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  • What Marketing Strategy Is the Best for You?

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    If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

    The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

    Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

    And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

    Here goes…

    It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

    I emerged with these four snappy quadrants:

    Hard and Passive = Multimedia

    Easy and Passive = Publishing

    Hard and Proactive = Presentations

    Easy and Proactive = Email

    Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

    Hard and Passive = Multimedia (Videos)

    Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

    It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

    Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

    So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

    Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

    He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

    I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

    Easy and Passive = Publishing

    I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

    But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

    The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

    The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

    I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

    Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

    Hard and Proactive = Presentations

    I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

    And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

    But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

    Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

    Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

    So presentations will always play a big part in my marketing toolkit.

    One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

    Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

    Easy and Proactive = Email

    In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

    Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

    Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

    We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

    I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

    Marketing email holds great opportunities for improvement in several areas:

    1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

    2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

    3. How to make your emails clear, focused, and easy-to-read.

    4. How to craft a compelling call-to-action that is hard to resist.

    5. How to get emails to thousands of your prospects without looking like spam.

    If you’re not working on ALL of these, your emails will not get the attention and response you want.

    Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

    What marketing strategies will you choose?

    Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

    Cheers, Robert

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    Source by Robert Middleton

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  • MLM Training – How To Answer the 30 Most Common Questions And Rejections In MLM or Network Marketing

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    Ok, so you’ve made the call, initiated the invitation, but things didn’t go as smoothly as what you expected.

    Your prospect started to ask some tough questions.

    Gulp, all of a sudden your tongue got tied up! You panic and said something stupid.

    Just yesterday, one of my downlines asked me after she made her first few calls to some prospects.

    What do you say when they ask you, Is this MLM? or Do I need to sell stuff? or Do I need to spend a lot of time?

    Here are your answers to the 30 most asked questions in MLM or Network Marketing.

    1. What is this business all about?

    Answer 1 (refer back to your website): Well, everything is explained on my website. Can you check it out today?

    Answer 2 (if your company does not provide a website): Well, I can’t explain it over the phone, so the best way is to meet up either today or tomorrow so that I can show you the details.

    * Now, the reason why we do not want to explain over the phone, is simply because there is no way the prospect can see the full big picture with some words transferred over the phone! Remember, our responsibility in MLM is to pass the message on and the clearer the message, the lower the chance of rejection or misinformation.

    2. Is this MLM?

    Answer: (Answer a question with a question) Why do you ask that? Have you done MLM before?

    * In this case, we answer a question with a question because we want to know if the prospect is NEGATIVE towards MLM. If the prospects answers your question with a negative response eg. Yes I have and I failed terribly or No I have not, but my relative/friend was involved with some MLM and failed, then you must be more tactful and answer Well, its not what you think or have seen. Check out my website or I can show you the details when we meet up today or tomorrow.

    3. Is this one of those pyramids or money games?

    Answer: No, of course not. Why do you say that? Did you have a bad experience with something like that?

    *Again, we want to find out if the prospect had a negative experience and we want to reassure them that our business is nothing like that.

    4. So do I need to sell anything?

    Answer: No, this business is not about being a super salesperson if you do not like sales.

    *The reason why we say this is because more than 90% of the worlds population does not like sales. However, its more of a fear of having to sell stuff because they do not see the benefits or whats in it for them.

    5. Do I have to sell stuff to my family and friends?

    Answer: No, you do not have to if you do not like doing that.

    * Most people fear peddling products to their family and friends, however most of the time, their opinion will change when they realize how good the products are and how they can benefit from those products.

    6. Do I have to make cold calls?

    Answer: No, you do not need to make cold calls if you do not want to.

    7. Do I have to spend long hours to do this business?

    Answer: Well, its actually flexible and totally up to you. The more time and effort you put into the business, the more you will earn as there is no limit to the amount of money you can make.

    8. I don’t have many friends.

    Answer: Its ok. You do not need to depend on your friends and relatives to succeed in this business.

    9. So what do I need to do?

    Answer: You need to go through our company training and learn the basics of the business, then follow our step by step system to guide you towards success.

    10. Do I need to invest a lot of money?

    Answer: That’s the beauty of this business. You do not need to invest a huge sum of money to start the business. How much will you need to start a McDonald’s or Kentucky Fried Chicken franchise?

    *The idea here to make a powerful reference to a business like McDonald’s which everyone knows or has heard about. Then, inform the prospect that a McDonald’s franchise takes something like US$1 million dollars to start. However, our business just needs a few hundred or thousand dollars to get started. Comparatively, that’s not a huge investment at all!

    11. I can’t talk as well as you.

    Answer: In this business, its not about being able to talk well. Besides, well be guiding you with our step by step system that does not require you to talk well or be a good salesman.

    12. I am just too busy.

    Answer: Will you like to have more time freedom then?

    *Explain to the prospect the ideas I shared in WHY MLM about exchanging your time for money and exchanging OPT(Other peoples time) for your wealth. Many people think they are doing well, but they don’t realize they are still caught in the rat race.

    13. I don’t think MLM or Network Marketing is a professional career.

    Answer: Have you heard of Donald Trump(ultra rich billionaire property mogul in the hit show THE APPRENTICE) or Robert Kiyosaki (World famous author of the book RICH DAD POOR DAD)? If both of them strongly recommend network marketing or MLM as one of the best businesses for people to get rich with, do you think that they will risk their reputation on something that is not professional?

    *The best way is to show them Donald Trump and Robert Kiyosaki’s book which they co-wrote together, Why We Want You To Be Rich? and flip to that one entire chapter where both of them recommend that we join network marketing in order to get rich!

    14. Have you made any money yet?

    Answer(if you just started): No, I just started the business and any business takes time to generate income. However, I can introduce to my upline who has made money already and is very successful. You can check out his website or I can arrange a 3 way call for a conversation with him.

    15. How long will it take for me to make any money?

    Answer: Its up to how much time and effort you put into the business. However, give yourself at least 3 months to learn the ropes first.

    16. What if I run out of friends?

    Answer: As I mentioned, you do not need to limit yourself to your friends and family. We will guide you step by step how you can have an unlimited number of people to share the business with.

    17. I don’t think I can afford the money to start.

    Answer: Do you really seriously want to achieve your dreams? If yes, figure out a way you can get the money to start. You can start saving up now so that you can start later.

    18. You are already successful, that’s why you can do it but I am not like you.

    Answer: Do you want to change your life then? If yes, start by being a good student and learn how to do it. We are willing to guide you towards success.

    19. Do I have to become a products expert?

    Answer: No, we are only the messengers who pass the information on to others. We do not need to become doctors, or nutritionists or product experts.

    20. Can I build my business overseas to other countries?

    Answer: Yes, of course. With the internet, we are able to share our business opportunity with anyone in any country around the world. So long we are able to deliver the products there, anything is possible.

    21. Can I start part time and still succeed?

    Answer: Yes, of course. Many of us start part time and build up a significant income before we go full time.

    22. How long will it take to achieve a full time income?

    Answer: Just like any business, give yourself at least 6 months to 1 year to build up a significant income.

    23. Can I register a company to do this type of business?

    Answer: Yes of course. You are already considered a self employed business owner by starting this business, so you can register a sole proprietorship, partnership or incorporated company to do this business and enjoy all the tax benefits.

    24. Can I do this business together with my spouse?

    Answer: Yes of course. In fact, we have seen many success stories of couples who work together as partners in this business and it not only helps with their finances, but their marriage as well.

    25. The money in network marketing is too slow for me.

    Answer: Well, if you’re looking for fast money, usually its associated with high risk. However, if you want low risk, but highly leveraged passive residual income i.e. income that grows while you sleep without risking high investments, network marketing will give you that if you work the business for 1 to 2 years.

    26. Too many people fail in MLM.

    Answer: Isn’t that true in any industry? Example, insurance, property agents, even 9 of 10 traditional businesses fail in any given year. Be it in MLM or in any industry, the only people who fail are those who give up. And those who succeed are those who never ever GIVE UP.

    27. I hear too many horror stories and negative comments about MLM.

    Answer: There is nothing wrong about MLM as a business model. Its just misunderstood by the general public. However, did you know that when franchising first started in USA, everyone said it’s a scam? The same thing happened when personal insurance policies were first introduced to the general public. It took more than 20 years before the public started to accept that personal insurance wasn’t a scam to cheat your money but a necessary protection instead. But if you had been one of those pioneering leaders in the Insurance industry, today you will be very rich! So its the same situation for MLM, when less people understand it, that’s when the opportunity is BIG.

    28. Do I need to convince people to buy products?

    Answer: No. Your responsibility is to pass the information to them so that they can review the DVD, website or magazine so that they can convince themselves if they are interested. You do not need to do any convincing at all.

    29. I have no extra time to do this.

    Answer: If today I told you that I’m selling my ferrari sports car for $1000 and you only have until tomorrow to grab this limited time offer, will you find the time to get $100 to me right now? If yes, it means that the point is whether you really want it bad enough to find time to do it. So do you really want to succeed or are you just fooling around?

    30. I have no idea where or how to start.

    Answer: No problem, let me guide you step by step with our new distributor orientation training system and quick start checklist.

    * By this time, your company or your organizations training system should have a simple step by step checklist or training guide that you can use to duplicate your new downline to get started.

    So there you have it!

    The 30 most common questions, answers and rejections in MLM or Network Marketing.

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    Source by Dennis Bay

    Views: 0

  • Role of Alternative Medicine in Modern Society

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    Typically, alternative medicine differs from traditional medicine in that alternative medicine is older and what we might call unconventional or non-Western medicine. Alternative medicine does not follow the traditional science and research that current medicines undergo. Alternative medicine could also be termed complementary or traditional medicine or the therapies that can be integrated into current medicine. The staff of the National Library of Medicine of the United States classified alternative medicine under the category of complementary therapies in their Medical Subjects Heading Section. This was done in the year 2002. The definition provided was that alternative medicine therapeutic practices were not considered as an integral part of the traditional allopathic medicine. Therapies like acupuncture, dieting, physical therapy like exercises or yoga, etc. are termed as alternative medicine. These therapies are called complementary when they are used along with conventional treatments. If they are done in place of conventional treatments, they are known as alternative treatments.

    In April 1995, the panel of National Institutes of Health, Bethesda, Maryland, worked on Definition & Description, CAM Research Methodology Conference, Office of Alternative Medicine. The panel defined alternative medicine and complementary medicine as those healing resources that encompass all health systems and practices that are different from the dominant health system of a particular society or culture. Usually, therapies like ayurveda, herbal medicine, folk medicine, homeopathy, acupuncture, naturopathy, diet practices, chiropractic, music therapy, massage, pranic healing, etc. are classified as alternative or complementary medicine. People who do not find a cure, remedy or success in allopathic medicine generally try alternative medicine. Such people generally suffer from cancer, arthritis, acquired immuno deficiency syndrome (AIDS), chronic back pain, etc. Therapies included under alternative medicine would cease to be included in that category once their efficacy is proven and they are considered safe and effective. They are then considered as part of traditional medicine. An example would be chiropractors. Twenty years ago insurance would not pay for them as they were considered “alternative and ineffective.” Today thousands of people have been helped by chiropractors and they are now recognized in the medical community. A similar movement is underway in the nutritional supplement and nutraceutical industry.

    Over the years, more and more people have been using alternative medicine because traditional medicine is not working for them. The 2004 survey by the National Center for Complementary & Alternative Medicine of the United States revealed that approximately 36% of Americans used alternative medicine in 2002. If alternative medicine is used in conjunction with traditional allopathic medicine, an integrative doctor is a person’s best option. Some traditional doctors are adamantly against or simply do not believe in complementary medicine, even though research continues to show the benefits of many compounds. Your doctor should be informed about other approaches you may be using and if they are not comfortable with that then always feel free to choose another doctor. This would enable the doctor to foresee any possible complications or a better time in which to use a complementary therapy. The concern in using alternative medicine stems from the fact that some practitioners of alternative medicine do not have an accredited medical degree and therefore do not have a valid medical license. However, in recent times, many educational institutions and universities have started offering courses in homeopathy, ayurveda, siddha, unani, acupuncture, and naturopathy. The recent growth in this industry is evident by the many people demanding different, and in some cases better, care than what they are receiving in “modern medicine.” They are no longer accepting the fact that they need to suffer with pain or illness because modern pharmacy does not have a magic bullet for them.

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    Source by Darren Dunner

    Views: 0

  • Healing At Home

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    Healing at home is something everyone can do and is really easy once you understand and know what you are doing. There are many different methods you can use, as it is not all one set in stone process that works for everyone. I am going to give you some areas to start with today to get you on your own healing pathway in life. These are easy things to do that almost anyone can do right after they finish reading the article!

    Affirmation Healing: This is one that is very simple and extremely easy to do. You simply work with positive affirmations to shift your subconscious programming to a positive mind-set. This takes about 21 days for one to shift here, however in the grand scheme of things 21 days is a drop in the bucket. You want to work with positive wording as well for your affirmations and in the present tense. For example, you can say “I am worthy of love” if you are working on a self-love issue or receive loving from others. It is about forming it in a positive mind-set and present tense. Repeat daily (3 times a day) for 21 days.

    Prayer Healing: Prayer healing is simply working with prayers to boost the energy flow for your healing work. Simple enough right? It is a combination of prayer work and asking for healing help for a particular issue in your life. Prayer healing work can be done twice a day (morning and evening) and best in a quiet room. Prayer healing work can take longer to manifest, however it is very easy to use. Here is an example of a Financial Prayer to get you started so you can see how you can formulate a healing prayer:

    Financial Healing Prayer: I ask for guidance and healing during my prayer/meditation session. I call upon the Universe/Divine Spirit/God/Ascended Masters/Angel Realm to help me heal all financial issues I have in my life and allow for positive healing energy to come forth for this healing process. I am open to removing any blockages and issues that are holding me back and to heal all areas in this process. I acknowledge these issues and allow and stay open to receiving positive financial and money energy flowing into my life in a positive way.

    Crystal Healing: Crystal healing is all about working with the vibrational levels of crystals and their healing properties. For example, if you want to boost the abundance energy flow for your home or office you can create an Emerald gem elixir with charged healing water and mist the surrounding areas once a day to shift the vibrational level of the energy flow. Crystal healing can help in all emotional, mental, physical, spiritual and energetic issues. When working with crystals for healing energy it is about finding the one’s that resonate for your energy, as many crystals can help with crystal healing for abundance issues, however certain one’s help more than other’s for their vibrational levels. Then you have to work with these to find the one’s that resonate best for your own energy fields. Emerald’s are good one’s to start with for abundance energy flow for a home, office or other area you want to boost the energy flow.

    Energy Healing: Energy healing is all about working with balancing the energy flow, removing problems, creating positive healing energy and allowing the vibrational level for the person and their energetic make-up to increase. This is something you can even learn to do on your own by working with different energy formats. A very basic one to start with is Usui Reiki, as this is a very general healing Reiki format that many people start with for their own healing energy. You can also work with very specific energy modalities that are more customized for their healing vibrational levels, such as protection energy formats for protection healing and so on. Energy healing is about finding the root cause of the issue, not just treating the symptoms of the issue, and then working on removing this, balancing the energy flow and healing the area completely.

    There are many other healing methods you can work with, as these are just some of the ones I have listed here for you today. Other one’s you can check into are angelic healing, color therapy, divine source healing, herbal healing, nature healing, sound healing and many more! It is about finding what resonates for your own energy and what you want to work with to heal issues on a physical, emotional, mental and spiritual level. This is how things will all balance out on an energetic level for your energy fields!

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    Source by Nicole Lanning

    Views: 0

  • Numerology’s Habit Challenge; Hidden Strength From Your Name

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    All of us know what it’s like to have a crisis on our hands. When you have such a problem, where do you find the ability to deal with it? Numerology can help you find out what your basic approach is to solving the really hard problems in life. You just need to calculate your Habit Challenge.

    The Habit Challenge has several names: Submerged Characteristic and Habit number to name a few. This value reveals a hidden strength which you can use when problems are especially difficult for you. You don’t call on it often, but it’s there when you need it. Note: since this value is based on your use name, it can change throughout your lifetime.

    Habit Challenge Calculation

    Your Habit Challenge is calculated by counting the number of digits in your use name, and then reducing the total by fadic addition. For example actor Johnny Depp’s habit challenge value is (1) as shown below:

    Johnny Depp = (6 + 4) = (10) = (1 + 0) = (1)

    Habit Challenge (1) – Originality

    Your value gives you the ability to find an original solution to difficult problems, often to the surprise of others. Choosing to take the lead in these problems brings quick results.

    Habit Challenge (2) – Follower

    Your value gives you the ability to be a good follower; to let others lead and to obey orders when necessary. Collaboration is usually successful and some skill in diplomacy is present.

    Habit Challenge (3) – Imagination

    Your value gives you the ability to use your imagination and creativity to solve unusually difficult problems; you will find an artistic solution. You don’t always take these kinds of problems seriously.

    Habit Challenge (4) – Logic

    Your value gives you the ability to use logic and set reasonable goals to solve unusually difficult problems. Detailed, unemotional analysis will be your tools. You prefer a practical and orthodox solution to these problems. You will remain emotionally calm and cool in these situations.

    Habit Challenge (5) – Adaptive

    Your value gives you the ability to be adaptable, take risks, and accept changes to solve unusually difficult problems. New, untried solutions can work for you. You will show quickness of thought and versatility in these situations.

    Habit Challenge (6) – Responsible

    Your value gives you the ability to be responsible and sympathetic to the needs of others in solving unusually difficult problems. The effects on friends and family will be considered in reaching your solution.

    Habit Challenge (7) – Meditation

    Your value gives you the ability to meditate and seek within yourself to solve unusually difficult problems. You will tend to reject unsought advice and work to find your own solutions. You will wait to act until conditions are perfect to solve these problems.

    Habit Challenge (8) – Ruthless

    Your value gives you the ability to be efficient and ruthless in solving unusually difficult problems. You will set goals and work long and hard on them in these situations. Determination and persistence will be used in solving these problems.

    Habit Challenge (9) – Broad Minded

    Your value gives you the ability to take a broad-minded and idealistic approach to solve unusually difficult problems. You will be generous towards others in these situations. You will have unexpected and dramatic reactions to any opposition in solving these problems.

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    Source by Keith Abbott

    Views: 0

  • The Best eCommerce Practices for a Seamless Customer Experience

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    In this generation of online shopping, none of the businesses can thrive without an outright eCommerce site. Further, websites became an integral part of digital marketing strategy and hence improving a dynamic, appealing and user-friendly website is essential. From visual elements to UI / UX elements, everything matters! They should be able to lure customers and offer them a top-notch experience of shopping.

    So, here's a quick guide for the budding eCommerce entrepreneurs to start off their stores like a pro and let every single visitor has an exceptional experience. The points discussed below also explain how every minute element of an eCommerce site has a direct impact on the perceptions and interests of the visitors.

    Homepage must be engaging enough for the customers

    You hardly have 4-5 seconds to capture the attention of the visitors and the first thing they see is the home page. Within those fraction of the time, you need to show them what you have and how amazing your brand is. Make it approachable with a clean layout, uncluttered elements, and bold colors. Put all the promo offers, deals and discounts on the homepage only with tempting banners / sliders to captivate the attention visitors.

    Smooth navigation to persuade customers to explore

    The navigation and its related elements have to be pretty intuitive and easy to use because that enable the customers to explore more of the other pages on the site. The basic behind such effortless navigation is clarity of elements. That means menu, search box, categories, sub-categories, call-to-action, all should be organized well and redirect customers to the page they were seeking for.

    Businesslike content presentation is essential

    Users don't just view your website for the products but also read what's written to know the brand and for other snippets of information on products you offer. However, flowery language, long sentences and tough words are never that catchy to visitors! So, put all your information, headlines, offers and sales announcements in simplest words and in separate blocks to avoid cluttering.

    Responsive search tools are a must

    Make your search effective and responsive with filters, keywords corrections and suggestions. Customers are impatient beings! If they do not get the exact things they were looking for, they will just leave. These options will help them find the exact items they have in their mind by typing the keywords. Filters enable them to search for products according to features, colors, size and other specialties.

    Clear Call-to-Action and simplified checkout

    To redirect customers to the checkout page without any hassles you need to place clear call-to-action on the product pages. Further, to assure that none of your customers leaves because you have a lengthier checkout process, then make it short with fewer fields.

    At the end of the day, your website is for selling not just for capturing the attention of visitors. So, if there's enough traffic driving from the search engines to your website, leaves no chance to turn to their paying customers with these proven practices.

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    Source by Rob Stephen

    Views: 0

  • Gay Drug Rehab and Gay Alcohol Rehab Programs in Texas

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    When a person thinks of the state of Texas, they think big everything. Unfortunately one thing they are not big on is inpatient addiction treatment for the GLBT population. In cites such as Dallas, San Antonio, Fort Worth, Austin, Houston or Abilene, there is a growing gay, lesbian, bisexual and transgender population. As with any population growth comes a need for certain healthcare services, in this case, we are speaking of gay friendly addiction treatment or gay friendly drug rehab programs in Texas.

    Can’t Gay Men and Lesbians Go to Existing Drug Rehab Programs in Texas?

    The answer is yes they can. For gay men and women who are secure in their sexuality, sexual preference and the issues that surround them such as internalized homophobia, homophobia, coming out and others, then any drug rehab, alcohol rehab or addiction treatment program may suffice. Unfortunately, that is not usually the case. Most drug rehabs or alcohol rehab programs are not gay friendly, which means having the addiction treatment services and addiction treatment staff necessary to address the issues mentioned above. Without a gay friendly environment or gay friendly addiction treatment staff, the gay, lesbian, bisexual or transgender will probably experience attitudes similar to that of discrimination, prejudice and feelings of being judged.

    What Are the Advantages of a Gay Addiction Treatment Program in Texas?

    In gay addiction treatment programs or gay drug rehabs, the environment is gay friendly. What that means is that the alcohol rehab or drug rehab will have an addiction treatment staff free of homophobia and judgmental attitudes. There will be addiction treatment services specific to the GLBT population, with a staff dedicated to the same. While the internal healing takes place, the GLBT population still participates in addiction treatment services with the rest of the drug rehab.

    If you need help locating a gay friendly drug or alcohol rehab, call the national addiction treatment helpline at 1-800-511-9225 or go to www.gay-rehab.com. If you happen to have a psychiatric problem along with a drug addiction or alcohol addiction go to www.lakeviewhealth.com

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    Source by Jonathan Huttner

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  • Best Video Marketing Tips You Should Know About

    Best Video Marketing Tips You Should Know About

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    If you’re responsible for marketing a business, you need to get involved with making videos for your company. No two ways about it; video marketing is an effective and evolving tool for marketing that nearly every marketing manager can benefit from. Check out the tips in the following article to get started on your video marketing campaign today.

    Don’t be afraid of complex video marketing strategies. It is simple to make a good video with basic equipment. You can show customers your workplace, manufacturing centre or just discuss your expertise.

    Videos can easily be used to explain your products or services to potential customers. Seeing how a product works will help your customers understand how to use your product and why buying from you is preferable to other sellers. So, learning to make videos to explain what you are selling will easily help build your customer base.

    After you have published your video, include your web address in the video description. You will also want to include several keywords that describe your video in the description. This will help users find your information and search engines effectively rank your video. Your web address can also be included in your video.

    When shooting a video it is okay to keep things simple with your equipment. In most cases, it’s not the technical brilliance of the clip that achieves the desired results. Some of the most basic video marketing has been done by large corporations like Dell or Apple.

    Remember how important a catchy title is to the success of your video. More viewers will be interested in your videos if the titles make sense and attract their attention. This is what makes them more interested in the topic you’re discussing. Take some time to brainstorm titles that are creative if you want your video marketing to be successful.

    If you are thinking of using video marketing to increase your sales and website traffic, then look to your competition for some clues. See what is working for them and try to capitalize off of this information. You do not have to copy them, but see what is working for them and try to make it work for you.

    Don’t only rely on videos in your marketing campaign. They are great marketing tools, however, they should not replace your other marketing tactics. Videos should not replace content creation like article writing or blogging. Videos should simply be used to enhance the content in your marketing campaign and to build up your link portfolio.

    The content you use needs to be interesting. Make your video really pack a punch. Popular video hosting sites such as YouTube can expose you to many potential customers, but there is no way to attract them with boring videos. A lot of people want to watch videos that are relevant. Interesting videos ultimately increase traffic.

    Maybe you aren’t going to be the star of your show, but you do need to find a good spokesperson or mascot to help market your videos. Try to find somebody that is natural when speaking and generally makes people around them feel comfortable. People want to watch somebody they feel that they can trust.

    If you have a product that is quite difficult to use, you should create a video that will give step-by-step directions to users. They will appreciate the time you took to explain your products to them. This will make it more likely they will come to you when looking for additional products.

    Keep in mind that some people surf the Internet using large screen televisions for their monitors. YouTube accepts large video files now. So, do not turn your nose up at high-definition content. Someone looking at your content on a fifty-inch plasma will not buy from you if they just see pixels.

    Make sure each video contains a clear call to action. Inform your viewers of where your products and services are located and insist that they act immediately. Make it easy for your visitors to follow through by making your instructions simple and clear. Specific, bold calls to action are smart ways to conclude your videos.

    Perfection is not your goal! You do not need professional equipment to create quality videos. A webcam or a basic camera will be enough. Also, if you have a cell phone with a video camera on it, you can utilize it for your work. So long as you have solid information and remain professional, people are going to watch your videos.

    Try to let your unique personality come through in your videos. Your audience is predominantly interested in seeing exactly what you have to offer. The more viewers feel that they know you, the more likely they are to develop a relationship with your brand and not with your competitors! Many customers appreciate the chance to link a friendly face to a company and its products and services.

    Don’t think in terms of a single video. Think of an entire series of videos, which can become a marketing campaign. If you create a show which appears every week on a specific topic, for example, people will come back to see what’s new, and you’ll grow a loyal viewer base.

    Once you begin with video marketing, you’ll probably find it impossible to stop. It’s effective, easy, cost-effective and really fast to produce! It can also put your business on the Internet map, boosting your customer base right along with the bottom line. Get started soon and realize your potential in video marketing.

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    Source by Cameron Nyack

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  • The Easiest and Hardest Part of Phone Sales

    The Easiest and Hardest Part of Phone Sales

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    The Ask. Yes … both the easiest and hardest part of the phone sale. Quite an interesting enigma, right? Yes again, but let's unpack this further. Phone selling is both an art and science and it follows a logical path (maybe a little nonlinear at times, but nonetheless there's an end goal). Depending on the solution you're offering to the prospect, there's usually a lead up to the Ask.

    Present the Purpose of the Call Clearly and Directly
    For starters, remember to accomplish (when and if possible) the goal of making the call. This can be to set up an appointment, to introduce yourself, your business, and product and / or service, or to speak with the Decision Maker. By stating the purpose of the call (and thus moving toward the goal of the call), you minimize wasting time with uninterested and unqualified prospects and you maximize your ability to make more calls, reach more people, and close more sales. Here's some great advice: it often helps (actually, the value of having this is more than I can put into words) to have a script available during the call just in case you get off track. Scripts aid you in staying focused and moving the call forward.

    Listen Prior to Making the Ask
    Unless you're a telemarketer and are intent on blasting your prospects with a "canned" message regardless of their responses, then by all means, spray on. OK, kidding aside, prior to making the Ask , listen … listen … listen. Here's the key in listening when conducting a sales call: don't, I repeat, don't answer the prospect in your head while they are talking. Don't do it. Here's why: you'll learn that by keeping your mind still and clear without interrupting the prospect in your head or verbally, you'll have given the prospect something that will often be reciprocated to you in full measure: "uninterrupted time for response" . Sounds weird … yes, but does it work? oh yes. I learned this technique from Stephen Schiffmann and it really works.

    Remember, plan the call (set a goal and use a script), initiate contact, state the purpose of your call directly and clearly, and listen. After listening both consciously and subconsciously, if and when appropriate, make the Ask .

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    Source by Pierre Pinkerton

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