Global Digital Store – Ebooks and Softwares

Tag: Campaign

Building a House E-mail List

Within any type of online business creating and building an effective e-mail list is a necessary business practice in order for a company to retain information surrounding consumers in specific markets. With an effective e-mail list, it is possible to properly implement an e-mail marketing campaign which is both measurable and successful. But how do you create a good list? Well list building, a lot like other forms of information capture, carry their own little tricks of the trade and here today in this article we are going to look at some excellent tips which will help you on your way to creating fantastic e-mail marketing lists…

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http://www.associationofmarketing.org/articles/view.php?article_id=6947

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March 30, 2020
Promotional items – The Simplest Way to Drive Marketing Message/Brand

One of the very significant aspects of promoting and marketing business services is by creating brand awareness using promotional products. Product and promotion go together, where several ways and sources of promotion are advertising, marketing, media, magazine, etc. A good promotional product campaign involves organized efforts to make the product reach target customers, which ultimately helps to boost the product?s sales and brand value. General promo merchandise or cheap promotional gift items can provide a higher impact on targeting business sales. Before launching new products into the market, special events and shows can also be done for promotion. With advanced technology, it has become more compatible to promote your goods as custom promotional items that deliver great business recognition…

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http://www.associationofmarketing.org/articles/view.php?article_id=7150

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March 29, 2020
How Often should You be Monitoring Your Pay-Per-Click Data?

Every internet business owner knows the importance of a PPC campaign. But the exact analytics of the same may not be known to everyone. The written description is critical in a pay per click campaign. The purpose of the written description is to attract targeted visitors, who are likely to be your buyers and not just any or every visitor…

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http://www.associationofmarketing.org/articles/view.php?article_id=7730

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March 26, 2020
Motac to introduce new campaign to replace VM2020

KUALA LUMPUR: The Ministry of Tourism, Arts and Culture (Motac) will introduce a new campaign to replace the Visit Malaysia 2020 (VM2020) campaign, which was cancelled following the Covid-19 situation.

Minister Datuk Seri Nancy Shukri said the long-term campaign would capitalise on the ‘Malaysia, Truly Asia’ brand while highlighting the country’s unique experiences.

“Motac is confident that this effort will strengthen the country’s competitiveness and sustainability in tourism while ensuring the industry is inclusive,“ she said in a statement today.

On March 18, Nancy announced the immediate cancellation of VM2020 to prevent the spread of Covid-19, in addition to the impact of the outbreak, which had affected the local and international tourism sector.

Following the Covid-19 outbreak, Nancy said tourism industry players such as hoteliers, travel agents as well as food and beverage businesses suffered an estimated losses of RM9 billion in the first quarter of the year.

As such she said, after discussing with the industry players on March 17, it was decided that a strategic action plan should be introduced.

“Motac has put in place an action plan to help revitalise the industry and ensure the well-being of Malaysians whose livelihoods depend on this industry.

“Among those present were representatives of the associations from the hotel and tourism industry, bus operators, traders, tour guides and taxi drivers. The meeting was organised by the Tourism Recovery Action Council (TRAC),“ she added.

Nancy said Motac would discuss with the Ministry of Finance and related agencies, in looking into details tabled by the tourism industry players especially on the forms of assistance that could be channeled to the industry. – Bernama

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https://www.thesundaily.my/local/motac-to-introduce-new-campaign-to-replace-vm2020-NX2176593

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March 24, 2020
Pass the message: Five steps to kicking out coronavirus

Geneva, 23 March 2020: FIFA, the international governing body of football, and the World Health Organization (WHO) have teamed up to combat the coronavirus (COVID-19) by launching a new awareness campaign led by world-renowned footballers, who are calling on all people around the world to follow five key steps to stop the spread of the disease.

The “Pass the message to kick out coronavirus” campaign promotes five key steps for people to follow to protect their health in line with WHO guidance, focused on hand washing, coughing etiquette, not touching your face, physical distance and staying home if feeling unwell.

“FIFA and its President Gianni Infantino have been actively involved in passing the message against this pandemic since the very beginning,” said WHO Director-General Dr Tedros Adhanom Ghebreyesus at the virtual launch of the campaign at WHO headquarters in Geneva, Switzerland. “Be it through campaigns or funding, FIFA has stood up to the coronavirus, and I am delighted that world football is supporting WHO to kick out the coronavirus. I have no doubt with this type of support that together we will win.”

“We need teamwork to combat the coronavirus,” said FIFA President Gianni Infantino. “FIFA has teamed up with WHO because health comes first. I call upon the football community worldwide to join us in supporting this campaign to pass the message even further. Some of the greatest players to have played the beautiful game have put their names to the campaign and are united in their desire to pass the message to kick out COVID-19.”

Twenty-eight players are involved in the video campaign, which is being published in 13 languages.

Sami Al Jaber (KSA), Alisson Becker (BRA), Emre Belözoğlu (TUR), Jared Borgetti (MEX), Gianluigi Buffon (ITA), Iker Casillas (ESP), Sunil Chhetri (IND), Youri Djorkaeff (FRA), Han Duan (CHN), Samuel Eto’o (CMR), Radamel Falcao (COL), Laura Georges (FRA), Valeri Karpin (RUS), Miroslav Klose (GER), Philipp Lahm (GER), Gary Lineker (ENG), Carli Lloyd (USA), Lionel Messi (ARG), Mido (EGY), Michael Owen (ENG), Park Ji-sung (KOR) , Carles Puyol (ESP), Célia Šašić (GER), Asako Takakura (JPN), Yaya Touré (CIV), Juan Sebastián Verón (ARG), Sun Wen (CHN) and Xavi Hernández (ESP).

A video campaign, which will be published on player and FIFA digital channels, is also being provided as individual localized files to the 211 FIFA member associations and media agencies, together with a graphics toolkit for implementation on social media to further pass the message.

Hands:

“It starts with your hands,” says Alisson Becker, WHO Goodwill ambassador for health promotion, Liverpool FC and Brazil goalkeeper, and The Best FIFA Men’s Goalkeeper, 2019. “Please wash your hands frequently with soap and water or an alcohol-based solution.”

Such frequent washing with soap and water, or preferably with an alcohol-based hand solution, kills viruses that may be on your hands. It is simple, but it is very important.

Elbows:

“Cover your nose and mouth with a bent elbow or tissue when you sneeze or cough,” says Carli Lloyd two-time FIFA Women’s World Cup winner from the United States. “Dispose of tissue immediately and wash your hands.”

Droplets spread the coronavirus. By following respiratory hygiene, you protect the people around you from contracting viruses, such as cold, flu and coronavirus.

Face:

“Avoid touching your face, particularly your eyes, nose or mouth to prevent the virus from entering your body,” adds FC Barcelona and Argentina forward Lionel Messi, The Best FIFA Men’s Player in 2019, and a multiple FIFA Ballon d’Or winner.

Hands touch too many surfaces and can quickly pick up viruses. Once contaminated, hands can transfer the virus to your face, from where the virus can move inside your body, making you feel unwell.

Distance:

“In terms of social interaction, take a step back,” says Han Duan, who represented China PR 188 times in an international career that spanned 11 years. “Stay at least one metre distance from others.”

By maintaining such social distancing, you are helping to avoid breathing in any droplets from someone who sneezes or coughs in close proximity.

Feel – know your symptoms:

“If you feel unwell, stay home,” concludes Samuel Eto’o, former FC Barcelona and Cameroon striker, who represented his country 114 times. “Please follow all instructions provided by your local health authorities.”

If you have a fever, cough and difficulty breathing, seek medical attention and call in advance.

Keep informed as local health authorities provide the latest information on the situation in your area. Please follow their specific instructions, and call in advance to allow them to direct you to the appropriate local health facility. This serves to protect you and to help prevent the spread of virus and other infections.

FIFA have also pledged $10 million to support the COVID-19 Solidarity Response Fund for WHO.

For more information, please consult @WHO and follow the latest information online.

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https://www.who.int/news-room/detail/23-03-2020-pass-the-message-five-steps-to-kicking-out-coronavirus

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March 24, 2020
50% discount on traffic summonses paid online: Police

KUALA LUMPUR: Police are offering a 50% discount on traffic summonses for fine payments made online between Wednesday and Sunday.

Federal police traffic investigations and enforcement department director DCP Datuk Azisman Alias said today that the fine settlement via the e-payment campaign was offered in conjunction with the 213th Police Day commemoration.

“The campaign is intended to encourage the public to make online payments following the closure of all summons payment counters nationwide since March 18. It is also a way for us to encourage the public to adhere to the movement control order (MCO) currently being enforced in the country,“ he said.

Azisman said to lighten the financial burden the public is currently undergoing, police will offer the discount on summonses issued for certain offences.

He said the e-payments can be made on two portals – www.myeg.com.my and www.rilek.com.my.

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https://www.thesundaily.my/local/50-discount-on-traffic-summonses-paid-online-police-HC2172485

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March 23, 2020
AdSense Direct from Google to Boost Direct Ad Sales

A new feature from Google, called AdSense Direct, will ensure direct sales of ads, with no change in the code required. As part of the new feature, a publisher sets up his or her own ad campaign through AdSense ? this link will then be sent to the advertiser with whom the publisher has arrived at a direct ad transaction. However, the advertiser will not be able to…

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http://www.associationofmarketing.org/articles/view.php?article_id=14333

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March 19, 2020
Gov’t cancels ‘Visit Malaysia 2020’ campaign over Covid-19

KUALA LUMPUR: The government has cancelled the Visit Malaysia 2020 campaign due to the Covid-19 situation, Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri announced tonight.

She said Covid-19 has had a detrimental effect on the tourism sector in Malaysia in particular and the world in general.

Due to the movement control order from March 18 to 31 to check the spread of Covid-19, the ministry had to freeze many tourism-related services, she said in a statement.

The services include all counter and online services at the Tourism Licensing Division and ministry offices in the states, such as licensing of tour companies, tour guides, tourism accommodation, spas and foot reflexology centres, she added.

Nancy said in line with the Movement Control Order, all tourist accommodations are allowed to operate at a minimum level.

“All guests at the accommodation premises must remain in their respective rooms during the quarantine period and order their meals through room service.

“Check-ins at tourist accommodation will also be permitted, but on a small and limited scale,” she said.

However, new domestic tourists wanted to check-in at the premises would not be allowed, she added.

VM2020 was launched on Dec 31, targeting 30 million visitor arrivals and RM100 billion tourist receipts. – Bernama

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https://www.thesundaily.my/local/gov-t-cancels-visit-malaysia-2020-campaign-over-covid-19-LA2147278

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March 18, 2020
Water and Climate Change
World Water Day 2020 is about water and climate change – and how the two are inextricably linked. This year’s campaign shows how our use of water will help reduce floods, droughts, scarcity and pollution, and will help fight climate change itself. By adapting to the water effects of climate change, we will protect health and save lives. And, by using water more efficiently, we will reduce greenhouse gases. Our key messages are clear:
- We cannot afford to wait. Climate policy makers must put water at the heart of action plans.
- Climate change effects water supplies and human health.
- Health systems need to prepare for more water-related disease associated with climate change.
- Water can help fight climate change and protect health. There are sustainable, affordable and scalable water and sanitation solutions.
- Everyone has a role to play. In our daily lives, there are surprisingly easy steps we can all take to address climate change, and protect health.
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https://www.who.int/news-room/detail/17-03-2020-water-and-climate-change

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March 17, 2020
Mukhriz challenges Muhyiddin for Bersatu presidency (Updated)

PETALING JAYA: The Parti Pribumi Bersatu Malaysia (Bersatu) elections is set to be a mouth-watering affair with Datuk Seri Mukhriz Mahathir challenging Tan Sri Muhyiddin Yassin for the party president’s post.

Another relative unknown in the party, Cheras division deputy chief Mohd Faiz Azlee Sham, will also contest the position, it was confirmed yesterday.

Tun Dr Mahathir Mohamad, meanwhile, will remain as the party’s chairman at the post was uncontested.

Bersatu elections committee chairman Tan Sri Syed Hamid Albar said this in a press conference after nomination closed at 3pm today.

However, he said the party polls, which was supposed to be held on April 18 at the division level, has been postponed until at least June 30, after the Registrar of Societies ordered all party meetings and conventions to be suspended in light of the Covid-19 outbreak.

“The party’s supreme council members will decide and finalise on a new date,” he said.

Hamid said all nominated individuals would also be screened to ensure they were qualified to contest, while also urging all candidates to practise a clean and fair campaign and not resort to money politics.

The contest for party presidency comes amidst growing cracks in the party, with one faction supposedly led by Muhyiddin and the other by Mahathir and his son Mukhriz, who is the incumbent party deputy president.

This comes following a political crisis that saw Muhyiddin leading Bersatu out of Pakatan Harapan (PH) to form a new government with Perikatan Nasional.

The move, however, was not endorsed by Mahathir, who with several others, decided to remain with PH.

Other than the president’s post, the deputy presidency will also see a three-cornered fight with party secretary-general Datuk Marzuki Yahya taking on Perak Mentri Besar and state Bersatu chairman Datuk Seri Ahmad Faizal Azumu and Selangor deputy Youth chief Anas Akashah Nazri.

Interestingly, Marzuki’s name was nominated by Mukhriz and seconded by Mahathir.

The vice-president post will also see 15 people contesting for three positions, among the prominent names include Education Minister Radzi Jidin, party supreme council member Datuk Seri Mohd Redzuan Yusof and former Umno leader Datuk Seri Ronald Kiandee.

PKR defectors Datuk Seri Mohamed Azmin Ali and Zuraida Kamaruddin’s names were nowhere to be seen as Bersatu’s constitution stipulates that a person has to be a party member for at least a year before they can contest for positions.

Meanwhile, Syed Saddiq Syed Abdul Rahman will defend his position as Youth chief against his former special officer Wan Ahmad Fayhsal Wan Ahmad Kamal and Bersatu Youth exco member Mohd Muzammil Ismail.

Datuk Seri Rina Rahun will also defend her Women’s chief post against three others.

In an immediate response, political analyst Prof Dr Awang Azman Awang Pawi said Mukhriz’s decision to challenge Muhyiddin for president would be a do-or-die for the former.

“If Mukhriz loses, he will lose it all, but if he wins he will be able to forge a new direction for Bersatu.

“For Muhyddin, he is confident that he has the upperhand including support from the grassroots members as he is the president.

“Although the situation looks like it favours Muhyddin, there is also the presence of Mahathir in support of Mukhriz,” Awang told theSun, adding this would be a test of Mahathir’s influence in the party.

Awang, however, pointed out that there could be a different outcome altogether should the leaders negotiate and decide to withdraw their candidacy.

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https://www.thesundaily.my/local/mukhriz-challenges-muhyiddin-for-bersatu-presidency-updated-DF2135342

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March 16, 2020