Drug Target Review Flow Cytometry ebook 2021 Drug Target Review
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Drug Target Review Flow Cytometry ebook 2021 Drug Target Review
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COMTEX_406387415/2773/2022-04-28T10:06:09
Ukraine’s army has little option but to try to stall their larger and better-equipped enemy in the sprawling plains of Donbas.
The Calf Canyon fire near More, New Mexico is now the largest wildfire in the U.S. – covering 97,064 acres.
In addition to the devastation and death caused by Russian missiles, the invasion has also caused flooding in Demydiv village after a Russian strike.
Asking Congress for $33 billion more to support Ukraine, Washington is choosing to ignore Vladimir Putin’s threats to use nuclear arms.
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One of the most common questions we get at my publishing company, Book In A Box, is this — “How do I get my book on a bestseller list?”
Our answer — you probably don’t want to be on a bestseller list, especially if you’re an entrepreneur. We encourage our authors not to chase bestseller lists, but instead focus on their business goals for their book. This confuses them initially, but once we explain the process and tradeoffs to them, the overwhelming majority discard the bestseller dream and focus more on the business goals that are far more impactful to them.
This guide covers everything about bestseller lists — how they work, why they’re not what they seem, how they lie, why chasing them is a losing proposition, what to focus on instead, and ultimately, if you insist, how to set yourself up so your book can get on them.
Simply put — every bestseller list is a lie because no bestseller list measures the best selling books. Let me repeat that, so you can grasp the gravity of what it means. No bestseller list measures the actual best selling books.
Every single bestseller list either measures a limited number of sales in a few places, or far worse, it’s a curated list and a small group of people are deciding what to put on their list. And they’re picking books based on what they think are important books, not based on what is actually selling.
I am not exaggerating one bit. When questioned about the practice of deciding what books are appropriate to get bestseller status, an old school newspaper editor said they did not want to promote books that were, “sewer-written by dirty-fingered authors for dirty-minded readers.” Yes, that’s a real quote.
You know what authors he was talking about? Henry Miller and Harold Robbins, now widely considered titans of modern literature. But that attitude is still prevalent today, and still infects how most editors think about books.
The most important bestseller list is The New York Times bestseller list, and they are the worst culprit at this curated elitism. They readily admit that their list is only reflective of books that are selling at a certain number of bookstores and online retailers around the country — but not an actual bestseller list. You know why they have to admit this publicly? They were sued about it.
For most of the 20th century, they pretended to use a scientific method to count book sales and claimed their list was authoritative and accurate. And then William Blatty wrote a novel called The Exorcist — which has sold 10 million copies and is a famous movie. It sold more than enough copies to be high on the bestseller list for a long time, but initially, it did not appear. He rightly claimed that The New York Times was intentionally excluding it for editorial reasons — the book was considered very controversial at the time — and claimed that their decision was costing him millions of dollars in sales.
He lost the case. Why? Because The New York Times defense was that “the list did not purport to be an objective compilation of information but instead was an editorial product.” They won the case in multiple rulings all the way up to the Supreme Court, based on the argument that the list is not supposed to accurate, but reflects their judgment.
It is a valid legal argument, but it also means The New York Times admitted their bestseller list is just a popularity contest, and they select who they will and won’t put in the “cool kids” club. It’s like high school all over again.
Everyone in publishing has seen this many times. You can see this clearly if you have access to Nielsen BookScan, which is the database that tracks paid sales covering about 70 to 80 percent of book outlets. I have access because I own a publishing company, and I can see how much the New York Times List varies from the Nielsen report of actual books sold. Anyone in publishing can see this, and it is a known fact.
The same thing is true, to different degrees, with the other major national lists — The Wall Street Journal, USA Today and Publisher’s Weekly.
With all I’ve told you already, you may still want to hang on to your goal of being on a bestseller list. That’s fine. I’m not telling you it can’t be a goal. But before you decide to go for it anyway, you need to be aware of two things — the tradeoffs involved (and they are big) and why it is you are so eager to get on that list.
Goals tradeoff in all aspects of life. You can’t have pizza, Mexican food and Italian food for dinner. You have to pick one. Goals for your book act the same way. You can’t get everything. You have to focus on one or two goals.
This is especially true for bestseller lists. In order to even have a chance at getting on the New York Times bestseller list, you must do all of these things:
1. Get a traditional publishing deal. With the exception of a few fiction genres like romance and horror, The New York Times still won’t recognize any book that doesn’t come from one of the big New York publishing houses as being fit for their list. That’s why I said it’s a high school clique mentality.
This is why most of the self-published or hybrid published books that have sold hundreds of thousands of copies over the past decade have never appeared on this list. They refuse to recognize them. A prime example is James Altucher’s book, Choose Yourself. I helped him publish that book through my old publishing company. It’s sold more than 500k copies in the past three years. It even appeared on the Wall Street Journal bestseller list. But it never made any appearances on The New York Times list, even though it has outsold 99 percent of the books that have appeared on that list since his came out.
Why? Because it’s not through a major New York publishing house, so they won’t count it.
2. Have a plan to get 10,000+ pre-orders. This cannot be a hope or a wish. If you don’t have at least 10,000 pre-ordered books — through sales channels that The New York Times sees as valid and counts in their list — you probably won’t hit the list. This means ordered or bought at a bookstore that reports its sales to the New York Times, or through Amazon or iBooks, or some of the other major channels that the New York Times counts. You can’t just order 10,000 copies from your publisher. They won’t count that.
Even if you get a corporation to sponsor you and actually buy all those copies, you have to route those sales through a channel that The New York Times counts or they ignore them for the purposes of the list. And even better, they often won’t count any bulk sales, which means your book sales have to be done individually.
Many experts will tell you that you only need to sell 5,000 books to hit the bestseller list. That’s not wrong, but 5,000 doesn’t work many times. In my experience helping dozens of authors work through this process, if you are an unknown author, the bar is higher. The 5,000 number is applicable to known authors and books that have already been on the list, but it is very dangerous for first time or non-established authors.
How do you get 10,000 pre-orders? There are two basic ways to do this — you already have an audience who is willing to pre-order your book or you spend a lot of money to buy your way onto the list. The latter is basically cheating, and it usually costs more than $200,000. I explain how it works at the bottom.
If you don’t have an audience or email list who are used to buying from you, don’t bank on podcast and Twitter promotions to find that audience. It won’t work. Only a systematic and well-executed plan will.
3. Get mainstream press to validate your book. This is not 100 percent necessary, but the more mainstream media press you get, the more the book editors at The New York Times will consider your book to be valid. I was very serious when I said that this is a popularity contest, and to be popular, you have to show up at the right places — at least the right places to the Times.
When I say mainstream media, I mean any media source centered around New York City, or that the coastal media elite read and take seriously. Like I keep telling you, they are elitist snobs. They don’t count anything not in their universe, no matter how much it sells. By the way, this only about social signaling because mainstream press almost never sells books. This is only about getting the editors at The New York Times to take you seriously.
Related: The Entrepreneur’s Guide to Writing a Book
The tradeoffs of this approach are many:
1. There’s no guarantee you get a deal. It takes a huge amount of time and effort to find an agent to represent you to a traditional publisher, and it’s very hard to do a good book proposal that will appeal to a publisher. If you make it that far, then you have to get offered a book deal — which in this day and age, you will not get without having a large audience to sell into already. Many people put all this work in and never even get offered a deal.
2. Your book will take at least 18 months to publish. And that’s from the day you sign the deal, not the day you start looking. And honestly, it will probably take longer than 18 months.
3. You no longer own your book. You are literally selling them not only the upside profits of the book, but more importantly, you are selling them control of your intellectual property. Once they own the book, they only care about selling copies. You can no longer do anything with that book that doesn’t involve paying them for copies of it. If you want a book to help you promote you or your business, this is greatly restricts your options.
4. They could make you write a book you don’t want. You want to position yourself as an expert in something, but they don’t think it appeals to enough people. They don’t care about you or your business; they only care about selling copies of books, so they’ll make you go broader. They will make consistently terrible aesthetic decisions that will ruin your content for your purposes, because publishers only care about selling books.
5. You do all the work to sell it. They do no marketing. I cannot emphasize this enough. Publishers expect you to do all the work of selling the book for them. They don’t have a plan to sell 10,000 copies your book. That’s your job.
I want to be clear. Though the trade-offs are the same, the advice here is geared towards entrepreneurs, especially the type we work with at Book In A Box, and not towards professional writers.
There’s a big difference between entrepreneurs who write books and professional writers — at least in terms of what goals they should pursue. The tradeoffs I explained above exist for both groups, but they impact the different groups in different ways.
Professional writers are people who write and sell books for a living. Their whole job is to write books that sell a lot of copies, because that is how they make money. So for them, working with traditional publishing and pursuing bestseller lists can make sense — though often it does not.
Most entrepreneurs are not professional writers. They don’t have the time to sit down and spend a year writing their ideas into books. For them, a book is not the end goal. A book is a way to reach another goal. It can earn them authority and credibility in their field. It can drive clients and leads to their business. It can get them speaking gigs, and it essentially acts as an amazingly effective multi-purpose marketing tool to get them visibility. They don’t need to focus on selling copies. They need to focus on writing the best possible book for the goal they want to achieve.
And before you ask — not selling copies and making money from a book are not always the same thing. If you are using your book as a marketing tool to get you something else, like authority and visibility in your field or to draw clients to your business — then what matters is not selling copies or hitting a list, it’s the impact your book has with your intended audience.
You want to understand the difference between bestsellers and impact? Read this article about what a book has done for this entrepreneur. It tripled incoming leads to her business, doubled her revenue in two years, established her as a keynote speaker and got her media in every important retail outlet. The book was resounding success in all ways for her — and it sold less than 1,000 copies.
Selling copies matters if book sales are your only revenue stream — which is only true for professional authors. For people in business, a book has an entirely different purpose, and that often has no correlation with selling copies.
All this being said, it does make a lot of sense for professional writers to focus on bestseller lists. It is a status marker for the writing and publishing industry, and it does help them get better deals from publishers in the future. This is all true.
The smart professional writers look at bestseller lists as a necessary evil in their industry. Get a smart long-term plan to hit the lists, work the steps, and then once they been on a few times, they ignore them. They focus instead on selling books directly to fans, which often makes them more money.
For entrepreneurs whose main revenue source is their business, and they use books as marketing tools, I can tell you this — hitting a bestseller list creates very few tangible results for your book. It doesn’t get your book much more attention. It doesn’t help sales much. It doesn’t get in front of many more clients or help your marketing.
I’m not saying it has zero effect. It can have some. Almost all of the impact of hitting a bestseller list is personal and social impact. There is not much business or sales impact, and when you measure the low impact against the high trade-offs, it’s a bad decision. This is why almost all of our authors don’t end up pursuing it.
The people we see who are most obsessed with bestseller lists are the authors who view it as a status marker. They feel if they can make the list, people see them differently, and they’ll feel differently about themselves.
For these authors, striving for a bestseller list is about making them feel important. There is no real business reason. The unstated implication when an author says “I want a bestseller” is usually because they simply want to brag and feel important.
This desire to buy status is why you’ve seen an explosion of “bestselling authors” popping up over the place recently. What really happened was a few scammy marketers figured out how to manipulate the Amazon bestseller rankings. In short, they help people crank out a crappy book, buy their way up these obscure mini-categories, and call themselves bestselling authors.
To show how ridiculous the abuse of this bestseller list has become, one of the most brilliant marketers I know, Brent Underwood, took a picture of his foot, published it as a book, and hit no. 1 in with it. He detailed everything here, called out the whole group of people who sell this, and it’s a great read. It pulls back the curtain on this blatant buying of status.
Look, I am not judging anyone’s desire to raise their status my writing a bestselling book — I put three books at no. 1 on The New York Times bestseller list myself, so obviously, I am guilty of this desire. My ego is fragile and needs recognition and validation, just like everyone else.
But understand this — a bestselling book might make you feel good for awhile, but it will not get you any real respect or fill any holes in your soul. I say that from personal experience. And if you recognize status as the reason you care about being a bestselling author, the best thing you can do is admit this to yourself. If you admit it, you can focus fully on that goal, make a realistic plan, and give yourself a realistic shot at actually hitting it.
But don’t pretend that having a bestselling book is for a business reason that it’s not. For those authors who see a book as a marketing tool to get something else you value — and the ego portion is not very important — the conclusion is obvious. It makes zero sense for most entrepreneurs to chase a bestseller list.
You’ll have to spend upwards of two years trying to get a book deal, sell the rights and royalties to the book to a publisher, spend all this time and money promoting it, just so you can say you are a bestselling author. Doing this usually prevents you from reaching the goal that actually matters to you — having your book reach the right people at the right time.
If you are convinced, then stop reading. If you don’t care and still want to get on a bestseller list, then keep reading.
This section describes the rules of every bestseller list and how to get your book on them. Before I get into the major bestseller lists and their particular rules, there are two principles that apply to all of them — velocity of sales and reporting.
In this case, velocity of sales is defined as “amount of book sales within a specific period.” Selling 5,000 books in a year is a pretty solid performance, but it’s not not going to get you on any of the big bestseller lists. Concentrate those sales in a week, though, and now you’re looking at possibly hitting many of those lists.
That is the key concept you must understand for bestsellers lists — it’s not how many books you sell, it’s how many you sell in a given time. The time frame changes depending on this list, but the more velocity of sales you create — meaning the more sales you pack into the shorter period of time — the better.
This is why setting a release date and concentrating your marketing around it is so important. Setting a release date creates a manageable, self-contained window to concentrate your marketing efforts on. Use them as a mechanism to create this velocity of sales.
Related: The Entrepreneur’s Complete Guide to Ghostwriting
Like I explained in this piece, not all book sales count for all lists, because there is no list that actually measures all book sales from all outlets. In the purest sense, there is no such thing as a “real” bestseller list.
Each list has their own method of counting sales, and each list only counts a fraction of places that books are sold. Amazon only counts books sold on Amazon. The New York Times only counts the physical bookstores that it tracks (and a few online sellers, but weigh them differently).
I’ll describe the counting methods of each list below, but the point is — you must know the way that lists counts sales, and then focus on creating velocity of sales in those ways only.
1. Get a traditional publishing deal. I explained why above, but this is step one if you want to have a New York Times bestseller. It is not crucial for a Wall Street Journal bestseller, and it means nothing for Amazon.
2. Have a plan to generate pre-orders. Barring some extreme stroke of luck, the only way I’ve ever seen first-time, or lesser known, authors hit any significant bestseller list is by first creating a large platform with an installed audience that is waiting for the book, then selling the book into that audience.
Simply put, creating an audience of buyers for your book who pre-order prior to your release is the best way to get the velocity of sales needed to hit a bestseller list. Like I said before, there are two basic ways to do this — have an audience you is willing to pre-order or spend a ton of money to buy your way onto the list.
3. Design your campaign around the rules of the bestseller list. But if you want a shot at making the list, you must understand how bestseller lists work, so you don’t accidentally do something that interferes with the possibility of hitting the list.
For example, when Marc Ecko’s book, Unlabel, came out in 2013, it sold more than 15,000 copies the first week. This was more than enough to hit the New York Times bestseller list, but the publisher had improperly listed Ecko’s book as an art book instead of a business book. That decision alone kept the book off all the bestseller lists.
Know the rules to bestseller lists, because breaking them can keep your book off the list, even if it deserves to be there.
This is considered the most important bestseller list, and the only one that people tend to talk about by name. If you make this list, you put “New York Times bestseller” on the top of your books. Every other list generally gets a “National bestseller” headline.
The weekly bestsellers are calculated from Monday to Monday. Here is how they describe their methodology on their website — “Rankings reflect sales reported by vendors offering a wide range of general interest titles. The sales venues for print books include independent book retailers; national, regional and local chains; online and multimedia entertainment retailers; supermarkets, university, gift and discount department stores; and newsstands. Ebook rankings reflect sales from leading online vendors of ebooks in a variety of popular ereader formats. Ebook sales are presently included for all adult categories (fiction, non-fiction and advice) except for graphic novels, and all children’s categories with the exception of picture books. Titles are included regardless of whether they are published in both print and electronic formats or just one format. Ebooks available exclusively from a single vendor will be tracked at a future date.”
As I mentioned before, the New York Times list is a survey list, not a tabulation of total sales. This means that they poll a curated selection of booksellers to estimate sales. They literally decide which bookstores and retail outlets are important and then only count those sales, ignoring all other sales. They also heavily weight independent bookstore sales. This is because they think that the type of people who shop at indie bookstores are more serious readers and thus their reading decisions deserve more attention. I’m serious, they have said this in public.
They also focus on individual sales, and try to not include bulk sales in their calculations. They do this to prevent people from buying their way onto the list. If you sell 1,000 copies to a company as part of a speaking engagement deal, this is a great way to move copies and make money, but it’s not very effective for hitting the list, because they won’t count it.
And notice how they say that won’t count ebook sales from only one source? This is a direct shot at Amazon. They don’t like Amazon, and they don’t think ebooks are real books. They don’t want to see their ebook list dominated by Amazon’s Kindle list.
Make no mistake about it — this is all just as elitist and snobbish as it sounds. They only recently started including ebooks in their lists, and they still heavily discount ebooks that have no print edition. Yes they track them, but they count their sales as less.
The reality is that even though the New York Times list is seen as the most prestigious, in many ways it’s the least connected to actual book selling reality.
This list is not as prestigious as the New York Times list, but for business books at least, carries almost as much social capital. And most of the weirdness and elitism from the New York Times list doesn’t apply to the Wall Street Journal list.
How they describe their methodology, from their site — “Nielsen BookScan gathers point-of-sale book data from more than 16,000 locations across the U.S., representing about 85 percent of the nation’s book sales. Print book data providers include all major booksellers (now inclusive of Wal-Mart) and web retailers, and food stores. Ebook data providers include all major ebook retailers (Apple excepted). Free ebooks and those sold for less than 99 cents are excluded. The fiction and nonfiction lists in all formats include both adult and juvenile titles; the business list includes only adult titles. The combined lists track sales by title across all print and e-book formats; audio books are excluded.”
This is about as fair and reasonable as you can get, very much the opposite of the New York Times list.
This list used to be pulled straight from Nielsen Bookscan, but they recently changed and started making it a curated list, more akin to the New York Times than the Wall Street Journal. Rather than separate out the categories of books, USA Today puts them all in one category.
From their website — “Each week, USA Today collects sales data from booksellers representing a variety of outlets: bookstore chains, independent bookstores, mass merchandisers and online retailers. Using that data, we determine the week’s 150 top selling titles. The first 50 are published in the print version of USA Today each Thursday. The top 150 are published online. The rankings reflect sales from the previous Monday through Sunday. USA Today‘s bestseller list is a ranking of titles selling well each week at a broad range of retail outlets. It reflects combined sales of titles in print and electronic format, if available. For example, if Jane Austen’s Pride and Prejudice sells copies in hardcover, paperback and ebook during a particular week, sales from each format are combined to determine its rank. The description of a title and the publisher name refers to the version selling the most copies in a particular week — hardcover (H), paperback (P) and ebook (E).”
This list is not really looked at as a prestigious list. If you hit it, that’s great, but I have rarely seen a book on this bestseller list that isn’t either on the one of the New York Times or Wall Street Journal lists.
What makes this list so strange is that you’ll see all kinds of things that don’t show up on the other lists — sudoku books, cookbooks, maps. They’ve recently started to pull these out and focus more on real books, but you’ll still see some.
Personally, I don’t think Amazon has a bestseller list. What they do is rank the sales of their books. Even on the page that they call their “bestseller” page, it says “Our most popular products based on sales. Updated hourly.” So it’s not really a bestseller list, it’s just the top 100 sellers from their site.
What are the rules for calling your book an Amazon bestseller? It’s an open question, a lot of people abuse it, and I already linked to the Brent Underwood piece that called out this whole group of people who sell this service. But you can use them if you want. A lot of people do.
Pure sales, just on their platform. They do seem to have an algorithm that ranks the books in a trailing sales fashion. For example, if you sell 10 books in one hour, and then none the next, you don’t just fall off their list that hour. You go down some spots and keep falling, unless you start selling more books.
No one knows what Amazon’s algorithm is, and anyone who says they know for sure is probably lying — unless they work for Amazon. What most people are seeing is that the past eight hours of sales are weighted evenly, thus making it a trailing algorithm.
Services exist that will guarantee — for a large fee, usually over $200,000 — that you get on The New York Times bestseller list. They are very expensive, and for the most part, if you read the fine print, their results are not actually guaranteed, despite what they claim in their ads.
I have never used one directly, but I know the three major companies well, because we’ve had clients who used them, and the results have been mixed. Sometimes they work well; other times, they don’t.
I would estimate that a large number of books that hit the bestseller list are bought. I would say 50-100 per year, on average, for the last decade at least. And like I said before, buying a place on the list is a pure ego play. If spending $200,000 to see your name on the New York Times bestseller list is worth it to you, then go for it. Just be upfront with yourself about what you are doing and why.
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REUTERS/Max Rossi
(Reuters) – A federal judge in Maryland has blocked the state's first-of-its-kind law that requires publishers to offer public libraries licenses to their electronic works like ebooks and digital audiobooks on reasonable terms.
U.S. District Judge Deborah Boardman in Baltimore agreed on Wednesday with the Association of American Publishers, the book publishing industry's national trade group, that the statute likely conflicts with federal copyright law.
New York's state legislature overwhelmingly passed a similar law last year, which Governor Kathy Hochul vetoed in December based on similar copyright concerns. Legislatures in states including Massachusetts, Illinois and Rhode Island have been considering similar laws.
The Maryland legislature unanimously passed the law last May. AAP filed a lawsuit to block it in December, and the law went into effect at the beginning of this year.
The Maryland Attorney General's office argued that the law was necessary to keep publishers from offering libraries unfair licensing terms for ebooks and digital audiobooks.
Boardman granted AAP's request for a preliminary ban Wednesday and said the Maryland law interferes with the publishers' right to decide how they distribute their works under federal copyright law.
A spokesperson for the Maryland Attorney General's office said Thursday it was considering next steps, and that publishers "should not be able to unfairly take advantage of Maryland public libraries."
AAP's president Maria Pallante, who formerly led the U.S. Copyright Office, said Thursday that they have seen "absolutely no evidence" of unfair competition and that states can address those concerns in other ways.
The case is Association of American Publishers v. Frosh, U.S. District Court for the District of Maryland, No. 1:21-cv-03133.
For AAP: Scott Zebrak of Oppenheim & Zebrak
For Maryland: Sean Fitzgerald of the state attorney general's office
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Blake Brittain reports on intellectual property law, including patents, trademarks, copyrights and trade secrets. Reach him at blake.brittain@thomsonreuters.com
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A petition is gaining popularity demanding that Amazon changes its policy on ebook returns.
The current return policy on Kindle ebooks is that a customer can receive a full refund within 14 days of purchase. The policy applies regardless of how much of the book has been read.
Critics worry that people are reading entire books and returning them regardless of enjoyment.
Author Reah Foxx started a petition on Change.org that has already garnered over 20,000 signatories.
“There has been a huge upswing in author’s ebooks being returned to Amazon AFTER they have been read,” she writes in the petition.
“When you have read the book, you CONSUMED the product. Returning a book after reading 10-20% is one thing. But when the book has been read in its entirety it should not be allowed to be returned. End of discussion.”
She goes on to explain that authors are charged a download fee for customer purchases which isn’t reimbursed when readers return the book. This can lead to authors making overall losses when too many people return their purchases.
“In other words, the AUTHOR paid for that person to read their book!” she writes.
Sue Bordley is a teacher and author who has self-published multiple books through Amazon under her name and a pseudonym, Jess Molyneux. Forgoing the gatekeepers in publishing houses, Bordley has found Amazon incredibly useful in forging her literary career.
“Publishers are giving celebrities book deals to write novels because there’s a ready-made fanbase instead of taking a chance on an unknown author,” she says. “But if you can make use of self-publishing and social media, you can get noticed.”
But Bordley notes that just because Amazon doesn’t have publishing gatekeepers, it doesn’t make the act of writing a book any less of a challenge.
“Books take months to write and people are getting them for nothing and that isn’t fair,” she says.
“It costs an author quite a lot to get a book together, by the time you’ve organised a cover, if you’ve paid for formatting and proof-reading services. You’re out of pocket before you put that book on shelves and you need to sell a certain amount to just break even. Some independent authors are going to start saying ‘I can’t afford to continue doing this anymore’. That would be a real shame.”
“Amazon needs to bring in a policy that if every page has been turned, you can’t get a refund. In the days of CDs you would not have been able to return a CD once the cellophane has come off,” Bordley says.
If the problem is bad for ebooks, it’s even worse for audiobooks sold on Amazon’s Audible platform.
On Audible, the return policy for people unhappy with their audiobooks is as long as a year after purchasing. This policy also applies regardless of how much of the book you have listened to.
TikTok user and author Nikki Haverstock details her experience with the issue. “When you have very few sales, the returns really stand out.”
“When you see a sale of your first book and then a return of your first book, then you see a sale of your second book and then a return of your second book, and third and fourth, it’s pretty clear what’s happening. Someone is reading your series and returning each book.”
“Audible is notorious for encouraging this behaviour,” she says.
“Sometimes you’ll get an automated email saying ‘Didn’t like your book? Return it at no cost’. And people have talked to the customer service and asked ‘I’ve finished it, can I still return it?’”
“It’s become a real problem because a lot of Audible users use it like a lending library,” she says.
The petition demands Amazon changes its policies. But even with the 25,000 signatories necessary for Change.org requires for it to become one of its top signed petitions, will Amazon take heed?
“Amazon makes an enormous amount of money from us authors, it would be nice to see a bit of loyalty from them,” Bordley concludes.
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Do you like to spend your time reading books more than other activities? Can you not sleep before finishing a crime thriller? Do you want to spend more time engrossed in books than spending time with your peers? Well, congratulations! You are a bookworm. Books are not yet bygones, and we hope it will not be any time soon.
But with the advent of technology and the internet, books have changed into audio books and ebooks. The way of reading has evolved with time. Paperback books are considered a sophisticated hobby nowadays. Also, nobody can deny that paperback books are difficult to carry everywhere and can pose a hassle for readers. But if you are not willing to buy ebooks, we listed eight sites from where you can.
Google eBookstore has a free section of books. The free section has tons of books with a wide variety of genres. You can find bestsellers, favorite classics, and more, including books from authors like Franz Kafka or Ayn Rand. Books are available in several formats, so it should not be a problem to open the file.
Initially, Project Gutenberg was a volunteer effort to put together and share ebooks online. Project Gutenberg is one of the first producers of free ebooks. With access to over 60,000 free ebooks and no registration or fee requirement, Project Gutenberg became one of the people’s favorite sources of ebooks.
The collection has more classic books like Pride & Prejudice by Jane Austen, Alice’s Adventures in Wonderland by Lewis Carroll, and Frankenstein by Mary Wollstonecraft Shelley. The top 100 list also helps you discover great books. The ebooks from Project Gutenberg are available in various formats like ePub, Kindle, HTML, and other simple text formats.
Housing over one million free ebooks, Open Library is a good choice for downloading books. This library catalog is an open online project of Internet Archive, allowing users to contribute books. Users can upload ebooks which results in a diverse range of collections from Ronald Dahl to John Grisham.

uTorrent is a free piece of software used to download large files in a file-sharing system. uTorrent was launched in 2005, and it has been popular since. Apart from games, software, movies, or films, uTorrent also offers free books to read. It has a large and diverse collection of books and is free. To access free ebooks, you can go to u1337x.org, search for the ebook and download it.
ManyBooks is the best source of free ebooks on the web in various formats. It has over 29,000 free ebooks at your fingertips which is free. The selection includes more than just classic literature or creative standard books. ManyBooks has a great categorization feature. You can find books based on titles, recent reviews, authors, genre, and languages. You can find books written by Agatha Christie, Tamara Grantham, and so on. These books are available in a wide range of formats EPUB, MOBI, PDF, FB2, RTF, HTML, etc. So the books downloaded from there are compatible with Kindle, iPads, and most e-readers.
From fiction to nonfiction, education, academic texts, classics, and more, Free-eBooks is a good source of all kinds of free ebooks. There are even sub-categories of the genres, including advertising, parenting, sci-fi, humor, science, engineering, self-teaching, or poems. You can also go through several reviews and ratings for each book before downloading ebooks. The only downside to this site is the limited download feature. Even though you can register with a free account and access many books, you can only download five books a month.
BookBoon specializes in educational textbooks and business books. It offers over 1,000 ebooks, and you don’t need to register for downloading books. It is easier to navigate and browse through all kinds of academic texts.
Read Print is an online library of thousands of free books. Various books are available across different genres like nonfiction, essays, poems, fiction, and plays. There are several ways you can search for a book in reading Print. There are keyword searches for titles or types of work. You can also browse through top books that are being read online. Once you find the book you want to read, you have the option to ‘read online button. You also have the opportunity to launch reading mode if you are not fond of the online reading interface. Read Print is pretty much compatible with any e-reader, phone, or tablet.
CONCLUSION
Books are an excellent way to gain knowledge and understand different cultures worldwide. But books can get very inconvenient when you are traveling or moving constantly. Ebooks are a more accessible alternative for carrying a lot of heavy books. With ebooks, you can store almost thousands of texts without the hassle or hassle.
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Starting a home based business can be rewarding and fun. At a time when social distancing may be important, more people than ever are glad to stay at home for work. Luckily, there are many home business ideas to spark your thinking.
People often ask, what is the best home business to start? The answer is: the best home business is the one that meets the most requirements on your list. Make a list of the factors important to you, such as a good income; a flexible schedule; independence; work-life balance; low startup costs; something within your skill level and experience; interesting work you have a passion for.
Below is a list of 52 businesses you can run from home for fun and profit.
Start a business designing new websites or updating existing websites. Work with clients to add your aesthetic and design expertise to their websites. Some web designers use website builder tools such as WordPress or Wix. Others code from scratch and use graphic design tools. Making a profit from a new business in web design is easy due to the low costs.
You also can use your design expertise to work with clients to improve their Facebook pages. This is yet another opportunity for a graphic designer to be part of a growth industry. It is also a way to earn income while working from home.
Do you enjoy working with kids? Start a daycare business where you take care of children in your own home. Be sure to make your home safe. Caring for children is a big responsibility. A daycare service is a business requiring good communication with parents. You also need credentials to meet any licensing requirements.
Vintage clothing is in vogue. Online platforms like eBay and Etsy make it easy to start a business selling vintage clothing — no experience required. How do you ensure a good inventory of supplies for this business? Simple. Shop for bargains online where consumers sell used items, such as Craigslist. Or scour thrift stores and attend house sales. You can even sell clothing products you already own. Research prices, and buy low and sell higher.
Entrepreneurs with musical talent can start a home based business as a music teacher. Open up your home to clients who want to learn an instrument or take voice lessons. Don’t want people coming to your home? Then use video conferencing technology such as Skype, Google Hangouts or Zoom, and hold online teaching sessions from home to students anywhere. In-person sessions are not required.
People often need help planning events, from birthdays to graduations. Do you enjoy making plans and working with people? Party planner may be an ideal job for home, although you may have to meet with clients at event locations occasionally. As a party planner you make sure that the events are memorable. This is a great home based business idea for anyone who is detail oriented.
Being a clown for kids’ birthday parties can be a great way to have a fun job if you enjoy working with children. With this business idea you’ll need to leave home for events. But you can do the booking and prep work from home.
Anyone with a background in dance and access to clients can offer dance classes from home. With this business idea you get started either by setting up a studio in your home or renting a space. Or you can offer dance instruction virtually through video courses. Do the administrative work in your home.
Are you one of those unusual people who love cleaning? Or perhaps you are just good at it. A house cleaning service is a way to earn a living and over time gain financial independence. This business requires little except basic cleaning products and a service attitude.
There’s never a guarantee of making it big on YouTube. But becoming a YouTuber is still a great home based business idea. Start by creating a variety of video content for the platform from your home. Run ads on your videos to earn revenue.
People love custom jewelry. It meets their need to be different. There are many methods and supplies to create handmade jewelry — including precious metals, gems, beads and stones. Sell jewelry online, at craft shows or wholesale to retailers. Set up an online store to expose your business to even more customers.
Ideas like becoming a personal trainer are great for fitness-loving entrepreneurs. Offer training sessions to clients out of your home gym or workout room. Or travel to clients’ homes. Some enterprising personal trainers take their business online. They provide training and fitness courses virtually through video conferencing apps like Skype. Get a few happy clients and your home business will grow through word of mouth referrals.
Advertising and marketing companies are always looking for freelance copywriters to help with creative projects. Set up a home office with a computer. Then apply your marketing savvy to earn bucks. Freelance writing is a home based business that literally can be global, with clients across the world.
As home business ideas go, there are plenty of opportunities for designers to create and sell their own clothing from home. Whether you stitch intricate gowns, create hand-painted scarves or design t-shirts, the opportunities for earning from home are almost endless. Many people are willing to pay for unique wearable art. If you have a passion for fashion, and need to earn cash, make this your business.
Are you an aspiring novelist? Prefer nonfiction writing? Anyone who enjoys freelance writing can turn it into a business as an ebook author. It’s easier than ever to be a self-published ebook author. Amazon is one of the top places to sell an ebook, but there are other platforms also.
Though certainly not a cheap venture, offering balloon rides from your property can be a great way to have fun in a lucrative business. Make sure to read up on local regulations and safety for this business.
Licensed massage therapists can set up studios in their own homes to meet with clients and offer their services, making it one of the better ideas for qualified individuals.
Hair stylists can set up a room in their homes to accept appointments with clients. However, read up on state and local licensing requirements to make sure you comply. Take this business online to diversify revenue streams. Display your styling abilities on YouTube or Instagram. As a virtual stylist, you can profit from online classes showing others how to arrange the latest hairstyles, or by recommending sponsored products or becoming a brand ambassador.
Interior designer is one of the best business ideas for anyone with a knack for style and design. Offer decorating services to businesses and homeowners. You do not need a physical location to offer this service. You can do much of the brainstorming and administrative work from home and visit clients on site.
Home staging is a service where you arrange furniture and other decorative elements for clients who need to sell or rent their homes. Work with real estate professionals who want to close sales, also. Ideas like this don’t require a business office, just expertise.
If you have an interest in antiques or collectibles, become a seller on eBay, Etsy, or niche communities. Build a home based business around collectibles you love. You probably already collect such items, so you know where to find more products to sell. You also know the market prices to charge. Open an online store to showcase your products to a larger audience.
Social media sites like Facebook, Twitter and Pinterest are popular not just for business use, but also for individuals who simply enjoy using them. Add consultant to the list of ideas you can start to help other businesses shape and carry out their social media strategies. You can do this business on the side while in college.
Love dogs? The way to start a dog grooming business is to get basic supplies such as clippers and set up shop in your home. You will work with plenty of canine companions. Get a van and outfit the vehicle to offer a mobile dog groomer service. Dog owners often need other services, such as pet sitting and dog walking, so you may be able to increase your income from existing clients.
A pet sitting or dog walking service indulges your passion for dogs and other pets, but requires hardly any equipment. Get started for free — or perhaps the cost of pet treats and dog leashes. Dog walking or pet sitting requires you to visit clients’ homes. The positives of this small business are a flexible schedule and a home office. Add technology such as scheduling apps to manage administrative work.
A few years ago, who would have thought of a business like drone trainer? Yet, today, people want to learn how to use drones. Be the person to teach them. For example, real estate agents use drones to get MLS listing photographs. Offer lessons from your home — just make sure you can fly the drone freely. Also make sure to meet FAA and local requirements.
Enjoy fashion? Have a great sense of style? Offer your services as a personal stylist. Help clients build their wardrobes and put together outfits. A personal stylist business has low startup costs.
You can build any number of successful photography businesses from your home. You can be a portrait photographer, wedding photographer or nature photographer. Some photographers choose to teach others how to learn photography.
People buy all types of gift baskets for home and business purposes. Gift baskets can be so creative! If you enjoy arranging and designing baskets of food, personal care products or similar products, it might be a fun home business idea to consider.
There are many platforms and places where you can sell furniture and home products. Find old pieces at flea markets or second-hand stores. Add your own upgrades and resell furniture for a profit after fixing it.
Good and profitable home businesses make use of resources you already have. If you love bikes and enjoy fixing things, you could convert your garage into a workshop. Offer bike repair services. Either have your neighbors drop their bicycles off or you can offer a pick-up delivery service. Just a bit of equipment is all you will need at first.
Baking is fun and rewarding to many people. Bakers, buy some equipment and set up a commercial kitchen at home. Sell baked goods to local shops or businesses. Or set up a storefront to sell products online. Read up on regulations to be compliant!
Jam seller is another one of those promising home based businesses for people who love to create food. If making jam or canned goods is your specialty, the way to start is to create your own line of products for sale.
Want to launch a catering service? In a home catering business you make the food in your kitchen and bring it to events or client locations.
Creating beautiful flower arrangements can be a fun activity for anyone with an eye for design. Turn it into a career selling flower arrangements you create working from home.
Some businesses make you feel great. Non-profit fundraising is one of them. Charities use events as a primary fundraising method. If you enjoy organizing events and helping causes, then fundraiser may be a good idea for your home based business.
Designing mobile apps is a huge field. If you have the technical know-how, create apps from home or offer your services to small businesses.
Landscape design is another work-from-home career option. It’s a good idea for people who are design oriented and enjoy working outdoors.
Tie-dying shirts and other clothing and accessory items can be fun. Create signature products to sell online or at craft shows. The shirts may be niche products, but they do have a market. The market is not just for Baby Boomers.
Coaches help people develop plans for their career and relationships, and help them balance life and work. You can work with clients in person, online or over the phone. Life coach can be a full-time or part-time service.
Planning a wedding requires a lot of work and organizational skills. Many couples hire a wedding coordinator to manage the many details of the event. You can do much of that work from home if you enjoy organizing events. With hard work you eventually will build a network and generate word of mouth for a successful business.
Henna is a plant that has been used for thousands of years for cosmetic purposes. If you’re an artist versed in the Henna tradition, you can create designs and sell them. Or apply designs at events.
Enjoy freelance writing? Your skill may lead to a home based business as a professional blogger. It helps if you can make posts look attractive through photography and graphic design. You make bank by blogging for corporate clients who pay for your services. Or run Google AdSense ads, or insert affiliate marketing links to get paid whenever someone buys through your link.
Is glass blowing your hobby? Perhaps you create jewelry or home decor. It’s possible to sell your products online, in retail shops, or at shows. However, you need equipment (including a costly furnace). You also need the skill to handle dangerously hot glass. If glass blowing is on your shortlist of ideas, try it first as a hobby before committing what could be a sizable investment.
If you have a knack for public relations, work from home as a publicist. Help business clients announce new products and services to the media or promote marketing campaigns. A publicist business is ideal if you need to work from home due to family commitments. Do your work via email, phone and social media.
Do you have an extra room, apartment or space in your home that isn’t being used? Turn it into a vacation rental and list it on sites like Airbnb or VRBO.com.
Love shopping? You can offer your services as a mystery shopper, evaluating the customer service and needs of stores in your area. Although this often requires actually visiting stores, you do the administrative work from home.
Yoga is hugely popular. If you’re well versed in the practice, set up a yoga studio in your home or backyard. Provide yoga training services and share your expertise.
Planning vacations has become much easier thanks to new online tools. But companies and large groups still need help when planning and organizing travel arrangements. If that’s something you enjoy, set up a business to offer your services.
If you have a large space that’s suitable for regular guests, start a bed and breakfast to welcome travelers into your home.
As home business ideas go, you need substantial outdoor space for a tree farm. But if you enjoy nature, being outside and welcoming people to your property around the holidays, then running a Christmas tree farm or lot may be a fun home based business idea for you.
As a virtual assistant you help entrepreneurs and business owners schedule appointments, take care of administrative tasks, even do graphic design services. Get started with a computer and a good internet connection.
Create an online store to sell products – your own or items you get from suppliers. This online business can be a good way to earn cash. From Amazon to eBay to a Shopify store, you have multiple platforms to run your online business.
Most home-based businesses don’t require much investment — in fact, it’s possible for an entrepreneur to get into business for under $100. Follow these 4 tips for home business success:
Related reading: 51 Great Small Business Ideas
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