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  • Breast Cancer The Cure

    Breast Cancer The Cure

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    You have my permission to publish this article electronically or in print, free of charge, as long as the bylines are included. A courtesy copy of your publication would be appreciated.

    Breast Cancer The Cure

    There is no known cure for breast cancer. More than 1.5 million people will be diagnosed with breast cancer this year worldwide. Scientists don’t know why most women get breast cancer, yet breast cancer is the most frequent tumor found in women the world over. A woman who dies of breast cancer is robbed of an average of nearly 20 years of her life. Breast cancer knows no social boundaries. It’s a disease that can affect anyone. Some prominent women who’s lives that have been touched by breast cancer include Jill Eikenberry actress age 52; Peggy Fleming age 49 figure skater; Kate Jackson age 50 (Charlies Angels); Olivia Newton-John age 50 actress singer; Nancy Reagan age 77 former first lady; Melissa Etheridge age 43 singer; and the beautiful Suzanne Summers actress. These high rates of breast cancer are not acceptable to the women of the world and must be met with scientific research that provides results.

    Despite over a decade of research, and more than $1.7 billion spent, hundereds of women worldwide are dying from breast cancer every day. Yet doctors don’t know how breast cancer starts or how to cure it. Doctors are still approaching treatment for breast cancer in the same old fashioned ways: surgery, radiation, and chemotherapy. Barbarick treatments…And scientists keep doing the same old redundant research that’s simply not working. It doesn’t have to be that way. Gen Cells Cures is a scientific biotechnology company that is focused on a cure for breast cancer. The company is dedicated to curing breast cancer before it’s too late for you. We’re not interested in a cure in five, ten, or twenty years from now. We want your cure for breast cancer within a year or two. We don’t want you to have to under go surgery, radiation, chemotherapy or take toxic drugs.

    Why Gen Cells Cures? You can search the medical journals; you can search the internet until your blue in the face. You will find the same old news which is no new news about breast cancer research and treatments. Breast cancer research is locked up in a black whole. Gen Cells Cures is approaching the cure for breast cancer from different angles and using tomorrow’s scientific technologies today. Our expertise is in stem cell research and genomics. Malfunctioning stem cells have already been linked to the development of breast cancer. We’re not talking about using generic stem cells from an egg and sperm cell. There is no genetic match for you with the politically controversial generic stem cells that are always in the news. The isolation of cancer stem cells, coupled with our understanding of genetic mutations causing cancer, and our knowledge of genomics will result in ways to eliminate cancer cells while sparing normal breast tissues.

    Genetics and Breast Cancer

    People will tell you to accept what you can’t change…Your genetics, your genes, the genes your mother and father handed you when you were born that came with their particular genetic make-up. Most inherited cases of breast cancer have been associated with two genes: BRCA1 and BRCA2. The past five years has been a period of unparalleled discovery in the field of genetics, genomics, and stem cell research, but these discoveries are not being applied to breast cancer treatments. A job that Gen Cells Cures definitely wants to get our hands dirty in. Recently researchers have found that by blocking a gene called beta1-integrin the growth of tumor cells can be stopped. When this gene was removed the tumor cells quit growing. You don’t have to accept the genes that you were given at birth. Gen Cells Cures will be able to manipulate your genes to cure your breast cancer.

    Our Cancer Stem Cell and Genomics Program will bring together the top scientific minds in the world under one tin roof to maximize the use of diverse approaches to the understanding of cancer genomics fused with stem cell solutions. Gen Cells Cures isn’t looking for a multi-million dollar biomedical research center like the Stowers Institute in Kansas City, which is a medical center to be admired. A rented tin shack will do just fine. Of course, we would accept hand-me down michroscopes from the Stoweres (billionaires who bought their own multi-million dollar biomedical research center) if they would be gracious enough to grant them to us or we would accept a small prime the pump check to move forward with our research. The Stowerses and all the scientists from the Stowers Institute have an open invitation to visit our lab in the Caribbean. What we are looking for is a cure for breast cancer to stop the humiliation, pain and suffering this menace to society causes millions of women and thousands of men worldwide, and not a new biomedical center… Every dollar invested with us goes into pure medical research and equipment. The same offer goes out to all the millionaires and especially the billionaires of the world. People that come to mind are: Paul Allen, Bill and Melinda Gates, Jon Huntsman, William and Alice Goodman, Ann Lurie, Jamie and Karen Moyer, Harold C. Simmons, Alfred Mann, Sumner M. Redstone, Michael Milton and the Palm beach billionaires, there are simply too many to mention. The combined wealth of the three Microsoft billionaires alone is more than ten times the amount spent by the U.S. Federal Government on research to fight cancer and other deadly diseases. We know we’re in the wrong business to become billionaires ourselves. This kind of biotechnology has never produced even one billionaire. It’s the cure for breast cancer that we want.

    Simply put the cancer research organizations are funding the wrong researchers. It’s time to go outside the normal research channels. Do something different. The same story year after year after year and no cure. These unmotivated researchers just aren’t getting results. Let someone else have a shot at it. It’s time to try something new and different. A different approach. There are races for the cure, golf tournaments for the cure, there are walks for the cure, there are foundations for the cure. These foundations have been funding the same ineffective research for more than twenty years now. These foundations have been betting on the wrong horse. Joining the crusade won’t help if the research being done doesn’t take on a twenty-first century scientific approach. It’s been time to move forward scientifically for five years now. But today’s breast cancer researchers are stuck in a twentieth century mind-set. The Excuse is someday we’ll find the cure, but someday doesn’t help today’s victims of breast cancer. We need top notch scientific action today.

    The genetics are out of the bottle and stem cell research is moving forward whether the U.S. government likes it or not. Gen Cells Cures has moved off-shore to the Caribbean to avoid the political controversy over stem cell research. I am sure you won’t mind a walk on the beach with me to talk about your cure for your breast cancer. Once we have the cure we can take the cure from the bench to the patient without a long and costly wait for FDA approval. There are many advantages to not having big brother breathing down your neck. The governments of the United States and Western countries have nothing to offer except road blocks, red tape and detours. Our patients don’t have time for political smoke and mirrors. With a little luck we could have your cure before the time comes that you need that dreaded surgery and chemo.

    Our gifted world-class researchers are visionary and have been schooled in winning and have courage, creativity, can-do attitudes, burning desires, unfaltering belief and an obsession that they will be there first. By first we mean years ahead of the other biotechnology companies. Like determined, fighting NASCAR drivers our scientists are living to take the chequered flag of biotech and win the coveted race for the cure for breast cancer.

    Focused on breakthrough discoveries, Gen Cells Cures nurtures a culture that encourages high standards of excellence, original thinking, hard work and a willingness to take risks. Our world-renowned scientists believe in themselves and its belief that gets us there. The company will seek to develop a work environment that is results focused and team-orientated. We compete against time. Though we compete intensely we maintain high ethical standards and trust and respect for each other. Quality is the cornerstone of all our activities. We seek the highest quality information, decisions and people. Our success depends on superior scientific innovation. We see the scientific method as a multi-step process which includes designing the right experiment, collecting and analyzing data and rational decision making. It is not subjective or emotional but rather a logical, open and rational process.

    Our success comes from one simple fact; we are committed to being a science-based, patient-driven company, driven by that one special breast cancer patient…you.

    Gen Cells Cures lost most of our one million dollar start-up money in offshore bank scandal and currency devaluation last year. We are now actively pursuing financial support. Unfortunately, the Gen Cells Cures team is made up of great scientific minds and not great marketers, salesmen, or fund raisers. Yes, we are looking for a millionaire or billionaire without a cause to support our work, but if you are not our wealthy saviour, we welcome any help, be it financial or a donation of your time. The scientific team is on stand-by. What we’re lacking is the funding to go forward. We could use motivated salesmen to sell our research, fund raisers, skilled internet marketers or someone just to pass out flyers or mail out promotional material. We could use help from the media with publicity stories, ads and promotions to get the word out. We are particularly interested in looking for assistance from the billionaires of the world; there are approximately 600 in the world. Billionaires like Sergey Brin and Larry Page (Google billionaires), Rupert Murdoch, Ted Turner, and Oprah Winfrey and others who control the media could get our life-saving message to the world fast. We are also hoping that some of my celebrities friends will come forward and spread their wings to help support our breast cancer research: Steven Seagal, Charlie Sheen, Wesley Snipes, Danny Glover, Erik Estrada, Tom Arnold, Dolph Lundgren, Roger Clinton, Bill Clinton, Usher, Hulk Hogan, Ivana Trump, John Secada, Sylvester Stalone, Arnold Schwarzenegger, Mike Reno, Richard Branson, Cindy Crawford, Cher, Demi Moore, Michelle Pfeiffer, and other stars that I have had the good fortune of meeting in person and others celebrities that I hope to meet in the future. (Photos of Gerald and the stars can be viewed at his promotional group listed below.) I am waiting to get my photo with Suzanne Summers!

    Gen Cells Cure offers more than hope. We can do the job. If you’re going to eradicate cancer you have to have the right people doing the right research. One thing is for sure. We couldn’t do any worse than what the scientists before us have done. Which is virtually nothing! Help us alleviate the pain and suffering. Together, with your help, we can cure breast cancer.

    Article by Gerald Armstrong- scientist0707@yahoo.com

    Gerald is the owner of Gen Cells Cures

    Visit his group for information about “The Cure” for incurable diseases and aging.

    Group address [http://www.msnusers.com/cures]

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    Source by Gerald Armstrong

    Views: 1

  • 10 Proven Ways to Make Money With Your Own Blog

    10 Proven Ways to Make Money With Your Own Blog

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    A number of people own blogs but they do not know how to make money out of them. This is mainly because they do not realize how to create attention and attraction for prospective clients to fund their blogs. A well planned and managed blog can actually offer you freedom and control over your financial future. With an effective follow-up of promises of certain blogs and following ‘how-to’ manuals, you can actually smile all the way to the bank. On that note, in the following discussion, we are going to look at 10 proven ways to make money with your own blog.

    1. Google AdSense

    Google AdSense is a very significant tool that was designed with blog and website publishers in mind. Google AdSense works with Cost Per Click (CPC) and Earning Per Click (EPC). Blog publishers will basically get paid for clicks on Ads that appear on their sites. Anyone who has created, and maintains his blogs, can essentially take advantage of this fantastic opportunity. If you really know how to use the tool to your advantage, you can generate a great deal of revenue.

    2. Amazon Associates

    Amazon associates is majorly an affiliate system of a program primarily involving an agreement between the advertiser (you) and the retailer (Amazon). The advertiser markets the involved and he is paid by the retailer based on an agreement. More importantly, the amazon associate will get some commission when an interested buyer clicks on a given link online and makes a purchase. If you can manage to market as many products links as possible in your blog and sell some Amazon products then it’s possible that you can indeed make good money on your blog.

    3. eBooks

    eBooks are basically books that are in a soft copy format and can be downloaded on an internet connection. There are a number of ways through which eBooks can be created. You can employ writers, write them yourself or even use a public domain content. There are always numerous ready buyers to buy your eBooks, regardless of your area of concentration. With your blog, you can actually be selling your eBooks and get money or you can opt to sell the eBooks for other writers and they will pay at a commission.

    4. Sponsored Content

    Sponsored content is generally a native advertising method through which brand-sponsored videos and articles appear on social media platforms and sites of influence and also publishers. When you have sponsored content, there are usually a number of things you need to keep in mind as you market it. Firstly, do a perfect timing for your content, tie the content with your targets audience, use high-quality content such images to add value to the content and keep the tone relatable and authentic. You can always find brand-sponsored articles from big brands and advertise it on your blog and through that, you can indeed raise a significant amount of money.

    5. Contextual Ads

    This is essentially a form of targeted advertising that features adverts that appear on websites, such as the content displayed on mobile devices’ browsers. In a nutshell, in contextual ads, the system displays ads that are closely related to the content of your site depending on the keyword targeting. With contextual ads, you are normally paid per number of clicks. If you can get a significant number of contextual ads displaying on your blog then you can actually earn relatively good money depending on the number of clicks.

    6. Banner Ads

    This is an advertisement that appears on a webpage in the form of a column, bar or box. The major function of a banner ad is to promote a brand or, even more importantly get visitors from the host site to advertise on its advertiser’s website. The major function of a banner is to add traffic to your site and through that, you can seal your marketing deal. The more the traffic to your blog, the better. High traffic means high income.

    7. Online Courses

    When talking about an online course it’s essentially a method of selling what you know. It can be your skill, or any form of art, such as teaching people how to play guitar, how to bake bread or how to use a specific software. With your blog, you can sell your online course very easily. The course can be learned by many people across the globe increasing traffic to your website. Through this, you are able to make a lot of money on your blog.

    8. Promote Paid Webinar or Live Event

    Promotion of paid webinar basically refers to promoting a web conference, online meeting or a presentation that is held online. Live events are always advantageous to both the attendees and presenters. One consideration when it comes to promoting live events is the target audience. Through the promotion of webinar paid events, you generate traffic to your blog hence ending up being paid by your advertiser.

    9. Get Paid to Write Reviews

    A number of brands hire people to write reviews about them and their products. In addition to that, you always have to be honest in proving both the positive and negative reviews. Importantly, through other freelancing platforms, you can also get jobs of writing reviews for different brands. This can actually earn you good money if you are consistent in your work. All you need is to equip yourself with the proper tips.

    10. Consulting Service

    Consulting services basically refer to professional practices that offer expert advice within a particular field. There are many areas where you can specialize and offer advice in as much as your blog is concerned. Making money through consultancy services starts by first inventing your experience and skills. With your skill and experience, you can always earn money per project basis. Use your blog to advertise you’re services and you will earn good money through consultancy.

    Conclusion

    With the above-discussed ways, it’s undoubtedly obvious to see ways that will earn good money from your blog. All you need is to manage, maintain and, take advantage of various opportunities to generate money from your blog.

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    Source by Bob Tom

    Views: 0

  • Creating Your Affiliate Strategy To Produce Year-Round Results

    Creating Your Affiliate Strategy To Produce Year-Round Results

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    People generate millions from affiliate marketing and you can too if you decide to create a real business strategy to produce year-round results.

    Niche Down More

    Don’t try to spread yourself too thin regarding the products you’ll promote. Choose a handful of products to promote, throw in some surprises throughout the year, and you’ll do a lot better with your marketing. Choose the best products for your audience that solve problems for them and that you’ll work hard on promoting all year long.

    Create Unparalleled Content

    When you write content, take the extra time to ensure that it’s right. Choose the right images. Choose the right problems and solutions to focus on for your audience and speak directly to your audience of one. Instead of writing about the product directly, you can also write about how to buy the best whatever it is that you’re selling.

    Add Value to Your Ideal Customer’s Life

    Just because you’re selling someone else’s product doesn’t mean that you can’t and should not develop your own brand. Your brand is how your audience feels about you. What feelings do you bring to your audience when they think of you? Find ways to add value to everything you promote to them so that they want to come to you first.

    Choose Memberships to Promote

    Promoting affiliate products that have recurring income is a good way to ensure income all year long too. Memberships, subscriptions and the like are wonderful ways to build your residual income. Some companies don’t pay on repeat orders, so check with the products you want to promote. If they aren’t offering it, ask for it. Once you’re a known super affiliate, they’ll come around.

    Determine Your Multiple Traffic Sources

    In advance of marketing, you need to know all your traffic sources so that you can push traffic to your products. You may want to use social media, paid ads, and more to promote the affiliate products and build traffic to your page in which everything should first be promoted. So, don’t just share a link to the product. Share a link to your review instead.

    Pay Attention to Technology

    It’s imperative to pay attention to technology because there are always “killer technologies” that can come in and change everything. Imagine if you had built your entire business based on one platform and boom, it’s gone. It happens. Do not take for granted that any program you use right now will always be here. Be prepared with something like it to move to as soon as you realize you need to. If you are paying attention, you’ll know.

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    Source by Jon Allo

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  • What Is Affiliate Marketing In A Nutshell?

    What Is Affiliate Marketing In A Nutshell?

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    Affiliate marketing in a nutshell is you promoting other people's products and services in exchange of a share of commissions.

    It can be digital products such as e-learning programs – which comprised of e-books in PDF, video courses, software tools and website templates – and physical goods as in things that people like you and me buy everyday from shops for consumer and entertainment purposes.

    To sign up as affiliate is very simple. Simply do a Google search for affiliate programs and you will find dozens in the result listings. But from my 10 years of internet marketing experience, Amazon, ClickBank, Market Health and JVZoo are by far the most popular. While Amazon deals with consumer products, ClickBank and JVZoo specialize in digital ones I just mentioned above. Market Health – as its name implies – mainly focuses on healthcare products. Besides these, you can also promote services as well like autoresponder, domains registration and web hosting that most marketers need as their online tools to start their own online businesses.

    While those companies focuses on rewarding you with commissions for every sale you generated for them, there are others who paid you for every lead you get for them whether or not that prospect buys. This comes under the term of Cost Per Action or CPA marketing. Never Blue and Peerfly are 2 most popular networks that stand out while you can also scout for others via Offer Vault and O'Digger CPA search platforms.

    Upon signing up, you will be given a choice of whether you want to receive your commissions via checks or direct bank deposit depending on where you live. For ClickBank, you need to generate at least 5 sales before being issued a check and option of whether you want to continue receiving checks or direct deposits. For Amazon, you need to generate at least $ 100 in commissions before receiving a check if you are living outside US or have those same 2 options if you are American.

    Once you are approved, you can start promoting their products and services. Because most of my 10 years has been spent on promoting Amazon and ClickBank, I will touch upon them. Now as much as it is important to learn and earn, you need to focus on who your target prospects are and how you can help them with their needs and wants. For Amazon, the answers are very obvious. I normally look for the best sellers, hot releases and products with at least 4-5 star ratings. But for ClickBank, I will look for those who pay commissions of at least $ 30 and with high gravity as in most affiliates promoting before I considered whether I should do the same as well.

    Upon deciding on what to promote, I simply placed ads first through classified websites like Adlandpro, Adpost, Backpage, Craigslist and Gumtree for quick cash for a start. Then I focused on creating content for long-term passive income such as writing articles, blogging, e-books, press releases and videos.

    For information products, I normally link them to my squeeze page and over time once they become my subscribers, I followed up with them on not just email promotions but content and links to my blog posts.

    For physical products, that will be my affiliate sites I am sending my visitors to. But I do my best not to make my site look like an affiliate site but a really professional-looking e-commerce site using WordPress, Ink Themes and WooCommerce. So far I have promoted air purifiers, digital cameras, guitars, kindles, robot toys and seasonal gifts like Thanksgiving, Christmas and Chinese New Year.

    Now with emergence of Facebook as an all-in-one social media and marketing platform, I now channeled my time and efforts towrds it. Such as fanpages, groups and ads which enable me to target my ideal prospects on based on their age, gender, interests and earning potential based on their occupations.

    On the whole, affiliate marketing is like referral marketing but done mostly online and can still earn you a great long-term passive income if you know how and what to do correctly and regularly. It is not a get rich quick scheme but a plan that helps you to earn long-term passively.

    Even without meeting and even talking to people as compared to traditional marketing like direct sales and telemarketing.

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    Source by Amuro Wesley

    Views: 0

  • Try These Tips If You Want To Succeed In Affiliate Marketing

    Try These Tips If You Want To Succeed In Affiliate Marketing

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    Affiliate marketing can be a great way to establish a good income with little or no overhead at all. Just a whole lot of honest hard work, dedication and of course, good information. This article is designed to provide you with some excellent advice on the business of affiliate marketing and help you find your way in and around it to a nice, consistent profit!

    Trying to market popular products online will not produce good results in your affiliate status. You want to have a good quality product but it does not have to be uber popular. Choosing very popular products means you will be in fierce competition ahead. You may be unable to make a profit.

    When selecting an affiliate marketing program, check out their resources in terms of sale-boosting items for you. A good affiliate program will offer you banner images, content for text ads, and letter templates, in order to help you boost sales. A sale for you is a sale for them, and you want to work for a company that understands your value as an affiliate.

    Try looking into secret links. There are plenty of including affiliate links into your text without them being completely obvious. Be transparent about them if you use links and take advantage of their use. Make sure your readers understand the reason for the link so there are no surprises.

    If someone visits a site about sports, they expect to see sports-themed news, ads, and merchandise. Only a sports-related link would benefit your affiliate site. If the site has relevant links, people will be more likely to access them.

    It is better to affiliate partners that put out products if possible. You are more affiliate revenue by working with businesses that have a larger variety of products which are interesting to your consumers. Avoid one-trick pony and fads.

    Anything you write during a marketing campaign or for your business, in general, should be written in plain, easy-to-understand language. Do not open the thesaurus and look for rarely-used words that make you seem a bit too snobbish. This is your Internet business, not a Newspaper. Readers want it simple.

    It is advisable for affiliate partners to use text services in order to gain greater commissions.

    A great affiliate marketing tip is to provide your real name and a working email address to your visitors and customers. Providing your name and email address will make you look credible, and you want to look as credible as possible in order to gain the trust of your visitors.

    If your site has a sports-related theme, your viewers are there for sports. Only a sports-related link would benefit your affiliate sites that are related to the products you market. Your visitors will follow a link that is relevant to the information on your site.

    Remember to always provide great, timely, valuable content that really gives your readers helpful and useful information. When you do this, your readers will have more faith in you and will be much more likely to want to do business with you. A great deal of affiliate marketing depends upon building a good relationship with your clients and proving yourself trustworthy and knowledgeable.

    Consider using paid advertising to get a jump start on your affiliate marketing program. Ads that are targeted towards keywords related to your site.

    One good way to evaluate a potential affiliate marketing partner is to examine the material they give to potential customers, such as their sales letter. You can learn a lot about an affiliate by seeing how they treat their customers. Think of yourself as a customer and ask yourself if the affiliate is someone you would buy from.

    It is so important that your readers trust you and your content. Readers support authors who provide them with quality contact by purchasing through your links.

    You don’t want to spend much time working on a company’s affiliate program only to never get paid or to discover that they mistreat referrals. Check the company’s reputation by visiting the appropriate blogs and user forums. Test communications through email and telephone. Do they promptly answer emails? Are they rude? Are phone calls put on eternal hold? They way they treat you is how they will likely treat the customers you refer to them.

    Create a hard deadline for consumers to buy certain affiliate products. When visitors feel time pressure, they are more likely to jump on the deal. This approach is likely to render a good strategy that may help improve your sales.

    A great affiliate marketing tip is to disguise your affiliate link. Sometimes marketers will try to scam you by simply changing your link around so that they’ll receive your commission. You can avoid this by disguising your link. An easy way to disguise your link is by making it redirect to a domain or page.

    You need to be quite aware of who is visiting your target audience is in affiliate marketing. You need to work to meet the needs of your message to resonate with your readers. Try to figure out what makes them visit your website and then expand on that knowledge. What specific things are they interested in?

    Do not make the mistake of focusing on just one sales technique. You might have the best blog in the world, but you are still losing out on customers who need a little more push or don’t like reading a blog. Advertise on other sites. Send out emails with value-added sales techniques to take people from prospects to customers.

    You should reveal your affiliate position to your readers. Being honest like this helps readers feel that they are sure to appreciate that.

    There may seem to be a million and one things to remember about affiliate marketing, so many different things to think of and take care of to cultivate your online earnings from it. Hopefully, this article has enlightened you somewhat, to the complexity and confusion and you are now ready to embark on a career change to affiliate marketing that could very well, change your life!

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    Source by Cameron Nyack

    Views: 0

  • The Power of Content Marketing

    The Power of Content Marketing

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    WHAT IS CONTENT MARKETING?

    Content marketing is described as a strategic approach to marketing that focuses on the creation and distribution of valuable, consistent and relevant content to attract a certain refined audience for profits in the consumer market.

    Most leading brands hire people with courses in content marketing to improve the branding of the product or service being marketed in the public domain and also benefits enterprises by increasing sales, cost saving and getting more and better consumers with higher loyalty.

    THE NECESSITY OF CONTENT MARKETING

    Marketing has revolutionized today due to the digitization of almost everything around us. Mass media is targeted to reach the specific audience for which the product or service has been catered for. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

    Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing etc. are dependent on a proper content strategy that helps deliver the perfect content for a curated or mass audience.

    Today, everything is digital. Marketing for almost anything, be it political, retail products or services, food or academic books etc., Everything is effectively and almost freely marketed via social media platforms like Facebook, Twitter, Instagram etc. Most of these social media websites and search engines pop up relevant ads according to the searches we make across the Internet.

    STATEGY FOR CONTENT MARKETING

    Content marketing must be smart so as to capture the attention of the target audience for the service or product. Targeting the youth on social media, the elderly via television and radio advertisements are some of the strategies for smart content marketing.

    The content must be designed in such a way so as to target the right audience in their mindset. Map the content for the product or service and then try to use the right type of content for the problem by mapping the buying cycle of people who have the specified problem and would be willing to venture into the product or invest in the service.

    VARITIES OF CONTENT

    Different types of content are available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter etc., Polls, podcasts, quizzes, outreach programs, photographs, predictions, news etc.

    Each option has its own benefits and can be used according to the demand of the situation. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve that.

    Content marketing requires creative brainstorming from professionals who can analyze the minds and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

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    Source by Shalini M

    Views: 0

  • Breaking Down Sales and Marketing

    Breaking Down Sales and Marketing

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    Revisiting the Sales and Marketing Conversation

    Back in October 2015 we shared an article called "5 Ways Marketing Departments Help Salespeople Catch Butterflies." Recently a tenfold article was shared with us, titled "What is the Meaning of Sales & Marketing and Their Advantages? " And, I have to say, it does a pretty awesome job of breaking down the differences, responsibilities, and links between sales and marketing roles. Why revisit this now? Because it has never been more apparent that the relationship between sales and marketing is still just as misunderstood as ever, especially with advances in marketing technology.

    Setting the Record Straight

    Many in the business world, especially those who rely on sales and marketing for success, don't actually have a concrete grasp on exactly what sales and marketing are. Yes, the two are linked, but they are not one and the same. Sales departments rely on marketing; marketing departments and strategies exist to feed sales (notice I didn't say "make" sales). You wouldn't engage in marketing if you had nothing to sell, and your sales strategy would be much less informed and successful if not for your marketing efforts. Yes, many old-school salespeople (or go-getter small business entrepreneurs) are quite capable of drumming up business on their own, and may even have some tried-and-true marketing tactics up their sleeve – but few have the time, skill , or technological resources to effectively capitalize on the true potential of their market.

    A common mistake made by older, more established businesses is to assume that salespeople are skilled at marketing and that marketing people are skilled at making sales. In some cases this may be true, but certainly not across the board. While trying to conserve capital, many of these companies will attempt to combine their sales and marketing departments, essentially tasking their employees with two job descriptions, and that's usually a bad move. It's no accident that more recently established companies, tech giants, and organizations that employ a large number of millennials are killing it with their marketing efforts.

    Breaking It Down

    As the tenfold article explains, some of the key responsibilities of a sales team include:

    • Follow Up
    • Relationship Building
    • Closing
    • Retention

    The mark of a great salesperson is the ability to cultivate a personal relationship. Many consumers who have stayed loyal to the same brand, dealership, or salon for years will say that they appreciate the personal attention they receive there. It is not a marketing employee's responsibility to follow up with a salesperson's existing customer once the lead has been handed off, nor is it their responsibility to convert a lead to a sale, "close the deal," or make sure the client remains a client for many years. Short of having an outstanding relationship with a skilled salesperson, product quality and excellent overall experience are the main things that will bolster client retention.

    On the marketing side, primary efforts are:

    • Awareness
    • Engagement
    • Conversion (from anonymous to known)
    • Retention

    It is not a salesperson's job to generate awareness or buzz about their brand, product or service. If they are expected to use their energy to make sales by nurturing leads and relationships, then how can they also be expected to have the time to do the leg-work up front that brings those leads to the table in the first place?

    The marketing department creates awareness, builds engagement by creating information that will invite audience members to take action, and targets and tracks engagement by motivating audience members to provide contact information or initiate a free trial or consultation (converting them from a cold prospect to a known lead or potential buyer). It is important to note here that the retention function of a marketing department doesn't really overlap the retention efforts of a sales team.

    On the sales side, client retention refers more to the salesperson's efforts to use the client relationship to continually check in with the client, attempt to engage them in further discussions about additional products or services they may be interested in, and seek referrals to the client's friends and family members. On the marketing side, however, retention refers to maintaining a higher level of consistent engagement (through targeted marketing based on buying preferences, interests and history) so that the customer relationship doesn't end at the initial purchase. Those email newsletters you receive after becoming a customer somewhere are not random – they have a purpose and are often tailored to things you've viewed or expressed interest in. A sales team simply doesn't have the insights, time, or often the resources to execute these types of strategic campaigns.

    The Fine-Tuned Coexistence Of It All

    The ideal sales and marketing relationship is a symbiotic one. Marketers and salespeople work together to determine what consumers need and how to deliver it. Sales and marketing should motivate, inspire and feed one other. They should collaborate and coexist. In the hierarchy of the business food chain, sales and marketing should not be seen as rivals or equals, but counterparts. One truly cannot exist without the other, but their skill sets are not the same – especially today, where advances in technology require the modern marketer to have a very specific, honed, and competitive set of skills that most sales people simply do not need to have.

    For this reason many marketers are introverted, analytical, and deep-thinking individuals. Whether they're crunching numbers and analyzing data, compiling reports on trends and conversion rates, or writing awesome ads and creating beautiful websites and collateral material, they are required to intensely focus on what works, what doesn't, and adjust their creative efforts accordingly. Usually a marketing department will have creatives, analysts, and more tech-oriented people (who dive into the numbers and algorithms behind advanced marketing tools).

    In contrast though, many salespeople are extroverts – they light up a room, they have excellent "people skills," can easily relate to others, and have the ability to pick up on social cues that might actually help them close a sale. Oftentimes salespeople have a broader focus, preferring to spend their days with appointments and meetings – activities that build relationships – rather than sitting behind a desk doing what a marketing department does best. For this reason, many salespeople have administrative assistants to help them with follow-up, paperwork, appointment setting, phone calls, proposals, and calendar management. This type of functional assistant role is less widespread in the marketing realm.

    Share Your Thoughts

    Be sure to read the full article (and let us know how it compares to our post ) for additional insights on the relationship between sales and marketing teams. Join the conversation: in your experience, what have been some key components of a successful sales and marketing partnership?

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    Source by Jessica Champion

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  • DOUBLE-BLINDED MEDICINE: When Doctor and Patient Are Both in the Dark

    DOUBLE-BLINDED MEDICINE: When Doctor and Patient Are Both in the Dark

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    DOUBLE-BLINDED MEDICINE:

    When Doctor and Patient Are

    Both in the Dark

    I met a dermatologist the other day who made my skin crawl. He was in his thirties, tall, lean, and unsmiling, like many doctors these days. But what stood out most was a fresh-looking, full-color, eye-popping tattoo on his right arm that snaked its way up from his wrist, circumvented his forearm, and slipped beneath his short-sleeved shirt to unknown anatomical areas. I believe he also had a tattoo on his left arm, but I was too gobsmacked at the time to take note.

    Now, you might think, as I do, that a tattooed dermatologist is an oxymoron. It doesn’t take much imagination, or research on the Internet, to realize that tattoos are bad for the skin.

    The most obvious issue is that tattooing is done by puncturing the skin, causing skin trauma and risk of infection. Interestingly, there is research that connects the injury to the skin made by both tattooing and vaccinations as a cause of numerous skin reactions, including cancer.

    The 2014 article, “Tattoo and vaccination sites: Possible nest for opportunistic infections, tumors, and dysimmune reactions”, in the journal Clinical Dermatology, explains that, “Both dermal tattoos and vaccine injections may alter local immune responses, creating an immunocompromised district on or near the site of placement. This can lead to the development of opportunistic infections, benign and malignant tumors, and local dysimmune reactions… A variety of tumors including basal and squamous cell carcinomas, keratoacanthomas, and malignant melanoma also have been reported in association with tattoos… Vaccination sites similarly provide a setting for both benign and malignant tumors.”

    The inks used are also a problem, causing allergies and exposure to heavy metals. It is fairly common for individuals to have an allergic reaction to the dyes used in tattoos. Ink is actually filled with many chemicals and unnatural ingredients that can irritate a person’s skin.

    There is also a link to skin cancer. When it comes to cancer, black ink can be especially dangerous because it contains a very high level of benzo(a)pyrene. Benzo(a)pyrene is currently listed as a carcinogen by the International Agency for Research on Cancer (IARC). Black ink is the most commonly used color for tattooing.

    You might think that this doctor may have gotten his tattoos before becoming a doctor, so he didn’t know any better. But this was a new tattoo. And he was flaunting it, not hiding it.

    Tattoos are common these days, and fashionable in certain circles. Doctors want to look cool, like everyone else. They grew up like everyone else, exposed to, and brainwashed by, the same cultural messages. They just choose to go into medicine.

    I also met a cardiologist who smoked cigarettes. He was also grossly overweight, and ate a big, juicy hamburger with fries for lunch. Of course, being obese, smoking and eating fried foods can increase heart disease.

    An obese, smoking cardiologist eating fast food makes as much sense as a tattooed dermatologist.

    Maybe these doctors are attracted to their specialties because they know they will need treatment from that specialty due to their lifestyles? It’s like when mentally-disturbed, neurotic people become psychologists or psychiatrists.

    How about female doctors who constrict their breasts with tight bras for long hours daily? There are many female breast health experts, including breast surgeons, who wear breast-harming bras. Their medical training never mentioned tight clothing as a cause of circulatory impairment and lymph stasis. These doctors willingly immobilize and alter their breast shape, hide their nipples, and basically re-design their breast appearance for cultural reasons, and do this despite the documented harms caused by bras, including causing breast pain, cysts, and cancer. Wearing bras is just something every woman is culturally expected to do, even doctors.

    Is this hypocrisy? Should we expect doctors to be paragons of health and healthy lifestyles?

    More basically, when we seek help, does it matter whether the helper is in the same mess we are in? In other words, can you trust a lifeline from someone in the same boat as you?

    We seek help in many places.

    Would you go to a priest who was a known pedophile?

    Would you use a mechanic whose car is broken down?

    Would you go to a hairdresser who is having a “bad hair day”?

    Would you use a plastic surgeon who has a big nose, cock-eyed chin, and facial scars?

    How about eating in a restaurant where the cook is out because of food poisoning?

    You could also go into a health food store and buy chips, coffee, candy, wine, beer, and lots of other unhealthy stuff.

    Then there are the drug addiction recovery programs that offer coffee to everyone, one of the most addictive substances we consume.

    Clearly, there’s a problem here. We live in a culture where there are lots of products and activities that can harm us. In fact, the biggest cause of disease and death is the culture and all the bad things it teaches us to think, do and feel. We absorb these cultural messages from the uterus onward, as our nature becomes modified by our culture.

    This applies to everyone. It includes doctors, too. Just because someone studied medicine, it does not mean that they personally eliminated all harmful cultural practices in their lives. The same cultural causes of disease that fill their waiting rooms also fill their personal lives. In fact, the medical culture is even worse on doctors.

    For some reason that is not clear, the medical system exploits doctors with long work hours and sleepless day and night shifts. Doctors are rushed and pressured, grabbing unhealthy snacks on the go. They become tempted to abuse drugs to keep going, but may settle for drinking 10-20 cups of strong coffee, instead. They also become tempted to use drugs to relax, but may settle for a few alcoholic drinks. They have little recreation time, or time with their families. And depending on their specialty, they are exposed daily to infectious diseases, death, radiation, the soul-robbing sights and smells of hospitals, and the depression of treating endless lines of sick people, often using treatments that do no good, and for conditions that have no known cause.

    Clearly, being a doctor can make you sick, mentally and physically. No wonder why there are so many doctor suicides. Just practicing medicine is slow suicide.

    This also means that doctors are not the ones to tell patients to clean up their lifestyles. The doctor’s lifestyle is at least as bad, and actually worse. They participate in the same unhealthy culture as everyone else, addicted to many of the same things, and suffering from the same psychological and physical issues. But they are the ones who are meant to treat those problems.

    This is a basic reason why medicine does not emphasize lifestyle or other cultural causes of disease. How can doctors tell patients to not do things that they themselves do?

    This is also why many discoveries of the cultural causes of disease are left unnoticed by medicine. For example, when smoking was culturally accepted as safe and good for you, everyone smoked, including doctors. In the 1950’s, there were ads by tobacco companies using doctors to promote smoking. New research that showed smoking caused lung cancer was ignored, ridiculed, and opposed vehemently by many in the medical profession.

    Nobody likes to be told that what they are doing is wrong and can harm them, especially doctors who are regarded as the experts on health. Telling smoking doctors that their habit is actually bad is a challenge to their authority. And how can they tell smoking patients to stop?

    Another example can be found in today’s debate over the health hazards of bras and their link to breast cancer. I know about this issue personally, as the co-researcher, with my wife Soma Grismaijer, of the world’s first study focused on the bra-cancer link. We announced our results in the 1995 book, Dressed to Kill: The Link Between Breast Cancer and Bras, now updated for 2018.

    There are now many studies internationally which link breast cancer with the wearing of tight bras.

    Essentially, bra-free women have about the same risk of breast cancer as men, while the tighter and longer the bra is worn the higher the risk rises, to over 100 times higher for a 24/7 bra user compared to a bra-free woman.

    But this information is still being resisted by a culture which has become as addicted to bras as it had been to cigarettes. Women have become conditioned into believing that they need artificially-shaped breasts to be acceptable in public. Even doctors have bought into that message. Under the spell of the lingerie industry, the thought of being bra-free in public sends a chill down the backs of women who would feel naked and ashamed without their breasts being bound by a bra.

    As a result, the bra issue is still relegated to alternative health and fringe groups, although women are now asking why they need to wear bras in the post-#MeToo world. Must women’s breasts be constantly sexualized by pushing, squeezing, prodding, pinching, compressing, constricting, cleavaging, and lifting their breasts with bras? Many women are now saying no.

    Ironically, many female doctors who use bras are insisting that under no circumstances can bras cause disease, especially cancer. The reason is that they cannot imagine themselves being bra-free at work, which is a logical conclusion of this information. If they realized that bras were causing disease, then they would have to defend their bra habit.

    This means that there is an additional problem caused by doctors being as ignorant as everyone else with regards to unhealthy lifestyles. Not only does the bad-lifestyle doctor model bad lifestyles, but that doctor may also be personally and psychologically invested in defending those bad lifestyles. They don’t want to stop doing what everyone else is also doing. They want to belong, just like everyone else, even if that requires smoking, drinking, or doing other harmful behaviors.

    But their denial carries weight with patients. Doctors model and teach implicitly by their own behaviors.

    Should doctors be required to practice the latest lifestyle trend alleged to improve health and prevent disease? Before anything like this can even be considered, the bigger obstacle for doctors is their own medical culture that abuses them and drives them to depression and suicide. So long as the institutional and corporate powers that control medicine continue to abuse doctors with a harmful medical culture, don’t expect medicine to focus on culture.

    Medical culture is a glass house that will not throw stones at pop culture.

    And since the medical industry profits from the detection and treatment of the resulting diseases, there is actually financial incentive to maintain the cultural status quo, even if that culture is also killing doctors. There are many more pre-med students waiting to take their place.

    This is double-blind medicine. Both the patient and doctor are in the dark. It’s the blind leading the blind, except that the blind leaders deny their blindness and scoff at those who see the light.

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    Source by Sydney Ross Singer

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  • Your Affiliate Marketing Guide

    Affiliate marketing is something that many webmasters know how to do. They know what it is about, and what it takes to be successful. However, if you are new to the webmaster world, you may just be wondering how you can get into affiliate marketing and making an income on the side for yourself. Doing so is not that complicated, and we have created this guide to get you started.

    First of all, lets cover just exactly what affiliate marketing is. Affiliate marketing is when you sell or get leads for someone else’s service or product. You are going to find that there are so many people that do this. When a company needs some help making sales, and they allow people to sign up as affiliates, they are willing to pay a commission or a flat rate per lead or sale. Depending on the company, this percentage or flat rate will vary.

    Affiliate marketing can be used to make a decent income several ways. You can use a website, a blog, newsletter, email, ads etc. The list goes on and on. However, the most popular form of affiliate marketing is done with a website. When you choose the market that you want to promote, be sure that you choose one that you are some what familiar with. This way you can become an expert on the topic, and everyone will know that you are the king of that market. Once that is done, it is time for a URL. There are many places that you can get your own domain from. Once you have decided where you will purchase that from, choose a URL that has the topic you are selling in the URL for the best results. For example, if you are wanting to market cat food, you wont use a URL that has dog in it. Make sure that everything is all relevant.

    Now that you have your market and your URL chosen, you will want to determine the hosting that you will use for your website. You need dependable hosting for the best results. A hosting company that has more up time than down time is best because during the down time, your website will not be accessible. So, get some recommendations from others that have tried a few and use the best that you can find. It is worth it to pay for good hosting.

    Once that is done, you are ready to get your affiliate links and website set up so that you can market the most effectively. Determine the amount of money that you want to make, and set up an outline of how you are going to make it. There are so many ways that you can get a website out there to be seen, and you will want to make the best decisions. So, finding out the best ways for you to do this is that is cost effective is a good start.

    Learning SEO which is also known as search engine optimization is a great idea. Using SEO to get your site higher in the search engine rankings with keywords will pay off in the end. You can learn it yourself, or you can pay someone to do this part for you. It is up to you. However, you should know that learning and using SEO yourself is time consuming. Hiring an SEO guru might be better for you.

    Write articles about the market that you are promoting from your website and submit them to all of the article directories. When you include a back link to the site that you are optimizing that will help you as well with the search engines.

    Affiliate marketing is not anything that you can make money with over night. You need to be able to build up and keep adding to your website daily or weekly, and keep it going. You can do it, just don’t give up.

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  • Top 3 Ways To Boost Your Affiliate Commissions Overnight

    The ideal world of affiliate marketing does not require having your won website, dealing with customers, refunds, product development and maintenance. This is one of the easiest ways of launching into an online business and earning more profits.

    Assuming you are already into an affiliate program, what would be the next thing you would want to do? Double, or even triple, your commissions, right? How do you do that?

    Here are some powerful tips on how to boost your affiliate program commissions overnight.

    1. Know the best program and products to promote. Obviously, you would want to promote a program that will enable you to achieve the greatest profits in the shortest possible time.

    There are several factors to consider in selecting such a program. Choose the ones that have a generous commission structure. Have products that fit in with your target audience. And that has a solid track record of paying their affiliate easily and on time. If you cannot seem to increase your investments, dump that program and keep looking for better ones.

    There are thousands of affiliate programs online which gives you the reason to be picky. You may want to select the best to avoid losing your advertising dollars.

    Write free reports or short ebooks to distribute from your site. There is a great possibility that you are competing with other affiliates that are promoting the same program. If you start writing short report related to the product you are promoting, you will be able to distinguish yourself from the other affiliates.

    In the reports, provide some valuable information for free. If possible, add some recommendations about the products. With ebooks, you get credibility. Customers will see that in you and they will be enticed to try out what you are offering.

    1. Collect and save the email addresses of those who download your free ebooks. It is a known fact that people do not make a purchase on the first solicitation. You may want to send out your message more than six times to make a sale.

    This is the simple reason why you should collect the contact information of those who downloaded your reports and ebooks. You can make follow-ups on these contacts to remind them to make a purchase from you.

    Get the contact information of a prospect before sending them to the vendor’s website. Keep in mind that you are providing free advertisement for the product owners. You get paid only when you make a sale. If you send prospects directly to the vendors, chances are they would be lost to you forever.

    But when you get their names, you can always send other marketing messages to them to be able to earn an ongoing commission instead of a one-time sale only.

    Publish an online newsletter or Ezine. It is always best to recommend a product to someone you know than to sell to a stranger. This is the purpose behind publishing your own newsletter. This also allows you to develop a relationship based on trust with your subscribers.

    This strategy is a delicate balance between providing useful information with a sales pitch. If you continue to write informative editorials you will be able to build a sense of reciprocity in your readers that may lead them to support you by buying your products.

    1. Ask for higher than normal commission from merchants. If you are already successful with a particular promotion, you should try and approach the merchant and negotiate a percentage commission for your sales.

    If the merchant is smart, he or she will likely grant your request rather than lose a valuable asset in you. Keep in mind that you are a zero-risk investment to your merchant; so do not be shy about requesting for addition in your commissions. Just try to be reasonable about it.

    Write strong pay Per Click ads. PPC search engine is the most effective means of advertising online. As an affiliate, you can make a small income just by managing PPC campaigns such as Google AdWords and Overture. Then you should try and monitor them to see which ads are more effective and which ones to dispose of.

    Try out these strategies and see the difference it can make to your commission checks in the shortest of time.

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