Global Digital Store – Ebooks and Softwares

Tag: Consumer

  • MLM – In Unashamed Defense of Multi-Level and Network Marketing

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    One of the things that tells you are being successful in your online marketing efforts is an increasing number of emails from nay sayers, spoilers and people who are just down right rude.

    I recently received one from an IT expert who was independently well off thanks to stock options and profit sharing. He mocked MLM people as “bottom feeders” and said, “I mock MLM as a business model.” Probably very easy to do when you’re loaded thanks to stock options, etc – just hope his company doesn’t go the way of Enron!

    To be honest I mock most other business models as an inefficient and sometimes down right unethical way to do business. Example one:- Small family in china produces components for a larger company for a tiny margin, large company then sells products to a wholesaler, wholesale then sells it to a foreign wholesaler who then sells it to a retailer who sells it to the consumer. Now this is a basic model – sometimes the middle men can be much more numerous. Either way the original producer gets screwed and the consumer gets screwed thanks to the number of middle man. This is even worse in the agricultural industry. Go to a farmer and ask him how much he/she gets for a liter of milk, a ton of potatoes, etc – it will shock you! They get a pittance of the final shelf price. For farmers to continue to rely on the big multinationals to do the right thing by them is the seriously flawed business model as they continue to be driven to the wall. I MOCK TRADITIONAL BUSINESS MODELS.

    The worlds biggest MLM is the international illegal drug market – although they trade in evil and death they are a huge network of people from poppy fields in Afghanistan to street sellers in western cities – the high estimate is that the world wide industry is $500 billion. The a lot of money for what is an MLM. Should MLM still be mocked as a business model?!

    Multi-level marketing and network marketing is found throughout the business world. Real Estate agents, Dealerships, and many other ‘traditional’ business often have levels of reward depending on number of sales, sales people below you, etc. The internet abound with affiliate programs that are multi-leveled to reward affiliates not only for product sales, but also if they bring in new affiliates.

    Why is MLM so hated by the traditionalists? One it represents a threat. It means a load more competitors. It puts products profits into the hands of the consumers. It means less sales bonuses for them and less margins for the middle men. It means the wealthy can lose control of markets that they previously dominated. Who would you be more scared of – another multi-national with a sales team of 100 people, or a MLM with 100,000 non-professional sales people? Genuine people power has always frightened those in control of both the power and the purse strings. Why would you give the profits to the consumer instead of the share holders? Of course it rattles their cage – it threatens their very existence. Instead of a CEO earning millions for doing nothing, he/she would actually have to get out there and prove that they could sell a product to be successful. Hugely frightened for someone relying on their degrees and old tie network to get ahead.

    Multi-level marketing and network marketing is also hated by the traditionalist because it frees people from slavery to a forty hour working week. They love people to be in credit card debt. They love people to HAVE to go to work to survive. They love people having big mortgages. They love people being CONSUMERS. They don’t want consumers to turn into producers. It spoils there party. They don’t want people to be free to from the “traditional” working (slavery) model.

    At the end of the day it doesn’t matter what the naysayers say about MLM, the only thing that matters is can you succeed at MLM.

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    Source by Alastair Harris

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  • Book Summary: Unlimited Wealth – Theory and Practice of Economic Alchemy by Paul Zane Pilzer

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    The basics of economics are supply, demand and scarcity. Economics best describes how to divide these scarce resources up amongst a growing population. Paul Pilzer takes a very different approach to Economics. He believes in Unlimited Wealth and shows examples of why technology and human ingenuity are the keys that unlock that wealth.

    Why is this important to me?

    I am not doing this summary to waste your time. It is my vision to provide concise action steps that you can adopt right now to enhance your financial life. Paul Pilzer writes of unlimited wealth creation. His spin is Alchemy is the creation of wealth while Economics is simply the method for moving it around.

    I am really intrigued by the concept of unlimited wealth creation. If you look at human progress in free societies, the real difference has been in creation. Commodities and resources are in fact finite but the way we use them is what is unlimited. The ideas are unlimited. An acre of land today produces far more food than an acre a generation ago.

    Unlimited Wealth discusses several major topics. For the sake of time, I will review the salient points outlined by Paul.

    1. Supply Side Alchemy – The Wealth Equation: W=PT^n – This equation means – W (Wealth) = P (Physical Resources) x T (Technology) to the nth power where n is the effects of the technological advances. The expansion of physical resources depends on the technological advances. Supply side Alchemy consists of three laws. The key to this equation is what Paul calls the third law of Alchemy – The rate at which a society’s technology advances is determined by the relative level of its ability to process information. Let’s look at how society has progressed based on the third law of Alchemy. Humans figured out how to write, then the printing press was created, then the computer was created and purchasable by the average consumer. Now we have the internet, social media, search engines and everything else to share knowledge. The speed of information exchange is exponential hence so is our level of wealth.

    2. Demand Side Alchemy – The demand side alchemy consists of the fourth and fifth laws. The fourth law states – By providing us with new products and processes that change the way in which we live, technology determines what constitutes a need, and hence the nature of consumer demand. In a nutshell, demand can be created by creating and innovating new products. Apple is on its way to be the first company to hit a Trillion dollar valuation. All of their products were created first and then the demand came from it.

    3. Sixth Law of Alchemy – The immediate economic potential for an individual, an industry or society can be explained by examining the technology gap, the best practices possible with current knowledge, and the practices in actual use. This is important today because China and India are way ahead of the U.S. in terms of science and math. Technology strives on science and math and societies that adapt it faster will create wealth faster. This is where the balance of power can shift over time.

    Unlimited Wealth is definitely a controversial study based on regular Economics theory. Since I am in the technology field, I agree with Paul that Unlimited Wealth can be created through technology and innovation. Products are being created right now that no market exists. Some of these products will fall flat while others will explode. Take a look at Facebook. This company came from nowhere and is now valued at over $50 billion.

    I hope you have found this short summary useful. The key to any new idea is to work it into your daily routine until it becomes habit. Habits form in as little as 21 days. One thing you can take away from this book is scarcity is a negative mind set. I say this because if you believe in unlimited wealth creation then ideas will flourish.

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    Source by Joe Mosed

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  • MLM vs. Consumer Direct Marketing Business Opportunities

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    We’ve all seen them before – businesses that promise great wealth and prosperity with a minimal amount of effort. Did you know that only 1 out of every 1,000 home-based businesses last longer than 5 years? So what REALLY sets all these companies apart, and which method has the least risk for everyone?

    First, let’s take a look at a way of marketing that has gotten SO popular (and many times out-of-hand) – Multi-Level Marketing. When you think of multi-level marketing, you may think of overbearing sales people who begin by bothering their family and friends, and resort to manipulating others into buying lots of inventory. You might also imagine a get-rich-quick scheme with promises of great wealth through very little work. Finally, you may envision business schemes that lack a compelling product, but hype up the promise of big incomes.

    Now, let’s take a look at what a few companies are turning to – Consumer Direct Marketing. What’s the big difference? Well, Consumer Direct Marketing typically redirects the funds that would typically be used for advertising, multiple shipping costs, various middlemen, and several distribution channels into spending for higher quality ingredients, product innovations, and profit sharing with customers. The result of this is a new and interesting method of delivering quality, low-cost products to families around the world – and then SHARING THE INCOME with those families.

    The companies that are truly heads and tails above the rest are all turning their attentions to the important aspects of Consumer Direct Marketing. The true result is less risk for the business-builder as well as the consumer, because there are no inventories to buy, no financial risks, and no hype. EVERYONE, people referring the products, and customers alike, only buy what they need each month. And of course, anyone who refers someone else earns a commission from the purchases of the customers they refer.

    Maybe the neatest thing about this almost “laid-back” method is that the majority of customers buy each month without any interest in receiving commissions, and when you have customers that really love the products and aren’t pressured from the vast majority of MLM companies out there, that means true residual income – income that you’ll receive the rest of your life – your retirement, or your children’s college education!

    If you’re interested in a 20-year-old Consumer Direct Marketing company that might be a great opportunity for you and your family, please don’t hesitate to contact me, and I’d be happy to share my experiences with you.

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    Source by Hayley Keller

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