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Tag: Agree

  • e-Marketing Strategy: 7 Dimensions to Consider (the e-Marketing Mix)

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    What is e-Marketing?

    e-Marketing is still quite a controversial subject to talk about, since no one succeeded to unify the various theories around it; however there is one thing upon which there is no doubt – that e-Marketing first appeared under the form of various techniques deployed by pioneer companies selling their products via the internet in the early 90’s.

    The frenzy around these new marketing techniques created by e-tailers and supported by the internet rapidly gave birth to a new dimension of what we knew as Marketing: the e-Marketing (electronic Marketing).

    There are many definitions to what e-Marketing is, the simplest and shortest one being formulated by Mark Sceats: e-Marketing is Marketing that uses the internet as manifestation media. A working definition is that coming from a group of CISCO specialists: e-Marketing is the sum of all activities a business conducts through the internet with the purpose of finding, attracting, winning and retaining customers.

    e-Marketing Strategy

    The e-Marketing Strategy is normally based and built upon the principles that govern the traditional, offline Marketing – the well-known 4 P’s (Product – Price – Promotion – Positioning) that form the classic Marketing mix. Add the extra 3 P’s (People – Processes – Proof) and you got the whole extended Marketing mix.

    Until here, there are no much aspects to differentiate e-Marketing from the traditional Marketing performed offline: the extended Marketing mix (4 + 3 P’s) is built around the concept of “transactional” and its elements perform transactional functions defined by the exchange paradigm. What gives e-Marketing its uniqueness is a series of specific functions, relational functions, that can be synthesized in the 2P + 2C+ 3S formula: Personalization, Privacy, Customer Service, Community, Site, Security, Sales Promotion.

    These 7 functions of the e-Marketing stay at the base of any e-Marketing strategy and they have a moderating character, unlike the classic Marketing mix that comprises situational functions only. Moderating functions of e-Marketing have the quality of moderate, operate upon all situational functions of the mix (the classic 4 P’s) and upon each other.

    1. Personalization

    The fundamental concept of personalization as a part of the e-Marketing mix lies in the need of recognizing, identifying a certain customer in order to establish relations (establishing relations is a fundamental objective of Marketing). It is crucial to be able to identify our customers on individual level and gather all possible information about them, with the purpose of knowing our market and be able to develop customized, personalized products and services.

    For example, a cookie strategically placed on the website visitor’s computer can let us know vital information concerning the access speed available: in consequence, if we know the visitor is using a slow connection (eg. dial-up) we will offer a low-volume variation of our website, with reduced graphic content and no multimedia or flash applications. This will ease our customer’s experience on our website and he will be prevented from leaving the website on the reason that it takes too long to load its pages.

    Personalization can be applied to any component of the Marketing mix; therefore, it is a moderating function.

    2. Privacy

    Privacy is an element of the mix very much connected to the previous one – personalization. When we gather and store information about our customers and potential customers (therefore, when we perform the personalization part of the e-Marketing mix) a crucial issue arises: that of the way this information will be used, and by whom. A major task to do when implementing an e-Marketing strategy is that of creating and developing a policy upon access procedures to the collected information.

    This is a duty and a must for any conscious marketer to consider all aspects of privacy, as long as data are collected and stored, data about individual persons.

    Privacy is even more important when establishing the e-Marketing mix since there are many regulations and legal aspects to be considered regarding collection and usage of such information.

    3. Customer Service

    Customer service is one of the necessary and required activities among the support functions needed in transactional situations.

    We will connect the apparition of the customer service processes to the inclusion of the “time” parameter in transactions. When switching from a situational perspective to a relational one, and e-Marketing is mostly based on a relational perspective, the marketer saw himself somehow forced into considering support and assistance on a non-temporal level, permanently, over time.

    For these reasons, we should consider the Customer Service function (in its fullest and largest definition) as an essential one within the e-Marketing mix.

    As we can easily figure out, the service (or assistance if you wish) can be performed upon any element from the classic 4 P’s, hence its moderating character.

    4. Community

    We can all agree that e-Marketing is conditioned by the existence of this impressive network that the internet is. The merely existence of such a network implies that individuals as well as groups will eventually interact. A group of entities that interact for a common purpose is what we call a “community” and we will soon see why it is of absolute importance to participate, to be part of a community.

    The Metcalf law (named after Robert Metcalf) states that the value of a network is given by the number of its components, more exactly the value of a network equals the square of the number of components. We can apply this simple law to communities, since they are a network: we will then conclude that the value of a community rises with the number of its members. This is the power of communities; this is why we have to be a part of it.

    The customers / clients of a business can be seen as part of a community where they interact (either independent or influenced by the marketer) – therefore developing a community is a task to be performed by any business, even though it is not always seen as essential.

    Interactions among members of such a community can address any of the other functions of e-Marketing, so it can be placed next to other moderating functions.

    5. Site

    We have seen and agreed that e-Marketing interactions take place on a digital media – the internet. But such interactions and relations also need a proper location, to be available at any moment and from any place – a digital location for digital interactions.

    Such a location is what we call a “site”, which is the most widespread name for it. It is now the time to mention that the “website” is merely a form of a “site” and should not be mistaken or seen as synonyms. The “site” can take other forms too, such as a Palm Pilot or any other handheld device, for example.

    This special location, accessible through all sort of digital technologies is moderating all other functions of the e-Marketing – it is then a moderating function.

    6. Security

    The “security” function emerged as an essential function of e-Marketing once transactions began to be performed through internet channels.

    What we need to keep in mind as marketers are the following two issues on security:

    – security during transactions performed on our website, where we have to take all possible precautions that third parties will not be able to access any part of a developing transaction;

    – security of data collected and stored, about our customers and visitors.

    A honest marketer will have to consider these possible causes of further trouble and has to co-operate with the company’s IT department in order to be able to formulate convincing (and true, honest!) messages towards the customers that their personal details are protected from unauthorized eyes.

    7. Sales Promotion

    At least but not last, we have to consider sales promotions when we build an e-Marketing strategy. Sales promotions are widely used in traditional Marketing as well, we all know this, and it is an excellent efficient strategy to achieve immediate sales goals in terms of volume.

    This function counts on the marketer’s ability to think creatively: a lot of work and inspiration is required in order to find new possibilities and new approaches for developing an efficient promotion plan.

    On the other hand, the marketer needs to continuously keep up with the latest internet technologies and applications so that he can fully exploit them.

    To conclude, we have seen that e-Marketing implies new dimensions to be considered aside of those inherited from the traditional Marketing. These dimensions revolve around the concept of relational functions and they are a must to be included in any e-Marketing strategy in order for it to be efficient and deliver results.

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    Source by Otilia Otlacan

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  • What Is a Relationship Mission Statement

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    RELATIONSHIP VISION

    Aligning values in relationships is a good thing to do intentionally. Think about how most people go through relationships. Does one person give up important values for the other? Is there conflict in the relationship? These things usually happen when values and beliefs aren’t talked about and don’t align with each other. Most conflicts in any relationship is due to differing values or beliefs. After all if we all agreed on what is most important there would be no need to argue. A Relationship Mission Statement can help!

    WE ALL COME FROM DIFFERENT BACKGROUNDS

    Think about how you grew up, your environment, money, food, school and so many other things. Did you partner grow up the same? Did your parents teach you different lessons regarding TV, meals, religion, or friends then you partner? We all bring expectations into our relationships but most likely they aren’t the same for each of us. So why do we think things are supposed to magically work out without talking about it, creating goals, or aligning values. Eventually if the bumps can’t be smoothed out then couples tend to search for someone like me. This is not a bad thing, seeing a professional can be incredibly helpful and restore the peace and longevity of your relationship.

    CHECKING IN WITH YOUR PARTNER

    For now let me provide you a simple way to check in with each other, communicate, and look at the future. Creating a Relationship Vision is a simple and helpful tool. It doesn’t take much time and can really target the lasting happiness of your relationship.

    A few steps to creating a Relationship Vision Sit down by yourself for about 30 minutes. Remember it doesn’t have to be done in one day.

    SIMPLE STEPS TO FOLLOW

    1. Go for the positive

    When brainstorming phrase things in a positive manner. For example instead of saying “we don’t argue” say “we will settle things calmly and peacefully” or “we trust each other” instead of “we won’t be jealous”.

    2. Write down your non-negotiables and desires

    Write down your “must-haves” such as “we will parent together” or “exercise is important” or “we will communicate openly and respect each other’s perspective”. You could also write things like, “going outside of our union is non negotiable”, “monogamy is of the utmost importance “, “attending church is a priority”, “traveling and experiencing the world with my partner is a high priority.” Make sure it’s not a laundry list for your partner, i.e. he mows the lawn and she does the laundry.

    3. Explore several areas of a relationship

    Since we have a multifaceted life it is important to address as many of these as you feel necessary. Expressing wants, desires, and values with sex, finances, lifestyle, parenting, career in-laws, leisure time and education are just a few of the things you may want to consider in You Relationship Vision. Answer questions about these topics such as what do I enjoy in my free time? How important are finances? Do I want to work full time? Do I need a 401k? What about insurance? Does my job need to provide this? What percentage or amount of time do we spend with in-laws? How do we allow them to interact with the children? Is sex satisfying? Do we want to explore new sexual ideals? Do the answers align with my values?

    4. Come together

    Come together as a couple and discuss the things you agree on first. Then Discuss what is negotiable and create short sentences expressing what is important to both of you. Leave the things that you don’t agree on for last. See if you can compromise on these issues if not this is where someone like me comes in. Having a professional help couples work through the hard stuff is helpful and will benefit your relationship for a lifetime.

    5. Come up with your statement.

    It doesn’t have to be long, complicated or directive. As a matter of practicality it’s better to make it succinct, covering the overarching theme of your intentions for your relationship.

    Examples

    We are co-creators of our lives, sharing a desire to love and be loved unconditionally, by consciously determining our behaviors and the outcomes we wish for ourselves and our family. We value respect, trust, non-judgment and self-control. We bring our best selves to this union, casting out destructive, egocentric motivations so that we may achieve the most positive and loving lifestyle we are capable of.

    We agree to always love and cherish each other and recognize how fortunate we both are; each of us consider ourselves the ‘lucky one.’ We build a healthy lifestyle together, where we support each other in getting exercise, eating well, having fun, resting and relaxing. We make all important decisions together, as a team. We don’t keep secrets from each other. We confide in each other and feel safe in each other’s care.

    We’re together to build a loving family and teach our children about healthy relationships. We create a sense of stability by having some routine but also make time for fun and spontaneity. We don’t intentionally hurt each other, but recognize we still do – and so we quickly and readily apologize. We take care of each other.

    6. Schedule a time

    Weekly, monthly, quarterly or whatever works for you, but make sure you come together to gauge if you are on track. This is the best way to ensure you both get your needs met and can address it if you’ve gotten off track. This will also provide space for growth. Since nothing in life stays the same, people, situations, events, or relationships, this provides room to renegotiate, change your Relationship Vision as the both of you change.

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    Source by Roxanna Teeling

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  • Thinking of Divorcing Your Spouse? Save Your Marriage Today

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    There are questions you need to ask yourself when you notice an initial problem in your marriage. Are you unhappy in your marriage and if so, why? Is your spouse happy? Do you experience pain or joy in your marriage? Why are you not happy now after you got married? Why did the happiness before marriage succeeding disappear?

    A lot of marriages were resolved after a series of questions the couples ask themselves. This is the time to think, discuss with your spouse solutions to problems in your relationship. The couples should realize that honesty plays a very important role in this regard.

    The couples should know that marriage is an institution. It is designed by God to help and support each other through sadness and happiness. Normally, there will definitely be some misunderstanding among the couples which may give rise to conflicts, but both of you should be determined that the marriage must work. With this determination, the Devil will find it difficult to penetrate into your marital affairs.

    When you notice that your marriage is about to hit the rock, you should start thinking of saving the marriage because it is quite difficult, frustrating and boring to live alone. The best thing is to save your marriage from total collapse.

    The first thing for the couple is to talk to each other and try to understand the problem when seeking solutions. This method, however, should work because if you were able to develop a love for each other then you should be able to resolve any marital issues on your own without involving any third party

    However, if this method fails the next option is to seek out an advice from friends, family or religious leaders. But the couple should critically examine this advice whether it is appropriate or not as wrong advice can destroy the relationships.

    The third option is to go for counseling which is always very effective in solving marital problems especially if the advice is from a professional counselor. They should, however, be truthful, and openly discuss their marriage problems to get an appropriate solution. In addition, attending marriage seminars can also help.

    The fourth advice is for the couple to agree for temporary separation. This method has helped so many couples around the world to solve their marriage problems which will enable them to experience the feelings of being separated before taking any final decision. Temporary separation is reversible and its main purpose is to develop the skills of resolving problems which will improve the relationship.

    Anyone of the above advice will surely help in saving your marriage from total collapse.

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    Source by Dr Olusola A Coker Ed.D

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  • Just What Is An "Odd" Emotion?

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    While performing social media consulting work for a child psychologist, my eyes were drawn to a Psychology Today magazine sitting in the office lobby. The headline for the cover story read “Odd Emotions: Master The Feelings You Can’t Name.” The title alone was intriguing enough to stoke my interest because, well, I’m a “highly sensitive person” and I often experience emotions that I can’t quite name or explain.

    There Are Just No Adequate Words, Or Are There?

    So-o-o… not too long ago, I struggled with understanding some emotions that I can best describe as a ball of intertwined feelings occurring simultaneously. It felt like an explosive double roundhouse kick to the gut from Ronda Rousey that left me dazed, confused, hurt, angry, scared, humiliated, and traumatized.

    And those are just a few of the emotions that converged upon my spirit in one fell swoop. But the worst part was not being able to explain or comprehend the emotions, nor that no one else seemed to understand it, either.

    Fast forward to the other side of my multifarious emotions, I discover that these “odd” feelings really don’t have one name. When artist and writer John Koenig was not able to label his emotions of pending death, he just invented one, “moriturism,” and says “it [his emotions] felt somehow okay.”

    He then created a website that serves as a dictionary describing emotions that have no name using a combination of creativity, linguistic research, and etymology to assign a name and meaning. For instance, “exulansis,” he has determined is a noun which means “the tendency to give up trying to talk about an experience because people are unable to relate to it-whether through envy or pity or simple foreignness-which allows it to drift away from the rest of your life story, until the memory itself feels out of place, almost mythical, wandering restlessly in the fog, no longer even looking for a place to land.”

    The word is a present verb from its Latin root exul, which means “to exile, banish.”

    Fluff or For Real?

    You may be wondering, if people really remember or use these words. Highly likely not, but psychologists suggest in the article that naming or labeling an emotion “might make it more manageable,” “allow us the opportunity to choose our response,” and “help to put a frame around more complex emotions.” I would agree with them, because I believe being able to name what I was previously feeling would have helped to redirect my energy because I spent a lot of time just processing my emotions and the experience.

    Others may see it as a pointless exercise that probably won’t be useful, but Koenig believes it helps individuals to understand that the same indescribable emotions they are feeling have been felt by others. The experience may also encourage the practice of honoring one’s sensitivity and personal emotions in a constructive manner. That’s a lot less exhausting than the alternative, which is running from or suppressing emotions in hopes of an exulansis.

    What do you think about “odd” emotions? Are there inventive words you’ve heard or used to describe an emotion or even an experience, whether good or bad?

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    Source by N. Ann Hall

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  • Health is Wealth – Do You Agree?

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    I agree whole-heartedly with the saying “Health Is Wealth”. If a person is not healthy then he or she will find it very difficult or even impossible to enjoy life, even though he or she may be very rich.

    If I am asked to choose one from two of the following things, which will I prefer: health without wealth, or, wealth without health? Without hesitation I will choose the former. There is no doubt.

    Wealth is generally associated with how much money a person has, that is, how rich he is. An uncle of mine is very rich. He has just about everything anyone can hope for, and some things no one dares to hope for. That is how rich he is. He lives in a huge mansion guarded by huge dobermans and sophisticated burglar alarms. He has expensive cars, furniture, paintings and other rich man’s toys. Well, he has everything except good health.

    Everywhere he goes he carries with him a bag of medicine. He has to take pills everyday for his weak heart, diabetes and hypertension. He is about sixty years old and has spent his life accumulating wealth. Without doubt he has succeeded in becoming very rich. However he has also succeeded in becoming very unhealthy too. He laments about his lack of health and says that how he wished that he was young and healthy again. Unfortunately, he cannot regain his health again.

    This example of wealth without health is not what I want to follow. It is ridiculous to have so much material wealth but being unable to enjoy it. What is the use of money when one has to take so much medicine everyday just to stay alive? How can one enjoy life when one’s body is weakened by disease and pain? No wonder my uncle laments so.

    Health without wealth is far better. That is what I have now. I do not have to worry even a bit about what I can eat or do. I eat and do what I like because my body is healthy. Of course I do not abuse it by taking drugs or overexerting myself. I take good care of my body. In that way I stay healthy.

    With health I can go about my work with joy. If I become rich, then that is fine. Then again, I may lose my riches, but that is all right too. I can always do the things I enjoy whether I am rich or not. I can play games, swim in the sea, climb hills, eat delicious fruits and appreciate the things of this beautiful Earth. This is indeed wealth – to be healthy and joyous.

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    Source by Ashley Wong

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