Global Digital Store – Ebooks and Softwares

Tag: Call

  • Giving a Great "Walk Around" Sales Presentation

    [ad_1]

    Salespeople should know that a walk around isn’t just a presentation, it is a chance to discover the customer’s needs and turn your product or services features into a benefit for that customer.

    Learning good selling techniques takes practice and learning how to give a “walk around” sales presentation is essential to the sales process.

    An excellent walk around presentation is not a canned presentation. It has been said, “A good walk around presentation doesn’t work because it’s canned; it got canned because it works.” That’s what a walk around should be – not canned, but planned. Salespeople need to know where they are going all the time. Hopefully they can help guide the customer down the Road to the Sale.

    Before we can attempt a presentation we must understand what a “feature” is and what a “benefit” is. A feature is what something is – a benefit is what something does. Let’s use automobile sales as an example. So let’s look at some car sales techniques. A “walk around” occurs when a salesperson pulls a vehicle out of the line of cars in front of the dealership. The salesperson opens the doors, the trunk, and the hood. They turn on the car and get the A/C running in the summertime (or the heater in the winter time). They take the customer and tell them about the vehicle as they walk around it.

    The aerodynamic styling of a vehicle is a feature; great gas mileage and a quiet ride are the resulting benefits. A lot of salespeople are good at reciting features, but not at explaining why the customer needs them – and this is for two reasons. One is they don’t know enough about the car and the other is they did a poor job qualifying the customer’s needs. Ask questions of your customer. Ask what they want from their next vehicle and listen to what is said.

    How can a salesperson enthusiastically talk about the double steel cargo box if they don’t know what the customer is going to use the vehicle for? They can’t.

    In a typical selling situation a salesperson might say something like, “Yes sir, this car has everything you’re looking for: a fuel efficient engine and a hands-free Bluetooth communications system. It also has ABS brakes, limited slip rear axle, and terrain management.” Sounds all well and good, right? Wrong. There is nothing your salesperson has told this customer that 1,500 other salespeople and brochures and Internet research haven’t already told him.

    So the customer looks at the salesperson like a deer in the headlights. He doesn’t know what he is what he is supposed to say, except what he is probably thinking, “I can see all of these options, Mr. Salesperson. Tell me something I don’t know.” You see, when the salesperson recites his or her cornucopia of knowledge, it isn’t a question so it doesn’t really move the sale forward. He is just repeating what the customer told him he wanted.

    The customer’s only response is, “Yes, Mr. Salesperson, I can see it has everything I asked for. How much is it?” Or worse yet, the customer may say nothing. The worst thing that can enter a walk around presentation is silence. When there is silence, there is pressure and in the selling process, we want no pressure. As I mentioned many times, the only common ground a customer has is the price. When you stop talking, the only thing they can say is how much… or goodbye.

    To do an excellent walk around, salespeople need to remember the thing the customer wants to know more than anything, “What will it do for me?” Until you tell customer that answer, then he is probably isn’t listening.

    Back to the walk around – how long did it take me to recite the options above, 30 seconds? What do I do now? I am out of things to say. Obviously there are lots of options and I could probably go on for a while, but even if I could memorize them all on every model, the customer will be yawning. Why? Because he wants to know what it will do for him. If salespeople are just going to recite options, they would be better off to hand the customer a brochure and send him on his way. The brochure is better than a salesperson will ever be at features. They break down the passenger compartment to cubic inches for heaven’s sake! When it comes right down to it, does the customer even care that there is 28 inches of legroom? No. But he will be interested to know that, “Because of the transverse mounted engine, Mr. Customer, when you and your family take that trip to Colorado this summer you can really stretch out your legs!” That is how you sell legroom. Note: Without asking good questions, how could you make the above statement? But here’s the good news: you can make that statement even more powerful in two ways – by moving the sale forward and by asking for the order.

    There are many ways to move the sale forward, but here are a few. These are simple phrases that keep the customer following you:

    “Let me show you this feature on your new Ford Explorer.”

    “Let me show you this,”

    “Let me show you one more thing,”

    “Great, follow me.”

    Ask for the order, it is quite simple, for example:

    “That’s a feature I’m sure you’d like, isn’t it?” The customer says, “Yeah!” The salesperson says, “Great, follow me,” or “Great, now let me show you one more thing.”

    The above question is one which you should already know the answer. Use it with a feature the customer wants, for example, seat belts, air bags, crumple zones, etc. A customer just won’t say no to seat belts.

    During the sale you are always closing — in sales terminology that means you are always asking the customer for the order. For example, a very successful salesman in a 20-minute presentation will ask the customer in several different ways, in more than a dozen times if they want to buy the vehicle.

    Some of the best closing techniques to use during a sale are called tie downs. Some call them trial closes. A tie down is simply a question at the end of a statement that demands a response. Instead of saying, “Those airbags are a wonderful feature.” In the eyes of a customer, this is just an opinion. But, if I added, “Aren’t they?” to the end of that statement, it forces the customer to respond, hopefully in a positive way.

    Or, “On a scale of 1 to 10, with 10 being the highest rating, how would you rate this vehicle so far? What would it take to make that number a 10?”

    However, sometimes a customer may say something that implies that they don’t like the vehicle. For example, “Oh, that looks like something else that will break.”

    One way to handle these “objections” is to address the issue with the “Feel, Felt, Found” response. For example, you might respond by saying, “I can see why you might feel that. A lot of people have felt the same way, but once you’ve found out the engineering behind, you’ll see how beneficial this can be for you.”

    These few tips will build the foundation for a confident walk around presentation.

    – Learn your product inside and out, research what’s being said about your product on the internet.

    – Get to know your customer’s needs in the initial greeting and qualification.

    – Present with confidence and tie the features back to their needs.

    – Help make their needs become their wants.

    – Remember to refer to competitive brands and create value.

    – Take full advantage of your product expertise when doing a walk around presentation and SELL yourself and your product.

    And remember, selling is a process of listening to customer needs, finding solutions to their needs, building value you in your product or service, and giving them an opportunity to buy that product or service that serves their needs!

    [ad_2]

    Source by Vincent Hennigan

    Views: 0

  • Charity Auctions – Using a Cash Call

    [ad_1]

    Auctions are an excellent way to raise needed funds for worthy causes. They are also a valued social event for the people who enjoy attending them, whether they are directly involved with the cause or charity, or simply people from the community who like going to and participating in these events. Whatever the reason, you can bring a much more successful outcome to your live or silent auction through the use of a Cash Call, also called the Special Appeal, Fund-A-Need, Emotional Appeal, Bid for a Cause, or Bid for a Cure.

    The Cash Call is part of the evening’s agenda, which is separate from the live or silent auction, but which is aiming to raise money for the same cause. It is a very common event that attendees will often expect. The way it works is that someone from the organization that is doing the fund raising will make an impassioned appeal to the audience members for direct donations. When done correctly, a Cash Call can in fact, bring in as much or more money than your live or silent auction.

    Most professional auctioneers will be very familiar with the Cash Call, so they are an excellent resource to use to keep the energy levels up, and to keep referring back to this special appeal. While doing this, they can solicit further engagement from the audience members who may be actively bidding on items. Should an audience member not win an item, they may choose to donate the money they would’ve spent on it directly instead. Professional auctioneers are extremely adept at engaging the audience and keeping events moving along smoothly, and injecting fun, humor, and structure into your auction.

    So the next time you’re raising money for a worthy cause, be sure to include a Cash Call in addition to your live and silent auction events, and watch the tally grow.

    [ad_2]

    Source by Kevin Rutter

    Views: 0

  • Whatever Happened to Customer Service?

    [ad_1]

    In the old movie, Miracle on 34th Street, the Macy’s Santa sends customers to rival store Gimbels for products that Macy’s does not have. After a management outcry, it then turns out that customers really appreciate this service and become more loyal to Macy’s than ever before.

    Retailers today have forgotten that lesson. Everybody is looking to cut costs. Customer service is no longer considered a revenue generator, so it’s one of the first things on the chopping block when a retailer starts tightening its belt.

    Good customer service is good business. It creates repeat customers. Repeat customers are what every retailer wants because it is far less expensive from a marketing standpoint to sell to a former customer than to bring in new customers.

    Retailers no longer know what makes “good” customer service. The general feeling is that if the product leaves the store and does not come back, everything is fine. Customer service is only for the “problems” and the job of customer service is to make the problems go away at the least possible cost. The less interaction between the store and the customer, the better.

    Superior customer service demands extensive interaction between the customer and the retailer. In my Internet company we look for every possible opportunity to contact and engage the customer. Once a customer has placed an order, the company will contact them at least four times during the 4 week period between the sale and the delivery. The first contact is to acknowledge the order and thank the customer for her (or his) purchase. At that time the customer receives information about the production and delivery process and they are encouraged to call if there are any questions. A second contact is made shortly before production is complete The third contact is made when the product is actually shipped. At this time, there is a detailed description of what the delivery process will entail. There is also a tracking number provided so that the product can be tracked by the customer during the shipping process. The fourth contact is after delivery when each customer is contacted to find out whether they are happy with the product or whether some additional followup is needed.

    When we receive a request for one of our free catalogs, we send it along with a letter noting that we also offer free fabric swatches and free design advice. When an order is placed, we acknowledge the order electronically, then send an email personally thanking the customer. We notify them when the product (in our case sofas) is about to be shipped. We notify them again after it has shipped. Most important, we contact the customer after the product has been received to make sure that everything is OK and that there are no problems. In doing this, sometimes there is a minor problem that the customer might not have mentioned but which distracts from the enjoyment of the sofa — for example a cushion feels too firm. We send out free, softer replacement cushions. The result is that instead of having a silent but disappointed customer, we now have a very happy buyer who enthusiastically recommends us to friends and family. The cost of the extra cushions is a marketing cost.

    The secret behind outstanding customer service is simply to put yourself in the place of the customer. What would you want the company to do if you were the customer? Treat the customer the way you want to be treated.

    1. Answer telephone calls promptly. It is amazing how grateful a customer can be when they realize they are speaking with a real live knowledgeable person who can answer their questions.

    2. Respond to emails and phone messages promptly. All emails phone calls should be handled as quickly as possible, hopefully in less than one hour.

    3. Be honest. It is amazing how often salespeople feel that telling the truth gets in the way of making a sale. If a microfiber fabric already has a stain protector built in and does not need the optional spray protector, tell the customer. Once you have saved them from spending an unnecessary $50, they will trust you completely and might even be willing to forgive minor glitches that may pop up. If a sofa won’t be finished by the promised deadline, call as soon as you are aware of the problem.

    4. Under-promise — If a delivery will take 3 weeks, estimate 4. Customers are usually delighted when something is ready ahead of schedule.

    5. Maximize contact with the customer. This does not mean sending frequent ads or spam. It means keeping the customer informed of the progress of their order up to and after delivery.

    6. Be knowledgeable about your products and your company. If you don’t know the answer to a question, find out quickly.

    7. Surprise and amaze your customer — give them something they do not expect. This can be as simple as delivering your product one week eaarly, or it can involve giving an upgrade at no charge. This is particularly important when an error has been made and you are trying to correct it. Go farther than your customer expects and they will change from disgruntled critics to enthusiastic supporters.

    Retail stores have been cutting back on customer service for years. As competition grows and profit margins shrink, customer service is one of the first places to cut back. Everyone who has ever tried to call a computer company for technical assistance and winds up talking to someone from India knows the problem. Corporate bean counters forget that with good customer service you can earn better margins. You are not forced to fight over who can offer the lowest price. Besides, it’s just nicer working in a friendly environment. When you have happy customers, you have happy employees.

    [ad_2]

    Source by Jeff Frank

    Views: 0

  • Discover How to Become Rich, Famous & Successful With a Modeling Career

    [ad_1]

    The road to becoming rich, famous and successful in modeling is not for everyone though. In the old days you had to be extra extra skinny in order to become a rich and famous model. Today however there are far more modeling avenues that entice many looks and body types.

    You may have looked at a fashion magazine and have a pretty good idea of what modeling is. To get a good look into the requirements of modeling you may want to catch an episode of Americas Next Top Model. Most of the models on the tv show are high fashion models, but you may be wanting to get into another type of modeling like plus size industry. Modeling is everywhere we go and look. Only you know what kind of model you could be but be truthful with you self.

    Before you jump into pursuing a modeling career you need to make sure your are doing it for the right reasons. If not you will misguide yourself and will not make it to where you want. If you think modeling is a good way to jump start your singing or acting career you best think about it again. People with this attitude rarely make it very far in modeling. All the top modeling professionals frown upon people like this everyday. To become rich, famous and successful in a modeling career you will need to have dedication and passion.

    If you are male you will need to step outside of your shell to succeed. You see more female models than you do male models. Do not let this get you down by thinking you have to display big muscles. Modeling has went through many changes since the early days. Over time new genres, styles and looks have been added with even more on the way. You just might have that new style consumers are trying to find. You just never know in our ever changing world.

    To be successful in a career of modeling you will need a high level of self confidence and ambition. No matter if you are female, male or what your body type is. When you enter into modeling you will have to work extra hard to be be transformed into a popular well known face. Be careful not to get ties up with an agency that does not treat or handle their clients honestly and respectfully. Every good agency will not need you to give them money. They will earn money once you land your first modeling gig.

    When you find open calls make sure you go and do not talk yourself into not going no matter what you are thinking. Just do it. You see an open call is just as good as open houses where interested models are invited to be interviewed. You need to dress in clothing that will exhibit your body type and features. You will also want to pick an outfit out that is fashionable. This is your chance to prove yourself to the representatives of the agency. You will not stand out to them if you just wear your normal everyday clothes. To become famous you have to act like your famous in order to become rich, famous and successful in modeling.

    [ad_2]

    Source by Dennis J. Cole

    Views: 0

  • How Do I Convince My Husband That I’ve Changed My Ways So He’ll Give Me A Second Chance?

    [ad_1]

    It’s an awful feeling to be looking back on your marriage with negative hindsight. Sometimes, we don’t see things clearly enough until we’re faced with actually losing them for good. I recently heard from a wife who was experiencing this first hand. Her husband had left her after finally becoming tired of her constantly bending the truth, not treating him in a respectful way, acting irresponsibly, and taking him for granted.

    She said, in part: “I was furious with my husband when he left me. I was mad that he would give up on our marriage without giving me any warning first. But after I began to think clearly, I realized that he did give me plenty of warnings but I wasn’t always paying attention. I spent the money that he mostly earned like crazy and put us heavily into debt. I would bend the truth about my activities so I could keep on doing exactly what he wanted. He worked hard while I had the fun. If he mentioned not being happy about this to me, I’d call him a stick in the mud or asked him if he was my father. I flirted with other guys and didn’t show him the respect he deserved. He was nothing but loving, loyal, and good to me, but I didn’t fully appreciate him until now. So now I’m at the point where I fully realize my mistakes and am committed to changing my ways. I’ve gotten a better job and have stopped the spending, lying, and partying. But when I tell him this, he looks at me with doubt in his eyes and doesn’t make any further attempts to see me. If he would only give me a second chance, I could and would prove to him that our marriage could be different. Will he give me that second chance? How can I make sure that he does?” I’ll try to answer these questions below.

    Usually, In Order For Your Husband To Give You And Your Marriage A Second Chance, Several Things Need To Happen All At Once: Over time, it became pretty obvious that this wife was sincere. It has been months since her husband had left. And, during that time, she had gotten a job, adjusted her thinking and her behavior, and really embraced a new way of life that the husband had been encouraging and calling for all along.

    The wife was frustrated that she’d made all of these changes and yet, despite her repeatedly detailing her mistakes and how she had changed them, her husband still had not been receptive enough to give her another chance or to come home. In fact, he’d started talking about divorce, which was especially upsetting to her.

    This wife didn’t understand that in order for your husband to give you a second chance or to be open to a reconciliation, several things need to happen, as follows:

    1. Your husband needs to completely believe that, not only have you really and truly changed, but that you understand why you acted the way that you did and are completely remorseful for it. He needs to believe that you now see the attributes in him that you missed before so that you won’t continue to take him for granted.

    2. Your husband needs to believe that the changes that you made are lasting and that you didn’t only “change” for his benefit. Many husbands suspect that as soon as he agrees to give you another chance or comes back home, you’ll eventually get comfortable again and resort back to your old ways so that he’s having to deal with the same behaviors over and over again without any escape.

    3. Once your husband believes that you’ve made lasting realizations and changes, then he has to perceive that continuing in a relationship or marriage with you is going to be better for him (or make him more happy) than to continue to be alone. Sure, he might believe that it’s possible that you’ve changed. But sometimes, he still feels that too much negativity has happened between you to really salvage the marriage. Or, he doubts if things can ever really “be the same” again.

    Identifying And Addressing Any Doubts That Your Husband Might Have About Giving You A Second Chance. Where Is His Reluctance And His Resistance Coming From? Admittedly, I didn’t personally know either the husband or the wife in this scenario. So, I couldn’t pinpoint which of the above 3 factors was keeping the husband from believing his wife or from giving her a second chance. But, if the wife truly observed the husband’s behaviors and listened to the clues he was likely offering her, then she should be able to figure out what truly stood in her way.

    Most of the time, this is a gradual process because you have to hang in there in order to keep going long enough to over come what is usually a husband’s considerable resistance and doubt. In truth, this couple had been married for years and yet the wife’s changes had only been around for a few months. The husband likely still had his doubts that the changes were sincere or were truly going to last. And he may have also had his doubts if the two of them could be happy again after he’d walked out on her and given up on the marriage.

    The best way to address these doubts was to just continue on with what she was doing and to give the process time to work. Because with time, the husband could likely see that she truly was sincere and absolutely meant what she said. It helps if you can somehow let your husband know that you are incorporating these changes even when he’s not watching you. If a mutual friend or family member comments about the changes in you without your being present, this can help.

    Here’s one more point that I would like to make. It’s entirely possible that the husband was slowing warming to the idea that his wife could change, but that he still had his doubts that the marriage could truly be a genuinely easy or happy one. The wife admitted to me that sometimes things were tense when they were together because she was frustrated that her plan didn’t seem to be working. This was something that needed to be avoided in the future.

    It’s vitally important that your husband sees you being light hearted, fun loving, and very easy to be around. The relationship and the conversations should be light and should not feel awkward or forced. I know that this sometimes takes some doing, but if every interaction feels or reads negatively, then this will often just reinforce the husband’s belief that the marriage is too far gone to save.

    [ad_2]

    Source by Leslie Cane

    Views: 0

  • Implementing the Character’s Emotion

    [ad_1]

    Now that you’ve made your choices, how do you generate these emotions and make them readable to the audience? And in doing so, does the actor actually feel the emotions or simulate them? These are the questions often asked about portraying the emotion.

    It stands to reason if you want to affect the audience and move them, you, playing a credible character, must feel these emotions. But you must feel them in such a way that they are conveyed to the audience. The degree to which you feel each emotion will depend upon the method used to carry out this feat and your ability to master it.

    Actors involved in what is termed “Method Acting” use the affective memory to generate emotions. Here the actor recalls a specific event in his own life that has produced the required feeling. For example, remembering a fight you had with another student in high school could arouse the emotion of anger. Recalling the death of a close relative might generate the emotion of grief. The actor has to go back, replay the experience leading to the desired emotion, and relive those moments in his mind. Through this method, the required emotion is revived.

    There are some benefits and also some dangers in this type of emotional generation. Usually, emotions derived this way seem real and deeply moving, more so to the actor than the audience. That’s because there is a tendency to internalize these emotions so much that they are not fully evident to the viewer. The method does make producing emotions seemingly easy, but at a price.

    You will find that emotions take time to evolve naturally and resist abrupt changes when deeply seated in ones memories. This is one reason few method actors make it big in comedy. The changes come too quickly and the method actor usually lacks the required emotional agility. Likewise, the method process takes up valuable rehearsal and production time as the crew and cast wait for the actor to call up the right emotion.

    Actors using the method are likely to develop a self-indulgent feel “good” attitude which gravitates towards feelings closest to them and more comfortable for them to generate. The performance then becomes one that portrays the actor’s reality and not that of the character’s. You can see how this may stifle the actor’s imagination and limit the search for emotional truth. The method can likewise put a strain on the actor’s psyche. Using past events, some best left forgotten, can lead to situations where it affects the actor’s mental stability.

    Another danger is that of becoming bored with affected memory when repeated retakes or performances are required. There is also the possibility of being so caught up in past events one does not relate as the character.

    Another way to generate emotions is to rely on our emotional conditioning, the response to the word for each feeling, and the ability of the body to remember the resulting psychical (of the mind) and physical manifestations. This is the most simple way to produce a whole galaxy of emotions with little effort on our part. Through our childhood development, we are conditioned by the meaning of words, especially with regard to feelings. We respond to them without any conscious thought.

    Consider what happens when you are reading a good book or script. You become involved in the story and the characters. You see and feel their imaginary lives. And when you read the action description:

    She looks at his mangled body, then turns away in horror.

    The word itself is the key to what she felt. We don’t have to stop, reflect back on our own life and re-experience some past event. The response is there before we have time to think. The word itself is the signal to release all the information we have on that emotion and to invoke an immediate physical response.

    This response, while different for each person, still has common traits and a behavior that tells others which emotion is being felt. It’s almost a language in itself and a part of our non-verbal communications.

    The answer lies in the fact that in physiological terms, all emotions have similar traits. That is to say, if we were to test the breathing, heart rate, skin temperature, etc., of two people, one feeling rage and the other joy, the “physiological” signs would be similar. Only the face, gestures, and movements would signal which emotion they were actually feeling. But the flush face, the pulse and breathing rate, etc., all signifying the energy behind the emotion, would determine the size of the emotion.

    Through this process we have learned how to reach and find the emotion. But now, we must learn to nurture these feelings, making them big enough for the performance and adapting them to build credible characters.

    As we said before, emotions are feelings large enough to change your life or destroy it. They need to be powerful feelings, but all that you start with is the small sensation that the name of the emotion evokes. How can we make it bigger?

    As the word for the emotion is read, the actor feels a response centered somewhere in his body. For instance, the emotion “fear” might be felt in the stomach. For another actor, it might be in the shoulders and neck. “Suspicion” causes a response around the eyes. “Lust” in the hips or groin. “Desire” could be centered in the lips or eyes.

    For each actor, the physical response will vary. But the important thing is that the actor feels these responses and gains awareness of the physical symptoms in various parts of his body.

    How do we increase this energy level? There is a technique taught by Don Richardson, a well know TV director. It entails having the actor do some physical exercise, such as push-ups, until he’s completely out of breath. Then after a few moments, have him go directly into the scene with his intention and emotion located and his energy level at a peak. The result is astounding for the actor has no choice but to emote fully.

    The next step is to start from a totally relaxed state, retaining the selected intention and emotion, and then adding what one felt at the peak when doing the push-ups. The small emotion is now fired up by a burst of adrenaline flowing through the system as the body recalls the effect of the push-ups. The emotion is thus achieved on a large-scale as the body remembers the intense physiological state attained earlier.

    Now the emotion has to be adapted to create your specific character and make him credible. Credible emotions evolve out of the character’s perception of reality, their past experiences (emotional conditioning), and their struggles as they strive toward their goals. Character traits also play an important role in how emotions are adapted. For instance, is the person you are portraying mainly rational, mainly emotional, or a balance of the two, and as a result, would the feelings be out flowing, repressed, or even denied? Is there a great deal of inner conflict where the emotions hinder the character from attaining his objectives? What is the dynamic range of feelings, deep, shallow, explosive, etc? All these questions entail a good deal of research into creating the emotional side of a credible character.

    To assist you in this regard, I’ve compiled discussions on the various root emotions. These will aid you in adapting emotions to your specific character needs as well as improving your emotional range and awareness.

    The third way is indicating the emotions through mechanical acting. In this approach, the actor imitates the physical responses, mimicking the feelings as displayed by others.

    People often look down on mechanical acting. Yet sometimes, it becomes a necessity, either as a training or rehearsal tool exploring possible expressions and gestures, or when the actor’s capabilities cannot fulfill the complex demands of the scene. Demands such as acting style, blocking, stage business, and/or quick precise attitude and emotional changes. In such situations, producing the proper emotional illusion through a mechanical response will, at least, get the actor through these difficult moments. In addition, the director may specify certain emotional responses to attain his vision of the story, responses that may later be embellished by editing, music, and sound effects.

    In certain types of performances, particularly comedy sketches, parities, certain sit-coms, and stand up comedy, experience with mechanical acting is helpful. This is because the focus is centered on dialogue emphasis, precise timing, and clarity of attitudes. Likewise, exaggerated surface emotions have the potential to change unexpectedly while deeply felt realistic emotions lack this agility.

    This is not to say that the actor can not feel these emotions. In fact, he may feel them strongly, but the expression begins as a duplication of some physical response. Life studies, the observing of real people, nurture such emotional beginnings.

    ROOT EMOTIONS

    Root emotions are active feelings that clearly convey what is felt by the characters. They do not include happiness, sadness, sorrow, loneliness, or nervousness as these are not an emotion, but state of being. The state of being is the result of an emotion. Root emotions, on the other hand, are the cause and have the potential to affect change.

    Certain weak and complex emotions should likewise be avoided. Self-pity is weak in that it plays an effect and is often resented by the audience. Disinterest and boredom are likewise poor choices as there is no active force to motivate the character.

    Love is also a poor choice in that it is a complex emotion made up of many other feelings. Playing the feeling of love immobilizes the character rather than inviting action. A better choice would be to play a definitive emotion such as desire, lust, joy, exhilaration, or exaltation. In an unstable relationship, other emotions such as jealousy, suspicion, bewilderment, guilt, or embarrassment, along with certain other emotions, could be used. By using one single root emotion at a time, subtle shadings within the realm of love can be clarified as well as changes in the intensity.

    The emotions of the characters also plays into the psychological experience of the audience. It might be the voyeurism of spying on the character’s intimate moments. It could also be the vicarious experience of identifying with character’s situation or problems. It could also be the visceral feelings we experience as we watch the scene unfold, emotions moving us and giving us a sense of being entertained. Strong emotional choices and well-portrayed feelings, ones that connect with the viewer, can make for interesting and memorable scenes. They can help create anticipation, arouse curiosity, and hook us enough to be intrigue and involved.

    I’ve divided the most frequently used root emotions into five different categories. Each category is further clarified as to the focus of the emotion as well as the general clarifications.

    ROOT EMOTIONS

    DARK EMOTIONS (Active – Directed at or against someone, something.)

    Rage

    Anger

    Hatred

    Contempt

    Jealousy

    Envy

    SURVIVAL ORIENTED (Reactionary – Selfish – Focus usually on the expected or imagined.)

    Terror

    Horror

    Fear

    Dread

    Despair

    Grief

    Suspicion

    Apprehension

    GOAL ORIENTED (To find, to obtain, to provide – Focus usually on wants.)

    Revenge

    Ambition

    Greed

    Hope

    Desire

    Lust

    Determination

    Compassion

    Curiosity

    EGO ORIENTED (Self evaluation & result – Focus usually on masking or repressing the emotion.)

    Guilt

    Shame

    Indignation

    Intimidation

    Embarrassment

    Resentment

    BRIGHT EMOTIONS (Enjoyable – upbeat – Focus usually on the continued enjoyment.)

    Exaltation

    Joy

    Pride

    Exhilaration

    Wonderment

    Bewilderment

    In review, root emotions motivate you to fight for something, to change your (the character’s) life or destroy him (the character’s dramatic soul). To be a strong sympathetic character, always play the fighter’s side of the emotion, thinking you can win rather than loose. The physical look of one particular emotion will vary depending on the story situation, the characters, and the natural casting chemistry within and between actors.

    To further your knowledge on this subject, explore the physical sensations, sources, forms, and dynamics of the most common root emotions. Observe emotions in life as well as performances. What are the defining characteristics? Such research will also serve as a guide in stretching the clarity, strength, and polarity of your emotional repertoire.

    This chapter has covered the basic skills used in building and implementing dramatic emotions. Use these skills as tools to nurture and release the character’s true feelings, and make them readable to the audience. Most important, create emotions that serve the story, its genre and purpose.

    [ad_2]

    Source by Erik Sean McGiven

    Views: 0

  • Why Do You Need an Attorney for Marital Arrangements and Settlements?

    [ad_1]

    It is very unfortunate, when you are on the verge to sign a divorce agreement. But in spite of the emotional breakdown, you have to be caution before signing any agreement of settlement framed by the attorney of your spouse. If you do not agree with the settlements mentioned in the drafts, do not sign, rather look forward to hire a prolific divorce lawyer who is famous in handling most critical divorce cases.

    What are the qualities your attorney must have?

    Before hiring a divorce attorney to defend you for the case make sure that the legal professional and qualified enough to handle such critical case. Hence, it is recommended to hire a lawyer from a known countenance.

    If you have to appoint the legal practitioner without any reference, go through the website of the expert. Check the testimonials and the area of expertise. Moreover, check the reviews of the lawyer and how many successful marital agreement and settlement cases he/she has handled? Checking the license of the lawyer is also suggested.

    If you want to stay confident about all the mentioned pointers, consult a reputed attorney or a well-known solicitor firm that has the strong background of defending marital separation and settlement cases.

    Hire an attorney to write the agreement

    Often the departing married couples decide their own terms and depending on that they try to write their own agreements. But it is strongly recommended that even for a mutual agreement settlement you should afford a lawyer. These legal masterminds have the expertise to draft the lines with the legal twist that covers everything that have been decided among the divorcing couples. Often the self-drafted papers look vague and unclear. Moreover, the opponent can take advantage of the unclear data and blackmail the other spouse in future. This can also call for another case. Hence, to stay away from all such anticipated debaucheries, it is better to hire a lawyer and get him/her write the agreement.

    Handling the agreement of child custody

    The children of the separating parents have to go through several traumas and troublesome time. Therefore, lawyers of both the parties and the court are compassionate about such separation cases. Usually, the children are handed over to that parent who is more responsible and economically stable to take care of the kids. Some unfortunate cases have also witnessed where both the parents are not interested to take their children. During this critical situation, the court takes care of the kids and they are handed over to homes. But if your case is different and you want to fight for your kids, you need to hire an experienced lawyer that can ensure that the children will be will you.

    Therefore, before signing the agreement of the custody let your Attorney read the drafts thoroughly so that you may not be misguided or cheated by the opponent about the custody of your kids.

    [ad_2]

    Source by Garfield Langmuir Logan

    Views: 0

  • How Internet Network Marketing is Helping and Empowering Multi Level Marketing Businesses

    [ad_1]

    If you’ve been in or around the network marketing industry you’ve seen some of the consequences of doing what the old scholars have done over the years. Sure, there is plenty of empowering things about the business model and there are also somethings that some network marketer’s wouldn’t want to talk to you about.

    What happens when you send someone out with just a of names list and a few words to tell people when they come in contact with. Which have high hopes and ambition to go out and talk to people only to find out the person tells them no. After that first no it’s harder to get up and get going again to ask the next person.

    What happens when they call leads and no one answers only to find out that the leads that they purchased are old leads and they find out later that they just wasted their hard earned money for something that they thought at the time would help them in their network marketing business.

    How their up line told them that they need to come to an event or a summit when they new that they didn’t have the money to go, but went anyway just to hear the same lecture over and over the whole entire time they were there. Just to find out later that all of that was a waste of time and money. Of course they are pumped for a little while, but reality comes back quick!

    Going to weekly briefings will help them in there business if they will come and bring someone. Only to find out that every week is the same thing. Their doing “the thing”, but nothing ever happens.

    [ad_2]

    Source by Mark Colbert

    Views: 0

  • Advantages And Disadvantages Of Living In Apartments And Villas

    [ad_1]

    Today, villas are becoming very popular. As opposed to the space you get to enjoy in a villa, residing at an apartment can be very restrictive, most especially when you have kids. Property experts emphasized though that living in both have their own pros and cons. By being aware of these pieces of information, you can decide if buying a villa instead of staying at an apartment in a hotel is a smart decision or not.

    Living In An Apartment

    Certainly, security is better if you choose to live in an apartment. A non-resident individual can’t just enter in an apartment building. Neighbors will also be very close to know it something bad is going on and can quickly call the police. When it comes to water, gas, and electricity, life will be a lot easier. These things will be provided by the building. Maintenance will also be stress-free due to the fact that the real estate owner is responsible for the building’s upkeep. In case there will be a park where your family and friends can spend quality time in, it is likewise the building owner’s responsibility to keep it clean and damage-free. Most importantly, you will get access to important facilities.

    On the other hand, maintenance costs can be very expensive – this will depend on which building you bought the apartment in. Since you have nearby neighbors, your conversations may possibly be heard. But you can always make your apartment soundproof. You may also have a limited space. Moreover, expansion is not possible because if you purchase an apartment, the area you have invested in is fixed. Of course, you can’t just break down a wall if you want to make your area more spacious.

    Buying A Villa

    If you choose to buy a villa, you will get to enjoy freedom. You will not feel like you are a prisoner inside. This further means that your movement won’t be limited. In fact, you can expand if you really want to and decorate your room with whatever design you prefer. Moreover, you can have a garden in your yard. A garden will make your property more beautiful. If not, you can choose to install a swimming pool in your yard if it does not have one yet. Lastly, a villa will certainly make you appreciate what a real home feels like.

    On the contrary, security is not tight if you live in a villa, most especially when you are away. Apart from that, you will also need to pay for facilities, and manage gas, electricity, and water by yourself. Most importantly, the location might be a bit hassle to you if you are working within the city.

    [ad_2]

    Source by Brian E Bell

    Views: 0