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Tag: Classified Sites

  • Facebook: How It Can Help You with Your Marketing

    Facebook is primarily a social networking website that people use today in order to keep in touch with their friends and schoolmates. It is also a great way to meet new people and establish new relationships. With Facebook, you will see that it will let you create a network of friends and also join groups that share your interests.

    Although Facebook is great as a social networking website, it is also a website that internet marketers view as a market that is hard to pass up. Because of its popularity, internet marketers see Facebook as the website of their dreams. Why is it so? The reason is numbers.

    Facebook today now has millions of subscribers from all over the world. You will see that this particular website is the fastest growing social networking websites today. Millions of people log in and log out from this website and millions more everyday are subscribing for new accounts.

    Now, in marketing, you have to remember that numbers are very important. With Facebook getting lots of traffic, you can’t possibly manage the traffic it produces. However, you have to consider that Facebook is really quite manageable when it comes to getting traffic in your profile page and in your business website.

    You have to remember that different people from different backgrounds subscribe to Facebook. Inside Facebook, you will see that people will create groups. Some groups are for people who are in a specific age, while other groups are based on the interests of people.

    Depending on your target demographics, you can try becoming a member of one of these groups. If you can’t find a group that matches your target customer profile, you can create one for your own and try getting people who are interested to join you.

    Facebook also has the tools that you can use to effectively market your products and services as well as your website. It will have the news feeds, the wall, and it also has blogs as well as the notes. Using these things efficiently, you will be able to effectively tell people about what you have to offer.

    Also, Facebook encourages word of mouth advertising. If someone likes your profile page, they will be able to recommend your profile page in Facebook to their own network of friends. You need to remember that people will five times likely buy a product if it was recommended by someone they know. With this feature from Facebook, you will be able to market your products and services far more effectively than any other methods available.

    Your Facebook profile page is one large ad space that you can use to promote your products or services. You can post pictures, videos and other things. In fact, you can even syndicate your blog page by using RSS.

    As you can see, Facebook will basically provide you with everything that you need in internet marketing. With Facebook, you will get traffic and the tools you need in order to promote whatever you want to promote.

    In the world of internet marketing, you will see that Facebook is one website that you will never want to pass up. Here, you will have the opportunity to generate a lot of targeted traffic in your website, which means more sales and more profit.

    So, the next time you plan on marketing online, you might want to consider marketing on Facebook.

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  • Is Classified Advertising worth the trouble?

    Online Classified Advertising is prolific throughout the internet. It isn’t very hard to set up a classified site but are they worth using?

    Like standard paper advertising it is about finding the right classified site to advertise with. All site proclaim to have the most comprehensive readership but there are few questions you should ask before you waste any of your precious time.

    1. Is the site free? If it is free are there options to promote your classified for a fee?

    2. How many classifieds are currently listed in your desired category?

    3. Where are the classified targeting?

    4. Do the classifieds have individual counters?

    5. Do you have to put banners on your site or other reciprocal links to have your classified listed?

    6. Will my classified be listed in the search engines or other reciprocal classified sites?

    Lets look at each question one at a time.

    1. Free sites can be very good but it does depend on the readership and the promotion of the sites. Consider how you came across the site and what the ads are that are listed therein. If you think that the site may be worthwhile put your classified in and see how it goes. Some of the free sites allow for you to pay to have your listing promoted at the top of the category. Depending on your finances and how many others are listed in your category it can be worthwhile. Also check how long a paid listing lasts compared to a free listing. Even so, it would be recommended you wait until you monitor the site further with your free classified.

    2. You really need to look at how many listings there are under the category you wish to put your classified in. The reason being your competition may be really hefty. If you can put your classified in a less obvious category if you find the obvious one has a huge amount of listings. For example if you have a classified on business opportunities, try placing your ad in advertising or marketing. It may seem a bit broad but you may also find a better response.

    3. Some classified sites are very specific and others are very broad. Consider the site you are looking at and what the type of classified listings are. Obviously you would not list a business opportunity in a car classified site. Also consider where geographically the classified site is targeting. If you have a product or service that is only applicable in the USA don’t place a classified in Australia. Whilst this seems obvious you would be surprised at how many would not consider this.

    4. Individual counters on classifieds are very useful. What these count is how many times your ad has actually been opened on the classified site. If your classified is not being opened very often you should consider your headline. It is the headline that will encourage people to look at your classified in the 1st instance. If you are getting lookers but no sales 1st look at your classified content then at the statistics of your website if you can. Your website statistics will tell you who has actually gone into your site from the classified. Very useful.

    5. If you find to get your classified displayed you need to add reciprocal code or banners you are not really in a classified site but a traffic or banner exchange. That is ok if you don’t mind using this type of service but if it is a pure classified site you are after skip this type of site. A discussion on traffic and banner exchanges is beyond the scope of this document.

    6. Classified sites that either work on a reciprocal classified siteArticle Search, have the classifieds indexed into the search engines or both are well worth listing with. If they are free as many are this is all the better. There is great value in this type of listing as you enhance the opportunity for sales. If the site does list with search engines and reciprocal classified sites make sure you understand any fees that are involved. Whilst we have found very few require a fee many may do.

    Summing up we recommend you consider classified advertising for your online marketing. It is a smart and inexpensive way to build your business. We do not however advocate that this be your only way of advertising should you really want to increase your online business income. There are numerous options out there that will cost very little in time and money to implement and maintain.

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