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The Power of Content Marketing

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WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

THE NECESSITY OF CONTENT MARKETING

Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

STATEGY FOR CONTENT MARKETING

Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

VARITIES OF CONTENT

Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

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Source by Shalini M

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July 20, 2022
Basic Affiliate Internet Marketing

All of us would love to make a little more money. Sometimes just a little to supplement an income can be a huge help. Today it is easier that you think to get a little extra cash in your bank accounts. Most of us today have our own personal websites. We can get them for free and use them as a method to keep others informed of what we are doing. You can actually turn your website into a way of making some extra cash for you. By placing some ads on your site, you have the potential to earn some cash.

When people go onto your site, if they see an ad that is interesting and click it on you receive what is known as a referral payment. The more clicks the better. Gradually your earnings will increase as your website gets viewed.

You’re not likely going to get rich with just your own personal website. However, it is a way to get started. There may come a time when you create another site and you can start turning this into a money making venture as well. You could sign up for an affiliate program and make money through their ads. To do this well you need to think of an appropriate affiliate program that readers of your site would appreciate. For example, if you site is about pets, you may want to look for affiliates that work with pet supplies, pet food or veterinary services. You’ll want to have affiliates that will enhance your site. Having ads for rare books or sporting goods on a pet’s website isn’t going to attract too much attention.

Once you have a site up and running, you need to get a list of affiliate companies that will give you their advertising banners. There are loads of companies on the net that will help you. You can also get performance statistics on them as well. You will be able to track how much you will earn and how you will be paid. Once you get a few banners onto your site you’ll be able to check the progress for yourself.

Two companies that are incredibly popular are commission junction and link share. These will both help you find affiliates for your website. They have loads of good, accurate information available on what companies would be best and how well they perform.

Signing up for one of these affiliate programs is easy. You will be asked for personal information so don’t be put off. This is necessary because they will be paying you commission money. You’ll be expected to give your social security number as well as take information. Once you sign up you will need to think about which programs to choose.

Commission junction has all of the information available on which companies pay which rates of commission. They also have information on how well and timely they make their payments. If a company is a shaky reputation, commission junction will know about it.

If you’re looking to make a little more money then it is easy. Why not take the first step and turn you personal website into a way to make cash. Fill up those blank spaces with advertisements and let the money roll in. you can always expand and create different websites. They more ads you can get the better. Affiliate programs are great ways to help you earn money. You can start off small with your own site and then expand into other areas. Eventually, you could build your own affiliate business. Look into affiliate marketing. It could be quite lucrative.

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May 4, 2022
Affiliate Marketing and Pay Per Click

Do you want to make more money? Do you want to turn that computer you spent so much money on into a cash cow? Well it is possible. It won’t happen overnight but with time and hard work you’ll soon be working from home if you choose.

Do you currently have a website? Do you wonder why it isn’t making you any money? You keep posting great content, wonderful writing samples and articles but still your balance is zero. Well perhaps you need to expand your horizons. By signing up for pay per click affiliate sites you can soon see cash going into your account simply by maintaining your site.

One of the most popular Pay per click programs is Google adsense. Google Adsense will take care of the advertising for you. When you sign up, your site will have new advertisements and banner places in the open spaces. If anyone visits your site and clicks on one of the ads, you get a referral payment. Again, Google takes care of the ad placement allowing you to concentrate on increasing the traffic to your site.

Joining a scheme such as Google adsense is a good idea. They will help to promote your site and advise you on how to increase your traffic.

If you have been maintaining your website for a while, you probably know that one of the best ways to attract traffic is through the use of keywords. The right keywords will have them flocking to your site. The wrong words will have them running in droves. Sites such as Google adsense can help with this as well. They operate Google ad words. This will help maximize the key word usage and help get the correct one for the most traffic. Google does charge for this service so you need to be sure it is worth it before you buy. You don’t want all of your profits ate up by the ad words scheme.

When you sign up for Google adsense, you can be assured that page appropriate ads will be places on your webpage. If you have a pet care site then things related to that topic will be placed. Obscure and ads that have nothing to do with your page are not likely to impress your reader or increase your earnings.

Google Adsense is only one example of search engines that offer a pay per click money making service. There are hundreds of others. One of the most notable is Yahoo publisher. It functions in much the same way as Google adsense and offers a similar style of service. Which one you choose will largely depend on you. If you have several sites, you could try both schemes. See which one is better and go with that one.

If you have a or several web pages that just seem to be doing nothing, then look into a pay per click program. Sites such as Google adsense and yahoo publisher will do most of the hard work for you. They will place the ads and decide which ads will be best for your site. This will leave you time to do the most important thing; increase your site traffic and eventually your ad revenue. If you have websites, look into pay per click. The service is free so you have nothing to loose.

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May 4, 2022
Thrifty car rentals – Getting thrifty car rentals

Getting thrifty car rentals

When planning to travel to other countries or even just to a different state, car rental has always been a must especially for traveling business men who need to go to one place to another. However, is spite of whatever “status” they may have, business men as well as ordinary travelers still opt to find and avail of the most thrifty car rentals that they could find. Thrifty car rentals usually abound, whether it be on directories, the internet or wherever it is that you can find service advertisements. It really just a matter of choosing the best thrifty car rental for you and your needs.

Convenience is always a must whenever a person travels, this is pretty much while a lot of people opt to avail of thrifty car rentals, aside from having the convenience of being able to go whichever place they want without the hassle of hopping from one kind of mass transportation to another, they still get good value for their money.

A good example of a reputable thrifty car rental service company in the country is the Alamo car rental company. A lot of people actually recommend availing its thrifty car rental service, because of aside from being practical, they provide good and efficient service to their customers. From providing their customers with a wide range of vehicles to choose from, cars, RVs, basically just whatever type of vehicle that you may need for you travels. They also have various travel programs that you can choose from, this thrifty car rental has actually created various customer programs to suit each and every one’s needs and demands. From corporate programs to government contractor programs, thrifty car rentals surely is their line of expertise.

Another good reason for choosing the Alamo car rental service as your thrifty car rental option, is their strict adherence to quality of service, they’ve really made a name fro themselves by making sure that their customers needs are always kept and they’ve made it a point to keep their good customer feedback by assuring their customers (as well as those who are just browsing) that they provide quality, yet thrifty car rentals.

Thrifty car rentals should never really be a hassle to your traveling needs (or demands), it is pretty easy to land on a huge list of companies that are able to provide quality yet thrifty car rentals. Just be sure to keep a keen eye on the companies that you are choosing from, unfortunately, is spite of a lot of thrifty car rentals who really do try to make an honest living by providing good, quality service to its customers, some sleazy thrifty car rentals still circulate in the market. Be sure to be cautious still when choosing, some may offer really low rates but their cars may be not of real good quality, simply put, the reason why they’re offering thrifty car rentals may be because of their defective cars.

Look out for “signs” when you’re choosing. Ask around, from your family, friends, colleagues and especially your travel agent in which of these thrifty car rentals would they actually recommend. Weigh out your options based on your needs, wants and most importantly, you budget. Of course, having a limited budget shouldn’t really just force you to end up settling with just any thrifty car rental service, shelling out a little more may not really hurt you. In the end, when it comes to looking for thrifty car rentals, it really is more of the quality of service that they provide which should matter to you.

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April 15, 2022
History of advertising

Egyptians used papyrus to make sales messages and wall posters. Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in Ancient Greece and Ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient advertising form, which is present to this day in many parts of Asia, Africa, and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BCE.

In ancient China, the earliest advertising known was oral, as recorded in the Classic of Poetry (11th to 7th centuries BC) of bamboo flutes played to sell candy. Advertisement usually takes in the form of calligraphic signboards and inked papers. A copper printing plate dated back to the Song dynasty used to print posters in the form of a square sheet of paper with a rabbit logo with “Jinan Liu’s Fine Needle Shop” and “We buy high quality steel rods and make fine quality needles, to be ready for use at home in no time” written above and below is considered the world’s earliest identified printed advertising medium.

In Europe, as the towns and cities of the Middle Ages began to grow, and the general populace was unable to read, instead of signs that read “cobbler”, “miller”, “tailor”, or “blacksmith” would use an image associated with their trade such as a boot, a suit, a hat, a clock, a diamond, a horse shoe, a candle or even a bag of flour. Fruits and vegetables were sold in the city square from the backs of carts and wagons and their proprietors used street callers (town criers) to announce their whereabouts for the convenience of the customers.

In the 18th century advertisements started to appear in weekly newspapers in England. These early print advertisements were used mainly to promote books and newspapers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly sought after as disease ravaged Europe. However, false advertising and so-called “quack” advertisements became a problem, which ushered in the regulation of advertising content.
19th century
Edo period advertising flyer from 1806 for a traditional medicine called Kinseitan

Thomas J. Barratt from London has been called “the father of modern advertising”. Working for the Pears Soap company, Barratt created an effective advertising campaign for the company products, which involved the use of targeted slogans, images and phrases. One of his slogans, “”Good morning. Have you used Pears’ soap?” was famous in its day and into the 20th century. Under Barratt’s guidance, Pears Soap became the world’s first legally registered brand.

Black figure vessel with double alphabet inscription, showing new letters ΥΧ[Φ]Ψ, and ΥΧΦΨΩ.

An advertising tactic that he used was to associate the Pears brand with high culture and quality. Most famously, he used the painting Bubbles by John Everett Millais as an advertisement by adding a bar of Pears soap into the foreground. (Millais protested at this alteration of his work, but in vain as Barrat had bought the copyright.) Barratt continued this theme with a series of adverts of well groomed middle-class children, associating Pears with domestic comfort and aspirations of high society.

Barrat established Pears Annual in 1891 as a spin-off magazine which promoted contemporary illustration and colour printing and in 1897 added the Pears Cyclopedia a one-volume encyclopedia. From the early 20th century Pears was famous for the annual “Miss Pears” competition in which parents entered their children into the high-profile hunt for a young brand ambassador to be used on packaging and in consumer promotions. He recruited scientists and the celebrities of the day to publicly endorse the product. Lillie Langtry, a British music hall singer and stage actress with a famous ivory complexion, received income as the first woman to endorse a commercial product, advertising Pears Soap.

Barratt introduced many of the crucial ideas that lie behind successful advertising and these were widely circulated in his day. He constantly stressed the importance of a strong and exclusive brand image for Pears and of emphasizing the product’s availability through saturation campaigns. He also understood the importance of constantly reevaluating the market for changing tastes and mores, stating in 1907 that “tastes change, fashions change, and the advertiser has to change with them. An idea that was effective a generation ago would fall flat, stale, and unprofitable if presented to the public today. Not that the idea of today is always better than the older idea, but it is different – it hits the present taste.”

As the economy expanded across the world during the 19th century, advertising grew alongside. In the United States, the success of this advertising format eventually led to the growth of mail-order advertising.

In June 1836, French newspaper La Presse was the first to include paid advertising in its pages, allowing it to lower its price, extend its readership and increase its profitability and the formula was soon copied by all titles. Around 1840, Volney B. Palmer established the roots of the modern day advertising agency in Philadelphia. In 1842 Palmer bought large amounts of space in various newspapers at a discounted rate then resold the space at higher rates to advertisers. The actual ad – the copy, layout, and artwork – was still prepared by the company wishing to advertise; in effect, Palmer was a space broker. The situation changed in the late 19th century when the advertising agency of N.W. Ayer & Son was founded. Ayer and Son offered to plan, create, and execute complete advertising campaigns for its customers. By 1900 the advertising agency had become the focal point of creative planning, and advertising was firmly established as a profession. Around the same time, in France, Charles-Louis Havas extended the services of his news agency, Havas to include advertisement brokerage, making it the first French group to organize. At first, agencies were brokers for advertisement space in newspapers. N. W. Ayer & Son was the first full-service agency to assume responsibility for advertising content. N.W. Ayer opened in 1869, and was located in Philadelphia.

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April 15, 2022
Google Adsense Alternatives

Google Adsense Alternatives

Many people have started using Google's AdSense program, but there are some who find it a bit too uncertain or merely not suiting their own requirements from an ad program.

But thankfully for such people, there are many alternatives to AdSense which attempt to alleviate some of its shortcomings. Here is a list of the most noteworthy ones from the lot with a description concerning each one.

AllFeeds (http://www.allfeeds.com/?action=publishers)

AllFeeds has a great pool of online advertisers to choose from. It also features many display formats that you can choose from. These include banners, buttons, XML feeds, DHTML pop-ups and so on. It also features real time reporting of your ad status. The site will mail a check every month, provided that you earn more then $25.00, while rolling over earnings for the next month if you don't. Another interesting thing about AllFeeds is that it integrates with Google AdSense, maximizing your earnings with AdSense.

MarketBanker (http://www.marketbanker.com/mb/sell.php)

MarketBanker allows you the unique possiblity to set the pricing for your site. It also allows you to allow or reject any link that appears on your site (although AdSense itself does a very good job of this as well, with URL filters) There's also a statistics section which will allow you to see how well your site is doing. The ads are small just like AdSense's and they're just as easy to set up. Also, registration for MarketBanker is free.

BidClix ( http://www.bidclix.com/PubTop.html)

BidClix is different because it has advertisers compete for clicks on your site, which in turn is meant to generate the highest possible profits for your page. It also has a very large pool of advertisers which ensure there are plenty of people to choose your site. However, it does require more polish on site contents then AdSense. As most sites, real time statistics are available and its very easy to get started with this service, but it's also very flexible.

Chitika (http://www.realcontext.com/index.php?option=RealContext:+Contextual+Targeting+Engine)

RealContext uses Artificial intelligence to retrieve the most relevant ads for your page. And there's an extra feature which makes RealContext unique as well. Keywords are selected based upon which previous selections payed off and which didn't. That means there's a constant feedback process that ensures you gain better revenue from your ads. It also supports blocking certain adds and child-safe filtering and many more options.

AdHearus (http://adhearus.com/webmaster.php)

AdHearus is a very feature-packed contextual ad provider. As with AdSense, advertisements are targeted but it doesn't stop here at all. The ads are very flexible, you can select from text-ads, banners, rectangles, pop-ups, pop-unders or skyscrapers. You can also display your own ads, through rotation, both on your site and on other affiliate sites, which makes AdHearus a hybrid with conventional advertising technologies. There's a very comprehensive on-line real time reporting feature and, as usual with such services, starting out is free and it's a breeze.

AffiliateSensor (http://www.affiliatesensor.com/)

AffiliateSensor has highly customizable ad blocks, which you can make for yourself with an easy to use on-line interface. You also get realtime reporting with clicks-by-domain, page and refferer. There's integration with Google AdSense as well, through the google_alternate_ad_url so AffiliateSensor can be used as a substitute for Google PSA's (Public Service Ads).

Kanoodle Bright Ads (http://www.kanoodle.com/about/brightads.cool)

Kanoodle's offering allows publishers to get ads related to topics or segments, and not the traditional keyword oriented ads. The site also groups publisher sites with advertisers by hand to ensure high-revenue generating ads. And speaking of revenue, the amount of money you receive is a clear 50% share of the amount of money Kanoodle recieves for an advertiser.

TargetPoint (http://publisher.targetpoint.com)

TargetPoint is oriented more towards content publishers. It offers full control over the look the ads, statistics over your site's overall performance and better revenue. It's free to register and you earn a guaranteed 60% of the total revenue. You can get payed with Paypal of Bank checks and (most times) wire transfers as well.

Clicksor (http://www.clicksor.com)

Clicksor will earn you as much as 60% from the amount of money your website produces. What you get is about the same as AdSense, there are targeted text ads, you can view the revenues from your website in real time. You can receive money via PayPal or through a check every two weeks, provided that you have earned more then $50. If you haven't made that much, your earning roll over to the next period

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April 15, 2022
Adsense and the Web Surfer

Adsense and the Surfer

AdSense is an easy program to grasp: it's a great form of an advertising bringing a lot of benefits to every person in the chain. And of course, seeing the results it can have on a business (and a publisher) people encourage this form of publicity.

For the browsing audience this is probably the most straightforward model available, because they can be directed to a lot of new sites they wouldn't have otherwise found. Needless to say, if you have an AdSense banner on your site, and a large number of visitors you'll know it offers a great financial benefit.

But why does it work for the people clicking the links, as opposed to a standard approach?

It is aided by today's society. With bloggers and information based articles on the internet, people may be encouraged to complete purchases, which adsense can provide links to relevant suppliers whilst also benefiting the publisher.

And the good thing about this is that it works for site visitors as well. In fact Google realized that by pleasing the people who are looking for something, and directing them to what they need faster, everybody wins.

It is because of this that a lot of websites promote through AdSense in both content and search. They do it because they ultimately learned that it works for everyone.

If we look in the past, we can realize that this kind of publicity has a great impact over the people, especially in the last few years. When we enter on a web site and we see a graphical banner, our first idea is to cancel it out of our mind, because it's of no concern to us.

That's why traditional banner advertising is wrong. It's precisely because people are becoming savvy that they don’t look at a flashy banner because they think they'll be losing their time with it.

We've gotten accustomed to banners that don't interest us. And we're accustomed to them having nice graphics. So we naturally associate the two things and think that a banner with nice graphics has nothing to tell us.

But we might look at a text-ad because we've grown accustomed to them being targeted at what we're looking for. Basically these advertisements have marketed themselves into being looked at by any visitor.

This is a typical "no fluff, just stuff" situation. And in the end it means the visitors will see what they're interested in, not some random cool graphics you throw at them.

As stated above, site visitors adopt this advertising mechanism, because it is efficient in leading them to pages of interest and can offer ton of things they really want to see. Someone coming across an article on adsense was probably looking for shoes or doing research on shoes when they came across the article.

And most importantly for everyone, including visitors, this scheme can only improve as the process gets further refined to make ads more relevant to what you're looking for, not just a couple of keywords on a site.

Nowadays, it is because of AdSense that Internet surfers are looking after more interesting related things from banners, and the companies behind the site (Google and the advertiser) need to have better ideas to display, as expectations have increased a great deal.

So could "Do no evil" actually work in today's cut throat competitive marketplace? Well, as you can see it can and it does. And you, as a visitor are the one who gets to enjoy this the most. Advertising becomes less of a burden and more of a benefit, and is still a benefit you can choose to ignore.

Less obtrusive banners; banners that you're actually likely to be interested in and click means you'll be less annoyed by surfing the web and feel like you as a visitor being offered a relevant service.

Although some may feel reluctant to read articles that are there purely to compel consumers, undoubtedly without this consideration they are useful. Ultimately the adverts mean that you don’t have to go back to your homepage every time you are compelled to complete a purchase.

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April 14, 2022
Ways to Make Cents at Home

Ways to Make Cents at Home

In the midst of all these skyrocketing prices, come the how’s, ways and means to save money and earn extra.

There are creative but practical ways you can engage in to help the family save and at the same time earn extra. The things that have been sitting in your attic for sometime and those that become all too familiar and useless might mean extra bucks. This way, it saves you space, cleaning materials and containers. This reduces maintenance expenses.

Garage sale at home is a save-and-earn endeavor for starters. Look at the success of flea markets where people can buy almost anything at a lower price but large amount of income for vendors.

How to maximize the potential of flea markets and bargain sales to help you save? Primarily, a flea market is a place where almost all who have something to sell can sell for tremendously lower costs but good quality items. If you have the right tools and enough preparation for a day’s trip to a flea market, then you are ready to go with some handy tips:

1.   Ready your tools, maps, measurements and cash:
•   easy-to-carry tool kit with screwdrivers, pliers, tape measure, pencil, ropes, set of swatches, paper and plastic bags and boxes;
•   floorplan measurements;
•   maps, directions and phone numbers;
•   bring enough cash and checks for high-priced items;
•   dress yourself appropriately for bargain hunting.
2.   Early birds usually get the best selections.
3.   Keep a critical eye during shopping.
•   Be ready to negotiate and haggle on the prices of items.
•   Items sold here have greater possibilities, either you can redecorate or repaint them to make it look unique and attractive.

How to make this activity an earning endeavor? After your hands-on training in an established flea market, hope you took note of your observations and ideas; it is time to try out on your own.

Bear in mind five things crucial to garage sale success: location, date and time, variety of goods, organization/presentation, advertisements and prices.

•   Spot a strategic location where people can access and drop by easily. Your house is the perfect venue for this. Weekends are the best to schedule your sale.
•   During your cleaning session, take note of candidate items for the sale, label them (keep, for repair, must go) and give them a brand new look.
•   Organize them well according to prices, use arrangement styles, decide on the tables, baskets and boxes for the items and decorate your venue with fabrics and other helpful materials.
•   Lower your prices. The idea here is to dispose of the things but earn from them reasonably.

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April 14, 2022
The Sorry State Of Nigeria’s Judiciary Among Others Makes The Battle Cry For A Revolution Inevitable By Francis Adewale

Lawyers

“Those who make peaceful revolution impossible will make violent revolution inevitable.”
– President John F. Kennedy (1962)

This week may be one of the worst weeks for Nigerian judiciary and they might have made the much vaunted Sowore’s revolution inevitable. The first salvo was the list of judges released by the National Judicial Council replete with the names of their sons and daughters as well as hangers on. Second is the farcical decision in EFCC vs Kalu where the Supreme Court “suo motu” created a new section to the constitution of Nigeria by vacating a conviction duly given under an extant law. The strange rationale by the Supreme Court is that the presiding judge, now elevated to the Court of Appeal should not have pronounced the sentence. The Court conveniently ignored the fact that the accused counsel had invited the judge to come back and continue the hearing by a formal letter!

Gone are the days when Nigerian judiciary is famously celebrated as the last bastion of defense for the common man. The days of Kayode Esho, Chukwudifu Oputa, Muhammed Uwais is long gone. Our judiciary is no more like Caesar’s wife, above board. The problem however is not necessarily down to the hydra headed monster of corruption alone but a more sinister evil called, nepotism. It is my humble opinion that an opaque process for selection of judges led us to where we found ourselves this week. And the problem did not start with the current chief justice. The dysfunction and bastardization have been long in coming, and as we will find out in this piece, the cancer has eaten deep into the fabric of this nation. The revolution is inevitable.

Lawyers

Google

What precipitate this write up is a social media post by a good friend of mine and I obtained his permission to repost his comment with my personal edits:
“It took Orji Kalu only 4 months including Covid lockdown challenge to move from the High Court to Supreme Court to get his so called sound judgment from Supreme Court while it took ten years to get his case completed at the High Court level. Ten good years! And we are told justice in Nigeria is not cash and carry? The Supreme Court is preparing the ground for a revolution and very soon something extraordinary will take place. The same Supreme Court that will give 2021 and 2022 court date for poor defendants, sat and summarily decide a case within 4 months while cases of those facing a life sentence languish in the labyrinth of jungle justice!”

My first response to the post, is to retort that the problem did not start with judiciary, but they seem to have led the “nunc dimitis” for the internment of democracy in Nigeria. The judiciary may have pushed us to the praecipe but they were not the only one. We all recalled the impunity days of PDP rule and how they ride roughshod on people’s right, celebrating acquisition of jets obtained from corrupt practices while hordes of masses suffer the indignity of scrapping for foods from the gutter. Towards the end of that era, we all thought, if we can just get a man of integrity into Aso Rock, someone who will brook no atom of corruption, we will change the country. The election of 2015 seems to have lulled Nigerians into thinking that all we need is someone or a duo with integrity, so we elect Buhari and Osinbajo, a puritan and a pastor and went home satiated. What we were not prepared for or more appositely choose to ignore is the fact that the vehicle that brought them into governance is none other than the decrepit system that PDP used to feather their nest. In the first 4 years, we were told that the problem is with the National Assembly where the legistlooters shifted their control of the vortex of power in Abuja, opposing every anti-corruption moves of the executives. Then come the last election where the ruling party now controls the executive and legislative arm, but corruption runs through the gamut of the judiciary and Aso Rock looks the other way while nepotism festers in its rank.

It is as if the cancer has completely swallowed up the entire fabric of the nation. Cases involving the poor dragged on for years while those who can afford senior advocate can get quick justice. Many warned that this will sound the death knell of democracy in Nigeria. Every attempt to even build on free and fair election has been truncated by the judiciary. What with the recent confounding judgment from Imo and Bayelsa. Our two gargantuan political parties now owned our judiciary lock, stock and barrel. They sit in smoke filled rooms to determine who will be governors, legislators and judges, and those who will play ball are readily appointed as pawns in the chest board of the Nigerian ruling class, wives, nephews, cousins, sons and daughters are made judges and senior advocates overnight without recourse to any modicum of meritocracy. A friend of mine recently quipped that the problem of nepotism is not just that it defeats meritocracy and breeds mediocrity but that it infects the entire body politics and renders it comatose. Corruption can be traced, and ill-gotten wealth recovered but nepotism is more sinister. Those who obtain position of power and authority through nepotism hold fealty only to their masters who appointed them. Such appointee will readily twist the constitution, made up section that does not exist all at the behest of their “godfather”. It is insidious and evil.

I graduated from Nigerian Law School 30 years ago, after an excellent stint at Great Ife. My class at Ife, drawn from the north, east, west middle belt and south-south has in its rank some of the best legal minds any country will be proud of. We graduated with high hopes to take on the world and change the land. Few of us found ourselves abroad on scholarship where we flourish and excel. Those in legal practice in Nigeria, either at the federal or state ministry of justice or private practice are the ones my heart bleeds for, especially those without access to members of the National Judicial Council. I have had the privilege to advance my career abroad as an attorney and public defender. I frequently sit on panels that recommend colleagues for appointment as judges in a fair, open and transparent process; something my colleagues in Nigeria could only dream of.

When I look at the state of Nigerian legal practice my heart bleeds. The career growth of colleagues in the legal profession in Nigeria is stunted not for lack of excellence but influence in the right place. Influence peddling is an art form in Nigeria and politicians used to have the exclusive preserve of selling it to the highest bidder, but our Judicial Council seems to have mastered the art. The problem will not be this pronounced if the sons and daughters they are foisting on Nigerian judiciary are steeped in the Nigerian experience or have a modicum of merit. As many of my colleagues are apt to complain, majority of the recent appointees hardly spend few years in Nigeria. They all went to schools abroad. Totally devoid of the Nigerian experience, and constantly removed from the everyday life Nigerians suffers under. Majority of them lives in the gilded mansions of their forbears in Abuja and other state capitals, where they are rarely touched by the “better angels of our nature” to use the phrase coined by Abraham Lincoln. It is therefore no surprise that they care only for what their “godfather” demand.

Let me however warns that the biggest mistake we could make is to think that the rot is only in the heart of our judiciary. Think again. Nepotism is next door, next street, next town and everywhere in Nigeria. It rampages through the land, be it North, East or West. Just look at our churches and mosques, who do you see minister or lead the prayers when the founder/visioner is not around? You guess right, if you say their sons and daughters. Gone are the days when Pa Fadayomi push to have a meritorious doctor of aerodynamics succeed him. Gone are the days when the leader of the faithful in Nigeria is selected by their aptitude in the knowledge of the Quaran. Nowadays, the exit of the leader is the beginning of the reign of the progeny. It has infected our colleges and universities, scholarship and opportunities that used to be available on merit are now exclusive preserve of the vice chancelor’s children and family members. Woe betide the school senate members that dare ask questions. Advertisement for jobs that has already been reserved for the children of the privileged are means to extort money in the form of application fees a la Abba Moro immigration recruitment scheme. A recent recruitment without advertisement at our apex bank reported by Sahara Reporters shows that successful applicants names were picked out of the rolodex of the governor. Commercial Banks staff are not an exemption, they are either recruited based on sex appeal or influential ministers/senators’ “recommendation” which doesn’t come easy for the educated but less privileged applicants.

A friend concluded an animated discussion on social media on this issue with a distinctively Nigerian resignation: “It is clear that those who do not want things to work properly in Nigeria are more powerful than those who are working towards finding solutions to our problems.” Again, my response is what do we have to lose if we embrace Omoyele Sowore’s revolution, even with its youthful disdain for experience? Especially when our current experienced leadership seems to treat the Nigerian masses with contempt. Look at it this way: They do not need our votes to win election, as they could procure midnight judgment in Abuja a la Bayelsa and Imo. They do not need to legislate to fill any lacunae in our constitutional experience as the Supreme Court proved in Kalu’s case. In fact, as long as oil flows and they have the means to fill their Cayman Island bank accounts, we may as well not exist. Greed and avarice have become the directive principle of Nigerian ruling class. To rescue ourselves from their vice grip, we need revolution now!

Francis Adewale
Tioluwanimi@gmail.com

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May 9, 2020
Police: Where is Mubarak Bala? By Leo Igwe

Leo Igwe

As it stands now, the fate of Mubarak Bala, Nigerian humanist who was arrested last week is unknown. Nobody is sure if Mr. Bala is alive or dead. If he is alive, no one knows the conditions of his detention. Mr. Bala was last seen on April 29, 2020, a day after police detectives from the Kano State Command arrested him in Kaduna.

As soon as the information reached me that Mr. Bala was in the police custody, I contacted the Commissioner of Police (CP) in Kaduna and the Police Public Relations Officer (PPRO). They confirmed the arrest of Mr. Bala but could not provide details. They made it clear that Bala’s case was not their case and that Bala would be transferred to Kano for investigation. They declined to disclose the reason for the arrest and if Bala’s case could be transferred to Abuja or any other neutral place.

Leo Igwe

After speaking with the police officers in Kaduna and it was obvious that Mr. Bala would be taken to Kano, I tried to interact with the chief police officers in Kano. I rang up the Assistant Inspector General (AIG), the CP, and the PPRO in Kano. The AIG said he did not know about the case and asked me to contact the CP, that the case must be with the state command. I called the CP and he confirmed that there was a petition against Mubarak Bala at the state command. That they had ordered his arrest in Kaduna. He said that they were waiting for him and asked me to go and get a lawyer. I could not reach the PPRO on that day. I called him several times but he did not pick his phone. The following day I called the CP several times, he did not pick the phone. I eventually got through to the PPRO after several attempts but he was more interested in knowing my relationship with Mubarak. He repeatedly asked me if I was among those encouraging him to make blasphemous posts on Facebook. I urged him to allow the lawyer to meet with Mubarak. The lawyer has gone to the state police command on three occasions without seeing Mr. Bala. The police officers that he met claimed that they had no knowledge of Mr. Bala’s case and where he was detained.

As it stands now, the whereabouts of Bala is unknown. No one has seen him since the police moved him to Kano. In fact, no one can confirm if Mr. Bala is dead or alive. The police have a responsibility to provide information about Bala’s current state. They need to disclose the conditions of his detention. The police cannot indefinitely keep Bala in custody. In fact, it is illegal for the police to detain a person without charge beyond 48 hours. So the police have a responsibility to produce Bala, give him access to a lawyer, charge him in a court, or unconditionally release him.

For now, the police need to provide answers to these very urgent questions: where is Mubarak Bala? Is he dead or alive?

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May 9, 2020