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  • Dealing With Relationship Stress

    Dealing With Relationship Stress

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    The start to a relationship is often high-spirited when couples tend to fall head over heels for each other. The urgency to talk and meet is so intense that time seems to fly initially. However, when the euphoria settles and one gets used to the partner, real time problems start surfacing. At times, things might get so stressful that the partners start contemplating separation. At others, the stress slowly pushes them to the brink of developing mental disorders like depression and anxiety.

    Breaking the bond is the easiest thing to do, but, the actual strength of a relationship lies in dealing with the relationship stress together, as a couple and bringing back harmony. Unfortunately, not many couples have the patience to walk through the stressful times together. Yet, one must remember that it is a choice. Either one can work as a team and emerge stronger or one may decide to deal with the stress individually and let the relationship weaken. Given below are some of the ways in which relationship stress can be handled and the development of mental disorders prevented:

    • Accepting each other as is – It is important to understand that reality is far from the rom-com movies that we watch and romantic novels that we read. Expecting your partner to be perfect all the time is not realistic. All of us are flawed. Expecting too much paves the way for intense pressure and disappointments in the long run. Thus, one must accept their partner as is and focus on their strengths.

    • Communicating constructively – When faced with problems, some couples tend to go on silent mode with long periods of no communication. This is a recipe for disaster. One must muster the courage to break the silence and address the issues that have hampered the equation. Moreover, one must express their feelings gently. Shouting and not listening to the other person’s perspective is damaging and would do nothing to rebuild the relationship.

    • De-stressing together – Couples must de-stress together. This can be achieved by going on a holiday, attending concerts, going for walks, learning some hobby together, watching movies, and indulging in any activities that both the partners enjoy. Getting intimate is also indispensable to relieve stress in a relationship. Some couples avoid intimacy when they have unresolved conflicts, however, it is important to make love as that might set you talking and help resolve the unsaid issues.

    • Avoiding blame game – It is important to understand that in a relationship, both the partners are in the same team. Pushing down the other person by constant blaming them can get tiring and destructive for the health of the relationship. In addition, it is also critical to apologize sincerely once they understand that they are at fault.

    • Keeping up social networking – Sometimes, a couple gets so obsessed with each other that they forget about their social obligations. While the option of spending all your time with each other might seem interesting at first, over time, it may bring boredom into the equation. It might also build a lot of stress and socializing might offer a vent to it. Thus, one must keep in touch with their friends and relatives and meet them as often as possible.

    • Investing on self – It is vital to be present for each other in a relationship, however, one must not forget themselves. One must, therefore, ensure that they invest some time and resources on taking care of the self also. Eating right, getting adequate sleep, indulging in some sort of physical activity, getting a massage, etc., can help build self-esteem and invigorate the spirits of an individual.

    Seeking professional help for stress

    Sometimes, despite best intentions and efforts, it gets very difficult to reach a stage of equilibrium in a relationship. In such cases, the continuous stress may lead to the development of mental disorders like depression and anxiety.

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    Source by Susan Navarez

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  • Customer Satisfaction Management

    Customer Satisfaction Management

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    General understanding of consumer satisfaction or dissatisfaction is the result of differences between consumer expectations and performance perceived by consumers. From the various definitions of consumer satisfaction that have been researched and defined by marketing experts, it can be concluded that customer satisfaction is a behavior response consumer in the form of after-purchase evaluation of an item or service that they feel (product performance) compared to consumer expectations.Consumer satisfaction is very dependent on the perceptions and expectations of consumers themselves. Factors that influence consumers’ perceptions and expectations when making purchases of goods or services are needs and desires felt by consumers when making purchases of goods or services, past experiences when consuming these goods or services and experiences of friends who have consume these goods or services and advertising.In a competitive environment, an indicator that can show customer satisfaction is whether the consumer will buy back and use the product in the future.

    Customer needs are fulfilled is one of the factors forming Customer Satisfaction (Customer Satisfaction), in addition to other factors related to Customer Service. And this customer satisfaction is what we need to ensure the continuity of our business. Aspects that can affect customer satisfaction effectively [13], namely:

    1. Warranty costs. Several companies deal with the warranty costs of their products / services through a percentage of sales. The company’s failure to give satisfaction to customers is usually because the company does not provide guarantees for the products they sell to customers.

    2. Handling of complaints from customers. Statistically this is important to note, but it is often too late for companies to realize it. If complaints / claims from customers are not immediately resolved, customer defections cannot be prevented.

    3. Market Share. It is a matter that must be measured and related to company performance. If the market share is measured, then the quantity is measured, not the quality of the company’s service.

    4. Costs of poor quality. This can be of satisfactory value if costs for customer defect can be estimated.

    5. Industry reports. There are many types and industry reports, as stated by J.D Power in Bhote, which is the report that is the fairest, most accurate, and most eagerly made by the company.Guiltinan [14] argues that one of the benefits of customer satisfaction is that it can increase customer loyalty, as shown in the figure below

    Customer satisfaction is an emotional response to the evaluation of the consumption experience of a product or service. Kotler defines customer satisfaction as the level of one’s feelings after comparing the performance (or results) that he feels compared to his expectations (Kotler, Philip, and Garry Armstrong, 2005). Basically, customer satisfaction includes the difference between expectations and performance or the results obtained.

    According to Kotler [1], satisfaction is feeling happy or disappointed someone who appears after comparing between perceptions or impressions of the performance or results of a product and expectations. So, satisfaction is a function of perception or impression of performance and hope. If the performance is below expectations, the customer is not satisfied. If the performance meets expectations, the customer will be satisfied. If the performance exceeds expectations, the customer will be very satisfied or happy. The key to generating customer loyalty is to provide high customer value.The relationship between customer satisfaction and loyal customers is disproportionate [2], for example, customer satisfaction is ranked on a 1-5 scale, namely:

    1. Customer satisfaction at a very low level (level 1), most likely customers will move away from the company and speak ill of it.

    2. Customer satisfaction at level 2 to level 4, customers feel somewhat satisfied, but it is still possible to move when a better offer appears.

    3. Customer satisfaction at level 5, customers are very likely to buy back and even disseminate good news about the company.

    High satisfaction or satisfaction creates an emotional bond with the brand or company and is not only fixated on reasonable choices.While satisfaction according to Kotler and Armstrong (2001: 9): Consumer satisfaction is the extent to which the assumption of product performance meets the expectations of buyers. If the product’s performance is lower than the customer’s expectations, the buyer is satisfied or very happy. According to Zeithaml and Bitner (2000: 75) the definition of satisfaction is: Consumer response or response regarding fulfillment of needs. Satisfaction is an assessment of the features or features of a product or service, or the product itself, which provides the level of consumer pleasure related to meeting consumer consumption needs. Consumer satisfaction can be created through quality, service and value.

    Customer expectations are believed to have a large role in evaluating product quality (goods and services) and customer satisfaction. Customer expectations basically have a close relationship between determining quality and customer satisfaction. Customer expectation always exists because of four things (Kertajaya, 2004):

    1. Individual Need or individual needs

    If your customer already has high demands, then his expectations are definitely high too.

    1. Word of Mouth

    Customers can have certain expectations because of other people’s stories. Other people’s stories are often seen as references.

    1. Past experience or past experience

    People who already have good experience in the past will be able to receive services at least the same as they used to be. If not, he will be disappointed.

    1. External communication or external communication

    It is an attempt by the company to promise something to customers in order to attract customers.

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    Source by Yufi Priyo

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