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The Five Pillars of Marketing Success

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Does the following give a pretty good picture of your current marketing activity?

You have a website but you’re not really satisfied with it. You go to networking events once in awhile. If someone asks you to give a talk, you’re happy to do it. You post on Facebook and/or LinkedIn semi-regularly. When you find the time, you send an article to those on your relatively small email list. You occasionally set up meetings with colleagues to explore opportunities.

Now there’s nothing wrong with any of those marketing activities. And usually, they will result in landing some new clients.

But this is not the approach that works to get a steady, predictable stream of new clients.

Please don’t tune me out here, thinking, “Well, I really can’t do more than this. I’m already stretched thin. If you give me too much to do I’ll get overwhelmed.”

I agree. It’s not that you need to do more marketing, it’s that you need to shift your marketing paradigm from one of “Randomness” to one that is “Focused.”

Random marketing is just that; it’s all over the place. You do a little bit here and a little bit there on an inconsistent basis. You are trying to keep your face, name, and message in front of your prospective clients but the results are unpredictable.

The Random marketing paradigm is not very effective because it doesn’t gain a lot of momentum. You don’t do enough of one marketing activity to grab the attention of your prospective clients and move them to take action.

The Focused Marketing Paradigm is very different. It’s based on repeatedly communicating very directly to your target market with a very definite end in mind. It gets the attention of your prospective clients and they ultimately take action.

The Focused Marketing Paradigm has Five Pillars

Understand and implement these five pillars and I promise you’ll see a shift in your marketing results.

Pillar One: Focused Goals

A Random goal is saying something like, “I’d like to attract a few more clients to my business.” Not very compelling is it?

A Focused goal is much more specific. “My goal is to land 3 new clients in the high-tech plastics business in the Houston area with an average project size of $30,000 each by the end of the year.”

The more detail, depth, and specificity about the goal, the better. You’ve really thought through what you want to achieve and also have confidence that you could deliver if you did reach your goal. It’s so real to you that you can taste it.

What is the Focused Goal for your marketing?

Pillar Two: Focused Program or Service

Random programs or services are generalized consulting, coaching or training programs. “I offer management consulting and training to corporations.” Kind of vague, right? But this is what I hear all the time.

A Focused Program or Service is more tangible. “I offer the high-tech plastics industry Management Acceleration Programs for emerging leaders in the industry.”

In my business, I’ve always offered programs: The Marketing Mastery Program, the Marketing Action Group, and the More Clients Club. And each program has very specific parameters, deliverables, and objectives. It sure makes intangible services easier to market and sell.

What is the Focused Program or Service you’re offering?

Pillar Three: Focused Target Market

In the above example, the target was the “high-tech plastics industry.” But it’s more common to hear things like, “I work with large companies who want to increase productivity.” This is too general and it makes it hard for clients to know if you understand them and can help them.

A Focused target market is where you are absolutely clear what kinds of people or companies can most benefit from your expertise. And then you articulate that clearly.

I worked with a financial planning company last year that targeted middle class families in the Buffalo New York area. Guess who they attracted to their practice? When people read about who they worked with on their website, they said, “That’s Us!” and called them.

Who exactly is your Focused Target Market?

Pillar Four: Focused Message and Value Proposition

A Random message or value proposition tends to be too general and can be hard to pin down. It avoids making a promise that is meaningful to the prospective client.

Messages such as, “We offer the best service in the industry,” or “Smart insights into great management,” are meaningless to your prospective clients. The value is not immediately obvious.

A Focused message or value proposition zeros in on exactly what your clients get and what it means to them. I admit that this can be the marketing pillar that is hardest to pin down. Ultimately you have to test a number of different things.

For the re-launch of the More Clients Club, my current value proposition is: “Everything Self-Employed Professionals Need in One Place to Attract More Clients.” And now, of course, I’m bending over backward to deliver on that promise.

And a marketing message or value proposition is much more than a sound bite. Your message must permeate every aspect of your marketing, from your website to the emails you send out. Your prospects need to be constantly reminded of the value you offer.

What is your Focused Message or Value Proposition?

Pillar Five: Focused Marketing Strategy

A Random marketing strategy is much like the collection of marketing activities I outlined at the top of the article. You’re just all over the place, throwing something at the wall, hoping it will stick, with no organized system or plan.

A Focused marketing strategy is more like a putting on a theatrical production. You have the script, the actors, rehearsals, and opening night, all executed on a strict timeline.

Two examples:

For my Marketing Mastery Program, I held a series of introductory teleconferences, invited those interested to apply for the program, interviewed each applicant, and then converted 50% into participants. Over a 6-week period, I filled my business for a full year – four years in a row.

A career coach in one of my programs recently filled her practice in three months with a focused campaign of personalized emails designed to get appointments with her ideal clients. Then she converted a large percentage into paying clients.

That’s the power of a focused marketing strategy.

You need to identify the right marketing strategy for your business, but even more important is the way you organize and implement the strategy.

Developing a focused strategy is the most complex and challenging of the Five Pillars. You can’t just put together something haphazardly and hope you get the equivalent of a professional Shakespearian production.

What is your Focused Marketing Strategy?

If you work to build a focused plan with these five solid pillars, your marketing will work better and faster, attracting more of your ideal clients, usually at a higher rate.

I recommend you work on one pillar at a time. Write them out and fine-tune them until you feel confident and excited about them. Yes, you will need to do some research and study to make sure your plan is viable. But this is certainly better than spinning your wheels with a random strategy that is going nowhere.

Cheers, Robert

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Source by Robert Middleton

Views: 0

November 9, 2022
Alternative Medicine – Shiatsu Massage

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The object of most massage is to relax and let stress melt away. In alternative medicine, shiatsu massage is actually used to align and balance the different meridians in the body, through specific pressure points. This practice of balancing the meridians makes it like acupuncture, but without needles. shiatsu is actually older than acupuncture.

A shiatsu massage differs from other types of massage in several ways. This type of massage originates in Japan. shiatsu actually means "finger pressure" in Japanese. The meridians that the shiatsu massage therapist focuses on are the pathways that bring energy, or "chi" into the body.

The massage is done on the floor, with the client lying on a mat or futon cushion. It is done fully clothed. The therapist does not use oil or lotions, so there is no need to take off your clothes to receive a shiatsu massage.

Unlike a traditional massage, the shiatsu massage therapist will ask the client to begin the massage lying on their back. They will then check the organs by pressing on them individually within the abdomen. While pressing, they are checking on the health and suppleness of the organs. The information they get from this analysis will instruct them on how to proceed with the massage.

After this evaluation is complete, the client will lie face down, while the shiatsu body work is done on the back of the body. The massage will usually end face up with a recheck of the organs. This will tell the therapist whether progress has been made, and indicate what to work on in the next session.

Although shiatsu means "finger pressure", there are actually a variety of techniques used during a massage session. You may experience rocking of the body, rotation of the limbs, and stretching of the limbs and muscles.

So, the shiatsu massage therapist is working to help you be relaxed, yes. But, the main objective of the massage is to work within your body's meridians to achieve balance and healing. Before beginning a career in shiatsu massage, the therapist will consult and memorize a meridian chart, which shows which body systems and organs are affected by certain meridians.

The main reason that this massage is done on the floor is that the shiatsu massage therapist will be using their whole body during the massage. This is in contrast to the average massage therapist, who uses a table and pressure from their hands to deliver the massage. It's common for the therapist to use their elbows, feet, and pressure from the whole body to treat the client.

This traditional form of massage has been considered to be "medicine" for many years by different cultures. It is not covered under health insurance, and is not proven to have curative qualities under today's definitions of modern medicine. So, it doesn't have scientific proof, but has stood the test of time. Many people rely on it today, and will continue using it to balance their chi.

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Source by Cat Harvey

Views: 0

July 28, 2022
Entrepreneurship Development

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Who is an entrepreneur?

An entrepreneur is someone who manages and organizes any form of business. Who has the capability to take initiatives, motivate others, work in a team, and become a leader. He is a man who starts his own venture not seeking for a job but providing many people a hope of life.

Why Entrepreneurship?

Entrepreneurship plays an important role in case of economic development of a country. A lot of problems of our country would be solved if people will start considering entrepreneurship as the first option for their career.

Employment:

One of the greatest problems of our country is “Unemployment”. Let’s see how entrepreneurship tackles with this problem.

Current employment opportunities can only cater 5 – 10 % of population. Entrepreneurs generate employment both directly and indirectly, directly by self employment as an entrepreneur and indirectly by starting many industrial units where they offer jobs to millions of people. Thus entrepreneurship is the best way to fight with the evil of unemployment.

National Income

National Income consists of the goods and services produced in the country. The goods and services produced are consumed within the country and can also be exported to other countries. The domestic demand increases with increase in population and increase in standard of living. The export demand also increases to meet the needs of growing imports due to various reasons. An increasing number of entrepreneurs are required to meet this increasing demand for goods and services. The manufacturing rate of any developed country lies between 60% – 70%. But unfortunately in our country this rate is below 40 %. If you want to become a great entrepreneur or want to do something for your motherland, become a manufacturer not just go for a service industry.

Dispersal of economic power:

Industrial development normally may lead to concentration of economic powers in a few hands. This concentration of power in a few hands has its own evils in the form of monopolies. Developing a large number of entrepreneurs helps in dispersing the economic power amongst the population. It may help in weakening the harmful effects of monopoly.

Better standard of living:

Entrepreneurs play a vital role in achieving a higher rate of economic growth. They are able to produce goods at lower cost and supply quality goods at lower price to the community according to their requirements. When the price of of the commodities decreases the consumers get the power to buy more goods for their satisfaction. There is a great demand of such entrepreneurs who can make this thought possible.

Creating solutions for society :

An entrepreneur is a person who creates solutions not only for the problems of his business but for the whole society. Entrepreneurs play a key role for innovations and creative ideas that solve different problems in the world with the efficient use of technology. What is needed? or desired should be created with appropriate use of technology. This gives a clear thought of “Creating solutions with technology!”

The benefits and needs of entrepreneurship is endless. The greatest demand of today’s world is simply “Be an Entrepreneur!” that will solve economic problems of your family, your society, your people and your country. Let’s create wealth,not just seek for a salary.

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Source by Mohammed Faizan Ansari

Views: 0

July 28, 2022
How to Think Like a Marketer
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Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales.

Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.

Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like a marketer.

When you have a marketing mindset, you ask how you can build brand awareness to help your target audience become familiar with your products and services, and you as well. Developing that know, like, and trust factor with your audience is key.

As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started:
- Know Your Product & Service Inside Out: This may sound obvious but think about how many times we, as customers, have walked away from buying something because the person helping us couldn’t answer a few basic questions about their product or service.
- Find Ways to Leverage Mistakes of Competitors: It’s easy to see what the competition is doing well but just as much (and sometimes even more) can be learned by observing what your competition is doing not so well. The Internet is saturated with career service companies, but what makes your career service better than your competitors? Do your homework. Where are they weak? What client needs are not being met and what can you do to step in and meet those needs?
- Point Clients In Your Direction: Solve client problems. Point them to one of your services or products and emphasize the benefits, value, and results they can gain from it-being a solution to their problem.
- The “Bottom Line” Isn’t Just About Money Coming In: Looking for ways to save is just as important as finding new revenue streams. Instead of just recording where the money is going, watch for places to save. When looking at those numbers is there a way that sales can be made more efficiently?
- Every Client Interaction Is a Networking Opportunity: The word “networking” makes some people uncomfortable. But it doesn’t have to be about schmoozing or closing a sale. It’s simply having a conversation in an effort to build new relationships or strengthen current ones.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”-Peter F. Drucker

In business, everything ties into marketing in one way or form-what you wear, how you communicate (verbally and non-verbally), and what you do to attract, retain, and maintain client relationships. All of it affects or contributes to the profitability and success of your business.

Thinking like a marketer is a way of ensuring your company’s longevity.

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Source by Maria Hebda

Views: 0
July 27, 2022
Why Sales Doesn’t Have to Be a Numbers Game

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Telling stories is a great teaching tool to use in many fields, especially sales. At one of our recent workshops on pain, a participant from a technology company shared a story about an experience he had at a big-box TV store. This person went in to the store to learn more about flat screen TVs, with no intention of buying. He just wanted more information so he could make an educated decision when it came time to buy a TV, and get the best deal online, not at a store.

When our participant entered the store, he was greeted right away by a sales person, and before he knew it, the sales person was telling him all about the great features and benefits of each widescreen TV. The sales person never asked a single question about why he was visiting the store, or if he’d even been there before. The sales person was nice but never uncovered any pain. All he did was say, “Can I help you?”, and then proceeded to “spill his candy all over the lobby”, and give our participant all the ammunition he needed to go get his best deal online. The sales person never had a chance to close the deal.

Far too often, salespeople try to spill their candy in the lobby for a living. They throw information and free advice and their own time and money and resources against a wall hoping some of it will stick. “If I go to enough networking events, if I make enough new prospecting calls, if I talk about my product enough, if I ask enough people if they need this for their business, and if I make enough cold calls, then I’ll be successful.”

The numbers game is one way you can approach your career, but it requires a lot of work, and it often wastes a lot of time. On the other hand, the Sandler System is all about working smarter, not harder. Furthermore, if you combine the same tenacity and work smartly to uncover a prospect’s pain, you will become a Robo-Salesperson. Armed with new, effective questioning strategies and proven sales techniques, you will discover the prospects’ problems and deep-seated emotional needs, pains, and desires to find solutions (ones that you can provide). This will result in dramatically increasing your sales and reducing your work time and stress that goes with it.

Another participant in our Sandler Sales program sells gauges to machine shops and other companies. This guy is very meticulous and had a phone prospecting system he followed diligently, but when he left messages, very few returned his calls. Sound familiar? Well, this guy enrolled in our advanced training program and he carefully tracked all his results. Here’s what he found:

After the first year of learning the Sandler Sales System, his market of selling to machine shops experienced a 5% decline, however, his personal sales went up 28.6%. Since he worked on a straight commission, his personal income went up an equal amount. So, his income went from $93,000 up to $119,598. Our sales guy attributed this to learning how to leave an effective voicemail message, encouraging his prospects to call back, and it worked. After his second year in the Sandler course, his sales went up another 32.3% and his income increased to $158,228. Why? He became more effective at closing deals. In the first two years in the training program, he had boosted his commissions by 70%. The bottom line, none of his success would have happened without learning to uncover his prospects’ pain.

By the way, if you’re one of those people who believe “you can’t teach on old dog new tricks,” check this out. This guy wasn’t a kid. He was about 50 years old when he started learning the Sandler way, and still made those drastic improvements. I’m happy to say that 14 years later, he continues to attend and take advantage of our President’s Club classes. This sales leader is committed to being at the forefront of his industry’s selling knowledge curve and providing for his family, himself, and his own retirement.

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Source by Greg Nanigian

Views: 0

July 26, 2022
Why Is Medical Coding Essential in Healthcare?

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Nowadays, there are a lot of health care professions out there, but medical billing is on the list of top professions. Around 20 years back, there were not many job opportunities in the healthcare industry. Now, there are lots of job opportunities in the healthcare market. And this has increased the demand for medical coding professionals. Let’s find out why medical coding is essential in healthcare.

What is medical Billing and Coding?

What do you do when you are sick? You go to a medical doctor. At the doctor’s office, you deal with a doctor and his assistant. But you may not have noticed but there is another professional in the process who ensures you get the best treatment. They work in the background but are just don’t pay attention to them because of our health problems. The role of these professionals is to make sure your medical claims are billed and processed properly.

There is a difference between medical billing and medical coding as different individuals handle them. For this purpose, individuals train and prepare for the job. Let’s find out the difference between their roles.

The primary role of a medical coder is to decode the procedure or service mentioned on the documents given by the doctor to the patient. Next, he decides on the right type of procedure and diagnosis code for submission. Actually, the medical coder takes their time to assess and code the data to ensure the billing is free of errors.

Next, the medical biller uses the right codes to enter the claims and then submits them to the relevant insurance provider for billing. For updates, the biller keeps in touch with the insurance provider to ensure the approval of the claims. In case of any discrepancies, the medical biller may update the patient on what is going on.

Career Opportunities

If you want to ensure that the medical institutes run efficiently, the importance of medical coders and medical billers can’t be denied. The billing and coding professionals are an integral part of the system to ensure that the records are updated and handled properly.

Recently, there has been an increase in job opportunities for trained medical coding and billing professionals. As the life expectancy and population increases, the demand for these pros will keep on going up, says the reports released by the Bureau of Labor Statistics.

Actually, these professionals are appointed at nurse care, medical billing companies, rehabilitation facilities, insurance companies, private clinics, and hospitals, just to name a few.

If you want to join this field, make sure to get certificates by undergoing proper training. Usually, these pros need to undergo post-secondary training.

It’s not hard to achieve this feat. All you need to do is sign up for a medical billing and coding program. As soon as you have gone through short training, it’s time for you to apply for your desired job at a nearby medical facility.

So, this was a description of the importance of medical coding in healthcare.

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Source by Shalini M

Views: 0

July 26, 2022
Learn How to Cultivate Self-Discipline As a Success Mindset

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Do you understand the connection between what you think and the success you experience, or do not experience, in your job or career? If you could learn to discipline your thoughts towards an attitude of success, do you believe it is possible you could in turn become successful?

There is a well-known phrase that talks about the importance of working smarter and while there are many interpretations of what it can mean, overall it is meant to emphasize the benefits of being focused, disciplined, and working hard. Hard work is the backbone of any career but over time, and when routine work habits are established and set in, the effort that a person exerts may become conditionally based. It could be due to a person’s perception of a “bad” boss, poor working conditions, not receiving a pay increase or recognition for their effort, and the list continues. While there may certainly be merit to these feelings, it serves no real purpose to make working hard a conditional characteristic of your job performance.

If you care about your career development then working hard needs to be a top priority every day. However, hard work may seem unjustified if a person’s expectations are not being met and that is where self-discipline comes into play. It is a matter of always being in control of your performance and responsible for the quality of your work. It also involves making a commitment to yourself and your career, one that is not dependent upon circumstances or influenced by circumstance no matter how challenging it may seem at the time. This will allow you to become disciplined and know that your best performance depends upon consistent effort, which establishes a mindset of career success.

Why Self-Discipline Matters

The development of a disciplined mindset allows you and your job performance to shine; whereas, the lack of intentional discipline sets you up for failure. Self-discipline is based upon a logical and rational perspective, is focused on being in control, and prompts the use of productive work habits. It is proactive with regards to job duties and career development, and it requires concentrated effort rather than striving to achieve absolute perfection.

Without self-discipline a person is more likely to be impulsive and unfocused, act based upon emotional responses, and be reactive to circumstances. It is easy to begin to work on becoming self-disciplined, whether or not it is a habit now, if you start by establishing an intention and make it a goal to perform your best at all times. It does not require prolonged struggle, only career goals. You can make choices based upon what is best for your job and/or career. Self-discipline involves maintaining control over your attitude, mindset, emotions, and thoughts at all times.

Discipline and Doing Your Best

Your job has a specific description, or at least an expectation of what it is you are supposed to accomplish. Over time, and as you become familiar with the daily tasks, you can determine what the minimum amount of effort is needed to complete the required duties and that may be enough for you to feel good when the workday ends. Then there are circumstances that influence the amount of effort you put in. There may be too much work, an upcoming deadline, or person in authority who is pressuring you to take on more work. You may willingly or grudgingly do more as requested; however, when you stop to consider this job do you realize it is your career at stake?

The attitude you develop about your job will also influence the attitude you have about your career development and progress. If your job performance involves putting in the minimal effort it is usually accompanied by feelings of job dissatisfaction and that may create a negative mindset about your career. It means you view your effort from the perspective of what you get from the job rather than what you can gain from it in the long term. When you are disciplined you maintain behaviors and an attitude that bolsters your daily productivity, which also provides you with the confidence needed to excel even when circumstances are less than perfect.

Learn to Develop Purposeful Intent

How do you feel good about a job and maintain that attitude, even when circumstances cause you to dislike it? You cannot force yourself to feel positive emotions when there are events or people who prompt negativity or feelings of frustration. What you can do is to change your perspective and that is where self-discipline matters. You can decide that you are going to feel good about yourself as a professional or as an employee despite the current conditions and anchor it to a position statement that is focused on your career goals. This allows you to create a disciplined mindset with purposeful intent and focus.

Your career is a series of steps and progress will occur over time and for some it will be accomplished through more than one position or job. At the heart of this is you as a person, and it is you who has an ability to learn and grow. With purposeful intent you can view each job as a stepping stone, which provides skills, knowledge, and direction. If one job does not meet your expectations or provides difficult conditions to work in, itemize what you have gained from it, list this information on your resume, and decide upon your next step. But no matter what, always make certain you have a disciplined focus or you will venture off course in your job and career plans.

Consider How an Employer Views Your Disposition

Consider for a moment that you are a hiring manager. What is the type of candidate you would consider hiring, if you were looking at more than the job description? Is it someone whose tone displays obvious frustration and does not seem to have much to say that is positive about their current employer or existing job? That is not a likely candidate for an employer based upon their attitude alone.

Now consider a candidate who comes along and has a professional presence, demonstrates a clear understanding of their career path or goals, and can articulate what they have gained from each of the jobs they’ve held throughout their career. That is a candidate who will likely gain your interest, even if they are not considered for the position, because they have demonstrated a disciplined mindset.

The point of reviewing these scenarios is to show the contrast between someone who possesses an underlying feeling of career helplessness or career control, which also demonstrates the difference between a disciplined and undisciplined mindset. If would like to be the candidate who is likely to get hired, establish a goal to be highly disciplined and productive.

Your disposition will carry over into the tone you convey when you speak with potential employers, along with your overall attitude about career development. As a professional resume writer I can spot a person’s disposition through their choice of words and how they describe their jobs when I talk to them. Someone who is disciplined and views all jobs as a learning experience has self-confidence about who they are and the talents they possess, regardless of job conditions or circumstances.

How to Develop Self-Discipline and Focus

Career Planning: You can begin to develop a hard-working, self-disciplined mindset right now by first examining your career plans. If you cannot articulate the specifics of your career, now is the time to get started. At the very least, decide upon a short-term and a long-term career goal. This will give you a sense of direction, one that can help you find what can be learned instead of focusing on existing working conditions.

The purpose of developing a career plan is to provide you with an ability to create purposeful intent. When you walk into the workplace each day you can remind yourself you are able to learn from any situation, even if what you learn is that you are no longer growing or moving forward in your career.

Learning and Growth: An important component of a disciplined mindset is maximizing your learning and growth potential. If you have developed a productive working relationship with your supervisor or manager, ask them if there is more that you can do. For example, perhaps you can take on an extra project that is based upon a departmental or business need. To some people this may seem to be counter-intuitive and an attempt to become the “teacher’s pet” – or some other type of negative phrasing.

If you are asking from a perspective of having a genuine interest and seeking professional development, and the need is recognized, this will create a feeling of accomplishment within you. As you continue to work hard you may even extend the timeline that you work for this particular employer. You will also likely be viewed as valuable employee, although the ability to remain disciplined will matter most in the long term for your career.

Self-Discipline as a Success Mindset

Becoming disciplined can have a variety of descriptions, including working hard, attaining maximum productivity, or maintaining a focus on what must be accomplished every day. The most meaningful correlation between a focused mindset and effort is the development of peak performance. This working definition speaks to the heart of what working to the very best of your abilities should mean. It is striving to maximize your performance with your current skills and abilities while being open to learning and development, and putting in more than the minimum effort required.

There are going to be times when you aren’t at the top of your game and that is certainly understandable. There will be some days that you find yourself working to the very best of your abilities and other days that find you putting in the best effort possible. The importance of being disciplined means that you do not allow job conditions be the reason why you are not functioning at peak productivity; whether there are new policies to adapt to, additional demands made of your job, or other circumstances.

You can always be in control of your actions and strive for peak performance as a matter of your career development. Learn to develop self-discipline as a mindset and attitude about how you work every day and watch your career continue to evolve as this sense of self is reflected in the outcomes you experience, both personally and professionally. The most effective way to be in control of your career and establish a pattern of success is to control how you think and how you work. Self-discipline is a productive state of mind and focused attitude that you can implement starting now. When your attitude is honed on performing your best, you will find yourself mentally resistant to adverse conditions and ready for new career opportunities. You are mentally disciplined and both you and your career are transformed.

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Source by Dr. Bruce A. Johnson

Views: 0

July 24, 2022
Building a Multi Level Marketing Business

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A multi level marketing business is only successful if the business owner can strike a balance between selling the product or service and building a sales group or downline. Be particular about how you present yourself and your business. A professional image will bring you success faster than a sloppy appearance.

Sales

To make money with a multi level market business you need to sell products or services. Some multi level marketing businesses use a home party model. Others use seminars and internet sales. The best way to be successful is to find a business model that suits your personality.

While giving your sales presentation, drop hints that you are looking for people to do exactly what you are doing. The key is to be friendly and look successful. What you say is just as important as how you say it. For example; a very successful person who sold educational books through a home party plan would tell people that “I am looking for people who want to help promote literacy in children.” Compare the phrase “selling books” to “promoting literacy in children.” Which phrase sounds more appealing to you? Are you selling vitamins or helping people live healthier lives?

Attend seminars, watch videos and read books to become familiar with multi level marketing techniques. Books by Zig Ziglar and John Q. Maxwell contain very helpful information. Both authors have extensive knowledge about sales and building successful business relationships. Find out what others in your business are reading.

Investment

To be successful in a multi level marketing business, you will need an upfront investment of time and money. The startup cost is much greater than the initial purchase of products. If you are serious about making career income from a multi level marketing business you will need to invest in a business phone, a computer with internet access, a color printer and scanner, business letterhead, and business cards. A website is very helpful and adds legitimacy to your business.

Business clothes are another expense. You will not be successful selling in a t-shirt, jeans, and sneakers. Even when you are starting out, you need to look like you are making money. Dress according to the product you are selling. Know your target customers. If you are selling to working class individuals dress business casual. For upper-level business clients, a suit is required.

Building Contacts

Building contacts is the key to successful multi level marketing. Initially make a list of everyone you know. These are your initial sales calls. When you contact these individuals, ask them for names of people they know who might be interested in this opportunity. Networking is the key to being successful.

Successfully combining sales, image, and networking will bring you success in your multilevel marketing business adventure. The initial investment of time and money will repay you many times over once your business is up and running. Network to meet as many new people as you can as this is the fastest way to grow your business.

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Source by Ron Malezis

Views: 0

July 23, 2022
My Wife Thinks I’m Immature! What Steps Can Help Change This

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Your wife tells you that you’re immature. Perhaps you agree with her, or maybe you think she’s way off base. Regardless of your stance on the issue, she’s clear on hers. It’s hurtful knowing that the woman you’ve chosen to spend your life with sees you as nothing more than a child in a man’s clothing. Her comments sting, her attitude overshadows all the great things you do and you’re getting tired of trying to please her when you truly believe you’re fine exactly as you are, right?

There’s a very specific dynamic that dominates a marriage when the wife views her husband as immature. She’ll tend to take the reins on everything from major decision making to raising the children. Over time, a man in a relationship like this will start to feel as though his opinion and contributions aren’t welcomed or embraced. Once a marriage hits this bump in the road, it can be difficult to get it back on a loving and mutually respectful path.

Talk to Your Wife About Your Concerns

Before you can work on changing how your wife views you, you must get to the root of why she holds the opinion of you that she does. In some marriages, it’s obvious in that the husband refuses to take on the necessary responsibility that a married partner must carry. This may manifest itself in a man who hasn’t chosen a career path yet even though he’s been out of college for a decade, or it can be a man who insists on splurging on things that the couple can’t afford.

If you’re unsure why your wife continually views you as immature, ask her. You must be prepared to hear some difficult things about yourself. In fact, when you ask your wife about how she sees your behavior, this may actually open the floodgates and she’ll pour out every criticism she has of you.

View this as a step in a positive direction. Try not to become defensive. Instead, absorb it as a tool for change and a means towards a closer, more enriching marriage.

Do Things Within Your Marriage That Command Respect

If someone views you as immature it may be a sign that they simply have little or no respect for you. In the case of a married couple, this can stem from any number of circumstances but it’s generally something that can be rectified.

Commanding respect may feel like an ominous task, particularly in the case of a man who wants his wife to show him more respect. But it’s often your own view of yourself that others will follow. For instance, if you don’t take care of yourself physically or emotionally, your wife may start to believe that you don’t value yourself. In turn, she’ll begin to devalue you as well which can result in her seeing you as someone who isn’t on the same level as she is.

Working on improving yourself is a simple way to garner more respect from your wife. Take stock of where your life is compared to where you want it to be at this point. Perhaps you believed that you’d be running your own company by the age of thirty, or maybe you envisioned yourself a successful investor by the time you entered your forties. Whatever your life goals have been now is the time to redefine them and start making them a reality.

When a person invests more energy, care and time in themselves, others follow that lead. That’s why you must start putting more effort into becoming the man you know you’re capable of. You can show your wife, through dedicated actions, that you aren’t the immature boy that she believes she marries. Instead, begin showing her that you are indeed a focused and mature man who now sees the potential within himself.

Don’t Try and Hurt Your Wife in Retaliation for Her Criticism

When a person we love hurts us verbally there’s a very strong temptation to throw something just as hurtful back in their direction. You may have already done this with your wife when she referred to you as immature. If you have, ensure that it’s the last time it happens.

If you fall to the same level of your wife and throw hurtful words in her direction, you are showing her that you are the definition of immature. You are, in fact, proving her own point for her. Children like to engage in hurtful banter that often results in one person being so stung that the relationship will never be the same. It’s much worse when it’s married adults who are engaging in this type of destruction behavior.

The next time your wife tells you that she thinks you are immature, you need to respond in a very specific way. Look her straight in the eye and calmly say, “you are entitled to your opinion, but I disagree.” Then end the conversation by leaving the room or saying goodbye if it’s via telephone. Don’t engage her a moment longer because if you do you will be tempted to say things that will escalate the situation until you both are hurt.

If you repeatedly handle the situation with this type of dignity and grace your wife will soon realize that her words are hollow. You’ll be showing her that you are indeed mature, calm and reasonable.

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Source by Gillian Reynolds

Views: 0

July 22, 2022
Find Your Success Sweet Spot!

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Most people don’t show anyone their scars and bruises or share their “up to their eyeballs in the dirty stuff”, real and RAW stories of what the journey to success is sometimes like.

They usually reveal the rainbows and glitz of it instead.

The pretty and SHINY version.

When only the SHINY and glammed-up version, smelling like roses is revealed it seems off and PHONEY, like they’re disingenuous or hiding something.

And truth is an empowering act — because the Universe only works in the truth of the matter. So, while someone only shows mostly pretty and SHINY stuff she/he has one foot in a false reality and the other foot in some of the truth. The Universe only works in the truth of all matters. Truth be known the Universe led you to speak to this person because she/he has been through what you are struggling with and would share their solution, if she/he knew the truth of what you are experiencing.

That aside, Success comes wrapped up in something called ‘WORK’.

Are you resisting the idea of HARD work in your business or career?

The “Law of Attraction” doesn’t mean that successful people are sitting behind a mahogany desk all day and aren’t PUSHING themselves, breaking a sweat or putting out fires.

And when you resist HARD work you are keeping yourself from LEANING in and getting the dirty work done.

Are you believing the pretty and SHINY version of the Law of Attraction – that successful people had some lucky break or were especially talented or gifted in some magical way and were somehow omitted from the heavy TASK of working?

If so, accept my empathy for the misinformation!

You can decide to make a change and get to work and commit to your success no matter how difficult or afraid of failing you are, and no matter what – LEAN in and figure it out you need to do. You can adopts a ‘Do or die mode. Beast mode’.

That’s the real secret to success.

A persistent “I will figure it out AND WIN no matter what” attitude.

Frequently for some wild reason past clients came out of the woodwork and leave me beautiful grateful email messages and Facebook messages about their success BEYOND working with (some are clients who are from a year or two ago). I treasure each one as if it was the only grateful message I received.

I won’t mislead you that all people show up to work with a committed “all-in” attitude. Many have bought into the ‘secret’ as a magic fix. They are sorely disillusioned when they didn’t create their magical success. Then, I am the one to dispel the myth. I need to help them to Turn On, Tune In and Tap In to the depths of their strength and courage to persevere and do the HARD work.

Somewhere hidden in the recesses of your “contract” is an often overlooked fine-print statement that is quite easily forgotten: The party of the first part (you) to the party of the second part (the Universe), you hereby agree that according to the messages you send out to the Universe, so you shall reap.” This phenomenon is written in the Bible, Galatians VI (King James Version), “Whatsoever a man soweth, that shall he also reap.”

Did you know that every person who has created financial freedom has one or more mentors. Ask Elon Musk, Bill Gates, Warren Buffet, Sir Richard Branson, Oprah Winfrey, Madam C. J. Walker, first female, self-made millionaire, other self-made female millionaires–Meg Whitman, former eBay owner, first CEO for a hi-tech company, Hewlett-Packard, Beyoncé Knowles, pop singer, Danielle Steele, romance author, Taylor Swift, singer/songwriter, Diane von Furstenberg, clothes designer, and Judge, Judy Shiendlin, TV personality.

Together, we developed a plan, and they fought their own demons and WON.

They strapped their grown-up shoes on when the going got hard, leaned in and embraced new ways of being, discovered new found confidence, stepped beyond their comfort zone, and WON.

And they keep on winning long after their initial mentoring work is over.

Anyway…

If you’re interested in doing the work and committing to your success (because there is no success without commitment) book a call and allow me to assist you to create your success and Financial Freedom.

Don’t wait. Book a call http://drdorothy.net and get your business or career rocking TODAY!

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Source by Dorothy M. Neddermeyer, PhD

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July 21, 2022