Category: Nutrition

  • An Introduction to Bidding and Buying on eBay.

    An Introduction to Bidding and Buying on eBay.

    Have you noticed that whenever you open a newspaper, watch the TV or have a conversation, people seem to be talking about eBay? If you've never used it and you've no idea what it's all about, then the chances are that you're starting to feel a little left out. But don't worry! This email contains everything you need to know about the basics of bidding and buying on eBay.

    So What is eBay?

    eBay is an online auction website – and not just any auction site, but the biggest one in the world. If you know how an auction works, then you already know how roughly eBay works. Someone adds something they want to sell to the site, and then buyers come along and place bids on it. The highest bid wins the item! It's that simple.

    eBay being an online auction makes a big difference, though. Buying and selling are not reserved for any elite. eBay accept almost any item, no matter how small, and will then advertise it on their sites all over the world. It's a powerful combination of an auction and a slightly chaotic marketplace.

    What is Bidding?

    Bidding is when you say how much you will pay for an item in an auction. Bidding on eBay, however, doesn't work in exactly the same way as a normal auction, at least in theory. On eBay, you tell the site what the maximum you are willing to pay for each item is, and then eBay places the bids on your behalf. That means you could say you were willing to pay up to $100 for something and only have to pay $50, if that was the highest maximum bid anyone else placed.

    It's not as complicated as it sounds – the best way to get used to it is to give it a try. First, the best thing to do is to go to the eBay website designed for your country. If you don't know the address for it, just go to www.ebay.com and it will tell you there. Now, on the front page you should see a big box marked 'search': just type in anything that you'd like to buy there.

    Wasn't that easy? Now you should have a list of items for sale in front of you, along with how much people are currently bidding for them and the time when bidding ends for each item. If you click one of these, you can read the description, and then – if you're happy with the item and happy to pay more than the current highest bidder is – you can bid!

    How Do I Bid?

    Go ahead and scroll down to the bottom of an item's description page, and type the maximum you are willing to pay (your maximum bid) into the box. Then simply press the 'place bid' button – you will need to sign in once you press the button, or go through a quick registration process if you don't have an eBay username).

    If someone else's maximum bid on that item is higher than yours, then eBay will tell you and give you the opportunity to bid again. Otherwise, you're now the new highest bidder! All you need to do now is wait until the end of the auction – if someone else outbids you, then eBay will email you and you can bid again.

    All sounds great, doesn't it? But by now you might be wondering whether a site as chaotic as eBay can really be all that safe to buy from. That's why the next email in this series will be about your rights when you buy from eBay.

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  • What’s Your eBay Reputation Really Worth?

    What's Your eBay Reputation Really Worth?

    Your eBay reputation is everything you are on eBay – without it, you're nothing. Your reputation is worth as much as every sale you will ever make.

    If you've ever bought anything on eBay (and the chances are you have), then think about your own behaviour. Buying from a seller with a low feedback rating makes you feel a little nervous and insecure, while buying from a PowerSeller with their reputation in the thousands doesn't require any thought or fear – it feels just like buying from a shop.

    A Bad Reputation Will Lose You Sales.

    In fact, a bad reputation will lose you almost all your sales. If someone leaves you negative feedback, you will feel the pain straight away, as that rating will go right at the top of your user page for everyone to see. Who's going to want to do business with you when they've just read that you "took a month to deliver the item", or that you had "bad communication and sent a damaged item"? The answer is no-one.

    Your next few items will need to be very cheap things, just to push that negative down the page. You might have to spend days or even weeks selling cheap stuff to get enough positive feedback to make anyone deal with you again.

    It's even worse if you consistently let buyers leave negative feedback – once you get below 90% positive ratings, you might as well be invisible.

    You Can't Just Open a New Account.

    Besides eBay's rules about only having one account, there are far more downsides than that to getting a new account. You literally have to start all over again from scratch.

    You won't be able to use all the different eBay features. Your existing customers won't be able to find you any more. Your auctions will finish at a lower price because of your low feedback rating. Opening a new account is like moving to a new town to get away from a few people who are spreading rumours about you: it's throwing out the baby with the bathwater.

    A Good Reputation Will Get You Sales.

    When a PowerSeller tells me something, I tend to believe them. They can be selling a pretty unlikely item, but if they guarantee it is what they say it is, then I trust them – they're not going to risk their reputation, after all. This is the power of a reputation: people know you want to keep it, and they know you'll go to almost any lengths to do so.

    This is true even to the point that I would sooner buy something for $20 from a seller I know I can trust than for $15 from someone with average feedback. It's worth the extra money to feel like the seller knows what they're doing, has all their systems in place and will get me the item quickly and efficiently.

    You really will find selling on eBay so much easier, and there's only way to get a good reputation: make sure you please your customers every time. But some customers can be, well, just a little difficult to please. In the next email, we ask: is the eBay customer always right?

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  • The eBay Buyer’s FAQ.

    The eBay Buyer's FAQ.

    So you have a question? Has something gone very wrong and you don't know what to do? Well, fair enough. Here are the questions that I hear all the time from buyers.

    Does eBay have a Customer Service Department I Can Phone?

    eBay are notoriously hard to contact, should you ever need to – it sometimes seems like they expect the site to run itself. You can email them, as long as you don't have your heart set on a coherent response: go to http://pages.ebay.com/help/contact_us/_base/index.html. You might have better luck in a 'live help' webchat here: http://pages.ebay.com/help/basics/n-livehelp.html.

    Only eBay Power Sellers (sellers with a very high feedback rating) get to phone customer service. If you really want to try your luck, type 'ebay [your country] phone number' into a search engine and you'll probably find something. Unfortunately, the chances are you'll have gone to all that trouble for the privilege of leaving an answerphone message.

    It might seem cruel, but imagine the number of people who would call eBay every day with the silliest questions if they gave out their phone number everywhere. Its Wild West nature is, in a way, part of its charm.

    eBay Sent Me an Email Saying They're Going to Close My Account. What Should I Do?

    This email asks for your password, right? It's a scam, an attempt to frighten you, make you give up your details and then steal your account. eBay will never ask for your password or any other account details by email. eBay say that you should only ever enter your password on pages that whose addresses start with http://signin.ebay.com/. They even offer a special 'Account Guard' as part of their toolbar, which lets you check that you're not giving your password to a dodgy fake site. You can read more here: http://pages.ebay.com/toolbar/accountguard_1.html.

    It Seems Too Good to be True. How Does eBay Make Money?

    For you, the buyer, eBay is free. Sellers, though, pay all sorts of fees: a listing fee for each item they list, a final value fee (a percentage of what the item sold for). They can they pay optional fees for extra services, including Buy it Now, extra pictures, reserve prices, highlighting the auction, putting it in bold, listing it first in search results or even putting it on the front page. You can see a full list of fees at http://pages.ebay.com/help/sell/fees.html.

    It's obviously worth it to the sellers, though, or they wouldn't carry on using eBay. The system is quite efficient, and basically forces both eBay and the sellers to keep their profit margins as low as possible – otherwise prices will simply go too high and the buyers will stop buying.

    How Safe is eBay?

    Well, as it happens, that's the subject of our next email! All of eBay's safety services for buyers and sellers are in one place, called 'SafeHarbor'. SafeHarbor handles fraud prevention and investigation, helps with dispute resolution and keeps rule-breakers in check. Read all about it next time, and be safe.

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  • Marketplace

    Market

    A market, or marketplace, is an regular gathering of people for the purchase and sale of provisions, livestock, and other goods. A place where buying and selling occurs. In different parts of the world they may be referred to as a souk (from the Arabic), bazaar (from the Persian), a fixed mercado (Spanish) or itinerant tianguis (Mexico), or palengke (Philippines).

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  • Sergey Brin and Censorship of Google in China

    Sergey Brin and Censorship of Google in China

    Remembering his youth and his family’s reasons for leaving the Soviet Union, he “agonized over Google’s decision to appease the communist government of China by allowing it to censor search engine results”, but he decided that the Chinese would still be better off than without having Google available.

    On January 12, 2010, Google reported a large cyber attack on its computers and corporate infrastructure that began a month earlier, which included accessing two Gmail accounts and the theft of Google’s intellectual property. After the attack was determined to have originated in China, the company stated that it would no longer agree to censor its search engine in China and may exit the country altogether. David Drummond, Google’s Senior Vice President of Corporate Development, reported that “a primary goal of the attackers was accessing the Gmail accounts of Chinese human rights activists, but that the attack also targeted 20 other large companies in the finance, technology, media and chemical sectors.” It was later reported that the attack included “one of Google’s crown jewels, a password system that controls access by millions of users worldwide”.

    Sergey Brin and Censorship of Google in China

    In late March 2010, it officially discontinued its China-based search engine while keeping its uncensored Hong Kong site in operation. Speaking for Google, Brin stated during an interview, “One of the reasons I am glad we are making this move in China is that the China situation was really emboldening other countries to try and implement their own firewalls.” During another interview with Der Spiegel, he added, “For us it has always been a discussion about how we can best fight for openness on the Internet. We believe that this is the best thing that we can do for preserving the principles of the openness and freedom of information on the Internet.”

    Senator Byron Dorgan stated that “Google’s decision is a strong step in favor of freedom of expression and information.” And Congressman Bob Goodlatte said, “I applaud Google for its courageous step to stop censoring search results on Google.cn. Google has drawn a line in the sand and is shining a light on the very dark area of individual liberty restrictions in China.” From the business perspective, many recognize that the move is likely to affect Google’s profits. The New Republic adds that “Google seems to have arrived at the same link that was obvious to Andrei Sakharov: the one between science and freedom,” referring to the move as “heroism

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  • Google Adsense: The Google Adsense Report and Why the Program is Original

    Google Adsense: The Google Adsense Report and Why the Program is Original

    Understanding the Google Adsense Report

    When you log into your Google Adsense account, you are automatically taken to the page where you can view all your Adsense activity.  On the Reports tab, you’ll see “Today’s Earnings.”  This is the approximate amount you have earned today in your Google Adsense account.  Earnings are not final at this point and could be adjusted for invalid clicks or fees.

    It’s interesting to look at the breakdown.  As you can see, Adsense for Content, which refers to the targeted ads appearing on the pages in which you have written content, is listed first.  Here you will see the number of page impressions listed in the first column.  While a page impression is generally the same as a page view, that is not always the case.  For a more detailed definition of a page impression, see Google Adsense support, click on Your Adsense Account and then click on Your Adsense Report.

    Next, you’ll notice the number of clicks.  This refers to the number of times “your ads” were clicked on.

    Page click through rate or CTR is in the next column shown as a percentage. It represents the percentage of the time an ad was clicked on after viewing your page.

    Page eCPM which stands for effective cost per thousand impressions.  It is calculated by dividing total earnings by the number of page impressions in thousands.

    Don’t be intimidated by these statistics.  The bottom line, your earnings, is what really counts.  As you become more familiar with Google Adsense, statistics will become like second nature.  First, just start.

    How is Google Adsense Different From Other Ad Networks?

    Primarily because it is Google and that carries a lot of clout just with name recognition alone.  But here are some advantages to being a part of the Google Adsense network:

    Getting started is fast and easy and requires no technical knowledge.  Google Adsense even provides html code for easy implementation with clear instructions.

    Google Adsense has both the Adsense for Content feature and the Adsense for Search feature.

    Google Adsense not only provides keyword targeted ads but site targeted ads as well, maximizing your potential for revenue.

    Google Adsense provides a filter so that you can choose not to run your competitor’s ads on your pages as well as filter other unwanted ads.

    Google Adsense provides an extensive support site that is easily understood.

     

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  • Google Adsense: Google Adsense Themed Ad Units Can Brighten Up Your Holidays

    Google Adsense: Google Adsense Themed Ad Units Can Brighten Up Your Holidays

    What are Themed Ad Units.  Simple.  They are ads that have special colors and graphics to celebrate the season!  For instance, you might see your ad with orange print with a picture of a black cat for Halloween.  How about red print with a green mistletoe for Christmas?

    The Themed Ad Units are specifically tailored to users in the appropriate locations as determined by their IP address.  For instance, a user in the United States might see colors and graphics appropriate to the Fourth of July while users everywhere could see colors and graphics for New Years Day.

    Again, it’s your choice and your page.  You can turn Themed Ad Units on or off  by yourself.  Just log in to your account, go to the My Account tab. On the Account Settings page, scroll down to the Ad Type Preferences section and click Edit.  You can now enable or disable the Themed Ad Units.  Click save changes and Voila!  Your selection will apply to all your Google Adsense Ads.

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  • Marketing Campaign

    Go to http://afrocircle.com/business/successful-forum-viral-marketing/

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  • Using PayPal on eBay.

    Using PayPal on eBay.

    PayPal and eBay were made for each other – and now that eBay own PayPal, using them together is getting even easier.

    What is PayPal?

    People with PayPal accounts can send money to each other securely online. You can deposit money in a PayPal account from a bank account or a credit card, and withdraw money to your bank account. It is the most common way of paying on eBay, as well as being in widespread use on the rest of the Internet.

    Opening a PayPal Account.

    It's very easy to get a PayPal account. Just go to www.paypal.com and click the 'Sign Up' link. As a buyer, you should get a Personal account – you can always upgrade later if you decide to start selling. Then all you need to do is enter your address, phone number and email address, and create a password, and two secret questions. You'll be emailed a confirmation, and then you're done!

    If you want to deposit money into the account now, then you need to register a credit or debit card or your bank details, and if you want to withdraw money then you need to register your bank details. There's no need to do anything like that just yet, though.

    Paying with PayPal.

    Paying with PayPal is very simple. When you win an auction and click 'Pay Now', you'll be given a list of payment methods the seller accepts. You should always check what the seller accepts before you bid, as there are still some sellers who won't take PayPal. If the seller does accept PayPal, it will already be chosen for you on the payment page.

    Now you just need to press 'Next', type in your PayPal username and password and confirm the amount you want to pay. The first time you pay with PayPal you will need to enter the details of your card or bank account, but after that it will remember for you.

    Becoming Verified.

    You might have noticed that there is a limit to how much money you can send or withdraw using PayPal before you need to be verified. Verification has two steps. First, PayPal deposit some very small amounts of money in your bank account and you need to tell them how much they deposited. Second, they need to phone you to confirm your address and phone number. Once you've done that, all the limits on your account will be lifted. Log in at paypal.com and click on 'Get Verified' for more information.

    While you've been paying for your items, what you might not have realised is that eBay occasionally offers money off coupons. But where do you get them? The next email tells you all about it.

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