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  • Marketing Strategy: 7 Steps to Market Segmentation

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    Market segmentation is widely defined as being a complex process consisting in two main phases:

    – identification of broad, large markets

    – segmentation of these markets in order to select the most appropriate target markets and develop Marketing mixes accordingly.

    Everyone within the Marketing world knows and speaks of segmentation yet not many truly understand its underlying mechanics, thus failure is just around the corner. What causes this? It has been documented that most marketers fail the segmentation exam and start with a narrow mind and a bunch of misconceptions such as “all teenagers are rebels”, “all elderly women buy the same cosmetics brands” and so on. There are many dimensions to be considered, and uncovering them is certainly an exercise of creativity.

    The most widely employed model of market segmentation comprises 7 steps, each of them designed to encourage the marketer to come with a creative approach.

    STEP 1: Identify and name the broad market

    You have to have figured out by this moment what broad market your business aims at. If your company is already on a market, this can be a starting point; more options are available for a new business but resources would normally be a little limited.

    The biggest challenge is to find the right balance for your business: use your experience, knowledge and common sense to estimate if the market you have just identified earlier is not too narrow or too broad for you.

    STEP 2: Identify and make an inventory of potential customers’ needs

    This step pushes the creativity challenge even farther, since it can be compared to a brainstorming session.

    What you have to figure out is what needs the consumers from the broad market identified earlier might have. The more possible needs you can come up with, the better.

    Got yourself stuck in this stage of segmentation? Try to put yourself into the shoes of your potential customers: why would they buy your product, what could possibly trigger a buying decision? Answering these questions can help you list most needs of potential customers on a given product market.

    STEP 3: Formulate narrower markets

    McCarthy and Perreault suggest forming sub-markets around what you would call your “typical customer”, then aggregate similar people into this segment, on the condition to be able to satisfy their needs using the same Marketing mix.

    Start building a column with dimensions of the major need you try to cover: this will make it easier for you to decide if a given person should be included in the first segment or you should form a new segment. Also create a list of people-related features, demographics included, for each narrow market you form – a further step will ask you to name them.

    There is no exact formula on how to form narrow markets: use your best judgement and experience. Do not avoid asking opinions even from non-Marketing professionals, as different people can have different opinions and you can usually count on at least those items most people agree on.

    STEP 4: Identify the determining dimensions

    Carefully review the list resulted form the previous step. You should have by now a list of need dimensions for each market segment: try to identify those that carry a determining power.

    Reviewing the needs and attitudes of those you included within each market segment can help you figure out the determining dimensions.

    STEP 5: Name possible segment markets

    You have identified the determining dimensions of your market segments, now review them one by one and give them an appropriate name.

    A good way of naming these markets is to rely on the most important determining dimension.

    STEP 6: Evaluate the behavior of market segments

    Once you are done naming each market segment, allow time to consider what other aspects you know about them. It is important for a marketer to understand market behavior and what triggers it. You might notice that, while most segments have similar needs, they’re still different needs: understanding the difference and acting upon it is the key to achieve success using competitive offerings.

    STEP 7: Estimate the size of each market segment

    Each segment identified, named and studied during the previous stages should finally be given an estimate size, even if, for lack of data, it is only a rough estimate.

    Estimates of market segments will come in handy later, by offering a support for sales forecasts and help plan the Marketing mix: the more data we can gather at this moment, the easier further planning and strategy will be.

    These were the steps to segment a market, briefly presented. If performed correctly and thoroughly, you should now be able to have a glimpse of how to build Marketing mixes for each market segment.

    This 7 steps approach to market segmentation is very simple and practical and works for most marketers. However, if you are curious about other methods and want to experiment, you should take a look at computer-aided techniques, such as clustering and positioning.

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    Source by Otilia Otlacan

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  • How Drug Detox Can Help Improve Relationships

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    Alcohol and drug abuse is the root cause of many problems in an individual’s life. From developing severe mental health issues and physical troubles to encountering serious challenges in one’s relationships, abuse of illegal substances is linked with innumerable adverse effects.

    It is a widely known fact that long-term, committed relationships and substance abuse do not go together. Having a partner who is engaged in drinking or abusing drugs can be an insurmountable challenge, with the negative effects rippling and influencing all the near and dear ones. In worst cases, substance abuse problem can take a heavy toll by causing an emotional distance between the partners, which eventually results in frequent fights and violence at home.

    Sadly, a person fighting substance abuse is deprived of the emotional connect with his or her partner resulting in the loss of trust and affection. Overall, such couples have a tough time dealing with this downward spiral, wherein a person drinks or uses drugs to reduce tension arising out of frequent conflicts, and vice versa.

    Substance abuse and impact on relationships

    A person abusing drugs is very likely to have a poor sex drive and may fail to maintain a healthy sexual relationship. This is because when someone is addicted to any substance, there is no room left for anything else. Some of the telltale signs that the substance abuse problem is negatively affecting one’s relationships are:

    • Not taking care of responsibilities or staying out late.
    • Rising instances of domestic violence.
    • Isolating from friends and relatives to hide the drug or alcohol problem.
    • Experiencing financial problems.

    When it comes to intimate relationships, believing that one can prevent problems by avoiding sexual relationships post sobriety is incorrect. A complete recovery is possible only when a person gets enough love and care from his or her partner. Since intimate relationships are considered one of the most rewarding parts of human existence, a lack of it can leave people feeling unwanted and incomplete.

    For a person recovering from an addiction, lack of sexual relationships might lead him or her to revisit the places that had triggered drug or alcohol abuse.

    How detox can be helpful in restoring relationships

    When a person fighting substance abuse enters a detox program, he or she needs to work harder to recover from the addiction and regain his or her ability to enjoy fruitful relationships with the loved ones. While undergoing treatment, it is important for a person to not just focus on maintaining sobriety but also reshape his or her habits and old attitudes that could act as a barrier to his or her interpersonal or intimate relationships.

    While detoxification might pave the way for a person’s recover from an addiction, it is important to ensure that it also brings back his or her sexual drive. With low self-esteem and confidence, it becomes difficult for the recovering individual to even think about any personal relationship. Undergoing a detox program can be a great help in gaining enough confidence to deal with relationship problems.

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    Source by Barbara Odozi

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  • Quick Guide to Build Good Habits and Break Bad Ones

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    Most of us find ourselves doing something that people wish we’re able to stop. Bad habits can certainly become elements of our lives, keeping us back, or annoying us (and our family members).

    Here are quick guides to build good habits and break bad ones:

    Identify The Habit You Need To Change First

    You have to notice your unfavourable habits first. You must first notice that you have a habit that you would like to improve. If you really know what that habit is, then you can deal with it. Most of us already have lots of cons that we wish to change. Don’t make an effort to attack everything simultaneously, though. Prioritize your bad habits, and choose the one to give attention to first.

    Take Small Steps

    Depending on the habit involved, small steps might be needed to be taken to be able to succeed. While some individuals are lucky when they quit smoking frosty turkey, not everyone succeeds with this technique. They could need to step back by smoking lesser cigarettes each day, or looking for other ways that could help them step back little by little. Also, in a situation whereby you wish to stop watching TV. In the event that you are being used to watching 4 hours of TV every night, it will be hard just stopping. You will need to reduce 1 hour out of the time at first. Make your changes little by little, but surely in a manner that is manageable for you if you need to help make the changes in your daily life “stick”.

    Substitute Bad Habits With Good Habits

    You’ll be more successful if you substitute a bad habit with a good habit in most cases. Many number of people replace smoking cigarette with gnawing sugar-free gum. If you want to get over a bad habit, it’s vital that you look for a good habit to substitute it with. Slowly but surely, the good habit can be your normal habit and the bad behavior will disappear.

    Try a Challenge

    Most times, it benefits to truly have a challenge when you really wish to get rid of unfavourable habits. Get one of these weeklong a challenge to start out, to see if you can do something different for a whole week. Afterwards, you can extend the challenge. Another strategy is to have a thirty-day challenge. They state that it takes twenty-one days to build up a habit, so a thirty-day challenge should help you substitute your unhealthy habit with a good one.

    After Success With One Habit, Tackle The Next

    Once you’ve acquired success with one habit, move to another on your list. Be sure you recognize your good endeavors and then consider what other bad habits you need to get gone. The fact that you have previously been successful once is likely to increase your self-assurance in your capability to move to the next habit, allowing you to substitute it faster than you did the previous habit. If you can continue with this exercise through your list such as this, it’s likely you’ll find that you truly can substitute the majority of your bad habits with good and change your overall life for the better.

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    Source by Reshali Balasubramaniam

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  • Eating Organic Foods Is Part of A Health Plan for Your Gluten Free Diet

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    How to be healthy is a subject with a wide swath of opinions. There are opinions about a vast group of different special diets. The negative health symptoms from eating certain foods is a very big challenge today.

    Gluten sensitivity is one of those symptomatic challenges that so many people are dealing.

    As you explore and venture onto a gluten free diet you may or may not see that all your troubling symptoms are going away. Symptoms you had hoped eliminating gluten would solve. Perhaps some symptoms have stopped or have eased but others that you thought might relate to gluten are still causing you grief.

    Lets also ask the question, are you still eating a diet consisting of manufactured processed commercial foods? Is the only change that now the foods you eat contain no gluten?

    Many people who are gluten sensitive, have Celiac disease or are gluten intolerant and just trade the same potentially toxic commercially processed foods for toxic gluten free foods. All the preservatives, additives and toxic chemicals are still there and may be contributing to many of the symptoms you are hoping to stop and control.

    What’s the solution? Go organic. This means start looking for the organic label on all the food you buy. Organic foods may in some circumstances and with certain items cost more, but what is your health and well being worth. If you would rather eliminate symptoms that may be connected to hidden gluten and additives with the use of pharmaceutical drugs or would you rather pay a bit more for your organic diet.

    Organic means clean food, no preservatives, no chemical additives, no binders. flavor enhancers or ingredients with laboratory names you can’t pronounce and have no idea what they are. Organic foods are grown naturally in soil without synthetic compounds added.

    One of the benefits of eating organic foods is that you can also test to see if any of the additives in the commercial processed foods you have been eating are contributing to any symptoms.

    Organic is the healthiest for you and the Earths environment? Here is another benefit from eating organic, you become part of the solution for a healthier planet and sustainable future for us all. While you make substantial changes to your diet like becoming gluten free consider making other kinds of substantial changes like eating organic foods in a Paleo diet or whole foods diet. It’s a serious win win for you and your health and for helping to solve an important environmental problem facing us all.

    What we choose to eat has an affect on the environmental health of the world. Eating gluten free organic foods makes a statement that you care about not only the chemicals going into your body but also all the chemicals being pumped into the Earth through non organic commercial agriculture.

    Going gluten free is just one part of the equation for getting healthier and reaching for new levels of health and quality of life. Making your gluten free lifestyle an organic lifestyle will serve you well.

    Organic Gluten Free Foods Are Bountiful

    The gluten free foods industry includes organic foods. Beyond the foods that would be substitutes for foods that would commonly contain gluten there are also all the organic foods that naturally don’t include grains and gluten. Organic vegetables and fruits, nut, seeds, beans, mushrooms, garlic, onions and all the other wonderful healthy foods are that much healthier when they are organically grown.

    Organic grains that are gluten free are the best kind of grains you can eat, like amaranth, quinoa, millet, rices, buckwheat and non corn are choices if you want to have gluten free grains in your diet. Organic foods help you avoid GM (genetically modified) ingredients as well.

    Another organic foods diet that is really good for you in the Paleo diet. Eating the diet of the hunter gatherer should be organic, the caveman’s diet was organic.

    Prior to the industrialization of farming and food production there was no need for the word organic to differentiate foods that are naturally grown and those that are commercially grown.

    One way to look at how natural organic foods should be for anyone’s diet is to realize that foods were organic for centuries and have only been industrialized for a very short time. There is evidence that the industrialization of foods is part of the cause of the rise of the gluten sensitivity epidemic.

    Making your gluten free diet an organic gluten free diet makes total sense and is very clearly the healthiest choice. In fact to take this a little further, an organic whole foods diet or Paleo diet is probably ultimately the healthiest diet for you.

    Take the leap and go organic all the way.

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    Source by Michael Chadd

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  • Wrong Reasons For Getting Married – (1) Marrying Out of Sympathy

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    There are right and wrong reasons for getting married. The worst thing a person can do to oneself is to marry a wife or husband for the wrong reason. There are quite a number of wrong reasons why people marry. One of the wrong reasons and perhaps among the most prominent of the wrong reasons is marrying out of sympathy.

    There are many scenarios under this subheading of marrying out of sympathy that relationship coaches experience in the course of counseling and coaching. Some of the most common ones are when the woman gets pregnant as a result of premarital sex and getting married to a person just because one’s brother or sister jilted that person. Between these two extremes, are those who start relationships with girls who are being maltreated by those they serve. Some men get involved with the neighborhood maids or relations of their neighbors who are being maltreated. Women fall into this kind of challenge too.

    When sympathy forms the basis for a relationship with the opposite sex, it is like playing with a keg of gunpowder over a fireplace. Sympathy is a powerful emotion. It so overpowering that it becomes difficult for the parties involved to consider the critical elements in the foundation for a joyful relationship such as friendship, understanding, compatibility etc. If the man is the one sympathizing, he is so enamored into what he sees as the Good Samaritan’s job that he does not consider what stuff the woman is made off, her attitudes, desires and mindset. He does not stop to find out what life purposes she has, what goals she is focused on and how all these could jell into his own desires. If it is the woman that is sympathizing, she goes through the same emotions and also begins to think that if she saves the young man, he would remain loyal to her forever.

    Findings, however, have shown that the truth is far from what these sympathizer-lovers are thinking. If as a result of your efforts the captive is set free, he or she will do what all captives do, “flee”. Fleeing here may not mean running away from their sympathizer-lovers, though that has been known to happen with people who confess that the only feeling they had was to escape the environment. In many instances, the sympathizer-lovers begin to act as saviors and lordships. This is usually resisted, first psychologically and later verbally. And there goes your peace and comfort.

    Marriage relationship requires that both parties are open to each other. Open – meaning that there are no secrets in their hearts that the other partner would not be allowed into. Once these secret feelings are there, it produces reactive communication instead of responsive communication.

    These sympathy missions when it emanates from the premarital sex pregnancy, the woman does not fully get happy in the relationship. This arises from the fact that as the usual challenges appear in the scene, instead of the woman finding a good reason to endure; she only thinks she is in a mess occasioned by the pregnancy. Some have confessed that if they did not get pregnant, there is no way they would end up with the man they are married to. Instead of seeing the usual marriage and child rearing challenges as learning opportunities, they mortify themselves for getting pregnant. And some of the time, they blame the man for putting them in the family way. Some blame the child that resulted from the pregnancy. Hatred for a child has been known to have grown from such situations creating lasting bitterness.

    For the men, having not evaluated the character, demeanor, temperament of their spouse before marriage because of the overpowering influence of the emotion of sympathy, when the woman shows her real character, they are usually overwhelmed. They see themselves as having made terrible mistakes. They now live the rest of their lives in regret, withdrawal or wickedness or under the influence of these three negative but powerful emotions.

    It is necessary that we have it ingrained in the tablet of our hearts that the only reasons good enough for marrying anybody are the foundational elements for joyful relationship. If while in a relationship with the opposite sex there is no opportunity to build friendship and if an understanding of the basic purpose of marriage is not clear to both of you, then there is no other reason why the relationship should continue beyond the next few hours.

    Interestingly, many marriages out there are based on sympathy.

    Young single adults (18-30 years of age) and single adults (31 years and above) should not marry anybody for the purpose of saving face or to save somebody from suffering. Instead of cornering yourselves to this quagmire, why not follow the appropriate dating, courtship and engagement practices where no sexual intimacy is included. There is need to remember that sexual intimacy is only appropriate in a legally and lawfully wedded marriage contract. You need to remember that the basic purpose of sexual intimacy is mainly for procreation and to cement companionship.

    The excitement and pleasure that accompany sexual intercourse is purposed to invite people to take the responsibility that comes with it. Any other use of sexual intimacy outside legal and lawful matrimony is a transgression of the law. And law breakers must bear the full weight of the law. In most cases, there would be no external police to arrest you and no external court to try you and no external prison to sentence you. But there are internal version of the police, the court and the prison and a large farmland where your hard labor would be performed if you commit this offense.

    What is the way to go?

    Here is the way to go. Instead of focusing on sympathy, those planning to get married should focus on what matters most – the purpose of marriage – companionship and procreation. Remember the good Lord Himself said of Adam in the scriptures: “it is not good for man to be alone” (Genesis 2:18), hence He made Eve to keep him company. Do not forget also that the same Creator gave them a commandment to “multiply and replenish the earth” (Genesis 1:28). This is the creator’s approval for sexual intimacy in marriage relationship with the intents and purposes clearly spelled out, though. Latter-day prophets have clearly stated that “sex between a man and a woman in a legal and lawful marriage is ordained of God”. These are the foundational elements that must be established before continuing in the plan for marriage with someone. Both parties ought to know and understand this fully. This knowledge and understanding would bear relationships as the foundation of a building bears it. Marrying for any other reason is like standing the building on its roof.

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    Source by Francis Nmeribe

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  • The Life of Ezra Pound by Noel Stock

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    A review of The Life of Ezra Pound by Noel Stock must begin by acknowledging the phenomenal achievement of its author. It is comprehensive, detailed, forensic, appreciative, critical and illuminating, a massive achievement of analysis, research and insight. At around 200,000 words it is also a commitment, not for the fainthearted or for anyone with only a passing interest in either poetry or the history of the twentieth century. But it is also something else, something that, despite the magnificence of its scholarship, provokes this reader to focus on issues that are external to the text, itself. But more of that later: first, the book.

    Ezra Pound was undeniably one of the greatest figures of twentieth century literature. Unlike his illustrious contemporaries and friends, however, Joyce, Eliot and Yeats among them, his name has seemed to slip from the mainstream since his death in 1972. I read his great achievement, the Cantos, when I was at college. I did not understand them. In some ways they feel less like a work of poetry than a lifetime achievement, a creatively conceived and sometimes over-presented commonplace book into which fell, in poetic form, a distillation, a reflection or sometimes mere mention of whatever disparate material that Pound obsessed over at the time. The Cantos were Pound’s creative life, but we must not forget the massive amount of other material, his journalism, music, prose and economics, for want of a more accurate word.

    Pound was one of the founders and movers of literary and artistic movements: Imagism and the Vorticism among them. They were perhaps not the most enduring of directions. He was American but seemed more at home in England and then Italy, neither of which chooses to honour his achievements on their soil. But what is strongly felt about this man from the start is his conviction of, perhaps his obsession with his own genius. He was utterly sure he would contribute to the arts and perhaps even change their direction. He seemed to consider his legacy immortal, even before it had been created. He felt he was something new, original and enduring. And all this when apparently no-one even wanted to read his material, or formally give him time of day. And not only did he seem to deny his failures, he didn’t even seem to register them. The limitations were always somewhere else. In the early years, he thus seemed like a self-publicist, with is achievements acknowledged before they were achieved, like a modern self-published author who writes five-star, best-seller reviews of his own work. Nowadays, that surely would never do!

    But eventually, perhaps by sheer dogged application alongside considerable talent, Pound received the recognition he thought he deserved, though perhaps never in our own contemporary, blunt instrument yardstick of success – sales. Certain academics loved him. Others did not. He himself had high hopes of a Nobel Prize.

    Noel Stock includes copious quotations from Pound’s verse, always with critical assessment, sometimes with criticism. The Cantos were so far reaching in their intellectual coverage that it may appear from the outside that no-one without the full gamut of requisite skills would understand them. And given that these skills comprise, amongst other things, a knowledge of Dante and medieval Italian poetry, Confucius, Mencius and Lao-Tze in the original Chinese, troubadour songs in their original langue d’oc, Noh theatre texts in Japanese, Pound’s own experimental English, besides knowledge of the Classics and their metres, one might presume that there might be few modern readers of his work. This is probably accurate. But there is more to the modern shunning of Pound’s work than its overtly elitist intellectual demands. And it is here that this review needs to diverge from literature, poetry and indeed Ezra Pound, himself, to address the related concepts of fascism and racism.

    The main reason why today Pound’s name remains passé is his espousal of fascist ideas and his overt antisemitism. He went to live in Italy. He regarded Mussolini as rather a good thing. In Italy at the time he was hardly alone in this belief. He adopted Hitler’s aggressive antisemitism because he was fundamentally opposed to capitalism, if it meant what he saw as a banking and economic system dominated by Jews, the foundation of this belief being a bank owned by the Rothchild family. He also took to broadcasting pro-fascist propaganda (in Italian and English) on radio during World War II.

    Normally, my reviews are consciously detached. I try to review the book, not myself. Likes and dislikes are, to me, wholly nebulous and indefinable and even passing whims that are always less significant than considerations of communication or achievement of ends. In the case of The Life of Ezra Pound, the subjective “I” must be included, since our appreciation or not of this poet’s writing now seems to depend wholly on our individual take on his politics, despite his being be neither analytical or pro-active in his views, as this biography clarifies. In some ways, his politics were as transient as his current interests, as expressed in the meanderings of the Cantos. But what now can we make of Pound? Should we even try to understand him? Is dismissal the preferred option? I would say that he is worth the effort. Not the use of “I”! And this is not because I think Pound is a particular genius, overlooked or even readable. And I certainly do not see his actions as pardonable! And here I beg your pardon for making this book review become something personal, something about me and not about the book, but I assure you it is relevant. Please exit here if you are wary of the personal.

    I remember in the recent past a well-known British television presenter saying on-air that the music of Wagner was not played in her household because of the composer´s antisemitism. I remember another celebrity saying that antisemitism was the flavour of Wager´s age, and that rejection of the composer´s work on those grounds alone ought to prompt a similar rejection of everything artistic or otherwise that came out of mid-nineteenth century German culture.

    In the not too distant past I re-read Adam Smith´s Wealth of Nations. In my review I concentrated on those aspects of the analysis that might contradict the completely neo-liberal interpretation of the work. I was perhaps wrong to do so, but I wanted to challenge the idea that there is just one way to read Smith´s notion of free trade. Embedded within Smith´s thesis, however, are assumptions about human progress and worthiness. The Hindoo, the Mussulman and even the Catholic have their place in history and civilisation, but the heathen is judged to be a primitive sub-human. I do not recall Smith referring to ´The Buddhist´, but that may be my own failure of memory. In today´s politics, how many of the neo-liberal, perhaps neo-conservative supporters of their own notions of Smith´s concepts of free trade also regard those not associated with an organised great religion as both uncivilised and sub-human? And, given that the assumption appears to run throughout the work, should that alone disqualify Smith´s views on other subjects or his contribution to economics? Another position that almost dominates sections of The Wealth of Nations is that there is no economic activity that is or could be greater than the total that describes the state. How many of these same free marketeers would share Smith´s oft-stated revulsion of the very idea of a transnational corporation, which he regarded as necessarily market-distorting and almost automatically corrupt? This is recognized in antitrust and anti-monopoly legislation, but how often is this side of Smith´s work quoted? My point here is that we can choose to be selective, and usually do.

    I am tempted here to introduce the composer Anton Webern into the argument. A member of the second Viennese School, Webern espoused the atonalism of his associate, Schoenberg. Webern was perhaps the artistic opposite of Ezra Pound, being prone to destructive self-criticism and a desire for an extreme succinctness of expression. But Webern, like Pound, thought that fascism might be more sympathetic towards “high art” to which he aspired than the mechanisms of capitalism that concentrated on what it could sell. He thus initially espoused fascism, eventually to his own and his associates´ cost.

    After this considerable diversion, there is eventually a moral, and that is to beware anyone touting answers, especially those based on interpretations of the past in anything other than its own terms. Which brings me to Brexit! It might seem quite a jump, but it does follow. Trust me!

    I have recent personal experience, albeit apocryphal, that suggests the prime motivation among the British working class leave voters who surely swung the referendum result was “getting rid of all the foreigners.” I use quotes to emphasise that this was expressed to me personally and verbatim, with stress on the “all”. I had just finished The Life of Ezra Pound and I felt immediately a strange yet strong link with Pound´s antisemitism, which was founded on nothing less than trying to find someone to blame.

    Perhaps we should not judge Wagner, Adam Smith or even Ezra Pound using the moral perspective of our own time. For if we did that, and rejected any espousal of either racism or religious bigotry, how much of our human past would we retain? And, given the above Brexit opinion, is the moral perspective of our time significantly different from that of the 1930s, or even the 1850s, or 1770s or indeed any other time in our conflict-ridden blame game of history?

    The Life of Ezra Pound is a forensic biography of a poet. It describes a life lived in its historical and cultural context. Like all books committed to communicating its subject, it is a masterpiece that takes the reader way beyond the confines of its subject and thereby achieves a permanent relevance. Revisit this past. We must never deny it existed or forget its consequences. But it reminds us that as individuals, communities and societies, there is no rule that precludes the repetition of error. And neither is there any rule that insists that a current moral ground need be any higher than any other existing folly, contemporary or past.

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    Source by Philip Spires

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  • Teaching Entrepreneurship To Children: Should We Do It?

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    Should we be teaching entrepreneurship to children? When you were a child did you ever have a stand where you sold soft drinks like sodas? Did you ever offer cakes and candy to other students at school in order to make some money?

    Not everybody is bitten by the entrepreneurial bug when they are kids however. I truly believe that it’s vital teaching entrepreneurship to children. The harsh realities of entering into the workforce in a difficult economy presents a lot of challenges. The alternative of being an entrepreneur and working for yourself is something that should be explained to children and young people.

    Making then Aware of an Alternative

    The main thing working against our children having an entrepreneurial mindset is our education system. With only a few exceptions, most of the teaching we get from the time we are in kindergarten to the day we graduate from college is…

    * Make sure you get a good education

    * Study hard and graduate with your degree

    * Get a wonderful job with great additional benefits and you’re set for life!

    There are a number of issues with this.

    There is absolutely nothing wrong with working and getting a good job with for a terrific company. A lot of people end up doing this and a some enjoy it and make a huge contribution to their company.

    The real truth is that there is a HUGE portion of people who are not pleased with their jobs and are in fact totally dissatisfied. This can be due to the fact that they either do not like the work they do, who they actually work with or they may not get paid enough being just one paycheck away from being broke.

    The Second problem is that it is very RARE in these modern times to find anybody that works at one specific job for more than 3 to 5 years. Switching between jobs regularly has actually become the “brand-new standard”.

    That’s why it’s so essential in teaching entrepreneurship to children and revealing to them that there is an option to having to go out into the workforce to make a living. Would it not make more sense to instruct children about entrepreneurship and show them a that there is a very real alternative to living a life in the corporate world.

    Teaching them about things like beginning their own home-business… particularly an online business. We have to remember that the younger generation now invest most of their time online nowadays. So,when they are young, why not instruct them about how to make money with a medium like the internet that they are so comfortable using.

    Keeping it Real

    Understanding that children these days can truly benefit from finding out how to begin their own business, how do we begin teaching them about it?

    I think it’s extremely important to set the right expectations early on. Having your own business can be an amazing experience, however children should be taught that it does also include hard work and dedication. This is something that children (and adults) in some cases choose to skip over.

    The reality is beginning an online business has the possibility to make you a lot more money than most everyday jobs.

    It’s essential to offer children choices. Make them understand the benefits and challenges of working in the “Rat Race” and the alternative of working for themselves in their own business.

    To be really practical we have to remember that children will regularly want to select the most simple and “Safest” method rather than something that might present a greater challenge and require a little additional effort even though in the long-term they could be much better off.

    Keep Their Dreams Alive

    The last thing to keep in mind is to be supportive of children who wish to start their own company. You see most children still have dreams and goals when they are young.

    As time goes and life presents some obstacles to their dreams in various forms, children then start to lower their goals and become more willing to settle for mediocrity. That is unless they have someone to look up to and admire and to learn from. Be the kind of individual who motivates and supports those children to dream big and work hard to realise their ambitions.

    With it becoming harder to find a good job nowadays, young children (and lots of grownups) need to be aware of the option of a home based business as a vehicle to achieve their dreams and objectives. Teaching entrepreneurship to children and assisting them in preserving their dreams can help pave a path on their journey to financial freedom and a life filled with passion.

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    Source by Merv Stevens

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  • Addiction To Unrequited Love

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    The Torchbearer – S/he will love me one day

    It sounds silly for one to be addicted to unrequited love, but it can sometimes be the result of growing up in a household where love was either conditional or not consistent. As a child, the “torchbearer,” may have been always trying to win the love, praise or affection from a parent (or someone else influential) who was unavailable, abusive or failed to provide proper nurturing…. or the child could have witnessed one parent in a sort of unrequited love relationship with the other and could have taken that energy on. If it wasn’t an issue of childhood environment, then possibly some sort of other trauma occurred to upset the torchbearer’s self-esteem and their ability to feel safe receiving love. It can also result from a sudden and unexpected separation, betrayal, health, or appearance issue.

    At an existential level, the torchbearer may have developed a belief that they are not worthy of love and they may find themselves attracted to love situations that seem to keep them stuck in this dynamic: loving someone, but not able to fully receive love back. Although the person feels unworthy of love on some level, often they know they are worthy on another level, which the torchbearer then may become confused as to why they stay addicted to an unavailable person. The relationship then becomes about fantasy, idealization, avoidance, or a love-hate relationship ensues where the addict both loves and disapproves of the object of their devotion.

    According to love addiction expert Susan Peabody, the main categories of love addictions include:

    • obsessed love addicts: obsess and can’t let go even if their partners are unavailable or abusive
    • codependent love addiction: needy to please partner for sense of self
    • narcissistic love addicts: take advantage of their partner and can act disinterested, selfish or abusive and yet still feel addicted to partner and can’t let go
    • ambivalent love addicts: this category includes unrequited love addicts (also known as “torch-bearers”), saboteurs, seductive withholders, and romance addicts. The main goal through this kind of love addiction is the avoidance of true deep emotional intimacy and bonding. These addicts crave love and affection, but are afraid to get too close at the same time.

    Unrequited love addicts are part of the category of Ambivalent Love Addicts. Susan Peabody was the first to create the term “Ambivalent Love Addiction”. Her book “Addiction to Love: Overcoming Obsession and Dependency in Relationships,” is an amazing book for anyone wishing to learn more about love addiction.

    To be an ambivalent love addict, or torchbearer, means that one deeply craves love, intimacy, commitment, and unconditional love. However, at the same time, one has fears of relating deeply to another person. Such love addicts can end up pushing love away or holding it at a distance. Subconsciously, it can feel much safer for these individuals to love someone who isn’t fully there or who doesn’t want a full-on commitment. Picking an individual who is married, committed to another, distant, a player, a saboteur, or a sex addict may act to help the torchbearer avoid a true relationship. Some torchbearers end up addicted to friends or colleagues and hope the relationship will become something more.

    With many of the torchbearers that I have read, I find there is usually an excuse to continue chasing the love interest. However, there is also always a counterproductive excuse for never letting the love interest know their real feelings. It is even possible that if the object of infatuation actually returned affection or expressed desire for commitment towards the love addict, the love addict might not crave the interest anymore. One popular excuse that I have heard reads something like: “getting what I wanted or asked for took too long, therefore I no longer trust the love interest anymore, so I no longer want a relationship.” Once the love interest gives up, separation anxiety sets in again. Why does this occur? An illusion has been broken and the person idolized has become more human and less of a challenge to the ego.

    The torchbearer runs the risk that even if they obtain the object of their desire they may not achieve the closeness or intimacy they desire unless they change why they were addicted in the first place. Sometimes the addiction simply changes. An addict may transform from a torchbearer into a seductive withholder. They can even start becoming a codependent love addict if the once unrequited love relationship begins to become real.

    So, how do you know if you are addicted to unrequited love?

    What are the symptoms? The symptoms listed below are not comprehensive, but ones I typically see with clients (usually women):

    • Do you obsess over or find yourself only attracted to love interests who are not available in some way or who are married, playing you, who are “just friends,” or have left you?
    • Do you fear communication or to let the person know your interest in them, feelings, and other basic questions for fear of rejection or to keep the fantasy going? Or do you find yourself communicating but unable to accept a lack of response or a non-commital response without hoping if you wait long enough you will be wholly wanted?
    • Do you suffer in silence while you hold adoration towards someone who doesn’t really know? Some unrequited love addicts pursue their interests opening and ardently, but others can hold torches for people who they will not let themselves get close to nor let themselves be revealed in any real way.
    • Do you expect your love interest to be psychic/empathic and to just know and interpret your feelings and needs, even though there has been no grounded communication? Are you living out your relationship psychically or vicariously through “signs” or empathic feelings that the other person may be thinking about you, even if there is no contact?
    • Do you find yourself always hoping and waiting for the other person to make an interest in you known?
    • Can you never feel “close” in a real way to the person you are holding a torch for?
    • Are you always living out the relationship in your head?
    • Are you continually asking yourself many questions, wondering about the other person feelings and intentions (or potential future intentions) without ever grounding anything to test to see if any fantasies are real?
    • Do you have other addictions, such as to sex, psychics, alcohol etc?
    • Do you feel you cannot let go of the love interest even though it is not making you feel loved? Do feel powerless to stop at will.
    • Is the preoccupation with this interest having a more negative affect on you spiritually, financially and other ways than positive? In the end, are you losing more than you gain?
    • Do you have a history of being hurt or obsessing on lack of love, attention or approval by a parent or someone else influential in your earlier life?
    • For those with less intense expressions of this addiction: are you confused why you only seem to attract or are attracted to unavailable people or people who are not 100% wanting a relationship? And with this, do you feel bored with people who are into you or once a relationship starts to develop? Does it seem that all the people who would be right and loving towards you, you cannot “fall in love” with?

    If you have an “interest” that you crave but are afraid to reach out to in any real and genuine way for fear of rejection, then you might be addicted to unrequited love. You may also be addicted if there is an underlying knowledge that expressing your wants and needs would not be appropriate. I’ve talked to many clients who are totally engaged with these types of interests, sometimes even sexually. But, usually they know on some level there are certain things they cannot ask/dare put forward cause the relationship is casual though they want something more. Though the “craving” is not always required, this article is mostly written for the hard core unrequited love addict.

    Here is an example of one kind of non-communicative unrequited love addict who does have some relationship and interaction with her love interest:

    A woman starts to like an attractive man. They meet and there is some flirting — the man seems interested to the woman. Information is exchanged followed by mixed signals that mark the relationship. The woman starts obsessing and fantasizing about having a relationship with the man. However, the man won’t make a clear move and the woman ends up doing most of the contacting to keep interaction ongoing. The woman acts casual because she wants the man to make his interest known first. She is getting some cues of affection and indication of interest, but it’s kept superficial and she is always unsure. This goes on for some time, sometimes months, and she starts thinking “Does this guy really want a relationship or am I just casual or a friend?” Despite feeling a sense of unknowing and distress, the woman will never risk asking to find out. She starts asking advice from other friends who tell her to forget about the man, but she hangs on in hope he will ask for a real date or commitment or show he cares.

    The man is simply not putting out vibe of wanting a full-on relationship. However, she starts to fantasize that maybe he is just scared, can’t communicate or is insecure. She fantasizes that he will start to be more demonstrative or want something more if she can just hang in or never upset the status quo. She even wonders, “should I say something or make a move”, but something inside is telling her it’s not safe to tell this person how she feels because they are not on the same page, so she withholds keeps holding a torch for this person. She finds out the man has started to pursue someone else and she feels upset and feels betrayed. But, still, she has never had clear indication they are in a “relationship.”

    In the worst cases of unrequited love addiction I have seen, the client is addicted to psychics, using spell casters to cast spells to make their love more available, or are even asking for healing sessions on the person they are addicted to hoping healing something in their love interest will change the reality of what is going on.

    What Can You Do If This Sounds Like You?

    Often, I see two main themes running in these relationships: fear of true communication (or fear of accepting a communication or lack there of), and fear of vulnerability & rejection. Many times I also recommend torchbearers learn how to set boundaries and how to respect others boundaries. If the torchbearer is holding on waiting for a “sign” or demonstration from the love object, afraid of giving up, learning communication would help with getting out of fantasizing a relationship and making it more real. In the least, the torchbearer can get closure, if the love addict’s desires are not reciprocated.

    Getting closure isn’t always an easy thing for a love addict. It is often considered to be a harsh rejection. Many frightened unrequited love addicts wish to avoid being hurt at all costs. However, with this cost, these love addicts avoid true intimacy and relationships.

    Most unrequited love clients I work with have a shut down throat chakra. They may have been raised or learned through some experience that expressing feelings or needs is a burden on others, a sign of weakness, inferiority or something to be afraid of. Codependent types are afraid to cause any sort of confrontation or rejection for themselves. However, the only way out is through. The crux is that this dynamic is used to avoid another hurt or rejection and this continues the cycle of avoiding true commitment, intimacy and bonding.

    Step 1: Communication With Yourself

    The first step is for the torchbearers to ask themselves what they truly want from a relationship. What is their vision of how they want to be loved and committed to? This step may be one of the hardest. The unrequited love addict may be so used to avoiding confrontation that asking them to figure out what they want and need seems strange. Torchbearers ask themselves “How do I get someone who doesn’t care to do so? How can I be better? More lovable?” Simply leaving an unrequited love may not solve the problem either. It may just transfer the love addiction from one of pursuing the unrequited love interest to holding a torch and suffering in silence while pining after the loss. They may remain stuck, wondering if maybe this person is still missing them or thinking of them and it gives them hope for reconciliation.

    Step 2: Communication With Your Love Interest

    If communication is possible to ask for closure, this is the next step. I recommend asking in direct ways and not just looking for “signs.” State what you want out of love and a relationship, and ask the object of your affection if they feel they will ever be able to give it. Risk hearing the truth and risk rejection. This helps break the fantasy and though may be incredibly painful, it is the next step towards risking true intimacy and attracting the right relationship and breaking through all the fears that prevent it from coming. The whole idea of love addiction is the belief that without love one is nothing. If one can risk losing love and still see themselves as whole, then one can start going into relationships with sense of self as a sole identity which another can complement, rather than feeling another will complete them.

    Fear of intimacy (getting to know someone deeply), commitment, communication, rejection, boundaries, and confrontation needs to be challenged. Love addicts can also seem like perpetual victims or trauma junkies. So healing the need to be a victim is key too.

    Taking on the challenge of learning to set boundaries, risk confrontation and rejection, to communicate ones wants and needs (and listening to another’s – which this might be the real fear) may seem overwhelming. But, it is the only way out. All of this should be targeted, in addition to working on childhood issues, which implanted some of these fears and patterns.

    Step 3: Accepting What Is Communicated Back or Any Lack Of A Response

    Sometimes, the love addict at this stage may have been totally clear with their love interest what they want and they still feeling or receiving mixed signals. The person of their infatuation may be ambivalent, stringing them along, or afraid to just be honest and give them the closure they need. Sometimes there may be a lack of response — ie: an email is sent to the love object who appears to be avoiding sending a response back. In these cases, aim for setting a boundary for yourself on how long you will wait for what you need and stick to it. Be willing to recognize when you need to either end a relationship or at least bring it down to a more casual and detached level while you pursue other options.

    For those who find they are always making clear what they want and are still waiting to receive it or feeling unheard, the lesson may be in knowing when its time to stop voicing your needs and wants realizing they will not be met or cared for. Just affirm to yourself as much as you can that you can and are willing to find someone who can meet your wants and needs.

    Step 4: Changing and Challenging One’s Views on Love

    I also recommend changing how one views love. There is something self-absorbed in all the withholding and holding on. It is focused on fear and self-protection instead of love or generosity and true interest in another person and their needs and feelings. Many love addicts actually fool themselves into thinking their co-dependence is proof that they are being more loving than anything else. However, love is about extending and exposing oneself in the face of rejection and providing a safe and open place for someone else to extend and expose themselves. Love is not manipulative, wanting to change people or situations or waiting for such situations or people to change.

    Love is not about being a martyr either. If you can’t take a risk to know anyone else or have them tell you their wants and needs, or accept or listen when they are not on the same page, how can you expect someone to care and listen concerning your own wants and needs?

    Not all unrequited love addicts are afraid to state their wants, needs, and boundaries. But, often what can happen is the torchbearer is always stating needs and boundaries and they are not listening to what is being conveyed back. They keep hoping the love object will change, mature, or outgrow his detached stance.

    A Few Self-Help Healing Tools

    While one can always benefit from professional therapies, coaching, and alternative healing sessions geared towards transmuting thought patterns, there are a few healing tools that can be used to assist recovery from love addictions (feel free to look for others as I only mention a few here).

    If one has ever used “flower essences” before (a form of homeopathy), Australian Bush Flower Essences (www.abfeusa.com for more information) has a “Relationship Essence” which contains the following:

    • Boab: helps bring change, helps clears negative core patterns that are rooted in family and which are inherited. Can also help clear negative lines of karma that exist between individuals and past life influence.
    • Bluebell: is for those who cut themselves off from their feelings and helps to open the heart and to disolve greed and rigidity. Emotions are present but withheld and there is even fear of expressing positive emotions such as joy and love, etc through operation of fear that there is just not enough and they can’t survive if they let go of all they hold onto.
    • Bottlebrush: helps one to resolve mother issues and helps one embrace major life changes. It brushes away the past allowing individuals to move on and go forward.
    • Bush Gardenia: helps one to renew passion and interest in relationships. Helps with intimacy, and resolving where there is too much self-interest or lack of awareness in a partnership.
    • Dagger Hakea: Is for helping on to release resentments, bitterness and grudges.
    • Flannel Flower: is for those who fear emotional or physical intimacy, getting too close and who have a hard time maintaining personal boundaries. Helps one to garner trust to express ones innermost feelings.
    • Red Helmet Orchid: Helps for resolving father issues, probelms with confrontation or authority.
    • Red Suva Frangipani: Is for the rocky relationship that is challenged and is also for resolving deep sense of loss and sadness when a relationship is in trouble or has ended. Helps to heal that feeling of Wedding Bush: Is for issues with commitment to a relationship, job, goal etc. It can be used for individuals who tend to flit from one relationship to another, or for those who leave relationships when the crush phase or initial attraction has diminished.

    A book I highly recommend is Addiction to Love: Overcoming Obsession and Dependency in Relationships by Susan Peabody (co-founder of LAA).

    Emotional Freedom Technique (EFT) is another tool that can help with love addictions. EFT can be easy to learn for free from demonstrations on YouTube or free downloads on various sites.

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    Source by Mandy Peterson

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  • Attractive New Regenerative Medicine Tool Uses Magnets to Shape and Stimulate Stem Cells

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    How would it have been if we could develop embryoid bodies (EBs) from individual embryonic stem cells (ESCs) using technology? This could give birth to the development of the regenerative medicines and other therapies, which does not require an external supporting matrix as needed by the traditional regenerative technology to create a coordinated assembly.

    All this is possible with a cellular magnetic Legos. A technology developed by the researchers at the Laboratoire Matiere et Systemes Complexes (CNRS/Universite Paris Diderot) is capable of combining cells with the help of magnetic nanoparticles and magnetized miniaturized magnets. In order to differentiate, it does not need any supporting matrix. The best part of this technology is that it can develop any tissues and deform them at will.

    An elaborate insight of the study has been detailed in Nature Communications. This tool infused with miniaturized magnets can be used as a great technology in the field of regenerative medicines and also in biophysical studies.

    Since the demand of nanotechnology is ever growing for providing an unprecedented solution for diagnosis and regenerative therapy, we can feel its necessity in every sphere of medicines and biosciences. Hence, this finding is another milestone for the development of regenerative tissues or therapies sans an external supporting matrix.

    However, for scientists it is not viable to use matrix for the development of cohesive and organized cellular assembly for tissue generation. This is what they find it a great challenge, especially when they have to work on synthesizing thick or large sized organ or tissue. Or sometimes, the stimulation of these tissues is quite tough as they refuse to function properly as opposed to their counterpart cartilage.

    Magnetic Cellular Lego At Scientists’ Assistance

    A new tool developed by the scientists in France, uses magnetized stem cells to alter and stimulate stem cells into 3D shapes. By using external magnets, cells can be magnetized for differentiation, assembly, proliferation and stimulation through insertion of nanoparticles. This way, these cells are turning into cellular magnetic Legos. The magnetic Legos performs as a magnetic tissue stretcher, where mobile magnets captivate aggregate developed from the cells before a second the micromagnet could attract magnetized cells. The experimenting tissues on the magnetic tray behave independently (say compression and stretching) influenced by the two actuated magnets.

    The Method Of The Experiments

    The first approach of the study was to gauge the capacity of the magnetized cells to differentiate and proliferate as similar as stem cells, and also zap pluripotency characteristic in embryonic stem cells when introduced to nanoparticles. It was aimed at developing the embryoid body applying the differentiation process of embryonic stem cells. We can call embryoid bodies as 3D groups of pluripotent stem cells, which comprise three types of skin cell types. The team further found that nanoparticles do not impact the formation of embryoid bodies in the magnetic stretcher.

    In order to form embryoid bodies using magnetized cells, it has more effective outcomes as opposed to the hanging drop method, where embryoid bodies cannot proliferate properly.

    The study further showed that the addition of the nanoparticles to the embryonic stem cells do not put any impact on its differentiation process. Simultaneously, the embryoid bodies could move toward the heart muscle in the magnetic stretcher when stimulated by magnetic cells. Thus, it proved that other than living orgasmic cells, the mechanical factors like magnetic cells can take part in the process of cell differentiation too.

    We can hope that by using this all-in-technology, we can generate tissues by manipulating stem cells, or use it as a powerful method to enhance biophysical learning possibilities.

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    Source by Richa Verma

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