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Give Away Your Best MLM Success Stories

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Give away your best MLM success stories during special days throughout the year. Sounds crazy but if packaged right and promoted to deal with pain points you could see a boost in business. You can bundle them or change formats of any of them. The best way is to find a mixture of formats and use them in your marketing plan during holidays or other special events. Why should you give them away? Holidays are often cash restrictive. This prevents prospect from spending money on things that may not have a high priority.

MLM success stories can break down walls

If your finding a lot of resistance in your day to day operations. You could offer something special to help gain business, especially if it’s around MLM success stories or events. The stories can make a difference between success and failure. There is a set up to the whole idea. It must have a good promotional length and should be easy to access and the material should be complete. These three areas are important to the execution of your promotional campaign.

The individual MLM success stories can include a variety of themes. You may want to run a single theme if you chose. Single themed stories are aimed at specific areas of a pain point in the person’s life. They can be done in most formats that include videos and eBooks. You can design a themed campaign for them that is separate from a multi themed set. Even though these sets can reach a broader audience that is looking for a generalized picture.

Plan and measure for success for MLM success stories

Plan your MLM success stories campaign carefully. The stories are the end product and are given away for free. This doesn’t mean you can’t link them to an email list. You may be able to link them to a social media follow and like. If you use WordPress, keep an eye out for new tools that can help. The end goal is to drive success in all areas. You could and should like premium content from your freebie in order to create a strong path for the visitors to follow.

Always check your analytics for information regarding to the success and of your campaign. Measure the visits to the bounces and take a snapshot before launching the campaign. This can help you adjust and realign your efforts. Check it at least once a week and take a snapshot often as well. Especially if you are running a quarterly campaign.

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Source by David L. Feinstein

Views: 1

November 12, 2022
Oxygen Therapy – Is This a Cure For Herpes?
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Since anaerobic viruses cannot survive in an oxygen rich cellular environment, one would think that the herpes simplex virus could be eliminated via oxygen therapy.

Unfortunately this is not so easy, and here’s why:
- The primary function of the lungs is to oxygenate red blood cells.
- Inhaled oxygen is taken up by red cell hemoglobin, thereby boosting the oxygen content of arterial blood to 98%.
- While circulating, arterial blood gives up about 25% of its oxygen when passing through bodily tissue.
- A tiny proportion of these oxygen atoms actually penetrate down to cellular level where the herpes virus replicates – the balance is used for waste disposal and tissue repair.
- As a result, the hemoglobin of venous blood leaving the tissues is oxygen-poor. If extra oxygen is infused by other means such as high-pressure hyperbaric oxygen therapy or via oral supplements, it bypasses bodily tissue and is absorbed directly into venous blood.
This means that when venous blood arrives back at the lungs, it carries more oxygen than it usually does. Once the oxygen level in the red cell hemoglobin reaches 98% during lung function, the excess oxygen is simply exhaled back into the atmosphere.

This makes it impossible for extra infusion to increase the amount of oxygen carried to the tissues at cellular level.

How Can We Increase The Oxygen Content of Human Cells?
- Since oxygen depletion at cellular level is exacerbated under acidic conditions, a practical way of boosting cellular oxygen is to alkalize the body.
- Alternatively, a means of improving cellular oxygen absorption must be developed.
A motivated homeopathic researcher and herpes victim may have found a way of doing just that.

I recently came across her e-book via twitter. I also noticed that news of a possible herpes cure was beginning to gain media attention.

However, knowing the obstacles facing researchers attempting to cure herpes by oxygenating human cells, I almost passed the book by. Nevertheless, because I am obligated to bring relevant information to my website visitors, I downloaded the book.

Here’s what I found out:

Apparently the author has discovered a way to use a common substance to efficiently boost the transference of oxygenated atoms from the bloodstream into human cells.

In her book she says:

“The only reason why the medical industry and the pharmaceutical companies haven’t embraced this powerful solution for preventing and curing disease is because there is no financial incentive to do so. The reason? They cannot patent natural substances or homeopathic remedies.”

The e-book starts out by covering herpes basics. The author then gets down to the business of oxygen therapy.

She tells us how oxygen therapy research earned a Nobel Prize for an early 20th century scientist and that oxygen therapy is practiced to this day in some modern medical offices.

And then she drops the bombshell.

Effective oxygen therapy has been proved to work with the help of a common household substance. Furthermore, this substance can be obtained easily via pharmacies or over the Internet.

After reading the publication and checking out some testimonials, I’ve come to the conclusion that this may well be the answer many herpes sufferers are looking for…

That is, if her claims prove to be true.

Should you read the book?

Well, that’s up to you. However, since there’s no obligation to buy, I believe the preliminary information is certainly worth a closer look.

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Source by Ian R Kelly

Views: 0
November 11, 2022
4 Little Understood Tricks to Ending Up Being a Successful Affiliate Online Marketer

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Affiliate marketing company has actually gotten a great deal of buzz in current times due to advances in web innovations and upswing of social networks channels like Facebook, Twitter, LinkedIn and so on

Some affiliate online marketers particularly novices battle to make successfully due to the fact that they do not completely comprehend the service.

WHAT REALLY IS AFFILIATE MARKETING?

Affiliate Marketing is the procedure of making online commissions by promoting product or services. Your commissions are made each time you get a lead (Possible client) or offer items online.The fascinating element of affiliate marketing service is that you can make a lots of cash with a little financial investment.

You can begin the company without items or services of your own, work from house and make passive earnings even while sleeping if you have an efficient system in location.

HOW DOES AFFILIATE MARKETING WORK

Register under the affiliate program of credible business that have important services and products.

Get your custom-made affiliate tracking link for each item you choose to promote online.

Select the ideal traffic source to utilize in promoting the item.

Select the specific niche items to concentrate on.

Pick the marketing method to utilize I.e Blogging, video or social networks marketing.

4 MAJOR WINNING STRATEGIES TO BOOST YOUR REVENUES ONLINE

Concentrate on a single specific niche at a time

This allows you to quickly encourage your consumers to purchase your items. This will enable you to find out and obtain brand-new selling techniques that will increase your sales and increase your revenues.

Select traffic sources

It is suggested to concentrate on 2 traffic sources at a time. I will advise concentrating on one online search engine and one social networks traffic at a time. This allows you to appropriately track and enhance projects released on each platform consequently optimizing your revenues per product.The trick of incredibly affiliates is their capability to concentrate on a traffic source, screening and tracking projects efficiently.

Test marketing technique to utilize

You can never ever understand if either blogging, social networks or video marketing will be most rewarding till you evaluate marketing techniques such as:

Track the data/results received from each of the approaches then you concentrate on the technique that produces the best earnings.

Video marketing; You can make a video explaining the functions of the item then you publish it on YouTube for individuals to view.

Blogging: You can compose a post utilizing well research study keywords for SEO. This attracts your customers to your blog site and triggers them to decide.

Social Network Marketing: This is the commonest and the simplest approach particularly for novices. Facebook is a great platform since it has great deals of groups/forums where you can discover individuals who have an interest in your services and product. You can quickly send them a pal demand and pitch your items to them.

Select the traffic type

Paid traffic includes utilizing Pay per click or Pay per view marketing on online search engine and social networks platforms. This technique is much faster, related to increased conversion and earnings due to the fact that it enables you to target your customers particularly based upon interests and other functions.

The traffic type can either be totally free or paid traffic.

Complimentary traffic includes SEO, social networks groups, and short article marketing. The downside of this technique is that it does not permit you to target your customer based upon their interests and demographics.

Learn more about how to become a successful affiliate marketer.

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Source by Juan C Ruiz

Views: 0

November 11, 2022
Premium Email Marketing Tools For Business

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Email marketing is one of the ways to boost your business. Social media has become a platform for promoting trade, and email marketing help in that. Email marketing can be used to improve your services and app. "Email marketing is using the specific tools to send your advertising emails to a group of people." Its one of the easiest ways to make money. Marketers can send a targeted message to the intended group. Data regarding customer needs, products are, and then emails are sent to the specific customers. By email, the business can promote their services, offers and what new they have to offer. Transactional email, Direct email, Mobile email are the ways by which email marketing is done.

This is the cost-effective way, and it is cheaper as compared to others. Target customers are easy to reach within no time and as they are aware of the new things what business has to offer for them. Subscribers get the latest news and offer from the advertiser.

INSIGHTS ON THE TOOLS

There are various tools which help in marketing and making business an edge in the market.

Let's take a view at some of them

CAMPAIGN MONITOR is a template builder tool, and it assures that email can be read easily on mobile, so that customer or client miss no email. Like Google, Yahoo or any other email platform its uses the same interface so that the things don't get complex. You can upload HTML template and can format and edit when in need. Autoresponder can set only, and data segmentation ensures, that the email gets deliver only to the intended clients. Basic and Unlimited are the two packages which this tool offer.

VERTICAL RESPONSE helps to connect email campaigns to social sites like Twitter, LinkedIn, Facebook. It helps to communicate with a large number of audience. With the help of email building wizard, you can build your advertising drive and by freeform HTML customize it to make your list for company. You can use only text no images, and other statistics are required. Up to 4,000 emails can be sent per month.

BENCHMARK key feature is that it offers multiple templates for greetings, promotions and many other events. You can use HTML AND CSS to give it a personalized look. With the built-in spam filter, you can check for objectionable material in your templates. They even have a community where you can provide your views and design. Packages are there and start with 600 emails and increases further.

CAMPAIGNER tool has a lot to offer. It has more than 500 templates which are categorized as industry types and need. Contact management tool is one of the efficient features which it provides, where you can import your contact from the list. Un-subscribed email is automatically removed. In a way, this tool simplifies everything and give more than marketing. You can give a try with the free 30-day trial offer.

MIL CHIMP allows you to take surveys and send it to people to know the opinion of them. Use of survey techniques in social media makes the most out of your advertising techniques. You have the option to customize your list and know who has received the mail or not and will also come to understand that which campaign has received the maximum clicks. It offers the free subscription for 2000 subscribers.

GET RESPONSE This tool lets you efficiently maintain your contact list. You can edit your contact list. This tool track and lets you know who have subscribed, unsubscribed and clicked on links. It also gives you a report in pie and chart form and informs you about the mail it got delivered or not. Different packages are offered depending on the need.

LEAD PAGES helps you to create interactive landing pages for your sites where you have a choice to choose from 50 templates. They are in sync with best email providers. Business can make a mark within no time. Various packages are there for customers. Lead pages can efficiently transform your business quickly.

MAD MIMI Saves your time; you can clone your previous ad campaigns and make the changes according to your need. Old drives can be used in a way and if delete you can undo it also. The detailing features provide you with the information about the number of emails opened, shared, and how many people clicked on the link. By integrating with Google Analytics, it provides the statistics and clicks targeting.

CONSTANT CONTACT Offers you several templates and lets you customize your own. It gives you the detailed report regarding the links and emails. Share on social media like Twitter, Facebook, LinkedIn can boost your business and gives your site the heavy traffic.

TOUT APP is the best regarding functionality and features. It has a large variety of templates to choose from. Integration with CRM gives you the details of every email, how they are proceeding. It provides the transparency, and produce reports on which emails have been clicked, deleted, attachment seen or not. In short, it gives the detailing of each activity going on. This helps you to track your business and changes can be made accordingly as it keeps you aware of every situation.

Email marketing is one of the efficient marketing techniques to promote your services. Effective marketing can give you the higher sales for the business. In this competitive era, the company should be at the prominent methods to attract the audience and make a profit. Sending manual emails to a group of people is a complex task, and it is time-consuming. To save your time and get the desired result email marketing can help you to reach the heights. For any business to succeed the market should be analyzed considering the loss also. It's not necessary that by adopting email marketing, you will always get the positive result.

By proper study and the knowledge of audience can make your business flourish in the market. So opt for this services and let your business boom in the market.

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Source by Anjali Shukla

Views: 0

July 30, 2022
Digital Medicine Platform for Treatment of Cognitive Disorder

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Akili, a pioneer in therapeutic prescription digital medicine has closed successfully it’s $55 million financing Series C trial of medicine. This funding follows a successful trial, including study, developing and testing a novel digital medicine named AKL- T01. This flagship product of Akili aimed to treat a type of cognitive disorder- attention deficit/hyperactivity disorder (ADHD). Once approved and launched commercially, it would be the first digital and standalone therapeutic medicine for ADHD. Company’s other product in the pipeline and research, AKL-T02 will treat autism spectral disorder (ASD) or what simply known as autism.

Autism refers to another type of cognitive disorder, particularly in children, making them difficult to interact socially. The repetitive behavior and underdeveloped speech and verbal communication render them vulnerable in society. The reason behind autism could be genetic as well as environmental influence.

The above news has brought in a new ray of hope for an autism patient where there is no specific traditional medicine is available for its cure. This new development has the potential for treating this disorder, probably with more efficiency.

This funding will also help to advance products in the pipeline for treating multi sclerosis (MS) and depression. After approval by the U.S. Food and Drug Administration (FDA), it will be launched commercially for the patients. According to Akili AKL-T01 would be a standalone treatment for ADHD.

The company’s founder and CEO Eddie Martucci is quite happy with the response of investors and welcomed the financing. He said this financing indicates faith of people in his company’s potential in digital medicines and growth. According to him, the company will continue to grow and supply novel solutions in the redefined healthcare sector.

Akini Interactive is a company who believes in transforming healthcare through its digital therapeutics medicine solving Neuro-cognitive disorders. It believes in targeting specific cognitive area or nerve which has been suppressed by the dysfunction. The treatment includes, interestingly, not any pill, but customized action video games for patients to play.

Video games are designed by neuroscientists and entertainer engineered with algorithms to treat a cognitive disorder like depression. According to the company, highly-interactive and highly engaging games provide a therapeutic experience to patients which actually benefit them. Through high-end therapeutics interactive video games, the specific regions of the brain could become functional which has been suppressed by the disorder, improving the condition of the patient. There would second by second tracking of patient’s cognitive response and data available for any improvement in the patient’s condition.

AKL- T01 if approved by the FDA and then it would certainly indicate towards the acceptance of new healthcare solutions for patients. It has the capability to transform the whole healthcare process and system in coming years. This funding will boost the confidence of other investors, which are planning to invest or come together for such digital medicine research and development in the future and those patients who are searching for new areas to treat disorders like autism could be more than happy to read such positive news.

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Source by Shalini Madhav

Views: 0

July 29, 2022
When You're Back on the Dating Scene

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With so many relationships breaking down and such a high percentage of marriages ending in divorce it's no wonder that many of us will, at some point, end up back on the dating scene.

We may be older and wiser, a little battered and bruised, but often, once we're ready to date again, thinking about rejoining the fray, we'll be harboring the fantasy of meeting someone special. Back on the dating scene means being optimistic, hopeful and looking forward to finding love again.

What do we need to consider when we're back on the dating scene?

– Our previous relationship experiences may have scarred our view and made us wary of what might go wrong. We may be keen to meet someone new but are nervous of trusting again. Cynicism of others' motives and being uncertain of our own instincts after getting it wrong may be sensible forms of self-protection, but if we treat all new dates with apprehension they will quickly sense our hesitancy and lack of enthusiasm. It's not going to bode well if we're on permanent alert, suspicious of their comments, behavior or intentions.

Counseling and hypnotherapy can be a useful start to the healing process and a good way to deal with past upsets. Therapy can help us to improve our confidence, self-esteem and remedy unwanted habit patterns, so becoming more assertive in an appropriate adult way. Don't forget that most potential dates will have their own story too, with their concerns, unease and fears. Starting out, second time around, can be a cautious time for both.

– This can be a good time to do things that boost your confidence. Maybe your wardrobe, make up or grooming regime need a refresh. Small changes can make a massive difference to how you feel about yourself and often cost very little to implement. Pay attention to current affairs, popular TV and local events so that you can easily join in conversations and offer relevant opinions. Think about picking up a hobby or interest, volunteering or joining a course. Exams don't have to be a factor!

– You may have to deal with children who are not too impressed at the thought of you dating again. They may have been through the damage of the breakup, witnessed the pain of the divorce and are used to you being around, more like your old self and always there for them. The thought of a new 'mum' or 'dad' arriving on the scene may fill them with horror.

Dependant on their age and awareness of the reasons for the breakup, they may have put your ex on a pedestal, especially if he or she is seen as the victim, all alone and struggling to recover. Giving you 'permission' to starting dating again might seem like a step too far and incredibly disloyal.

Children's jealousy, resentment and emotional blackmail may need to be navigated with kind but firm determination, especially if they refuse to share you or treat any potential serious new relationship with shock or disdain. Sometimes it's advisable to keep the fact that you're dating private until you're confident that this new relationship is right for you, even if that decision remains in place for months or even years, until the children are older or more settled.

And if they do insist on overseeing your love life it's important to refuse to allow yourself to be bullied by them. Older children are often determined to live their life on their terms, but equally they must allow you to do the same.

– Ageing, older parents can sometimes start to increase their demands just as you're ready to start back on the dating scene. They may be increasingly fragile and in need of greater levels of support. There may be concerns at leaving them unattended for too long, or that you could be called away at a moments notice. It could make the notion of dating again seem like too much hassle.

But supportive friends or the services offered by many local care agencies could potentially step into the breach and provide whatever level of support is required to help ease those concerns. And mobile phones make us all easily accessible.

– Friends too can send mixed messages. Sometimes at the outset, they may display great enthusiasm about getting you back on the dating scene. They may be keen to introduce you to single friends, arrange coffees, support you as you aim to lose a little weight and update your image. But then, if you become more committed to dating reality may sink in for them. The awareness that if you become serious about someone new and how it could significantly change your close, supportive relationship may hit them hard and prompt them to revise their approach.

Become aware of them starting to discourage you or of them regularly finding fault with your new love interest. Trust your gut and pay attention to any reasonable concerns they may have, but also appreciate that other people's perception of your date will be different to yours, especially if they're coming from a long-established, cozy, familiar relationship scenario.

Have some fun, take good care of yourself and enjoy getting back on the dating scene!

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Source by Susan Leigh

Views: 0

July 28, 2022
The 2 Fatal Mistakes Online Business Owners Make With Customer Service

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Customer service can make or break your business, and that couldn’t be more true when it comes to an eCommerce business in particular. When someone comes to your website to make a purchase, you have to realize that they are choosing you over thousands of other stores on the web.

What are you going to do to not only close the deal, but make sure they are satisfied after the delivery?

Having excellent customer service will be key, but you have to avoid these two common mistakes to make sure you can keep your new customer coming back time and time again.

1. Not Being Accessible

People have issues trusting stores on the internet these days. With so many scams out there, you have to show that your company is a trustworthy source for whatever it is you happen to be selling. One of the ways you can do that is by making your customer service department very accessible.

This doesn’t just mean listing a phone number in the header, which instantly adds credibility, it also means having other options that you can be reached through, like live chat, email, and even social media. By making yourself accessible, you give people reassurance that you’ll be there should any problems arise with their order.

And, in today’s world where a lot of people don’t have the time to speak on the phone, live chat is definitely the way to go in most situations. Have a chat box automatically pop up on the website so people can get in touch with you without searching for a hidden “Contact Us” link.

2. Not Following Up

The second biggest mistake an online business can make when it comes to customer service is not following up with buyers after they have made a purchase. You should invest in an email list and autoresponder to make sure that every customer is emailed a “thank you” for their purchase email, a delivery confirmation, and then a follow-up email a few days later to see if they like what they are getting.

This follow-up email is also the ideal time to ask for a review, which can help boost your reputation even more. If they happen to be unsatisfied with the product, you greatly reduce the risk of chargebacks or returns just by offering to make it right for them up-front. Instead, you might be able to settle with store credit or an exchange.

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Source by Jon Allo

Views: 0

July 27, 2022
Entrepreneurship and Innovation: The Inconvenient Truth

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Entrepreneurship and innovation: The popular belief

Entrepreneurs are widely believed to be the agents behind economic growth and innovation. They are, we are told, the movers and shakers who create new industries, unseat current leaders from their thrones, and open new frontiers for everyone. Popular culture tirelessly propagates one success story after another – from Facebook's Mark Zuckerberg, who was glorified in "The Social Network" movie, to Tesla's Elon Musk, an immigrant who became a household name, to Google's Sergey Brin, whose internet search engine name has officially become a verb in English.

So persuasive is the narrative of the entrepreneurial technological prowess and success, that many countries – including developing countries that feel they are lagging behind – develop comprehensive policies to support and promote entrepreneurship and even set aside sizeable funds to invest in startups via government-run venture capital programs. But is this fascination with and belief in entrepreneurs justified? How likely are entrepreneurs to push the technological frontier and bring about the kind of change that governments want? Entrepreneurship Professor Sergey Anokhin from Kent State University says the hard evidence is far less convincing than the popular culture makes you believe.

The dark side of entrepreneurship

In a study of 35 countries over a 7-year period, Professor Anokhin from Kent State and Professor Joakim Wincent from Sweden's Lulea University of Technology show that there is no universally positive relationship between entrepreneurship and innovation. While for the world's leading economies such as the United States the positive link between startup rates and innovation may be true, for the developing economies the relationship is actually negative. Such countries are more likely to see innovation championed by the existing companies, not startups. With few exceptions, entrepreneurs there pursue opportunities of a different kind that are based on imitation and dissemination of others' ideas, and are not equipped to produce truly advanced "grand" innovations. On average, startups are less efficient than existing firms. Accordingly, if local governments support entrepreneurship, economic effectiveness may suffer, and innovation is less likely to occur. In fact, successful technological development in emerging economies is often associated with an aggressive entrepreneurial behavior of large corporations, not individual entrepreneurs. Such is the case, for instance, of South Korea with its chaebols .

The figure below shows the vastly different impact of startup rates on innovation and technological development (as measured by patent applications) across countries. Only rich countries can expect more entrepreneurship to result in more innovation, says Dr. Anokhin. For the lesser developed countries, as the plot demonstrates, an increase in startup rates will only lead to less, not more innovative activities. The problem, according to Sergey Anokhin, is that developing countries often look up to the leading economies when trying to design their own policies. Moreover, quite naturally, the very textbooks that the students across the world use, are written by the scholars from the world's leading countries, and do not take developing economies' context into account. Taken together, it often locks policy makers in assuming the relationship between entrepreneurship and innovation that will not hold in their particular parts of the world. The pro-entrepreneurship policies will not bring about the effects expected, and the limited resources will be wasted to support activities that are largely detrimental.

What it all means

It is time to recognize that the relationship between entrepreneurship and innovation varies across countries, says Professor Anokhin. That is why World Economic Forum's Global Agenda Council for Fostering Entrepreneurship explicitly acknowledges that Silicon Valley success stories do not necessarily resonate in other parts of the world. Broad-strokes policies that aim at fostering entrepreneurship to boost country innovativeness may well be misguided. A contingency approach that takes regional specifics into account should be employed instead.

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Source by Sergey Ahmetov

Views: 0

July 27, 2022
Boost Your Style Through Self-Confidence

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Did you know that how you feel can impact what you wear? And did you know that confidence and clothes are connected? When you feel good on the inside it shows on the outside. And when you are not feeling a high level of self-confidence that can also show up on the outside.

Your self-confidence can give your style strength. And that strength can cause things like, you to attract the right type of people in your life, you receiving a promotion on your job, you feeling successful, you feeling happier, and you feeling powerful. Interesting, isn’t it? Our confidence and our style play a huge role in our lives.

You deserve to feel your best and look your best at all times. And that doesn’t mean you have to go out and spend a lot of money. It can simply mean boosting your confidence and “rocking” what you’ve got. Why? Because it’s more about what’s on the inside than what’s on the outside.

And don’t be so preoccupied with what you are wearing. If you look good in it and feel good in it that’s all that matters. The truth is that regardless of what we wear we will never please everyone. Even the top models wearing the most expensive clothing face scrutiny. There are critical people everywhere. So you can’t live your life according to what others think or feel. You should live your life in alignment with your authenticity. And that includes your fashion personality. Your fashion statement is all about you and not others. So if you love color, print, and bold jewelry, then go for it!

When you look in the mirror you should adore the person looking back at you. You should feel like that person is amazing, phenomenal, and fashionable. Don’t feel self-conscious about how you look, love yourself from the inside-out. And be confident in who you were born to be. Don’t focus on what you think is wrong with you, focus on all of the wonderful qualities you have. Those type of confidence boosters will help you shine bright. And true style is about being confident “in the skin you are in.”

Your outer style is a reflection of your inner-image. So when you have a positive self-image you feel better and you can look better. Because what’s in your mind can show up on your body.

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Source by Dr. Shauntel Peak-Jimenez, Ph.D

Views: 0

July 27, 2022
WHO and European Investment Bank strengthen efforts to combat COVID-19 and build resilient health systems to face future pandemics
- WHO and the European Investment Bank enhance cooperation to support countries in addressing the health impact of COVID-19
- The first phase will address urgent needs and strengthen primary health care in ten African countries
- Enhanced WHO-EIB partnership will scale up financing to assure the chain of essential supplies, including personal protective equipment, diagnostics and clinical management
- New initiative will accelerate investment in health preparedness and primary health care with a focus on health work force, infrastructure, and water, sanitation and hygiene
- The initiative involves measures to address the growing threat of antimicrobial resistance
The World Health Organization and the European Investment Bank will boost cooperation to strengthen public health, supply of essential equipment, training and hygiene investment in countries most vulnerable to the COVID-19 pandemic.

The new partnership between the United Nations health agency and the world’s largest international public bank, announced at WHO headquarters in Geneva earlier today, will help increase resilience to reduce the health and social impact of future health emergencies.

“Combining the public health experience of the World Health Organization and the financial expertise of the European Investment Bank will contribute to a more effective response to COVID-19 and other pressing health challenges,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General.

“WHO looks forward to strengthening cooperation with the EIB to improve access to essential supplies including medical equipment and training, and deliver better water, sanitation and hygiene where most needed. New initiatives to improve primary health care in Africa and support the EU Malaria Fund hint at the potential impact of our new partnership,” Dr Tedros concluded.

“The world is facing unprecedented health, social and economic shocks from COVID-19. The European Investment Bank is pleased to join forces with the World Health Organization as a key part of Team Europe’s efforts to address the global impact of the COVID-19 pandemic. The EU Bank’s new partnership with the WHO will help communities most at risk by scaling up local medical and public health efforts and better protect people around the world from future pandemics. This new cooperation will enable us to combat malaria, address anti-microbial resistance and enhance public health in Africa more effectively,” said Werner Hoyer, President of the European Investment Bank.

Improving local public health efforts to tackle coronavirus

The WHO and the EIB will increase cooperation to help governments in low- and middle-income countries to finance and secure access to essential medical supplies and protective equipment through central procurement.

Building resilient health systems in vulnerable countries across Africa

The WHO and the EIB will reinforce cooperation to support immediate COVID-19 needs and jointly develop targeted financing to enhance health investment and build resilient health systems and primary health care to address public health emergencies as well as accelerate progress towards Universal Health Coverage.

The partnership will benefit from the EIB’s planned 1.4 billion EUR response to address the health, social and economic impact of COVID-19 in Africa.

This will address immediate needs in the health sector and provide both technical assistance and support for medium-term investment in specialist health infrastructure.

The collaboration envisages rapid identification and fast-track approval of financing for health care, medical equipment and supplies.

The first phase of the collaboration will see public health investment in ten African countries.

Long-term collaboration to overcome market failures in global health

The agreement signed today establishes a close collaboration to overcome market failure and stimulate investments in global health, accelerating progress towards Universal Health Coverage. Increased cooperation between the WHO and the EIB will strengthen the resilience of national public health systems and enhance preparedness of vulnerable countries against future pandemics, thanks to investments in primary care infrastructure, health workers and improved water, sanitation and hygiene.

Future cooperation will strengthen the EIB’s 5.2 billion EUR global response to COVID-19 outside the European Union.

Scaling up investment to tackle antimicrobial resistance

The two organisations will also cooperate in an initiative to address investment barriers hindering development of new antimicrobial treatment and related diagnostics. Antimicrobial resistance is amongst the most significant global health threats.

The WHO and the EIB are working on a new financing initiative to support development of novel antimicrobials and address the estimated 1 billion EUR needed to provide medium-term solutions to antimicrobial resistance. Other crucial partners have been invited to join this discussion.

Improving the effectiveness of malaria treatment

Under the new agreement the EIB and WHO will support development of the EU Malaria Fund, a new 250 million EUR public-private initiative intended to address market failures holding back more effective malaria treatment.

Strengthening EIB support for healthcare, life science and COVID-19 investment

In recent years the European Investment Bank has provided more than 2 billion EUR annually for health care and life science investment.

In the context of the COVID-19 pandemic, the EIB is currently assessing over 20 projects in the field of vaccine development, diagnostic and treatment, leading to potential investments in the 700 million EUR range. The EIB will also take part in the EU’s rolling pledging effort for the coronavirus global response that is taking place on May 4th.

Background information

The European Investment Bank (EIB) is the long-term lending institution of the European Union owned by its Member States. It makes long-term finance available for sound investment in order to contribute towards EU policy goals.

The World Health Organization provides global leadership in public health within the United Nations system. Founded in 1948, WHO works with 194 Member States, across six regions and from more than 150 offices, to promote health, keep the world safe and serve the vulnerable. Our goal for 2019-2023 is to ensure that a billion more people have universal health coverage, to protect a billion more people from health emergencies, and provide a further billion people with better health and wellbeing. For updates on COVID-19 and public health advice to protect yourself from coronavirus, visit www.who.int and follow WHO on Twitter, Facebook, Instagram, LinkedIn, TikTok, Pinterest, Snapchat, YouTube

WHO’s information site on the COVID-19 pandemic

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https://www.who.int/news-room/detail/01-05-2020-who-and-european-investment-bank-strengthen-efforts-to-combat-covid-19-and-build-resilient-health-systems-to-face-future-pandemics

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May 9, 2020