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  • Top Network Marketing Company – Why Are the Products So Expensive?

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    I’m sure you’ve heard this question before, Why are top network marketing company’s products so expensive?

    This is one of those ever-present questions that networkers and direct sales people will continue to encounter (probably) forever–and there’s always more to it than meets a simple answer.

    One key is not to side-step it. There are good and genuine reasons for legitimate, premium-priced products–and of course there are over-priced ones as well. Honesty is best, as always, and I’ll endeavor to give you the general truth with my answer to the question.

    Special Products at Special Prices

    First, the products available through top network marketing companies sales and distribution model are mostly what are called “specialty” items. They are higher priced products to begin with, having more costly ingredients and more complex designs or formulas; they are simply more expensive to make and package. Some well-known non-network marketed examples are Clinique makeup and fragrance products, Apple computers, iPods and iPhones, Armani clothing, Mercedes and Lexus automobiles.

    Unless you’re dealing with a scheme or a scam, these premium products outperform their cheaper, off-the-shelf counterparts, giving consumers more and better benefits. Since they have greater value, they cost more.

    If these products are being outsourced by the networking company (produced by a “third-party” vendor/supplier), they tend to be manufactured in smaller production runs that do not allow for all the optimal low-cost advantages of buying and making in the high volumes mass-marketers enjoy. The manufacturing processes are more complex and exclusive. The profit margins are higher. This results in a higher quality product with more attention to detail and quality control.

    The reason manufacturers and marketing companies select network marketing and direct sales is because these higher-priced products are of higher quality, and they therefore require special methods of distribution and sales.

    Simply put, they cannot compete with the lower-priced, lower quality “commodity” products, which are sold based mainly on discounted mass-market pricing and brand awareness alone. Think Wal-Mart and Costco.

    Specialty products are “education-intensive.” They need greater explanation; for example, what formula, ingredients and/or processes makes the product more expensive than those mass-market goods available through direct response marketing (such as the Internet and mail-order) or retail chain store sales. Many require demonstration.

    Mass-market products depend on advertising, promotion and merchandising at “point-of-purchase,” all of which are required to get consumers’ attention, let them know the product exists (to create “trial” especially if it’s “brand” new), and to give them enough compelling reasons to purchase and keep on purchasing.

    Going head-to-head with nationally advertised products, many to most of which are heavily discounted and sold at the lowest price possible, is a tough game for just about all smaller businesses to win. Imagine trying to sell vitamins or nutritional beverages or “prestige” cosmetics against a major manufacturer selling through Wal-Mart, or a natural toothpaste against a tube of Crest® through Kroger or Publix supermarkets.

    Specialty products are perfect for the person-to-person, information-rich education, demonstration and service oriented methods of network marketing.

    And that’s where the important second aspect of network marketing’s “higher price” comes in: the added value which you as a “distributor” add to the specialty products you sell.

    Added Value Added

    Network marketing and direct sales representatives add significant value to the product they sell and they are well paid when they do so successfully.

    We reach consumers with the awareness of new products and services that ads and merchandising–no matter how persuasive or promiscuous–would not be able to reach out and touch. And by virtue of our one-on-one, personal relationship with these buyers, we appeal to them with a level of trust and service no mass-market, retail product advertiser could hope to compete with.

    The extraordinary level of service Network Marketers provide is not available when buying through mail order or retail outlets. It is a real and tangible benefit, part of the product’s value–and its price.

    For example: Someone tries a network marketing anti-aging health product. It’s personally presented for them–either in person or via mail–with a host of educational material about the product: scientific studies, article reprints, even books or tapes explaining how the product was made, how to use it, its unique features and its benefits.

    Within one to two days, the network marketer again contacts the person to follow up, asking how they are doing, checking to see that their customer is following use directions properly, make recommendations, etceteras. These service calls continue daily, bi-weekly or weekly until the customer is satisfied and happy.

    The network marketer will also continue to send informative and educational material such as updates from scientific literature. He or she will also let the customer know about other products the company offers that this particular customer with his or her unique needs and wants might also enjoy.

    This is an extraordinary level of service that is a real and tangible benefit for the consumer. This kind of personal and knowledgeable attention is not available when buying through the Internet alone, or mail-order or most all retail outlets. It is one of the things network marketers are paid for and it is part of the product’s value–and its price.

    Are there cases where the above education and service are not offered? Of course.

    Are there products that do not have special ingredients or qualities that support a higher price? Sure.

    And are there times when a network marketed product is simply more expensive to pay for the multiple-level commission structure? Yes.

    Back in the early 1950s, a dog grooming service was opened in New York City to serve people living in the exclusive Park Avenue, 70th and 80th Streets area. They charged $25 to shampoo and clip a dog. They had no customers. Then they jacked-up their prices to $250 per visit–and were an instant success. The Cadillac Seville, when first introduced in test-market showrooms priced at under $10,000, bombed; at $14,000 the very same automobile became an instant best-seller.

    Value is a perception. The relationship between quality, benefit and price, i.e., value, is in the mind of the consumer-beholder. Businesses price goods and services according to what the market will bear. Successful marketers come up with just the right mix of value-benefit-price.

    The majority of network marketing direct sales products are of the genuine higher-quality variety, not available in stores, special in ingredients, design and making.

    Most offer the convenience of in-home or on-line ordering and to-the-door delivery. They are also special in terms of…

    Marketing and Customer Service

    The network marketing “sales person” adds value to the product through his or her education, service and sales to the customer.

    All of this has its price. And according to consumer trends and the explosive growth of network marketing direct sales companies and their products worldwide, more and more people every day think it’s worth it.

    What’s the truth about the price of products offered through network marketing? Are they too high? And if so, why?

    The full answer to this one is complicated. If you need a short one, mine is:

    High? Usually, yes.

    Too high? Sometimes… yes, but generally no.

    So, if they are high, why? Let’s start with looking at what kind of products we’re really talking about here.

    The Truth is, Specialty Products Cost More

    Network marketing is predominantly a “specialty products” business: The products we sell most often tend not to be the type you’d find in supermarkets, drug stores or any other mass merchandiser. They are not the kind that combines the lowest possible price for the least acceptable level of quality. For a conventional retail parallel, look at the products in a natural or health food store, beauty salon, boutique or upscale department store.

    Specialty products cost more to make. The ingredients are unique and high quality and production is low quantity–the amounts manufactured usually are not great enough to take advantage of the economies of scale enjoyed by big-time, high-volume, mass-market producers. So these products more expensive–both to make and to buy.

    Also, specialty product makers usually cannot depend on major advertising to increase sales: they don’t have that kind of money. So they have to use more expensive forms of distribution, such as small, individual retail outlets whose profit margins are higher than mass-market stores and chains.

    Profit Margins and Markups

    Here’s an example: a discount chain drug store might be able to markup a bottle of vitamins that normally sells for $3.00 wholesale for less than the normal 33 percent retail profit margin. And, because they buy in large volumes, they’ll get the product for less than $3.00 to begin with.

    A natural or health food store might buy that same product at the full $3.00 wholesale price, and use a markup of 50 percent to get their full 33.3 percent retail profit margin.

    To the consumer, buying at retail, here’s the difference: $3.99 at the drug store and $4.50 at the health food store.

    And then there’s “what the traffic will bear.”

    There are sexy boxes of imported chocolate that go for $38.00 each, and poly-bags of 50 mini Reeses Peanut Butter Cups you can get for less than $3.80. If your taste tends towards expensive, you’ll generally pay more–in “margin” percentages to middle-people and in total dollars.

    Let’s look at a comparison of one single product offered through the conventional manufacturer-to-retailer distribution system and the exact same product sold through network marketing.

    $$$ From Conventional Manufacturer to Consumer

    We know specialty products cost more to make; again, the ingredients are unique and high quality, and the production is low quantity, so they are simply more expensive.

    Manufacturers speak of “Cost of Goods” (CoG): that’s the figure that a product costs the company to make, including overhead, ingredients, packaging and labeling, sales commissions (such as broker’s fees), etc.

    The very minimum a manufacturer needs to sell that product for is double, or a 50 percent margin. Considering that most competitive businesses operate on a six percent pre-tax profit, that leaves them 44 percent to pay for everything else. So, the $2.00 CoG product they make, they sell for $4.00.

    Now, some manufacturers sell direct to retailers–not many, but a few do, and when they do, they’ll take a higher profit margin to pay for the Cost of Sales (CoS).

    However, most manufacturing companies deal through distributors, who charge for warehousing, shipping and selling the products to retail stores. Normal wholesale is a 25 percent markup, which you get by multiplying the purchase price–plus freight if not included–by 1.33. So, our $4.00 item would be sold by a wholesale-distributor to the retailer for $5.32. (Again, plus or not freight costs which can run 10 to 15 percent additional.)

    To achieve a 33.3 percent profit margin, the retailer has a 50 percent mark-up–or higher. Our $5.32 product ends up on the shelf at $7.98.

    Now, this is the minimum scenario–not what normally happens except in the more strongly competitive markets. It’s not the least bit unusual to find the manufacturer selling that $2.00 CoG product for $5.00 or $6.00… the distributor working on 35 percent instead of 25 percent… and a retailer – especially from a specialty market segment–look for a 50 percent profit (i.e., a 100 percent markup), instead of “only” one third.

    And if all of that were true, the retail price of the product through that sales and distribution system would be more like $14.95.

    $$$ In Network Marketing Direct Sales

    Let’s work this one backwards (because that’s how most of the numbers are figured for your commissions).

    If the networking company’s product sells to consumers for $15.00 it will have an average retail commission to the networker of from 20 percent to 40 percent. So, using a 30 percent retail commission, the company’s “wholesale” price to the mlm distributor will be about $10.50.

    Let’s say that your company pays out a full 50 percent in “downline” or organizational commissions. That means that the company’s lowest from-the-warehouse price for the product would be half of wholesale, or $5.25.

    That’s right in the ballpark for specialty manufacturing, distribution and sales.

    It’s a Question of Value

    There is also a greater value, beyond the “specialty products” issues of ingredient quality, cost of manufacture and so forth and that’s the education, information and service delivered by the person-to-person distribution network.

    Learning the product’s proper use, additional uses, history, all about the ingredients, etceteras, is all part of its value. And products offered through word-of-mouth network marketing have more of this “added value” than any others.

    This last point begs the question:

    “Are products purchased through network marketing higher priced to make up for the compensation or commission payments to distributors and their networks?”

    Can they be? Yes.

    Are they… usually? No and Yes.

    In an authentic, intelligent, sincere and sensible network marketing direct sales company, one that’s well-managed and directed… a company that understands that the financial health and well-being of the men and women in the field MUST lead their mission, decisions, strategy, policies and procedures… no.

    But that new ostentatious corporate headquarters in the prestige location… corporate jet… an army of “distributor service” personnel… rock concert “conventions”… $50,000 “big name” keynote speakers… resort vacations and incentive cruses to exotic locations paid for by the company… luxury car allowances… are all expenses that need to be paid for. Where does that money come from?

    Directly (in terms of potential commissions that will not be paid out to people) or indirectly (in over-priced products and/or inflated charges for marketing materials, self-replicating websites, business building tools and trainings), the money comes from only one place… the men and women in the field.

    “So… do network marketed products cost more?” Sometimes yes and other times no.

    Can they be more expensive than similar items of equal value offered in a conventional market such as a retail store? Yes, they can.

    In fact, you can find numerous examples of both conventionally retailed products and networking products of similar sizes, shapes and qualities at prices that vary by as much as 30 to 40 percent or more.

    The only sure rule in product pricing the world over is, “What the traffic will bear…” No matter what distribution and sales route the product travels. It’s not so much a game of “Let the Buyer Beware,” as it is and always will be…

    “Let the Buyer Be Aware.”

    Factor in the at-home shopping convenience… the customer service… the satisfaction guarantee… personal attention… education and information–and in today’s increasingly competitive global marketplace, the “aggressive pricing” posture being taken by more and more networking companies around the world–along with the generally superior quality of the products available through network marketing and direct sales…

    … and I believe a growing number quality-conscious consumers will agree with me, top network marketing company’s products represent outstanding value.

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    Source by John Milton Fogg

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  • Direct Marketing – 5 Essential Components of Successful Direct Marketing

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    Direct Marketing produced $2.05 trillion in sales in 2012. That represents about 8.7% of US GDP in 2013. This implies several key points.

    First, competition in direct marketing is stiff. With all those advertisement dollars being spent on direct marketing, you need to ensure your message is getting through and being heard. Second, with stiff competition, you need to craft compelling messages, not once, but repeatedly. You need to do this effectively and efficiently, if you want to do more than just tread water.

    Thus, it’s important to develop a marketing strategy that optimizes your budget spend by employing direct marketing more effectively. Here are 5 essential components of successful direct marketing.

    1) Deliver a Compelling Sales Message

    Several elements go into creating a compelling sales message. Successful sales letters and other marketing content must be relevant, useful, and persuasive. Marketing content that works grabs your prospect’s attention, shows uniqueness, and builds trust with your prospect. Employ these three elements in all your direct marketing content.

    · WIIFM – Tell your prospect exactly what’s in it for him or her.

    · Unique Selling Proposition (USP) – Clearly describe why your solution is the superior one.

    · Testimonials – Let your satisfied customers “sell” for you.

    2) Follow-up Leads Promptly to Attract and Engage Your Prospect’s Attention

    You might have a lead-generating sales letter, but if you don’t follow-up, valuable leads will slip through the cracks. Follow-up a live event with a phone call, an email, or a letter that invites the prospect to take the next step.

    Offer a free demonstration of your product or service. Set up an appointment with a subject matter expert who can go into greater detail on how your company’s solution works, and why it’s better than the competition’s. Then, before the scheduled demonstration, send a white paper that explains your product in detail.

    Follow-up, engage and spark your prospect’s interest in your solution.

    3) Promote Your Brand

    Benefits from branding give companies and edge over competitors that don’t brand. Branding helps position your product or service favorably. It also gives you pricing and distribution power. The takeaway is: never miss an opportunity to brand.

    Direct marketing affords you many online and off-line media to build brand awareness. Online media: (1) Banner advertising; (2) Blogs; (3) Email; and (4) Website. Off-line media: (1) Print advertising – sales letters, postcards, brochures; (2) Press Releases; and (3) Public Relations.

    4) Nurture the New Customer Relationship

    Lead nurturing is just as important as lead acquisition. Most companies want to develop long-term relationships with customers. That’s because they become repeat customers. And, over time, repeat customers generate more sales and profits to your bottom line.

    Outbound marketing provides many ways to build and maintain a thriving lead nurturing program. You can employ email, direct mail, social media, mobile, podcasts, seminars, phone calls, and videos.

    5) Integrate and Synchronize Online and Off-line Direct Marketing

    To optimize your message and direct marketing budget, success lies in finding the right mix of online and off-line methods. One method isn’t necessarily better than another. Instead, the secret sauce to successful direct marketing depends on how you weave these various methods together.

    You can integrate and synchronize these methods along the sales cycle beginning with message delivery. Start with a sales letter, follow-up with a phone call or email. Refer your prospect to your website for deeper marketing content, and don’t forget to brand throughout this process.

    Achieving the right marketing mix produces a “multiplier effect” that helps you close sales faster and easier. Employing different media in a consistent and coherent manner working towards the same goal optimizes your marketing efforts.

    Don’t Overlook the Value of Direct Marketing

    With so much attention focused on inbound marketing lately, it’s easy to overlook direct marketing’s benefits. However, as you can see, it still commands the lion’s share of sales. Therefore, it’s prudent to examine your marketing strategy’s focus and align your budget accordingly.

    Before you undertake a direct marketing campaign, employ these five essential components to compete effectively and efficiently for that $2.05 trillion market.

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    Source by Alex M Milo

    Views: 1

  • Heal Yourself With Water – The Water Cure

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    Most people have figured out by now that medicine does not cure disease. Medicine isn’t necessarily bad; it just isn’t necessary. Do not let your fear of disease make you forget that humanity wasn’t exactly dying off when pharmaceutical companies saw a financial opportunity and exploded onto the scene. You need to know the facts; then, if you still choose to be ill, it will truly be a “free choice,” and not one born of the absence of awareness.

    You are mostly water. You are made of cells (30-50 trillion of them); and they are mostly water. You need to replenish the water in your body in order to keep it fresh and clean, so that you can stay fresh and clean – healthy. Water cleans you, nourishes you, energizes you, cools you, lubricates you, supports and sustains you, and is truly most of what you are. And water is simply Hydrogen and Oxygen; both of which are atoms – which are simply Energy. You are Energy; but between pure Energy and the form you have currently assumed, there is water.

    When I say, “Water,” I do not mean to say, “Coca cola, Gatorade, Milk, Diet Coke, Orange juice, Beer, or any other liquid solution; these do not clean and support your body. These substances add chemicals to your body which alters the way you feel. Drinking water helps cleanse these chemicals and other toxins from your body returning you to your natural state of health – a state which most Americans have truly not seen since they were very, very young (if then!).

    It is estimated that most Americans are chronically dehydrated. How do you know if that’s you? If you don’t drink 2-3 liters of pure water each day (an estimated one-half your body weight, in ounces), you are most likely dehydrated. Even if you do, you may still be dehydrated depending on your weight and the amount of other solutions, salts, and sugars in your diet. You are mostly water; and good health is primarily predicated on the maintenance of your water level and the cleanliness, or purity, of the water in your body. If the water is heavily-laden with suspended materials, you are toxic. If you are toxic, you are sick, overweight, or on your way to both of these conditions. There are no other options; and there is no escaping this simple reality.

    “But I don’t like drinking plain water!” I hear it all the time; but what most people have been conditioned to Not Realize is that this statement is only an indicator light that you are addicted to the flavoring and chemicals in the beverages you do consume. In the absence of true awareness, what we LIKE is what we choose. If I told you that drinking coffee would make you explode, and then the guy next to you took a big drink of coffee and exploded, I bet you a dollar you’d put your coffee cup down. But what if it took 20-years for you to explode? Would you start drinking water instead of coffee today, or would you put it off hoping you could quit nineteen-years from now and be none the worse for wear?

    I know the things we drink taste good; and I’m not saying that they are “bad.” But there is an obvious effect from the chemicals in the things we drink; and you are definitely not doing yourself any favors by not drinking enough water. I am not necessarily trying to change anyone’s ways; but some of you do indeed want to feel better and have simply never been told anything other than what you’ve been told – none of which contained the answers to your problems, or you wouldn’t have them right now. If you want different, you must think and do different; and yet most people simply can not do this – and don’t even realize it.

    In the Declaration of Independence, there is a line which reads: “…and, accordingly, all experience has shewn, that mankind are more disposed to suffer, while evils are sufferable, than to right themselves by abolishing the forms to which they are accustomed.” I realize that words do not teach, and that you can lead a horse to water, but you can not make that horse drink water when it could have a Diet Coke instead; but maybe nobody ever told you what happens when you don’t drink enough water, so here goes…

    If you do not drink enough water, you could quickly experience any of the following, in any combination: Dyspeptic pain, Colitis pain, False Appendix pain (of course the surgery will be real…), Hiatus Hernia, Rheumatoid arthritis pain, Low back pain, Angina, Headaches (one of the first signs of dehydration), Stress, Depression, Asthma, Allergies, Excess body weight, High blood pressure, High cholesterol, Diabetes, Fainting, Insomnia, and many other serious and not-so-serious symptoms. If you have any of these symptoms or conditions, they could have been brought on by not drinking enough water; and some of them could be caused by the drugs you are taking for problems you could be drinking water to get rid of. Yes, there is a good chance you are treating “thirst” with prescription drugs that only “clog your filters” (liver and kidneys) and give you the added bonus of “side-effects” which could actually kill you. I’ll just have the water, please…

    The bottom line is that you are water and need to renew yourself daily. Failure to do so is typically the result of ignorance and addiction; one of which should have been remedied by the last paragraph. Chronic (constant/ongoing) cellular dehydration is a painful way to die prematurely of outward symptoms and manifestations which have, until recently, been thought to be diseases of “known” and unknown origins. Until you are properly hydrated and oxygenated, you have absolutely no way of knowing what is causing your pain and illness, regardless of what you have been told about your health up to this point. You are water. You have a choice. What kind of ending do you want for your story?

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    Source by Pete Koerner

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  • Breaking Bad Habits – 5 Simple Steps for Changing a Habit

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    “Good habits are hard to develop but easy to live with” and “Bad habits are easy to develop but hard to live with”, according to Brian Tracey, a well-known motivational teacher. You may recognize that to successfully manage habit changes, breaking bad habits may be required in order to develop new ones.

    Breaking bad habits takes at least 21 days. Of course, in difficult cases, it can take as long as a year. Here’s an example of the process of how to change an unhealthy habit to a healthy habit. Suppose you’ve decided that coffee is not good for you and right now, you drink coffee with sugar daily. The new habit you would like to institute is to drink herbal tea without sugar.

    At first, it may be challenging to break the bad habit of drinking coffee. You will have to use self-discipline for the first few weeks but gradually it will get easier. Once you are able to change the old habit to a new healthier one, it will serve you very well. Habits are remarkable because they don’t require thinking. You just “do it” for years until you find yourself changing the habit again.

    Here are 5 easy steps for changing habits:

    1. Awareness: You must become aware of your habits. What is this habit exactly? How is this bad habit or group of bad habits affecting you? How is this habit affecting others? For example, smoking often has negative effects on others as well as on you.

    2. Wanting to Change: As someone with a health problem, you must decide that breaking bad habits through a conscious effort is a worthy goal. You must convince yourself that the change in the habit is worth the effort involved.

    3. Commitment: You must be determined to do whatever it takes for breaking bad habits so that you can better control your life. You make a decision that “no matter what” you will change the habit. You do the work required to stop. Here are some examples of habits you might want to change: Smoking, eating too much, eating processed foods, not exercising, drinking coffee or other beverages with caffeine in them, eating too much sugar or fat, drinking alcohol, procrastinating, etc.

    4. Consistent Action: It is important to focus on changing just one habit at a time. Then, take consistent daily actions for breaking the bad habit that has been causing problems and take the actions to develop a new one. We suggest doing this process one step at a time rather than trying to do it all at once. Sometimes changing a habit can be done “cold turkey” like smoking and sometimes it works better to make a gradual change.

    Be sure to give yourself positive rewards often for taking small actions toward changing a bad habit. Continual day-by-day actions are what are critical. This is NOT about an occasional action or step. It is about being consistent every day.

    5. Perseverance: There will be times when you question whether it is all worth it. You’ll say to yourself that breaking these bad habits is too difficult; that you are too “weak” to change. Your old self, often so comfortable living with the bad habits, is trying to hold on. Breaking your old patterns may require meditation and prayer.

    Visualize regularly the rewards for following through and the costs of not following through on breaking the bad habits and especially the value to your future of building new better habits.

    Get support from others, especially other people who want to make changes in their lives and read about people who have been successful in breaking bad habits. Affirm that, no matter what, you will not backslide into your old bad habit patterns.

    Now, you are armed with a 5-step process for breaking any bad habit or other condition that requires changing. If you have an addiction to something such as alcohol, these steps alone may not be enough. You may require additional professional help or a support group, but for most cases this 5-step process will do the trick!

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    Source by T Mcdonald

    Views: 0

  • Alternative Medicine Has a Technical Value

    Alternative Medicine Has a Technical Value

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    Medicine was always located in drugs or in surgery. It was supported by a parallel system that was independent and complementary known as Alternative Medicine. However the two, till recently, were not destined to meet.

    Medicine emerged from a system of clinical testing, of surveys, scans, medical records, experiments and data. These passed through rigorous tests of approval before licensed boards. The system bragged rights of methodology, license, discipline and efficacy. Alternative medicine, was located in systems of natural wellness, based on drug less, non-invasive technique. The mastery and skill of practice emerged from classical ancient texts, or new scientific discoveries with manual handling. Popular traditions of Acupuncture, Shiatsu, Ayurveda, Yoga, and Aromatherapy, homeopathy fell under this broad umbrella category of ancient practice and tradition.

    Alternative medicine came under technical license and statute with World Health Organization that demystified the ancient systems and folklore. The standardization of acupuncture points in acupuncture practice amongst all countries, boards, colleges and practitioners became clear and uniform in technical description. There were energetic secret practicesises involved supplemented by martial healing arts as chi gong, tai-chi, ki aikido and others, which were not listed. The fact that the healing arts was essentially energetic, meant that acquired practitioner skills was relative to the development and cultivation of an energetic internal space.

    World Health Organization addressed issues of nomenclature and technical description in some preferred ancient therapies based on scriptures. Indian Head Massage is an example of a popular science based on classification of marma points and ayurvedic massage techniques, arranged to an international qualification for practice. This science is well described by National Occupational Standards competency technical listings for applied use. Some other new systems have emerged based on public demand that are complementary practicesises to medicine. These include popular manual therapies as sports massage, lymphatic drainage massage, myofascial release, trigger point therapy, neuromuscular therapy, proprioceptive neuromuscular facilitation, structural integration, amongst many more. Formalization of these sciences have taken place in clinical, and scientific practice. Competent Assessor and Regulatory boards across nations have sanctioned some of these disciplines as pure or integrated alternative medicine, and managed the industry to manifest in a parallel yet complementary field.

    The formalization of Alternative medicine grew in significance as modern modalities and technologies were rooted in ancient systems. Light therapies and low level laser became an option for acupuncture where needles were not suitable. Full body bio-feedback machines as Medilab's Beautytech, have been based on galvanic induction and acupoint bio modulation through acupuncture meridians and lymphatic pathways.
    Innovation in alternative medicine, is based on the formal understanding of natural process that has benefited humans greatly for many centuries.

    Low level laser was able to shift the acupuncture phenomenon to the next level with the discovery of the genetic potential of blood acupuncture with blood laser irradiation through the vein. Adjunct treatments with chlorophyll and light sensitizers supports the reversal of tissue death as in the case of malignancy. The advantage of modern scientific discovery in alternative medicine is that treatment protocols have complete controls and outcomes, and the mystical human energetic practice is apart from the therapy.

    The UK Crown encouraged medical practitioners, to embrace the alternative medicine industry and to approve its practicesises for better wellness support. This was resisted at first, and suspicion continued between the two streams. However, medical practitioners have themselves absorbed medical acupuncture in their practice through sanctioned seminars of late, and grown in awareness of the therapeutic value of standardized systems.

    As the Industry vectors grow in the ecosystems, sciences and preferences seem to merge. The disparities are less and disciplines meet with consensus. Prospects ahead seem promising and recovery is well in hand.

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    Source by Malini Chaudhri

    Views: 0