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  • Selecting the Character's Emotion

    Selecting the Character's Emotion

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    The last article covered the process used in selecting and portraying the character's objective. Many of the same principles also apply to the selection of the emotions. As with the objective, the ability to choose and convey strong emotions is a valuable tool for the actor. Many performances work mainly because of the powerful emotional portrayals.

    In a dramatic sense, what are emotions and how do they affect the audience? Emotions, together with intentions and obstacles, are the forces that move the characters through the story. They are feelings so powerful that they can change the character's life or destroy it. And by destroy, I mean decimate one's inner powers, beliefs, even one's life. For the actor, such feelings must be larger than life. They must also be readable to stir and lead the audience in the desired story direction.

    Emotions affect the audience in many ways. Most important is the empathy they create causing the audience to care about certain characters and follow their struggles. They likewise, create a for or against polarity for each main character as the audience observes, evaluates, judges, and even takes sides. As part of the behavior, emotions create deeper awareness of the character, often justifying their actions. In addition, emotions can change the audience perspective and the way they feel or think about a given issue. They are instrumental in leading the audience in the desired story direction

    Like the intention, the emotion can intensify the conflict within or between characters. It can likewise, establish sympathetic or antagonistic roles, ones that make the audience root for the hero and boo the villain.

    In choosing the emotion, the guidelines are similar to those used in selecting the objective. First read and study the entire play. Look for clues in the dialogue, the action, the stage directions, and in the resolution of the story. Select choices that result in the story line making sense.

    Like the intent of the character, the emotion is derived from the character's viewpoint, what the character knows and feels up to that point in the story.

    No one lives in a realistic world. We occupy a space of our own creation – bits and pieces of actuality mixed together with our internal perceptions, our hopes, our fears, our memories, and our anticipations. This "reality" we live in – half fact, half fantasy – is as much the product of our emotions as our rationality. Thus, in any given situation, what might be an acceptable intention and emotion for one character might be a contradiction for another character. Knowing the character's goals, flaws, and inclinations in context of the total story will aid in determining these choices.

    Next, we need to answer the question, does the character's emotion assist the intention or does the emotion create an obstacle? Placing the objective, what the character wants, in conflict with what he or she feels will likely shift the focus of the scene to the character with the greater internal struggle.

    Let's use the example where a man is at a dance and sees the women of his dreams sitting alone. His intention might be: To get to know her. But his emotion, fear of being rejected, would be in conflict with his intention. Thus the focus of the scene would be primarily on his internal struggle and the purpose of the scene might be to show the man overcoming his fear.

    But let's say her intention, to marry rich, is assisted by the emotion, ambition. And the scene resolves when the women walks away when she discovers the man is dirt poor. If his initial emotion of fear were replaced by desire and his intention remained to get to know her then the focus of the scene would center more on the relationship and the impending discovery. The purpose of the scene could be to introduce his major obstacle in the story, the women, along with his over all goal: To win her love.

    The initial choices for each character might look like this:

    MAN

    Objective: To get to know her

    Emotion: Fear / Desire

    WOMAN

    Objective: To marry rich

    Emotion: Ambition

    The above choices set up confrontations, the inner doubts of the man, and then, his desire for her is countered by the revelation that he's not rich enough for her. After the woman learns this, her emotion changes to contempt for the man and she walks away. The characters' choices would now change to:

    MAN

    Objective: To win her love

    Emotion: Determination

    WOMAN

    Objective: To marry rich

    Emotion: Contempt (for the man)

    These choices place the focus of the scene on the major conflict that is resolved later in the story when he wins her love. It, likewise, centers on what's important, the relationship.

    As with the intention of the characters, the emotion need not follow the logic of the dialogue and action. Modern plays and movies do not always express the thoughts and emotions of the characters clearly, nakedly, up front. Today, we have to play the duality of people; playing what they appear to want against what they really want. And sometimes the two may have no connection what so ever.

    In modern plays, every character has two behaviors. What is really going on and what they are willing to show to the world? So many emotions, to be played properly, need to be partially masked or repressed.

    Using the man and woman from our earlier example, let's set up a scene later in the story, one that demonstrates the duality of the characters and uses of partially masked or repressed emotions. At a shopping mall, they meet by chance and their dialogue is mainly small talk. The scene ends with each alluding to errands undone. The only hint about what is really going on is found in the following script action lines:

    He rarely looks directly at her.

    They shake hands, each holding on longer than necessary, and then each goes their way.

    In view of the story's final outcome, this is likely a scene where her objective, to marry rich, is weakening, and that she has some attraction for the man. Based on how their first meeting resolved, their selections might be as follows:

    MAN

    Objective: To not upset her / To win her love

    Emotion: Desire / Determination

    WOMAN

    Objective: To show him I don't care / To make him want me

    Emotion: Determination / Curiosity

    This would be a scene where the characters are not open with each other, yet the audience (or camera) is aware of the inner conflicts and what's really happening. The behavior could best be reflected through masked and / or repressed emotions.

    If the man were to play his emotion of desire openly, he would surely upset her. So he has to repress it or use a mask technique and unleash his desire when she is not looking at him. The woman is determined to show the man she doesn't care about him, but now he appears to have no desire for her. From her point of view, something has come to change the relationship and as a result, she alters both her objective and emotion.

    His apparent disinterest makes her curious and her objective in now: To make him want me, like all men do. Her actions might be to get his attention, to entice him. But the problem is, he's not looking at her. How can she obtain what she wants? She uses the lingering handshake.

    You can see where these choices create conflict both within and between the characters. They also create subtle shifts in behavior that move the story forward. Interest in the relationship is likewise increased because the audience is aware of something the characters are not. And as the scene ends, the audience has a pressing question: "What will happen the next time they meet?"

    The foregoing example demonstrates one answer to the character's choices. These are, by no means, the best or only selections. In fact, the type of actor you are is also a consideration. If you were Jack Nicholson, your emotions might be different than if Arnold Schwarzenegger were he playing the same role. Each actor brings to the scene his or her own perspective and emotional latitudes. Furthermore, a scene played as a comedy versus one being played as a drama might result in different sets of emotions for the characters.

    Here are some other factors that should be considered: Who are you in the story? What is the situation, and what is the relationship? For instance, if you were playing a love scene as a character that had little experience with the opposite sex, your emotion might be fear (fear of the unknown) rather than the expected desire or lust.

    Now change the situation to your having a good dinner with your loving spouse. Your emotion would change to maybe contentment or joy. Now change the relationship to your having dinner with an important client. Your emotion might range from apprehension to ambition to greed. Who you are, the relationships, and the situation, all have a bearing on the emotion selected.

    How many emotions can you use in a scene and how long do you play an emotion? As a general rule, work with only one dominant emotion in a scene – until something occurs to change it. These occurrences could be a change in the relationship, the situation, who you are, new information, overcoming obstacles, new obstacles, and succeeding or failing at one's intention. Any one of these events could have enough impact to motivate a change.

    Most scenes have one dominant emotion running through them and while the actor may use subtle shadings of other emotions, that one feeling prevails – until something occurs to change it. If the actor were to change the emotion at each minor occurrence, the audience would question the character's integrity and loyalty to the cause for which he is fighting.

    Too many changes cause the character to lose part of his identity. We become uncertain about who he is, what he's attempted in the past, or what he's after now. Credible characters are made up of consistent behavioral patterns. By that I mean, what has happened before will likely happen again should the same situation occur. There will, of course, be a few surprises, but for the most part, certain emotions will dominate each character's behavior as he or she progresses through the story.

    So when you research and study the entire play, you will likely find certain emotions and emotional patterns repeated to reinforce the identity and commitment of the character. For instance, the repeated pattern of mischief – embarrassment – fear might be the dominant emotions for a small overly rambunctious boy. A young executive struggling with business ethics might have an emotion pattern of ambition – determination – greed – guilt. A woman in jeopardy might follow a curiosity-suspicion – fear – terror progression.

    As you can see, certain emotions and their progressions make up a portion of the character. Also look for surprises where the emotion swings 180 degrees, ie, contentment to fear, desire to contempt, revenge to compassion.

    When working on a play or scene, write down in the margin of the script your choices in objectives and emotions, where the changes occur, and the motivation for making the change. Beginning actors tend to be non-committal while experienced actors, however, take dramatic risks and commit themselves to their choices. By writing them down, you've made a major step to that commitment.

    To aid in selecting the emotion, I've compiled discussions of root emotions , the primary forces in most scenes. These discussions explore the physical sensations, sources, forms, and dynamics of the most common root emotions. They will serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This article has covered the basic skills used in the selection of dramatic emotions. Use these skills as tools to nurture and release the character's true feelings, to foster the isolation and control of emotional behaviors, and to achieve the desired strength (story importance), clarity (audience knowing / feeling it) and polarity (protagonist-antagonist orientations ).

    Implementation of your selections is addressed in another article. This article will cover the various methods used to generate credible emotions.

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    Source by Erik Sean McGiven

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  • How Can I Increase My Husband’s Love For Me When He Wants To Leave?

    How Can I Increase My Husband’s Love For Me When He Wants To Leave?

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    I sometimes hear from wives who are fairly certain that their husband is going to leave them. Some of them just have a strong feeling or suspicion that their husband is unhappy. Others have husbands who have been very honest about the fact that he is considering moving out. Many of the wives do not want to accept this. Some of them concede that the marriage does have problems, but most don’t believe that the problem is serious enough to end the marriage. Most of the wives just want to buckle down, focus on the love that is left in the marriage, and try to salvage their family. The wife usually figures that if the love is there, everything else can be fixed. Sometimes, the husband clues in on this, begins to pull away, and starts to make the wife worry that he no longer loves her in the way that he used to. So, she puts two and two together and starts to believe that if she can just make him “love her more,” then he won’t want to leave any longer.

    She might say, “I can tell by the way that my husband acts that he doesn’t love me like he used to. And I know that it’s not just my imagination – because, in the past, he has talked about moving out. First, he was going to do it in the fall, but then Thanksgiving and Christmas rolled around, so he didn’t. Then he got really frustrated with me again in March and I am pretty sure that he was looking for another place to live, but his mother got ill, so he had to deal with that. At this point, I just want to make him love me more so that I don’t have to deal with this moving out threat every few months. I can’t keep waiting for issues to come up that are going to discourage him from moving out. How do I increase his love for me so that he won’t want to move out?”

    Why You Don’t Want To Let Any Hint Of Manipulation Into This Mix: This situation is so tricky on so many levels. First of all, the second that you try to “make” someone feel or do something, then you introduce elements of both manipulation and desperation into the mix. Those things are never good. If a husband is already feeling somewhat annoyed, knowing that his wife is trying to “make” him do something is not going to bring about loving feelings. It is usually going to encourage him to do just the opposite – he might instead back away and retreat. Worse, he may then limit your access to him, which suddenly makes your job a lot harder.

    Take Stock Of What Is Positive: I don’t know you and I know even less about your marriage. But it could be telling that your husband is still in your home. A man who was completely miserable or at the end of his rope would leave and would not let anything stop him – regardless of the holidays or his extended family. If the situation was truly intolerable, he would go first and worry about the timing or the details second. I’m not saying that he’s happy. I’m just saying that the situation may not be dire just yet. You may still have time.

    I know that your inclination right now is to panic and to pressure your husband more. These are the last things that you should do. Think about what attracted your husband to you initially. It probably wasn’t a panicked woman who wanted to lay claim on him and to hold him in a tight grasp. No, it was probably a playful woman who listened intently when he talked and who expected the same from him.

    Fixing What Is Fixable: One really good way to entice him to love you more is to take away the things that make him love the situation less. What I mean by that is that often, it is the circumstances surrounding the marriage that draws out the feelings within it. You can have a hard time feeling love when you are so stressed that you can’t even spend quality time with your spouse. It can be hard to feel love when you are fighting. The very best thing that you can do is to create an atmosphere that is conducive to loving feelings and then remove what pollutes that atmosphere. If you know that it drives your husband crazy when you are clingy, then stop. Control what you can – and this is normally your behavior, not his.

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    Source by Leslie Cane

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  • Clues That Your Relationship Might Be Coming To an End

    Clues That Your Relationship Might Be Coming To an End

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    Nobody likes going through a break up. A break up can leave you feeling betrayed. It hurts and often takes a long time to get over. A break up can be especially be bad if it comes as a surprise. This often leaves a person confused. So how can a person recognize if the relationship they are in is about to end? There are clues you can look for. These often involve a change in behavior being exhibited by your significant other.

    Here are some common signs that your relationship may be coming to an end:

    1. Is you partner avoiding your phone calls?

    This a major clue to understanding why your relationship could be coming to and end. Lets face it when you don’t answer your cell phone it is because you do not want to talk to that person or organization. So why would your significant other not answer your phone call? It could be they are romantically involved with somebody else.

    2. Has your partner become less Romantic?

    Of course when you are lying in bed with your significant other and they are not romantically inclined is a definite sign to the beginning of the end to your relationship. This is especially evident when there a general lack of foreplay In fact this could me they are already romantically inclined to another individual.

    3. Is your partner spending more time with friends?

    There is nothing wrong when your significant other spends time with their friends. This is there play time. However this a place where they can meet other people of the opposite sex. If your relationship is on the rocks. If she or he is spending more time than usual with friends this could be a very strong clue to the end of your relationship

    4. You often get into arguments over trivial things.

    These situations often mean much bigger problems are the root cause. It is alright to discuss things with you partner. Sometimes there will anger in the discussion. However a good relationship will forgive and be capable of compromise. But if you and your significant other argue over trivial things them you are heading foe a possible separation or worse a divorce.

    5. Has your partner become disrespectful towards you?

    Bad behavior such as checking out other women or men could a definite sign. This a definite sign of possible break up. This is also a sign when a woman starts looking at other men. She will do to indicate to her man that she is not satisfied with him.

    Understanding your relationship with somebody is not easy. However this relationship is worth keeping. the first thing you must develop is a friendship before you become romantically involved.

    best regards

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    Source by Paul Luciw

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  • Dating Vintage Jewellery – The Back View

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    When I pick up a piece of vintage jewellery maybe a brooch, I almost immediately turn it over. Quite a few times the seller has commented “Its not gold or silver”.

    For me this is annoying as that is not what I am looking for.

    Gold and silver do not particularly interest me and more often than not I can distinguish fine jewellery at a glance before handling.

    So what am I looking for:

    First I am looking to make sure the brooch pin or back of the jewellery is intact and not broken/damaged.

    Then I am looking to see if there is a signature. With familiarity to various signed vintage costume jewellery pieces, I can now identify who the company or manufacturer is at first look for many pieces, without picking it up and looking at the back. So when you have a spare few minutes take a trip through the vintage jewellery websites and look at the photographs and companies.

    If there is no signature – the jewellery’s construction and the findings used can give valuable clues to dating. But more of that in a later article.

    Back to the signature. Look at the wording can give valuable clues to dates.

    First the name – Exquisite produced jewellery from 1914 until the late 1970s but their signature did not appear until after 1953 (confirmed information from an employer who made the jewellery’s molds) So any Exquisite jewellery with a signature dates to after 1953 to about 1979. Probably more accurately from 1956 but to be confirmed still.

    Look up the company to see when they were in production, will give a time span to work on. Most information is available now on the internet and you may be lucky to find when the jewellery was actually patented.

    The copy right symbol – the c in a circle mark means it was made after 1955. This was because Trifari won a lawsuit in that year, and everyone followed suit of copy right their designs rather than patenting them.

    How is the signature presented – in script, abbreviated, block letters, large capital letter for the first letter of the name then small letters. This can also help to date. Again there are many websites and Yahoo groups that can help. Exquisite, Miracle and Kenneth Lane are just a few that changed their signature and this can date them to when that type of signature was in use.

    Pat pending and design numbers are also clues. Pat pending dates to before 1955. Again many sites have lists of patents. Boucher and Sphinx are two companies that used numbers for their designs. With or without the name signature.

    So just looking at a signature on a plaque or cartouche can give you many opportunities for dating your vintage jewellery

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    Source by Susan C Weaver

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  • How Do I Convince My Husband That I’ve Changed My Ways So He’ll Give Me A Second Chance?

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    It’s an awful feeling to be looking back on your marriage with negative hindsight. Sometimes, we don’t see things clearly enough until we’re faced with actually losing them for good. I recently heard from a wife who was experiencing this first hand. Her husband had left her after finally becoming tired of her constantly bending the truth, not treating him in a respectful way, acting irresponsibly, and taking him for granted.

    She said, in part: “I was furious with my husband when he left me. I was mad that he would give up on our marriage without giving me any warning first. But after I began to think clearly, I realized that he did give me plenty of warnings but I wasn’t always paying attention. I spent the money that he mostly earned like crazy and put us heavily into debt. I would bend the truth about my activities so I could keep on doing exactly what he wanted. He worked hard while I had the fun. If he mentioned not being happy about this to me, I’d call him a stick in the mud or asked him if he was my father. I flirted with other guys and didn’t show him the respect he deserved. He was nothing but loving, loyal, and good to me, but I didn’t fully appreciate him until now. So now I’m at the point where I fully realize my mistakes and am committed to changing my ways. I’ve gotten a better job and have stopped the spending, lying, and partying. But when I tell him this, he looks at me with doubt in his eyes and doesn’t make any further attempts to see me. If he would only give me a second chance, I could and would prove to him that our marriage could be different. Will he give me that second chance? How can I make sure that he does?” I’ll try to answer these questions below.

    Usually, In Order For Your Husband To Give You And Your Marriage A Second Chance, Several Things Need To Happen All At Once: Over time, it became pretty obvious that this wife was sincere. It has been months since her husband had left. And, during that time, she had gotten a job, adjusted her thinking and her behavior, and really embraced a new way of life that the husband had been encouraging and calling for all along.

    The wife was frustrated that she’d made all of these changes and yet, despite her repeatedly detailing her mistakes and how she had changed them, her husband still had not been receptive enough to give her another chance or to come home. In fact, he’d started talking about divorce, which was especially upsetting to her.

    This wife didn’t understand that in order for your husband to give you a second chance or to be open to a reconciliation, several things need to happen, as follows:

    1. Your husband needs to completely believe that, not only have you really and truly changed, but that you understand why you acted the way that you did and are completely remorseful for it. He needs to believe that you now see the attributes in him that you missed before so that you won’t continue to take him for granted.

    2. Your husband needs to believe that the changes that you made are lasting and that you didn’t only “change” for his benefit. Many husbands suspect that as soon as he agrees to give you another chance or comes back home, you’ll eventually get comfortable again and resort back to your old ways so that he’s having to deal with the same behaviors over and over again without any escape.

    3. Once your husband believes that you’ve made lasting realizations and changes, then he has to perceive that continuing in a relationship or marriage with you is going to be better for him (or make him more happy) than to continue to be alone. Sure, he might believe that it’s possible that you’ve changed. But sometimes, he still feels that too much negativity has happened between you to really salvage the marriage. Or, he doubts if things can ever really “be the same” again.

    Identifying And Addressing Any Doubts That Your Husband Might Have About Giving You A Second Chance. Where Is His Reluctance And His Resistance Coming From? Admittedly, I didn’t personally know either the husband or the wife in this scenario. So, I couldn’t pinpoint which of the above 3 factors was keeping the husband from believing his wife or from giving her a second chance. But, if the wife truly observed the husband’s behaviors and listened to the clues he was likely offering her, then she should be able to figure out what truly stood in her way.

    Most of the time, this is a gradual process because you have to hang in there in order to keep going long enough to over come what is usually a husband’s considerable resistance and doubt. In truth, this couple had been married for years and yet the wife’s changes had only been around for a few months. The husband likely still had his doubts that the changes were sincere or were truly going to last. And he may have also had his doubts if the two of them could be happy again after he’d walked out on her and given up on the marriage.

    The best way to address these doubts was to just continue on with what she was doing and to give the process time to work. Because with time, the husband could likely see that she truly was sincere and absolutely meant what she said. It helps if you can somehow let your husband know that you are incorporating these changes even when he’s not watching you. If a mutual friend or family member comments about the changes in you without your being present, this can help.

    Here’s one more point that I would like to make. It’s entirely possible that the husband was slowing warming to the idea that his wife could change, but that he still had his doubts that the marriage could truly be a genuinely easy or happy one. The wife admitted to me that sometimes things were tense when they were together because she was frustrated that her plan didn’t seem to be working. This was something that needed to be avoided in the future.

    It’s vitally important that your husband sees you being light hearted, fun loving, and very easy to be around. The relationship and the conversations should be light and should not feel awkward or forced. I know that this sometimes takes some doing, but if every interaction feels or reads negatively, then this will often just reinforce the husband’s belief that the marriage is too far gone to save.

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    Source by Leslie Cane

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  • Will You Marry Me? Four Simple Little Words, That Mean So Much

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    Since my social gathering, thoughts took me back my own marriage proposal, some 16 years ago. I had imagined how it might unfold; we had talked about marriage and family, so I knew it would arise at some point. Would it be full of romance, flowers, a candle-lit dinner and my future husband down on one knee, eloquently pledging his undying love for me! Well, not exactly – after a drunken evening in a local nightclub, you know the ones, with sticky ‘beer soaked’ carpets and dated disco tunes; he turned around to me and said ‘How about it then, shall we get married? Not the dreamy scene I had hoped for, but of course, I said ‘yes’ and we have been happily married with 2 children and a dog for the last 14 years.

    How many of us wait in anticipation for our partners to pop “the question?” Then are disappointed when either, it never happens or when it does, it doesn’t live up to our own expectations. Dreams of being whisked off to a secret exotic location, a special evening in the finest restaurant, and then finally having plucked up the courage to ask, and in front of an unsuspecting audience, your companion is down on one knee saying the words you have been waiting for.

    I have to tell you, although you might not believe me, this type of scenario does happen in real life. The friend that caught the bouquet had a marriage proposal that could have been taken from a film set.

    It started with a mystery holiday that had been planned as a birthday treat, she had no idea of where she was going and was told to pack for warm, sunny weather. The destination was the Greek island of Santorini, staying in a lovely hotel with magnificent sea views.

    A carefully planned romantic walk, where a ‘sea view’ table and a bottle of chilled Moet awaited them to watch the sunset. Along their ocean saunter, a detour to a traditional greek church with white washed exterior and striking blue dome, as my friend finished taking numerous photographs, she turned round to be presented with a handmade puzzle!

    I sure you can guess what came next, when she placed the puzzle pieces together, those simple four words appeared in front of her and her man, down of one knee, offering her the ‘sexiest’ (her words, not mine) engagement ring she had ever seen. Don’t be surprised when I tell you that, not only did my friend’s thoughtful fiancée plan the mystery trip, sea views and romantic proposal, he also designed and arranged for the ring to be handmade with her birthstone!

    Other marriage proposal stories have floated past my ears over the last few years. One in particular, a tale of a treasure hunt, constructed from cryptic clues sending the hopeful lady on an adventure to a hidden destination. Upon arrival, a small Silver love letter necklace with a delicately engraved letter inside – Will you marry me? An engagement ring placed on a finger and another couple betrothed to each other.

    I am full of admiration for imaginative partners that take the time to plan a proposal, complete with surprises, mystery and the odd glass of champagne. Not everyone needs to go to these lengths and as long as the sentiments of the words are truly felt, then any proposal is a special moment. Regardless of how a marriage proposal is planned or not, from my ‘sticky carpet’ moment in the local nightclub or my friend’s Shirley Valentine meets Mamma Mia adventure on the island of Santorini, with marriage statistics as an all time low, isn’t it all about being asked those simple 4 words and living in happily ever after – with the perfect Engagement ring of course!

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    Source by Claire L Bentley

    Views: 0

  • Best Video Marketing Tips You Should Know About

    Best Video Marketing Tips You Should Know About

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    If you’re responsible for marketing a business, you need to get involved with making videos for your company. No two ways about it; video marketing is an effective and evolving tool for marketing that nearly every marketing manager can benefit from. Check out the tips in the following article to get started on your video marketing campaign today.

    Don’t be afraid of complex video marketing strategies. It is simple to make a good video with basic equipment. You can show customers your workplace, manufacturing centre or just discuss your expertise.

    Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

    After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

    When shooting a video it is okay to keep things simple with your equipment. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Some of the most basic video marketing has been done by large corporations like Dell or Apple.

    Remember how important a catchy title is to the success of your video. More viewers will be interested in your videos if the titles make sense and attract their attention. This is what makes them more interested in the topic you’re discussing. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

    If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

    Don’t only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.

    The content you use needs to be interesting. Make your video really pack a punch. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. A lot of people want to watch videos that are relevant. Interesting videos ultimately increase traffic.

    Maybe you aren’t going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

    If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.

    Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty-inch plasma will not buy from you if they just see pixels.

    Make sure each video contains a clear call to action. Inform your viewers of where your products and services are located and insist that they act immediately. Make it easy for your visitors to follow through by making your instructions simple and clear. Specific, bold calls to action are smart ways to conclude your videos.

    Perfection is not your goal! You do not need professional equipment to create quality videos. A webcam or a basic camera will be enough. Also, if you have a cell phone with a video camera on it, you can utilize it for your work. So long as you have solid information and remain professional, people are going to watch your videos.

    Try to let your unique personality come through in your videos. Your audience is predominantly interested in seeing exactly what you have to offer. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! Many customers appreciate the chance to link a friendly face to a company and its products and services.

    Don’t think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what’s new, and you’ll grow a loyal viewer base.

    Once you begin with video marketing, you’ll probably find it impossible to stop. It’s effective, easy, cost-effective and really fast to produce! It can also put your business on the Internet map, boosting your customer base right along with the bottom line. Get started soon and realize your potential in video marketing.

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    Source by Cameron Nyack

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