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  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

    Views: 0

  • Improve Dental Health by Eating the Right Foods

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    How are Tooth Cavities Caused?

    Eating right can help prevent the two most common dental problems that people typically struggle with: Cavities and gum disease. Tooth decay (that eventually leads to cavities) is caused by accumulation of bacteria in the mouth. This bacteria comes from the food you eat and acts on the sugars contained in food (this is why sugary foods are not good for teeth).

    The acid produced slowly eats away at your tooth enamel and then the internal part of the tooth called the dentine. Finally, over a time, the tooth gets ‘eaten away’ by acid and chips off, leaving behind a hole or cavity. Cavities are often hotbeds for bacterial infection and can lead to severe tooth ache.

    Moreover, bacteria from the mouth may enter your body through the saliva or the bloodstream leading to other health problems.

    What is the Relationship between Food and Dental Health?

    A balanced diet gives the body the right amount of nutrients. Nutrients help the body revitalize its immune system and this in turn boosts resistance to dental diseases.

    Calcium helps build teeth and the jaw. A person who eats a diet poor in calcium is more likely to develop dental problems. To help the body absorb the calcium, the diet should contain adequate amounts of vitamin D. Lack of vitamin D in the diet can lead to dry mouth, burning sensations and a bitter taste in the mouth.

    Iron is also necessary for nourishment of blood vessels in the mouth. Deficiency in iron may lead to ulcerated sores and inflammation of the tongue. Vitamin C also helps in absorption of iron.

    Adequate amounts of Vitamin B2, B12 (riboflavin)and B3 (niacin) can prevent bad breath and ulcers. So your diet should ideally contain all these nutrients. eating the right foods can stave off dental problems and reverse tooth decay.

    Which Foods are Good for Dental Health?

    The following foods are good for improving dental health:

    • Milk, yoghurt, cheese, oysters, beans – These contain calcium and phosphates that help re-mineralize teeth and also strengthen gums
    • Nuts, bran, red meat, liver – These foods contain high levels of iron
    • Pasta, spinach, chicken, fish, almonds – These are concentrated sources of vitamin B2, B12 and B3
    • Pears, sweet potatoes, red peppers, Kiwi fruit and oranges are great sources of vitamin C
    • Celery stimulates the salivary glands leading to production of saliva. Saliva dilutes concentration of bacteria. Celery also acts as a natural floss and cleans between teeth
    • Raisins are excellent sources of oleanolic acid that discourages the growth of oral bacteria
    • Onions have a strong antibacterial action due to the sulphurous compounds they produce. They are best when eaten fresh and raw.

    Which Foods are bad for Dental Health?

    It’s advisable to curb intake of the following foods:

    Carbonated Soft Drinks: Soft drinks, canned iced teas and diet colas all contain flavor enhancers. Although diet sodas contain much less sugar than their conventional counterparts, they contain tooth-enamel eroding acids, namely phosphoric acid and citric acid.

    Alcohol: Feeling dry-mouthed after last night’s party? That’s the alcohol working to dry up salivary secretions. Ensure that your mouth is protected from excessive dryness by using rehydrating rinses or simply by drinking a lot of water.

    Candy bars, lollipops and toffee bars: Any sweet that involves prolonged sucking and chewing is bad for teeth. This is not just related to the sugar content (although that’s bad too). The longer the sugar stays in the mouth, the worse it is for your teeth – the bacteria get to metabolize the sugars for a longer time.

    Summary

    To put it in a nutshell, take care to avoid acidic and sweet foods. If you want to drink orange or grape juice, suck it through a straw and swallow it straight down the throat. Swishing it around the mouth is more likely to give your teeth an unwanted acid bath.

    As a precaution, rinse your mouth with clean water after drinking or eating sugary or acidic foods. This helps get rid of the acid deposit on the teeth and prevents tooth decay.

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    Source by Nirupama N Raghavan

    Views: 0

  • How To Lose 50 Pounds in 50 Days

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    Here’s how to lose 50 pounds in 50 days. But first, you must understand that losing 50 pounds in 50 days isn’t easy. Second, it’s not 100% healthy. Third, the weight you lose won’t all be fat. If you can accept those 3 things, then here are some guidelines to lose 50 pounds fast.

    1. You must eat often. Seems strange, but true. Eating often keeps your metabolism running fast. This allows you to burn more calories every minute of the day that you aren’t exercising. Now, you can eat more often, but you have to eat smaller meals.
    2. Eat protein at every meal or snack. Protein is another thing that keeps your metabolism lightning quick. Plus it helps to slow down the absorption of carbohydrates that mess with your blood sugar levels.
    3. You’ll need to exercise twice a day to “supercharge” your metabolism. By exercising more often, you “hit” your metabolism more often which trains it to work at a faster capacity for longer periods of time. Two 30-minute sessions are better than 1 1-hour workout.
    4. Take fish oil pills. These healthy Omega 3 fats balance out all the bad Omega 6 and Omega 9 fats that you get. Actually, Omega 6 and Omega 9 fats aren’t necessarily bad… but they’re too many of those compared to Omega 3 fats. You need the balance. Fish oil pills are probably the best long term weight loss supplement you can possibly take. I recommend at least 6 grams a day for weight loss.
    5. Take extra virgin coconut oil. These are also healthy fats. But they work much quicker for weight loss. Research hasn’t really pinpointed why extra virgin coconut oil can help women lose over 5 pounds in 10-15 days, but it may have to do with these fats converting to energy right away instead of being stored as bodyfat. Take 1 tablespoon twice a day. Just be careful when you take this because if you take it at the wrong time, you may gain weight.
    6. Eat 3 apples a day as snacks or right before your meals. Apples are high in water content, high in fiber, and low in calories.
    7. Eat breakfast. Here’s a simple fact to know… 80% of fat people don’t eat breakfast while 80% of skinny people do in fact eat breakfast. It’s the most important meal you can eat. I suggest eating 3-4 scrambled eggs or a bowl of rolled oats oatmeal (not the instant oatmeal).

    Now, those are some general guidelines to help you to lose 50 pounds in 50 days. Should you expect to lose 50 pounds in 50 days. No! Unless you dehydrate yourself to lose water weight and or starve yourself so that your body burns through your muscles (both ways are unhealthy).

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    Source by Jennifer Jolan

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  • What Is Wealthy Affiliate?

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    Wealthy Affiliate is an online community membership site founded in 2005 by two online marketers Carson and Kyle. It has become the number one community for creating and growing a successful online business.

    Wealthy Affiliate is a training website with a massive online community who engage with one another and offer help and support.

    Who Can Profit From Wealthy Affiliate University?

    Wealthy Affiliate (WA) makes the program available for everyone, including those who don’t have enough money to pay high prices for training or have a limited budget. WA offers instruction for people with different skill levels, from newbie’s up to experienced marketers.

    People Who Can Benefit From WA:

    Internet Marketers

    Local businesses and companies

    Online merchants

    Local marketers

    People that want to build their own website(s)

    People that want to sell their products online

    Retired people, looking for an extra income

    Individuals looking for a trusted hosting platform

    Students

    People who want to turn their hobby into an additional income

    Bloggers and website owners that want to improve their web sites

    Artist/Bands/Musicians Churches and Non-Profits.

    What Wealthy Affiliate Is Not?

    WA is not a “get rich quick” scheme. WA IS NOT AN MLM program and you do not need to build a massive down line to make money from the program. There isn’t a prerequisite to sell WA itself. You will not get rich overnight, unless you are a skilled marketer. The platform will teach you how to make money online.

    It will help you to build a solid online business that will endure for a long time, along with live support that you will need to soften the notion of doing it alone.

    How much does it cost to join Wealthy Affiliate?

    Wealthy Affiliate Starter Membership – Free.

    Premium Membership – $47 month or $359 yearly.

    If you upgrade to the premium membership within 7 days your first month access will only be $19.00

    Wealthy Affiliate General Overview

    There are several types of training that are available to members and it has everything from email marketing, list building, SEO, PPC marketing, article marketing, website development and technical training. The database has more than 300 teaching lessons and each month more resources are added.

    The training is attuned to suit every ones needs and includes:

    Video training

    Tutorial Training

    Classrooms on specific topics

    Question and Answers

    Live weekly training classes

    Task based Courses

    Participate in interactive discussions

    Why Do You Need WA?

    Affordability – Usually when people see all the upgrades or up-sells for different products or services, they automatically enter a negative mindset because they know that if they do not earn quickly, they will lose a huge sum of money. Most people start on a small budget and simply cannot afford to pay for expensive advertising or constant upgrades.

    Wealthy Affiliate has a free option and members can experiment with the program without any obligations, especially if they are not sure about the direction they want to take in the online marketplace. The premium membership is at a fixed rate and that gives members the freedom to work on a budget without having to be concerned about working harder just to upgrade to another level.

    All in one platform – To become successful online, we all need more services like hosting, a blog or website, content and various tools to run our businesses successfully. These services and tools can add up to a costly amount when you put it all together, and new as well as existing online entrepreneurs struggle immeasurably to keep up when they don’t earn from the internet quickly. Wealthy Affiliate has done a great job at adding the essential tools and services into one platform to get new marketers to get that critical head start.

    Website Builder and Hosting – WA allows you to use WordPress (WP) Express to build your own WP optimized blog and SiteRubix powers it. WordPress had become the most popular blogging platform with dozens of templates to choose from. You can choose to run the blog on a free siterubix.com domain or link it to your own. SiteRubix has a remarkable reputation and websites that are hosted on the service tend to do exceptionally well compared to other hosting companies.

    Coaching and Support – New online entrepreneurs are not able to get successful by themselves. If you have questions, they will get answered! The customer support is quick to respond and aids members with any issues that they might run into. Carson and Kyle are actively partaking along with members to answer questions personally. That alone shows the great amount of dedication they have when it comes to helping members.

    People who have absolutely no clue about earning an income online enter this marketplace on a daily basis and the World Wide Web has tons of “money-making” programs, products and tutorials that confuse new marketers badly enough and even cause a massive amount of people to fall into scams or empty promises.

    It has been proven that most successful online marketers had a mentor or support program that guided them into becoming successful. This is the best active community online and many methods to communicate are available like; a live chat box, questionnaire option, forum, active dashboard and micro blog communication.

    There is no negativity or judgmental behavior like we see in the public forums, only quality conversations. You will be able to network with like-minded marketers and meet countless people who will share ideas or support one another.

    Inspiration – Without motivation, it is hard to complete anything in life, not to mention starting up an online business. Wealthy Affiliate keep their learners motivated by setting up goals and then reward those who had met the goals by giving away something of value. For most people it is much easier to reach success when they have something to work towards that is worth the effort.

    Wealthy Affiliate will most certainly not make you rich and it will not make you successful. In the end the decision to take action will all be in your hands and no amount of training or support can replace free will. The law of sowing and reaping is how you will receive your harvest.

    What Is Wealthy Affiliate?

    Wealthy Affiliate is someone who unites with others of like-mindedness, on the terms of having and obtaining legitimate unlimited wealth.

    WA gives you all the building materials, but the rest will be up to you. Getting started is always the hardest part, but with the right motivation and positive attitude there is absolutely no reason to fail.

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    Source by Jamie Clay

    Views: 0

  • 5 Rules For Successful Affiliate Marketing

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    Online entrepreneurs like affiliate marketing due to the fact that you can make money selling other people’s products or services. You don’t need to create a product. Or a sales page. You don’t need to deal with online payment programs or organize product delivery. The product owner does all of that.

    Your job, as an affiliate marketer, is to send prospective customers to an offer. You then get paid a commission each time somebody buys through your affiliate link.

    Take a note of these 5 rules for successful affiliate marketing.

    1. Only Promote Products That You Believe In

    It’s so much easier telling people about products or services that you truly love and believe in. If you just market any old product or service to make a quick sale, your audience will start to see through you. Any product you choose to promote as an affiliate marketer should offer a solution to a problem that your audience has. When you believe and trust in a product, your enthusiasm will show through and you’ll be able to explain the benefits so much better.

    2. Build Your Own Website

    You don’t actually need a website of your own to start affiliate marketing. You can direct your prospects directly to a product sales page. But, when you have your own website it helps to establish you as an authority in your niche. A person who is a recognized authority doesn’t necessarily have to be a product creator. Your website can offer product reviews, information about your niche and helpful strategies and advice for your target audience.

    3. Develop A List Of Prospects

    Leading on from the point above, your website can be used to build a list of prospects. When you have a prospect’s email address, it gives you the opportunity to send them emails about other related products or services at some future date. Your website can have an email capture form on the homepage. Remember to offer something of value, like a report or eBook, in return their email address.

    4. Learn How To Drive Traffic To Your Website

    You want to push and pull as much traffic to your website as possible. If you don’t have traffic, you won’t have any customers. You can buy website traffic in the form of advertisements or you can generate free traffic by way of your website content being picked up by the search engines. The best strategy for successful affiliate marketing is to use a mixture of both free and paid traffic methods.

    5. Provide Value

    Affiliate marketing is not all about selling. That’s the job of the sales page that your affiliate links lead your audience to. Think of it as ‘telling’ rather than ‘selling’. As people become to trust you and the information you provide they will be more inclined to buy the products that you recommend.

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    Source by Jon Allo

    Views: 0

  • Beginner’s Guide To Digital Marketing

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    This is a short and sweet guide to the various types of digital marketing that exist today. You can use any of these ideas in your marketing right now. If you don’t do one of these types of marketing, consider adding it to your strategy.

    Content Marketing

    In many ways, everything involved with digital marketing focuses on content marketing. This involves creating content that engages, informs, encourages and converts your audience into buying your products and or services.

    Search Engine Marketing

    This consists of using both paid and unpaid content marketing to get people to visit your website or landing pages. You can use search terms within the content, as well as create ads with search terms for paid marketing that focuses on search terms.

    Social Media Marketing

    This involves using your social media platforms to promote content to your audience by asking people to share, by sharing great content, and by promoting via ads the content you’re trying to share.

    Search Engine Optimization

    SEO involves using the information provided by the search engines to optimize every page on your website, on your social media platforms, and on email platforms, in such a way that the search engines find you and send your information to their audience.

    Email Marketing

    Really a part of content marketing, building an email list is a great way to market to your audience in a captive way. You get them on your list, then you can market to them more directly and personally the items you want them to buy and use.

    Affiliate Marketing

    This is a great way to get more backlinks to your online real estate. An affiliate will share your information to make sales and a commission from those sales. Create an amazing program with graphics and content, make it cut-and-paste easy for affiliates to promote you, and it will be successful.

    Relationship Marketing

    Today, building online communities is very important to help you build relationships with your audience in the digital age. The days of hiding behind your computer are over. You’ll need to have live events, webinars, and lots of discussions with your community to engage with them.

    Pay Per Click

    Most online businesses today need to pay for some marketing. The best type is PPC (pay per click). This means you only pay when someone clicks your information. That way, you have more of a chance to get them to your landing pages, content, and products. You can remarket to them once they come to your website too.

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    Source by Jon Allo

    Views: 0

  • How to Ignite the Fire of MLM Success by Giving Value

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    Prospects want to walk away feeling warm and cozy at the end of their visit. You can ignite the fire of MLM success by providing extreme value in all your content. This is another way to boost your business success and another way to define your business model. In another article, some business models were discussed, such include providing wants, luxuries, need, and solutions. In each one there is a value, but not all hold adding value to the same level as this model. You can use this mode to separate yourself from the crowd.

    Breaking away from the crowd the easy way…

    Everything that you create has value to some degree. In this model, the value must be clear and far reaching beyond measure. This means erasing the fluff and focusing on guided steps for your prospects. This means digging deep into your experience and pulling out all the pains and joys within your soul. When you write an article, it should stay focused on providing insightful advice or facts that helps the reader to go to the next level. You can do this in editorial articles as well, especially if you talk about your experience in each problem area. Keep the fluff to the minimal, but do talk about your struggles, but don’t dramatize the experience. You will not win an Oscar for drama in your marketing material.

    To break away from the crowd and lead a vibrant industry your answers cannot be canned, they must be applicable to a given solution, even if you must discuss the pros and cons of your solution. Give the reader a desire to make up their minds without confusing them with side notes. Provide value that is relevant to the subject matter and tie it to similar material on the topic if applicable. This is how you become an expert and break away from the crowd. Prospects will seek out your advice on the given niche.

    Review and Clarify your value in your content

    As time progresses and you develop your skills and learn new ones. You can go back and review your content and re edit it to bring out the value for your prospects. Some content will expire and have no use. Other content may need a little remodeling to add life to it. It does help to create a checklist to use to measure the success of the given piece. Here is a small list to help you. The first thing to add the value of the message, rate it between one and five. Five being the best and one lowest. Does the material have the right level of value? Is it too fluffy or to off topic, again rate this between one and five. Did I use the right tone? Rate this question as well. Is the information outdated or is it cutting edge? You can use these quick questions to help revamp your older material. Happy marketing.

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    Source by David L. Feinstein

    Views: 0

  • What Do You Think When You Hear The Word Success?

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    Success… It is repetitious… It is as easy as following proven steps… No different from K-12… Only difference is your education is put to the side and the knowledge of life becomes self-driven with determination. You become a part of your inner being. The old ignorant self of you begins to diminish and becomes a past erased. It becomes a tool instead of an excuse. You become a product of your environment in any circle you choose to be in…

    So should you choose to be successful, you only fraternize with like-minded people who are making a move forward. With an idea, faith, or negative changing positives. Your world and how you choose to live it is in YOUR hands. The way you choose to make your bed in the morning is how you lay in it.

    Success… It is something that is self-attainable through being involved with your own kind to build a strong case or strong foundation for which the environment you live in.

    Success… It is the reaction after you fail. Aaliyah said it best, “If at first you don’t succeed. Dust yourself off and try again.” An inspirational song with a meaningful message. It is what I call the dreamer anthem. Humans make mistakes or take wrong turns in life. It is how they articulate a new path and trying to distinguish a stop sign from a freeway.

    Let’s face it; it’s easier to get on the freeway to get somewhere. More gas for your mile and more time spent doing other things.

    The back roads are for leisure.

    You have to be willing to leverage you. Leverage the work with a team as a collective energy.

    Success… It is a building. It can be your cardboard box, your cottage or mansion. Depending on your goals and how you obtain the building materials to house your mission.

    I have been reading, The 250 Personal Finance Questions Everyone Should Ask, the author Peter Sander types the question, “What personal character traits are required for financial success?” Then he goes on to mention a few simple steps. Awareness is a key component to keeping track of your current finances. Step two, have the Commitment to carry out the plan that you put in place. Finally, in step three he mentions Control, the most important tool because temptations are the devil (Bobby Bouchey voice)… LOL! In a sentence or two he mentions how you have to look at the bigger picture of your plan.

    One powerful book to sit down and read.

    Success… It has a following. It is your Twitter, Facebook, and Instagram to life. Of course it filters out the nonsense. You can’t bring all of Yo momma this and into your life but, the concept is merely a metaphor. People who follow you they follow you because they are attracted to your content. You become a brand. You have the appearance of success. Your following goes where you go.

    Lastly, Success… It is a lifestyle. It’s how you wake up in the morning. It is the way you stare at yourself in the mirror. It is type of food that your body takes in. It is the way you risk your life for happiness. You can be anything you want to be. You have to make the decision for YOU. Everything in life starts with you. “Life is what you make it.” So live in 2013 making your actions ring and you will be rewarded with a feeling that can’t be replaced by money any day. I’m going to end this with a great quote.

    “Always be yourself, express yourself, have faith in yourself, do not go out and look for a successful personality and duplicate it. “

    -Bruce Le

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    Source by Tyshaun M Taylor

    Views: 0

  • Organic Farming: Key to Healthy Living?

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    What is organic farming? How it promotes healthy living? Organic farming is a form of agriculture that relies crop production on green manure, compost, and biological pest control instead of using pesticides and herbicides. Therefore such process can help individuals have a healthy lifestyle because of the absence of chemical content.

    These organic agricultural methods are internationally regulated and legally enforced by many nations. In our cooperative, all our suppliers’ farms are fair-trade and organically certified by an international certifying body. Fair-trade in the sense that we follow the international fair-trade protocol especially in terms of wage compliance requirements and child labor laws. Organic also because the only allowed fertilizer in our farms is SALT. It is based on minimal use of off-farm inputs and on management practices that restore, maintain and enhance ecological harmony.

    With the increasing environmental awareness of the general public here and abroad the originally supply-driven organic movement transforms into a demand-driven one. For coconut farmers, premium prices attracted farmers to convert their farms into organic.

    Organic farming methods is a mixture of scientific knowledge of ecology and modern technology because practices are based on naturally occurring biological processes. It is also concerned with protecting the environment and working in harmony with existing ecosystems, including conserving water, soil and energy, and using renewable resources and natural farming cycles.

    Moreover, organic foods are not necessarily completely chemical free. They may be grown on land not previously used for organic food production and, therefore, might contain chemical residues. However, the pesticide residues in organic food are considerably lower than those found in foods produced with synthetic chemicals.

    Most people buy organically-grown food products because they are concerned about pesticides, additives, antibiotics or other chemical residues. Although pesticide residues in fruit and vegetables are monitored, many people believe organic food is healthier. Some people worry about the long-term health, economic and environmental consequences of genetically manufactured foods and choose organic foods.

    Organic foods promote healthier and more sustainable use of natural resources. Modern farming methods, including excessive use of chemicals, have led to a decline in soil fertility, and an increase in salinity and blue-green algae in waterways over many years. Organic farmers try to minimize damage to the environment by using physical weed control, and animal and green manure.

    Organic food is often more expensive than conventionally-produced food because organic farming generally operates on a smaller scale. The production is more labor intensive and yields are generally smaller. It is a known fact that when you use herbicides and pesticides, you get high production.

    Despite this problem, when we patronize organic products, we have a guarantee that our lives would be healthier, safer and longer.

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    Source by Rosemarie Sumalinog Gonzales

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  • Social Media Trends Every Digital Marketer Should Know About

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    Social media trends are constantly changing and consumers are always eager to be a part of the interactive campaigns with their fluid use of devices, channels, and screens, and they expect that their experiences should be seamless, engaging, and entertaining. As consumers adapt, digital marketers have to be flexible and savvy about how to break through into their ever-changing behaviors, to make an impact, resonate, and inspire, to get their attention.

    The focus is on innovative execution, smart content and mobile awareness. These trends in today’s social media should likewise inspire digital marketers to take their cross-channel marketing to new levels.

    Some brands are now using blog content to sell consumer products. Others are using mobile apps to engage their mobile audience. Smart digital marketers should be quick to embrace the ever-changing rules of search engine optimization, social media and online marketing with creative innovation as well with designs to engage consumers. Some notable trends in digital marketing seen to resonate and inspire consumers are in key areas that have to do with the following:

    · Product context: because today’s consumers care more about how a product can have a positive impact on their daily lives-the benefits of a product is what digital marketing should be selling.

    · Guided creativity: consumers like to explore and engage with content without the scrolling on mobile devices-it’s such great idea in terms of using smaller screen design elements, easy to draw the consumers’ attention.

    · Idea-based ecosystems: social media have become giant selfies and a business can now showcase its identity, and it’s a win when a company can tie its brand to the identity of the consumer.

    · Content curation and aggregation: the information overload in today’s online environment underscores the need for relevant information such that when a business becomes the go-to-source for relevant information on a specific need, consumers will seek out.

    · 4-screen revolution: being able to interact with consumers on the multiple devices they use today-TV, mobile phone, laptop and tablet-a great way of coping with the ever shrinking attention spans of consumers.

    · Video messaging campaigns: video campaigns are becoming relevant in digital marketing to promote a brand and they appeal to the interest of consumers.

    · Decoding digital signals: the importance of using analytics is a great way to understand consumers and how best to reach them. Mobile usage has increased significantly in today’s social trends as such the smart digital marketer should ensure the company’s website is optimized for mobile phones to capture traffic that goes through mobile devices.

    · Social ad targeting: messaging apps like SnapChat is great for social media ad targeting. Smart brands could stage fleeting sales via a SnapChat-when opened up, the target has few seconds of messaging and it’s a catcher.

    Effective digital marketing is developing conversations with consumers that keep them engaged to ensure a brand is better than the alternative. Consumers keep raising the bar on what they expect from businesses and digital marketers have to work even harder to meet those expectations.

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    Source by Kenday S Kamara

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