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  • Video Marketing Mistakes That Every Marketer Should Avoid

    Video Marketing Mistakes That Every Marketer Should Avoid

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    In today’s digital era, a marketer should not underestimate the power of video, as it solidifies your presence over the internet or intranet. It’s no real surprise that it has now become the need of the time, without which your digital marketing strategy is incomplete. To hit the head like a pro, you need to get out of your comfort zone and jump on the bandwagon that gives you the results. Customers or visitors find videos more interesting and easier to communicate than the content itself. It clarifies and conveys the thoughts better than the written text. While indulging in the strategy, here are some mistakes that you need to avoid, have a look to know them.

    • Creating Never-Ending Videos: Just because videos have now become an integral part of digital marketing strategy, doesn’t mean you make it lengthy or never-ending. If you did so, it’ll only ruin your impression and break your images in front of the clients. Thus, you should keep in mind the duration of the video and try to make it as short, simple and knowledgeable, as possible.
    • Try Not To Push Sale: While creating a video for your company, you need to keep in mind the point that it is to attract people and advertise your products or services to them in a smarter way. If you are not doing so, it’ll break your impression and deliver the wrong results. Make sure the video you create convenience them to try out your products and services, rather than trying to foist it on them forcefully.
    • No Title And Description: Video makes it easier for a viewer to understand your offerings, similarly, title and descriptions help the Google to index it for better ranking. Thus, you should create SEO-friendly title and description that justify your video and make it easier for search engines to index it.
    • No Call-To-Action: Be it content or video content, a call-to-action phrase is very much important to attract the audience and, to increase the chances of conversion. If you are not adding it to your videos, so, it’ll zero your efforts of generating the leads.

    These are a few video marketing mistakes that being a marketer, you must avoid. To add a professional touch to your videos, you shouldn’t hesitate to take the assistance of the experts. Do remember, video marketing has the power to make or break your company’s impression and, you should use this tool ideally to make it work for your goals.

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    Source by Gunjan Singh

    Views: 1

  • How to Select the Right Marketing Strategy for Your Business

    How to Select the Right Marketing Strategy for Your Business

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    I’ve probably had more conversations about this topic with clients than any other: What marketing strategies should I use to market my professional services?

    These days, there are more options to market yourself than ever before. And you may have a tendency to look for something quick and easy that will generate a never-ending stream of new prospective clients.

    I wish that solution existed. Some of the newer methods of marketing, such as YouTube videos, are very powerful, but extremely difficult for the average person to pull off successfully.

    Over the years, I’ve had tremendous success with three primary marketing activities. And I’ve also helped a whole lot of clients implement these strategies successfully as well. Nevertheless, for all of them it can take a tremendous amount of time and energy to get consistent results.

    Here are the pros and cons of each strategy and my overall recommendations about how to integrate each one into your overall marketing plan.

    Networking and Direct Outreach

    This strategy about building relationships with others in your field who can connect you to prospective clients. This means having conversations, attending meetings (individually or in groups), and doing follow-up. Sometimes it means reaching out directly to those in your network (including LinkedIn), being proactive, and exploring possibilities for projects.

    Pros: Networking is the most concentrated, focused, personal kind of marketing. And if you do it well and consistently it can be extremely effective in building strong relationships and trust with your business associates and prospects.

    Cons: The downside of networking is that it can drain your energy. This is a particular issue for introverts like me. And networking only enables you to reach a limited number of people.

    Recommendation: Start marketing your professional services by meeting as many people as you possibly can – face to face. Join organizations and associations and then learn how to use LinkedIn to connect with new prospects.

    Speaking (Live and Webinars)

    If you want to gain a reputation as an expert, nothing is better than speaking. And it combines the best of networking and writing, in that you are connecting with people directly and also sharing your valuable expertise.

    Pros: Speaking can quickly establish you as an expert. And you can immediately follow up with those in your audience.

    Cons: The downside of speaking is that, for many people, it comes with a high fear factor, therefore a lot of people avoid it.

    Recommendation: As your network expands, start to find audiences to present your ideas through professional associations, chambers of commerce, and other groups both offline and online. Learn the skills of giving a great presentation and of following up with your audience members.

    Writing

    Publishing articles and books have always been a good way to market professional services. It establishes your credibility. And with the expansion of various platforms on the Internet, such as Medium, and tools such as WordPress, it’s easier than ever to put your ideas out there.

    Pros: There is no better way to get your ideas out into the world and in front of a large number of people quickly and at virtually no cost.

    Cons: The downside of writing is the sheer volume of online material. There are so many articles published online these days and sent out by email that it can be hard to break through. And yes, writing is a lot of work and takes lots of time.

    Recommendations: You should publish an online newsletter and blog as soon as possible. Work at growing your list and you’ll expand both your reach and credibility. Note that this can take years, so you need to be patient.

    This is the fifth of five articles about the 5 Pillars of Marketing, my marketing model that helps get your marketing on track. 5 Pillars article here.

    Social Media (supplemental strategy)

    For independent professionals, social media is a fast and easy way to communicate about what you’re up to in your business. It’s worth the time to set up LinkedIn, Facebook and Twitter accounts.

    Pros: It’s easy to set up social media accounts and start posting and linking almost immediately.

    Cons: It can take a long time to gain traction that results in any new business. And it can also eat up a huge amount of time.

    Recommendation: Think of social media as a supplement to networking, speaking, and writing. It can increase your visibility and credibility among those you already know.

    All of these marketing strategies take time to master and don’t yield immediate results, but in my experience, the time and effort you put into them will reward your investment many times over.

    Perhaps the biggest mistake you can make in marketing your professional services is implementing these activities randomly and superficially. For success, you need to do all of them regularly and frequently. And for that you need a solid, step-by-step plan.

    Cheers, Robert

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    Source by Robert Middleton

    Views: 1

  • Give Away Your Best MLM Success Stories

    Give Away Your Best MLM Success Stories

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    Give away your best MLM success stories during special days throughout the year. Sounds crazy but if packaged right and promoted to deal with pain points you could see a boost in business. You can bundle them or change formats of any of them. The best way is to find a mixture of formats and use them in your marketing plan during holidays or other special events. Why should you give them away? Holidays are often cash restrictive. This prevents prospect from spending money on things that may not have a high priority.

    MLM success stories can break down walls

    If your finding a lot of resistance in your day to day operations. You could offer something special to help gain business, especially if it’s around MLM success stories or events. The stories can make a difference between success and failure. There is a set up to the whole idea. It must have a good promotional length and should be easy to access and the material should be complete. These three areas are important to the execution of your promotional campaign.

    The individual MLM success stories can include a variety of themes. You may want to run a single theme if you chose. Single themed stories are aimed at specific areas of a pain point in the person’s life. They can be done in most formats that include videos and eBooks. You can design a themed campaign for them that is separate from a multi themed set. Even though these sets can reach a broader audience that is looking for a generalized picture.

    Plan and measure for success for MLM success stories

    Plan your MLM success stories campaign carefully. The stories are the end product and are given away for free. This doesn’t mean you can’t link them to an email list. You may be able to link them to a social media follow and like. If you use WordPress, keep an eye out for new tools that can help. The end goal is to drive success in all areas. You could and should like premium content from your freebie in order to create a strong path for the visitors to follow.

    Always check your analytics for information regarding to the success and of your campaign. Measure the visits to the bounces and take a snapshot before launching the campaign. This can help you adjust and realign your efforts. Check it at least once a week and take a snapshot often as well. Especially if you are running a quarterly campaign.

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    Source by David L. Feinstein

    Views: 1

  • I’m Hoping That My Marital Separation Will Only Be Temporary. How Do I Communicate With My Spouse?

    I’m Hoping That My Marital Separation Will Only Be Temporary. How Do I Communicate With My Spouse?

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    Many people are understandably confused about how they should communicate with their separated spouse, especially when they are hoping that the break is going to be only temporary. Some have people advising them that it’s better to speak only sparingly, while their heart might be telling them that they want to keep in constant communication.

    Someone might ask, “how are you supposed to keep in touch with a separated spouse? I’m hopeful that we will not be separated for very long, but I don’t know that for sure. My husband did make a point of getting a week to week place rather than signing a lease, so that does offer me a bit of encouragement. Still, things are not really all that great between us. We don’t fight horribly or anything, but we just seem to misunderstand one another all of the time, so things are tense and chilly. I am used to talking to my husband multiple times per day, but I don’t know how to proceed now. Some of my friends tell me that I need to follow the ‘no contact’ rule, but I don’t like the sound of that. I want to know that my husband is okay and I’d hope that he’d feel the same about me. Still, it would feel awkward calling and have him not sound like he is happy to hear from me. So I am not sure how I should be communicating and how often. What do most couples do about this?”

    It truly does depend on the couple and on the state of the marriage. In my experience, it greatly helps to try to agree on the agree that you’ll talk on certain nights and see one another at regular times, this is ideal. It allows you to check in regularly. Plus, literally seeing one another allows you to still be invested in each other’s lives.

    I know that this might seem like overkill, but too many couples leave this to chance and then some time goes by and then it’s suddenly awkward and weird to call. People also tend to assume the worst of each other when they aren’t in regular communication. So if your spouse is receptive to regular communication, I’ve found that this is best.

    With this said, sometimes one of the spouses doesn’t want excessive contact initially, especially when things are volatile. In this instance, texting can be better than nothing. That allows you to check in and let your spouse know that you are thinking of him, while it’s not as intrusive as calling so that he has to pick up.

    To be honest, I see “no contact” going wrong more than I see it being helpful. Often, with “no contact” the couple just drifts further and further away and assumes the worst of one another. The only time that I’ve seen “no contact” work is when one spouse is blatantly rejecting the other so much that communication is only possible when the rejected spouse is doing all of the heavy lifting. I had to do a variation on this, but I wouldn’t call what I did “no contact.” My husband got very tired of me always asking how he felt and what he wanted. When he wouldn’t answer me, I’d just keep calling and texting. He eventually shut down. It got to where I really had no choice but to back off. I went out of town. I told him that I was going and that I was available if he wanted to talk. I checked in every once in a while. So this wasn’t traditional “no contact,” where I completely went silent. I just toned down the communication on my end because it had become too much. But I made it clear that he could reach out to me at any time. And he eventually did. So it was to my benefit to tone down what my husband perceived as overbearing behavior. However, I would never have given my husband the perception that I didn’t want to talk to him and wasn’t available.

    Ideally, it’s best to have open and regular communication in a way that feels comfortable to both spouses. You may prefer phone conversations. Your husband might prefer texting. You might want to actually see each other at regular intervals. Whatever works for you is okay. But in my experience, it’s best to remain in contact if you can make that work. It’s so easy to not check in and then before long, you’ll find that things have deteriorated even further. You’ll worry that your spouse is seeing other people or avoiding you. These things are avoidable if you communicate, but I realize that not everyone has that luxury. Sometimes, a text might be all that you get. But at least you know that your spouse is okay and is checking in. I tried to tell myself that my goal for each communication was to make it so that my husband was open and receptive the next time that we communicated. When you leave things on a positive note, then it’s more likely to be pleasant the next time. When you look at it this way, you are more likely to be in regular communication, which in my experience is the ideal way to go.

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    Source by Leslie Cane

    Views: 0

  • Healthy Living – Should You Try A Technology Detox?

    Healthy Living – Should You Try A Technology Detox?

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    We have all heard about detox plans. Many of you may have tried one in the past, hoping it would help you reach your health and fitness goals. The primary purpose of the detox approach is to detoxify your body from the toxic waste we encounter on a day-to-day basis, which should then enable your body to work better and more efficiently.

    In most cases, a detox approach is strictly revolving around food. You eat a particular type of food, and that gives you the detoxification benefits you want to see.

    But what about other types of detox plans? As it turns out, one detox plan you might consider using is a technology detox. With so many of us becoming so connected every day, these can do us a world of good. So what is behind a technology detox? Here are the main points…

    What A Technology Detox Is. A technology detox is, as the name suggests, a break from all things technology. If you are like most people, you are acutely aware you are spending a lot of time on your SmartPhone. Or, perhaps you are hooked to the TV.

    Whatever the case, a technology detox is a chance…

    • to stop watching TV,
    • to stop looking at your smartphone, and
    • to even stop going on the computer apart from the essential things you need to do for your career.

    A technology detox allows you to take a step back and live life how it was before all these “toys” came along.

    Benefits Of A Technology Detox. So what are the benefits you will receive from doing this?

    • first, you will find you are less stressed out. You would be amazed at how much stress you get from being so “busy” with your technology. When you do not have it to distract you, you have more time to sit and think – and work through anything that may be bothering you.
    • a second significant benefit is time. Without your smartphone or TV to distract you, what will you do with all the open time? You may find you now have hours in the day you can devote to other, more productive things.
    • finally, you may also notice weight loss! That is right. Without TV and your smartphone to take up your time, you may become more active. This could prompt better health as well. Not to mention, most people will find they experience fewer headaches.

    How To Get Started Today. To get started, decide on two days this week you will unplug. Remember you can use a computer for work-related tasks, but for nothing else. You want to follow through on this to reap the full benefits.

    • try that for just two days.
    • then the following week, aim for three days.
    • take a few weeks off, then aim for four days.

    Eventually, you can design for a full week away from all technology once each month. See what a difference this makes in your life!

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    Source by Beverleigh H Piepers

    Views: 0

  • The Anatomy of an MLM Business Blog Post

    The Anatomy of an MLM Business Blog Post

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    A blog post has working elements that make it one of the best forms of content in today’s MLM business environments. The way it is constructed can make or break the marketing of the business itself. The purpose or goal of the blog is usually two-fold, to drive traffic and to educate the reader. However, the goals can be different then what’s listed here. Whatever goals that you decide should reflect on the design and promotion of the individual posts.

    The layout of the blog

    The MLM business blog consists of a consistent format that allows the reader to consume the material easily. The format or layout includes the title, any subheadings, body text, URL links, closing and call for action. Don’t be shy to elaborate on a topic under multiple subheadings. Each sub heading should reflect on the main theme from your introductory paragraph.

    The body text must align with the topic of the subheading and that in turn relate to the main topic of the MLM business blog. The layout is simple, from title to each subheading, to the closing and call to action. That is how it flows. You can get fancy with the call to action and other aspects but that is for another day. Each paragraph should be no longer than a hundred words each, 75 is really the target to hit. However, this will not always be the case.

    Once you hit towards the end of your blog post. You can wrap things up nicely with a closing that is followed by a call to action. The closing can be 50 words with a shorter call for action. Every post should offer at least one call to action that leads further into the lead cycle. You can measure the success of them with Google analytics. Once you have your draft done. You can then tweak the layout and start editing the content. Use a good spell and grammar checker. Don’t forget to find an image that is relevant to the written material. Put it aside for an hour or two and then come back and review it again with a clear mind.

    Your blog is only effective through effort

    It takes time and patience to write good blogs for your MLM business. These tips are just for writing one. It only includes some technical aspects but they are important enough to go over and adopt for your needs. Thank you for reading.

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    Source by David L. Feinstein

    Views: 0

  • Clues That Your Relationship Might Be Coming To an End

    Clues That Your Relationship Might Be Coming To an End

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    Nobody likes going through a break up. A break up can leave you feeling betrayed. It hurts and often takes a long time to get over. A break up can be especially be bad if it comes as a surprise. This often leaves a person confused. So how can a person recognize if the relationship they are in is about to end? There are clues you can look for. These often involve a change in behavior being exhibited by your significant other.

    Here are some common signs that your relationship may be coming to an end:

    1. Is you partner avoiding your phone calls?

    This a major clue to understanding why your relationship could be coming to and end. Lets face it when you don’t answer your cell phone it is because you do not want to talk to that person or organization. So why would your significant other not answer your phone call? It could be they are romantically involved with somebody else.

    2. Has your partner become less Romantic?

    Of course when you are lying in bed with your significant other and they are not romantically inclined is a definite sign to the beginning of the end to your relationship. This is especially evident when there a general lack of foreplay In fact this could me they are already romantically inclined to another individual.

    3. Is your partner spending more time with friends?

    There is nothing wrong when your significant other spends time with their friends. This is there play time. However this a place where they can meet other people of the opposite sex. If your relationship is on the rocks. If she or he is spending more time than usual with friends this could be a very strong clue to the end of your relationship

    4. You often get into arguments over trivial things.

    These situations often mean much bigger problems are the root cause. It is alright to discuss things with you partner. Sometimes there will anger in the discussion. However a good relationship will forgive and be capable of compromise. But if you and your significant other argue over trivial things them you are heading foe a possible separation or worse a divorce.

    5. Has your partner become disrespectful towards you?

    Bad behavior such as checking out other women or men could a definite sign. This a definite sign of possible break up. This is also a sign when a woman starts looking at other men. She will do to indicate to her man that she is not satisfied with him.

    Understanding your relationship with somebody is not easy. However this relationship is worth keeping. the first thing you must develop is a friendship before you become romantically involved.

    best regards

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    Source by Paul Luciw

    Views: 0

  • Health Anxiety and Solutions

    Health Anxiety and Solutions

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    It's always important to take care of oneself using all the principles of good health. Regular check-ups, proper nutrition and healthful living all enable one to keep on top of their health in a careful yet reasonable way. Often one becomes overly concerned with health issues and caught up in a cycle of health worries. One health issue is reconciled when another immediately pops up to take its place. These worries become all encompassing and exhausting after a while.

    Eventually, the individual realizes that this cycle of health anxieties has intruded upon the quality of their life. A dark cloud, always hovering over daily living, this intrusive form of anxiety has to be addressed. One begins by determining why this is occurring, what purpose does it serve and how to interrupt this behavior.

    Reason for Health Anxiety

    Health worries actually serve a purpose and this purpose is not difficult to detect if one looks deep enough into this pattern of behavior. Often this pattern involves the brain distracting from specific emotions which the individual finds difficult to address.

    Many emotions are so overwhelming, such as anger, grief or fear, that the brain looks for ways to distract. Health worries fit the bill because when one worries intensely about their health, there is little room to address an upsetting emotion.

    Health worries blanket every other thought and this WORKS. This is the perfect distraction from unsettling emotions. When one worry is reconciled, another takes it place to veil the unaddressed emotion. Each health worry has a strong purpose, as it masks the true upsetting emotion, which is much more difficult to face in the long run.

    Solution

    – Recognition and acknowledgment of the Health Anxiety habit, one worry quickly following another in a noticeable loop that never ends. Awareness of this cycle is always the first step to reconciliation of the issue.

    – Determining if this health worry is a true physical problem by visiting one's primary physician and ruling out a definite physical cause for the difficulty. Always rule out a physical cause before assuming it is merely health anxiety.

    – Noticing that these health worries settle down when you become intensely interested in another topic or swept into a new relationship, job or cause.

    – Identify your patterns. Do you experience twinges of symptoms that often jump from one area of ​​the body to another? Do you find yourself overestimating physical intrusions and instantly jump to the conclusion that they signify danger or warrant the attention of an alert?

    – Find interests that involve your entire being. Lose yourself in things that allow you little time for inward thinking. True illness does not surface through boredom as do these behaviors. True health problems do not generally follow the same time table as health anxieties do. Health worries are stronger during times of boredom and when one lacks interests. An intelligent mind requires challenges and goals.

    – Activity is an important therapeutic tool against health worries. Exercise and movement invigorate and stimulate the mind and body in a positive way. Endorphins are released and Serotonin levels are boosted naturally when activity is a part of a daily routine. Moderate walking, jogging, tennis, swimming and dancing are all helpful activities that bring forth positive results.

    – Nutrition is also essential to good health which in itself helps eliminate the strong habit of negative thinking, often concerning health worries. When eating properly, Serotonin levels are naturally boosted and blood sugar levels remain stable. This helps settle down an over-reactive mind, leading to a lessening in health anxieties.

    – Talk back to the brain by firmly telling it to stop when health worries enter the mind. Shift into a more positive mode of thinking because you always have a choice in what you think about.

    The mind will respond by quieting down as negative thoughts subside. The brain, caught red handed in this behavior is instantly embarrassed causing it to suspend this cycle of negative thought. This is comparative to a child being caught with his hand in the cookie jar. Embarrassment at being caught, stops this intrusive behavior.

    – Be aware of "what if" thinking. If the majority of sentences you think begin with "what if" then this is proof of a strong health anxiety habit. Change "what if" thinking to "so what" and watch the cycle break.

    Most of all, understand that worry solves nothing. Health worries, in particular will only serve to exhaust and deplete both mind and body. Consciously make a concerted effort to change the way you think and you will succeed in changing your life. You will go from self victimization to freedom from the intrusive habit of fearful worry.

    You always have a choice. Life can be wonderful and fulfilling when you learn to alter your perspective and chose a more positive point of view. You always have a choice. Never define yourself by your habit of worried thinking. Do not be victimized by health anxiety and fear. With a few simple corrections, especially in thinking, you will find your life changes from being difficult and upsetting to becoming easier and much more fulfilling on a daily basis.

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    Source by Dr.

    Views: 0

  • Stuffed Emotions Don't Die – They Multiply!

    Stuffed Emotions Don't Die – They Multiply!

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    As I work with clients on a daily basis, I am often amazed at how much fear is involved in showing emotion. Granted some people go the other way and completely out of control with their emotions. However, numerous others are entirely out of touch with how they feel. You can tell a person is in this situation because when you ask them the typical therapist question, "And how did that make you feel?" there will be a long pause. Uhhh …. ummmmm … truly the thought of putting emotion to an event is almost impossible for them.

    This process can be very frustrating when a person's spouse tends to be very in-tune with their emotions. They know exactly how they feel at all times. When an inquiry into what their partner is feeling brings a blank stare, there can be a complete break-down of communication. My common answer to help the aggravated partner understand what's happening inside their loved one's heart is, "when he / she tells you they don't know how they feel they are telling the truth. They truly don't know how they feel."

    Typically, a person who stuffs will respond to any situation requiring emotions in one or two ways. They will give you the one emotion that our culture allows us to show: anger. However, anger is not the real emotion they are feeling. It is just the emotion that we are allowed to express openly. Anger is really about hurt, unmet expectations or other pain. If a stuffer doesn't show you openly expressed anger, they will just push the anger down inside and do what they do so well … stuff it!

    The problem is that stuffing doesn't stop the emotion. Stuffed emotions don't get buried. Truly, stuffed emotions multiply. They become stronger and more powerful. Stuffing emotions over the long haul will eventually cause your body to break down. You can only carry so much emotion on the inside. Pretty soon your internal systems will start responding to the heavy load you are forcing them to carry.

    If you are a stuffer, please know that this information is coming your way via divine providence. It is time to step back and start finding new ways to identify and process your emotions. Emotions don't have to be scary when you learn better ways to get in touch with them. Emotions are just like the light on the dashboard of the car. They serve the purpose of letting you know that "something under the hood" needs looked at. You can take out the fuse so the light doesn't go on, but that doesn't stop the damage to the inside that could possibly happen if you drive on down the road ignoring the warning signal.

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    Source by Trudy Johnson

    Views: 0

  • Fractures & Sprains – When There Is No Doctor

    Fractures & Sprains – When There Is No Doctor

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    Oops it could happen anytime, anywhere, without advance warning, even to the fit, the active, and the healthy. A slip or a fall and – ouch – you’re landed (sometimes literally), with a fracture or a sprain. An expert orthopaedic surgeon outlines emergency procedures to help a victim until he can be got to a doctor.

    The basic mistake that people make in the handling of fractures and sprains is that both are given the wrong kind of importance. Sprains tend to be treated as a minor disability that time and home remedies will heal; fractures, on the other hand, generally result in the pressing of all panic buttons. Both approaches are faulty.

    “A neglected sprain could result in permanent instability of the joints which may require a major operation later,” warns orthopaedic surgeon. A sprain occurs when soft tissues such as ligaments, joint capsules, muscles and tendons are stretched beyond their limit, mainly as a result of lifting heavy weights, exercising in fits and starts or playing a strenuous game like badminton after a long interval.

    On the other hand, people over-play fractures. Because of the immediate and often unbearable pain they generate they are looked upon as a dire emergency and it is believed that if urgent treatment is not given, it will result in the permanent disability or loss of the limb. So, in sheer panic, the patient is rushed to the nearest doctor who, if inexperienced or incapable or plain mercenary, may perform an unnecessary operation “because it could develop into gangrene.” A corollary myth is that all fractures require surgery when in fact most fractures can be treated without an operation.

    When is it a fracture and when is it a sprain?

    When a person suffers a fracture, i.e. a break in the bone, he experiences a shooting pain, and the affected limb is incapacitated. In a sprain, the pain may not be so powerful. The exception is a spinal column sprain which could cause severe pain and result in a stiff back.

    In children, it’s usually the elbow and legs that suffer fractures whereas in adults, it’s the thigh, hip and spinal column. The parts most likely to suffer a sprain are the ankles (especially in women who wear high-heeled shoes), wrists, lower back and the neck.

    Don’t…

    “Till a definite diagnosis is made by a good orthopaedist, don’t give in to the temptation of resorting to a home remedy such as using a turmeric powder pack, it may only worsen the condition,” advises orthopaedic surgeon.

    And do’s…

    Both, sprains and fractures are best treated by lightly pressing an ice pack on the area to reduce the swelling and/or bleeding. Next, tie a firm bandage on the affected part, preferably reinforcing it with a handy splint like a foot-rule or a wad of newspapers or cardboard. The victim should be reassured and kept calm and made to rest while arrangements are made to take him to the doctor. Pain-killers may be given.

    However, if the accident occurs on the road or playground, the victim should be lifted by four to six persons, their bodies serving as cushions as far as possible and made to rest nearby. If the upper limbs or neck is injured, the victim can be helped to walk to a cab or other available transport. However, if it is the legs that are injured, he should be either carried or placed on a stretcher, if it’s available, all the time making sure he does not exert pressure on the affected limb.

    A child is less tolerant of pain and his agitated parents could alarm him further. Calmly reassure him with a drink until he can be got to medical attention. Tincture of iodine, or an antiseptic ointment or lotion could be used in case of an abrasion or cut.

    Any upper limb injury should be put in a sling (available at the chemist or you can make one at home).

    Making a sling

    A square metre of cloth (in an emergency a bedsheet or even a towel could do) cut diagonally across will make two slings. Support the hand by placing the widest angle pointing towards the elbow. The other two ends will go around the neck and are tied into a secure double knot at the nape.

    Head injuries

    Head injuries are usually caused by violent road accidents or by a fall from a height. This is a serious problem which requires quick action. The patient may become unconscious immediately or may gradually lose consciousness. If he is unconscious, do not let him lie flat on his back or he could choke if he swallows his saliva or blood (if he is bleeding in the mouth). Slowly turn him on to his side in ahead low position (without a pillow), so the secretions if any can flow out. Call the doctor or get an ambulance.

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    Source by Andy G

    Views: 1