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Breaking Down the Strip-Lining Sales Technique

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In our most recent blogs, we’ve been reviewing Negative Reverse Selling and how it is very effective in creating great bonding and rapport with sales prospects. Negative Reverse Selling is a way of saying and doing the opposite of what the prospect expects from a salesperson, disarming them and creating trust with them. One of its more compelling techniques is called strip-lining, a method of using reverse questions to get the prospect talking, and you keep “throwing more line and let them swim”. However, you need to do this step right or it could backfire on you. When you do it correctly, prospects feel like they are in control of the conversation, and you have a better chance of making a sale. Practice this step frequently in low risk situations before using it on your biggest and best prospects.

What should you practice? Getting the fit right means executing as follows:

• Neutral prospects get very hard strip-lines, such as, “It sounds like you’re very happy and I should leave. Before I go, what do you like about who you’re doing business with now?”

• Negative prospects get hard strip-lines, but not as hard as neutral prospects. For example, “Based on what you just said about your current vendor, it makes sense to me why you’re not interested in switching your business to another company. We get great feedback like that from our customers, too, but your vendor sounds really good at what they do. I don’t know if you can do any better than that. There doesn’t seem to be much opportunity for us to work together here, is there?”

• Positive prospects get strip-lines that are just a light tug: “Thanks for reaching out to us. I have to say, your friend Bronwyn gets almost all the credit for having a great experience with us. She was very good about explaining the application problem, and that really helped her have a happy outcome with us. Since I don’t know your application, I’m not sure if I can help you at this point. Could you be nice enough to tell me about it?”

In all three examples, you’ll find three components. Look at each of them, and you’ll see how strip-line responses are structured.

1. The first component is a build-up (a compliment or validation of the prospect’s point of view). In the above, an example of that was, “It sounds like you’re very happy.”

2. The second component is a takeaway (a conclusion that goes in the opposite direction to what the prospect expects). In the above, an example was, “… and I should leave.”

3. The third component is a question (a continuation of the discussion). In the above, an example was, “Before I go, what do you like about who you’re doing business with now?”

Looking at the example above for positive prospects, notice the buildup portion of the response validates how well things went “with Bronwyn” and gives most of the credit to her: “Thanks for reaching out to us. I have to say, your friend Bronwyn gets almost all the credit for having a great experience with us. She was very good about explaining the application problem, and that really helped her have a happy outcome with us.”

The takeaway portion includes words to the effect that you’re not yet convinced you can help the prospect. “Since I don’t know your application, I’m not sure if I can help you as well at this point.”

The third part, the question, is pretty obvious; you ask a question to start to understand the application, the problem, and ultimately the prospect’s pain: “Could you be nice enough to tell me about it?”

When you strip-line a prospect using all three components of the technique, you are likeliest to uncover the most meaningful information. You now know what a good fit looks like. What does a bad fit look like? Let’s say a prospect calls your office and says, “I’ve heard really good things about your company. A friend of mine, Bronwyn, told me all about you, and I’m very interested in doing business with you.” Obviously, that’s a positive prospect. It wouldn’t be appropriate for you to do a hard strip-line since the prospect is almost ready to buy. Saying to the prospect, “You must have used some other vendors in our space. Why wouldn’t you want to use them now?” will not only confuse the prospect, but would probably ruin the sale. So that’s a bad fit. Instead, you’d want to use the approach I shared with you above, the one that begins “Thanks for reaching out.”

Sometimes the prospect says something that more or less does the buildup for you. In that case, you don’t need to do it, but you still need to do the takeaway and pose the question. For example if the prospect says, “I heard really good things about your company,” you could strip-line by saying, “That’s nice to hear, but we’re not for everyone. Would you like to tell me why you thought it might have been a good idea to call, and hopefully we find out that we’re a good fit”?

In summary: Strip-line very hard with neutral pros-pects, even sounding like you are getting ready to leave the sales call or implying that you think the sales call is over; strip- line hard with negative prospects; strip-line lightly with positive prospects.

Strip-lining is a great way to uncover pain because it’s extremely disarming and helps build trust. When you do it right, it doesn’t sound like you’re selling. Prospects feel like you truly embrace and care about their goals and pain. (As, of course, you do!) If you don’t uncover pain with strip-lining, then perhaps that particular prospect doesn’t have enough pain to do business with you. Strip-lining combined with other pain-finding Sandler approaches will put you in a different league from all those other salespeople who traditionally start with the hard sell, list off features and benefits, and offer prospects free quotes.

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Source by Greg Nanigian

Views: 0

November 10, 2022
How To Find A Good MLM Opportunity!
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How to find a good honest MLM Company after investing precious time and money with maxed out credit card debt, multiple failures, and not knowing what to do next is the reality many people experience.

After working on-line for years, with more failures than successes; I learned how to create a financial freedom lifestyle by research, careful thought, planning and being comfortable with a business

Jane wanted something to help supplement her retirement income. A friend introduced her to an online marketing opportunity that could accumulate wealth and Jane didn’t need to do anything but set it and forget it. The company did the work and she just received a weekly check.

She signed up with no money for this business convinced that the first year she could earn ten thousand dollars a month passive income. But then her free sign-up came with an up sell including admin fee, a twenty-nine dollar monthly website fee to use the back office, and the company offered a marketing system for twenty-nine dollars a month.

Two months later Jane quit, but immediately signed up with another company and continued joining business after business. Nothing worked. Jane learned the hard way after losing thousands of dollars that getting involved an MLM Company needed serious consideration.

If you’re like Jane and are spending more money than you’re earning; chances are you’ve made a mistake. Are you working in a field that you’re interested in, enjoy and won’t stress you to the breaking point? Are you comfortable using the product and selling it? Are you willing to recruit other people and help train them? If you answered no to any of these questions; it’s time for a new start.

A few tips to help you get starting in the right direction.
1. Decide how much time you want or need to work a business.
2. Look for a company that sells products that you would use.
3. Read the product labels. If you’re comfortable then buy the product.
4. Research the company, look at the Better Business Bureau Rating.
5. Check to see if this company is in good standing with the Direct Selling Association.
6. Learn about the Founders/Management of the company (and research those people.) Are they trustworthy?
When you finally chose a company, read carefully the policies/rules/disclaimers and privacy statement.

MLM marketing is a business that requires planning, setting goals, action, and time. Marketing strategies are critical and can become marketing tragedies; market with caution.

Remember this; Everyone is not your customer. And everyone is not interested in joining an MLM Opportunity.

I’ve only touched the surface about how to find business that you could be successful at working and also have fun doing it.

People buy from people; not companies. Brand yourself not the company. That company may not always work out or stay in business. By branding yourself you can move on and keep your followers.

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Source by Patricia A Gaines

Views: 0
July 29, 2022
When You're Back on the Dating Scene

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With so many relationships breaking down and such a high percentage of marriages ending in divorce it's no wonder that many of us will, at some point, end up back on the dating scene.

We may be older and wiser, a little battered and bruised, but often, once we're ready to date again, thinking about rejoining the fray, we'll be harboring the fantasy of meeting someone special. Back on the dating scene means being optimistic, hopeful and looking forward to finding love again.

What do we need to consider when we're back on the dating scene?

– Our previous relationship experiences may have scarred our view and made us wary of what might go wrong. We may be keen to meet someone new but are nervous of trusting again. Cynicism of others' motives and being uncertain of our own instincts after getting it wrong may be sensible forms of self-protection, but if we treat all new dates with apprehension they will quickly sense our hesitancy and lack of enthusiasm. It's not going to bode well if we're on permanent alert, suspicious of their comments, behavior or intentions.

Counseling and hypnotherapy can be a useful start to the healing process and a good way to deal with past upsets. Therapy can help us to improve our confidence, self-esteem and remedy unwanted habit patterns, so becoming more assertive in an appropriate adult way. Don't forget that most potential dates will have their own story too, with their concerns, unease and fears. Starting out, second time around, can be a cautious time for both.

– This can be a good time to do things that boost your confidence. Maybe your wardrobe, make up or grooming regime need a refresh. Small changes can make a massive difference to how you feel about yourself and often cost very little to implement. Pay attention to current affairs, popular TV and local events so that you can easily join in conversations and offer relevant opinions. Think about picking up a hobby or interest, volunteering or joining a course. Exams don't have to be a factor!

– You may have to deal with children who are not too impressed at the thought of you dating again. They may have been through the damage of the breakup, witnessed the pain of the divorce and are used to you being around, more like your old self and always there for them. The thought of a new 'mum' or 'dad' arriving on the scene may fill them with horror.

Dependant on their age and awareness of the reasons for the breakup, they may have put your ex on a pedestal, especially if he or she is seen as the victim, all alone and struggling to recover. Giving you 'permission' to starting dating again might seem like a step too far and incredibly disloyal.

Children's jealousy, resentment and emotional blackmail may need to be navigated with kind but firm determination, especially if they refuse to share you or treat any potential serious new relationship with shock or disdain. Sometimes it's advisable to keep the fact that you're dating private until you're confident that this new relationship is right for you, even if that decision remains in place for months or even years, until the children are older or more settled.

And if they do insist on overseeing your love life it's important to refuse to allow yourself to be bullied by them. Older children are often determined to live their life on their terms, but equally they must allow you to do the same.

– Ageing, older parents can sometimes start to increase their demands just as you're ready to start back on the dating scene. They may be increasingly fragile and in need of greater levels of support. There may be concerns at leaving them unattended for too long, or that you could be called away at a moments notice. It could make the notion of dating again seem like too much hassle.

But supportive friends or the services offered by many local care agencies could potentially step into the breach and provide whatever level of support is required to help ease those concerns. And mobile phones make us all easily accessible.

– Friends too can send mixed messages. Sometimes at the outset, they may display great enthusiasm about getting you back on the dating scene. They may be keen to introduce you to single friends, arrange coffees, support you as you aim to lose a little weight and update your image. But then, if you become more committed to dating reality may sink in for them. The awareness that if you become serious about someone new and how it could significantly change your close, supportive relationship may hit them hard and prompt them to revise their approach.

Become aware of them starting to discourage you or of them regularly finding fault with your new love interest. Trust your gut and pay attention to any reasonable concerns they may have, but also appreciate that other people's perception of your date will be different to yours, especially if they're coming from a long-established, cozy, familiar relationship scenario.

Have some fun, take good care of yourself and enjoy getting back on the dating scene!

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Source by Susan Leigh

Views: 0

July 28, 2022
Is There Insurance That Protects a Business Owner From a Strike?

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Even if you are only a little tiny-bit news savvy, you are probably aware of the breaking news about how politics is affecting a business. When an online company won a contract with the government to supply detention centers in Texas with bedding furnishing, no one would have imagined the upheaval?

Employees of the online furniture business voiced their disapproval via a thoroughly disruptive strike.

Notwithstanding that the decision to do business with the detention center was based on the commercial advantage of gaining profit and that in place of sleeping on the floor, the children at the centers would get actual mattresses and beds, the company’s employees determined that the transaction would make a statement of approval for detaining those illegals that were unlawfully attempting to cross the border.

The result of the walkout is in no shape or form good for business and as the refusal of employees to return to work continues it only gets worse and worse.

But while worker strikes occur within many industries – from teachers, hotel staffers and garbage collectors to nurses, hospital and aging home workers and other business employees – there is one common thread connected to the broad diversity.

It can bring extensive financial loss to the boss and his or her corporation.

And while there are a slew of insurance products that actually protect the business owner, there is only a specialty type of coverage that can shield a company from the devastation related to a workers’ strike.

It’s called Strike Insurance.

A strike insurance policy can only be bought separate of a business owners policy because it is considered specialty coverage.

It is best to sit down with an insurance specialist to determine if your business would actually benefit from this type of coverage.

As far as protection is concerned, the policy would cover the financial losses related to a continuous strike. Should your business suffer the effects of an employee strike, you would be compensated for day-to-day loss of income and monetary damages related to the walkout. Be aware, though, that policy limits apply and a strike that sees no end would also not be subject to an infinite duration of coverage protection.

For more on this type of special coverage, contact an experienced insurance agent that has the know-how and network of leading insurance companies to locate the right fit for your business situation – at the best quote.

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Source by M Wyzanski

Views: 0

July 26, 2022
How To Write An Excellent Sales Letter In Two Hours

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You wish to have the ability to write a fantastic sales letter. If you’re able to write excellent copy, then you’re ready to make more money and develop your client base. You are snowballing that by short-term success into long-term success.

That is not sufficient for you, however. You do not only wish to have the ability to compose outstanding sales copy. You want to have the ability to produce an excellent sales copy in a brief moment. The simple truth is that you respect individuals who will very fast knock copy that converts.

What is the secret to writing exceptional backup? Is it possible to write an excellent copy in just two hours? Can you compose a superb backup is much less than two weeks? You indeed can.

I’m likely to let you know the specific method you’re able to follow along with getting things completed. But first, let us discuss why you will have the ability to earn this happen and how it’s potential.

When most men and women sit down to compose backup — mainly if they are not copywriters’ — there is a certain quantity of anxiety and intimidation that from the beginning. They assume it is likely to be a complex and lengthy procedure.

There is also the simple fact it may take a while to understand the intricacies of writing backup. You can not escape from the simple fact that it is both an art and a science. There is a particular something there which makes the backup convert not.

Thus, you begin with this anxiety and this feeling that perhaps you are in over your mind. You are attempting to recall all of the bits which you have discovered, whether you have written copy earlier or not.

Many individuals can also be highly ineffective. Even if they understand how to write copy and also have done so many times, it is most likely the case that the correct procedure is inefficient.

Whether you have never written copy before or you have written heaps of sales letters previously, it may be taking you weeks to compose a bit of text which should only take a couple of hours.

If you would like to write a copy in only two weeks, then you need to streamline your procedure. You are likely to reduce the fluff in regards to writing copy. You will focus just on the bits of writing copy that issue. You will stick to a structure (or create your own) which permits you to hit the most vital elements of this backup.

You are going to be after a template. When I say’ template,’ that does not mean that your copy will be dull or dry or look formulaic, even though you’ll technically be after a formulation. The frame, or procedure, you operate from will permit you to open your imagination. Talk to your audience when making sure that you hit all of the’replicate’ things you want to hit.

The simple fact is there are particular copy components we all know work once it has to do with writing sales letters. These are demonstrated to convert again and again– they are what we call ‘time-examined.’ That means you will utilize these time tested components on your copy for a matter of course while being inventive and enthused with the way you phrase the letter into your viewers.

To Assist the Reader, You Need to Understand that the Reader

If you are going to compose a letter for two hours and assist your reader, then you need to comprehend your reader. Here is something which you can do inside a couple of hours. However right, comprehensive comprehension is something that will take place over time.

Become part of this conversation online forums, social media, and site comment locations.

Read what they must write. Pay attention to comments become heated and excited. Pay careful focus on breaking the things which are most important for this crowd.

Notice what the individuals of the audience are keen on purchasing — and why. What exactly is the driving force behind that? What are the most critical problems?

You need to understand their most pressing issues — the things which are on their thoughts all of the time. Know their pain points and the lengths they are prepared to go to fix those pain points.

You ought to be aware of how they have reacted to other goods available on the industry.

You ought to have your finger on the pulse of what is happening and feel like you understand your crowd, such as the back of your hands.

Try this a bit daily.

If you sit down to write a sales letter, then imagine your audience is one individual on the mind. Compose a letter for this individual. Write a fervent letter made to emphasize their difficulty, the journey you have been on your own, which relates to their problem. The precise, perfect answer you are offering them with an offer that they can not pass up as it is so remarkable.

At this time you know this individual, and it is a personable correspondence, which means that your conversions will be through the roof?

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Source by Jean Taylor

Views: 0

July 24, 2022
Your Personal Healing Journey

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As you journey precious New Year Healing Moments are within your grasp.
Can you believe another year has come and gone? After the busy Christmas and new year celebrations are over is a great time for personal contemplation and resolve. You have most probably, already indulged in retrospection and re-evaluating some of your life choices.

Are you looking forward to beginning a year of opportunities and ground-breaking possibilities? Can you see today as if it were a new-born? Will you choose to dress your new born year, with zest and enthusiasm?

"To every season there is season, and a time to every purpose under heaven: A time to be born, …" ~ Ecclesiastes

Each bright day is given to you and I to live with renewed vigor – to daily grow and try to be your best and highest self. Don't wait to respond to your thoughts and impulses.
May this year be full of love, laughter, happiness and good health!
Can you react to your longings and dreams? Can this day, this year, be filled with precious moments? Don't wait!

If you are looking for effective ways of changing your life for the better, then you'll be sure to find useful information in the following Fifteen Precious Moment Ideas:

1.Get In Shape:

It's easy enough to start an exercise and diet program, but the trick is to find one that will give you results and that you will stick to over the long run.
2. Eat Healthier Food and Less Overall:

With dedicated determination (Even though you are surrounded by cheap junk food) you can slowly develop healthier eating habits.

3. Become More Active:

You may or may not have a big weight problem. Nonetheless, you need is to find ways of moving around more throughout the day instead of simply setting around or staying hunched over the computer or in a soft chair using your mobile phone.

4. Quit Procrastinating:

The biggest barrier that keeps most people from reaching their goals is relaxing and doing fun things and not work on their goal. Once you get used to procrastinating it's difficult to snap yourself out of it and change your bad habits.

5. Improve Your Concentration:

Finding ways to focus and stay focused is a constant challenge. It isn't easy and requires a daily effort to the task you have assigned yourself. This is one of those – if it is to be it is up to you.

6. Be Sociable And Outgoing:

Don't get stuck in a rut of staying at home most of the time. Or if your condition doesn't allow you mobility seek the companionship and sociability of others. Meeting with old friends or new people can be beneficial to your mental well-being.

7. Reduce Stress:

Stress is one of the biggest people killers causing strokes, heart attacks and death. It can have very destructive on your health. Some stress may be an unavoidable side effect of our hectic modern lifestyles. However, it can be effectively managed. Seek all sources for effective stress control and then introduce effective stress management into your daily action plan.

8. Learn To Be Happier With Your Life:

Attitude is such a powerful empowerment. Is your glass usually full or are you regularly on a petty party? You can control your happiness. It takes time and patience to learn how to find joy in the little things and not to let problems bring you down. Try counting your blessings naming them one by one.

9. Spend More Time With People That Matter:

One of the most difficult challenge you may face is to disavow your association with the wrong people. There is just too little time in this life for us to waste it on insincere, duplicitous and toxic people. You should focus on the people who care about you deeply, as this is the best way to stay happy.

11. Reinvent Yourself:

In Life it is often essential to re-boot your life. If you don't feel quite happy no matter what you do, it is perhaps time to make some serious changes in your life. Reinventing yourself can give you a whole new perspective on life and take you in directions you may never have dreamed were possible.

12. Learn How To Be More Self-reliant:

Technology, government programs and handouts offering cheap ready-to-eat food and all manner of useful tools have made us somewhat spoiled. We often get well into adulthood without having what it takes to be independent. You can learn from the disabled a great lesson on how to fend for yourself. Do what you can without the assistance from others and you will learn to enjoy self-sufficient and self-reliant.

13. Face your fears And insecurities:

You will find this particular point masked beneath other resolutions, but fear and insecurity are often the cause of several problems that we want to address. You need to think of it as surviving and controlling your fear rather than overcoming it, and it will enable you to shed off a lot of the insecurities that you have.

14. Stick To Healthy Unique Personal Habits Developed:

The most important point to mention is that all the positive changes you make have to be permanent. Work on sticking with the good habits you have adopted, until they are a natural part of who you are. There is no other way to achieve true self-improvement.
Well, there you have it – a key list of precious moment advice, tips and tricks to help you see your New Year's resolution through and make some long-term changes in your life.

Please accept my hope for happiness and healing for the beginning of your new year … (And as a grieving person I hope your year begins as you desire to understand and move through your grief).

It is my prayer for you, each day this year, will be filled with a deep sense of belonging whether or not you have the blessing of being with all those you love.

15. May You Be Granted Serenity And Wisdom:

"God grant me the serenity; To accept the things I cannot change; the courage to change the things I can; and the wisdom to know the difference."
~ Reinhold Niebuhr (Serenity Prayer)

It is my sincere wish your life will be filled with fulfillment, meaning, and connection to what matters most. Most of all, may your connection to the source of all things be strong and clear so that you can be an embodiment of happiness and healing. May you experience many precious healing moments this year.

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Source by Duane Marchant

Views: 0

July 24, 2022
Affirmations to Help You Break a Bad Habit

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Have you tried and tried to break a bad habit, and just failed time and time again? Have you tried using Affirmations to help break a habit? Positive statements have been proved to work!

What Defines A bad Habit?

If we were to send out a survey now to ask people what they thought the words bad habit means, the majority will say that a bad habit is a negative action that people do over and over again, like smoking, drinking, or eating too much.

Did you know that habits are incredibly powerful tools for personal growth and success? Good habits that is!

What habits do you have now and how do they affect your life? Your weight and health are determined by your eating habits. Your relationships are determined by your social habits. Your success at work is determined by your work habits and so on!

So How Do We Change Them?

When it comes to breaking yourself free from bad habits, many self-help books and coaches will tell you to become consciously aware the moment you begin to think about or crave the habit, and to make conscious decisions to just not do it! This may work for some people, but for most of us this is way to hard and doomed to fail. Why? Because it is human nature to want to do something that we are not supposed to do!

Psychology!

First we have to get the psychology right in our head! We must want to change this habit and we need to address why we want to free ourselves from it, that may sound stupid and obvious, but it is true, we must understand and do some self talk.

Write down all the benefits that you are going to get by getting rid of this habit, we need to tell our self that we are not depriving ourselves but improving.

Affirmations.

When I talk to people about affirmations, they often ask “what if I don’t believe the words to be true”? Good question, the subconscious mind does not know what is true or not true, it hears words and accepts them to be! So the more we say the words, the more the subconscious takes them on board, we “affirm” them as our truth!

Choose your words carefully, if you struggle to say them you need to change them, try to keep them short! Here are some ideas to help you create effective and life changing affirmations:

1. Make the statements short but strong, “I am now free from this habit of…”

2. Always make your affirmation in the present time ( I am now, Not I am going to)

3. Always state them in the positive ” I am Happy that I no longer…..”

4. Write them down and read them often, read out loud.

5. Do them every day, no matter how you feel, stick with it!

6. “I am so grateful that I am now free of this habit“

Affirmations need to be practised daily for at least thirty days to embed them in your mind, do them morning and night, stick with it, it works! Learn how to boost your affirmations, and be free in record time!

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Source by Cheryl Fauvel

Views: 0

July 23, 2022
Find Your Success Sweet Spot!

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Most people don’t show anyone their scars and bruises or share their “up to their eyeballs in the dirty stuff”, real and RAW stories of what the journey to success is sometimes like.

They usually reveal the rainbows and glitz of it instead.

The pretty and SHINY version.

When only the SHINY and glammed-up version, smelling like roses is revealed it seems off and PHONEY, like they’re disingenuous or hiding something.

And truth is an empowering act — because the Universe only works in the truth of the matter. So, while someone only shows mostly pretty and SHINY stuff she/he has one foot in a false reality and the other foot in some of the truth. The Universe only works in the truth of all matters. Truth be known the Universe led you to speak to this person because she/he has been through what you are struggling with and would share their solution, if she/he knew the truth of what you are experiencing.

That aside, Success comes wrapped up in something called ‘WORK’.

Are you resisting the idea of HARD work in your business or career?

The “Law of Attraction” doesn’t mean that successful people are sitting behind a mahogany desk all day and aren’t PUSHING themselves, breaking a sweat or putting out fires.

And when you resist HARD work you are keeping yourself from LEANING in and getting the dirty work done.

Are you believing the pretty and SHINY version of the Law of Attraction – that successful people had some lucky break or were especially talented or gifted in some magical way and were somehow omitted from the heavy TASK of working?

If so, accept my empathy for the misinformation!

You can decide to make a change and get to work and commit to your success no matter how difficult or afraid of failing you are, and no matter what – LEAN in and figure it out you need to do. You can adopts a ‘Do or die mode. Beast mode’.

That’s the real secret to success.

A persistent “I will figure it out AND WIN no matter what” attitude.

Frequently for some wild reason past clients came out of the woodwork and leave me beautiful grateful email messages and Facebook messages about their success BEYOND working with (some are clients who are from a year or two ago). I treasure each one as if it was the only grateful message I received.

I won’t mislead you that all people show up to work with a committed “all-in” attitude. Many have bought into the ‘secret’ as a magic fix. They are sorely disillusioned when they didn’t create their magical success. Then, I am the one to dispel the myth. I need to help them to Turn On, Tune In and Tap In to the depths of their strength and courage to persevere and do the HARD work.

Somewhere hidden in the recesses of your “contract” is an often overlooked fine-print statement that is quite easily forgotten: The party of the first part (you) to the party of the second part (the Universe), you hereby agree that according to the messages you send out to the Universe, so you shall reap.” This phenomenon is written in the Bible, Galatians VI (King James Version), “Whatsoever a man soweth, that shall he also reap.”

Did you know that every person who has created financial freedom has one or more mentors. Ask Elon Musk, Bill Gates, Warren Buffet, Sir Richard Branson, Oprah Winfrey, Madam C. J. Walker, first female, self-made millionaire, other self-made female millionaires–Meg Whitman, former eBay owner, first CEO for a hi-tech company, Hewlett-Packard, Beyoncé Knowles, pop singer, Danielle Steele, romance author, Taylor Swift, singer/songwriter, Diane von Furstenberg, clothes designer, and Judge, Judy Shiendlin, TV personality.

Together, we developed a plan, and they fought their own demons and WON.

They strapped their grown-up shoes on when the going got hard, leaned in and embraced new ways of being, discovered new found confidence, stepped beyond their comfort zone, and WON.

And they keep on winning long after their initial mentoring work is over.

Anyway…

If you’re interested in doing the work and committing to your success (because there is no success without commitment) book a call and allow me to assist you to create your success and Financial Freedom.

Don’t wait. Book a call http://drdorothy.net and get your business or career rocking TODAY!

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Source by Dorothy M. Neddermeyer, PhD

Views: 0

July 21, 2022
The Power Of Pocket Money

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Kids have always loved the thrill of receiving their very own pocket money to spend however they like. From saving up to buy the toy they’ve had their eye on for weeks to the quick delight that comes from waving around a bubble sword or getting stuck into a new puzzle book, hours of fun can come from the simplest of things.

Halifax, which has conducted an annual pocket money survey since 1987, suggests the average amount kids receive is now £7.01. And in today’s financial climate, pocket money can be a good way to teach children to be careful with their cash and learn how to make it go further. Advance education about the importance of saving and an understanding of money has been shown to give children a head start when it comes to money management in later life.

But it’s not just the kids that are jumping onto the pocket money bandwagon.

Parents are also opting to turn away from bigger box items. After all, there’s nothing more frustrating than shelling out on an expensive toy only to see your child tire of it after half an hour. Especially when it takes so long to undo all the wasteful packaging!

The growing trend for pocket money toys means a wider variety for the smaller customer, and it’s a great way for parents to get the latest fad without breaking the bank.

One pocket money item that has seen incredible growth in sales is slime and putty. Venture onto YouTube and you’ll find millions of videos of kids playing with it. In fact, there are even global slime conventions throughout the world off the back of this massive craze and there is no sign of it slowing down. Global sales are still rising and the popularity of this realtively simple and inexpensive toy is still growing. With thousands of variations – magnetic slime, rainbow slime, glow in the dar slime and more this is the craze that should go for many months more.

Of course, certain toys are timeless and will never go out of fashion. Spinning tops, tumbling tower games, marble drops and classic board games have captured children’s imaginations throughout the years and continue to be just as popular today as they ever were.

Another range that has been adapted for the pocket money market is the educational toy. It’s no secret that play is a great way to help children learn and toys are continually evolving to support this trend with more and more unique playsets and experimental kits to keep them entertained.

So to summarise, think twice before thinking you need to shell out large sums of money to keep your kids happy. Sometimes a £1 pot of slime will bring just as many smiles.

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Source by Vicky Walmsley

Views: 0

July 21, 2022
Breaking Down Sales and Marketing
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Revisiting the Sales and Marketing Conversation

Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages? " And, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

Setting the Record Straight

Many in the business world, especially those who rely on sales and marketing for success, don't actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn't say "make" sales). You wouldn't engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill , or technological resources to effectively capitalize on the true potential of their market.

A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move. It's no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

Breaking It Down

As the tenfold article explains, some of the key responsibilities of a sales team include:
- Follow Up
- Relationship Building
- Closing
- Retention
The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee's responsibility to follow up with a salesperson's existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, "close the deal," or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

On the marketing side, primary efforts are:
- Awareness
- Engagement
- Conversion (from anonymous to known)
- Retention
It is not a salesperson's job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.

On the sales side, client retention refers more to the salesperson's efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client's friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn't end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you've viewed or expressed interest in. A sales team simply doesn't have the insights, time, or often the resources to execute these types of strategic campaigns.

The Fine-Tuned Coexistence Of It All

The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they're crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn't, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

In contrast though, many salespeople are extroverts – they light up a room, they have excellent "people skills," can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

Share Your Thoughts

Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

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Source by Jessica Champion

Views: 0
July 19, 2022