Global Digital Store – Ebooks and Softwares

Tag: business

  • E-books and Affiliate Programs

    E-books and Affiliate Programs

    Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.

    Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.

    Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.

    Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.  

    Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.

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  • Criticism on Google Privacy – Street View

    Criticism on Google Privacy – Street View

    Google's online map service, "Street View", has been accused of taking pictures and viewing too far into people's private homes and/or too close to people on the street when they do not know they are being photographed.

    Information collection from WiFi networks

    During 2006–2010, Google Streetview camera cars collected about 600 gigabytes of data from users of unencrypted public and private Wi-Fi networks in more than 30 countries. No disclosures nor privacy policy was given to those affected, nor to the owners of the Wi-Fi stations.

    Google apologised and said that they were "acutely aware that we failed badly here" in terms of privacy protection, that they were not aware of the problem until an inquiry from German regulators was received, that the private data was collected inadvertently, and that none of the private data was used in Google's search engine or other services. A representative of Consumer Watchdog replied, "Once again, Google has demonstrated a lack of concern for privacy. Its computer engineers run amok, push the envelope and gather whatever data they can until their fingers are caught in the cookie jar." In a sign that legal penalties may result, Google said it will not destroy the data until permitted by regulators.

    The Streetview data collection prompted several lawsuits in the United States. The suits were consolidated into one case before a California federal court. Google's motion to have the case dismissed, saying the Wi-Fi communications it captured were "readily accessible to the general public" and therefore not a violation of federal wiretapping laws, was rejected in June 2011 by the U.S. District Court for the Northern District of California and upon appeal in September 2013 by the U.S. Court of Appeals for the Ninth Circuit. The ruling is viewed as a major legal setback for Google and allows the case to move back to the lower court for trial.

    Currently Google no longer collects wi-fi data via streetview, they now use the Android devices Wi-Fi positioning system, however they have suggested the creation of a unified approach for opting-out from taking part in Wi-Fi-based positioning systems. Suggesting the usage of the word "_nomap" append to a wireless access point's SSID to exclude it from Google's WPS database.

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  • Google Adsense: What Other Forms of Payment Does Google Adsense Offer?

    Google Adsense: What Other Forms of Payment Does Google Adsense Offer?

    You can elect to have your Google Adsense payments mailed to you via check in your local currency.  Google Adsense offers this option in 42 countries.  Check the Google Adsense support center to see if your country is included in this list.

    To select receiving your check by postal mail, log in to your Google Adsense account, click the edit link near Payment Details and then click the Check – Standard Delivery radio button.  Then click continue.  Now you can select your currency, if available or you may select US dollars.  When you’re satisfied with your choices, click save settings.

    You may also choose to receive your payment through Secured Express Delivery. There is a fee for this service but you can expect to receive your check within 5-10 business days after it has been sent.  If you choose this option, you will need to contact DHL (the courier service) to make sure they offer service to your area and that your address is in the proper format.  For more information, log on to dhl.com.

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  • Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program

    Google Adsense: Keeping Your Account From Being Disabled and Useful Books About the Program

    How Can I Make Sure That My Account Will Not Be Disabled?

    Google Adsense Program Policies make no allowances for deceptive practices.  The most important thing a publisher can do to ensure the integrity of their site is to be aware of what is happening on your site.

    Google has made it abundantly clear not to click on your own ads or ask others to do so.  But what about practices a publisher may not purposely carry out?

    Make sure that ads associated with Google never appear in an unrequested pop-up.  Don’t be talked into purchasing traffic for your site that may contain adware.

    Respect the Google trademarks.  Don’t use any Google trademarks or logos without their consent.

    Don’t change the Adsense code.  If you’re a pro at html, don’t assume you can add your own code.  If you’re new to html, simply copy and paste the offered code. Don’t mess with it.

    Provide a good environment for advertisers and a positive user experience.  Don’t try to be deceptive in any way.  Google’s rules may sound strict, but believe me, protecting the integrity of the Google Adsense Program is in your best interest as well as Google’s.  After all, a positive, honest Google Adsense program means more money for all of us.

    Useful Books About the Google Adsense Program For Users of All Stages    
        
    Do you need to buy a book to use Google Adsense?  Not necessarily. Google’s support page has a wealth of information. But you might consider it if you want to read a personal account of an Adsense wizard such as Eric Giguere or say, if you want to learn more about HTML.  ‘Who Let the Blogs Out: A Hyperconnected Peek at the World of Weblogs by Biz Stone has a lot of information on blogging as well as information about Google Adsense.  The following is just a few books you can find at amazon.com  on the subject:

    Make Easy Money with Google: Using the Adsense Advertising Program By Eric Giguere

    The Google Adsense Handbook By Angus McLeod

    Google Advertising Tools: Cashing in with Adsense, Adwords, and the Google APIs by Harold Davis

    Top-Paying Google Adsense and Adwords Keywords for Pharmaceuticals (In Digital Format) [Download: Adobe Reader] By W. Frederick Zimmerman
        
    The Complete Idiot’s Guide to Growing Your Business with Google By Dave Taylor

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  • eBay: The First 10 Years.

    eBay: The First 10 Years.

    Yes, you read that correctly: ten years. eBay was created in September 1995, by a man called Pierre Omidyar, who was living in San Jose. He wanted his site – then called 'AuctionWeb' – to be an online marketplace, and wrote the first code for it in one weekend. It was one of the first websites of its kind in the world. The name 'eBay' comes from the domain Omidyar used for his site. His company's name was Echo Bay, and the 'eBay AuctionWeb' was originally just one part of Echo Bay's website at ebay.com. The first thing ever sold on the site was Omidyar's broken laser pointer, which he got $14 for.

    The site quickly became massively popular, as sellers came to list all sorts of odd things and buyers actually bought them. Relying on trust seemed to work remarkably well, and meant that the site could almost be left alone to run itself. The site had been designed from the start to collect a small fee on each sale, and it was this money that Omidyar used to pay for AuctionWeb's expansion. The fees quickly added up to more than his current salary, and so he decided to quit his job and work on the site full-time. It was at this point, in 1996, that he added the feedback facilities, to let buyers and sellers rate each other and make buying and selling safer.

    In 1997, Omidyar changed AuctionWeb's – and his company's – name to 'eBay', which is what people had been calling the site for a long time. He began to spend a lot of money on advertising, and had the eBay logo designed. It was in this year that the one-millionth item was sold (it was a toy version of Big Bird from Sesame Street).

    Then, in 1998 – the peak of the dotcom boom – eBay became big business, and the investment in Internet businesses at the time allowed it to bring in senior managers and business strategists, who took in public on the stock market. It started to encourage people to sell more than just collectibles, and quickly became a massive site where you could sell anything, large or small. Unlike other sites, though, eBay survived the end of the boom, and is still going strong today.

    1999 saw eBay go worldwide, launching sites in the UK, Australia and Germany. eBay bought half.com, an Amazon-like online retailer, in the year 2000 – the same year it introduced Buy it Now – and bought PayPal, an online payment service, in 2002.

    Pierre Omidyar has now earned an estimated $3 billion from eBay, and still serves as Chairman of the Board. Oddly enough, he keeps a personal weblog at http://pierre.typepad.com. There are now literally millions of items bought and sold every day on eBay, all over the world. For every $100 spent online worldwide, it is estimated that $14 is spent on eBay – that's a lot of laser pointers.

    Now that you know the history of eBay, perhaps you'd like to know how it could work for you? Our next email will give you an idea of the possibilities.

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  • Cinema and Film Entertainment

    Cinema and Film Entertainment

    Films are a major form of entertainment, although not all films have entertainment as their primary purpose: documentary film, for example, aims to create a record or inform, although the two purposes often work together. The medium was a global business from the beginning: "The Lumière brothers were the first to send cameramen throughout the world, instructing them to film everything which could be of interest for the public." In 1908, Pathé launched and distributed newsreels and by World War I, films were meeting an enormous need for mass entertainment. "In the first decade of the 20th century cinematic programmes combined, at random, fictions and newsfilms." The Americans first "contrived a way of producing an illusion of motion through successive images," but "the French were able to transform a scientific principle into a commercially lucrative spectacle". Film therefore became a part of the entertainment industry from its early days. Increasingly sophisticated techniques have been used in the film medium to delight and entertain audiences. Animation, for example, which involves the display of rapid movement in an art work, is one of these techniques that particularly appeals to younger audiences.

    The advent of computer-generated imagery (CGI) in the 21st century made it "possible to do spectacle" more cheaply and "on a scale never dreamed of" by Cecil B. DeMille. Sophisticated visual effects and CGI techniques have been used not only to create realistic images of people, landscapes and events (both real and fantastic) but also to animate non-living items such as Lego normally used as entertainment as a game in physical form. Creators of The Lego Movie "wanted the audience to believe they were looking at actual Lego bricks on a tabletop that were shot with a real camera, not what we actually did, which was create vast environments with digital bricks inside the computer." The convergence of computers and film has allowed entertainment to be presented in a new way and the technology has also allowed for those with the personal resources to screen films in a home theatre, recreating in a private venue the quality and experience of a public theatre. This is similar to the way that the nobility in earlier times could stage private musical performances or the use of domestic theatres in large homes to perform private plays in earlier centuries.

    Films also re-imagine entertainment from other forms, turning stories, books and plays, for example, into new entertainments. The Story of Film, a documentary about the history of film, gives a survey of global achievements and innovations in the medium, as well as changes in the conception of film-making. It demonstrates that while some films, particularly those in the Hollywood tradition that combines "realism and melodramatic romanticism", are intended as a form of escapism, others require a deeper engagement or more thoughtful response from their audiences. For example, the award winning Senegalese film Xala takes government corruption as its theme. Charlie Chaplin's film The Great Dictator was a brave and innovative parody, also on a political theme. Stories that are thousands of years old, such as Noah, have been re-interpreted in film, applying familiar literary devices such as allegory and personification with new techniques such as CGI to explore big themes such as "human folly", good and evil, courage and despair, love, faith, and death – themes which have been a main-stay of entertainment across all its forms.

    As in other media, excellence and achievement in films is recognised through a range of awards, including ones from the American Academy of Motion Picture Arts and Sciences, the British Academy of Film and Television Arts, the Cannes International Film Festival in France and the Asia Pacific Screen Awards.

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  • The Many Facets of Viral Marketing

    The Many Facets of Viral Marketing

    In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:

    1.    E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.

    2.    Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.

    3.    Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.

    4.    Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.

    5.    Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.

    6.    Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.

    7.    Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

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  • Criticism on Google PageRank

    Criticism on Google PageRank

    Possible misuse of search results

    In 2007, a group of Austrian researchers observed a tendency to misuse the Google engine as a "reality interface". Ordinary users as well as journalists tend to rely on the first pages of Google search, assuming that everything not listed there is either not important or merely does not exist. The researchers say that "Google has become the main interface for our whole reality. To be precise: with the Google interface the user gets the impression that the search results imply a kind of totality. In fact, one only sees a small part of what one could see if one also integrates other research tools".

    Eric Schmidt, Google's chief executive, said in a 2007 interview with the Financial Times: "The goal is to enable Google users to be able to ask the question such as 'What shall I do tomorrow?' and 'What job shall I take?'". Schmidt reaffirmed this during a 2010 interview with the Wall Street Journal: "I actually think most people don't want Google to answer their questions, they want Google to tell them what they should be doing next."

    Danger of Page Rank Manipulation

    The page ranking algorithm of Google can and has been manipulated for political and humorous reasons. To illustrate the view that Google's search engine could be subjected to manipulation, Google Watch implemented a Google bomb by linking the phrase "out-of-touch executives" to Google's own page on its corporate management. The attempt was mistakenly attributed to disgruntled Google employees by The New York Times, which later printed a correction.

    Daniel Brandt started the Google Watch website and has criticized Google's PageRank algorithms, saying that they discriminate against new websites and favor established sites. Chris Beasley started Google Watch Watch and disagrees, saying that Mr. Brandt overstates the amount of discrimination that new websites face and that new websites will naturally rank lower when the ranking is based on a site's "reputation". In Google's world a site's reputation is in part determined by how many and which other sites link to it (links from sites with a "better" reputation of their own carry more weight). Since new sites will seldom be as heavily linked as older more established sites, they aren't as well known, won't have as much of a reputation, and will receive a lower page ranking.

    In testimony before a U.S. Senate antitrust panel in September 2011, Jeffrey Katz, the chief executive of NexTag, said that Google's business interests conflict with its engineering commitment to an open-for-all Internet and that: "Google doesn't play fair. Google rigs its results, biasing in favor of Google Shopping and against competitors like us." Jeremy Stoppelman, the chief of Yelp, said sites like his have to cooperate with Google because it is the gateway to so many users and "Google then gives its own product preferential treatment." In earlier testimony at the same hearing Eric Schmidt, Google's chairman, said that Google does not "cook the books" to favor its own products and services.

    Page Ranking Related Lawsuits

    In 2006, the parental advice Internet site Kinderstart.com sued Google for setting its Page rank to zero, claiming that the reset caused the site to lose 70 percent of its audience. In this lawsuit, it was stated, that "Google does not generally inform Web sites that they have been penalized nor does it explain in detail why the Web site was penalized". Kinderstart claimed that they were penalized for being a Google competitor (setting up the search engine). Kinderstart has formally lost the process (while their rank seems to be no longer zero). Google Incorporated claims that allowing one to win such process would set a dangerous precedent, encouraging other penalized sites to protest as well.

    Numerous companies and individuals, for example, MyTriggers.com and transport tycoon Sir Brian Souter have voiced concerns regarding the fairness of Google's PageRank and search results after their web sites disappeared from Google's first-page results. In the case of MyTriggers.com, the Ohio-based shopping comparison search site accused Google of favoring its own services in search results (although the judge eventually ruled that the site failed to show harm to other similar businesses).
    Abandonment of unbiased rankings for Google Shopping

    In late May 2012, Google announced that they will no longer be maintaining a strict separation between search results and advertising. Google Shopping will be replaced with a nearly identical interface, according to the announcement, but only paid advertisers will be listed instead of the neutral aggregate listings shown previously. Furthermore, rankings will be determined primarily by which advertisers place the highest "bid," though the announcement does not elaborate on this process. The transition will be complete in the fall of 2012.

    As a result of this change to Google Shopping, Microsoft, who operates the competing search engine Bing, launched a public information campaign titled Scroogled. The ad campaign was developed by leading political campaign strategist Mark Penn.

    It is unclear how consumers will react to this move. Critics charge that Google has effectively abandoned its "Don't be evil" motto and that small businesses will be unable to compete against their larger counterparts. There is also concern that consumers who didn't see this announcement will be unaware that they're now looking at paid advertisements and that the top results are no longer determined solely based on relevance but instead will be manipulated according to which company paid the most.

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  • Google Products and Services Discontinued in 2012

    Google Products and Services Discontinued in 2012

        Google Notebook – Online notetaking and web-clipping application. The tool permitted users to clip text, images, and links from pages while browsing, save them online, access them from any computer, and share them with others. Data was exported to Google Docs and the service has been shut down as of July 2012.
        Google Apps Standard Edition – Free. On December 6, 2012, Google discontinued the Google apps standard edition, which was previously downgraded with features like maximum 10 users.
        Google Code Search – Search engine for programming code found on the Internet. Shut down on January 15, 2012.
        Google Health – allows a user to store, manage and share all of his/her health and wellness information in one central place. Development ceased June 24, 2011; accessible until January 1, 2012; data available for download until January 1, 2013.
        Google Website Optimizer – was a free website testing and optimization tool, allows a user to increase the value of his/her existing websites and traffic. Discontinued on August 1, 2012.
        TV Ads – Method to place advertising on TV networks. Launched in 2007, the product was discontinued on August 30, 2012, with all remaining active campaigns ending December 16, 2012.
        Google Friend Connect – an online service that allowed website and blog owners to add social features to their websites. Discontinued on March 1, 2012, and replaced by Google+'s pages and off-site Page badges.
        Google Insights for Search – Google Insights for Search was a service by Google similar to Google Trends, providing insights into the search terms people have been entering into the Google search engine. Google Insights for Search has been discontinued since September 27, 2012 by Google and Now Google Insights has merged in Google Trends.
        Knol – service that enabled subject experts and other users to write authoritative articles related to various topics. Content were not accessible after October 1, 2012.
        Google Wave – Online communication and Collaborative real-time editor tool using richly formatted text, photos, videos, maps, and more. Development ceased on August 4, 2010. This product support is no longer available (turned off completely on April 30, 2012 by Google).
        Picnik – online photo editor. Most features and effects have been moved to the Google+ photo manager. Closed on April 19, 2012.
        Jaiku – Jaiku was a social networking, micro-blogging and lifestreaming service comparable to Twitter.

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  • Affiliate Marketing: The Solution to Control your Growing Expenditures

    Affiliate Marketing: The Solution to Control your Growing Expenditures

    With increasing cost of living today, it is hard to sustain your household needs if only a single member of your family is generating income. It is now a necessity that families have at least two income-generating family members.

    Just think that you are having an income of $30,000 to $60,000 every year. Big amount, isn’t it? But once you have figured out your growing expenses for your automobile (such as gasoline, repairs, insurance, and others), your work (like bus fare and meals), children’s needs, and house mortgages, it will just lead to a spend able income (which means you barely had enough to regularly finance your expenses and kept little or no savings at all).

    Do not let yourself be drowned of these growing expenditures of your family. There are available ways of earning additional income aside from your present job.

    You can actually develop your family lifestyle and not be haunted by creditors by working an online career. Not only that you can have additional money to spend for your expenditures, but also you can spend quality time with your family as well.

    All you need to do is sit back at the comfort of your home, in front of your personal computer, and you are on the go of creating your first batch of thousand bucks through affiliate marketing.

    What is Affiliate Marketing?

    It refers to the endorsement of products or services in the Internet through affiliates. Affiliates are usually webmasters and ezine editors who act as sales agents on behalf of their clients in exchange for a commission on each sale made.

    In affiliate marketing, you can prefer either the one-tier program or the two-tier program. In the former, you earn on a per referral basis and cannot hire sub-affiliates to assist you in endorsing a certain product or service. The commission will come from your direct referral.

    The latter is quite favorable to you as an affiliate. You will not only earn from your direct referrals; you can also obtain a percentage commission from the referrals by your co-affiliates who join your program.


    Affiliate Marketing For Online Entrepreneurs

    In case that you are an online entrepreneur and you have your own site, you can use affiliate marketing to endorse your business and increase your sales. You can set up an affiliate-marketing program by including the necessary software for it.

    Have your program’s terms, conditions, and online registration form posted in your website. Let your potential affiliates read it and join if they are satisfied with it.

    Aside from posting details regarding your affiliate-marketing program, you can also opt to advertise in ezine advertisement networks, search engines, and other sites having high web traffic.

    Have your marketing program be registered through affiliate program directories and networks so that prospects who are looking for some new opportunities can find you.

    You could also write reviews and articles and let it post in free article sites and request the editors to publish it in your ezine.

    Affiliate Marketing for Newbies

    If you are just new in the business (no products and websites of your own) but you want to earn money through affiliate marketing, you can set yourself up as an affiliate. Learning the basics of Internet marketing and invest quality time and enough money in order for you to earn income from promoting products of other people.

    Determine the hottest products or services in the web, register as an affiliate, and start promoting the product by using different marketing strategies. You can conduct extensive research about these things.

    You can check sites, which have online marketing forums. Read posted messages in that particular site and try to participate by posting your queries too. You can also ask questions to marketers online and gain some useful tips in your affiliate career.

    Affiliate marketing offers you the earning opportunity that you are waiting for. You can use tons of information right at your fingertips as you work from home.

    If you will devote your time and spend your money wisely in this kind of online business, there will come a time that it is more than enough to fund your growing expenditures. Moreover, expect that your family will thank you in the end.

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