Author: Rosaline Horlar

  • Advertising in a Down Economy

    According to Myers Publishing, advertising revenues from almost all sectors will see spending declines from 2008. Recessions can either be viewed as a dark time for advertisers, or the perfect time to balance out your marketing mix with a focus on performance driven results. Companies that plan to keep their advertising budget during this stagnant time will see results if they do the research and find a media mix that works harder for them.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=73

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  • Blogging for Marketing 101

    The average blog reader views 77% more pages than an average user, and believe it or not, those blog readers are likely to have an average income of $75,000 or more according to Clickz. Well that sounds like a great target audience, but with over 50 million blogs out there, how do you get your blog to stand out of the woodwork and get noticed? We’ve been doing some research of our own in an effort to redesign the new Mequoda Daily 2.0 and here’s some fun stuff that research has shown us…

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=74

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  • Personas Positioning and the Message Box

    When lead generation programs fail, they do so mainly because the messages communicated are irrelevant or ill-timed for the target audience. Our target customers are bombarded with thousands of messages every day. Unfortunately, we (as a society) have become so used to information overload it?s become the white noise of the marketplace. As a result, the knee-jerk reaction from companies is the ?ready, fire? execution of promotional offers. It?s easy for marketers to fall into the trap of believing that volume replaces…

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=75

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  • Steps to Starting an Online Business

    I have seen too many people attempt an online business without a well-researched plan. The results have been disastrous–major investments lost and business failures.

    As a veteran of online marketing, I have witnessed both failures and successes online. For any of you who are considering a business online, the following article has been developed to help you avoid major pitfalls and navigate the best online opportunities for your business.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=76

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  • Tools for Maximizing Customer Relationships

    Business is tough these days and the economy has caused companies of all sizes to rethink when and how to nurture their relationship with customers. While it may seem like an easy decision to cut back on investing in customer marketing, that may not be the wisest choice. As products and services continue to become commoditized, the only remaining differentiator becomes the vendor‐customer relationship. There?s no getting around that delighting customers and growing revenue will become more heavily based on how well you understand their evolving needs. This article explores three categories of tools used to engage customers and strengthen your relationship with them.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=77

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  • Network Interference: A Legal Guide

    Social media is a revolution in the way in which corporations communicate with consumers. This White Paper will help you to maximize the huge potential benefits of this revolution and protect against the inherent legal risks surrounding this phenomenon. In this document, you will find practical, action-oriented guidelines as to the state of law in the following areas: Advertising & Marketing; Commercial Litigation; Data Privacy & Security; Employment Practices; Government Contracts & Investigations;
    Insurance Recovery; Litigation, Evidence & Privilege; Product Liability; Securities; and Trademarks.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=78

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  • Social Media Marketing GPS

    It had to happen?an entire book, one tweet a time, and yet it is a real book that will help you understand what SM is about.

    SMGPS will tell you the why & how of using social media, 1 tweet at a time. You?ll learn essentials in digestible little spoonfuls.

    The book will explain why old-school broadcast practices are waning and new conversational methods are on the rise.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=79

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  • Ten Steps to Effective Email Marketing

    A successful email marketing campaign requires a diligent and thoughtful approach to the entire email marketing process. This white paper contains strategies and actionable steps to help B2B and B2C marketers deliver integrated and measurable email marketing campaigns in today’s quickly changing online landscape.

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    http://www.associationofmarketing.org/whitepapers/view.php?whitepaper_id=80

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  • New Ebola case confirmed in the Democratic Republic of the Congo

    A new case of Ebola virus disease was confirmed today in the city of Beni in the Democratic Republic of the Congo (DRC).

    “While not welcome news, this is an event we anticipated. We kept response teams in Beni and other high risk areas for precisely this reason,” said Dr Tedros Adhanom Ghebreyesus, WHO Director-General.  

    As part of the active Ebola surveillance system in place to respond to this ongoing outbreak in DRC, thousands of alerts are still being investigated every day. An alert is a person who has symptoms that could be due to Ebola, or any death in a high risk area that could have been as result of Ebola.

    As with all confirmed cases, efforts are already underway to find everyone who may have been in contact with the person in order to offer them the vaccine and monitor their health status.

    “WHO has worked side by side with health responders from the DRC for over 18 months and our teams are right now supporting the investigation into this latest case,” said Dr Matshidiso Moeti, WHO Regional Director for Africa. “Although the ongoing COVID-19 pandemic adds challenges, we will continue this joint effort until we can declare the end of this Ebola outbreak together.”

    The news of the confirmed case came minutes after the conclusion of a meeting of the International Health Regulations Emergency Committee on Ebola in DRC. The Emergency Committee will reconvene next week in order to re-evaluate their recommendations in light of this new information.

    Prior to this, the last person who was confirmed to have Ebola in DRC tested negative twice and was discharged from a treatment centre on 3 March 2020.

    As of 10 April 2020, 3456 confirmed and probable cases and 2276 deaths have occurred as a result of the outbreak.

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    https://www.who.int/news-room/detail/10-04-2020-new-ebola-case-confirmed-in-the-democratic-republic-of-the-congo

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  • THE ESSENTIALS OF A HOME

    The basic incentive for marriage.—A completed home embraces a father, mother and one or more children, bound together by natural love for each other. The initial step in home building is taken when a man and woman decide to assume the duties, responsibilities and functions of marriage. Courtship and marriage may be prompted by a number of motives. There is but one natural and worthy motive—LOVE. This motive may be a little out of date in some circles, but it remains essential to a normal home, a happy productive home. This expression of love is awakened to conscious activity through acquaintance and friendship, becomes a joyful reality in courtship, is consummated in marriage and is perpetuated through life, because{16} of a chaste, pure, unselfish sex preference of one man for one woman and that one woman for that one man. If for any reason, this sex preference is ever broken, the bonds of love between husband and wife will be weakened, if not severed for all time. This bond of union may be broken in a number of ways. There may be other causes of domestic inharmony, all of which can be adjusted so long as sex preference, or love, binds the two as one. Under the guidance of unselfish sex selection, few mistakes would ever be made, in the choice of a companion.

    The tests of true love.—A man and woman bound by pure love for each other, may live in a shack or a humble rented cottage, they may have to toil late and hard to support a family of growing children, but they and the children will be happy and usually healthy and strong, bound together by mutual love. They will remain true to each other through adversity, sickness and death.

    Mismated.—If husband and wife are not bound to each other by a natural sex preference, or love, though they may hold in their possession broad acres of land, railroad bonds and heavy deposits in the bank, live in a mansion and move in the élite circles of society, they will not love each other, their children, or be able to build a REAL home.

    Other incentives for marriage.—It is quite customary,{17}


    A Good Argument for Pure Living

    A Good Argument for Pure Living

    in some grades of society, to choose a life companion for social or financial advantage. Such unions are not natural. They are cold business transactions. A man prompted by these motives sees in a woman the qualities of a good housekeeper, a social queen, or a financial gain. A woman prompted by unnatural motives sees in a man opportunities for social prestige, a life of luxury and ease. They drift apart instead of their personalities blending, through love, as one. Soon he spends his days in his daily vocation and his evenings in the lodges. She finds her only pleasure in following the latest fashions and devoting her time to various social functions. Each have their secrets and manage to avoid public disgrace.

    Should a child be born into such an unnatural home, it would receive an unfortunate heredity and a still more unfortunate environment. The initial of its life was accidental, its prenatal rights were not regarded, its advent was not welcomed, it is now turned over to a hired nurse. Such a child is more unfortunate than an orphan. In no true sense has it a father or mother. This child, when visitors are about, or when the family is making a public display, may be petted, pampered and spoiled by its parents and on all occasions lavishly supplied with dress and toys; thus egotism will be stimulated and propensities gratified and this child will be placed at a decided disadvantage in life. Compared{19} with this child, the little ragged street urchin is to be congratulated.

    When the natural, God-designed and God-honored, sex instinct is perverted and base desire supplants love, in the choice of a companion, the home instinct is degraded, love dethroned and inharmony prevails.

    The Romance, of Courtship and the Honeymoon, is Transitory. There is a certain amount of the glamour, mystery, novelty, romance and poetry connected with courtship and the honeymoon, while perhaps natural at the time, but in the very nature of the case cannot be permanent. The plain, practical, everyday experiences of life must become prominent in every successful home. The fairyland, of flowery visions, rippling streams of sentiment, poetic fancies of bliss and the lunar and stellar raptures of love, must yield, after a period of such experiences, to mundane realities where these beautiful dreams terminate and air castles are destroyed and life once more becomes real.

    When the termination of this romantic period comes to the young wife, whose vision of marriage was received from sensational novels, fashion journals, the theater and gay social gatherings, and to the young husband, kid-gloved, well-starched and much-cravatted, it will be unexpected and very disastrous to their imaginary love. Cruel and prudish are they, who are responsible for creating artificial social{20} visions in the minds of the youth. But when the termination of romance comes to the young husband and wife, whose courtship and marriage have been true to nature, this will be supplanted by the dawning consciousness of life’s real mission in marriage and they will discover that the truest, sweetest and most enduring pleasures and joys of life have only begun.

    The first born.—Fortunate and happy is that young couple, who, before the romance of marriage is over, becomes aware that preparations must be made for the first little stranger into their home. If the faint prophecies, of the approaching advent of their first-born, thrill their lives with hopeful and joyful anticipations, marriage will now have a deeper significance, the bonds of love and dependence become stronger and the pleasures of life more real. The supremest moment of marriage comes when the young husband, who for the first time, in the birth chamber, stands by his wife’s side, holding her hands in his; stoops and kisses her lips, cheeks and brow, as she bravely and beautifully endures the throes of parturition. Such an experience is enough to transform a brute into a man. When the first-born is placed to the young mother’s breast, a deep, profound, but quiet happiness knows no bounds in two hearts that beat as one. This is the primary purpose of marriage. A cooing baby is nature’s own sequel to the honeymoon.{21}
    God’s Richest Blessing to a Home.

    God’s Richest Blessing to a Home.

    Health, happiness and life worth living is made possible through parenthood.

    If a child was intelligently planned for and warmly welcomed into every home, the first year of married life, then one by one at reasonable intervals until the family consists of four to eight healthy, happy, well-cared-for children, most of the problems of marriage would be solved.

    The childless homes.—All efforts to evade the fiat of nature and God, “multiply and replenish the earth,” not justified by the authors of this law, will lead to health blighted, happiness destroyed, a home wrecked and two souls will be arrested in their endless progress. In homes, voluntarily childless, and in homes where one or two little intruders were accidentally and unwillingly admitted, can be found the most serious and perplexing social problems.

    Childless homes made happy.—The involuntarily childless homes, and the homes voluntarily childless, because of justifiable reasons, need not be unhappy. Their paternal and maternal natures may be developed by adopting homeless children. In this land there are many such happy homes. If the mother love, in childless homes, annually wasted on poodle dogs, was expended on homeless children, there would soon be no childless homes, orphan homes and homeless children, and more happiness in the world.{22}

    How shall family troubles be solved?—While natural sex preference and the birth of children solve almost all the domestic problems and make possible the solution of all family troubles, they do not render the husband and wife immune to all differences, disagreements, incompatibilities and perplexities. It is not possible for the husband to see everything from his wife’s view point, or the wife to see everything from the husband’s point of view. If they differ in taste, retain their personalities, have lofty ambitions, possess sensitive natures and have their individual ideals, they will often differ in their opinions, and, occasionally very good people will find themselves in disastrous disputes. Commendable ideals and virtues, as well as faults, may become the sources of domestic trouble. What should they do—separate? No. Secure a divorce? Certainly not. Let these steps be the last possible resort. Where a family of children are to be scattered and injured by the disgrace, perhaps a divorce should not be sought, on any grounds. The bleeding hearts and blasted hopes caused by one divorce is greater than that caused by a score of deaths. Divorce degrades morals, withers ideals and causes untold human suffering. What is the remedy? Agree to let past differences, disagreements and quarrels remain in the past. Don’t bring the dead yesterdays over into the living to-days. Each{23} morning, give each other a clean slate. Resolve each morning to please, rather than to displease your partner. By doing this, irreconcilable differences will gradually disappear. This does not mean that they should lose their individualities, or compromise with their convictions. This is not a radical or expensive remedy, but one that works in nearly every case.

    Extract from EBook of Self Knowledge and Guide to Sex Instruction, by T. W. Shannon

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