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7 Step Sales Process of High Income Auto and RV Sales Professionals

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High income car and RV salespeople follow a 7 step sales process.

They follow the sales process on each and every contact. No exceptions.

There is no deviation. No skipping steps. It just doesn’t happen.

Automobile Sales an Art AND a Skill

Rembrandt was considered one of the greatest painters in European history. Do you know who Pieter Lastman or Jacob van Swanenburgh were? Rembrandt apprenticed under each of them.

What does that have to do with car and RV sales people? Nothing. And everything.

Everything, that is, if you want to be a top income earner.

To be a Rembrandt you need coaching. You need sales training. You need practice to develop your style, your talent, your selling techniques.

The art is the finesse.

For prospective buyers, it is bringing to reality what works for them without manipulation, without shady tactics or tricks.

Professional selling technique is the ability to listen intently, ask relevant value adding questions, and package it all in a vehicle that meets the prospect’s needs and budget.

7 Step Automobile and RV Sales Process – Work It!

Walk into McDonald’s anywhere in the world and you will find the same friendly smiles, although the faces may be different. You will see a similar menu, although reading it may be difficult. You will find the same production process.

The recipe, like a sales process, works.

It works for McDonald’s. It works for Wendy’s. It works for Tim Hortons. It works for the Colonel along with a whole regiment of other franchises. And the 7 Step Sales Process of top automobile and RV sales income earners will work for you.

Exceptions Yes Life Happens

Will there be exceptions? You bet.

Even in the most well oiled system, glitches surface from time-to-time. There is occasional franchisee – franchisor incompatibility. There are occasional let downs in traffic expectations compared to market analysis. There are occasional language challenges.

Reality is, in all things, there will be occasional surprises.

So what. Move on.

Like the franchise system, the following 7 Step Automobile and RV Sales Process works.

And, yes, there will be exceptions. There will be the cash buyer who insists on a large discount. There will be the prospect whom you just cannot settle on a vehicle. There will be… There will be… There will be…

There will be exceptions, the occasional incompatibility for whatever reason. Move on. The sales model works consistently, with an occasional exception.

7 Step Sales Model

The 7 Step Sales Model of high income automobile salespeople and RV sales people is:

1. Introduction

2. Qualification

3. Selection / Presentation

4. Demonstration

5. Negotiation

6. Application

7. Preparation / Delivery

That’s it.

To close more deals, follow these steps each and every opportunity. No exceptions.

By the way, career automobile salespeople and RV sales professionals have an 8th step – Progression, moving the new Customer to a walking, talking referral machine.

Wanna be car sales guys and gals just cannot seem to grasp this.

Write me for more detail about Progression. It is where the big dollars are!

Remember: Nothing happens until someone sells something.

Sales Champions – People Like You – Make It Happen!

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Source by Jeffrey Doucet

Views: 0

December 26, 2019
How To Start a Wood Working Business From Your Garage

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Starting a woodworking business from your home could be an excellent way to earn an income. With right business plan and woodworking training system you could reach your financial goals with little or no woodworking skills.

As we all know financial times are tough in many areas of Canada and The USA. Their seems to be no stability working for various companies. Even if you employed the income you receive is poor. Consider starting a home based business that will create products that you can sell with very little effort. This home based business will be fun and easy to start.

Consider starting a business constructing and selling wooden furniture. Many people are often interested in purchasing wooden furniture for their homes. Good quality wooden furniture always has a way of being sold. Home owners will pay top money for this type of furnishing. This type of furnishing looks good and gives the customer a product that indicates that their money was well spent.

With proper business plan and correct construction method you might even be able to make money in your spare time building furniture and related products.

Of course you will need a place to work such as your garage. You could even construct a shed in your backyard to start your woodworking business. Constructing a shed, made of wood, could be a way of starting your woodworking business. After successfully building a shed in your backyard you could have people paying you to build a shed in their backyard.

There are a number of resources that will give you step-by-step instructions with regards to construction of various woodworking projects including numerous backyard shed plans. Types of sheds to consider are the pent roof shed and clerestory style shed.

The pent roof style shed is simple to build. It is a mono roof shed, which consists of a one piece roof sloping in one direction. It can be attached to your house or barn, giving it increased structural strength

The clerestory style shed ideal for use a place to work. The roof of this shed consists of row of windows which allows natural light to beam inside of the structure. Because of the roof its structure will mor complicated to build when compare with the pent roof style shed. However designs can be found on the internet that will help the construction process less problematic.

This type of business will require that you purchase various tools if you do not already own them. Their a number hardware stores likely in your area that will help you purchasing the tools needed in starting your woodworking business. You will also likely be able to purchase used woodworking tools in good working order.

Best Regards

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Source by Paul Luciw

Views: 0

December 25, 2019
A Forex Trading System That Really Works

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Over the years Forex trading robots have flooded the market with mixed results. Of course there is always the good few that work but unfortunately the majority will eventually fail. In this article we are going to look at the possibilities with Trading robots, also known as expert advisors and find out if it is possible to have a Forex trading system that really works.

The Possibilities of Trading Systems Their Limitations

The coding of expert advisors is always advancing and there is now even software that can read news alerts and adapt that information into a trade. This new wave of programming is the forefront of using fundamental analysis in trading algorithms; there are issues with this that a fundamental trader could point out but that is a conversation for another article. The limitations of a trading system come down to the programmer. There are hundreds of indicators on the market that give direction to the markets and they will be correct a percentage of the time. The problem is making sure they are correct enough of the time to ensure an overall profit at the end of the week, month or year.

It is common place for a Forex robot to work for a period of time then go through bad patches that have the potential to eat up all your profit and even blow your account. Although these Expert Advisors are sold in good intention there is no way of knowing how to accurately predict the market and a trading system based on rules might not fit the market next year as it did the year before.

A Trading System That Can Adapt

In conclusion a Forex trading system that really works is going to be one that can adapt to the trading environment at any given time by using more than one set of rules. Using a system that adapts multiple rules can adapt to multiple scenarios. For Example, a Forex robot that uses a scalping system in a trending market might lose consistently when the market consolidates. Having a system that could detect the change in the market and switch to a consolidation technique would result in exceptional results.

There are hundreds of systems on the market and the best tip we can give to purchasing one is to look at the past results and pay particular attention to the amount of drawdown. A Forex trading system that really works will have a drawdown of less than 20% anything more than this then there is a big danger you will blow your account eventually.

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Source by Adam Woods

Views: 0

December 25, 2019
How to Start Investing Today With the Money You Spend Right Now

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Many people enter a job market right after school and jump right into life feet first. Money comes in from a job, then goes right out to liabilities, food, entertainment… all necessities and pleasures in life. This is often called being stuck in a “rat race”. Every month is the same thing… money comes in, money goes out. Once you’re stuck in it, it’s very difficult to get out. But not impossible.

Now, money you make in your job is dependent on your ability to perform a task or function and amount of time put into that task or function. Essentially, it is trading time for money utilizing a learned skill. But this can’t possibly go on forever, can it? What happens when you get too old to perform these same tasks required for a job?

Unfortunately, for some people it goes on for a very long time. And when people who don’t invest in things that will bring in income whether they work or not can’t work any more, they don’t have anything to help them live as comfortably as they are today.

Until most people get into a career job that offers good benefits (including a 401k), money is rarely put toward investments. Money is made and spent as fast as it’s made, giving a person necessities and comforts of life at the time – and then some, but not allowing much for a prosperous future once job income stops.

Everyone at some point in their life must face the reality that a job is not going to give them everything they want or need in life – especially a life after retirement age. Investing is something best figured out early in life.

To understand how important investing is, you must first understand what investing is. An investment is a method of making money from a one-time effort. Sometimes this effort can be intense and take some time, but it can provide income for many years to come without having to put forth that same effort or time.

If you do a bunch of research to buy a house to use as an investment, you only have to do that research one time. Once you buy an investment, it will make money for you with very little effort. If you write a book and put it on a website to sell, you only had to write a book one time and it will make money for as long as it is active on the website or in a book store. If you research a company stock and find a perfect one, investing some money in it, money then starts doing work and making money without you having to do anything.

These are just simple investment examples that do take some effort. The point is that making money from investments is a lot easier than making money at a job if you know what you’re doing. A huge difference between an investment and a job is how much time and effort someone has to put into making money. Cool thing about investing in the stock market (whether it be traditional buy/hold/sell trading, 401k investing, or options) is that you only have to learn how to do it once, keep repeating what you learned, and let each dollar you invest do all of the rest of the work for you so you can enjoy life as it was intended.

Of course there is one HUGE problem that everybody faces before they can invest. Where do you get money to use to make money? When living life in a “rat race”, you eventually get caught up in an impossible circle that is very hard to get out of.

Don’t worry!

You have money… you just don’t know it yet!

There are ways to make a few changes in your life to start building up “capital” for investing – no matter what type of investing you are looking to start. It will be slow at first, but it will definitely morph into something you won’t believe possible.

One way to build up investment capital fairly quickly is opening a “Round Up” Savings Account. This type of capital growing account actually helps you save and build money based on your every day purchases. You attach your checking accounts or credit cards that you spend money on to your Round Up account and for each purchase you make, this account rounds up to the nearest dollar and deposits that rounded up cash into an investment platform that helps your savings grow faster. Not much work, is it? This special investment account does the rest.

For example, if you spent $20.57 on something, it rounds that up to $21.00. The round up, or $0.43, is placed in your account which is divided among several stocks based on account settings.

If you make 50 purchases from your checking account in a month averaging $0.35 a round up, you will save $17.50 in that month. That’s $210.00 in a year saved just by rounding up these purchases.

Money invested in this round up account goes up and down with stock market movement. At 5% gain in a year, it will go up by $10.50 more. And some stocks that your money is invested in earn dividends that are automatically reinvested into your account.

This doesn’t sound like much, but over time, it will continue to grow. This is an investment in itself and can grow pretty fast if you are consistently adding to it. If you have extra money you’d like to save during a month, you can also make deposits to apply them to your account to grow your account even faster.

A Round Up Savings Account is simply a stepping stone to get you to a higher level of investing, which can be a stock trading, option trading, a retirement investment account, real estate, or anything else you can invest that money in to make more money.

Once you build up some good investment capital in your Round Up account, you can withdraw it whenever you want and use it to purchase assets (things that earn you money – unlike liabilities) or to invest in stocks to make even more money over time.

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Source by Jason Moser

Views: 0

December 25, 2019
Balancing Customer Service With Cost-Savings Technology

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Typical Challenges Consumers Face and the Necessity of Small Businesses Taking Notice

It’s happened to all of us at some point. A problem with our order or a service interruption arises, and we need help from a local company.

We dial the support number only to be met with a recorded robot voice that doesn’t understand or answers. We press endless buttons trying to narrow down our request and hoping with each press we get an actual human being to speak to about our issue.

Or we head over to Social Media in hopes of finding someone who cares enough to respond to our issue only to receive automated messages and chatbots reply back.

Technology has helped small businesses grow and succeed in ways previously never thought possible. But with that growth, the demand for more personalized customer service experiences has developed.

What is a business to do? Implement the cool features and functionality of AI, Chatbots and other tech advancements or revert back to a time when real human beings answer their phone?

No one can argue the importance of customer service; after all, without happy customers, it’s tough to have a successful business.

The solution many businesses are turning to is call centers. Years ago, I worked at a call center and we provided a valuable service to companies who needed someone to answer their phone day or night. We answered for many emergency service businesses such as veterinaries, property management companies and restoration companies.

It was a win-win scenario where the customer’s phone call was answered by a real person and their needs were quickly taken care of. Call centers are built to handle the requests of customer contact in an efficient and cost-effective manner. They can be a valuable solution to many businesses’ customer service needs.

But what about technology? At what point does automation become detrimental to your business? The business to customer relationship is becoming less personal the more technology is brought into the mix.

When implementing your customer service systems and procedures, it’s great to invest in technologies that will help streamline tasks and reduce cost overheads but it’s more important to keep your customer in mind and take into consideration all possible interactions they will be having with your brand.

Will those interactions create a raving fan base of happy clients or will they be so frustrated they turn to social media to bash you?

The other day I came across a Twitter account I thought for sure was hacked. The account owner appeared to be VERY upset with a large corporation where several times a day, for many months.

When I asked the account holder about these repeated irate posts, turns out they were all added intentionally. Talk about an unhappy customer! But what’s sad is this company has not replied once in attempts to solve the problem this person experienced.

Whether it’s the use of call centers, or simply how your customer contacts you to place an order or wants a problem solved, when handling your customers, you need to be aware of how these interactions are affecting them to avoid irate customers like this person on Twitter.

Despite us living in a world of abundant technology choices to save us money, a business needs to find a balance between using technology and using direct communication with their customers. Begin by considering all options available and consider the customer experience with each – will that option help or hinder your business?

I can tell you one thing we have heard time and time again is that our clients are so grateful that we answer our phones and reply ASAP to all emails. In fact, many of our existing clients came to us strictly for the fact that their existing web developer or marketer disappeared on them or didn’t answer their phone or reply to questions in a timely manner.

What experiences have you found when dealing with a company’s customer service systems and processes? Did it make you want to continue to support them or head to social media and complain?

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Source by Susan Friesen

Views: 0

December 24, 2019
5 Simple Steps To Earn Money From Internet As An Affiliate Marketer

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The online industry is growing every passing day. The proof is – there are many options to earn money from internet. Affiliate marketing is one of them and it is currently selling like a hot cake! There are two possible reasons behind its immense popularity and demand. Firstly, the process involved is very simple and easy to follow. Secondly, it commands a very little investment and offers a steady source of income.

When it comes to the process involved, it comprises of three things – seller, middle man and customer. The internet marketer basically plays the role of the middleman. The marketer promotes products of the seller and earns a certain amount of commission every time a customer purchase’s the said product.

Remember – as an affiliate, you are expected to generate sales through different promotional tools. Therefore, you are expected to take appropriate measures which in turn can enhance your earnings. Following are the 4 simple steps that can help you in this regard.

Choose Your Niche Wisely: Make sure to choose the niche/topic that you are passionate about. It will help you in your work if you select a particular area that interests you. If needed, you may take help of search engines or online forums. It helps in identifying products or services that are in great demand now. Whatever niche you choose, always stick to it. It is advisable that you don’t jump from one niche/topic to another. For, it has chances of destroying the trust of your customers.

Select Products With A Thorough Investigation

As a part of investigation, try to judge the marketability and profitability of the products you choose. Fortunately, there are several affiliate marketing networks such as Commission Junction that is very helpful. These websites have a marketplace wherein you can find innumerable number of products. The best part – registration to these sites is absolutely free of cost. On completion of registration, you are provided with an affiliate ID and a special affiliate link. Every time a customer clicks the link and buys a product, your account gets credited with the commission.

Make A Blog or Website To Reach Your Audience

Having a blog or website of your own allows you to reach your target audiences in quick time. In addition, it permits you to place your affiliate links according to your convenience. Instead of registering with free web hosting service provider, it is better to opt for reputable companies like Host Monster or GoDaddy. This way, your objective to earn money from internet becomes smoother and easy.

Create Quality Content: Your website or blog may contain the slickest web features. However, it has no relevance when it comes to driving traffic. Instead, it will all depend on quality of content you provide. In order to attract customers and convert the clicks into sales, it is very important you keep all promotional matter very alluring. If time does not permit you to write such content, you may get it written by someone else.

Drive Quality Traffic To Your Blog or Website: If you wish to earn money from internet with affiliate marketing, you need to drive website traffic. For this purpose, you may utilize suitable methods like E-mail marketing, Classified Ads, Paid Advertisement and Article marketing. This is very important when you choose programs like Amazon Affiliate Marketing. More traffic means more visitors, more sales and more commission!

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Source by Bijoy Ranjan Dey

Views: 0

December 24, 2019
Entrepreneurship and Its Challenges

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One of the challenges of being an entrepreneur and the reason many dread to venture into it is, “delayed gratification”. The entrepreneur is like a Lone Ranger who is walking through a lonely part. Initially, he’s never noticed. As he’s grinding and working smart towards his goal, people don’t take note of him. He’s laughed at. He’s jeered at. He’s called a fool. But he perseveres with the knowledge that anything good does not come easy. And then somewhere along the line, his efforts begin to yield results. People now begin to take note of him. Those who thought him foolhardy will now come to him to seek his advice. “How did you do it? They will ask. They wish to be like him. But the question is, how many can pay the price that he has had to pay? The life of an entrepreneur is not easy but it pays to be one.

In your journey of entrepreneurship, focus is key. You need to stay focused in order to keep your desire for success burning.

Sadly, though, success doesn’t come easy. And because of this reason, a good number of people lose their focus. They lose their focus as long as they are not getting immediate success.

There is no doubt that today’s successful people have had to face the same pressure to give up on their goals for this same reason.

To keep staying focused however, you will need to engage in one very important aspect of entrepreneurship. And by that I mean, you need to engage in self -education through studies.

Whether you are in Network marketing, Direct sales or you are in conventional business, self-development through studies is important for success.

An average successful person reads at least, sixty books a year. By studying, you learn the skills that will enable you to succeed. You study the experiences of those who have passed through that lonely part before you in order to avoid certain obvious pitfalls. No doubt, you will still experience failures along the way no matter how much you try. But the wealth of knowledge you have garnered from your years of studying and copying successful people will, as a matter of fact, be your guiding principle. It will give you the inner strength to go on and on even when everything seems not to be working for you.

Be rest assured that to be an entrepreneur in the modern era doesn’t necessarily have to require huge sums of startup capital. The advent of the internet has made it relatively cost-effective.

Therefore, become an entrepreneur today.

Stay focused. Act decisively. Seek opportunities. Seek new ideas. Be humble. Learn from your failures. Study people who are successful. Make the most of your time. Above all, cultivate readership attitude for through reading you learn the secrets of success.

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Source by Sunny Ngene

Views: 0

December 24, 2019
Market Entrepreneurs and Political Entrepreneurs

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What is an entrepreneur? Well, in the United States of America there are two types of very successful entrepreneurs. There is the market entrepreneur and there is the political entrepreneur. The market entrepreneur makes money in the free market by delivering the lowest prices and the best quality and service to its customers and the consumer. The market entrepreneur wins markets and beats out the competition because they are better and more efficient.

The political entrepreneur uses the influence with government through various methods such as lobbying, political campaign contributions and networking with government bureaucrats to either win government contracts and make money or use this influence to get the government to make new rules and regulations and he is industry.

The political entrepreneur will also use his influence to get government bureaucratic regulatory bodies at all levels of government to attack his competition. There is a big difference in market entrepreneurs and political entrepreneurs. Unfortunately, genuine Capitalism getting clobbered by political entrepreneurs coaxing government agencies to constantly attack market entrepreneurs.

The economy and the free market and capitalism for that matter works better with the most efficient companies compete on a level playing field where the consumer and the buyer votes with their dollar for the best products and services at the best possible prices. There is nothing wrong with capitalism there is only something wrong with the way it is applied in United States of America. It could be done a lot better.

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Source by Lance Winslow

Views: 0

December 23, 2019
Affiliate Programs For Beginners

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Starting out, you need only two affiliate programs, one to recommend physical products, the other for information products.

The clear winner for physical products is Amazon. For information products, the best one used to be ClickBank, but JVZoo has overtaken it this year.

Here’s why Amazon and ClickBank are the two best options.

Amazon Associates

The Amazon Associates program is very well known. You use their links to promote certain products and you get a cut for every item bought through your links. Commission varies between 2% and 8%, depending on the product.

But every time someone lands on Amazon trough your affiliate link, you get a cut of everything they buy during that visit, not just the product you recommended.

This makes using the Amazon Affiliates program really powerful.

The way to leverage the program is to write product reviews on your blog. It is the simplest way to make money online, especially for beginners.

Once you’ve started making some money through your first few sales through the program, you can start to scale by reinvesting that money, and up your income.

JVZoo

There are loads of information products online. You could even consider the internet an information product. People, simply, use the internet to find information.

Much of that is free, but people are willing to pay for information that will make their lives better.

The commission you get by recommending these products can go up to 75% – a huge increase on what you get for physical goods.

It is much harder, however, to sell information products. Commissions are higher, but coversions are lower.

I would have recommended ClickBank before this year, but JVZoo has taken over for one reason.

There are more product launches on JVZoo.

Easy Way to Sell Information Products:

Product launches make it much easier to sell information products.

You do essentially the same thing as for physical goods, you write reviews and include an affiliate link people can use to buy the product.

Product launches are specific days when a new one goes on sale. You choose a product to review, you can see upcoming launches through MunchEye, write your review, include your link and use the hype of the first day to generate traffic and sales.

Since there are a lot more product launches on JVZoo this makes it much easier for someone starting out to make their first bit of money and attract traffic.

People searching for a review are nearly ready to buy something. That makes it easier to sell to them. And a good review helps them. It helps them not waste money on products not fit for them or time having to research all the details themselves. You’re also not competing with the people who put out the product, in fact you are helping them.

Those things make reviews great for affiliate marketing.

You will have to work hard, but your reviews could be passively earning you money months or years down the road.

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Source by James Pierce

Views: 0

December 23, 2019
What Marketing Strategy Is the Best for You?

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If you pick the right marketing strategy, you’ll be like that little guy in the middle of my diagram above. Yes! Winning! Fist pumps!

The problem with marketing today is that there are way too many options and it’s much too confusing. It makes me dizzy just thinking about this stuff and I’ve been immersed in it for 35 years.

Well, I lay down on my bed last week with a notepad and started to map out my “Unified Theory of Marketing Strategies” with an emphasis on online marketing.

And I actually came up with something that’s not totally confusing, and might even be helpful to a few people.

Here goes…

It’s yet another four-quadrant grid where the vertical axis is a scale from easy to hard and the horizontal axis is a scale from passive to proactive.

I emerged with these four snappy quadrants:

Hard and Passive = Multimedia

Easy and Passive = Publishing

Hard and Proactive = Presentations

Easy and Proactive = Email

Now, all of these strategies can be effective. But, yes some are easier than others. And the passive ones tend to take a lot longer than the proactive ones.

Hard and Passive = Multimedia (Videos)

Everyone is crazy about video these days. It’s a challenging, yet passive strategy. You put a lot work into creating a video and then post it on YouTube hoping people see it.

It’s difficult to do well. It’s time-consuming and it can be expensive. And most videos are pure crap. If you want to do it well, it takes a chunk of change and a lot of time.

Throwing up a lot of little videos on your website can be a nice touch, but they usually don’t get people to call you in droves.

So, as you can see, I’m not crazy about a video strategy for self-employed professionals. I’m not saying they can’t work, but it’s a whole lot of work to do right.

Best example: A non-duality teacher named Rupert Spira (non-duality.rupertspira.com/home). He does live workshops and films everything. Then his staff chops them up into questions and answer segments and posts them on YouTube. They’re five to fifteen minutes long. And what you see is what you get. No pitch, no hype. It’s his teaching unadulterated.

He has hundreds of videos on YouTube with hundreds of thousands of views. Does it work? Well, his workshops are always full and all he does is a low-key email announcement to his list every month or two.

I like this approach a lot. Got a lot of good content? Look good on video (unlike yours truly)? Then you may want to emulate Rupert.

Easy and Passive = Publishing

I happen to like this strategy a lot as it, ahem, built my “Empire.” It’s relatively easy: Write a how-to article on your subject matter once a week, send it out to those on your e-list and publish on your blog. Fame ensues.

But online publishing can be a lot more than that. You can take those same articles and publish them on Medium, LinkedIn, and Ezine Articles. And then you can announce them on Facebook, Twitter, Instagram, and Pinterest. Sometimes you can get big exposure when writing an article for a major online publication. Web traffic multiplies.

The cost is zero; an article takes from two to five hours to write (unless it takes you several days). And your ideas are online for eternity to be discovered by those looking for practical ideas. Some will opt-in to your e-list and perpetuate this virtuous marketing circle.

The downside, of course, is that, according to my extensive research, (a 10 second Google search), there are 2 million articles published online every day. The mind reels. So your stuff will be out there, but somewhat lost in a very big haystack.

I’m still a big advocate of online publishing, but the mountain is getting steeper and steeper. Just writing an article or two here and there won’t help you much.

Best Example: Well, other than mine, of course, check out Henneke of Enchanted Marketing. She has a wonderful, readable, fun blog on business writing and blogging. And she walks her talk. It’s all about well-written, relevant content. If you don’t have that as a foundation, it’s a total waste of time.

Hard and Proactive = Presentations

I built my business on presentations in front of live audiences at professional associations and chambers of commerce. It got me attention, added people to my mailing list and generated warm leads for marketing coaching.

And I still do presentations today in the form of webinars. I just filled my recent group program with the help of a couple webinars (also called video conferences). They most certainly do work.

But I put presentations in the hard category, not because they are all that hard to give, but can take a long time to prepare. The last one I did took me two full days. There were about 200 slides (whew).

Yes, that’s not the only way to do a webinar. You can just go live on Zoom Video, and that can work as well. You ultimately have to find your style and test what works.

Presentations are proactive in that at the end you can ask for the business. And, of course, you can turn the recording of the webinar into a video in a snap and send it out to those on your list. Watch it here.

So presentations will always play a big part in my marketing toolkit.

One other thing though – If you don’t have a LOT of people on your email list, good luck in getting much of an attendance. Yes, you can do guest presentations hosted by others, but you don’t have the same control and ability to pitch your professional services.

Best example: John Nemo of LinkedIn Riches (linkedinriches.com). His webinar is a blast. There are a lot of them out there in the online marketing world. And many, Like John, have set them up as evergreen webinars that are scheduled to play automatically several times a day. These are kind of a hybrid between publishing and presentations.

Easy and Proactive = Email

In my opinion, email is the most powerful overall marketing tool. And it gets the least respect. But I can’t imagine even being in business without email marketing.

Social media gets all the PR and all the attention, but email gets the business. A recent study showed that email generated 40 times the business results of Facebook and Twitter combined.

Email is the online tool that’s been around the longest, and I think it’s taken for granted. Promotional emails have expanded exponentially over the years, but most of it isn’t very good.

We wade through our email boxes like we sort our mail over the trashcan. Delete, delete, delete. Why? Because it’s either not relevant or it’s boring. Usually both.

I feel that email has the greatest potential of all the online marketing strategies because it’s both relatively easy and the most proactive marketing medium of all. Your message goes right into the mailbox of your potential client. Nothing else can do that.

Marketing email holds great opportunities for improvement in several areas:

1. How to incorporate humor as the most powerful attention-getting device in existence (that almost nobody is using).

2. How to telegraph your value proposition straight to the minds and hearts of your prospect.

3. How to make your emails clear, focused, and easy-to-read.

4. How to craft a compelling call-to-action that is hard to resist.

5. How to get emails to thousands of your prospects without looking like spam.

If you’re not working on ALL of these, your emails will not get the attention and response you want.

Best Example: Therapy Practice Accelerator. Visit this site and get on the list just to see the brilliance of the email marketing. It’s all about demonstrating results.

What marketing strategies will you choose?

Take the four marketing quadrants into consideration. The easier a marketing activity, the more likely you’ll actually do it. And the more proactive a marketing activity, the faster the response you’ll get.

Cheers, Robert

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Source by Robert Middleton

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December 23, 2019