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  • Introducing the New eBay “Buyer’s Credit” Program.

    Introducing the New eBay "Buyer's Credit" Program.

    In an effort to compete with more 'traditional' shops, eBay has started to offer finance agreements though PayPal for expensive items. This means that, if the seller decides to offer it, you can now spread the cost of an item into affordable monthly payments.

    This is good for buyers, good for sellers, and good for eBay. Buyers can get the kind of credit agreements they're used to in shops. Sellers can make their items more attractive to buyers who might not have all the money then and there, but eBay still pays the sellers upfront – they don't have to wait to be paid each month or anything like that. Buyers make their monthly payments to PayPal's credit provider instead.

    The APR of the Buyer's Credit program is currently 12.9%. You can pay back $999 or more over 12 months, or $1,999 or more over 24 months. There are also interest-free options for purchases of $199 or more over 3, 6 or 12 months.

    The reason why some of these credit offers sound better than others is that it is up to the seller to decide how good the credit offer should be and pay extra to PayPal to offer it. To give their buyer the best promotion, for example, of no interest for twelve months, the seller must pay 3.75% of the item's cost to PayPal.

    Basically, this means that sellers pay less when the buyers pay interest, and sellers pay the cost of the interest on the interest-free offers. PayPal makes its interest either way, buyers are happy to get credit, and sellers are happy to sell more.

    Can I Get This Credit?

    On items over $199, Buyer's Credit is now being automatically offered to buyers in the USA only. Just click the link when you buy something for more than $199 and you will be taken through the application process, which includes a 30-second check on your credit history. Then you just go through the buying process as normal, and you get your item before you've paid a penny.

    Why are eBay Offering This?

    eBay say they want to "level the playing field", to allow eBay businesses to compete with the big chain stores, and they also want to promote PayPal as a payment method. Relatively few buyers can afford the more expensive items on eBay all at once, and so the introduction of Buyer's Credit seems likely to significantly increase prices and sales at the higher end of the market.

    It is worth noting that you can use Buyer's Credit anywhere PayPal is accepted, not just on eBay. PayPal say it's "like a credit card – minus the card!" You don't get a card number – you can pay with credit with just your email address and password.

    The only thing left to do now, then, is find the best deal for that really special item – the expensive thing you've been wanting for ages but could never afford. But how can you be sure you're getting the best price? Try our tips and tricks for eBay searching, in the next email.

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  • Houston Museum of Natural Science Went Viral

    Houston Museum of Natural Science Went Viral

    The Houston Museum of Natural Science (HMNS) was one chosen to showcase the world-famous Exhibition for the Lord of the Rings Trilogy. HMNS quickly realized that while the exhibit was expected to generate a great deal of interest, it didn’t have a lot of appeal for their core audience.  The success of the exhibition, therefore, would rest in how it was marketed.

    The Houston Museum of Natural Science quickly called in Spur Digital to help reach the targeted demographic audience and generate interest in the Exhibit. HMNS was, also, hoping to acquire new patrons and members to further their future revenue.

    Spur digital worked with HMNS to identify the target market for the campaign and developed an integrated online media plan to reach those audiences. The campaign featured an online contest that was marketed through targeted online media outlets including relevant Web sites, Search Engines and third party E-mail lists. Viral marketing was an important component of the campaign, so Spur developed an innovative strategy to get people to refer their friends.

    Spur identified the target audience as males 18 to 34 years old who were fans of action and fantasy films, frequent video game players and movie renters, tech-savvy who generally didn’t hang out at museums. Based on this information, Spur chose search engine advertisements that would accompany specific search words, dedicated e-mail advertisements, sponsored e-mail advertisements, banner ads on web sites targeted toward the desired audience, and e-mails to the HMNS list.

    Did it work?  You bet!  The results were excellent. The impact of the viral marketing effort was astounding – over 23% of registrants came originated from the Tell-A-Friend feature. The direct marketing efforts yielded impressive results as well. In total, the 12 week, locally-targeted online campaign yielded more than 2 million targeted impressions, 40,000 unique visits, almost 12,000 and 6,000 invitations sent by friends at a cost per action of less than $3.00. These contributed to the record attendance of almost 100,000 over 3 months.

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  • Benefits of Being an Affiliate Marketer

    Benefits of Being an Affiliate Marketer

    Affiliate marketing has become one of the most effective ways to advertise online. It is also one of the easiest ways for anyone with a website to make a profit online. Affiliate Marketing is an agreement between a merchant and a website owner. The website owner, or the affiliate, allows the use of their site for the promotion of the merchant's products by linking to the merchant's website. In exchange, the merchant pays a commission to the affiliate on all sales generated by the affiliate. Every time someone clicks on the link on the affiliate website and proceeds to make a purchase, the affiliate gets a commission. The merchant will pay the affiliate only when a customer clicks on the product link and makes a purchase.

    Affiliate marketing programs are described as a win-win situation for both the merchant and the affiliate because of the pay-for-performance scheme. Both the merchant and the affiliate enjoy some benefits in affiliate marketing. There are many benefits on the merchant's side. It gives the merchant a wider market in which to advertise a product or service. Affiliate marketing will give the product or service the maximum exposure that it may not get with other traditional advertising techniques. The more affiliate sites a merchant has, the higher the traffic, which can convert to sales. Affiliate marketing is the equivalent of having an army of sales people who will do the advertising and will only get a commission if a customer purchases.

    Meanwhile, since an affiliate marketing relationship is a win-win situation, the affiliate also enjoys many benefits. Foremost among these is the easy way to make a profit. The affiliate can earn by having an ad or link to the merchant's website, which prospective customers will hopefully click and proceed to make a purchase. As soon as the customer clicks on the ad on the affiliate's site, is redirected to the merchant's website and goes on to buy that particular product, the affiliate earns a commission. The more referrals there are the more profit for the affiliate.

    Affiliate marketing is an excellent way to earn money while at home. There are virtually no production costs. The product is already developed and proven by the merchant, and all you have to do to find, as many prospects as you can that will bring in the profit for both the merchant and the affiliate. Affiliate programs are usually free to join, so affiliates do not have to worry about start-up costs. There are thousands of products and services you can choose from. You can find affiliate programs for every product under the sun. Surely, there is a product or service out there that is relevant to your website.

    In addition, there is absolutely no sales experience necessary. Most affiliate programs offer excellent support when it comes to providing marketing material. The simplicity of affiliate marketing allows you to be an affiliate marketer at the least cost and the most comfort. You can even build a successful affiliate marketing business right in the convenience of your own home. In affiliate marketing, your responsibility is simply to find prospects for the merchant; you do not have to worry about inventory, order processing, and product shipping. These, along with customer service support are the duties of the merchant.

    Because of the global reach of the internet, you can easily find thousands of prospects. You can intensify your advertising campaign by exploiting more aggressive and productive strategies such as viral marketing. By attracting more prospects, you also maximize your potential to earn. Another benefit of an affiliate marketer is the minimal risk involved. If the product you are advertising is not making money then you can dump it and choose another. There are no long-term binding contracts tying you to products that are not making enough money.

    All the same, the best benefit of being an affiliate marketer is the opportunity to increase your income; and you can make a profit even if affiliate marketing is only a sideline business. With your own affiliate business, you can earn easily earn extra income, although you do have to exert effort and use your imagination to maximize your earning potential. Indeed, affiliate marketing is one of the simplest and most effective business opportunities on the web today.

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  • Making Business Easier With Autoresponders

    In the online world of business, an autoresponder can do a lot for your company.  Also referred to as mailbots, email and on demand, and automatic email, these tools can help you put your business on autopilot and spend more time doing other things.  Autoresponders are great to have, as they are designed to automatically respond to any email they receive with an instant response.

    Over the years, autoresponders have increased quite a bit in popularity.  They are best known for their automatic email responses, which will save you a lot of time.  By using one of these programs, you won’t have to spend countless hours answering emails again.  You can feel free to do other things and always know that your customers have access to the information they need anytime they want it.

    To set your business on autopilot, all you need to do is get your copy ready and load it into your autoresponder.  Once a potential buyer or current customer sends your autoresponder address a message, the information he or she is seeking will automatically be delivered to them.  Autoresponders are very quick – delivering information via email in a matter of seconds.

    Autoresponders can also help you send out free courses, articles and information, reports, information regarding your products and services, price lists, welcome and thank you letters, confirm orders, and tell others about your advertising rates.  You can preset information such as this into your autoresponder, so it will automatically send the information out whenever someone requests it.

    Unlike mass email messages, autoresponders can be set up to your specifications.  You can send personalized messages with them as well, which will make your client feel as if the email was made specifically for him.  Autoresponders will also follow up with emails as well, to ensure that you get a sale.  The better autoresponders out there will notify you each and every time someone has requested your information, so you know when you have potential customers.

    You can also update your autoresponder messages anytime you wish.  From time to time as you get new products or information to send to your clients, you can update your log.  When running a business, it’s very important that you keep your customers up to date.  This way, your customers will know that you have new products available and ready for purchase.  If you have a good relationship with them, they will be anticipating your new offers.

    If you run a business over the Internet, an autoresponder can make life a lot easier.  You can let your autoresponder handle a majority of the tasks, including technical support and sending out information about your company and your products.  These days, autoresponders are the best tools for online business – as they give you plenty of free time for other things.

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  • Google Products and Services Discontinued in 2006 and 2007

    Google Products and Services Discontinued in 2006

        Google Answers – Online knowledge market offered by Google that allowed users to post bounties for well researched answers to their queries. Discontinued on November 28, 2006; still accessible (as read-only).
        Google Deskbar – desktop bar with a built-in mini browser. Replaced by a similar feature in Google Desktop. Discontinued on May 8, 2006.

     Google Products and Services Discontinued in 2007

        Google Click-to-Call – allowed a user speak directly over the phone, for free, to businesses he/she finds on Google search results pages. Discontinued in 2007.
        Related Links – automatically brought fresh, dynamic and interesting content links to any website. Webmasters could place these units on their site to provide visitors with links to useful information related to the site's content, including relevant videos, news, searches, and pages. Discontinued on April 30, 2007.
        Public Service Search – Non-commercial organization service, which included Google Site Search, traffic reports and unlimited search queries. Discontinued on February 2007; replaced by Google Custom Search.

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  • Intellectual property of Fashion

    Within the fashion industry, intellectual property is not enforced as it is within the film industry and music industry. Robert Glariston, an intellectual property expert mentioned in a fashion seminar held in LA that "Copyright law regarding clothing is a current hot-button issue in the industry. We often have to draw the line between designers being inspired by a design and those outright stealing it in different places." To take inspiration from others' designs contributes to the fashion industry's ability to establish clothing trends. For the past few years, WGSN has been a dominant source of fashion news and forecasts in encouraging fashion brands worldwide to be inspired by one another. Enticing consumers to buy clothing by establishing new trends is, some have argued, a key component of the industry's success. Intellectual property rules that interfere with this process of trend-making would, in this view, be counter-productive. On the other hand, it is often argued that the blatant theft of new ideas, unique designs, and design details by larger companies is what often contributes to the failure of many smaller or independent design companies.

    Since fakes are distinguishable by their poorer quality, there is still a demand for luxury goods, and as only a trademark or logo can be copyrighted, many fashion brands make this one of the most visible aspects of the garment or accessory. In handbags, especially, the designer's brand may be woven into the fabric (or the lining fabric) from which the bag is made, making the brand an intrinsic element of the bag.

    In 2005, the World Intellectual Property Organization (WIPO) held a conference calling for stricter intellectual property enforcement within the fashion industry to better protect small and medium businesses and promote competitiveness within the textile and clothing industries.

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  • 10 Tips for Increasing Your eBay Response.

    10 Tips for Increasing Your eBay Response.

    So you've got the buyer in front of your auction, and they've read the description. They're must be interested, or they wouldn't be looking… but just how can you push them over that line and make them leave a bid? Read on for some tips.

    Improve your picture: In all that description writing, you might have missed the vital importance of your item's picture. A picture with bad lighting or an intrusive background looks amateurish and won't make anyone want to buy from you.

    Add an About Me page: You'll be surprised how much you can reassure bidders just by creating an About Me page and putting a little bit about yourself on your business on there. You can also have a few special offers there for people who bother to look at the page, and let people subscribe to your mailing list so that you can email them updates.

    Use SquareTrade: Signing up at SquareTrade and displaying their logo on your auctions shows that you are committed to have them resolve any disputes that arise. You always see this on PowerSellers auctions – it makes you look more professional.

    Write terms and conditions: Have the 'small print' clearly visible on all your auctions, giving details of things like shipping times and prices, your refund policy, and any other business practices you might have. This helps build confidence with buyers.

    Show off your feedback: Copy and paste a selection of the feedback comments you're most proud of to each item's description page, instead of making bidders go and look for it. If you have 100% positive feedback, be sure to write that on every auction too.

    Add NR to your titles: If you have extra space in a title, put 'NR' (no reserve) on the end. Bidders prefer auctions that don't have a reserve price, and doing this lets them see that yours don't.

    Benefits not features: Make sure your description focuses on the benefits that your item can give to the customer, not just its features. This is a classic sales technique. If you have trouble with this, remember: 'cheap' is a feature, 'save money' is a benefit.

    List more items: If you want more people to respond to your items, then list more items! You might find you have better like listing items at the same time, instead of one-by-one. There's no need to use a Dutch auction – you can just keep two or three auctions going at once for an item you have more than one of in stock.

    Accept unusual payment methods: To reach those last few buyers, accept payment methods that many sellers don't, like cheques.

    Buy some upgrades: The best upgrade is the most expensive one, which makes your item appear first in search results. In crowded categories, you might find that this is worth the money.

    Once you've got some buyers, you want to keep them coming back to you. The next email will show you how to turn one-time buyers into long-term customers.

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  • Who Else Wants To Make Money With Adsense?

    Who Else Wants To Make Money With Adsense?

    Fact number 1: Kids in high school are making thousands of dollars every month with Adsense.

    Fact number 2: Housewives, retirees, mom and dads, who are just staying at home and have never made a dime on the internet have created full-time incomes by simply placing Adsense ads on their web site or blog.

    These are just some of the “super Adsense earners”. You may have already heard about their story for they are among the few who are on their way to making millions worth of cash just by promoting Adsense sites.

    Anyone, any age and gender can become money generating Adsense publishers as long as they what it takes. How does one go about this Internet advertising?

    Writing articles for Adsense is the way to do it. Using the right keywords in your articles and having Google ads on a certain site has become the most profitable way of marketing that anybody can get into. No experience and level of education needed. If you are not using this strategy, or may not be aware of it in the first place, chances are you may be losing thousands of dollars worth of extra income and still do not know it yet.

    This is one of the many reasons why writing original quality content articles is now the latest in marketing buzz. Content and links. When combined together becomes a really powerful tool to a successful web site and richer individuals. Many internet marketing professionals are already aware of the value of an original quality content and how using keywords can drive targeted traffic into their sites from the search engines.

    So why don’t all these web site owners write and submit their own articles if that is what is important?

    The simple and understandable answer is that it takes time to write articles, submit them and get targeted traffic to their websites. That is why they get the services of those who can spares sometime to write the articles that would cater to their site purpose but still turn out as a good quality and unique piece of work.

    To get into the Adsense marketing business and start earning some good cash, ask yourself. Did you enjoy writing when you were in school? If you answer yes to this question, you already have an initial advantage over most internet marketing business owners that wants to make money online and doing it at home.

    With the boom in the Adsense market comes the need for sites to want fresh, quality and original keyword rich content. This way, web site owners can have a steady supply of articles with the proper keywords that they relate to their site contents. The result of this is seen in the sites page rank when indexed by the search engines. Which, in turn, gets moreAdsense ads to show above, below or next to the article on their website with targeted traffic.

    What do people have to do?

    Write quality and original content, keyword or phrase rich articles with links to your website in the resource box. Then build a website or web page with targeted keyword or phrase rich original content for the targeted traffic that originates from the articles you wrote. Finally, you will have a Google Adsense ads that are targeted to your keyword or phrase rich original content site where visitors will get to visit when they come looking for information.

    A win-win situation if you think more about it. A favor for persons looking for quality content and information. For the persons writing the original content articles. And the person with the quality original content rich website. Of course, the search engines and its advertisers are getting targeted traffic and sales but so what? As long as you are getting something in your favor, it does not really matter what the others are getting for themselves.

    So who else wants to start earning money with Adsense. You. Everyone. Anybody. Internet marketing has many opportunities wide open for this people. Writing articles and using Adsense for your kind of internet marketing strategy is one sure way of getting a piece of that action and cash.

    Better not be left behind the many making millions already.

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  • Researching Auto Responders

    If you are in the Internet marketing business or if you run a business online, an autoresponder can make a world of difference.  They can handle a majority of your technical support questions and informational requests, by sending out automated messages to interested customers.  When they get an email, they will respond instantly with a preset message.  This can save you quite a bit of time- especially if you get a lot of emails on a daily basis.

    Out there on the Internet, there are many autoresponders to choose from.  They are classified into three main types – locally hosted, remote hosted and desktop hosted.  Each type has pros and cons, depending on your needs.  Locally and desktop hosted programs will give you complete control over the program, as you run them through your own server or website.  Remote hosted on the other hand, is ran through a third party service provider.  Remote programs cost you a monthly fee, while desktop and locally hosted programs cost one fee – then you have complete ownership of the program.

    Before you decide to purchase an autoresponder, you should always compare and see what each one has to offer.  If you are interested in running one from your server or website, then you’ll need to look at desktop and locally hosted autoresponders.  There are free programs available online, although they will normally come with strings attached, such as ads in your emails.  This can be a bad thing, as ads in your email will give customers the wrong impression. www.Automatic-Responder.com is a great service that also offers a free version for up to 250 subscribers and no advertisements.

    When you purchase one of these types of autoresponder programs, you should always research and find out all that you can.  There are many programs out there that you can buy, many of which will offer you great features at a great price.  Buying your program is the way to go, especially if you have an image to uphold.  Once you have found a program and buy it, it will be yours for as long as you decide to use it.

    If you are looking towards a remotely hosted autoresponder, you’ll need to research for the best prices and service, this is a must when shopping around.  You’ll be dealing with a company who has control over the address of the autoresponder, meaning that your domain name won’t appear in the emails you send using the autoresponder.  This can be good for some, although many prefer to have their name in their emails.

    When it all comes down to it, you should always research an autoresponder before you decide to make a purchase or use a free program.  There are several out there to choose from, although some are far superior to others.  If you take the time and research what each one has to offer you and how much it will cost you – you’ll end up with an autoresponder that will prove to be more than worth the cost.

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  • Premium

    Go to http://afrocircle.com/business/premiums/

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