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  • How Our Lifestyle Choices Are Causing Us to Sink Into Chronic Illness

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    Current science continues to demonstrate that the reason we move away from health and develop chronic illness is due to our environment rather than our genes. Less than 1% of chronic illness is truly genetic in nature. Essentially, this means that chronic illness is preventable.

    Yet over half of the American population has been diagnosed with a chronic illness and nearly 80% of all health care spending (doctors’ visits, prescriptions, hospitalizations, etc.) is a result of these conditions of lifestyle.

    This number is expected to rise astronomically over the next few years. In fact, many say this single problem will bankrupt our nation. Interesting. It’s particularly interesting since science tells us this is completely preventable!

    What are chronic illnesses? The list includes conditions such as cancer, heart disease, diabetes, obesity, depression, infertility, autoimmune issues and disorders, Alzheimer’s, dementia, chronic fatigue, chronic pain, acid reflux, constipation, insomnia, decreased sex drive, and so on.

    With a list this expansive, it’s hard to imagine how we could possibly prevent these conditions from developing in the first place. They seem so unrelated. In order to understand our role in preventing chronic illness, first we must have a simple understanding of how chronic illness develops as a result of our environment.

    To explain how our lifestyle and environment relates to chronic illness, I’d like to share with you a visual that Dr. James Chestnut, B.Ed., M.Sc.,D.C.,C.C.W.P. of The Wellness Practice in Victoria, B.C. teaches. Imagine that when your life begins you are born into a pool of water. You have two items on you: inflatable water wings and an empty backpack.

    Your water wings have been inflated for you, but they have a very slow leak. The air in them is expected to last 120 years (the “healthy” human lifespan). As the air leaks out of them, you have less time left. It’s called getting older! If there’s no interference to these water wings, they’ll last you all 120 years.

    Each time you make a lifestyle choice that is incongruent with your innate genetic requirements for health, you add a “rock” to your backpack. Our blueprint for health and optimal function requires purity and sufficiency in the way we eat, move and think. This means, giving our bodies exactly what’s required for optimal health (purity) and providing enough of it (sufficiency).

    No where in our blueprint for optimal function do we find toxic and deficient choices of lifestyle. Toxicity and deficiency are incongruent with homeostatic cell function. Therefore, it’s these toxic and deficient choices that become the rocks in your backpack.

    These rocks (stressors) can come from any area of lifestyle: poor nutritional choices, sedentary living, being overweight, being chronically stressed out, having unhealthy relationships, taking toxic drugs, not feeling loved or appreciated, excessive negative stimuli, having poor posture, smoking or exposure to smoke, not enough time outside, and so on.

    So many of our toxic and deficient lifestyle choices are the direct result of an industrialized, “advanced” society. It’s hard to argue that we’re “advanced” in the area of health and wellness when we’re experiencing drastic increases in chronic illness in all age groups, despite our “advanced” efforts to treat these conditions.

    The rocks slowly sink us. They have a cumulative effect on our health over the years. At first, we may not notice. Eventually, we may realize that our day to day life has become more stressful and more of a struggle. Often, we’re not even sure how or when this happened.

    There isn’t a drug on the planet that can remove the rocks for you! That’s why treating the symptoms, or the effects of these rocks, is unsuccessful in terms of fixing the real problem. The drugs, in fact, can become yet another toxic rock. (Just listen to the side effects on any drug commercial!) Removing body parts doesn’t fare much better in solving the problem. We’re not sinking because of a lack of drugs or too many body parts! The body isn’t ‘stupid’. It’s displaying a perfectly normal physiological adaptation to an environmental stressor.

    The rocks have another effect on your overall health picture. As more rocks are added to your backpack and you sink increasingly lower, the pressure on your water wings is increased, forcing the air to escape at a faster rate. You lose your years of life faster than originally intended… you age faster.

    It’s these incongruent lifestyle choices, or stressors, that are the catalyst for chronic illness. These toxic and deficient choices result in what’s known as our allostatic load. A chronic allostatic load, as a result of months and years of incongruent lifestyle choices, changes our genetic expression, our cellular function, our physiology, our biology, our entire internal environment, and ultimately our expression of health. This is how chronic illness develops.

    It becomes self-evident that the way to restore health is to remove rocks from your backpack, thus reducing pressure on your water wings!

    Ultimately, this means reducing our toxic and deficient choices while increasing pure and sufficient choices. This changes our environment and changes the expression of our genetics. This is the science of Epigenetics – how our environment determines the expression of our genetic code.

    Thankfully, science has shown us the blueprint. We do know what choices move us toward health. We can fix the problem. Adopting a lifestyle similar to our earlier (and healthier) ancestors is the most successful way to meet our innate genetic requirements for health and wellness while preventing chronic illness.

    Note: Once again, the concepts in this article are attributed to Dr. James Chestnut, B.Ed, M.Sc, D.C., C.C.W.P.

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    Source by Colleen Trombley-VanHoogstraat

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  • Population Distribution or Structure II – Sex, Occupational and Geographical Distributions

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    Sex distribution

    The sex distribution refers to the classification of a given population according to sex or gender (male or female). Sex distribution can easily be obtained from a population census of a given country which shows the total number of males and the total number of females.

    A knowledge of the total number of makes and females in a country will assist the government to make the necessary plans to cater for the population. If, for example, the population of the female is higher than that of the males, it means government will have to plan to provide goods and services for more people because such a country will give rise to high population. Nature has, however tried to balance the number of males with that of the female in such a way that the differences in number between the two is usually very small.

    Occupational distributions

    Occupational distribution of a population refers to the classification of the working population into different types of work they engage in. The occupational distribution in any population is influenced by a number of factors. These include:

    1. The level of education

    2. Availability of natural resources

    3. The level of technology

    4. The types of productive activities.

    The major types of productive activities are primary (extractive), manufacturing, construction, commercial, direct and indirect services. In west Africa for instance, majority of the occupationally distributed population are found in farming, mining fishing and lumbering.

    Geographical distribution

    Geographical distribution of a given population refers to the spread of people into separate geographical areas within a country. The distribution may be due to occupational, presence of mineral resources, historical factors, seat of government, availability of social amenities etc. Reasons for high population density due to geographical distribution are: favorable climate, fertile soil, natural attachment/historical factors, administrative headquarters, employment opportunities, presence of minerals, presence of industries, presence of social amenities and infrastructure, commercial activities and migration.

    Economic Implications or Effects of Increase in the Population of Dependants

    The Dependants are the population that are between 0-17 years, which include the infants, pupils in nursery, primary, secondary and those in tertiary institutions, and the old age (over 60 years that are not working) but depend on the working population (18-60 years) to cater for all their needs or requirement. If the population of the dependents is higher than that of the working class it has the following economic implications: high taxation, increase in prices, increase in government expenditures, low savings, low investment, fall in standard of living, increase in demand for goods and services, increase in imports, decrease in exports and low supply of labor.

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    Source by Funom Makama

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  • Music Sparks Emotion in a Video Commercial

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    Have you ever tried to watch a video commercial or advertisement without music? If so, there are few things you may have thought: that it was different due to the silence yet you seemed to like it, or you didn’t care for it at all making it easy to go on with your daily activities never giving it a second thought as to what the commercial was even selling. Ninety five percent of the time the latter happens because music is almost a sure-fire way to create emotions and moods in video advertising.

    When it comes to advertisements, music has the power to create better moods in video commercials, as well as to bring a more personal touch to these ads. As a result, it provides a better impact to their target audience, therefore effectively promoting products and services.

    While visuals might be appealing to marketers’ target consumers, the use of music in video media advertising tends to create a more lasting impression in consumers’ minds, providing a great chance for companies to build positive brand or company images.

    Setting the Mood

    Simple video advertisements sometimes could set the proper ambiance when they are without music. Of course, there are some scenes which might be perfectly shot and produced, but music enhances this mood and ambiance in any video media, providing a great complement to these scenes and stamping a long-term impact in the audience’s minds.

    Consider this situation: There is a video of a woman who seems to be standing in the middle of crowd. With the video alone, it doesn’t seem to mean anything. There is also a big chance that people would simply forget it, thinking that it is just some boring video. On the other hand, applying music in this advertisement would set a deeper mood – something that would connect better to the target audience. Slow music in this situation would set the mood of sadness, as if the woman is sadly waiting for somebody. On the other hand, upbeat music would set a more positive and outgoing mood, as if the woman would soon do something funny.

    Suggesting the Right Emotions

    The use of music in video commercials also hints what the audience or the target market should feel when they see these ads. Without music, people are sometimes confused as to how they should react to these ads. Music in video ads makes sure that your desired feelings are conveyed to your audience by suggesting certain emotions. It does not overly push the feeling towards your audience, but it acts as a way to make your audience think about what they should feel as suggested by the music. Music in video media ads, therefore, helps marketers and advertisers to somewhat help tell the target audience which kind of feelings should be felt in these video advertisements.

    Evoking More Intense Emotions

    Simple emotions found in scenes in video ads can be heightened further with the use of music. A scene of a sad woman would even be sadder with the right music, and can evoke more intense emotions to its viewers. Music can greatly affect the effectiveness of these video media ads because they can make the audience relate to a particular emotion or feeling. Affecting people’s emotions through music will make your advertised product, service or company to be related to a particular strong emotion, such as happy, uplifting, energetic or loving.

    Catchy Tunes Tend to Leave Longer Lasting Impressions

    Admit it – once in your life, you might have had some music stuck in your head because it was played in some video advertisement. Months or years later, you still remember that particular product, service or company whenever you hear the music. People tend to link music, brands and companies together, which just shows how effective music can be in video advertisements as compared to using only text or visuals. Video media advertising and commercials with music invest in long-term brand or company images in the consumer’s minds.

    Video advertisements that tend to be the most effective, almost always balance between the use of audio and video. Music can enhance the audio, and it should offset the video to effectively relay the marketers’ desired messages to their particular audiences.

    Some advertisements are better without music, but these are very rare and always depend from case to case. Most of the time, the best advertisements which leave lasting impressions are those with perfect mixtures of audio and video. The next time you watch a video advertisement, consider muting the audio. You will see a different message and effect as compared to watching it with the audio and music.

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    Source by Ann Rountre

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