Tag: Cost

  • How to Handle PPC Problems in MLM

    How to Handle PPC Problems in MLM

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    Paid Advertising in MLM

    You work hard in your MLM business and saved money for paid advertising. It’s been a dream to use some sort of automation for your marketing and the road to success has been a climb. Finally, the day has come for you to launch your PPC campaign and you feel a bit unsure about the whole process. Yet, you feel ready to conquer the world, because you believe in yourself and your dream. So, you take the plunge and invest your nest egg into a campaign. A month passes and your campaign was a disaster. You check the data and find out that you had little traffic from the keywords and the script you used was generic. The frustration sets in and now you’re worried about the future.

    Ever been like this in a new venture, especially with PPC or other paid advertising and suffered horrible results for your MLM? If you haven’t, but are looking into paid solutions to help your business, you should reconsider your options heavily, first. Organic traffic brings in higher numbers than paid solutions, no one likes ads. If you are bent on using PPC, then you want to read further and deal with the issues involved. A fair warning, other businesses are using the system to further their objectives and most are not successful. If you wish to proceed then please read on.

    Common PPC MLM Problems

    Now if you’re looking to improve your MLM PPC campaign, one of the biggest issues you have to look at is your quality score. The quality score determines the quality of ads and landing pages used by the keyword. A higher score means the system believes your ads are relevant and useful. The ads are rated on 1-10 and a larger score keeps the competition down, the cost down and you may receive your lion’s share of clicks. It’s not guaranteed to work, most people scroll past the paid stuff and click on the organic elements first. One other problem is that your impressions and clicks may drop off due to either a budget, quality score or competition.

    Dealing with the PPC Issues

    Now let’s wrap this up really quick on how to deal with your PPC problems and get your MLM business on track. Make sure your landing pages, keywords and ads are relevant. Throw in a negative keyword to reduce irreverent searches. You may want to split test ads to see what works better and it can improve your quality score. If your ads been dropping, you may need to improve your quality score or increase your bid amount. Your daily budget should never be reached, you may need to lower or rise it, depending on the data that your campaign suggests.

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    Source by David L. Feinstein

    Views: 0

  • Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business

    Multi Level Marketing Advertising Ideas for Your Network Marketing Home Business

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    Advertising in Multi-Level Marketing is vital to any Network Marketing Business. Starting your Multi-Level Marketing business does not have to cost your hundreds or even thousands of dollars. I want you to read that last sentence again, because it is very important.

    When starting a business, be it a home based business or any other Multi-Level Marketing home business, you need to design a budget. You do not have to go broke starting your Multi-Level Marketing business.

    There are many great low cost and even FREE tools including advertising that will help jump start your Multi-Level Marketing business. Here are several FREE advertising ideas to help you start advertising your Multi-Level Marketing business.

    8 Multi-Level Marketing Advertising Strategies

    1. Writing Press Releases: Writing a press release is not difficult, it is not any different that writing any other type of document. Write a press release about your Multi-Level Marketing business, your product, your company opportunity, when you have accomplished a new level of achievement in your company’s compensation plan. There are so many reasons to write a press release, it creates great exposure for your Multi-Level Marketing business. Many websites offer tips on how to write a press release and where you can submit your press release. My favorite place is prweb they offer tips and ideas, and FREE posting of your press release.

    2. Submit Your Articles: There are many great websites and e-zines to submit your articles to. Make sure that your articles have great value to the readers and that it is informative. Writing articles is a great technique to brand you as an expert in your Multi-Level Marketing business. Having your articles listed on different websites and e-zines will allow other publishers to “borrow” your article for their website, e-zine or newsletter. You want to be sure to have your “bio” at the end of each article you write also make sure that you have a link to your Multi-Level Marketing business in your bio. Your “bio” stays attached to your article no matter where or who “borrows” your article. Keep in mind having one of your articles in one e-zine it could reach potential thousands of prospects.

    3. Write Blogs: Another great tool for your articles. Search Engines love blogs and the Search Engines spider’s blogs more often. Remember you can have several different blogs and I believe it is important to have several different blogs for your interests. For example, I have a few blogs at this time, one for recipes and cooking, one about my Multi-Level Marketing business and the third about Direct Sales and Multi-Level Marketing tips and tools. I also plan to set up a couple of other blogs in other areas of interest to me. On your blogs you should have links to your various websites, the e-zines where your articles are located. One reason for putting your articles not only on your blogs but other websites and e-zines is that more links coming into your personal website the better the rankings in the Search Engines and of course more potential customers and prospects to your website.

    4. FREE Advertising Websites: There are several of these websites on the internet. Google “FREE advertising websites” and you will get a multitude of websites to try. Remember consistency is the key here. A great way to see where you are getting your leads, from which advertising site is to use a different email address for each ad you place or you can put a different code in the ad; this helps to see what advertising website is generating the leads.

    5. Organize a FREE Seminar/Workshop: Sharing information that can be informative to others as well as bringing value to them is one way of creating relationships. Relationships are a significant part of growing your business and building trust with people. At the conclusion of your seminar or workshop you can share information about your Multi-Level Marketing business, service, and product or business opportunity. Depending on your product giving a FREE sample to each person attending along with your business cars is an excellent idea.

    6. Participate in Discussion Groups and Forums: There are many excellent discussion groups and forums covering a wide range of interests on the internet. Discussion groups and forums are a place to share your ideas, tips to give advice to others, brand you as an expert. Do not blast ads about your company, products, or business opportunity. That is not to say that you can never share your products or Multi-Level Marketing business opportunity, however, you are trying to build trust with people. Give advice or as the saying goes “give your two cents” about a topic. Start a topic that interests you and share your tips and ideas. Give people value and a reason to trust you.

    7. Email Signature: This is a very effective technique in creating publicity for your website. Do not make your signature too long or containing so much information. Keep your signature short, sweet and to the point. Use this signature not only on all your emails that you send out but any written letters. For example:

    Your Name

    Your Company’s name here

    http:// www. yourwebsite.com

    This tells people who you are, your company name and your website for them to go visit. Use this on everything that you send out of your home.

    8. Social Networking: Social Networking is all the rage these days and why not, this is an excellent method for branding yourself on the internet as an expert in your field of interest. Social Networking can promote your Multi-Level Marketing home business. There are numerous Social Networking opportunities available online. Here are a couple of my favorite Social Networking sites. You can see how I have accomplished my sites and you can promote your Multi-Level Marketing home business online. Remember how I have my sites set up and how I have them laid out will be different than yours. There is Facebook (the #1 place), Squidoo, MySpace, YouTube just to name a few.

    Multi-Level Marketing advertising strategies conclusion

    Multi-Level Marketing advertising is vital to your Network Marketing business. Without advertising either online or offline it would be very difficult to build your business into a success.

    Before you leap in head first you need to set a budget, not just for advertising but for all the costs involved in starting a Multi-Level Marketing home business. Not setting a budget could be the cause of your business not succeeding. It is far too easy to spend more money than you have; than your business can suffer and give you a bad outlook about Multi-Level Marketing. So work on a budget and stick with it.

    The advertising ideas listed here are just a few different ideas; pick a couple of these great ideas and master them and then integrate a couple of new ones as your Multi-Level Marketing business starts to grow.

    Starting with just a couple of the ideas rather than all of them will alleviate any stress of trying eight different advertising ideas. It can be very difficult to keep up and doing an excellent job.

    You also want to do a good job on each advertising idea to show off your business, products, Multi-Level Marketing business opportunity as well as brand you as an expert in your field.

    What do you think? Did I leave any Multi-Level Marketing advertising strategies out?

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    Source by Barb Sibbing

    Views: 0

  • Wealthy Marketer Review – Your Top Five Questions Answered

    Wealthy Marketer Review – Your Top Five Questions Answered

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    I hope to answer your Top Five Questions in this Wealthy Marketer Review. I will be concentrating mainly on whether or not Wealthy Marketer’s 0-up program is a legitimate business opportunity. This is not an EDC Gold review or Roadmap to Riches review or a review or about any of the other 1-up and 2-up programs, however, I will be touching upon the differences briefly. So let’s dive right into the Top 5 frequently asked questions in this Wealthy Marketer Review.

    1. What is it all about? Well it is a zero-up; 3-tier program pays three levels deep. What this means is that a Wealthy Marketer member earns $900 for every direct sale they personally make. Zero up means that there is no passing up sales to a sponsor like many of the 1-up and 2-up programs currently on the internet like EDC Gold and Roadmap to Riches. On top of the $900 WM members also receive $200 from their second level, and $100 from their third level. The 100 and 200-dollar payments will continue to pay out to the member forever. New members will begin bringing traffic to their capture page and then convert that traffic into buyers, and the WM sponsor is there to assist and teach this process. This program is not a 1-up, 2-up program, M.L.M. or gifting program.

    2. What are the products? Alex Hunter, CEO and Millionaire of Wealthy Marketer hands over all of his secrets in his book entitled, “The $900.00 a day handbook” which is an easy to follow 72 page long, comprehensive guide to getting traffic to a website and converting it into sales. A new member will get over $10,000 worth of valuable software and e-books. There is also exclusive training material, compiled by one of the six-figure Wealthy Marketer members that is called, “The Wealthy Marketer Training Guide”, which offers many ways to advertise at no cost and insider tips about the industry. Wealthy Market also has an exclusive advertising Co-Op available to members that would like to be up and running faster.

    3. How easy is it to learn how to be a Wealthy Marketer? Yes! A new Wealthy Marketer member receives exclusive one-on-one training directly from their sponsor, and there are live training calls three times a week with the top earning mentors to answer questions. There is a learning curve involved with becoming an online earner, however, new members not asked to re-create the wheel, they are simply advised to copy what their successful sponsor is doing.

    4. Will I be able to see the site before I join? Yes! They do offer a 5-day trial period so that a person can see the corporate website, the back office, and the product.

    5. How much does it Cost to Join? There is a one time fee of $1497, and there are no other company costs to you. Part of this total, $297 will go for the companies administrative fees. $900 goes to the main sponsor and 100 and 200 are paid out to the respective sponsors. note: Another difference that should be mentioned here, is that there are no monthly fees with this program like there are with EDC Gold and Roadmap to Riches.

    In closing, I would like to say that mentoring and training are a must have if a someone expects to succeed online, and Wealthy Marketer seems to cover both with their team synergy mentoring approach. The one time fee, no monthly costs and the lifetime residual income, could be a nice draw to this program, for someone looking for a home based business

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    Source by Holli Diel

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  • Questions Are the Key to Success in Business and Life

    Questions Are the Key to Success in Business and Life

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    It was Kipling who gave us what was perhaps the greatest advice for business success and, in fact, success in life that has ever been given. He told us the key to success in all areas when he said “I had six honest serving men. They taught me all I knew. Their names were: where and what and when and why and how and who.”

    The late great Earl Nightingale suggested we add two more friends to this group. They are, which and if.

    Whether you are seeking to find ways to increase sales or control and reduce costs, questions are the key. Whether you are striving to improve your customer service or the quality of your product, or your life, questions are the key.

    Asking the questions and developing the answers are the keys to any and all success you will have in business and in fact life.

    Questions like:

    If we do this, what happens?

    Why do we do it this way?

    Why don’t we do it this way?

    Who else can we sell to?

    Where else can we get this?

    What can we do to reduce costs?

    What can we do to improve productivity?

    What can we do to improve quality?

    What can we do to improve our service?

    How else can that be done?

    How can we do it better, faster, cheaper?

    How can we improve quality, service, and profits?

    How can we cut costs?

    If we do this, will we improve quality?

    If we do this, will it improve service?

    If we do this, will it increase profits?

    Which provides us with better quality?

    Which is best for our customer?

    What do we get in return for this cost?

    Who else can provide what we need?

    Why are we paying that much?

    Why do we not deal with another company?

    Why are we dealing with them?

    How many other bids have we gotten?

    What if?

    How can we replace that with equal or better quality for less?

    What are other companies charging for that product or service?

    What are other companies paying for that product or service?

    Will this process or step add value to our product or service or does it produce added profit?

    When would this investment pay off?

    You see my point I am sure. You must ask questions and seek out the answers. You must also justify the answers.

    You must never stop asking. If you are not continuously asking the questions and reacting to the answers, you are either assuming or stagnating. Either one can be deadly to your business.

    You must review every phase of your business. You may be very surprised when you see how little effort it will take to find huge savings and to make major improvements in how you conduct business.

    You can always improve how you do things. You must find ways to conduct business more efficiently, eliminate needless steps, improve quality, increase productivity, reduce errors, increase sales, ways to increase profit in a business, reduce expenses, and control costs.

    Let me give you one small example of how an assumption proved to be very costly at one company. One of the many products this company offered was a holiday label strip. This was simply a strip of peel off labels to affix to holiday presents showing “to” and “from”. Banks around the country would buy them and give them out one strip at a time to their customers around the holidays.

    For years this company shrink wrapped these in packages of 250 and sold them in a minimum quantity of 1,000. The shrink wrapping was time consuming and costly. I asked them why. Why did they need to be shrink wrapped? How did they know if this was important to the customer? What, if any, difference did packaging make to their customers?

    They asked the questions and found the answers. The answer in this case was that the customer either couldn’t have cared less about the packaging or did not like the shrink wrap as it simply meant more work for them to unwrap. After years of doing it the way they always did and assuming that was what the end user wanted, they found out differently. They now bulk package. They save between $20,000 and $30,000 per year and their customers are either happier or neutral about this change.

    Did this company sacrifice quality in any way to save money? No, they improved productivity, improved customer satisfaction, and, by doing so, improved profitability.

    Ask the questions. They are the key to the door of improvement.

    You should constantly be reviewing every area of your operation to seek ways in which you can improve. Use common sense. From office expenses to customer service, from distribution and production to quality control and shipping, you will be shocked at how little effort it will take to improve your operations, reduce waste and redundancy, and realize huge savings.

    From the way you sell things to the way you buy things, it is up to you to improve things. Improvement is always possible in everything we do.

    You possess the greatest power ever created and it sits right between your two ears. You own it, free and clear. All you need to do is put it to work.

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    Source by Derrick Welch

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  • A Substantive Due Process Challenge to the War on Drugs

    A Substantive Due Process Challenge to the War on Drugs

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    Substantive Due Process Analysis of the Incarceration of Drug Offenders

    A. Framework

    In Washington v. Glucksberg, Chief Justice Rehnquist described the framework for substantive due process analysis:

    Our established method of substantive-due-process analysis has two primary features: First, we have regularly observed that the Due Process Clause specially protects those fundamental rights and liberties which are, objectively, “deeply rooted in this Nation’s history and tradition,” and “implicit in the concept of ordered liberty,” such that “neither liberty nor justice would exist if they were sacrificed.” Second, we have required in substantive-due-process cases a “careful description” of the asserted fundamental liberty interest. Our Nation’s history, legal traditions, and practices thus provide the crucial “guideposts for responsible decisionmaking,” that direct and restrain our exposition of the Due Process Clause. As we stated recently in Flores, the Fourteenth Amendment “forbids the government to infringe . . . ‘fundamental’ liberty interests at all, no matter what process is provided, unless the infringement is narrowly tailored to serve a compelling state interest.”

    Applying this method, one must first examine freedom from incarceration to determine if it is a fundamental right. If so, government policies that require the incarceration of offenders, including drug offenders, must serve compelling interests and be narrowly tailored to achieve them. This article assumes for the sake of argument that drug problems give rise to compelling state interests. It then reviews the interests asserted by the government in its pursuit of its drug war policies and the results of those policies to determine whether the policy of incarcerating drug offenders is narrowly tailored to those asserted interests.

    B. The Fundamental Liberty Interest: Freedom from Incarceration

    Federal and state laws subject drug offenders to incarceration. Incarceration is a tremendous deprivation of liberty that triggers the protections of the Due Process Clause. The Supreme Court has recognized this right on a number of occasions. In DeShaney v. Winnebago County DSS for example, the court held:

    [I]t is the State’s affirmative act of restraining the individual’s freedom to act on his own behalf–through incarceration, institutionalization, or other similar restraint of personal liberty–which is the “deprivation of liberty” triggering the protections of the Due Process Clause . . . .

    Perhaps the earliest explicit recognition by the Supreme Court of freedom from incarceration as a fundamental right under substantive due process came in Allgeyer:

    The ‘liberty’ mentioned in [the fourteenth] amendment means, not only the right of the citizen to be free from the mere physical restraint of his person, as by incarceration, but the term is deemed to embrace the right of the citizen to be free in the enjoyment of all his faculties; to be free to use them in all lawful ways; to live and work where he will; to earn his livelihood by any lawful calling; to pursue any livelihood or avocation; and for that purpose to enter into all contracts which may be proper, necessary, and essential to his carrying out to a successful conclusion the purposes above mentioned.

    An 1891 law review article noted that Blackstone described “freedom from restraint of the person” as “perhaps the most important of all civil rights,” and that Lord Coke felt “the liberty of a man’s person is more precious to him than everything else that is mentioned [in the Magna Charta].” Blackstone states that “the rights of all mankind . . . may be reduced to three principal or primary articles; the right of personal security, the right of personal liberty, and the right of private property.” Indeed, the original Latin in the Magna Charta’s “law of the land” clause uses the term “imprisonetur.”

    No court has invalidated a criminal statute through the application of substantive due process analysis to the fundamental right of freedom from incarceration. At the same time, no court has ruled to the contrary. The Supreme Court avoided the question in Reno v. Flores:

    The “freedom from physical restraint” invoked by respondents is not at issue in this case. Surely not in the sense of shackles, chains, or barred cells, given the Juvenile Care Agreement. Nor even in the sense of a right to come and go at will, since, as we have said elsewhere, “juveniles, unlike adults, are always in some form of custody,” and where the custody of the parent or legal guardian fails, the government may (indeed, we have said must) either exercise custody itself or appoint someone else to do so.

    This analysis would not apply to adult drug offenders. The Fourth Circuit also avoided addressing freedom from incarceration as a fundamental right in Hawkins v. Freeman:

    Hawkins’s rhetorical reference to the right as being “freedom from unjust incarceration,” and that of amicus, American Civil Liberties Union of North Carolina, as the “right to be free from arbitrary incarceration,” are issue-begging generalizations that cannot serve the inquiry. A properly precise description can, however, be found in the facts and legal authorities relied upon by Hawkins in support of his claim. From these, we deduce that the precise right asserted is that of a prisoner to remain free on erroneously granted parole so long as he did not contribute to or know of the error and has for an appreciable time remained on good behavior to the point that his expectations for continued freedom from incarceration have “crystallized.”

    Hawkins is distinguishable because it deals with an inmate whose parole was revoked. In any event, the casual dismissal as an “issue-begging generalization” flies in the face of nearly 800 years of common law tradition and over a century of Supreme Court decisions recognizing freedom from incarceration as a fundamental right. Indeed the language of the Supreme Court’s Ingraham decision supports the application of substantive due process proposed in this paper:

    While the contours of this historic liberty interest in the context of our federal system of government have not been defined precisely, they always have been thought to encompass freedom from bodily restraint and punishment. It is fundamental that the state cannot hold and physically punish an individual except in accordance with due process of law.

    The Court also stressed this fundamental liberty interest in Foucha v. Louisiana, a case involving the confinement of a person found not guilty by reason of insanity:

    Freedom from bodily restraint has always been at the core of the liberty protected by the Due Process Clause from arbitrary governmental action. “It is clear that commitment for any purpose constitutes a significant deprivation of liberty that requires due process protection.” We have always been careful not to “minimize the importance and fundamental nature” of the individual’s right to liberty.

    While the Foucha Court indicated that “a State may imprison convicted criminals for the purposes of deterrence and retribution,” the remark was dicta and did not involve any discussion of substantive limits on the police power. In Meachum v. Fano the Court made a similar remark in the context of a case dealing with prison conditions: “[G]iven a valid conviction, the criminal defendant has been constitutionally deprived of his liberty to the extent that the State may confine him.” Again there was no discussion of substantive limits on the police power. Indeed the previous sentence noted: “The Due Process Clause by its own force forbids the State from convicting any person of crime and depriving him of his liberty without complying fully with the requirements of the Clause.”

    Recently in Zadvydas v. Davis, the Court noted:

    The Fifth Amendment’s Due Process Clause forbids the Government to “depriv[e]” any “person … of … liberty … without due process of law.” Freedom from imprisonment–from government custody, detention, or other forms of physical restraint–lies at the heart of the liberty that Clause protects.

    Freedom from incarceration is not just a fundamental right. It is the one of the most fundamental of rights.

    C. Identifying the State’s Interests

    Governmental drug policy interests identified in federal statutes include “demand reduction,” “supply reduction,” and “reducing drug abuse and the consequences of drug abuse in the United States, by limiting the availability of and reducing the demand for illegal drugs.”

    Federal law sets specific goals for the National Drug Control Strategy. These include:

    “Reduction of unlawful drug use to 3 percent of the population”;

    “Reduction of adolescent unlawful drug use to 3 percent of the adolescent population”;

    “Reduction of the availability of cocaine, heroin, marijuana, and methamphetamine”;

    “Reduction of the respective nationwide average street purity levels for cocaine, heroin, marijuana, and methamphetamine”; and

    “Reduction of drug-related crime.”

    Goals are also set forth with regard to drug-related crime:

    (i) reduction of State and Federal unlawful drug trafficking and distribution; (ii) reduction of State and Federal crimes committed by persons under the influence of unlawful drugs; (iii) reduction of State and Federal crimes committed for the purpose of obtaining unlawful drugs or obtaining property that is intended to be used for the purchase of unlawful drugs; and (iv) reduction of drug-related emergency room incidents . . . .

    D. Defining “Narrow Tailoring” in the Context of Substantive Due Process

    Assuming that the governmental interests are compelling, we must determine whether the incarceration of drug offenders is narrowly tailored to achieving them. The government must show that its policy passes strict scrutiny. The concept of narrow tailoring is not well defined in the context of substantive due process, but has been fairly well defined in regard to the First Amendment and Equal Protection. Equal Protection cases also arise out of the Fourteenth Amendment. In Wygant v. Jackson Bd. of Education the Supreme Court held: “Under strict scrutiny the means chosen to accomplish the State’s asserted purpose must be specifically and narrowly framed to accomplish that purpose.” In a footnote, the Court described narrow tailoring in even further detail:

    The term “narrowly tailored,” so frequently used in our cases, has acquired a secondary meaning. More specifically, as commentators have indicated, the term may be used to require consideration of whether lawful alternative and less restrictive means could have been used. Or, as Professor Ely has noted, the classification at issue must “fit” with greater precision than any alternative means. “[Courts] should give particularly intense scrutiny to whether a nonracial approach or a more narrowly-tailored racial classification could promote the substantial interest about as well and at tolerable administrative expense.”

    It is important to note here that a policy that does not advance the government’s interests violates substantive due process regardless of how it compares with the alternatives. If it does not accomplish its purpose, logic dictates it cannot be specifically and narrowly framed to accomplish its purpose.

    E. Advancing Governmental Interests

    Congress has identified certain tools for assessing the national drug control strategy. The National Household Survey is the measure for “unlawful drug use.” Similarly, “adolescent unlawful drug use” is to be measured “by the Monitoring the Future Survey of the University of Michigan or the National PRIDE Survey conducted by the National Parents’ Resource Institute for Drug Education.” On these measures, the goals are not being reached.

    The measure of adolescent drug use that was specifically identified by Congress, illicit drug use in the past 30 days, worsened in 2001. More than 25% of US twelfth graders reported using illicit drugs in the past 30 days. That is nearly double the figure for 1992 and more than eight times the stated goal of 3%. Over 40% of 12th graders tried an illicit drug in the past year.

    The PRIDE Survey and National Household Survey show similar results.

    The drug war has also failed in its other goals. The Monitoring the Future Survey tracks how twelfth graders perceive the availability of drugs. Reducing availability is an explicit goal of the drug war. The perceived availability of marijuana in 2001 was slightly higher than in 1975. The figures for harder drugs are more disturbing. From 1975 to 1986, roughly 20% of twelfth graders said heroin was easy to get. That number shot up in the late 1980s and has remained consistently higher than 30%. Cocaine remains widely available to our youth, with nearly 50% of twelfth graders saying it is easy to get. The survey began measuring the availability of ecstasy in 1989, when only 22% of twelfth graders felt it was easy to get. In 2001, that number went over 61%, having jumped from 51% the year before.

    Drug war policies are not achieving the stated drug war goals. They cannot be “specifically and narrowly framed to accomplish their purpose” because they are not accomplishing their purpose. Drug use has not been reduced in any significant way, and levels of drug use are far above the stated goals. Our children have easy access to drugs. We can’t even keep drugs out of jails. The drug war and the incarceration of drug offenders have also failed to achieve secondary goals regarding supply, demand, purity, drug-related health problems and drug-related crime. The policy of incarcerating drug offenders does not “directly advance[] the governmental interest asserted.” The War on Drugs is not working.

    F. Alternative Means

    Even if a court is persuaded that incarceration advances the government’s interests, the government must also show that its policy choice fits better than the alternatives. Critics of the drug war encompass a broad spectrum of backgrounds, and the range of “solutions” is just as wide. Libertarians and others favor outright legalization of drugs. The legalization of marijuana is a somewhat popular variation of overall legalization, and there are other variations such as the legalization of marijuana for medical purposes and decriminalization of drugs or marijuana. Another leading approach, known as harm reduction, looks at drugs from a public health perspective.

    The effectiveness of some of these alternatives is difficult to assess. Even so, certain comparisons can be made. Advocates of treatment point to studies showing that treatment is much more effective than incarceration. Spencer notes:

    The recidivism rate for first time Dade County drug offenders was sixty percent, but for those who successfully completed the Dade County Drug Court treatment programs, the recidivism rate reported by Dade County officials was only seven percent. Drug court treatment programs are also cost effective. It costs Florida only $2,000 to put a drug offender through a drug court program, as compared to $17,000 per drug offender for incarceration. As a result, other drug court programs are being established throughout the country.

    Similarly, a Rand study found treatment to be seven times more cost-effective than current supply-control policy in reducing cocaine consumption.

    G. The Incarceration of Drug Offenders is Not Narrowly Tailored

    Incarceration involves a far greater infringement of fundamental rights than alternatives which are both more effective and less intrusive. The incarceration of offenders is not advancing the state’s asserted interests. The drug war is not narrowly tailored, failing the Supreme Court’s “established method of substantive-due-process analysis” as described by Chief Justice Rehnquist. The laws requiring the incarceration of drug offenders are therefore unconstitutional, if substantive due process analysis is applied.

    IV. CONCLUSION

    It is true that the approach suggested in this paper would limit the police power. Constitutional protection of individual rights exists for that very purpose. We face coercive government action, carried out in a corrupt and racist manner, with military and paramilitary assaults on our homes, leading to mass incarceration and innocent deaths. We can never forget the tyranny of a government unrestrained by an independent judiciary. Our courts must end the War on Drugs.

    For the full article, with endnotes, see: http://www.redlichlaw.com/crim/substantive-due-process-drug-war.pdf

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    Source by Warren Redlich

    Views: 0

  • SAP Business One: Your One Solution for All Your Multiple ERP Needs

    SAP Business One: Your One Solution for All Your Multiple ERP Needs

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    Over the years, Businesses and organizations around the world have worked to evolve and implement various techniques or tools in order to streamline their core business activities. SAP Business One is one of such software systems that unite various business functions like finance, operations, sales, inventory, and CRM(Customer Relationship management) into under one centralized system. While there are a number of software solutions available in the market for small business enterprises, SAP Business One is different from all of them to a big extent. Moreover, it’s a single application which is easier to manage and use in comparison to other software solutions. It’s not required to be installed and then integrating with various modules likes other business applications as well.

    Benefits of Choosing SAP one

    Big on Efficiency

    Achieving greater efficiency is always one of the core motives of any type of business in the current global markets as its helps the business to sustain and prosper for long. With SAP Business One you can collaborate with all the business functions into one thread. This more or less confirms no space for all those irrelevant data entries, expenses, and unwanted errors. With SAP Business One, you can always stay assured to achieve good levels of growth for your business. While all your business activities will then be streamlined, you can now focus on making better decisions for your business.

    Support decision making

    The time taken in decision making would get minimized once you would implement SAP Business One in your business operations. This further allows you to include including all your business information in a single database. While this also helps in getting the latest information updated in the systems, you can enjoy greater level of freedoms in your decision making processes.

    Understanding the value of time

    SAP Business One allows you to get started with your business activities in as less as 2 weeks time. The User interface of this software is easy to understand too and any employee would not take long to get used to it. You also don’t need to invest money in hiring an IT expert as you yourself can operate and troubleshoot the software.

    Reduced Costs

    The cost factor always remains the main focal point for any business or organization. With SAP Business One you can instantly eradicate additional costs that have incurred by using the traditional operating systems for your business purpose which while lacking efficiency, were high on cost. Moreover, as you will now be able to coordinate with various business functions simultaneously, you can have a greater control over your business as usual. Since extra costs will now be eliminated from your business activities, you can now think of doing some good investments to further help in the overall growth of your business.

    Increased Revenue

    While using the SAP Business One solutions, you can now work towards responding to your customers, vendors, and clients in a better manner with minimal time possible as you are now more than capable with all the information you need by using a single software application.

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    Source by Kapil Kapoor

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  • Health Insurance: The Race Against the Clock

    Health Insurance: The Race Against the Clock

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    There is still time for Congress to pick up the pieces of changing the healthcare system to help stabilize it. The fate of the Affordable Care Act is yet to be determined. In the meantime, people wait while paying extremely high premiums and have mountains of out-of-pocket bills on the kitchen table. Where is the affordability of the Affordable Care Act?

    Tick ​​Tock for the insurance companies as well. They are under a timeline for filing dates this summer. Insurance companies have time to decide if they will still offer ACA plans or not. By withdrawing ACA plans, things will start moving back to before the law was signed. This time capsule can be good for many.

    The insurance companies may begin screening for health conditions. Do not panic just yet! Years ago, the only problem with pre-existing conditions was not 'if' an insurance company would take you, but which one. Each insurance companies had personalities for health conditions. Just because a big name insurance company turned someone down, that did not mean you could not get health insurance from another company. Insurance brokers just had to match the personality with the insurance company. It is as simple as that.

    If nothing happens by late March, we could be moving into more increases on the health plans in 2019. This is terrible news for folks on the brink of losing their health insurance due to cost. Not everyone does well enough to pay for their health insurance with no problem, and much more do not qualify for any government subsidies for the premiums.

    Governors in Alaska, Ohio, Colorado, Pennsylvania, and Nevada came up with "A Bipartisan Blueprint for Improving Our Nation's Health System Performance." It brings together a high-level overview of what some changes should occur. It does not get specific enough to make a difference. Maybe it is too soon at this point. However, policyholders need some answers, and hard proof something will change that will benefit them.

    Collective action by 20 US States recently sued the federal government claiming the law was no longer constitutional after the repeal of individual mandate starting in 2019. Individuals and families not having ACA compliant coverage will no longer be fined a tax penalty in 2019. The Individual Mandate was the very rule that was determined by the Supreme Court in 2012 saying it was constitutional as a tax penalty.

    The future of the law and health plans are yet to be determined. Since 2014, it seems that most policies are changing every year. Every year the premiums go up, and the policies cover less. At what point is the breaking point? With this race against the clock, we will have to wait until the clock stops to know if we have real change coming.

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    Source by Butch Zemar

    Views: 0

  • Naval Architect As Entrepreneur

    Naval Architect As Entrepreneur

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    These days a lot of Naval Architects are leaving well paying jobs to start their own entrepreneurial ventures. In this article, I will be exploring the minimal requirements required by a Naval Architect to start his own entrepreneurial venture.

    Different Avenues for a Naval Architect as an Entrepreneur

    i). Start their own Shipyard/ Ship Repair Yard

    ii). Start your Design firm

    iii). Start a Naval Architectural Consultancy

    Starting one’s own shipyard / repair yard will be beyond the means of a majority of wannabe entrepreneurs because of the large amount of capital involved. I will not discuss this topic, any further.

    Start your own Design Firm

    A Naval Architect, by profession is a designer. Design is his bread and butter and hence setting up a design firm will not be all that difficult for a wannabe entrepreneur. Let us see one by one, the minimal requirements for setting up a firm. I will not go into the business plans and cash flows required to set up a design firm as there are lot of books / articles in the net covering the same.

    i). Knowledge Base: A thorough knowledge in the inside-out of Naval Architecture touching all aspects of Naval Architecture. These include (but might not cover everything) Lines Plan, Hydrostatics, Stability, Initial Weight & Volume design, weight estimation, volume estimation, Resistance, Propulsion, Ship Structure, Sea keeping and Maneuvering. This knowledge base can be you yourself, and if you feel that you want to augment your intellectual base, then you can hire naval architects to work for you. If you are a One Man Army, then your costs for maintaining the Knowledge base will be restricted to the books and journals you subscribe to, to keep yourself updated. If you are employing Naval Architects, then you have to factor in their costs too. However if you are stating out as an Entrepreneur, then I am confident that your knowledge base will be sufficient to set you up, in the initial stages. Later on, once your business picks up, you can augment your manpower.

    ii). Office for Hiring: You should have an office space to set up your Naval Architectural Firm. The Office is to have 1-2 rooms, covering a floor area of approximately 1000-1200 sqft. The costs will depend on the area where you have chosen to hire your office.

    iii). Softwares; In the initial days, all the Naval Architectural calculations were done manually or at the most, by using Slide Rules and Logarithmic tables. However, with the advent of computers, things have changed. Nowadays sophisticated softwares are there to cater to each and every aspect of Naval Architectural calculations. These softwares start with the concept design and evolve on to full design at the workshop level stage. However these proprietary softwares are very costly as they are not mass produced to cater to millions of users. A single license can cost up to a million dollars. This will make it out of reach for most of the budding Naval Architects. However, if one does have the resources, then go for it. Some of the proprietary softwares used in the Ship Design field are TRIBON, AUTOKON & SHIPCONSTRUCTOR.

    However these days, with the advent of Open Source Software and freeware, one can get almost all the functionalities of proprietary softwares in these OSS and free softwares, though may be not, all in one.

    For drafting of lines plan, one can go for AUTOCAD. A single license, costs anywhere between 1000-1500 US$. However, these days there are excellent freeware drafting softwares, which one can use. I recommend FREESHIP, an excellent software with all the drafting and graphic functionalities of a Proprietary software.

    For Hydrostatic calculations and detailed stability calculations, one can go for MS EXCEL or Open Office spreadsheet. With the help of these spreadsheets one can do the calculations for Hydrostatics, Stability, Resistance (Based on various empirical formulae) and even propulsion calculations.

    I will talk about other free open source softwares in another article. Let me summarize the gist of my argument here.

    The softwares to set up a Ship Design Consultancy Firm are now freely available as Open Source Software. If at all, some calculations have to be carried out, which are not catered for, by these softwares, one can always go for Spreadsheet applications using Open Office or other similar Open Source products.

    iv). Other Overheads: Includes office furniture, stationary, etc.

    Starting your own Consultancy Firm

    A Naval Architect is a jack of all trades. His field encompasses a host of other fields like Mechanical Engineering, Architecture, Interior Designing, Chemical Engineering, Corrosion, Welding Technology, Software writing skills, Project Management, Hydrodynamics, Ocean & Offshore Structures, to name only a few.

    He can offer consultancy in a wide range of subjects.

    i). Initial Concept design which includes Sizing, Hydrostatics & Stability, Resistance & Propulsion, Initial estimates of weight.

    ii). Propeller-Engine Matching

    iii). Boat/Ferry design

    iv). Propeller Design

    v). Structural Calculations/ Buckling Calculations

    vi). Computational Fluid Dynamics

    vii). Finite Element Analysis

    viii). Offshore structures

    ix). Submarine cables and piping design

    x). Resistance calculations

    xi). Maneuvering calculations

    xii). Seakeeping Calculations

    xiii). Welding & Corrosion related consultancy

    xiv). Many others which cannot be detailed down

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    Source by Candice Gillifaasi

    Views: 0

  • 12 Unique Ways To Ask Your Partner to Marry You Using the Internet

    12 Unique Ways To Ask Your Partner to Marry You Using the Internet

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    Asking your partner to marry them should be a memorable experience, but what if you don’t have enough cash to hire a plane and pop the question in the clouds? If you’re feeling the pinch, but still looking for something a pretty special, then turning to the internet and social media may just be the solution. The internet provides a vast scope of opportunity when it comes to asking someone to stay with you forever, but by far the most difficult challenge when using the internet is to make the experience feel romantic. Face to face is by far the most romantic way to propose but with some extra effort and thought it can still be achieved. A romantic experience by definition can mean different things to different people, so weather you’re a pizza fanatic, love New York, brilliant at building WordPress sites, or have great persuasion skills, the internet may just be your key to rocking your partners world.

    Create A Website

    Build a website that holds all of the pictures and videos of your relationship together. Use it as a record of all your time together and as a special touch, make a video asking for their hand in marriage.

    Get A Video To Go Viral

    This could be a tricky one and you will need to be very inventive. You could specifically say in the video that if it finds it’s way back to your partner through social media, then you will ask for their hand in marriage. This might give other people more incentive to share it.

    Use Fiverr.com

    There are some really good gigs on Fiverr that you can use to ask for someones hand in marriage. Billboards are pretty popular. You could use someone with a billboard in New York or next to a famous landmark.

    Status Update

    If you’re in ownership of some epic persuasion skills then you could ask your partners favorite celebrity to pose the question via a status update on Facebook or Twitter.

    Create an Game

    Create an online game or android app that ends with you asking for their hand in marriage. You’re going to need some great programming skills for this, or you can use an app that incorporates a treasure hunt theme that they use it to track down the ring offline.

    Create a Picture

    Pictures are by far the most shared thing on the internet. You could create one seriously funny marriage proposal picture and get it to go viral.

    QR Code

    Create a really cool QR code that they can scan. You could set one up in your local pub so they had no idea that it was related to marriage.

    Use a Band

    Pay a band to record a video and get them to devote a song to your loved one. Right at the end you could get them to tell your partner that you have a question to ask you.

    Video Star

    More persuasion skills needed here. Get your partners favorite celebrity to upload a video message asking them to marry you.

    Surprise Delivery

    If your partner orders products online regularly, ask the company to create a special package to send next time as a surprise. If you’re looking for really cheap idea, then why not ask you’re local pizza delivery service. Whilst not the most romantic experience ever, no one is ever about to forget the time the pizza delivery boy delivered a love pizza with a ring in whilst singing your favorite love song.

    Facebook Ads

    Set up a Facebook page asking your partner to marry u with a unique cover and logo. Then create an advert to be displayed to her/him. You will need to advertise using only friends of friends and then narrow the advert down to your partners age group and sex so that they have every chance of seeing it.

    Start Blogging

    Create a blog style story and get it published in an online magazine or newspaper. The story will need to be interesting enough to read as an article though. Maybe if you met in interesting circumstances or your partner has done something amazing with their life then you can tell their story over the media waves, popping the question right at the end.

    There are many ways that you can ask someone to marry them over the internet. The best part is that the cost can be kept to a minimum; however to make something truly amazing and memorable, you’re going to need a mixture of average tech skills, a bit of cash, and one seriously inventive personality. If you do happen to be a fledging in all these departments, then fear not, put a list together of your most useful friends and revert back to this list. We’re sure that one of you’re friends at the very least will have a skill that matches one of the above ideas: failing that, who doesn’t love pizza?

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    Source by Lydia J T

    Views: 0

  • Digital Marketing Course Opening New Horizons of Success in Marketing

    Digital Marketing Course Opening New Horizons of Success in Marketing

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    Why go for a digital marketing course?

    Money is rapidly being drained away from conventional marketing towards digital platforms, and, with that, the need for marketing professionals to get well-versed with digital techniques and analytical fundamentals has also increased.

    What one will learn in Digital marketing course?

    Search Engine Optimization (SEO): SEO is becoming a critical channel for marketing and helps in boosting your websites rank by fetching more traffic with keyword management, on- and off-page optimization, URL building, link building and many more of such facet. Students will be given a chance to do so on the WordPress site by using Yoast SEO plug-in.

    Social media marketing: A social media campaigning strategy for a product or service is crafted and implemented on different platforms like Facebook and YouTube. Further, the success of the strategy amongst targeted audience is analyzed for conversion rate and amplification. It also gives an insight into how social media can play a critical role in brand building and if likes on social media really help in improving sales.

    Web analytics: This part provides a chance to deal with real data in order to authenticate or confirm the hypotheses is real for any e-commerce store. Google analytics tool is quite handy and proved its value over time and, therefore, is the most used tool. Students can download the mobile application of Google Analytics for getting well- versed with the same.

    Online advertisements: This gives an opportunity to get glibness in paid platforms on internet such as Google AdWords, Facebook Ads and YouTube Ads to target the potential buyers, figure out the acquisition cost and campaigning costs. A spreadsheet is prepared to evaluate the profit margins and thoroughly compare the cost-per-click with average order price and customer lifetime value.

    Data visualization: This segment deals with converting raw data into useful information for crafting dashboards to help the stakeholders remain updated with important figures and changes in them over time.

    Opportunity to work with real e-commerce companies: Institutes invite designers, campaign strategists, and expert marketers to deliver special lectures on various topics like pros and cons of different marketing tools, email marketing, online network building, search engine optimization, user experience designing and mobile marketing etc. Students also get an opportunity to deal with these tools first hand by doing group as well as solo projects and building their personal website in WordPress. They are also made to work with e-commerce companies in real-time once they are well equipped with the knowledge of various facets of digital marketing.

    Career prospects after the course

    Students after clearing various exams conducted from time to time get a firm grasp on all tactics of digital marketing, various tools and resources that are available. They are also provided with quality placement assistance. It is one of the highest paid departments in any company. You have an option to work as a freelancer or get associated with companies and work in a more organized environment. Following are the posts available for marketing graduates with specialization in digital marketing:

    • Digital marketing manager
    • Content marketing manager
    • Social media marketing specialist
    • SEO executives
    • Copywriters
    • Content writers
    • Conversion rate optimizers
    • Search engine marketers
    • Inbound marketing experts

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    Source by Shalini M

    Views: 0