Global Digital Store – Ebooks and Softwares

Category: Nutrition

  • The Subservient Chicken

    The Subservient Chicken

    Created for Miami Advertising Agency Crispin Porter and Bogusky by The Barbarian Group, the Subservient Chicken is a viral marketing promotion of Burger King’s line of chicken sandwiches.

    The campaign is based on a web site that features a person in a chicken costume. The actor performs a wide range of actions based on a user’s input, showing pre-recorded footage and appearing like an interactive webcam. The takes literally the advertising slogan “Get chicken just the way you like it”.

    There are more than a hundred commands the chicken will respond to, including:

    ·    Michael Jackson dance moves such as moonwalk
    ·    River dance
    ·    The elephant
    ·    Lay an egg
    ·    Walk like an Egyptian
    ·    Yoga
    ·    Rage
    ·    Spank
    ·    Taco Bell
    ·    Fight

    When told to do anything the Subservient Chicken thinks is offensive, like perform sex acts or take off his mask, the chicken walks up to the camera and shakes a scolding chicken finger in disappointment. If he is told to east food from rival fast food places like McDonald’s he approaches the camera and places his finger down his throat but when told to eat Burger King he has a more positive response. The chicken responds to the command “smoke crack” by smoking but when told to “smoke a bong” he waggles his finger scoldingly.

    Burger King’s Chicken Fights campaign was recently introduced. The two cockfighting chicken characters are modeled off this chicken.
    There seems to be no end to the variations on the theme from Burger King. There has also been a lot of criticism leveled at the chain about the Subservient Chicken but for now it looks like Burger Kind is crying all the way to the bank.

    A successful viral campaign isn’t always in good taste… maybe that’s what makes them so tasty.

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  • Is the eBay Customer Always Right?

    Is the eBay Customer Always Right?

    I can answer this question for you right now: the answer is 'yes'. In fact, the answer is 'YES!' – the biggest yes you've ever heard. Of the course the customer is always right. If you want to be a successful eBay seller, you should go miles out of your way to make sure every single one of your customers is 100% satisfied, however much time or money it might cost you.

    A dissatisfied customer will leave negative feedback, and negative feedback is to be avoided at all costs. That one piece of negative feedback will always cost you more than it would have to deal with the complaint, whatever the value of the items you sell. You should consider any positive feedback percentage under 100% to be an absolute disaster, and a personal failure on your part.

    But What If…

    But nothing! There is no situation where you, as a seller, should get into any dispute with a buyer. Here are a few common situations and how to handle them.

    They say the item never arrived: Politely ask the buyer to wait a few more days to see if it turns up, and then email you again if it still hasn't arrived. If it still hasn't arrived, you should assume it was lost in the post somehow and offer to send a replacement if you have one, or give them a full refund otherwise. No, I don't care what that costs you. Are you serious about selling on eBay or not?

    The item has been damaged in the post: You must offer to replace it or take it back for a refund without hesitation.

    They say the item doesn't match the description: Resist the urge to email back with "yes it does, you just didn't read the description properly". Take the item back for a refund, and edit your description if you need to, to make any confusing points extra clear.

    I'm sure you're spotting a pattern by now. Offering a refund will make almost any problem go away, and it really will cost you less in the long run. Remember, one piece of negative feedback will stay with you forever, while having a 100% positive rating is like owning a bar of solid gold.

    You should always handle customers' complaints before they complain to eBay – in fact, you should email them pre-emptively to ask if they have any. Going through the dispute process is time consuming, reflects badly on you and is downright unnecessary.

    Are you still not convinced? Think this would only work with cheap items? Well, you see, the higher the price of the items you sell, the more your reputation is worth to you. Let's say you were selling $10,000 worth of items each week, for example, and making a $1,000 profit per week overall. You might think that refunding one customer's $1,000 purchase would be a tragedy, losing you your whole week's profit. It's far better to look at it this way: if you don't give that refund, then not only will you lose the next week's profit, but you'll probably lose a few weeks' profit after that too. Now which option looks better?

    I absolutely can't emphasise enough the importance of really believing that the customer is always right. But trying to make excuses for complaints isn't the only thing you need to avoid. There are a lot of pitfalls that you need to avoid if you don't want to kill your business before it's even started properly – and I'll show you in the next email what they are.

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  • Fashion Industry

    The fashion industry is a product of the modern age. Prior to the mid-19th century, most clothing was custom-made. It was handmade for individuals, either as home production or on order from dressmakers and tailors. By the beginning of the 20th century—with the rise of new technologies such as the sewing machine, the rise of global capitalism and the development of the factory system of production, and the proliferation of retail outlets such as department stores—clothing had increasingly come to be mass-produced in standard sizes and sold at fixed prices.

    Although the fashion industry developed first in Europe and America, as of 2014 it is an international and highly globalized industry, with clothing often designed in one country, manufactured in another, and sold world-wide. For example, an American fashion company might source fabric in China and have the clothes manufactured in Vietnam, finished in Italy, and shipped to a warehouse in the United States for distribution to retail outlets internationally. The fashion industry has long been one of the largest employers in the United States, and it remains so in the 21st century. However, U.S. employment declined considerably as production increasingly moved overseas, especially to China. Because data on the fashion industry typically are reported for national economies and expressed in terms of the industry's many separate sectors, aggregate figures for world production of textiles and clothing are difficult to obtain. However, by any measure, the clothing industry accounts for a significant share of world economic output.

    The fashion industry consists of four levels:

        1, the production of raw materials, principally fibers and textiles but also leather and fur
        2, the production of fashion goods by designers, manufacturers, contractors, and others
        3, retail sales
        4, various forms of advertising and promotion

    These levels consist of many separate but interdependent sectors, each devoted to the goal of satisfying consumer demand for apparel under conditions that enable participants in the industry to operate at a profit.

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  • How to start not making money in affiliate marketing

    How to start not making money in affiliate marketing

    Make fast money with affiliate marketing.

    This might be the advertisement you see over and over again about affiliate marketing. Being only human enough, you get lured into these promises and anticipate wide-eyed for the money to come in instantly.

    This is the most common mistake that people make once they get into affiliate marketing. Many newbies have fallen victim by those who are promoting the business successfully enough.

    But then, they get to realize later on that they are not really making the kind of money being promised. And they thought that affiliate marketing was indeed a simple business.

    Many of you may have heard so many wonderful things about affiliate programs. You may have also heard of testimonials of people who are earning more money by endorsing the products or services of other people.  

    And why not? The commissions you will be getting is more than great. All you have to do is get the word out to the right people and soon they will be making their way to your affiliate sites.
    It all seems very easy. Not really.

    Getting into many and various affiliate programs.

    Many newbies think that affiliate marketing is a numbers game. So to be successful, they would need big numbers. These marketers would try and get into every affiliate marketing program in the hope that the more program, the more the profits.

    Getting into more affiliate marketing program do not work. Instead of concentrating on one and giving it your best shot, you are torn between which ones to put into first place and which ones should be last.
    In the end, your affiliate marketing will not work the way you expect it to.

    One thing that beginner affiliate marketers forget is to focus on one product or service first before they could go on getting more than they could handle.

    As with other types of business, affiliate marketing is a continuous learning process that have to be researched on and learned to be able to have an initial idea what it is you are marketing about.

    First, you have to know more about the product or service being offered. It would be best if you can buy or use that same product so you can really tell something about it to your potential customers.

    Second is to know how best to market them. Is your strategy working or is does it seem to end with you getting nothing and trying all over again? This is just one of the important questions you should ask yourself once you are into this kind of business.

    You may begin to wonder how the super affiliates make seem too easy. Like you, they did not start out successfully. They have also undergone the same things but eventually have learned the strategies that would make their affiliate marketing best.

    If you have just ventured into the affiliate marketing business, it is best to try and focus on a program at a time. By doing this, you will get to learn a lot about the business and how to run it smoothly.

    You will also have the opportunity to learn about sales writing techniques so get the attention of more people. Presenting your ad is one of the most important things that make affiliate marketing work. Without these things, your marketing will not be as successful and as effective.

    Try to input some enthusiasm into your business. Your readers will sense that feeling in you and they will they be able to catch the enthusiasm you are radiating. For example, when you are reading a book, the emotions being conveyed are getting through you. You get to feel what is being written.

    This is the same way with affiliate marketing. If you are confident enough about what you are offering, you will feel so strongly about it that you can encourage other people to feel the same way.

    Try to find an affiliate marketing program that you believe in and follow it through. It will not only give you the proper credibility but it will also give you the enjoyment of promoting something that you like.

    For the newbies out there, get into one affiliate and see how well you can make it work. If all else turn for the worst, there are still others there waiting for you.

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  • eBay Title Writing Tips.

    eBay Title Writing Tips.

    Trying to be help your buyers find your auctions can be a truly daunting task. Most people only search eBay by title, not by description, and that means that you only have those 55 characters of the title to cover all the possible search terms. That's not easy. In this email, I'll give you a few pointers.

    Don't bother with eBay clichés: There are plenty of eBay auction titles that say things like "Super rare camera wow look low price". These are stupid things to put in your title, as no-one is going to search for them.

    Think like a buyer: If you were looking for your item, then what exactly would you type into that box? If you think it'd help, try searching yourself to find someone else selling your item. What were the first things you thought of typing?

    Think like other sellers: Keep an eye on which sellers are doing best with items like yours, and try to copy their title styles – if it works for them, it can work for you.

    Be specific: You should be sure to write the item's brand and specific model number in the title, as people will often search only for this information. Make sure that you also say exactly what the item is.

    A Few Examples.

    Here are a few examples of good titles. They're real, and they're on eBay right now, making their sellers money. So what makes them good?

    "Dell Latitude Laptop P3 500mhz Notebook PC Computer"

    If you know about computers, you'll know instantly what this auction is selling. It has manufacturer (Dell) and product line (Latitude), followed by a few technical specifications (P3 500mhz is the processor speed). Notice also that the title includes the four words 'laptop', 'notebook', 'PC' and 'computer', as the seller wants people looking for any of those words to see his auction.

    "OASIS Don't Believe the Truth CD Album (New)"

    This auction for a CD is well formatted: it gives the artist name in capital letters, followed by the album name. It then manages to include the two key words 'CD' and 'album', as well as the word 'new' – that means that anyone searching for 'new oasis cd', 'oasis new album' and so on will find this auction.

    "1840 Penny Black stamp, certificate, four margins"

    Here's a slightly more obscure one, from the exciting world of stamp collecting. A penny black is one of the oldest and most famous stamps. It uses a few key words that collectors will consider important: 'four margins' indicates that the stamp has been cut out with some margins around it and so isn't damaged, and 'certificate' tells you that the item has a certificate of authenticity – it's a real penny black. Remember to use every bit of space to squeeze in as much important information as you can in the title.

    So now that you've written a winning title, you need to start on a great description. The next email will show you how.

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  • Coupon

    In marketing, a coupon is a ticket or document that can be exchanged for a financial discount or rebate when purchasing a product.

    Customarily, coupons are issued by manufacturers of consumer packaged goods or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail, coupon envelopes, magazines, newspapers, the Internet (social media, email newsletter), directly from the retailer, and mobile devices such as cell phones. Since only price conscious consumers are likely to spend the time to claim the savings, coupons function as a form of price discrimination, enabling retailers to offer a lower price only to those consumers who would otherwise go elsewhere. In addition, coupons can also be targeted selectively to regional markets in which price competition is great.

    In government, a coupon is a paper certificate used to administer a benefit or permission.

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  • Souvenirs

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  • Learning the eBay “Lingo”.

    Learning the eBay "Lingo".

    Do you have trouble sometimes understanding when people talk about eBay? Don't worry, some of the jargon is really obscure, and you can't be expected to understand it until someone's told you what it means. Here's a little list of some of the most useful lingo to know, but you don't need to memorise it – even the most common jargon is only used relatively rarely.

    Words.

    Bid: telling eBay's system the maximum price you are prepared to pay for an item.
    Dutch: an auction where more than one of an item is available.
    Feedback: positive or negative comments left about other users on eBay.
    Mint: in perfect condition.
    Non-paying bidder: a bidder who wins an auction but does not then go on to buy the item.
    PayPal: an electronic payment method accepted by most sellers.
    Rare: used and abused on eBay, now entirely meaningless.
    Reserve: the minimum price the seller will accept for the item.
    Shill bid: a fake bid placed by a seller trying to drive up their auction's price.
    Snail Mail: the post, which is obviously very slow compared to email.
    Sniping: bidding at the last second to win the item before anyone else can outbid you.

    Abbreviations.

    AUD: Australian Dollar. Currency.
    BIN: Buy it Now. A fixed price auction.
    BNWT: Brand New With Tags. An item that has never been used and still has its original tags.
    BW: Black and White. Used for films, photos etc.
    CONUS: Continental United States. Generally used by sellers who don't want to post things to Alaska or Hawaii.
    EUR: Euro. Currency.
    FC: First Class. Type of postage.
    GBP: Great British Pounds. Currency.
    HTF: Hard To Find. Not quite as abused as 'rare', but getting there.
    NIB: New in Box. Never opened, still in its original box.
    NR: No Reserve. An item where the seller has not set a reserve price.
    OB: Original Box. An item that has its original box (but might have been opened).
    PM: Priority Mail.
    PP: Parcel Post.
    SH: Shipping and Handling. The fees the buyer will pay you for postage.
    USD: United States Dollars. Currency.
    VGC: Very Good Condition. Not mint, but close.

    The chances are that you'll find more specific jargon related to whatever you're selling, but it'd be an impossible task to cover it all here. If you can't figure one out from your knowledge of the subject, then type the term into a search engine, followed by the word 'ebay'. The chances are that someone, somewhere will have seen fit to explain it.

    While it's good to be able to understand others' jargon, avoid using it unless you really need to (for example, if you run out of space in an item's title). Many people on eBay are not experienced buyers and you will lose them if you write a load of gobbledegook all over your auction.

    By now, you're well prepared for eBay life, and you're probably ready to get started with that first auction. In the next email, we'll show you how to dive in and get started.

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  • Techniques in affiliate marketing done by the best

    Techniques in affiliate marketing done by the best

    The percentage behind affiliate marketing is that:

    20 percent of affiliates produce 80 percent of all income; while

    80 percent of affiliates generate 20 percent of all income.
     
    Ironic but true.
    You would almost certainly want to be one of those 20 percent that is earning the 80 percent of the total earnings. Who wouldn’t?

    Follow these basic steps and you will find yourself sharing the profits that the most fortunate ones are getting.

    1. The best affiliate marketer cover their web site links. Cloaking affiliate links may not seem necessary, but it actually is. Apparently, visitors will not tend to click on your link when they see that it is leading to an affiliate program on your site once they point their mouse over them.

    The usual tendency is for them to go directly to the affiliate domain. Thus ignoring your affiliate ID from the URL displayed. The best way to avoid this problem is by covering your URL. There are cloaking tools available over the Internet that you can take advantage of.

    2. Successful affiliate marketers create and distribute their articles. Writing articles regarding your market niche is necessary to expand your reputation as a specialist in your field.

    You can get the greatest benefits not just from writing these articles but also from getting those articles published and reprinted by other site owners and ezine publishers. Your articles will then give you both reputation and links from other web sites because of the resource box attached at the each of each article.

    3. Affiliate marketers focus on a market niche. Loading your site with content that is focused on a certain product or service niche is one way of getting more web traffic in your target market.  
    There are tools over the Internet that can help you point out market niches that is important for your website.

    4. Top affiliate marketers uses autoresponders. Autoresponders are important tools that makes you capable of sending a timed series of email messages to those persons that signed up for them.
    Most of the time, these autoresponders are sent through by a third party provider. Look for the best provider that will cater to your autoreponder needs.

    5. Smart affiliate marketers build web pages in order to pre-sell. Create either testimonial pages or review pages that talk about and pre-sell the product or service you are affiliated with. This is the best method of getting increased orders for your chosen affiliate programs.

    Many programs truly offer an article or recommended text to sell their products for you and permits duplication of those articles with your links implanted.

    6. An outstanding affiliate marketer collects email addresses. The best affiliates gather email addresses on their web site by presenting free reports thru autoresponders,giving out ebooks and newsletter signup forms.

    This method is best used in building your own list of email addresses to contact. This also lets you contact potential customers that clicked away once they got into the raffiliate program website.

    7. Top affiliate marketers markets everywhere. You can advertise using PPC or ezine advertising depending on your market niche. Some categories of Pay-per-click can be expensive, but advertising somewhere is needed to get additional traffic to your site.

    There are some good bargains in ezine advertising and some less popular PPC engines other than Yahoo's Overture and Google's Adwords you can check out.

    8. Affiliate marketers optimize for the search engines. Search engine optimization is now getting more complex as new and more webmasters participate. But the basics put into your site can add to your visibility over time.

    The most critical of the many SEO techniques is the use title tags that shows individual page content. Many webmasters write a master title tag and apply that site-wide. This is the worst thing you could do for search engine ranking.

    9. Affiliate marketers have their own mailing lists. The best of affiliate marketers have their own newsletter or ezine and gather email addresses on their site to build their list of subscribers.

    Having this list allows regular contact with potential customers interested in your site, your product and your market niche.

    If you understand and make use of the above mentioned techniques, you can be one of the top people that are making it big in affiliate marketing. What are you waiting for?

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  • Taming the eBay Search Engine.

    Taming the eBay Search Engine.

    If you know what you're doing, you can quickly find what you're looking for on eBay – and the more you know about how buyers find you, the easier you'll find it to be found. Here are a few golden searching rules.

    Be specific: If you're searching for the first edition of the original Harry Potter book, you'll get further searching for 'harry potter rowling philosopher's stone first edition' than you will searching for 'harry potter'. You'll get fewer results, but the ones you do get will be far more relevant.

    Spell wrongly: It's a sad fact that many of the sellers on eBay just can't spell. Whatever you're looking for, try thinking of a few common misspellings – you might find a few items here that have slipped through the cracks.

    Get a thesaurus: You should try to search for all the different words that someone might use to describe an item, for example searching for both 'TV' and 'television', or for 'phone', 'mobile' and 'cellphone'. Where you can, though, leave off the type of item altogether and search by things like brand and model.

    Use the categories: Whenever you search, you'll notice a list of categories at the side of your search results. If you just searched for the name of a CD, you should click the 'CDs' category to look at results in that category only. Why bother looking through a load of results that you don't care about?

    Don't be afraid to browse: Once you've found the category that items you like seem to be in, why not click 'Browse' and take a look through the whole category? You might be surprised by what you find.

    Few people realise just how powerful eBay's search engine is – a few symbols here and there and it'll work wonders for you.

    Wildcard searches: You can put an asterisk (*) into a search phrase when you want to say 'anything can go here'. For example, if you wanted to search for a 1950s car, you could search for 'car 195*'. 195* will show results from any year in the 1950s.

    In this order: If you put words in quotes ("") then the only results shown will be ones that have all of the words between the quote marks. For example, searching for "Lord of the Rings" won't give you any results that say, for example "Lord Robert Rings".

    Exclude words: Put a minus, and then put any words in brackets that you don't want to appear in your search results. For example: "Pulp Fiction" -(poster,photo) will find items related to Pulp Fiction but not posters or photos.

    Either/or: If you want to search for lots of words at once, just put them in brackets: the TV example from earlier could become '(TV,television)', which would find items with either word.

    Don't get too tied up learning the ways of the search engine, though: a surprising number of eBay users don't search at all, preferring to look through eBay's category system and save their favourites in their browser. The next email will show you how to make sure these people can find you too.

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