Have a Clue, highlights great tips on creating and recycling content for your website or blog.

    Read More
    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=168

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