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How to Think Like a Marketer
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Many people say they hate marketing. That’s usually because they think marketing is all about advertising and sales.

Marketing is a process, not an event. It involves research, promotion, and distribution along with advertising and sales.

Maybe the most important and most overlooked aspect of marketing is having the right marketing attitude or marketing mindset. Think like a marketer.

When you have a marketing mindset, you ask how you can build brand awareness to help your target audience become familiar with your products and services, and you as well. Developing that know, like, and trust factor with your audience is key.

As you develop a marketing mindset, ideas of how to meet marketing goals on a daily basis will come easily, but here are a few ways to get started:
- Know Your Product & Service Inside Out: This may sound obvious but think about how many times we, as customers, have walked away from buying something because the person helping us couldn’t answer a few basic questions about their product or service.
- Find Ways to Leverage Mistakes of Competitors: It’s easy to see what the competition is doing well but just as much (and sometimes even more) can be learned by observing what your competition is doing not so well. The Internet is saturated with career service companies, but what makes your career service better than your competitors? Do your homework. Where are they weak? What client needs are not being met and what can you do to step in and meet those needs?
- Point Clients In Your Direction: Solve client problems. Point them to one of your services or products and emphasize the benefits, value, and results they can gain from it-being a solution to their problem.
- The “Bottom Line” Isn’t Just About Money Coming In: Looking for ways to save is just as important as finding new revenue streams. Instead of just recording where the money is going, watch for places to save. When looking at those numbers is there a way that sales can be made more efficiently?
- Every Client Interaction Is a Networking Opportunity: The word “networking” makes some people uncomfortable. But it doesn’t have to be about schmoozing or closing a sale. It’s simply having a conversation in an effort to build new relationships or strengthen current ones.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”-Peter F. Drucker

In business, everything ties into marketing in one way or form-what you wear, how you communicate (verbally and non-verbally), and what you do to attract, retain, and maintain client relationships. All of it affects or contributes to the profitability and success of your business.

Thinking like a marketer is a way of ensuring your company’s longevity.

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Source by Maria Hebda

Views: 0
July 27, 2022
BSE (Bombay Stock Exchange) – Online Trading System

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Gone are the days when you needed a broker to help you buy and sell stocks, shares and make stock market investments. Through online investment you can buy and sell shares with just a few clicks of the mouse. The economic and capital market in India cannot exist without a stock exchange; there are two main stock exchanges where transactions take place; the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE). While all the major transactions take place here, there are over 20 different stock exchanges located across the country.

Online trading in India has changed the meaning of trading in the country. With no requirement for a broker, trading has become easier, faster and far more convenient than earlier days. Some of the major financial products and services offered through online trading are mutual funds, equities, general insurance, life insurance, share trading, portfolio management, commodities trading and financial planning. In online trading, the investor has to pay less brokerage as compare to offline trading. There is no need for any paperwork through online investing and the need for a middle man is eliminated. All the stock accounts are stored in a Demat account where they can be viewed.

BSE online trading was established in 1995 and is the first exchange to be set up in Asia. It has the largest number of listed companies in the world and currently has 4937 companies listed on the Exchange with over 7,700 traded instruments.

The only thing that an investor requires for online trading through BSE is an online trading account. The trading can then be done within the trading hours from any location in the world. In fact, BSE has replaced the open cry system with automated trading. Open cry system is a common method of communication between the investors at a stock exchange where they shout and use hand gestures to communicate and transfer information about buy and sell orders. It usually takes place on the ‘pit’ area of the trading floor and involves a lot of face to face interaction. However, with the use of electronic trading systems trading is easier, faster and cheaper; and is less prone to manipulation by market makers and brokers/dealers.

The BSE provides an efficient and transparent market for trading in debt instruments, equity and derivatives. This is performed through a system known as BOLT – BSE’s Online Trading System.

In the stock exchange, a key index is used to keep track of the important or the most traded stocks in the exchange. The indice used at the BSE while trading is the SENSEX and is displayed in all major portals, newspapers and magazines. It is India’s first stock market index that enjoys an iconic stature and is tracked worldwide. It is conducted on a free-float methodology and is sensitive to market sentiments and realities.

There are also indices such as BSE small cap, BSE mid cap and BSE500 to take care of medium and small companies. Furthermore, India index services and Products Limited has indices such as CNX Nifty Junior, S&P CNX Nifty, CNX 100, S&P CNX 500 and CNX Mid cap. The BSE offers 22 indices to suit a multiplicity of needs, inclusive of 12 sectorial indices. For example, the BSE PSU Index tracks the performance of the listed PSY companies and also helps the Central Government to monitor its wealth on the bourses.

The BSE has become a completely ‘corporatised and demutualized stock exchange’ through the use of online exchanges. With partners such as Deutsche Borse (DB) and Singapore Stock Exchange (SGX) it has a global competitive force. BSE has strategic relationships in almost every part of the world- Europe (DB)), Hong Kong (ETF) and Asia (SGX), prominent public sector undertakings such as State Bank of India, Bank of India, Life Insurance Corporation of India and Central Bank of India.

Benefits of BSE trading system in India for share brokers or newbies

There are a number of attractive services to empower investors and facilitate smooth transactions. Some of these include:

1) Investor Services: A range of services are offered to investors. Being the first exchange in the country to provide an amount of INR 1 million towards the investor protection fund, the BSE had launched a nationwide investor awareness program; ‘Safe Investing in the Stock Market’ under which there were 264 programmes which were conducted in over 359 cities in India.

2) BSE has an Online trading BOLT system: the online-Trading system (BOLT) facilitates on-line screen based trading in securities. Currently it operates 25,000 Trader Workstations which are located across 359 cities in the country.

3) The BSE has the world’s first centralized exchange-based Internet trading system – BSEWEBX.com. This system helps the investors anywhere in the world to trade on the BSE platform.

4) The BSE has an online Surveillance system (BOSS) which monitors on a REAL-TIME basis the price movements, the volume positions and members’ positions as well as real time measurement of default risk, generation of cross market alerts and market reconstruction.

5) The BSE has a training institute – known as the Bombay Stock Exchange Training Institute (popularly known as the acronym BTI).The BTI imparts capital market training and certification; in collaboration with a number of reputed management institutes and universities. There are over 40 courses to choose from on different aspects of the capital market and the financial Bombay Stock Exchange market.

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Source by Monish P Kumar

Views: 0

July 26, 2022
7 Qualities of a Good Wife – Part I

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Whether you’re a man looking for a good wife or a wife wanting to improve yourself, your marriage or your relationship – take a look at these 7 qualities of a good wife. Good fruit will come from these basic qualities anyone can develop.

7) Nag free. Ladies, a good wife is going to be nag free. Nagging is an ineffective method of trying to get your husband to perform a task you desire. Trust me ladies – it doesn’t work and often will have the opposite of its intended affect.

6) Supportive. Are you supportive? What does it mean to be supportive? Do you belittle your man or do you help him to feel good about himself, his job, activities? Your husband will be much more respectful of you if you support him. Even when you don’t agree with him – respectfully let him know you don’t agree – then support him anyway. Otherwise, if he has difficulties – he’ll feel as though you’re adding to his troubles.

5) Build up your man. Ladies, there’s no quicker way to build resentment in your man than to criticize him – especially in front of others. On the flip side – try genuinely complementing your husband in front of other people. Your husband will glow with admiration toward you and you’ll feel his appreciation as love.

4) Keep him happy in the bedroom. Unfortunately, many women underestimate the importance of keeping her man’s needs met. Often this comes from the basic differences in women and men. For men, sexual desire is much like physical hunger and if it’s not fed properly – the relationship will struggle. Women must look to understand the needs of the man from his perspective not hers.

3) Respect. A good wife will try to treat her man with respect. How? Much of learning how to be respectful toward your husband has to do with the way you talk to him. The old phrase “It’s not so much what you say but how you say it” should become a wife’s motto. This doesn’t mean you need to be careful what you say to your husband – just be respectful in the way you say it.

2) Communicate. Ironically, good communication between men and women can be quite frustrating. However, a good wife will seek to discover what’s on her mind and find a way to express herself to her husband. Often, men and women will make a joint decision – while the man thinks she’s in agreement with him – but only to discover later that she thought the decision was a bad idea.

1) Be pleasant. Work to be pleasant toward your husband. Don’t be one of those people who makes everyone around you feel bad just because you’ve had a hard day. Good things will come from being pleasant. It’s a decision – just decide to be pleasant. But if you can’t be pleasant – make a decision not to bring him down with you.

Marriage & Love Blog

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Source by Edward Welch

Views: 0

July 24, 2022
Shop Smart & Save Money 2019

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In this eCommerce era, it has become possible to find the best deals using a smartphone or a laptop, and get it shipped to your doorstep. It also became possible to score deals in stores, online and through apps.

There are 3 ways to shop smart and save money in 2019, before buying, while buying and after purchase.

1-How to save money before buying an item?

When I find a product I want or need, the first step is to decide whether to purchase it online or in store. Then what store or online platform offers the best quality to price ratio. I also look at some elements that I believe to be very important before making any purchase:

-Shipping Policy: It’s important to know if a price tag online comes with free shipping or if the customer is responsible for this cost.

-Return Policy: It’s also important to find out if a seller or a shopping platform offers free returns or not. With a free return policy in place, the seller will pay for the return shipping cost if the customer doesn’t like the item received.

-Location: Where is the item you are purchasing being shipped from? The items origin location will determine how long it should take for your item to arrive. However there are a lot of online sellers that use the drop shipping method. When the consumer purchases, the seller (who doesn’t have the item on hand) then has the manufacturer or a 3rd party entity ship the item to the customer. These items are usually being shipped from overseas from countries like China, which will take a lot longer for the for the item to arrive. If you are OK waiting that long for shipping it makes no sense to go through a drop shipper, you could pay less by going directly to Alibabba or ALiexpress websites.

Following are some ways I use to score some good deals

Disclaimer: This post contains affiliate links to products. We may receive a commission for purchases made through these links.

Shop & Save Money

-Goodwill Outlet Store

Goodwill Outlet is a good example of a store that I never visited before 2018. Now I can go there and buy as many items as I want for very cheap, and if I’m lucky enough that day, I can find some brand name items, to keep or resell online. I can pay up to $1.49 for a pound of clothes (prices vary depending upon location). The Goodwill outlet in my opinion is not only for someone who resells online. I encourage you to visit the Goodwill outlet store in your area, it’s an experience that you will enjoy if you like finding deals, and it’s for a good cause. If you decide to go after reading this article or if you have been there, please share with us your experience in the comments area for everyone to learn from

-eBay Auctions

eBay is another platform where you are most likely to score a deal. It’s in my list of smart ways to shop online in 2019 for 3 reasons:

1. Huge inventory with a possibility to make an offer, which gives you some control over the price to are willing to pay for an item. If the seller accepts you have a deal.

2. HUGE number of auctions you can win for cheap if you know what you are doing. I usually score a great deal quickly by bidding on auctions that are ending soon with no bidders. I found out that winning auctions is a great way to save money and shop smart.

3. Rare finds in all categories

eBay has been around for a while and has a strong brand that offers a good buyer protection policy and has trust from around the world.The eBay platform is another smart way to shop, and also get rid of unwanted items around the house. I sell on eBay and keep a Top Rated seller status with a 100% customer feedback, just by keeping my prices low, accepting reasonable offers, and trying to give the best customer service possible. You can still get a good feedback even if the item isn’t brand new, as long as you are honest and mention any scratches or blemishes in the description. You can find my store on eBay here. I will appreciate it if you check it out.

-Poshmark

I love the poshmark app because It’s easy to use, and it’s a great way to find some good deals in the clothing category. As a posher, you can make offers on items you like and use the power of negotiation to your advantage to ask poshers to lower their prices. You can also follow the sellers you like and join parties based on brands or item categories you’re interested in.The Poshmark App made it to my list of smart ways to shop in 2019 because it allows it’s members to be buyers and sellers at the same time. It’s a great way to clean up your closet and get rid of the clothes you don’t use anymore.If you don’t have a Poshmark account, you can receive a free $5 bonus when you sign up with my code SARADRETAIL.

Disclaimer: If you use my code to sign up to poshmark for free, you will receive a $5 credit and I will receive a $5 credit after you make your first purchase. Please leave me a comment below to follow your closet, you can check out my closet here.

-ThredUP:

ThredUP is another website that makes buying brand name preowned clothing and accessories affordable.Their customer service is great, their shipping is quick, and their prices are some of the best in the market. Every purchase I make in the thredUP website is a deal. Check it out here if you are looking for some high ticket items for a really good price. Some of the brands available on thredUP: GUCCI, BURBERRY, GIORGIO ARMANI, MAX MARA, J.CREW, THEORY, COACH, VINCE, MICHAEL KORS…

2-HOW TO SAVE MONEY WHILE BUYING AN ITEM?

There are a couple of different ways to save money while buying products. When you are buying online, depending upon your platform (ie. eBay, amazon, poshmark, craigslist, letgo, offerup, etc.) you may have the power of negotiating your price. Haggling over price is still used in many cultures all over the world, but ultimatley as a buyer we haggle to get the best price we can. Many platforms now have a way to haggle through “Best offer” or “Make an Offer” options. Of course the seller ultimately gets to decide to accept, counter or decline the offer. As long as you offer a reasonable price and don’t low ball in most cases you can expect to pay a lower price than originally was being asked.

Another way to save money online is through coupons, ecoupons, and promo codes. You may be thinking did I just read coupons, aren’t those the things my mom cuts out of the Sunday paper. Well they aren’t just for in store purchases any more. Everything is online now-a-days and that includes discount coupons. There are websites that offer online discounts and printable coupons for almost any item, any store and any retailer at the click of button. These discount codes can be entered at checkout to get anywhere from 10-70% off your total purchase. Plus on many platforms if you bundle (purchase more than 1 item from the same seller) your purchase you can save even more.

Coupons have been used at grocery retailers for over a hundred years. With technology retailers are now able to offer their customers direct mail and email coupons, they can put coupons on their website and customers can even save them on their phone. There are coupons available for any item, any discount and any retailer. Its just a matter of finding the best coupon to use for your purchase.

Here you can check out Coupons.com for some good deals.

Shop Smart In 2019

3-How to Save money after purchase?

3-How to Save money after purchase?

You may be wondering what I mean by saving money after you have made a purchase. It doesn’t make sense that you can save money after you have already purchased an item. Well in actuality I mean cash back rewards. Cash back rewards allow you to earn cash back on any item you have purchased, in turn allowing you to save off the purchase of that product.

We are in the age of apps. We have become glued to our phones, never letting them out of our site, using them to not only make phone calls but browse the internet, purchase products, watch tv, read a book, etc. Apps have become a normal part of our phones anatomy. And there are some apps which allow you to make cash back by doing your normal everyday shopping. These apps include Ibotta, Shopkick, Receipt Hog, FetchRewards, etc. The basic premise of these apps is once you make a purchase you upload your receipt and based upon the items purchased and total spent, you will receive a point value. The points equal a dollar amount and once you reach a certain points total you get that dollar amount either through paypal or through gift cards, etc. Each app has its own unique additions such as getting points just to walk into a store, or scanning certain products. Its nice to know that you can get rewarded for doing normal everyday things such as shopping.

These are the apps I use. If you sign up under me you will get starting bonus:

Ibotta: gyrrrvo

Shopkick: SAVE219356 – get 250 kicks for signing up

Fetch Rewards: YF8AD – get 3000 points for signing up

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Source by Sarah Labdar

Views: 0

July 24, 2022
Who is a Marketer?

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Many people would think that marketer is a person that only stimulates the demand for products and services on the market. In other words marketers are trying to convince people to buy stuff they don’t need. Well, it is not that simple. A marketer is a person who uses marketing methods to promote a product. There may be many marketers but there are only a few successful marketers. The main way in which the success of a marketer is measured is through the growth in the revenue and profits of the company. There are some ways in which a marketer can become successful.

The first thing that marketers have to do to increase growth in the company is to find a suitable way to relate revenue growth with the marketing. This can be done if the marketer is able to quantify a fixed percentage of the revenue growth as an outcome of some specific marketing activities.

An example of this can be- advertisement campaign during the first and second quarter led to a 10% revenue increase. When the marketer is able to define revenue as a product of marketing activities, he/she becomes empowered enough to define the return on investments (ROI). This gives the marketer additional authority on business decisions.

A successful marketer has to drive the other sectors of a business into taking possession of new technology and tools- things that can enhance customer satisfaction. For instance, in British Telecom, marketing is in charge of the IT department. They seek to better customer interaction with the help of developing Web based services.

The existing tools of sales that are already present are reviewed time and again and efficiency is sought to be augmented. Customer is the main stay of present day business. Everything revolves around the customer. Therefore modern day business cannot survive without marketing occupying the main place to drive various technologies and tools. This is required for customer satisfaction.

Marketing also provides services and guidance to the organization. Details such as the future requirements of the market are all provided to R&D and engineers by marketing professionals. This is done so that the company can keep track with the changing demands of time and make products accordingly.

Simultaneously, marketing also acts along with sales to find opportunities. Products have to be taken through appropriate channels; these are suggested by these two operations. The behavior of potential and current customers is adjudged by these two- customers not only buy products they also influence the mechanism of future products. If there is any innovation in new products and services, it is done by marketing and sales.

A successful marketer will also be a strategic leader. They can head different projects starting from product innovation to positioning, pricing to communications. A successful marketer needs to think with a vision. A successful marketer will also employ such people who can do a lot more than their counterparts who are present in competing companies.

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Source by Pepik Smith

Views: 0

July 24, 2022
A Guide To Heal Sorrow & Loss

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After a terrible grief loss experience it is not uncommon to feel massive emotional pain and confusion! You might wish for your personal star-of-the east shining brightly to guide your healing path.

Reset Again and Renew Your Healing Guide

A rock-solid pathway to reconcile your grieving heart and emotions is a must-have, much-needed guide. Early on, in your grief experience you may not be aware that the grief healing guide you need is found within your own empowerment. After a grief happening in your life you can’t go back to exactly how you were. It is necessary for you to reset and renew your new life.

“You have the power to heal your life, and you need to know that. We think so often that we are helpless, but we’re not. We always have the power of our minds… Claim and consciously use your power.” ~Louise L. Hay

The ability to renew your efforts to find a from grief and loss is dependent upon how you consciously use your power. You do have the power in your mind.

You Are Always Your Greatest Support Resource and Guide

There are many beneficial support resources and helps available. All should be used as a source to guide your healing. However, it is very important to recognize that you are always your greatest support resource and guide. You live in a society of technology that is familiar with the need reset and renew. Reset your password, computer, iPhone, are all examples of resetting. Resetting and renewing your life after extreme sorrow is more challenging than a machine resetting bowling pins or resetting the timer to 10 minutes.

Martin Luther King Jr. recognize the need to reset his suffering and underscored the need to transform his trials and suffering into a creative guide. So can you.

“As my sufferings mounted I soon realized that there were two ways in which I could respond to my situation — either to react with bitterness or seek to transform the suffering into a creative force. I decided to follow the latter course.” ~Martin Luther King Jr.

Changing the reading on your grief odometer so that you can begin renewing your life stop grieving and start healing depends on you. You are at the intersection of your life of happiness, peace and hope. You must be your own guide. You can overcome confusion and feelings of helpless and hopelessness. Claim and consciously use your power. Dig down deep there is strength within not yet discovered until this grief happening in your life.

“And so I wait. I wait for time to heal the pain and raise me to me feet once again – so that I can start a new path, my own path, the one that will make me whole again.” ~Jack Canfield, Chicken Soup for the Teenage Soul II

Find Your Own Power to Guide and Heal Your Sorrow and Loss

Begin seeking then embracing your grief healing guide. It must include a rock-solid pathway to reconcile your grieving heart and emotions. You have the power to heal your life, and you need to know that. Don’t think that you’re helpless, when you really aren’t. You always have the power of your mind. Make a list of the five most important actions you will take to seek and transform your suffering into a creative force. Then begin taking those five actions today. Finding life after grief and loss, conquering sorrow and finding hope after terrible heartache and much sorrow should be one of the actions you will take.

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Source by Duane Marchant

Views: 0

July 24, 2022
Top Reasons Why Athletes Should See a Sports Medicine Doctor

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The life of professional athletes isn’t easy. They have to participate in intensive exercises and training activities constantly to deliver maximum performance in front of an audience.

While these activities are crucial for athletes to stay in shape, they can also damage their body.

Sports medicine is a growing healthcare field dedicated for treatment of injuries related to sports and exercise like fractures, dislocations, sprains and strains, tendonitis, overtraining syndrome and degenerative diseases.

Besides injury treatment, it also focuses on helping the athletes improve their performance prevent future injuries.

Despite being a relatively new medical specialty, it has become essential for athletes thanks to its ability to address their specific needs and concerns.

Who is a Sports Medicine Doctor?

A sports medicine doctor is a licensed and trained individual who focuses on the diagnosis, treatment and prevention of injuries related to athletic activities.

These specialists treat their patients using physical therapy, orthopedic surgery, massage therapy, exercises, and other techniques so that they can return to their desired activity level quickly, safely and successfully.

They also teach the athletes on nutrition to help them maintain an optimal level of health and fitness and achieve their sports performance goals.

The sports medicine team includes sports physiotherapists, sports massage therapists, sports orthopaedic surgeons, sports podiatrists, athletic trainers, sports dieticians, exercise physiologists and sports biomechanists.

Common Sports Injuries:

Some common sports injuries athletes suffer on the filed include ankle sprain, groin pull, hamstring strain, knee injury, tennis elbow, Achilles tendinitis, concussion, shoulder injury, hip bursitis, quadriceps strain and shin splints.

They can also experience the exacerbation of pre-existing health problems like diabetes, asthma, allergies and arthritis.

Reasons to Visit a Sports Medicine Doctor:

There are many reasons for an athlete to see a sports physician.

Let’s take a look at some of them.

(1) Customized Care:

Sports medicine doctors are specially trained healthcare professionals who have an in-depth understanding of what could be the impacts of an exercise on their patient’s body. They collaborate with physical therapists and orthopedic surgeons to develop a customized treatment for their patient.

(2) Injury Prevention:

Sports physicians can provide the athletes with expert advice on the how to prevent injuries during the practice or play and how to reduce the likelihood of resurfacing a previous injury. They also conduct pre-participation physical exams of their patients to determine whether they are fit enough to resume sports activities.

(3) Pain Management:

Sports injuries may lead to several orthopedic issues that often cause chronic pain, making it difficult for the athletes to return to the game and carry out their activities.

While the primary aim of sports physicians is always to diagnose, treat and resolve the injury, they also use pain management therapies like electrical stimulation, spinal decompression, prescription medications and injected medications, to help their patients prevent or defer the need for surgery and continue their daily activities without any hindrance.

(4) Rehabilitation:

For an athlete, a return from an injury can be a complicated and lengthy process. If you find yourself sidelined by an injury, a sports physician can help you restore your movement and function and return to same or higher level of fitness quickly.

(5) Improving Athletic Performance:

Sports physicians diagnose and treat uncomfortable conditions to help you deliver your maximum performance, both on and off the field.

They also suggest you exercises and techniques to improve your strength and balance that contribute to your success as an athlete.

(6) Improving overall Fitness:

Sports physicians help athletes prevent muscle sprains, strains and tears to keep their bodies in shape.

They also conduct full body and musculoskeletal examinations to help them maintain their overall fitness.

(7) Non-Surgical Treatment:

Sports physicians try to avoid surgery in less severe cases and instead focus on treating injuries with non-surgical methods like physical therapy and acupuncture.

These treatments are often non-invasive and require shorter recovery time.

(8) State-of-the-Art Surgical Treatment:

In the cases where surgery is indispensable, sports physicians use advanced surgical procedures, like arthroscopic ACL repair, platelet-rich plasma (PRP) therapy, hip arthroscopy, stem cell therapy and rotator cuff repair to restore the function of injured areas.

(9) Education & Nutrition:

Sports medicine doctors teach you how to fuel your body properly to deliver greater performance consistency.They also focus on each athlete’s dietary needs depending on his/her general health and athletic goals.

(10) Rehabilitated Mobility:

Sports injuries can impair your mobility and flexibility, thus preventing you from conducting your athletic activities. Sports physicians help you restore function, increase strength and flexibility, improve range of motion, and prevent injuries from occurring.

(11) Improving Confidence:

An athlete fights with different type of injuries on the field that could make him/her self-conscious. Sports physicians address their specific needs, thus helping them regain their confidence and enjoy their game.

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Source by Jexy Rodriguez

Views: 0

July 24, 2022
Great Customer Experience Begins With A Contact Center Audit & Assessment

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The first step in the “Government Contact Center Operations Audit, Assessment & Benchmarking” is the execution of a contact center benchmarking audit.

Who needs to conduct an annual operations audit and assessments? Anyone who needs to understand how to improve their customer’s digital experience and the organization’s service delivery performance. Whether they manage a team, offer organizational help to team managers or are an industry body in search of industry benchmarking, an assessment tool can help you figure out how to improve your government customer experience delivery, reduce operational costs and increase employee engagement.

Through the completion of the operations audit, you can ensure that the organization has a good understanding of the current state of the operation. The audit allows you to examine the operations maturity and performance in contrast to ‘best practice’ centers globally.

This creates the baseline and context against which the operations can be viewed and assessed. The execution of the audit by surfacing issues and/or concerns is an essential step in ensuring the success of the contact center operations.

Government contact center operations audit categories include:

1. Technology Review – All digital channels, operating technology (i.e. CRM) and telephony within the center, the effectiveness of technology, it’s utilization, scalability, interoperability, new technology opportunities including specifically any required telephony upgrade and return on investment (ROI) calculations.

2. Operations Management – Process improvement opportunities, workflow process opportunities, automation opportunities, change management, employee and customer satisfaction, measurement and reporting.

3. Compliance Management – Awareness and understanding of applicable rules, regulations, and standards. Policies, processes, and procedures for ensuring the operation is and can document compliance.

4. Operational Alignment of the contact center to the business goals, especially related to desired patient journey both within and outside of the normal center operating hours, and presenting suggested approaches and results.

5. Human Capital Management – Recruiting, Hiring, Job Descriptions, Skills Mapping, Workforce Management, and Optimization, Forecasting, Scheduling, Training, Coaching, Succession Planning, and Quality Assurance.

In assessing the operations, the approach involves a review of its existing processes and practices, communications and technology, and, of course, the most important element: staffing. The outcome of the project is an agency report. This report always assesses current operational objectives, involves peer-to-peer benchmarking and identifies the gap between the “as is” vs. the “to-be” environment to achieve the agency’s vision. The report offers recommendations toward optimizing operational objectives, setting relevant operational priorities to close identified gaps and deploying an efficient innovative cloud-based technology

Outcome: After the completion of the audit and assessment, you should expect a clear direction, in the shape of detailed reports to empower you to deliver better customer experience and give you a precise idea of where your organization stands in the world map if you also include a benchmarking tool.

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Source by Rosetta Carrington Lue

Views: 0

July 22, 2022
How to Prevent and Overcome Prenatal Alcohol and Drug Exposure

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Drug and alcohol abuse is one among the major challenges of an expecting mother. This usually has a lot of negative effects on the fetus during birth and can lead to other bigger problems in life.

To light up the issue associated with the use of drug and alcohol during pregnancy, a week has been launched to create awareness about this growing problem. Alcohol, drug, and pregnancy should not go together are the main scope of this event. Every year the Alcohol & Drug-Related Birth Defects awareness week starts on the 13th of May and will continue until the 19th. This awareness week targets mainly on the childbearing women whose age ranges from 15 years to 45 years.

It is not fair for an innocent soul to be punished because of its mother's poor decision. More babies could be prevented if their mothers are not indulged in drug and alcohol abuse. When mothers take proper care during their pregnancy, some problems, namely: low birth weight, the improper diameter of the head, age-related developments, epilepsy can be avoided.

Only some women will intake alcohol even after knowing about their pregnancy, whereas many are unaware that they are pregnant until their 4th to 6th week and consumption of these during that time might have already done enough damage to the fetus. Since all the women want to have a baby at some point in life, it is advice for mothers to quit using them if they are trying to get pregnant. Using any amount of drugs and alcohol is considered unsafe during pregnancy.

How to overcome prenatal alcohol and drug exposure

It is a must for everyone to attend the events related to this week to educate yourself and your family members know about the seriousness of it. Listed below are some ways to overcome the prenatal and drug exposure:

Join hands with your community members, nearby hospitals to create an awareness event. Seek attention from the wide range of audience by choosing the most attractive giveaway items. Some of them include caps, pocket pins, finger rings, wristbands. The interesting thing about choosing them is, they can be customized with personalized messages about the event.

Design posters, banners, templates related to the event and distribute it for free. Make use of the social media websites and popularize the events. Ideas include creating chat groups on Facebook, hashtags in Twitter and posting pictures related to the event on Instagram.

To be precise avoid drugs if you are wanting to get pregnant, that's the only way you can protect your child from the havoc caused by the usage of drugs. Since, it is easier for others to comment about the use of alcohol, for the sufferer, it is not really easy to come out of it. Speak with your healthcare professional and look after the ways to refrain yourself from using it. Also, you can find many counseling centers in and around your community to help people deal with such problems. Ideas discussed here are not based on the opinions or suggestions from a medical practitioner. Please check with your healthcare provider to get more information about this serious issue.

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Source by Billie Jean Bateson

Views: 0

July 20, 2022
Breaking Down Sales and Marketing
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Revisiting the Sales and Marketing Conversation

Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages? " And, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

Setting the Record Straight

Many in the business world, especially those who rely on sales and marketing for success, don't actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn't say "make" sales). You wouldn't engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill , or technological resources to effectively capitalize on the true potential of their market.

A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move. It's no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

Breaking It Down

As the tenfold article explains, some of the key responsibilities of a sales team include:
- Follow Up
- Relationship Building
- Closing
- Retention
The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee's responsibility to follow up with a salesperson's existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, "close the deal," or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

On the marketing side, primary efforts are:
- Awareness
- Engagement
- Conversion (from anonymous to known)
- Retention
It is not a salesperson's job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.

On the sales side, client retention refers more to the salesperson's efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client's friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn't end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you've viewed or expressed interest in. A sales team simply doesn't have the insights, time, or often the resources to execute these types of strategic campaigns.

The Fine-Tuned Coexistence Of It All

The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they're crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn't, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

In contrast though, many salespeople are extroverts – they light up a room, they have excellent "people skills," can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

Share Your Thoughts

Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

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Source by Jessica Champion

Views: 0
July 19, 2022