Global Digital Store – Ebooks and Softwares

Tag: business

  • How AdSense works

    How AdSense works

        The webmaster inserts the AdSense JavaScript code into a webpage.
        Each time this page is visited, the JavaScript code uses inlined JSON to display content fetched from Google's servers.
        For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system. (More details are described in the AdSense patent.)
        For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
        For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service. The referral program was retired in August 2008.
        Search advertisements are added to the list of results after the visitor performs a search.
        Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own webpages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.

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  • Google Products and Services Discontinued in 2013

    Google Products and Services Discontinued in 2013

        Google Cloud Connect – Microsoft Office plugin for automatically backing up Office documents upon saving onto Google Docs. Shut down on April 30, 2013 in favour of Google Drive.
        Google Building Maker – web based building and editing tool to create 3D buildings for Google Earth. Retired on June 4, 2013.
        Meebo – Create a profile and advertise on the network. Discontinued on June 6, 2013
        Google Reader – web-based news aggregator, capable of reading Atom and RSS feeds. It let users search, import and subscribe to feeds. The service also embedded audio enclosures in the page. Reader retired on July 1, 2013.
        Google Latitude – mobile geolocation tool that lets friends know where users are via Google Maps. It was retired on August 9, 2013, with some of its functionality rolled into Google+.
        Google Talk – Desktop instant messaging service that provided both text and voice communication. Replaced May 15, 2013 by Google Hangouts.
        SMS – mobile phone short message service offered by Google in several countries, including the USA, Japan, Canada, India, Pakistan and China and formerly the UK, Germany and Spain. It allows search queries to be sent as a text message. The results were sent as a reply, with no premium charge for the service. It was turned off May 10, 2013.
        iGoogle (was Google Personalized Homepage) – Customizable homepage, which can contain Web feeds and Google Gadgets, launched in May 2005. It was renamed to iGoogle on April 30, 2007 (was used internally by Google). iGoogle was discontinued on November 1, 2013.
        My Maps, GIS tools for Google Maps

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  • How to Use eBay to Grow Your Other Businesses.

    How to Use eBay to Grow Your Other Businesses.

    Most of the people who make money from eBay don't actually make all of that money on eBay. There are all sorts of ways you can use eBay to give your existing businesses a helping hand.

    The Supply Side.

    If you have any leftover stock or used items from another business you run, then why not sell them on eBay? You can make this a regular thing, using it to get rid of things that won't sell for the premium you ask for in a shop, or items that are no longer in demand in the town or city where your business is based.

    You can really make a lot of money this way, if you know what you're doing. You will, of course, already be an expert in the items you're selling, as you use them in your business, and you'll know that the items are of high enough quality to be sellable. This is a whole new market for your old inventory!

    Not only that, of course, but remember that your good eBay reputation will make you a great buyer! If there's ever anything you want to get for your business, the chances are you'll be able to get it on eBay for a discount.

    The Sales Side.

    Here, though, is where the true power of eBay lies. eBay give you an 'About Me' page, where you can write anything you like and link anywhere you like. This means that you can get traffic to your business' website by linking to your website from your About Me page and linking to your About Me page from each auction.

    To create an About Me page, just click on 'Community' on the toolbar, scroll to the bottom of the page, and click 'Create an About Me page'. You then get the option to either enter your own HTML or let eBay guide you through the process. All you need to do is write a little about your website, link to it, and you're done – you'll notice that more people start to come to your site straight away.

    There are thousands of people who swear by this technique to drive traffic from eBay to their website – with a little persuasive sales copy on your site, they say, you can sell directly to buyers, cutting out the eBay middleman. What's more, all the traffic you'll get will be targeted – because the people who click through were interested in your auction to begin with.

    This can be a really powerful technique, especially if you've already got an e-commerce site. Even if you haven't, you might find it worth your time to set up a website that does nothing but list your eBay inventory with a few dollars off each item, with a PayPal 'Buy Now' button for each item. Then simply make the link to your About Me page read 'Visit my website for even more bargains!', and you're done.

    Now that you've seen how to drive visitors to your website, maybe you'd like a little help getting your auction in front of buyers. That's why our next email will show you the secrets of taming the eBay search engine.

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  • Criticism on Google Privacy – Google Nest

    Criticism on Google Privacy – Google Nest

    After Google acquisition of home automation company Nest Labs, in 7 May 2014 German activist group, Peng, released a parody website named Google Nest, satirizing Google’s privacy policies and practices with fake products imitating Google art style, supposedly created as a result "of an intensive period of studying user behavior" in response to the "public debate around privacy and government surveillance". The site described four purported new services lampooning Google’s data gathering tendencies made possible with Nest's technology: Google Trust, Google Hug, Google Bee and Google Bye, respectively a "data insurance" paid with personal data, a location service encouraging in-person emotional interactions, a "personal drone", and a memorial website created from automatically collected information.

    The next day, Google trademark lawyers issued a cease-and-desist letter to Peng, asking them to change the site and to transfer the domain name to Google. The site replaced its content with a note explaining the situation, and the Electronic Frontier Foundation responded on behalf of Peng with a public letter saying that noncommercial political commentary is not prohibited under trademark law, and that the site wouldn't likely be confused after the ample press coverage received.

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  • Google Services

    Google Services

        Google Crisis Response – public project, which covers ongoing and past disasters, turmoils and other emergencies and alerts.
        Google Fiber is a project to build an experimental broadband internet network infrastructure using fiber-optic communication in Kansas City, Kansas, Kansas City, Missouri, and Austin, Texas.
        Google Public DNS – publicly accessible DNS server run by Google.
        Google Ideas – a cross-sector, inter-disciplinary "think tank" or "think/do tank" based in New York City, dedicated to understanding global challenges and applying technological solutions.
        Google Person Finder – an open source tool that helps people reconnect with others in the aftermath of a disaster.

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  • Boosting Business With Autoresponders

    These days, most everyone is familiar with an autoresponder, although many don’t know why they are beneficial to businesses.  If you aren’t familiar with autoresponders, you would probably find yourself amazed with them.  An autoresponder can help your business by automatically emailing your clients and customers with a preset message that will help to increase your sales.

    An autoresponder can help your list of clients grow, even send each one of them their own personalized email message.  If you choose, you can also follow up each individual email with repeated emails, varying the content whenever you wish.  These programs will also allow you to keep track of conversations, and send out broadcast email messages whenever you have news or new products to offer your clients.

    As research in the past has shown, personalized email from autoresponders is a great way to boost your business.  When you send a personalized email to one of your clients, the autoresponder by can address him or her by their name – which always makes a customer take notice.  While you could do this yourself using traditional email, it could take you a few hours if you have a long list of customers.

    Autoresponders make sending personalized email a snap.  All you need to do is set up your email template, then select where you like the name to go.  You can add everyone in your customer list to the autoresponder, which makes sending emails a snap.  Once you have everything ready to go, all you need to do is send out the emails with one simple click.  Best of all – you don’t have to set it up again when you need to send out broadcast messages.

    Although there are some people who will buy products after one or two emails, most people require about seven or eight emails before they will purchase anything.  Autoresponders can really help you there, as they will do all of the emailing for you.  You don’t have to keep sending manual emails or anything like that.  All you need to do is set up the email address, type in your preset message, and then feel free to send it as many times as you like.

    Through the use of an autoresponder you can really boost your business.  If you run an Internet marketing business, this tool will prove to be invaluable.  You can spend less time sending messages – and more time doing what you enjoy.  If you’ve never tried an autoresponder before, you owe it yourself to check out everything they will do for you and your business.  Online businesses can get a lot of emails on a daily basis – which is where the autoresponder will really start to shine and show you just how great of an asset it really is.

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  • Google Adsense: How to Apply for the Program and Important Info on Paying Taxes

    Google Adsense: How to Apply for the Program and Important Info on Paying Taxes

    How to Apply to the Google Adsense Program

    Applying for a Google Adsense account is quick and easy for any interested webmaster. Just point your browser to www.google.com/adsense and click on apply.  Click on the drop down arrow under account type and select whether you’re an individual or business.  If you’re not sure which one to choose, click on the question mark to the left. Next, select your country or territory.  

    Under website information, it asks for your primary URL.  If you have your own website, list it here.  If you are using a blogging site such as writingup.com or bloggingparty.com that URL goes here.  

    Select your website’s primary language. Google adsense supports Chinese (simplified), Danish, Dutch, English, Finnish, French, German, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, and Turkish.

    Select the product you want on your pages.  Adsense for Content means you will have advertising targeted to the content on your pages.  For instance, if you write about flooring, you might have carpet ads on your page.  Adsense for Search is for you to add a Google search box to your pages.  To maximize your Google Adsense earnings, you will want to have both.

    After that, it’s just the regular contact information and you’re all set.  You should receive an email in 2 or 3 days letting you know if your application is approved.

    Do I Have to Pay Taxes on My Google Adsense Earnings?

    Google Adsense is required to collect tax information from those who participate in the program. If you’re a business, you’ll need to put your EIN number on your application.  If you’re an individual, all you’ll need is your social security number.  If you don’t have that information when you initially sign up, you can still apply for the Google Adsense program.  But be advised that Google Adsense will withhold payments to you until they receive your tax information.

    While Google does not withhold taxes or provide any tax advice, they will send you a 1099 once your earnings reach a certain amount.  Of course, if you are a Non-US business and have no activity in the United States, you will not need to provide this information.  For more tax information regarding the Google Adsense program, visit the Google Adsense Support site.  For other tax-related questions or concerns, you can log onto www.irs.gov.

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  • 10 Sure-fire Ways to Kill Your eBay Business.

    10 Sure-fire Ways to Kill Your eBay Business.

    It's surprisingly easy to kill your eBay business, if you're not careful – sure, you can start over from scratch without it costing you anything, but do you really want to? Still, if you want your business to end up dead in the water, here are some simple ways to do it.

    Lie about an item: Say it works fine when it sometimes doesn't work. Say it's in perfect condition when it has a scratch. Your customers will hate you!

    Post whenever you feel like it: Make sure to leave your customers hanging around, wondering when their item is going to turn up. This makes sure they buy from someone else next time.

    Let items end anytime: Few people will be around to care about your auction if it ends in the middle of the night. Why go to the trouble of working out whether auctions will end at a good time?

    Don't bother with email: Customers are just timewasters anyway. eBay businesses are supposed to run themselves! Never give informed responses to questions about your item.

    Sell rubbish: Really, it's just eBay. You can just sell any old tat from the market for a 200% profit. Let quality be someone else's concern – I mean, really, what do they expect for that price?

    Refuse to give discounts: You know what your items cost, you know what your profit margin is going to be, and you're not going to negotiate. Remember that giving customers special deals might make them feel good and come back to you again.

    Make your listings ugly: As many colours, flashing lights and animations as possible will really give those customers a headache. Write as much in CAPITALS!!!! as you can. Preferably big, red capitals. Be sure to use the fonts Impact and Comic Sans. For an extra special touch, see if you can figure out a way to add some music.

    Don't take photos: It's such trouble, after all. If buyers are picky enough to actually want to see items before they bid on them, then screw 'em, that's what I say.

    Write short descriptions: Be as brief as possible, and use lots of mysterious abbreviations. This obviously makes you look very cool. You can even just write the title again in the description box. Think of the effort you'll save!

    Use reserve auctions: Now, this is a fairly controversial final choice, but it really is one of the best ways to scare away your customers. They'll see 'reserve not yet met', and click that 'back' button before you know it. Luckily, they can always bid in a normal auction for the item somewhere else.

    Now that you know the ten ways to kill your eBay business, how about we explore what to do if you want to do the opposite, and make a success of it? The next email will give you ten steps to successful selling on eBay.

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  • Watch Out for eBay Automobile and Computer Scams.

    Watch Out for eBay Automobile and Computer Scams.

    There aren't that many scammers on eBay – but the ones there are tend to be greedy. This means that they will always try to pull their scams on high-value items like cars and computers, so that they can make a lot of money quickly. Since buyers generally buy these items very rarely, they may not know about the various scams out there.

    Automobile Scams.

    With cars, you will generally find that scammers try to get you to send them money in advance, for whatever reason. For some reason, some people aren't all that reluctant to pay 50% or 25% of the money before delivery using a relatively insecure payment method, especially on a car. They reason that the seller will obviously deliver it, as they'll want the other half of the money.

    But there never was a car! Pictures of cars aren't hard to find, and the experienced scammers will have a whole library of pictures of different cars. The seller just got your $5,000 for nothing, and you can leave them all the negative feedback you like. They'll just go and open another eBay account and find their next sucker.

    While it's not an outright scam, what you might find is that the car does turn up, but simply doesn't live up to the description – it has been oversold, in the tradition of used car dealers through the ages. If this happens to you then you should open an eBay dispute and say your item was not as described – you might get a partial refund.

    Computer Scams.

    If you bid in a computer auction but don't win, the seller might email you to ask whether you would like to buy a computer the same as the one they just sold through their own website.

    This is a bad idea! You have no guarantee that the item will ever arrive, and you haven't just given them your money – you've given them your credit card details too.

    There are sellers with nothing but positive feedback who use this scam often – and since you won't be able to leave them any feedback on the transaction, their reputation will stay that way. If you complain to eBay that you bought an item outside the site and got scammed, they will tell you to get lost and not do it again.

    How to Beat the Scams.

    There are lots of ways to beat the scams. First, whenever you buy anything expensive, be sure to check your seller's reputation thoroughly. Make sure they have sold items of a similar high value before, and haven't just sold a string of $10 items to get their feedback rating artificially high. If you want to be even more cautious, insist that the money is placed in an escrow service (eBay recommend escrow.com – don't use any other service unless you're sure of it).

    To be honest, it's generally quite a bad idea to use eBay to buy things like cars and computers to begin with – you can get them anywhere, and the discounts aren't that big any more. It's better to use eBay for those rare, special things that you can't find anywhere else. The next email will give you some tips for buying collectibles.

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  • Marketing

    Marketing

    Marketing (Marketing Campaign) is the process of communicating the value of a product or service to customers, for the purpose of selling that product or service.

    Marketing can be looked at as an organizational function and a set of processes for creating, delivering and communicating value to customers, and customer relationship management that also benefits the organization. Marketing is the science of choosing target markets through market analysis and market segmentation, as well as understanding consumer behavior and providing superior customer value. From a societal point of view, marketing is the link between a society's material requirements and its economic patterns of response. Marketing satisfies these needs and wants through exchange processes and building long term relationships.

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