Tag: Approach

  • Entrepreneurship and Innovation: The Inconvenient Truth

    Entrepreneurship and Innovation: The Inconvenient Truth

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    Entrepreneurship and innovation: The popular belief

    Entrepreneurs are widely believed to be the agents behind economic growth and innovation. They are, we are told, the movers and shakers who create new industries, unseat current leaders from their thrones, and open new frontiers for everyone. Popular culture tirelessly propagates one success story after another – from Facebook's Mark Zuckerberg, who was glorified in "The Social Network" movie, to Tesla's Elon Musk, an immigrant who became a household name, to Google's Sergey Brin, whose internet search engine name has officially become a verb in English.

    So persuasive is the narrative of the entrepreneurial technological prowess and success, that many countries – including developing countries that feel they are lagging behind – develop comprehensive policies to support and promote entrepreneurship and even set aside sizeable funds to invest in startups via government-run venture capital programs. But is this fascination with and belief in entrepreneurs justified? How likely are entrepreneurs to push the technological frontier and bring about the kind of change that governments want? Entrepreneurship Professor Sergey Anokhin from Kent State University says the hard evidence is far less convincing than the popular culture makes you believe.

    The dark side of entrepreneurship

    In a study of 35 countries over a 7-year period, Professor Anokhin from Kent State and Professor Joakim Wincent from Sweden's Lulea University of Technology show that there is no universally positive relationship between entrepreneurship and innovation. While for the world's leading economies such as the United States the positive link between startup rates and innovation may be true, for the developing economies the relationship is actually negative. Such countries are more likely to see innovation championed by the existing companies, not startups. With few exceptions, entrepreneurs there pursue opportunities of a different kind that are based on imitation and dissemination of others' ideas, and are not equipped to produce truly advanced "grand" innovations. On average, startups are less efficient than existing firms. Accordingly, if local governments support entrepreneurship, economic effectiveness may suffer, and innovation is less likely to occur. In fact, successful technological development in emerging economies is often associated with an aggressive entrepreneurial behavior of large corporations, not individual entrepreneurs. Such is the case, for instance, of South Korea with its chaebols .

    The figure below shows the vastly different impact of startup rates on innovation and technological development (as measured by patent applications) across countries. Only rich countries can expect more entrepreneurship to result in more innovation, says Dr. Anokhin. For the lesser developed countries, as the plot demonstrates, an increase in startup rates will only lead to less, not more innovative activities. The problem, according to Sergey Anokhin, is that developing countries often look up to the leading economies when trying to design their own policies. Moreover, quite naturally, the very textbooks that the students across the world use, are written by the scholars from the world's leading countries, and do not take developing economies' context into account. Taken together, it often locks policy makers in assuming the relationship between entrepreneurship and innovation that will not hold in their particular parts of the world. The pro-entrepreneurship policies will not bring about the effects expected, and the limited resources will be wasted to support activities that are largely detrimental.

    What it all means

    It is time to recognize that the relationship between entrepreneurship and innovation varies across countries, says Professor Anokhin. That is why World Economic Forum's Global Agenda Council for Fostering Entrepreneurship explicitly acknowledges that Silicon Valley success stories do not necessarily resonate in other parts of the world. Broad-strokes policies that aim at fostering entrepreneurship to boost country innovativeness may well be misguided. A contingency approach that takes regional specifics into account should be employed instead.

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    Source by Sergey Ahmetov

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  • 7 Reasons Why Your Business Needs A Digital Marketing Strategy

    7 Reasons Why Your Business Needs A Digital Marketing Strategy

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    It’s a sad fact is that most companies don’t have a planned digital marketing strategy. They just go by the seat of their pants, doing a little here and a little there. But, if you develop a proper digital marketing strategy, you can avoid a lot of issues and create a more integrated marketing approach.

    Here are 7 reasons why your business needs a digital marketing strategy.

    1. Provides Direction and Focus

    You’ve heard the saying that if you try to drive somewhere without knowing where you’re going, you won’t ever get there. Your marketing needs a goal and a plan to get to that goal, taking steps that you know work or testing steps to find out if they work.

    2. Promotes a More Focused Brand Voice

    When you have a plan, you can ensure that all your marketing materials (including images, content, and voice) match your brand. When you’re doing things at the last minute, it may not match. Having a plan is always a better approach to help spread awareness of your brand.

    3. Assists with Developing a Strong Value Proposition

    When you take the time to plan out your marketing strategy, it’s a lot easier to maintain your value proposition throughout all the different platforms.

    4. Helps You Get to Know Your Audience Better

    When you develop a digital marketing strategy, you need to do your research so that you get to know your audience better. Plus, you will check your stats more often, which will help you get to know your audience even better and how they respond to different offers.

    5. Better and More Effective Marketing Integration

    When you develop a plan, the great result is that you can more easily integrate all platforms together in a cohesive marketing plan that makes sense and gets results.

    6. Avoids Wasting Resources

    When you create a plan, it will help you avoid wasting anything. You’ll be able to see ways in which you can reuse content, graphics, and information to market across all your digital channels, without having to start fresh each time which can cause resources to be wasted.

    7. Know Where to Optimize Your Efforts

    When you write out the plan, you’ll notice gaps in it and be able to optimize your efforts better. You’ll test out landing pages, test headlines, test graphics, and find out what works best as you move forward with your plan.

    This doesn’t have to be super-complicated to work. But, having a plan means you know where you want to go and have set goals with actions to get you to that goal. It also means that if something is not working to get you to your goal, you can change directions because you’re paying attention as to whether it’s working or not working.

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    Source by Jon Allo

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  • Everything You Ever Wanted To Know About a Pain Doctor

    Everything You Ever Wanted To Know About a Pain Doctor

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    In all likeliness, you must have heard of the term ‘pain doctor’, otherwise also known as a pain specialist or even as a pain management specialist. Pain doctors help in managing pain and focus on pain medicine, which is all about preventing and treating different kinds of pain. Here are some of the things you need to know.

    What Are the Qualifications of a Pain Doctor?

    A pain doctor can be a medical doctor, also known as MD, or can be a doctor of osteopathy, specializing in pain medicine. Apart from treating pain-related disorders, they also treat symptoms that may have triggered pain. They also work with patients who have to deal with pain owing to a particular condition, such as post-operation related pain. In terms of services, many torment doctors have their clinics, where they offer comprehensive care for most pain-related conditions, or else, they may also work as consultants to healthcare providers and doctors. The role of pain doctors is an extensive one, where they offer counseling to patients, perform procedures as required, prescribe medicines and even offer emotional support. In a number of cases, where is caused due to a certain condition or diseases, the physician may refer the case to a pain management specialist, while keeping a check on the primary treatment. Apart from a medical degree, which is an obvious must, physicians are required to have a state license in the US.

    What Are the Areas of Specialization?

    torment management doctors can treat most conditions, not limited to back and neck torment, chronic torment, cancer torment, arthritis, reflex sympathetic dystrophy, pelvic torment, headaches, fibromyalgia, and orofacial torment. Many torment doctors are a part of different organizations, such as the American torment Society.

    How Are Patients Treated?

    Patients experience pain owing to a number of reasons, and therefore, the diagnosis and treatment also differs. Doctor usually suggest tests before starting off and may consider the family history of the patient, along with other relevant factors such as lifestyle and diet habits. Also, a detailed physical examination will be done to understand the pain conditions better. As for the treatments, the approach determines the next step. Some treatments are planned in a way that patients can live better, despite the pain, while others are more focused on reducing the extent of pain.

    Common Treatments:

    Pain doctors may use different kinds of treatments, such as injections in form of corticosteroids, and medications. Along with that, implantable devices such as stimulators are also used, besides physical therapy, surgery and trigger point injections. Lifestyle changes, meditation, hypnosis and relaxation are some of the other things that doctors may use to help a patient.

    If you are suffering from chronic pain, consider seeing a pain doctor or ask your primary healthcare physician to offer help. The idea is to start treatment early, which may help in dealing with the symptoms better, and yes, do follow your doctor’s instructions for movements, actions and other things, especially if certain lifestyle changes can reduce your pain considerably.

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    Source by Hampry Gomes

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  • Why Sales Doesn’t Have to Be a Numbers Game

    Why Sales Doesn’t Have to Be a Numbers Game

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    Telling stories is a great teaching tool to use in many fields, especially sales. At one of our recent workshops on pain, a participant from a technology company shared a story about an experience he had at a big-box TV store. This person went in to the store to learn more about flat screen TVs, with no intention of buying. He just wanted more information so he could make an educated decision when it came time to buy a TV, and get the best deal online, not at a store.

    When our participant entered the store, he was greeted right away by a sales person, and before he knew it, the sales person was telling him all about the great features and benefits of each widescreen TV. The sales person never asked a single question about why he was visiting the store, or if he’d even been there before. The sales person was nice but never uncovered any pain. All he did was say, “Can I help you?”, and then proceeded to “spill his candy all over the lobby”, and give our participant all the ammunition he needed to go get his best deal online. The sales person never had a chance to close the deal.

    Far too often, salespeople try to spill their candy in the lobby for a living. They throw information and free advice and their own time and money and resources against a wall hoping some of it will stick. “If I go to enough networking events, if I make enough new prospecting calls, if I talk about my product enough, if I ask enough people if they need this for their business, and if I make enough cold calls, then I’ll be successful.”

    The numbers game is one way you can approach your career, but it requires a lot of work, and it often wastes a lot of time. On the other hand, the Sandler System is all about working smarter, not harder. Furthermore, if you combine the same tenacity and work smartly to uncover a prospect’s pain, you will become a Robo-Salesperson. Armed with new, effective questioning strategies and proven sales techniques, you will discover the prospects’ problems and deep-seated emotional needs, pains, and desires to find solutions (ones that you can provide). This will result in dramatically increasing your sales and reducing your work time and stress that goes with it.

    Another participant in our Sandler Sales program sells gauges to machine shops and other companies. This guy is very meticulous and had a phone prospecting system he followed diligently, but when he left messages, very few returned his calls. Sound familiar? Well, this guy enrolled in our advanced training program and he carefully tracked all his results. Here’s what he found:

    After the first year of learning the Sandler Sales System, his market of selling to machine shops experienced a 5% decline, however, his personal sales went up 28.6%. Since he worked on a straight commission, his personal income went up an equal amount. So, his income went from $93,000 up to $119,598. Our sales guy attributed this to learning how to leave an effective voicemail message, encouraging his prospects to call back, and it worked. After his second year in the Sandler course, his sales went up another 32.3% and his income increased to $158,228. Why? He became more effective at closing deals. In the first two years in the training program, he had boosted his commissions by 70%. The bottom line, none of his success would have happened without learning to uncover his prospects’ pain.

    By the way, if you’re one of those people who believe “you can’t teach on old dog new tricks,” check this out. This guy wasn’t a kid. He was about 50 years old when he started learning the Sandler way, and still made those drastic improvements. I’m happy to say that 14 years later, he continues to attend and take advantage of our President’s Club classes. This sales leader is committed to being at the forefront of his industry’s selling knowledge curve and providing for his family, himself, and his own retirement.

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    Source by Greg Nanigian

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  • HOLISTIC Approach To Medicine

    HOLISTIC Approach To Medicine

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    Most people seek better health, but, often, their fear of going to the doctor, or needles, or taking certain medicines, and / or, their desire to avoid what they might consider the risks / side effects, associated with some convention treatments, become a risk to their personal health, and well – being. In the United States, our system of medical treatment is often referred to, as allopathic , which focuses on treating diseases, as opposed to preventive medicine. In many / most of the rest of the world, the emphasis is on reducing illnesses, by enhancing / improving our resistance, and / or immunity, and avoiding taking chemical medicines, initially, but only, when other approaches, aren't indicated. With that in mind, this article will attempt to briefly, consider, review, examine, and discuss, the HOLISTIC alternative / approach, using the mnemonic method.

    1. Healing; homeopathy; heart / head: Holistic practitioners, often focus on healing the entire / whole person, including balancing the emotional and logical considerations, in a head / heart balance, without resorting, first, to merely treating symptoms. Most nations use homeopathic medicine, in a thorough, wellness program, as well as many other modalities.

    2. Options: The focus is on taking advantage of all, viable options and alternatives, used together, towards creating better health!

    3. Listen; learn: Wellness medicine treatment takes the time, to ask lots of questions, and listen carefully, in order to learn more, and be best positioned, to better health!

    4. Importance; ideology; ideas; investigate: Utmost importance, in an alternative regimen, is possessing an ideology, of considering the bigger – picture, and take advantage of the finest relevant ideas / alternatives. When one investigates the options, and alternatives, he places himself, in the best position, for a potentially, healthier life, etc.

    5. Systems; stronger; sustain: When one focuses on the best way to sustain our existence, and proceed, in a stronger way, he accepts alternative systems, focused on a healthier lifestyle!

    6. Timely; trends: Pay attention to the discoveries, trends, and new alternative techniques, with the focus, on the best. most relevant alternatives, might create a healthier – you! In every medically – related, instance, it's essential to pursue, well – considered, timely actions and treatments, while ruling out major illnesses, such as cancer, etc.

    7. Imagination; insist; improve: If you hope to improve your health, you will have to work, on it, while maintaining the imagination, to consider options and alternatives, and insist, on doing everything, possible, to enhance your well – being.

    8. Care; caring; coordinate: Coordinate your care, and know, when allopathic approaches are needed, and necessary, and when, holistic approaches and techniques, might be best, for you! Happy people are generally, best – positioned, to be healthier, and are often, the most caring individuals.

    Wise people don't ignore the possibilities, and are ready, willing and able, to consider, when HOLISTIC medicine and techniques, are best – suited, for you. Will you maintain the open – mind, to be the healthiest, you might possibly, become.

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    Source by Richard Brody

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  • What matters to women in the postnatal period?

    What matters to women in the postnatal period?

    The right to a positive maternity healthcare experience at every stage 

    Each pregnancy is unique and clinical needs can change across the pregnancy, childbirth and postnatal periods. One thing that never changes is the right to a positive experience at every stage. 

    Achieving the best possible physical, emotional, and psychological outcomes for every individual and newborn requires health systems to take a human rights-based approach: not only preventing maternal death and morbidity, but prioritising person-centred
    care and well-being.

    WHO is developing new guidelines for a positive experience of postnatal care, due to be published next year. To inform these guidelines and ensure that postnatal services can better meet the needs of women and their babies, WHO undertook a qualitative
    systematic review on what matters to women in the postnatal period.

    Joys and challenges in the postnatal period

    There is limited research about values and preferences in the postnatal period, defined by WHO as the first six weeks after childbirth. Studies have often focused on the results of specific postnatal interventions, rather than on the individuals who use
    them. 

    ‘What matters to women in the postnatal period: A meta-synthesis of qualitative studies,’ published in PLOS ONE, gives long-overdue respect to the authority of women’s own experiences. The authors review first-hand data from 15 countries
    and 36 studies published after the year 2000 relating to women’s beliefs, expectations and values at this significant time of life.  

    These studies affirm that a positive postnatal experience can result in joy, self-confidence and enhanced capacity to thrive as both a person and a parent.

    They are also vocal about the potential challenges of adjusting to a ‘new normal’ following childbirth, including changes in self-identity, relationships, and sexual behaviour.

    What is a positive postnatal experience? 

    A positive postnatal experience for a woman will be one that responds to her specific context and preferences. 

    It will provide the confidence, knowledge and skills women need in the weeks following childbirth, supporting them to adjust to any changes in their intimate relationships and build new family ones. Women will be better equipped to navigate physical and
    emotional challenges and to experience the dynamic achievement of personal growth. 

    This should be a shared responsibility, not a solitary one. Community has a critical role in enabling a positive postnatal experience, including partners, family and elders.

    It is crucial that healthcare providers meet each woman’s needs, as well as those of their babies. 

    Supporting choices and rights to improve postnatal health outcomes

    There are an estimated 303 000 maternal deaths annually, according to recent WHO figures. Most of these deaths occur postnatally. 

    The postnatal period is therefore a vital opportunity to improve both maternal and neonatal health and wellbeing: supporting healthy behaviors, providing life-skills education, facilitating breastfeeding, counselling women about family planning options,
    supporting good mental health, preventing and treating childbirth-related complications. 

    Health care systems that empower individuals by supporting their values, preferences and rights are fundamental to improving maternal and newborn health outcomes. 

    WHO’s guidance for positive maternity care

    WHO has recently released recommendations on antenatal care for a positive pregnancy experience, and on intrapartum care for a positive childbirth experience.

    These publications made important clinical updates, including an increase from four to eight recommended antenatal contacts, and a revision to the decision-making process for interventions to accelerate labour. 

    They also uphold every woman’s right to a positive maternity care experience: one where her pregnancy does not erase her competency, autonomy and right to participate in decision-making for her own care and the care of her newborn. 

    Women’s choices and rights to sexual and reproductive health care, including maternity care, should be respected at every stage of the continuum of maternal and newborn care. This is true across all income settings, as well as in humanitarian settings
    and during public health emergencies.

    When WHO’s postnatal guidelines are released next year, they will complete the maternity care series built around what matters to women.

    Rather than dividing care into three periods of antenatal, intrapartum and postnatal, these publications can be used to establish a model in which health systems support women, their baby and wider network physically, psychologically, socially and emotionally
    through this significant life event. 

    Other resources

     

    What matters to women in the postnatal period?
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    https://www.who.int/news-room/detail/22-04-2020-what-matters-to-women-in-the-postnatal-period

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  • Ten Steps to Effective Email Marketing

    A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80

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  • MCO: Companies given permission to operate told to adhere to guidelines

    MCO: Companies given permission to operate told to adhere to guidelines

    MCO: Companies given permission to operate told to adhere to guidelines 1

    KUALA LUMPUR: The National Chamber Of Commerce And Industry of Malaysia (NCCIM) urges all companies and industries that are allowed to operate in stages during the Movement Control Order (MCO) period to fully comply with the standard operating procedure and guidelines to ensure public health is not compromised.

    The chamber said the government’s protection/prevention measures and MCO had managed to prevent exponential increase in new infected cases and deaths from Covid-19.

    “But complacency must not be allowed to set in. The war against Covid-19 is not over,” stressed its president Tan Sri Ter Leong Yap in a statement.

    He lauded the government’s decision to extend the MCO for another two weeks, from April 15 to April 28, 2020.

    NCCIM believes the government had weighed all aspects in deciding to extend the MCO and through a special cabinet taskforce, review and consider allowing selected industries to resume their operations in stages albeit under strict compliance of standard operating procedures.

    “We are grateful that the government and relevant ministries have taken into consideration NCCIM’s suggestions about the MCO approach in balancing macro and micro elements of the business ecosystem and public health in ensuring the best interest of the nation, survival of businesses, welfare of workers, and the livelihood of citizens,” said Ter.

    MCO: Companies given permission to operate told to adhere to guidelines
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    https://www.thesundaily.my/local/mco-companies-given-permission-to-operate-told-to-adhere-to-guidelines-CB2245631

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  • Search Engine Optimization and Pay-Per-Click: A Holistic Approach

    Far too often, online marketers separate natural search engine optimization practices from pay-per-click (also known as PPC or paid search).

    Clearly, they both involve very distinct disciplines, but they may have a common landing page or potentially keyword and traffic data that can be shared to make initiatives more powerful and efficient.

    In this guide, we?ll take a look at how the two facets of search engine marketing can work together. In addition, we?ll provide insights about how to make the most of SEO and PPC in their own right.

    Paid search involves the sponsored listings at the top and to the right of the natural results that dominate the top search engine results pages (also known as SERPs).

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=69

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  • Malaysian Health Ministry’s approach better than UK: Fifa Rahman

    Malaysian Health Ministry’s approach better than UK: Fifa Rahman

    Malaysian Health Ministry’s approach better than UK: Fifa Rahman 2

    PETALING JAYA: Fifa Rahman (pix) who’s a board member for the NGO Unitaid, pointed out on Twitter that the Malaysian Health Ministry’s outreach to the poor is far greater than the UK.

    “Truly remarkable outreach by Malaysian health workers to low-income families. We’re not seeing this kind of outreach in Yorkshire, not sure about the rest of the UK,” Fifa tweeted yesterday.

    Replying to her tweet was parliamentarian Sivarasah Rasiah and Religious Affairs Minister Zulkifli Mohamad Al-Bakri. “Fifa, the DG’s strategy seems to be to focus mass testing in areas where clusters of cases appear. Level of lockdown for the area is increased together with intensive testing and comtact tracing. Seems to be effective in bringing down the rate of increase of cases,” Sivarasah said.

    “TQVM for your concern. On my side, agencies under my ministry are helping the foreign workers as much as possible by giving them foods and dry goods since the beginning of MCO. Yesterday, we went to Kongsi Cyberjaya 10.” Zulkifli replied to Fifa.

    Malaysian Health Ministry’s approach better than UK: Fifa Rahman
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    https://www.thesundaily.my/covid-19/malaysian-health-ministry-s-approach-better-than-uk-fifa-rahman-KE2237297

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